「最新」1380国开电大本科《商务英语3》历年期末考试试题及答案汇编

[新]1380国开电科商务英语3历年期末考试试题答案汇编
2021年1月试题
交际语(题2分10分)
15题：选择正确语句完成面话答案序号写答题纸
1―___________________
―According to law they refer to transportation construction finance insurance
and the like
ADo you know taxable services
BHow do you like taxable services
CWhat do you mean by taxable services
[答案]C
2―Good morningFar East Logistics Company_______________
―Good morningThis is Maggie BonnerI would like to know your freight forwarding business
AMay I help you
BWhat do you want
CWho is that calling
[答案]A
3―We would like to place an order for some of your C&Z desk units
―___________________
ACertainly we keep a large supply in stock
BDelivery dates depend on your location
CWe recommend payment by letter of credit
[答案]A
4―I think a bus stop advertisement is a very wise chance to promote our products
―___________________
AOur products are popular
BYou said it
CI don＇t like advertisement
[答案]B
5―Then what kind of music are you going to have in the background
―___________________
AThis is obviously too heavyPeople won＇t be able to carry it
BWe＇d better use light onesThey make the audience feel comfortable
COur main goal is to establish our brand name among our target audience
[答案]B
二词汇语法(题2分30分)
620题：阅读面句子 三选项中选出填入空白处正确选项答案序号写答题纸
6You can send them gifts_________your most loyal customers
Ain reply to
Bwith regard to
Cin honor of
[答案]C
7Our bank provides you quick and_________electronic remittance for individuals
Adetermined
Bconvenient
Ccom for table
[答案]B
8You are the right person for the job that_________your application to the advertisement
Arelates
Brecognizes
Creplies
[答案]A
9Sometimes your body language gestures and expressions may tell people_________about you than the words you use
Amost
Bmore
Cmuch
[答案]B
10Our new type of treadmill_________release next month
Ais due to
Bis due for
Cis due
[答案]B
11We will_________an order with your company for digital cameras
Areserve
Bbook
Cplace
[答案]C
12A sales department_________many people who are based in different parts of the country or the world
Aconsists of
Binsists on
Cpersists in
[答案]A
13_________you go to visit a new customer to negotiate a sale you should find out as much as you can about them
ASoon after
BWhile
CBefore
[答案]C
14One of the ways to help you stay_________is to engage in a quick conversation with highenergy colleagues
Aenergized
Baffected
Cdiscouraged
[答案]A
15One of the advantages of online banking is that it allows you to transfer money between accounts_________
Arelatively
Beffectively
Cemotionally
[答案]B
16According to law they refer to transportation construction finance insurance and_________
Aothers
Bthe things
Cthe like
[答案]C
17Are there any other features worth_________about the organization of the company
Amentioning
Bto mention
Cmention
[答案]A
18A good salesperson is good at listening to and taking note of_________different people tell him
Awhat
Bwhether
Chow
[答案]A
19_________an effective manager lies in knowing the right management style
ABe
BIs
CBeing
[答案]C
20An IT system at a personal computer manufacturer may help a manager_________the information and recommend an action
Aanalyzing
Banalyze
Cto analyze
[答案]B
三阅读理解(题4分40分)
2125题：阅读列短文ABC三选项中选出正确答案答案序号写答题纸
Passage l
Hard sell and soft sell are important business terms and useful strategies for sales staff to know and understandBoth of them can workThe effect depends on the type of customers and the type of products
A hard sell is a kind of more direct and forceful sales tacticsThe salesperson just keeps explaining how good the product is why people should buy it and even how the prices might in er ease if the consumer walks off
A soft sell is a different approachThe salesperson tries to build trust with consumersHe doesn＇t put pressure on them to buy things just recommending a product and letting the consumers make their own decisions
An example of soft sell is to distribute free samples to which customers often respond favorablyBusinesses can use free samples to build rapport and engage customers in products or services Recommending products between friends is a littlebit like doing soft selingPeople don＇t really care if someone else buys the productThey are just giving their honest opinions and trying to be helpful
Humor in advertising is also used to attra et the consumer’s attention and get them interested in the products or servicesCustomers often resist hard sales tactics thus making softselling much more effective for success
21Customers often_________hard sales tactics thus making softselling more effective for success
Aresist
Boppose
Cobject
[答案]A
22Examples of soft sell mentioned in the passage include_________
Acollecting free samples from customer
Brecommending products among friends
Ctelling customers that the products are good
[答案]B
23Making humorous advertisements is one of the approaches companies use to_________
Areduce selling costs
Battract people＇s interests
Cavoid the shortage of sales staff
[答案]B
24According to the passage the author indicates that_________
Asoft sell is preferred by business companies
Bhard sell is rarely resisted by customers
Csoft sell is expensive
[答案]A
25What＇s the topic and main idea of the passage_________
ASelling StrategySales Staff
BSales Staff—What Sales Staff Should Know
CSelling Strategy Hard Sell and Soft Sell Strategies
[答案]C
2630题：根短文容判断出语句否正确正确写T错误写F答案写答题纸
Passage 2
International trade is the exchange of goods and services between countriesIt gives consumers and countries the opportunity to be exposed to goods and services not available in their own countriesAlmost every kind of product can be found on the international market：food clothes spare parts oil jewelry wine stocks currencies and waterServices are also traded：tourism banking consulting and transportationA product that is sold to the global market is an export and a product that is bought from the global market is an import
International trade can benefit us a lotTrading globally allows us to expand our markets for both goods and services that otherwise may not have been available to usIf you walk into a supermarket and are able to buy Indonesian bananas Brazilian coffee and a bottle of French wine you are experiencing the effects of international trade
International trade brings US both advantages and disadvantagesFor instanceinternational trade may also make the world economy easily affected by factors like pricessupply and demand as well as global eventsPolitical change in As a for example could result in an increase in the cost of labor thereby increasing the manufacturing costs for an American sneaker company based in Malaysia which would then result in an increase in the price that you have to pay to buy the tennis shoes at your local mallA decrease in the cost of labor on the other hand would result in you having to pay less for your new shoes
26International trade exchanges goods and services between different countries and regions
[答案]T
27Every kind of goods and services can be found on the global market
[答案]F
28A product that is bought from the global market is an export
[答案]F
29International trade may easily affect world economy
[答案]T
30Political change in one country has nothing to do with international trade
[答案]F
四写作(篇作文20分)
31根求写作文
Write a recommendation letter for Li Hua who has been working in your company for 5yearsYou may include the information below：
●his work experience and strengths
●his character and personality
●oh is reasons for leaving the present job etc
备注翻译：
贵公司工作5年李华写封推荐信包括信息：
工作验长处
性格性
离职原等
参考答案：
2020年7月试题
交际语(题2分10分)
15题：选择正确语句完成面话答案序号写答题纸
1―Good morning______________ Madam
―Good morningI need a check to send to my publisher in New York
AWhat can I do for you
BWhat do you want to buy
CWhy do you come here
[答案]A
2―___________________
―Thank youI must say I have a great staff
AI＇d like you to meet Joe StevensHe＇s our sales team headThe Sales Department has more than 50 employees
BPlease allow me to introduce my colleague to youShe is the Purchasing Manager
CIt＇s a pleasure to meet you BenSo you＇re the one responsible for those outstanding sales figures I＇ve seen
[答案]C
3―What can I do for you Madam
―___________________
AYou’d better remit500yuanincashtomys on in Beijing University
BI＇dliketoremit500yuanin cash to my son in Beijing University
CI＇d rather remit500yuanincashtomys on in Beijing University
[答案]B
4―What about the commission
―___________________
AIt＇s a general practice everywhere else
BOf course I＇d give you our lowest quotation
CI＇m afraid you have to tell me how large your order is going to be
[答案]C
5―And could you give me your signature here
―___________________
AOhI don＇t have my signature with me today
BSorryI＇m afraid I didn＇t quite catch that
CWhat do you think of my handwriting
[答案]B
二词汇语法(题2分30分)
620题：阅读面句子 三选项中选出填入空白处正确选项答案序号写答题纸
6Whether you leave town for a day or for a week having something fun you___________will excite you and stimulate energy
Ahave been looking forward to
Bwill look forward to
Care going to look forward to
[答案]A
7The majority of your body is___________________waterIf you don＇t hydrate you＇re going to feel tired
Amade up of
Bmade of
Cmade from
[答案]B
8They use the money to buy the materials they need to make their product____________they then sell
Awhat
Bthat
Cwhich
[答案]C
9There is the Planning DepartmentChow Fung is___________________that
Aon a charge of
Bin charge of
Cunder charge of
[答案]B
10Online banking developed in the late1990s and grew more popular over the years since it can make one＇s financial life much___________________to manage
