[新]国开电科商务英语3历年期末考试(第三题阅读选择)题库
2021年1月试题
2125题：阅读列短文ABC三选项中选出正确答案答案序号写答题纸
Passage l
Hard sell and soft sell are important business terms and useful strategies for sales staff to know and understandBoth of them can workThe effect depends on the type of customers and the type of products
A hard sell is a kind of more direct and forceful sales tacticsThe salesperson just keeps explaining how good the product is why people should buy it and even how the prices might in er ease if the consumer walks off
A soft sell is a different approachThe salesperson tries to build trust with consumersHe doesn＇t put pressure on them to buy things just recommending a product and letting the consumers make their own decisions
An example of soft sell is to distribute free samples to which customers often respond favorablyBusinesses can use free samples to build rapport and engage customers in products or services Recommending products between friends is a littlebit like doing soft selingPeople don＇t really care if someone else buys the productThey are just giving their honest opinions and trying to be helpful
Humor in advertising is also used to attra et the consumer’s attention and get them interested in the products or servicesCustomers often resist hard sales tactics thus making softselling much more effective for success
21Customers often_________hard sales tactics thus making softselling more effective for success
Aresist
Boppose
Cobject
[答案]A
22Examples of soft sell mentioned in the passage include_________
Acollecting free samples from customer
Brecommending products among friends
Ctelling customers that the products are good
[答案]B
23Making humorous advertisements is one of the approaches companies use to_________
Areduce selling costs
Battract people＇s interests
Cavoid the shortage of sales staff
[答案]B
24According to the passage the author indicates that_________
Asoft sell is preferred by business companies
Bhard sell is rarely resisted by customers
Csoft sell is expensive
[答案]A
25What＇s the topic and main idea of the passage_________
ASelling StrategySales Staff
BSales Staff—What Sales Staff Should Know
CSelling Strategy Hard Sell and Soft Sell Strategies
[答案]C
2020年7月试题
2125题：阅读列短文ABC三选项中选出正确答案答案序号写答题纸
Passage l
Being an effective manager means knowing when to use the right management styleSome styles for instance are more peopleoriented while others tend to focus on a project or productThe management style you select will depend on your people skills and knowledge available resources(like time and money) desired results and of course the task before youThe common management styles can be summarized into three categoriesThe participatory style is the first of its kindHere it is critical to give each employee an entire task to completeIf that’s not possible make sure the individual knows and understands his or her part as it relates to the projector taskWhen people in your team know where they fit in the big picture they＇re more likely to be motivated to complete the task
Following that we have the directing styleSometimes a situation will call for a direct style of managementPerhaps a tight deadline looms or the project involves numerous employees and requires a topdown management approachHere a manager answers five questions for the employees：WhatWhereHowWhyand WhenLet employees know what they need to do how they＇re going to do it and when the questions must be finishedThe last one is the teamwork styleIf you want to speedup a project and choose the best process for completing that project managing by teamwork is the way to goWhen you motivate people to pool their knowledge the results may exceed your expectationsOftenteams can tackle problems more quickly than what you can accomplish on your ownThe giveandtake can create a process that you can repeat in other projects
21Being an effective manager lies in knowing the right
Aknowledge
Bskills
Cmanagement style
[答案]C
22Which of the following is NOT mentioned as a focus of different management styles
APeople
BCustomers
CProject
[答案]B
23Which of the following can＇t be inferred from the passage
AThe management style is likely to change because the manager has been replaced
BThe management style is likely to change because the desired results have changed
CThe management style is likely to change because the available resources have changed
[答案]A
24When people in your team know where they fit in the big picture they are more likely to be to complete the task
Afrustrated
Breluctant
Cinspired
[答案]C
25If you want to speedup a project and choose the best process for completing that project you can resort to
Ateamwork
Btopdown management
Ctight deadline
[答案]A
2020年1月试题
2125题：阅读列短文ABC三选项中选出正确答案答案序号写答题纸
Passage l
In business people have to deal in person with all kinds of peopleWhen talking to people within your company who don＇t speak your language you may have to use Englishthese people maybe colleagues or coworkerswho may work with you in your own department in another part of the building or in another branchAnd you may also have to deal with people from outside the organization：clients suppliers visitors and members of the publicMoreover these people maybe friends or strangerspeople of your own age or people who are younger or older than you
The relationship you have with a person determines the kind of language you useFor example it＇s not appropriate to sayHi how are you’when meeting the Managing Director of a large company or to sayGood morning it＇s a great pleasure to meet you when being introduced to a person you＇ll be working closely within the same team
People usually for man impression of you from the way you speak and be havenot just from the way you do your workPeople in different countries have different ideas of what sounds friendly polite or sincereand of what sounds rude or unfriendlyGood manners in your culture maybe considered bad manners in anotherSometimes your body languagegestures and expressions may tell people more about you than the words you use
21The topic of the passage is
Aselfimage in business situation
Bthe importance of appropriate choice of language
Cdealing with people in business
[答案]C
22The language you use when talking with people in business is decided by
Ayour relationship with the particular person
Byourself
Cyour boss
[答案]A
23People usually for man impression of you from
Ayour way of doing jobs
Byour language and manners
Cyour facial expressions
[答案]B
24Good manners in your culture maybe considered bad manners in anotherGood manners in this statement mean
Ato be have politely
Bto be have lovely
Cto be have aggressively
[答案]A
25The message of the article is that
Adealing with people successfully in business is not easy
Bclients with different cultural background is most challenging
Clanguage plays a very important role in setting up business relationship
[答案]A
2019年7月试题
2125题：阅读列短文ABC三选项中选出正确答案答案序号写答题纸
Passage l
Hard sell and soft sell are important business terms and useful strategies for sales staff to know and understandBoth of them can workThe effect depends on the type of customers and the type of products
A hard sell is a kind of more direct and forceful sales tacticsThe salesperson just keeps explaining how good the product is why people should buy it and even how the prices might increase if the consumer walks off
A soft sell is a different approachThe salesperson tries to build trust with consumersHe doesn＇t put pressure on them to buy things just recommending a pro duet and letting the consumers make their own decisions
An example of soft sell is to distribute free samples to which customers often respond favorablyBusinesses can use free samples to build rapport and engage customers in products or servicesRecommending products between friends is a little bit like doing soft sellingPeople don＇t really care if someone else buys the productThey are just giving their honest opinions and trying to be helpful
Humor in advertising is also used to attract the consumer’s attention and get them interested in the products or servicesCustomers often resist hard sales tactics thus making softselling much more effective for success
21What＇s the topic and main idea of the passage
ASelling StrategySales Staff
BSales StaffWhat Sales Staff Should Know
CSelling StrategyHard Sell and Soft Sell Strategies
[答案]C
22Customers often___________hard sales tactics thus making softselling more effective for success
Aresist
Boppose
Cobject
[答案]A
23Examples of soft sell mentioned in the passage include___________
Adistributing free samples to customer
Brecommending products among friends
Call the above
[答案]C
24Making humorous advertisements is one of the approaches companies use to___________
Areduce selling costs
Battract people＇s interests
Cavoid the shortage of sales staff
[答案]B
25According to the passage the author indicates that___________
Asoft sell is preferred by business companies
Bhard sell is rarely resisted by customers
Csoft sell is expensive
[答案]A
2019年1月试题
2125题：阅读列短文ABC三选项中选出正确答案答案序号写答题纸
Passage l
The biggest mistake a workplace leader can make with office culture is failing to devise one at allHow do you know if your office culture is helping or hurting your employeesand as a result your bottom lineDesigning a thoughtful(周) office culture is so important for a new companyHere are some aspects where a leader should be careful not to make mistakes
A cohesive(谐致) office culture starts at the top and is built with intentionFacebook＇s founder projects a laidback vibe(氛围) That sets the tone for his 200 billion company where he visits weekly Q and A sessions from his staff loads up the perks and courts a young team that closely mirrors his target market positioning Facebook is especially designed for their wants and needs
Strict dress code or early start time may seem like an easy way to build professionalism (职业化) in your workplace but is there a good reason for itStrict requirements that work in a law office may erode the work ethic at a hip tech start upMake sure to backup your rules with reasonFor example at Culture Studio a Tshirt design and printing companyyou＇d better believe there＇s no place forties Employees are encouraged to dress down in their brand＇s merchandise or their competitors’
Leadership shouldn＇t abandon culture development thereGood employees tend to be goal oriented overachievers so put your budget on that with teambuilding activitiescontests and incentives for the bestThink critically about the ideal employees for your team what makes the tick and how you can support them within and outside of their role in the company＇s goals
Setting the tone for your workplace starts with each hire and at every level in the companyAt digital marketing firm Mabbly every hiring decision is made with the company＇s vision in mind：a creative and young team of approachable(伸手)guides that help clients to understand the seemingly mysterious world of PR(public relations) in this internet age
21What is the main topic of this article
AHow to write business emails and memos
BHow to design a thoughtful office culture
CHow to set rules for employees to follow
[答案]B
22The example of Facebook is to show___________
Aone should built a cohesive office culture on purpose
Bhow you can use Q and A sessions from your staff
Coffice culture must reflect your own wants and needs
[答案]C
23It is suggested that one should___________in the third paragraph
Aset the tone for one’s company
Bdrop strict dress code or early start time
Cbackup office rules with reason
[答案]B
24What doesput your budget on thatmeans in the fourth paragraph
ATo withdraw the money
BTo pay more attention to it
CTo invest money and efforts
[答案]A
25Mabbly is targeted in___________
Ahelping clients to understand the PR world
Battracting as many investments as possible
Cmaking a link between selling and buying
[答案]C
2018年7月试题
2125题：阅读列短文ABC三选项中选出正确答案答案序号写答题纸
Passage l
These are the latest manifestations of a worrying obsession with ecommerce and the Internet in Asia＇s largest economiesIn March Beijing announced its newInternet Plusplan to expand Internet connectivityPremier Liwhen describing it brought up the mobile Internet cloud computing big data intelligent manufacturingand the Internet of Things in a manner similar to business leaders in AmericaNor is this digital obsession restricted to ChinaIndian Prime Minister Narendra Modi＇s meeting with Mark Zuckerberg at Facebook＇s headquarters received as much if not more media attention as his address on sustainable development to the United Nations days earlier