Abe easy
Beasier
Ceasy
[答案]B
11MrTanaka has subscribed an_________________English language magazine from the United States
Aon
Bto
Cat
[答案]B
12In a soft sell approach the salesperson tries to build trust with consumers by recommending a product and letting the consumers___________________their own decisions
Amake
Bto make
Cmaking
[答案]A
13Ideally a negotiation should be a winwin situation so both you and your customer will probably have to___________________on some points
Agive in
Bgive out
Cgive over
[答案]A
14Telephone selling may use the salespeople＇s time ofon the roadmore___________________but a facetoface meeting is more effective
Apromotion ally
Bprogressively
Cproductively
[答案]C
15I think a bus stop advertisement is a very wise choice to___________________our products
Alaunch
Bpromote
Ccampaign
[答案]B
16You see with the rapid economic growth nowadays in China the logistics industry _________________greatly
Ahas extracted
Bis to explode
Cis expanding
[答案]C
17We work closely___________________every large airline like Air China Air France and American Airlines
Awith
Bto
Cin
[答案]A
18You can apply for an A US key which means you can___________________online with us and update your details online
Atransfer
Btransact
Ctransport
[答案]B
19I＇d like 75 units by the end of the monthCould I get an___________________before placing an order
Aecommerce
Bevaluation
Cestimate
[答案]C
20I usually get a commission of about 6for the importsIt＇s a general__________everywhere else
Aprogress
Bpretense
Cpractice
[答案]C
三阅读理解(题4分40分)
2125题：阅读列短文ABC三选项中选出正确答案答案序号写答题纸
Passage l
Being an effective manager means knowing when to use the right management styleSome styles for instance are more peopleoriented while others tend to focus on a project or productThe management style you select will depend on your people skills and knowledge available resources(like time and money) desired results and of course the task before youThe common management styles can be summarized into three categoriesThe participatory style is the first of its kindHere it is critical to give each employee an entire task to completeIf that’s not possible make sure the individual knows and understands his or her part as it relates to the projector taskWhen people in your team know where they fit in the big picture they＇re more likely to be motivated to complete the task
Following that we have the directing styleSometimes a situation will call for a direct style of managementPerhaps a tight deadline looms or the project involves numerous employees and requires a topdown management approachHere a manager answers five questions for the employees：WhatWhereHowWhyand WhenLet employees know what they need to do how they＇re going to do it and when the questions must be finishedThe last one is the teamwork styleIf you want to speedup a project and choose the best process for completing that project managing by teamwork is the way to goWhen you motivate people to pool their knowledge the results may exceed your expectationsOftenteams can tackle problems more quickly than what you can accomplish on your ownThe giveandtake can create a process that you can repeat in other projects
21Being an effective manager lies in knowing the right
Aknowledge
Bskills
Cmanagement style
[答案]C
22Which of the following is NOT mentioned as a focus of different management styles
APeople
BCustomers
CProject
[答案]B
23Which of the following can＇t be inferred from the passage
AThe management style is likely to change because the manager has been replaced
BThe management style is likely to change because the desired results have changed
CThe management style is likely to change because the available resources have changed
[答案]A
24When people in your team know where they fit in the big picture they are more likely to be to complete the task
Afrustrated
Breluctant
Cinspired
[答案]C
25If you want to speedup a project and choose the best process for completing that project you can resort to
Ateamwork
Btopdown management
Ctight deadline
[答案]A
2630题：根短文容判断出语句否正确正确写T错误写F答案写答题纸
Passage 2
Accounting errors will happen from time to timebut many common accounting mistakes can be avoided with proper planning and preparationHere are the top seven accounting mistakes that should be paid more attention to
(1) Not knowing your true cash balance：Due to things like automatic payments and bank chargesmoney that appears in your cash drawer and your checking account may already be spent
(2) Mistaking profits for cash：When you have alot of credit sales your company can post big profits without seeing any cash
(3) Paying bills too soon：If your vendors give you thirty days to pay them take itUnless you get a discount for paying early paying your bills only when they＇re due improves your company＇s cash flow
(4)Avoiding bookkeeping tasks：Not recording and posting transactions regularly leaves you with a mountain of bookkeeping to deal within the end
(5)Paying accidental dividends：Every time a corporation owner takes money out of his business it counts as a dividendThat can lead to a bigger personal incometax bill
(6)Not keeping personal finances separate from business：Mixing up business and personal money can cause bookkeeping and legal problems
(7)Setting prices too low：Know your costs before you set product or service prices or you run the risk of losing money on every saleA simple breakeven analysis can help you set prices at a profitable level
26Accounting mistakes are inevitable even with careful handling
[答案]F
27With a lot of credit sales your company may have no cash at hand
[答案]T
28It is recommended not to pay bills too soon
[答案]T
29Business money and personal money can be mixed up
[答案]F
30Try your best to understand your costs before you set prices for your products or services
[答案]T
四写作(篇作文20分)
31根求写作文
Suppose you are HenryLast monthyou bought a Canon digital camera from JDcom and found that the lens didn＇t work properlyYou asked for a new one and found that there were some scratches on the screen when the new camera arrivedYou are writing to complain about it：
describe the problems clearly
ask for a replacement of the camera
ask for compensation or a 10discount
end the complaint letter
备注翻译：
Suppose You are Henry月京东家发现镜头正常工作新发现新相机屏幕划痕写信投诉：
问题描述清楚
求更换摄头
求赔偿10折扣
结束投诉信
参考答案：
2020年1月试题
交际语(题2分10分)
15题：选择正确语句完成面话答案序号写答题纸
1―Excuse me______________
―It stands for strengths weaknesses opportunities and threats
Ahow do you know by SWOT
Bwhat do you mean by SWOT
Cwhat is your meaning by SWOT
[答案]B
2―Kathy I＇d like you to meet Maggie Jacobs
―____________ MaggieYou＇re doing a great job
AI＇m pleased to meet you
BIt＇s great to see you again
CI＇m happy to meet you too
[答案]A
3―___________________
―Well it is a separate departmentBut there are two laboratories one at each production plant
AWhat about the training manager and the human resources manager
BWhat about the board of directors and the chairman
CWhat about the Research and Development Department
[答案]C
4―Good afternoonCan I help you
―___________________
―A deposit account or a current account
AThank youI＇d like to order a checkbook
BSorry I don＇t have a bank account at all
CYes I＇d like to open an account
[答案]C
5―___________________
―Usually the similar contracts signed with other consignees are based on 12months
AWhat is the deadline for the construction
BHow long is your consignment term normally
CWhat do you think of the paperwork for the contract
[答案]B
二词汇语法(题2分30分)
620题：阅读面句子 三选项中选出填入空白处正确选项答案序号写答题纸
6When you sent in your report you also have to file a report___________________your trip
Awhich summarize
Bsummarizing
Csummarize
[答案]B
7One of the ways to help you stay energized is to engage in a quick conversation with highenergy colleagues because their positive energy may___________________you
Arefresh
Baffect
Cdiscourage
[答案]A
8The organization started with a small number of children___________________ten to twelve
Abeing aged
Baged
Caging
[答案]B
9Often teams can tackle problems more quickly than___________________you can accomplish on your own
Awhat
Bthat
Cwhich
[答案]A
10Sometimes a situation will___________________a direct style of management
Acall out
Bcall on
Ccall for
[答案]C
11I have monthly remittances___________________to me from the Canada Embassy and I＇d like to have the money paid into an account
Asent
Bsend
Cbeing sent
[答案]A
12One of the advantages of online banking is that it allows you to___________________money between accounts effectively
Adeposit
Bpay
Ctransfer
[答案]C
13I think our marketing team is___________________and the aftersales service is fast and effective
Aqualifying
Bqualified
Cbeing qualified
[答案]B
14Please find enclosed our brochure and other leaflets___________________our range of services
Aoutlined
Boutline
Coutlining
[答案]C
15Serving overseas customers may often be done by phones faxes letters or emails________so many personal visits
Ainstead
Bwith
Cwithout
[答案]C
16No not reallyIt is becoming more important with the___________________economy
Aever grown
Bever to grow
Cever growing
[答案]C
17The total cost in log is ties in China is still higher than that in many other______countries
Aindustrialized
Bindividualized
Cimperialized
[答案]A
18They___________________the royalties including patent right proprietary technology copy right trademark right and soon
Apoint to
Brefer to
Cshow to
[答案]B
19If you need other tax registrations in addition to the ABN you may need to provide ___________________information
Aaccidental
Badditional
Caddictive
[答案]B
20___________________you＇d have to tell me how large your order is going to be
AI＇m nervous
BI＇m worried
CI＇m afraid
[答案]C
三阅读理解(题4分40分)
2125题：阅读列短文ABC三选项中选出正确答案答案序号写答题纸
Passage l
In business people have to deal in person with all kinds of peopleWhen talking to people within your company who don＇t speak your language you may have to use Englishthese people maybe colleagues or coworkerswho may work with you in your own department in another part of the building or in another branchAnd you may also have to deal with people from outside the organization：clients suppliers visitors and members of the publicMoreover these people maybe friends or strangerspeople of your own age or people who are younger or older than you
The relationship you have with a person determines the kind of language you useFor example it＇s not appropriate to sayHi how are you’when meeting the Managing Director of a large company or to sayGood morning it＇s a great pleasure to meet you when being introduced to a person you＇ll be working closely within the same team
People usually for man impression of you from the way you speak and be havenot just from the way you do your workPeople in different countries have different ideas of what sounds friendly polite or sincereand of what sounds rude or unfriendlyGood manners in your culture maybe considered bad manners in anotherSometimes your body languagegestures and expressions may tell people more about you than the words you use
21The topic of the passage is
Aselfimage in business situation
Bthe importance of appropriate choice of language
Cdealing with people in business
[答案]C
22The language you use when talking with people in business is decided by
Ayour relationship with the particular person
Byourself
Cyour boss
[答案]A
23People usually for man impression of you from
Ayour way of doing jobs
Byour language and manners
Cyour facial expressions
[答案]B
24Good manners in your culture maybe considered bad manners in anotherGood manners in this statement mean
Ato be have politely
Bto be have lovely
Cto be have aggressively
[答案]A
25The message of the article is that
Adealing with people successfully in business is not easy
Bclients with different cultural background is most challenging
Clanguage plays a very important role in setting up business relationship
[答案]A
2630题：根短文容判断出语句否正确正确写T错误写F答案写答题纸
Passage 2
There are eight traditional functions of marketing：
(1)Buying：A marketerfocusesonbuyers’needsanddesiresinordertodecidewhat products to make availableUnderstanding buyers’ behavior is of great importance
(2) Selling：Marketers usually view selling as a persuasive activity that is completed through promotionSelling includes personal sellingadvertisingand other selling methodsIt is probably the function of marketing that we most often see in our daily life
(3) Transporting：Transporting is physically moving the product from the seller to the buyerMarketers focus on transporting costs and services
(4) Storing：Like transporting storing is an aspect of the physical distribution of productsStoring includes warehousing activitiesWarehouses hold products for long periods sometimes in order to create time utility
(5) Grading：Grading involves sorting products according to size and qualityThis makes buying and selling easier because it reduces the need for inspection and sampling
(6) Financing：For many products such as automobiles fridges and new homes the purchase is facilitated when the marketer provides credit that makes the purchasing of the product possible
(7) Marketing research：Through research marketers may find out the need for new products and servicesBy gathering information on a regular basis they can better plancarryout and control marketing activities
(8) Risk taking：It involves bearing the uncertainties that are part of the marketing processMost marketing decisions result in either successor failure that is associated with risk
26It is very important to understand buyers’ behavior
[答案]T
27Marketers usually use different selling methods
[答案]T
28Marketers ignore transporting costs and services
[答案]F
29Both transporting and storing are the aspects of the physical distribution of products
[答案]T
30Marketers provide credit that makes the purchasing of automobiles bridges and new homes possible
[答案]F
四写作(篇作文20分)
31根求写作文
Suppose you are HenryLast monthyou bought a Canon digital camera from JDcom and found that the lens didn＇t work properlyYou asked for a new one and found that there were some scratches on the screen when the new camera arrivedYou are writing to complain about it：
describe the problems clearly
ask for a replacement of the camera
ask for compensation or a 10discount
end the complaint letter
备注翻译：
Suppose You are Henry月京东家发现镜头正常工作新发现新相机屏幕划痕写信投诉：
问题描述清楚
求更换摄头
求赔偿10折扣
结束投诉信
参考答案：
2019年7月试题
交际语(题2分10分)
15题：选择正确语句完成面话答案序号写答题纸
1―By the way what do you want me to do there
―___________________
ATake it easyI＇ll be there on time
BThank you for doing me such a favor
CYou have to give a presentation on what our products are
[答案]C
2―We would like to place an order for some of your C&Z desk units
―___________________
AGreatWe keep a large supply in stock
BExcellentDelivery dates depend on your location
COf course we recommend payment by letter of credit
[答案]A
3―Hello this is Steven SmithNice to hear your voice again
―Hi MrSmith___________________
ADo you know the coverage of your freight forwarding business
BYou＇ve got to tell me the coverage of your freight forwarding business
CI would like to know about the coverage of your freight forwarding business
[答案]C
4―___________________
―They refer to the royalties including patent right copyright trademark rightand soon
AWhat about the tax base
BHow about the tax rate
CWhat are intangible assets
[答案]C
5―Then what kind of music are you going to have in the background
―___________________
AThis is obviously too heavyPeople won＇t be able to carry it
BWe＇d better use light onesThey make the audience feel comfortable
COur main goal is to establish our brand name among our target audience
[答案]B
二词汇语法(题2分30分)
620题：阅读面句子 三选项中选出填入空白处正确选项答案序号写答题纸
6I can＇t attend the meeting in Washington next week so I___________you as the most able substitute
Ahad proposed
Bproposed
Chave proposed
[答案]C
7The relationship you have with a person___________the kind of language you use
Adetermines
Bdecides
Carranges
[答案]A
8When people in your team know where they fit in the big picture they＇re more likely________to complete the task
Ato be motivated
Bbeing motivated
Cto motivate
[答案]A
9This is Ben the one responsible for those___________sales figures you have seen
Aoutgoing
Bout shining
Coutstanding
[答案]C
10Please just fill in this form with your name and address___________capital letters
Awith
Bin
Cat
[答案]B
11Online banking refers to banking activities that___________over the Internet on a secure website
Aare carried out
Bcarryout
Cwill be carried out
[答案]A
12With the RMB account you can___________and deposit RMB cash directly
Aextend
Bwithdraw
Ccomplete
[答案]B
13___________you go to visit a new customer to negotiate a sale you should find out as much as you can about them
ASoon after
BWhile
CBefore
[答案]C
14In my opinion if we___________some new products for young people we＇ll have a bigger market share
Acome across with
Bcome up with
Ccome down with
[答案]B
15Usually the similar contracts___________with other consignees are based on 12months
Asigned
Bbeing signed
Csigning
[答案]A
16Firms hold regular sales conferences___________their entire sales force can meetreceive information and ask questions about new products and receive training
Awhere
Bthat
Cwhen
[答案]A
17Modern logistics is more about effective and___________flow of materials and information
Asufficient
Befficient
Csuperficial
[答案]B
18Without information a manager will not know what consumers want how much inventory is ___________and when more pro duets should be produced and shipped
Ain stock
Bat stock
Con stock
[答案]A
19According to law they refer to transportation construction finance insurance and___________
Aothers
Bthe things
Cthe like
[答案]C
20Some of your products are___________They might find a ready market in my country
Aspecial to style
Bunique in design
Cfamous as color
[答案]B
三阅读理解(题4分40分)
2125题：阅读列短文ABC三选项中选出正确答案答案序号写答题纸
Passage l
Hard sell and soft sell are important business terms and useful strategies for sales staff to know and understandBoth of them can workThe effect depends on the type of customers and the type of products
A hard sell is a kind of more direct and forceful sales tacticsThe salesperson just keeps explaining how good the product is why people should buy it and even how the prices might increase if the consumer walks off
A soft sell is a different approachThe salesperson tries to build trust with consumersHe doesn＇t put pressure on them to buy things just recommending a pro duet and letting the consumers make their own decisions
An example of soft sell is to distribute free samples to which customers often respond favorablyBusinesses can use free samples to build rapport and engage customers in products or servicesRecommending products between friends is a little bit like doing soft sellingPeople don＇t really care if someone else buys the productThey are just giving their honest opinions and trying to be helpful
Humor in advertising is also used to attract the consumer’s attention and get them interested in the products or servicesCustomers often resist hard sales tactics thus making softselling much more effective for success
21What＇s the topic and main idea of the passage