The claim that the Internet wll fundamentally transform development is unproven(未证实) and untested What is clear is that the Internet makes consumption easier faster and more expansive than ever beforeAnalysts have thus looked toecommerce and China＇s Internet giants to helpsaveChina＇s economic model from slowing down
By extension China and India must havedreamsthat are bigger than the InternetThey need to take the lead in finding a new model of development for the 21Century that intelligently make use of science and technology but without being seduced by musings about ecommerce that mask deep structural flaws of current economic modelsResolving those pressing issues should be the realinnovationthat lies at the heart of any development program
21Jack Ma hopes eWTO can help___________________
Acooperation between companies
Bsuccess of small business online
Cpeople look for friends and lovers
[答案]B
22Digital obsession in the second paragraph refers to___________________
Aproblems caused by Internet
Btrades between China and America
Cpassion on Internet business
[答案]C
23Which is NOT true according to the third paragraph
AIt is not clear that how the Internet will deeply influence development
BThe Internet makes people harder to sell products and buy goods
CEcommerce is likely to contribute to China’s economic development
[答案]B
24China and India need to___________________
Afind a new model by using science and technology
Bfind a solution to take place of online business
Cfind a cure to deal with diseases in the 21Century
[答案]A
25what is the author＇s attitude to China＇s development of online business
ANegative
BPositive
CNeutral
[答案]C
2018年1月试题
2125题：阅读列短文ABC三选项中选出正确答案答案序号写答题纸
Passage l
It takes a lot of time and effort to develop and maintain a marketing campaign that resonates(鸣) with your potential clientsHowever you should think more about how to develop a marketing campaignAfter all we’re always looking for ways to increase our competitivenessHere are some marketing strategies for you to checkout
Partner(结伴) with alliesMarketing partnerships have many benefits to push a marketing campaign For starters when you stand side by side with someone else you can deliver better content If you are at the top of your business marketing partnerships are cheaper to maintain your success and expose your brand
Embrace usergenerated contentAccording to a survey of 839 millennials (千万富翁) they spend 54hoursaday communicating with their peers about 30 percent of their total media timeSimilarly you can also make this by sharing personal stories and exchanging ideas with your customersThis is a good way of carrying out advertisement
Help customers solve a problemAs perfectly stated on Hub Spot You＇re in business because you provide solutionsSome of the ways you can help customers solve a problem is by：creating howtocontentoffering exclusives that make their lives easierlistening to them or answering their questions or creating APPs or tools
Let customers interactNo matter what product or service you＇re offering your customers want to interact with your company or at least other customersAMC for example created an online tool that allowed you to write down your imaginationsAmerican Express connects smallbusiness owners to each other and helpful resources through its open forum
21This article mainly talks about___________________
Asome marketing strategies
Byour potential clients
Ccommunicative skills
[答案]A
22You are suggested in the second paragraph to___________________
Afight against your opponent
Bfind allies with someone else
Calways focus on yourself
[答案]B
23To embrace usergenerated content does good at___________________
Amaking friends with strangers
Bchoosing capable employees
Ccarrying out advertisement
[答案]C
24Which of the following is NOT away of helping customers solve a problem___________________
ACreating howtocontent
BListening to customers
CHaving dinner with customers
[答案]C
25AMC created an online tools o that___________________
Aone can write down what he imagines
Byour dreams and thoughts will come true
Cthey can gather information from customers
[答案]A
形成性考核
作业1
2630 题：阅读短文 ABC 三选项中选出正确答案
Passage 2
It takes a lot of time and effort to develop and maintain a marketing campaign that resonates(鸣）with your potential clients However you should think more about how to develop a marketing campaign After all we’re always looking for ways to increase our competitiveness Here are some marketing strategies for you to check out
Partner（结伴）with allies Marketing partnerships have many benefits to push a marketing campaign For starters when you stand side by side with someone else you can deliver better content If you are at the top of your business marketing partnerships are cheaper to maintain your success and expose your brand
Embrace usergenerated content According to a survey of 839 millennia’s(千万富翁）they spend 54 hours a day communicating with their peers about 30 percent of their total media time Similarly you can also make this by sharing personal stories and exchanging ideas with your customers This is a good way of carrying out advertisement
Help customers solve a problem As perfectly stated on Hubs potYoure in business
because you provide solutionsSome of the ways you can help customers solve a problem is by creating howtocontent offering exclusives that make their lives easier listening to them or answering their questions or creating APPs or tools
Let customers interact No matter the product or service you’re offering your customers want to interact with your company or at least other customers AMC for example created an online tool that allowed you to write down your imaginations American Express connects small business owners to each other and helpful resources through its open forum
26 This article mainly talks about
A some marketing strategies
B your potential clients
C communicative skills
[答案]A
27 You are suggested in the second paragraph to
A fight against your opponent
B find allies with someone else
C always focus on yourself
[答案]B