ASelling StrategySales Staff
BSales StaffWhat Sales Staff Should Know
CSelling StrategyHard Sell and Soft Sell Strategies
[答案]C
22Customers often___________hard sales tactics thus making softselling more effective for success
Aresist
Boppose
Cobject
[答案]A
23Examples of soft sell mentioned in the passage include___________
Adistributing free samples to customer
Brecommending products among friends
Call the above
[答案]C
24Making humorous advertisements is one of the approaches companies use to___________
Areduce selling costs
Battract people＇s interests
Cavoid the shortage of sales staff
[答案]B
25According to the passage the author indicates that___________
Asoft sell is preferred by business companies
Bhard sell is rarely resisted by customers
Csoft sell is expensive
[答案]A
2630题：根短文容判断出语句否正确正确写T错误写F答案写答题纸
Passage 2
Online banking refers to banking activities that are carried out over the Internet on a secure website It developed in the late1990s and grew more popular over the years since it can make one＇s financial life much easier to manage
First you can use online banking to pay your billsMost banks have a section in which you setup payeesFill out the information once you can simply choose that profile every time you pay a bill online
Second online banking allows you to access your account history and transactions from anywhereIt is the quickest way to check and see if a transaction has cleared your accountIt also enables you to find out about unauthorized transactions more quickly
Third online banking also allows you to transfer money between accounts effectivelyIt is more convenient than using the automated phone serviceWhen you setup your online banking be sure that all of your accounts at the bank are listedThis will make it easier to transfer money and make loan payments online
Obviously you need to pay special attention to your safety or privacy using online bankingIt is important to clear your cookies after each banking session especially at a public computerAdditionally make sure that your password is long enough to prevent it from easily being hackedNever give your online account information to anyone elseCheck your credit report regularlyThus you can protect yourself from identity theft
26Online banking refers to banking systems where you can carryout your business over the Internet on any website
[答案]F
27Most banks have a section in which you setup your own business
[答案]F
28Online banking is the quickest way to check and see if a transaction is done
[答案]T
29It is more useful and easier than using the automated phone service
[答案]T
30No doubt you have to keep a special eye on your safety or privacy using online banking
[答案]T
四写作(篇作文20分)
31根求写作文
Write a recommendation letter for Miss Helen Joyce who has been working in your company for 5 years
You may include the information below：her work experience and strengths
her character and personality
her reasons for leaving the present job etc
备注翻译：
贵公司工作5年海伦·乔伊斯姐写封推荐信
包括信息：工作验优势
性格性
离职原等
参考答案：
2019年1月试题
交际语(题2分10分)
15题：选择正确语句完成面话答案序号写答题纸
1―___________________
―Thank youI must say I have a great staff
AI＇d like you to meet Joe StevensHe＇s our sales team headThe Sales Department has more than 50 employees
BPlease allow me to introduce my colleague to youShe is the Purchasing Manager
CIt＇s a pleasure to meet you BenSo you’re the one responsible for those outstanding sales figures I＇ve seen
[答案]C
2―What can I do for you Madam
―___________500 yuan in cash to my son in Beijing University
AYou’d better remit
BI＇d like to remit
CI＇d rather remit
[答案]B
3―___________________
―Yes I will try my best
ADo you know about value added tax
BCan you give me a brief introduction about value added tax
CWhat do you think about value added tax
[答案]B
4―What are they______________
―It＇s a secretBut I＇ll give you some hints anyway
AIs it a secret
BCan I have an idea about them
CWhy do you keep it a secret
[答案]B
5―___________________
―For individual income tax it is within the first 7 days
AWhat is the deadline for tax declaration
BWhat do you mean by taxable services
CWhat do you think of the deadline for tax declaration
[答案]A
二词汇语法(题2分30分)
620题：阅读面句子 三选项中选出填入空白处正确选项答案序号写答题纸
6Sometimes your body language gestures and expressions may tell people___________about you than the words you use
Amore
Bmost
Cmuch
[答案]A
7Products are graded according to size and___________
Aquantity
Bquality
Cqualification
[答案]B
8The following hints may help you stay energized or at least___________until you can make the time for rest
Aget you going
Bget you go
Cget you went
[答案]A
9When talking to people within your company___________don＇t speak your languageyou may have to use English
Awho
Bwhich
Cwhose
[答案]A
10You can send them gifts your___________best clients
Ain reply to
Bwith regard to
Cin honor of
[答案]C
11In short without information a manager can only make___________blindly
Amanagement s
Bdecisions
Cagendas
[答案]B
12The bank___________grand door faces south is Bank of China
Athat
Bwhich
Cwhose
[答案]C
13What___________we do if the company cut down on ads
Acould
Bwill
Cshall
[答案]C
14They have signed the___________to export textiles
Acontent
Bcontract
Ccontact
[答案]B
15It does in the___________of transfer of intangible assets or immovable property
Acircumstances
Boperation
Ccase
[答案]A
16With the rapid economic growth in China the logistics industry is___________greatly
Aexpanding
Bexploring
Cexploding
[答案]A
17Most banks have a section___________you setup payees
Athat
Bwhich
Cin which
[答案]C
18We are engaged in the development of real___________
Aestablish
Bstate
Cestate
[答案]C
19After having seen the and___________samples Jenny makes the specific inquiry
Acategory
Bcatalog
Ccalculation
[答案]B
20All the prices on the list are subject___________our final confirmation
Ato
Bat
Con
[答案]A
三阅读理解(题4分40分)
2125题：阅读列短文ABC三选项中选出正确答案答案序号写答题纸
Passage l
The biggest mistake a workplace leader can make with office culture is failing to devise one at allHow do you know if your office culture is helping or hurting your employeesand as a result your bottom lineDesigning a thoughtful(周) office culture is so important for a new companyHere are some aspects where a leader should be careful not to make mistakes
A cohesive(谐致) office culture starts at the top and is built with intentionFacebook＇s founder projects a laidback vibe(氛围) That sets the tone for his 200 billion company where he visits weekly Q and A sessions from his staff loads up the perks and courts a young team that closely mirrors his target market positioning Facebook is especially designed for their wants and needs
Strict dress code or early start time may seem like an easy way to build professionalism (职业化) in your workplace but is there a good reason for itStrict requirements that work in a law office may erode the work ethic at a hip tech start upMake sure to backup your rules with reasonFor example at Culture Studio a Tshirt design and printing companyyou＇d better believe there＇s no place forties Employees are encouraged to dress down in their brand＇s merchandise or their competitors’
Leadership shouldn＇t abandon culture development thereGood employees tend to be goal oriented overachievers so put your budget on that with teambuilding activitiescontests and incentives for the bestThink critically about the ideal employees for your team what makes the tick and how you can support them within and outside of their role in the company＇s goals
Setting the tone for your workplace starts with each hire and at every level in the companyAt digital marketing firm Mabbly every hiring decision is made with the company＇s vision in mind：a creative and young team of approachable(伸手)guides that help clients to understand the seemingly mysterious world of PR(public relations) in this internet age
21What is the main topic of this article
AHow to write business emails and memos
BHow to design a thoughtful office culture
CHow to set rules for employees to follow
[答案]B
22The example of Facebook is to show___________
Aone should built a cohesive office culture on purpose
Bhow you can use Q and A sessions from your staff
Coffice culture must reflect your own wants and needs
[答案]C
23It is suggested that one should___________in the third paragraph
Aset the tone for one’s company
Bdrop strict dress code or early start time
Cbackup office rules with reason
[答案]B
24What doesput your budget on thatmeans in the fourth paragraph
ATo withdraw the money
BTo pay more attention to it
CTo invest money and efforts
[答案]A
25Mabbly is targeted in___________
Ahelping clients to understand the PR world
Battracting as many investments as possible
Cmaking a link between selling and buying
[答案]C
2630题：根短文容判断出语句否正确正确写T错误写F答案写答题纸
Passage 2
Online banking refers to banking activities that are carried out over the Internet on a secure website It developed in the late1990s and grew more popular over the years since it can make one＇s financial life much easier to manage
First you can use online banking to pay your billsMost banks have a section in which you setup payeesFill out the information once you can simply choose that profile every time you pay a bill online
Second online banking allows you to access your account history and transactions from anywhereIt is the quickest way to check and see if a transaction has cleared your accountIt also enables you to find out about unauthorized transactions more quickly