28 To embrace usergenerated content does good at
A making friends with strangers
B choosing capable employees
C Carrying out advertisement
[答案]C
29 Which of the following is NOT a way of helping customers solve a problem
A creating howtocontent
B listening to customers
C having dinner with customers
[答案]C
30 AMC created an online tool so that
A one can write down what he imagines
B your dreams and thoughts will come true
C they can gather information from customers
[答案]A
作业2
2630 题：阅读短文 ABC 三选项中选出正确答案
Passage 2
The biggest mistake a workplace leader can make with office culture is failing to devise one at all How do you know if your office culture is helping or hurting your employees and as a result your bottom line Designing a thoughtful（周）office culture is so important for a new company Here are some aspects where a leader should be careful not to make mistakes A cohesive(谐致)office culture starts at the top and is built with intention Face book’s founder projects a laid back vibe(氛围） That sets the tone for his 200 billion company
Where he visits weekly Q and A sessions from his staff loads up the perks and courts a young team that closely mirrors his target market positioning Face book are especially designed for their wants and needs
Strict dress code or early start time may seem like an easy way to build professionalism(职业化）in your workplace but is there a good reason for it Strict requirements that work in a law office may erode the work ethic at a hip tech startup Make sure to back up your rules with reason For example at Culture Studio a T shirt design and printing company you’d better believe there’s no place for ties Employees are encouraged to dress down in their brand’s merchandise or their competitors’．
Leadership shouldn’t abandon culture development there Good employees tend to be goal oriented overachievers so put your budget on that with team building activities contests and incentives for the best Think critically about the ideal employees for your team what makes the tick and how you can support them within and outside of their role in the company’s goals
Setting the tone for your workplace starts with each hire and at every level in the company At digital marketing firm Mabbly every hiring decision is made with the company’s vision in mind a creative and young team of approachable(伸手)guides that help clients to understand the seemingly mysterious world of PR public relations in this internet age
26 What is the main topic of this article
A How to write business emails and memos
B How to design a thoughtful office culture
C How to set rules for employees to follow
[答案]B
27 The example of Facebook is to show
A one should built a cohesive office culture on purpose
B how you can use Q and A sessions from your staff
C office culture must reflect your own wants and needs
[答案]A
28 It is suggested that one should in the third paragraph
A set the tone for one’s company
B drop strict dress code or early start time
C back up office rules with reason
[答案]C
29 What does put your budget on that means in the fourth paragraph ？
A To withdraw the money
B To pay more attention to it
C To invest money and efforts
[答案]C
30 Mabbly is targeted in
A helping clients to understand the PR world
B attracting as many investments as possible
C making a link between selling and buying
[答案]A
作业3
[答案]T
2630：阅读短文 ABC 三选项中选出正确答案
Passage 2
Last week Jack Ma called for a new eWTO with the aim of helping small businesses get on the Internet as the best hope in the fight against poverty This appeal came after Alibaba’s largest ever Singles Day a week earlier with almost US143bn of merchandise sold in 24 hours Alibaba’s social media accounts even reported that Premier Li Keqiang called CEO Jack Ma to wish him a successful day Singles Day is now the world’s largest shopping day dwarfing(胜）even the United States’Black Friday
These are the latest manifestations of a worrying obsession with e commerce and the Internet in Asia’s largest economies In March Beijing announced its new Internet Plus plan to expand Internet connectivity Premier Li when describing it brought up the mobile Internetcloud computing big datamtelligent manufacturing and the Internet of Things in a manner similar to business leaders in America Nor is this digital obsession restricted to China Indian Prime Minister Narendra Modi’s meeting with Mark Zuckerberg at Facebook’s headquarters received as much if not more media attention as his address on sustainable development to the United Nations days earlier
The claim that the Internet will fundamentally transform development is unproven(未证实)and untested What is clear is that the Internet makes consumption easier faster and more expansive than ever before Analysts have thus looked to e commerce and China’s Internet giants to help save China’s economic model from slowing down
By extension China and India must have dreams that are bigger than the Internet They need to take the lead in finding a new model of development for the 21st Century that intelligently make use of science and technology but without being seduced by musings about e commerce that mask deep structural flaws of current economic models Resolving those pressing issues should be the real innovation that lies at the heart of any development program
26 Jack Ma hopes eWTO can help
A cooperation between companies
B success of small business online
C people look for friends and lovers
[答案]B
27 Digital obsession in the second paragraph refers to
A problems caused by Internet
B trades between China and America
C passion on Internet business
[答案]C
28 Which is NOT true according to the third paragraph ？
A It is not clear that how the Internet will deeply influence development
B The Internet makes people harder to sell products and buy goods
C Ecommerce is likely to contribute to China’s economic development
[答案]B
29 China and India need to
A find a new model by using science and technology
B find a solution to take place of online business
C find a cure to deal with diseases in the 21st Century
[答案]A
30 What is the author’s attitude to China’s development of online business？
A Negative
B Positive
C Neutral
[答案]C
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2021年1月试题
2125题：阅读列短文ABC三选项中选出正确答案答案序号写答题纸
Passage l
Hard sell and soft sell are important business terms and useful strategies for sales staff to know and understandBoth of them can workThe effect depends on the type of customers and the type of products
A hard sell is a kind of more direct and forceful sales tacticsThe salesperson just keeps explaining how good the product is why people should buy it and even how the prices might in er ease if the consumer walks off
A soft sell is a different approachThe salesperson tries to build trust with consumersHe doesn＇t put pressure on them to buy things just recommending a product and letting the consumers make their own decisions
An example of soft sell is to distribute free samples to which customers often respond favorablyBusinesses can use free samples to build rapport and engage customers in products or services Recommending products between friends is a littlebit like doing soft selingPeople don＇t really care if someone else buys the productThey are just giving their honest opinions and trying to be helpful
Humor in advertising is also used to attra et the consumer’s attention and get them interested in the products or servicesCustomers often resist hard sales tactics thus making softselling much more effective for success
21Customers often_________hard sales tactics thus making softselling more effective for success
Aresist
Boppose
Cobject
[答案]A
22Examples of soft sell mentioned in the passage include_________
Acollecting free samples from customer
Brecommending products among friends
Ctelling customers that the products are good
[答案]B
23Making humorous advertisements is one of the approaches companies use to_________
Areduce selling costs
Battract people＇s interests
Cavoid the shortage of sales staff
[答案]B
24According to the passage the author indicates that_________
Asoft sell is preferred by business companies
Bhard sell is rarely resisted by customers
Csoft sell is expensive
[答案]A
25What＇s the topic and main idea of the passage_________
ASelling StrategySales Staff
BSales Staff—What Sales Staff Should Know
CSelling Strategy Hard Sell and Soft Sell Strategies
[答案]C
2020年7月试题
2125题：阅读列短文ABC三选项中选出正确答案答案序号写答题纸
Passage l
Being an effective manager means knowing when to use the right management styleSome styles for instance are more peopleoriented while others tend to focus on a project or productThe management style you select will depend on your people skills and knowledge available resources(like time and money) desired results and of course the task before youThe common management styles can be summarized into three categoriesThe participatory style is the first of its kindHere it is critical to give each employee an entire task to completeIf that’s not possible make sure the individual knows and understands his or her part as it relates to the projector taskWhen people in your team know where they fit in the big picture they＇re more likely to be motivated to complete the task
Following that we have the directing styleSometimes a situation will call for a direct style of managementPerhaps a tight deadline looms or the project involves numerous employees and requires a topdown management approachHere a manager answers five questions for the employees：WhatWhereHowWhyand WhenLet employees know what they need to do how they＇re going to do it and when the questions must be finishedThe last one is the teamwork styleIf you want to speedup a project and choose the best process for completing that project managing by teamwork is the way to goWhen you motivate people to pool their knowledge the results may exceed your expectationsOftenteams can tackle problems more quickly than what you can accomplish on your ownThe giveandtake can create a process that you can repeat in other projects
21Being an effective manager lies in knowing the right
Aknowledge
Bskills
Cmanagement style
[答案]C
22Which of the following is NOT mentioned as a focus of different management styles
APeople
BCustomers
CProject
[答案]B
23Which of the following can＇t be inferred from the passage
AThe management style is likely to change because the manager has been replaced
BThe management style is likely to change because the desired results have changed
CThe management style is likely to change because the available resources have changed
[答案]A
24When people in your team know where they fit in the big picture they are more likely to be to complete the task
Afrustrated
Breluctant
Cinspired
[答案]C
25If you want to speedup a project and choose the best process for completing that project you can resort to
Ateamwork
Btopdown management
Ctight deadline
[答案]A
2020年1月试题
2125题：阅读列短文ABC三选项中选出正确答案答案序号写答题纸
Passage l
In business people have to deal in person with all kinds of peopleWhen talking to people within your company who don＇t speak your language you may have to use Englishthese people maybe colleagues or coworkerswho may work with you in your own department in another part of the building or in another branchAnd you may also have to deal with people from outside the organization：clients suppliers visitors and members of the publicMoreover these people maybe friends or strangerspeople of your own age or people who are younger or older than you
The relationship you have with a person determines the kind of language you useFor example it＇s not appropriate to sayHi how are you’when meeting the Managing Director of a large company or to sayGood morning it＇s a great pleasure to meet you when being introduced to a person you＇ll be working closely within the same team
People usually for man impression of you from the way you speak and be havenot just from the way you do your workPeople in different countries have different ideas of what sounds friendly polite or sincereand of what sounds rude or unfriendlyGood manners in your culture maybe considered bad manners in anotherSometimes your body languagegestures and expressions may tell people more about you than the words you use
21The topic of the passage is
Aselfimage in business situation
Bthe importance of appropriate choice of language
Cdealing with people in business
[答案]C
22The language you use when talking with people in business is decided by