Third online banking also allows you to transfer money between accounts effectivelyIt is more convenient than using the automated phone serviceWhen you setup your online banking be sure that all of your accounts at the bank are listedThis will make it easier to transfer money and make loan payments online
Obviously you need to pay special attention to your safety or privacy using online bankingIt is important to clear your cookies after each banking session especially at a public computerAdditionally make sure that your password is long enough to prevent it from easily being hackedNever give your online account information to anyone elseCheck your credit report regularlyThus you can protect yourself from identity theft
26Online banking refers to banking systems where you can carryout your business over the Internet on any website
[答案]F
27Most banks have a section in which you setup your own business
[答案]F
28Online banking is the quickest way to check and see if a transaction has cleared your history
[答案]F
29It is more useful and easier than using the automated phone service
[答案]T
30No doubt you have to keep a special eye on your safety or privacy using online banking
[答案]T
四写作(篇作文20分)
31根求写作文
Suppose you are SimonYou purchased a Sony digital camera from Amazoncom and found that there were scratches on the screenYou are writing to complain about it
备注翻译：
假设SimonYou Purchased a Sony digital camera from Amazoncom发现屏幕划痕写信投诉
参考答案：
2018年7月试题
交际语(题2分10分)
15题：选择正确语句完成面话答案序号写答题纸
1―Can you show me the schedule
―___________________
ADon＇t worryI can help you with that
BYou won＇t miss the plane
CSure a tight schedule as usual
[答案]C
2―Does modern logistics mean transportation and delivery
―____________ Modern logistics is more about effective and efficient flow of materials and information
AYes you＇re right
BNo it＇s not the whole story
CNo you＇re wrong
[答案]B
3―Good morning___________________？
―Good morningI need a check to send to my publisher in New York
AWhat can I do for you Madam
BWhat do you want to buy Madam
CWhy do you come here Madam
[答案]A
4―Good morningFar East Logistics Company___________________
―Good morningThis is Maggie BonnerI would like to know your freight forwarding business
AWho is that calling
BWhat do you want
CMay I help you
[答案]C
5―Hello this is Steven SmithNice to hear your voice again
―HiMrSmith___________________the coverage of your freight forwarding business
ADo you know
BPlease tell me
CI would like to know about
[答案]C
二词汇语法(题2分30分)
620题：阅读面句子 三选项中选出填入空白处正确选项答案序号写答题纸
6We will___________________an order with your company for digital cameras
Areserve
Bbook
Cplace
[答案]C
7___________________a vacation is always a good way to get relaxation and refreshment
ATake
BTook
CTaking
[答案]C
8I led and___________________a sales team of 20 people
Asuggested
Bmotivated
Cmoved
[答案]B
9Sometimes a situation will___________________a direct style of management
Acall up
Bcall for
Ccall on
[答案]B
10Having been working in logistics for 3 years he is more___________________than he used to be
Aproud
Bbrave
Cconfident
[答案]C
11In order to make proper reservations will you send your acceptance to the attention of Professor Chen___________________a week before that day
Ano later then
Bno late than
Cno later than
[答案]C
12I didn＇t know you___________________a previous supplier
Awere
Bbe
Care
[答案]A
13She is the CEO of Roston Sport Accessories___________________I told you
Awho
Bwhom
Cabout whom
[答案]C
14According to law taxable services refer to transportation________financeinsurance and the like
Aoperation
Bconstruction
Cintroduction
[答案]B
15We usually keep a large supply___________________stock
Aat
Bon
Cin
[答案]C
16Additionally make sure that your password is long enough to___________________easily being hacked
Aprevent your account from
Bprovide your account with
Cdo away with
[答案]A
17We work closely___________________every large airline like Air China Air France and American Airlines
Awith
Bto
Cin
[答案]A
18The payment is made by an irrevocable___________________letter of credit in our favour
Alight
Bbright
Csight
[答案]C
19Does that include the turnover___________________in advance
Ato receive
Breceived
Creceiving
[答案]B
20Importing and exporting is transferring goods from one country to another while attention ___________________to the laws and requirements of bringing goods out or into that country
Ato pay
Bpaying
Cbeing paid
[答案]B
三阅读理解(题4分40分)
2125题：阅读列短文ABC三选项中选出正确答案答案序号写答题纸
Passage l
These are the latest manifestations of a worrying obsession with ecommerce and the Internet in Asia＇s largest economiesIn March Beijing announced its newInternet Plusplan to expand Internet connectivityPremier Liwhen describing it brought up the mobile Internet cloud computing big data intelligent manufacturingand the Internet of Things in a manner similar to business leaders in AmericaNor is this digital obsession restricted to ChinaIndian Prime Minister Narendra Modi＇s meeting with Mark Zuckerberg at Facebook＇s headquarters received as much if not more media attention as his address on sustainable development to the United Nations days earlier
The claim that the Internet wll fundamentally transform development is unproven(未证实) and untested What is clear is that the Internet makes consumption easier faster and more expansive than ever beforeAnalysts have thus looked toecommerce and China＇s Internet giants to helpsaveChina＇s economic model from slowing down
By extension China and India must havedreamsthat are bigger than the InternetThey need to take the lead in finding a new model of development for the 21Century that intelligently make use of science and technology but without being seduced by musings about ecommerce that mask deep structural flaws of current economic modelsResolving those pressing issues should be the realinnovationthat lies at the heart of any development program
21Jack Ma hopes eWTO can help___________________
Acooperation between companies
Bsuccess of small business online
Cpeople look for friends and lovers
[答案]B
22Digital obsession in the second paragraph refers to___________________
Aproblems caused by Internet
Btrades between China and America
Cpassion on Internet business
[答案]C
23Which is NOT true according to the third paragraph
AIt is not clear that how the Internet will deeply influence development
BThe Internet makes people harder to sell products and buy goods
CEcommerce is likely to contribute to China’s economic development
[答案]B
24China and India need to___________________
Afind a new model by using science and technology
Bfind a solution to take place of online business
Cfind a cure to deal with diseases in the 21Century
[答案]A
25what is the author＇s attitude to China＇s development of online business
ANegative
BPositive
CNeutral
[答案]C
2630题：根短文容判断出语句否正确正确写T错误写F答案写答题纸
Passage 2
There are eight traditional functions of marketing：
(1)Buying：Amarketerfocusesonbuyers’needsanddesiresinordertodecidewhat products to make availableUnderstanding buyers’ behavior is of great importance
(2) Selling：Marketers usually view selling as a persuasive activity that is completed through promotionSelling includes personal sellingadvertisingand other selling methodsIt is probably the function of marketing that we most often see in our daily life
(3) Transporting：Transporting is physically moving the product from the seller to the buyerMarketers focus on transporting costs and services
(4) Storing：Like transporting storing is an aspect of the physical distribution of productsStoring includes warehousing activitiesWarehouses hold products for long periods sometimes in order to create time utility
(5) Grading：Grading involves sorting products according to size and qualityThis makes buying and selling easier because it reduces the need for inspection and sampling
(6) Financing：For many products such as automobiles fridges and new homes the purchase is facilitated when the marketer provides credit that makes the purchasing of the product possible
(7) Marketing research：Through research marketers may find out the need for new products and servicesBy gathering information on a regular basis they can better plancarryout and control marketing activities
(8) Risk taking：It involves bearing the uncertainties that are part of the marketing processMost marketing decisions result in either successor failure that is associated with risk
26It is very important to understand buyers’ behavior
[答案]T
27Marketers usually use different selling methods
[答案]T
28Marketers ignore transporting costs and services
[答案]F
29Both transporting and storing are the aspects of the physical distribution of products
[答案]T
30Marketers provide credit that makes the purchasing of automobiles fridges and new homes possible
[答案]T
四写作(篇作文20分)
31根求写作文
You are SusanYour company will hold an opening ceremony for a new factoryYou are asked to write an invitation letter to David an important client of your companyThe following information should be included：
the reasons to invite him
the time for the event
the place for the event
early reply expected
备注翻译：
苏珊公司新公司举行开业典礼求写封邀请信卫卫公司重客户应该包括信息：
邀请原
活动时间
活动点
希早日回复
参考答案：
2018年1月试题
交际语(题2分10分)
15题：选择正确语句完成面话答案序号写答题纸
1―Hello___________________？
―Hello this is Michael from Tianjin Vanguard Trading Inc
AWho are you
BWhat are you
CWho is that
[答案]C
2―Kathy I＇d like you to meet Maggie Jacobs
―_______________ MaggieYou＇re doing a great job
AI＇m pleased to meet you
BIt＇s great to see you again
CI＇m happy to meet you too
[答案]A
3―May I suggest the sales start on or about October 1
―___________________
AWhat do you mean
BI like sales
CGreat
[答案]C
4―I think a bus stop advertisement wise chance to promote our products
―___________________