Ayour relationship with the particular person
Byourself
Cyour boss
[答案]A
23People usually for man impression of you from
Ayour way of doing jobs
Byour language and manners
Cyour facial expressions
[答案]B
24Good manners in your culture maybe considered bad manners in anotherGood manners in this statement mean
Ato be have politely
Bto be have lovely
Cto be have aggressively
[答案]A
25The message of the article is that
Adealing with people successfully in business is not easy
Bclients with different cultural background is most challenging
Clanguage plays a very important role in setting up business relationship
[答案]A
2019年7月试题
2125题：阅读列短文ABC三选项中选出正确答案答案序号写答题纸
Passage l
Hard sell and soft sell are important business terms and useful strategies for sales staff to know and understandBoth of them can workThe effect depends on the type of customers and the type of products
A hard sell is a kind of more direct and forceful sales tacticsThe salesperson just keeps explaining how good the product is why people should buy it and even how the prices might increase if the consumer walks off
A soft sell is a different approachThe salesperson tries to build trust with consumersHe doesn＇t put pressure on them to buy things just recommending a pro duet and letting the consumers make their own decisions
An example of soft sell is to distribute free samples to which customers often respond favorablyBusinesses can use free samples to build rapport and engage customers in products or servicesRecommending products between friends is a little bit like doing soft sellingPeople don＇t really care if someone else buys the productThey are just giving their honest opinions and trying to be helpful
Humor in advertising is also used to attract the consumer’s attention and get them interested in the products or servicesCustomers often resist hard sales tactics thus making softselling much more effective for success
21What＇s the topic and main idea of the passage
ASelling StrategySales Staff
BSales StaffWhat Sales Staff Should Know
CSelling StrategyHard Sell and Soft Sell Strategies
[答案]C
22Customers often___________hard sales tactics thus making softselling more effective for success
Aresist
Boppose
Cobject
[答案]A
23Examples of soft sell mentioned in the passage include___________
Adistributing free samples to customer
Brecommending products among friends
Call the above
[答案]C
24Making humorous advertisements is one of the approaches companies use to___________
Areduce selling costs
Battract people＇s interests
Cavoid the shortage of sales staff
[答案]B
25According to the passage the author indicates that___________
Asoft sell is preferred by business companies
Bhard sell is rarely resisted by customers
Csoft sell is expensive
[答案]A
2019年1月试题
2125题：阅读列短文ABC三选项中选出正确答案答案序号写答题纸
Passage l
The biggest mistake a workplace leader can make with office culture is failing to devise one at allHow do you know if your office culture is helping or hurting your employeesand as a result your bottom lineDesigning a thoughtful(周) office culture is so important for a new companyHere are some aspects where a leader should be careful not to make mistakes
A cohesive(谐致) office culture starts at the top and is built with intentionFacebook＇s founder projects a laidback vibe(氛围) That sets the tone for his 200 billion company where he visits weekly Q and A sessions from his staff loads up the perks and courts a young team that closely mirrors his target market positioning Facebook is especially designed for their wants and needs
Strict dress code or early start time may seem like an easy way to build professionalism (职业化) in your workplace but is there a good reason for itStrict requirements that work in a law office may erode the work ethic at a hip tech start upMake sure to backup your rules with reasonFor example at Culture Studio a Tshirt design and printing companyyou＇d better believe there＇s no place forties Employees are encouraged to dress down in their brand＇s merchandise or their competitors’
Leadership shouldn＇t abandon culture development thereGood employees tend to be goal oriented overachievers so put your budget on that with teambuilding activitiescontests and incentives for the bestThink critically about the ideal employees for your team what makes the tick and how you can support them within and outside of their role in the company＇s goals
Setting the tone for your workplace starts with each hire and at every level in the companyAt digital marketing firm Mabbly every hiring decision is made with the company＇s vision in mind：a creative and young team of approachable(伸手)guides that help clients to understand the seemingly mysterious world of PR(public relations) in this internet age
21What is the main topic of this article
AHow to write business emails and memos
BHow to design a thoughtful office culture
CHow to set rules for employees to follow
[答案]B
22The example of Facebook is to show___________
Aone should built a cohesive office culture on purpose
Bhow you can use Q and A sessions from your staff
Coffice culture must reflect your own wants and needs
[答案]C
23It is suggested that one should___________in the third paragraph
Aset the tone for one’s company
Bdrop strict dress code or early start time
Cbackup office rules with reason
[答案]B
24What doesput your budget on thatmeans in the fourth paragraph
ATo withdraw the money
BTo pay more attention to it
CTo invest money and efforts
[答案]A
25Mabbly is targeted in___________
Ahelping clients to understand the PR world
Battracting as many investments as possible
Cmaking a link between selling and buying
[答案]C
2018年7月试题
2125题：阅读列短文ABC三选项中选出正确答案答案序号写答题纸
Passage l
These are the latest manifestations of a worrying obsession with ecommerce and the Internet in Asia＇s largest economiesIn March Beijing announced its newInternet Plusplan to expand Internet connectivityPremier Liwhen describing it brought up the mobile Internet cloud computing big data intelligent manufacturingand the Internet of Things in a manner similar to business leaders in AmericaNor is this digital obsession restricted to ChinaIndian Prime Minister Narendra Modi＇s meeting with Mark Zuckerberg at Facebook＇s headquarters received as much if not more media attention as his address on sustainable development to the United Nations days earlier