AOur products are popular
BYou said it
CI don＇t like advertisement
[答案]B
5―What about the commission
―___________________
AOf course I＇d give you our lowest quotation
BI＇m afraid you have to tell me how large your order is going to be
CIt＇s a general practice everywhere else
[答案]B
二词汇语法(题2分30分)
620题：阅读面句子 三选项中选出填入空白处正确选项答案序号写答题纸
6Good manners maybe varied___________________cultural backgrounds
Asince
Bbecause
Cdue to
[答案]C
7I was___________________devising sales strategies and targets for the West Region
Aresponsible with
Bresponsible for
Cresponsible in
[答案]B
8You just send the faulty product back to them and they___________________it free of charge
Awill replace
Breplace
Chave replaced
[答案]A
9The price of commodities___________________on many factors like quality demandsupply etc
Ais basing
Bhas based
Cis based
[答案]C
10Your Tshirts found a ready market in the eastern part of our country___________2014
Aon
Bin
Cat
[答案]B
11Finally they return the___________________to the people who bought shares in the company
Acost
Bprice
Cprofits
[答案]C
12We sell insurance cover___________________your pay will depend on the cover you require
Afee
Bfare
Ccharge
[答案]C
13That is the reason___________________we＇ve lost so many customers
Awhy
Bthat
Cwhich
[答案]A
14I plan to use the media mix to reach our___________________
Atarget market
Bfree market
Cstock market
[答案]A
15I＇ll___________________the exchange rate and service charge and then type up the check for you
Amakeup
Bfigure out
Ccarryout
[答案]B
16We have___________________in most major cities in China
Asubsides
Bsubsidiaries
Csubmits
[答案]B
17___________________you have said is very important to us
AWhat
BThat
CWhose
[答案]A
18It means you can___________________online with us
Atranslate
Btransport
Ctransact
[答案]C
19Moreover reservations by credit card four weeks___________________guarantee availability of the room size required
Ain advance
Bat advance
Con advance
[答案]A
20Our terms of payment are normally 30day bill of exchange documents__________payment
Aagainst
Bfor
Cin
[答案]A
三阅读理解(题4分40分)
2125题：阅读列短文ABC三选项中选出正确答案答案序号写答题纸
Passage l
It takes a lot of time and effort to develop and maintain a marketing campaign that resonates(鸣) with your potential clientsHowever you should think more about how to develop a marketing campaignAfter all we’re always looking for ways to increase our competitivenessHere are some marketing strategies for you to checkout
Partner(结伴) with alliesMarketing partnerships have many benefits to push a marketing campaign For starters when you stand side by side with someone else you can deliver better content If you are at the top of your business marketing partnerships are cheaper to maintain your success and expose your brand
Embrace usergenerated contentAccording to a survey of 839 millennials (千万富翁) they spend 54hoursaday communicating with their peers about 30 percent of their total media timeSimilarly you can also make this by sharing personal stories and exchanging ideas with your customersThis is a good way of carrying out advertisement
Help customers solve a problemAs perfectly stated on Hub Spot You＇re in business because you provide solutionsSome of the ways you can help customers solve a problem is by：creating howtocontentoffering exclusives that make their lives easierlistening to them or answering their questions or creating APPs or tools
Let customers interactNo matter what product or service you＇re offering your customers want to interact with your company or at least other customersAMC for example created an online tool that allowed you to write down your imaginationsAmerican Express connects smallbusiness owners to each other and helpful resources through its open forum
21This article mainly talks about___________________
Asome marketing strategies
Byour potential clients
Ccommunicative skills
[答案]A
22You are suggested in the second paragraph to___________________
Afight against your opponent
Bfind allies with someone else
Calways focus on yourself
[答案]B
23To embrace usergenerated content does good at___________________
Amaking friends with strangers
Bchoosing capable employees
Ccarrying out advertisement
[答案]C
24Which of the following is NOT away of helping customers solve a problem___________________
ACreating howtocontent
BListening to customers
CHaving dinner with customers
[答案]C
25AMC created an online tools o that___________________
Aone can write down what he imagines
Byour dreams and thoughts will come true
Cthey can gather information from customers
[答案]A
2630题：根短文容判断出语句否正确正确写T错误写F答案写答题纸
Passage 2
Accounting errors will happen from time to timebut many common accounting mistakes can be avoided with proper planning and preparationHere are the top seven accounting mistakes that should be paid more attention to
(1) Not knowing your true cash balance：Due to things like automatic payments and bank charges money that appears in your cash drawer and your checking account may already be spent
(2) Mistaking profits for cash：When you have a lot of credit sales your company can post big profits without seeing any cash
(3) Paying bills too soon：If your vendors give you thirty days to pay them take itUnless you get a discount for paying early paying your bills only when they＇re due improves your company＇s cash flow
(4)Avoiding bookkeeping tasks：Not recording and posting transactions regularly leaves you with a mountain of bookkeeping to deal within the end
(5)Paying accidental dividends：Every time a corporation owner takes money out of his business it counts as a dividendThat can lead to a bigger personal incometax bill
(6)Not keeping personal finances separate from business：Mixing up business and personal money can cause bookkeeping and legal problems
(7)Setting prices too low：Know your costs before you set product or service prices or you run the risk of losing money on every saleA simple breakeven analysis can help you set prices at a profitable level
26Accounting mistakes can not be avoided
[答案]F
27With a lot of credit salesyour company may have no cash at hand
[答案]T
28It is recommended not to pay bills too soon
[答案]T
29Business money and personal money can be mixed up
[答案]F
30Try your best to know your costs before you set product or service prices
[答案]T
四写作(篇作文20分)
31根求写作文
Suppose you are the manager and write a recommendation letter for Miss Helen Miller according to the following information
Candidate：Miss Helen Miller
Working experience：worked in the Export Department of a large firm for over 8years from July 2006 to December 2014
Her character and advantages：hardworkinghonest and reliableexcellent communication skills work independently and efficiently excellent rapport with people of all ages
Reason for leaving：personal reasons
备注翻译：
假设理根信息海伦·米勒姐写封推荐信
候选：海伦·米勒姐
工作验：2006年7月2014年12月家型公司出口部门工作超8年
性格优点：勤劳诚实优秀沟通力独立高效工作年龄段相处融洽
离职原：原
参考答案：
形成性考核
作业1
交际语(计 10 分题 2 分）
15 题：阅读面话选择恰答语
1 Morning Maggie Could you talk briefly about your career development

A Good morning Mr Marx I’m going to do a brief about my latest work and performance
B Sure Mr Marx Thanks for giving me this opportunity I started as a clerk in this company
C Sorry Mr Marx but I don’t like my boss at all I think he is too serious and critical
[答案]B
2 Kathy I’d like you to meet Maggie Jacobs
Maggie You’re doing a great job
A I’m pleased to meet you
B It’s great to see you again
C I＇ m happy to meet you too
[答案]C
3 Good morning ？
Good morning I need a check to send to my publisher in New York
A What can I do for you Madam
B What do you want to buy Madam
C Why do you come here Madam
[答案]A
4 What are they ？ ？
It’s a secret But I’11 give you some hints anyway
A Is it a secret
B Can I have an idea about them
C Why do you keep it a secret
[答案]B
5 But ＿ by SWOT
It stands for strengths weaknesses opportunities and threats
A what do you mean
B how do you know
C what is your meaning
[答案]C
二词汇语法(计 30 分题 2 分）
620 题：阅读面句子 ABC 三选项中选出填入空白处佳选项
6 You are the right person for the job that your application the advertisement
A relates··· with···
B relates· ··for·
C relates··· to
[答案]C
7 I was devising sales strategies and targets for the West Region
A responsible with
B responsible for
C responsible in
[答案]B
8 I led and a sales team of 20 people
A Suggested
B Motivated
C moved
[答案]B
9 When talking to people within your company don’t speak your language you may have to use English
A Who
B Which
C whose
[答案]A
10 If you’re ready we can go to meet some of our key
A Personal
B Personnel
C person
[答案]C
11 Finally they return the to the people who bought shares in the company
A Cost
B Price
C profits
[答案]C
12 I didn’t know you a previous supplier
A Were
B Be
C are
[答案]A
13 What we do if the company cut down on ads
A Could
B Will
C shall
[答案]C
14 The only thing I have is this bill the publisher’s name and address
A with·· ·on
B by···in
C in··on
[答案]A
15 I’ll the exchange rate and service charge and then type up the check for you
A make up
B figure out
C carry out
[答案]B
16 Additionally make sure that your password is long enough to easily being hacked
A prevent your account from
B provide your account with
C do away with
[答案]A
17 Most banks have a section you set up payees
A That
B Which
C in which
[答案]C
18 Businesses can use free samples to build rapport and customers
products or services
A engage in
B engage·· ·to
C engage···for
[答案]A
19 Moreover reservations by credit card four weeks guarantee availability of the room size required
A in advance
B at advance
C on advance
[答案]A
20 your price be competitive and date of shipment acceptable we intend to place a large order with you
A If
B Should
C If should
[答案]A
三阅读理解（ 40 分题 4 分）
2125 题：阅读面句子根文章容进行判断正确写＂T＂错误写＂F
Passage 1
Headhunters or executive search firms specialize in finding the right person for the right job When a company wishes to recruit a new person for an important position it may use the services of such a firm The advantages for the employer are that it does not have to organize the costly and timeconsuming process of advertising selecting and interviewing suitable applicant In some cases the search firm may already have a list of people with the appropriate skills for the job If this is not the case then it may act as a consultant advising or even organizing tests and simulations to evaluate candidates＇ behavior in order to select the most competent person for the job
21 The passage mainly talks about the increased business of headhunters
[答案]T
22 Companies may use the services of an executive search firm to recruit new employees
[答案]T
23 Employers prefer to use the headhunters because the services are cheap
[答案]F
24 Search firms often have their own talent pool or human resource ban
[答案]T
25 Headhunters also provide services like advertisement and candidate evaluation
[答案]T
2630 题：阅读短文 ABC 三选项中选出正确答案
Passage 2
It takes a lot of time and effort to develop and maintain a marketing campaign that resonates(鸣）with your potential clients However you should think more about how to develop a marketing campaign After all we’re always looking for ways to increase our competitiveness Here are some marketing strategies for you to check out
Partner（结伴）with allies Marketing partnerships have many benefits to push a marketing campaign For starters when you stand side by side with someone else you can deliver better content If you are at the top of your business marketing partnerships are cheaper to maintain your success and expose your brand
Embrace usergenerated content According to a survey of 839 millennia’s(千万富翁）they spend 54 hours a day communicating with their peers about 30 percent of their total media time Similarly you can also make this by sharing personal stories and exchanging ideas with your customers This is a good way of carrying out advertisement
Help customers solve a problem As perfectly stated on Hubs potYoure in business
because you provide solutionsSome of the ways you can help customers solve a problem is by creating howtocontent offering exclusives that make their lives easier listening to them or answering their questions or creating APPs or tools
Let customers interact No matter the product or service you’re offering your customers want to interact with your company or at least other customers AMC for example created an online tool that allowed you to write down your imaginations American Express connects small­ business owners to each other and helpful resources through its open forum
26 This article mainly talks about
A some marketing strategies
B your potential clients
C communicative skills
[答案]A
27 You are suggested in the second paragraph to
A fight against your opponent
B find allies with someone else
C always focus on yourself
[答案]B
28 To embrace usergenerated content does good at
A making friends with strangers
B choosing capable employees
C Carrying out advertisement
[答案]C
29 Which of the following is NOT a way of helping customers solve a problem
A creating howtocontent
B listening to customers
C having dinner with customers
[答案]C
30 AMC created an online tool so that
A one can write down what he imagines
B your dreams and thoughts will come true
C they can gather information from customers
[答案]A
31 题：根写作求写出篇作文
31 You are Susan Your company will hold an opening ceremony for a new factory You are asked to write an invitation letter to David an important client of your company The following information should he included
the reasons to invite him the time for the event
the place for the event
early reply expected

Dear David
It would give us great pleasure to have your presence at the opening ceremony for a new factory scheduled for 20171120 at the factory
Your presence would contribute greatly to the success of the ceremony please let me know as soon as possible if you can come
Your sincerely
Susan
Li Ming

作业2
交际语(计 10 分题 2 分）
15 题：朗读面话选择恰答语
1 Hello
Hello this is Michael from Tianjin Vanguard Trading Inc
A Who are you
B What are you
C Who is that
[答案]C
2 Does modern logistics mean transportation and delivery
Modern logistics is more about effective and efficient flow of materials and information
A Yes you’re right
B No it’s not the whole story
C No you＇ re wrong
[答案]C
3 ？
Yes I will try my best
A Do you know about business tax
B Can you give me a brief introduction about business tax
C What do you think about business tax
[答案]B
4 ？
It includes merchandise packaging and shipping duty if required any taxes and insurance(B)
A Could I get an estimate before placing an order
B What does the estimate include
C How many would you like to order
[答案]B
5 What about the commission

A Of course I’d give you our lowest quotation
B I’m afraid you have to tell me how large your order is going to be
C It’s a general practice everywhere else
[答案]C
二词汇语法(计 30 分题 2 分）
620 题：阅读面句子 ABC 三选项中选出填入空白处佳选项
6 We will an order with your company for digital cameras
A Reserve
B Book
C place
[答案]C
7 Products are graded according to size and _
A Quality
B quantity
C qualification
[答案]A
8 You have made your clients too long in the office
A Wait
B to wait
C waited
[答案]C
9 The price of commodities on many factors like quality demand supply etc
A is basing
B has based
C is based
[答案]C
10 Having been working in logistics for 3 years he is more than he used to be
A proud
B brave
C confident
[答案]C
11 In short without information a manager can only make blindly
A Managements
B Decisions
C agendas
[答案]B
12 You can get the goods to your door so quickly nowadays
A Deliver
B Delivering
C delivered
[答案]C
13 That is the reason we’ve lost so many customers
A Why
B That
C which
[答案]A
14 According to law taxable services refer to transportation finance insurance and the like
A Operation
B Construction
C introduction
[答案]C
15 It does in the of transfer of intangible assets or immovable property
A Circumstances
B Operation
C case
[答案]C
16 If the case reaches the criminal limit the taxpayer my be accused criminal responsibilities
A At
B On
C of
[答案]C
17 you have said is very important to us
A What
B That
C Whose
[答案]A
18 The payment is made by an irrevocable letter of credit in our favor
A Light
B Bright
C sight
[答案]C
19 After having seen the and samples Jenny makes the specific inquiry
A Category
B Catalogue
C calculation
[答案]B
20 International trade gives consumers and countries the opportunity to goods and services not available in their own countries
A expose to
B be exposing to
C be exposed to
[答案]A
三阅读理解（计 40 分题 4 分）
2125 题：阅读面句子根文章容进行判断正确写T错误写F
Passage 1
There are eight traditional functions of marketing
(1)Buying A marketer focuses on buyers’ needs and desires in order to decide what products to make available Understanding buyers’ behavior is of great importance
(2)Selling Marketers usually view selling as a persuasive activity that is completed through promotion Selling includes personal selling advertising and other selling methods It is probably the function of marketing that we most often see in our daily life
(3)Transporting Transporting is physically moving the product from the seller to the buyer Marketers focus on transporting costs and services
(4)Storing Like transporting storing is an aspect of the physical distribution of products Storing includes warehousing activities Warehouses hold products for long periods sometimes in order to create time utility
(5)Grading Grading involves sorting products according to size and quality This makes buying and selling easier because it reduces the need for inspection and sampling
(6)Financing For many products such as automobiles fridges and new homes the purchase is facilitated when the marketer provides credit that makes the purchasing of the product possible
(7 Marketing research Through research marketers may find out the need for new products and services By gathering information on a regular basis they can better plan carry out and control marketing activities
(8)Risk taking It involves bearing the uncertainties that are part of the marketing process Most marketing decisions result in either success or failure that is associated with risk
21 It is very important to understand buyers’ behavior
[答案]T
22 Marketers usually use different selling methods
[答案]T
23 Marketers ignore transporting costs and services
[答案]F
24 Both transporting and storing are the aspects of the physical distribution of products
[答案]T
25 Marketers provide credit that makes the purchasing of automobiles fridges and new homes possible
[答案]T
2630 题：阅读短文 ABC 三选项中选出正确答案
Passage 2
The biggest mistake a workplace leader can make with office culture is failing to devise one at all How do you know if your office culture is helping or hurting your employees and as a result your bottom line Designing a thoughtful（周）office culture is so important for a new company Here are some aspects where a leader should be careful not to make mistakes A cohesive(谐致)office culture starts at the top and is built with intention Face book’s founder projects a laid back vibe(氛围） That sets the tone for his 200 billion company
Where he visits weekly Q and A sessions from his staff loads up the perks and courts a young team that closely mirrors his target market positioning Face book are especially designed for their wants and needs