The claim that the Internet wll fundamentally transform development is unproven(未证实) and untested What is clear is that the Internet makes consumption easier faster and more expansive than ever beforeAnalysts have thus looked toecommerce and China＇s Internet giants to helpsaveChina＇s economic model from slowing down
By extension China and India must havedreamsthat are bigger than the InternetThey need to take the lead in finding a new model of development for the 21Century that intelligently make use of science and technology but without being seduced by musings about ecommerce that mask deep structural flaws of current economic modelsResolving those pressing issues should be the realinnovationthat lies at the heart of any development program
21Jack Ma hopes eWTO can help___________________
Acooperation between companies
Bsuccess of small business online
Cpeople look for friends and lovers
[答案]B
22Digital obsession in the second paragraph refers to___________________
Aproblems caused by Internet
Btrades between China and America
Cpassion on Internet business
[答案]C
23Which is NOT true according to the third paragraph
AIt is not clear that how the Internet will deeply influence development
BThe Internet makes people harder to sell products and buy goods
CEcommerce is likely to contribute to China’s economic development
[答案]B
24China and India need to___________________
Afind a new model by using science and technology
Bfind a solution to take place of online business
Cfind a cure to deal with diseases in the 21Century
[答案]A
25what is the author＇s attitude to China＇s development of online business
ANegative
BPositive
CNeutral
[答案]C
2018年1月试题
2125题：阅读列短文ABC三选项中选出正确答案答案序号写答题纸
Passage l
It takes a lot of time and effort to develop and maintain a marketing campaign that resonates(鸣) with your potential clientsHowever you should think more about how to develop a marketing campaignAfter all we’re always looking for ways to increase our competitivenessHere are some marketing strategies for you to checkout
Partner(结伴) with alliesMarketing partnerships have many benefits to push a marketing campaign For starters when you stand side by side with someone else you can deliver better content If you are at the top of your business marketing partnerships are cheaper to maintain your success and expose your brand
Embrace usergenerated contentAccording to a survey of 839 millennials (千万富翁) they spend 54hoursaday communicating with their peers about 30 percent of their total media timeSimilarly you can also make this by sharing personal stories and exchanging ideas with your customersThis is a good way of carrying out advertisement
Help customers solve a problemAs perfectly stated on Hub Spot You＇re in business because you provide solutionsSome of the ways you can help customers solve a problem is by：creating howtocontentoffering exclusives that make their lives easierlistening to them or answering their questions or creating APPs or tools
Let customers interactNo matter what product or service you＇re offering your customers want to interact with your company or at least other customersAMC for example created an online tool that allowed you to write down your imaginationsAmerican Express connects smallbusiness owners to each other and helpful resources through its open forum
21This article mainly talks about___________________
Asome marketing strategies
Byour potential clients
Ccommunicative skills
[答案]A
22You are suggested in the second paragraph to___________________
Afight against your opponent
Bfind allies with someone else
Calways focus on yourself
[答案]B
23To embrace usergenerated content does good at___________________
Amaking friends with strangers
Bchoosing capable employees
Ccarrying out advertisement
[答案]C
24Which of the following is NOT away of helping customers solve a problem___________________
ACreating howtocontent
BListening to customers
CHaving dinner with customers
[答案]C
25AMC created an online tools o that___________________
Aone can write down what he imagines
Byour dreams and thoughts will come true
Cthey can gather information from customers
[答案]A
形成性考核
作业1
2630 题：阅读短文 ABC 三选项中选出正确答案
Passage 2
It takes a lot of time and effort to develop and maintain a marketing campaign that resonates(鸣）with your potential clients However you should think more about how to develop a marketing campaign After all we’re always looking for ways to increase our competitiveness Here are some marketing strategies for you to check out
Partner（结伴）with allies Marketing partnerships have many benefits to push a marketing campaign For starters when you stand side by side with someone else you can deliver better content If you are at the top of your business marketing partnerships are cheaper to maintain your success and expose your brand
Embrace usergenerated content According to a survey of 839 millennia’s(千万富翁）they spend 54 hours a day communicating with their peers about 30 percent of their total media time Similarly you can also make this by sharing personal stories and exchanging ideas with your customers This is a good way of carrying out advertisement
Help customers solve a problem As perfectly stated on Hubs potYoure in business
because you provide solutionsSome of the ways you can help customers solve a problem is by creating howtocontent offering exclusives that make their lives easier listening to them or answering their questions or creating APPs or tools
Let customers interact No matter the product or service you’re offering your customers want to interact with your company or at least other customers AMC for example created an online tool that allowed you to write down your imaginations American Express connects small business owners to each other and helpful resources through its open forum
26 This article mainly talks about
A some marketing strategies
B your potential clients
C communicative skills
[答案]A
27 You are suggested in the second paragraph to
A fight against your opponent
B find allies with someone else
C always focus on yourself
[答案]B
28 To embrace usergenerated content does good at
A making friends with strangers
B choosing capable employees
C Carrying out advertisement
[答案]C
29 Which of the following is NOT a way of helping customers solve a problem
A creating howtocontent
B listening to customers
C having dinner with customers
[答案]C
30 AMC created an online tool so that
A one can write down what he imagines
B your dreams and thoughts will come true
C they can gather information from customers
[答案]A
作业2
2630 题：阅读短文 ABC 三选项中选出正确答案
Passage 2
The biggest mistake a workplace leader can make with office culture is failing to devise one at all How do you know if your office culture is helping or hurting your employees and as a result your bottom line Designing a thoughtful（周）office culture is so important for a new company Here are some aspects where a leader should be careful not to make mistakes A cohesive(谐致)office culture starts at the top and is built with intention Face book’s founder projects a laid back vibe(氛围） That sets the tone for his 200 billion company
Where he visits weekly Q and A sessions from his staff loads up the perks and courts a young team that closely mirrors his target market positioning Face book are especially designed for their wants and needs
Strict dress code or early start time may seem like an easy way to build professionalism(职业化）in your workplace but is there a good reason for it Strict requirements that work in a law office may erode the work ethic at a hip tech startup Make sure to back up your rules with reason For example at Culture Studio a T shirt design and printing company you’d better believe there’s no place for ties Employees are encouraged to dress down in their brand’s merchandise or their competitors’．
Leadership shouldn’t abandon culture development there Good employees tend to be goal oriented overachievers so put your budget on that with team building activities contests and incentives for the best Think critically about the ideal employees for your team what makes the tick and how you can support them within and outside of their role in the company’s goals
Setting the tone for your workplace starts with each hire and at every level in the company At digital marketing firm Mabbly every hiring decision is made with the company’s vision in mind a creative and young team of approachable(伸手)guides that help clients to understand the seemingly mysterious world of PR public relations in this internet age
26 What is the main topic of this article
A How to write business emails and memos
B How to design a thoughtful office culture
C How to set rules for employees to follow
[答案]B
27 The example of Facebook is to show
A one should built a cohesive office culture on purpose
B how you can use Q and A sessions from your staff
C office culture must reflect your own wants and needs
[答案]A
28 It is suggested that one should in the third paragraph
A set the tone for one’s company
B drop strict dress code or early start time
C back up office rules with reason
[答案]C
29 What does put your budget on that means in the fourth paragraph ？
A To withdraw the money
B To pay more attention to it
C To invest money and efforts
[答案]C
30 Mabbly is targeted in
A helping clients to understand the PR world
B attracting as many investments as possible
C making a link between selling and buying
[答案]A
作业3
[答案]T
2630：阅读短文 ABC 三选项中选出正确答案
Passage 2
Last week Jack Ma called for a new eWTO with the aim of helping small businesses get on the Internet as the best hope in the fight against poverty This appeal came after Alibaba’s largest ever Singles Day a week earlier with almost US143bn of merchandise sold in 24 hours Alibaba’s social media accounts even reported that Premier Li Keqiang called CEO Jack Ma to wish him a successful day Singles Day is now the world’s largest shopping day dwarfing(胜）even the United States’Black Friday
These are the latest manifestations of a worrying obsession with e commerce and the Internet in Asia’s largest economies In March Beijing announced its new Internet Plus plan to expand Internet connectivity Premier Li when describing it brought up the mobile Internetcloud computing big datamtelligent manufacturing and the Internet of Things in a manner similar to business leaders in America Nor is this digital obsession restricted to China Indian Prime Minister Narendra Modi’s meeting with Mark Zuckerberg at Facebook’s headquarters received as much if not more media attention as his address on sustainable development to the United Nations days earlier
The claim that the Internet will fundamentally transform development is unproven(未证实)and untested What is clear is that the Internet makes consumption easier faster and more expansive than ever before Analysts have thus looked to e commerce and China’s Internet giants to help save China’s economic model from slowing down
By extension China and India must have dreams that are bigger than the Internet They need to take the lead in finding a new model of development for the 21st Century that intelligently make use of science and technology but without being seduced by musings about e commerce that mask deep structural flaws of current economic models Resolving those pressing issues should be the real innovation that lies at the heart of any development program
26 Jack Ma hopes eWTO can help
A cooperation between companies
B success of small business online
C people look for friends and lovers
[答案]B
27 Digital obsession in the second paragraph refers to
A problems caused by Internet
B trades between China and America
C passion on Internet business
[答案]C
28 Which is NOT true according to the third paragraph ？
A It is not clear that how the Internet will deeply influence development
B The Internet makes people harder to sell products and buy goods
C Ecommerce is likely to contribute to China’s economic development
[答案]B
29 China and India need to
A find a new model by using science and technology
B find a solution to take place of online business
C find a cure to deal with diseases in the 21st Century
[答案]A
30 What is the author’s attitude to China’s development of online business？
A Negative
B Positive
C Neutral
[答案]C
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