Strict dress code or early start time may seem like an easy way to build professionalism(职业化）in your workplace but is there a good reason for it Strict requirements that work in a law office may erode the work ethic at a hip tech startup Make sure to back up your rules with reason For example at Culture Studio a T shirt design and printing company you’d better believe there’s no place for ties Employees are encouraged to dress down in their brand’s merchandise or their competitors’．
Leadership shouldn’t abandon culture development there Good employees tend to be goal­ oriented overachievers so put your budget on that with team building activities contests and incentives for the best Think critically about the ideal employees for your team what makes the tick and how you can support them within and outside of their role in the company’s goals
Setting the tone for your workplace starts with each hire and at every level in the company At digital marketing firm Mabbly every hiring decision is made with the company’s vision in mind a creative and young team of approachable(伸手)guides that help clients to understand the seemingly mysterious world of PR public relations in this internet age
26 What is the main topic of this article
A How to write business emails and memos
B How to design a thoughtful office culture
C How to set rules for employees to follow
[答案]B
27 The example of Facebook is to show
A one should built a cohesive office culture on purpose
B how you can use Q and A sessions from your staff
C office culture must reflect your own wants and needs
[答案]A
28 It is suggested that one should in the third paragraph
A set the tone for one’s company
B drop strict dress code or early start time
C back up office rules with reason
[答案]C
29 What does put your budget on that means in the fourth paragraph ？
A To withdraw the money
B To pay more attention to it
C To invest money and efforts
[答案]C
30 Mabbly is targeted in
A helping clients to understand the PR world
B attracting as many investments as possible
C making a link between selling and buying
[答案]A
31 题：根写作求写出篇作文
31 Suppose you are Simon You purchased a Sony digital camera from Amazoncom and found that there were scratches on the screen You are writing to complain about it

Hello customer service I＇m Simon A few days ago after buying Sony digital camera in Amazon the screen was scratched after receiving it It can be an old camera or damaged in transit I asked for a brandnew camera and I paid back the shipping costs Thank you

Professor Li

作业3
交际语(计 10 分题 2 分）
15 题：阅读面话选择恰答语
1 Can you show me the schedule

A Don’t worry I can help you with that
B You won’t miss the plane
C Sure a tight schedule as usual
[答案]C
2 What can I do for you Madam
500yuan in cash to my son in Beijing University
A You’d better remit
B I＇d like to remit
C I＇d rather remit
[答案]B
3 You are right How do you analyze our weaknesses
we put less emphasis on the overall design
A I’m afraid
B I tell you
C I see
[答案]A
4 I think a bus stop advertisement is a very wise chance to promote our products

A Our products are popular
B You said it
C I don’t like advertisement
[答案]B
5 Hello this is Steven Smith Nice to hear your voice again
Hi Mr Smith the coverage of your freight forwarding business
A Do you know
B Please tell me
C I would like to know about
[答案]A
二词汇语法(计 30 分题2 分）
620 题：阅读面句子 ABC 三选项中选出填入空白处佳选项
6 Good manners may be varied cultural backgrounds
A Since
B Because
C due to
[答案]C
7 a vacation is always a good way to get relaxation and refreshment
A Take
B Took
C Taking
[答案]C
8 The following hints may help you stay energized or at least until you can make the time for rest
A get you going
B get you go
C get you went
[答案]A
9 Junior Achievement has different stages in its development
A gone through
B got through
C got over
[答案]A
10 Your Tshirts found a ready market in the eastern part of our country 2014
A On
B In
C at
[答案]B
11 In order to make proper reservations will you send your acceptance to the attention of Professor Chen a week before that day
A no later then
B no late than
C no later than
[答案]C
12 The bank grand door faces south is Bank of China
A That
B Which
C whose
[答案]B
13 So I have a number of other up my sleeve as well
A Tricks
B Strict
C trace
[答案]A
14 I plan to use the media mix to reach our
A target market
B free market
C stock market
[答案]A
15 We usually keep a large supply stock (B)
A At
B On
C in
[答案]B
16 With the rapid economic growth in China the logistics industry is greatly
A Expanding
B Exploring
C exploding
[答案]A
17 The manager asked me I could finish my work before the weekend
A What
B Whether
C which
[答案]B
18 It means you can online with us
A Transact
B transport
C translate
[答案]A
19 Does that include the turnover in advance
A to receive
B Received
C receiving
[答案]B
20 All the prices on the list are subject our final confirmation
A To
B At
C on
[答案]A
三阅读理解（计 40 分题 4 分）
2125 题：阅读面句子根文章窑进行判断正确写T错误写F
Passage 1
Accounting errors will happen from time to time but many common accounting mistakes can be avoided with proper planning and preparation Here are the top seven accounting mistakes that should be paid more attention to
(1)Not knowing your true cash balance Due to things like automatic payments and bank charges money that appears in your cash drawer and your checking account may already be spent
(2)Mistaking profits for cash When you have a lot of credit sales your company can post big profits without seeing any cash
(3)Paying bills too soon If your vendors give you thirty days to pay them take it Unless you get a discount for paying early paying your bills only when they’re due improves your company’s cash flow
(4)Avoiding book keeping tasks Not recording and posting transactions regularly leaves you with a mountain of bookkeeping to deal with in the end
(5)Paying accidental dividends Every time a corporation owner takes money out of his business it counts as a dividend That can lead to a bigger personal incometax bill
(6)Not keeping personal finances separate from business Mixing up business and personal money can cause bookkeeping and legal problems
(7)Setting prices too low Know your costs before you set product or service prices or you run the risk of losing money on every sale A simple breakeven analysis can help you set prices at a profitable level
21 Accounting mistakes cannot be avoided
[答案]F
22 With a lot of credit sales your company may have no cash at hand
[答案]T
23 It is recommended not to pay bills too soon
[答案]T
24 Business money and personal money can be mixed up
[答案]F
25 Try your best to know your costs before you set product or service prices
[答案]T
2630：阅读短文 ABC 三选项中选出正确答案
Passage 2
Last week Jack Ma called for a new eWTO with the aim of helping small businesses get on the Internet as the best hope in the fight against poverty This appeal came after Alibaba’s largest ever Singles Day a week earlier with almost US143bn of merchandise sold in 24 hours Alibaba’s social media accounts even reported that Premier Li Keqiang called CEO Jack Ma to wish him a successful day Singles Day is now the world’s largest shopping day dwarfing(胜）even the United States’Black Friday
These are the latest manifestations of a worrying obsession with e commerce and the Internet in Asia’s largest economies In March Beijing announced its new Internet Plus plan to expand Internet connectivity Premier Li when describing it brought up the mobile Internetcloud computing big datamtelligent manufacturing and the Internet of Things in a manner similar to business leaders in America Nor is this digital obsession restricted to China Indian Prime Minister Narendra Modi’s meeting with Mark Zuckerberg at Facebook’s headquarters received as much if not more media attention as his address on sustainable development to the United Nations days earlier
The claim that the Internet will fundamentally transform development is unproven(未证实)and untested What is clear is that the Internet makes consumption easier faster and more expansive than ever before Analysts have thus looked to e commerce and China’s Internet giants to help save China’s economic model from slowing down
By extension China and India must have dreams that are bigger than the Internet They need to take the lead in finding a new model of development for the 21st Century that intelligently make use of science and technology but without being seduced by musings about e commerce that mask deep structural flaws of current economic models Resolving those pressing issues should be the real innovation that lies at the heart of any development program
26 Jack Ma hopes eWTO can help
A cooperation between companies
B success of small business online
C people look for friends and lovers
[答案]B
27 Digital obsession in the second paragraph refers to
A problems caused by Internet
B trades between China and America
C passion on Internet business
[答案]C
28 Which is NOT true according to the third paragraph ？
A It is not clear that how the Internet will deeply influence development
B The Internet makes people harder to sell products and buy goods
C Ecommerce is likely to contribute to China’s economic development
[答案]B
29 China and India need to
A find a new model by using science and technology
B find a solution to take place of online business
C find a cure to deal with diseases in the 21st Century
[答案]A
30 What is the author’s attitude to China’s development of online business？
A Negative
B Positive
C Neutral
[答案]C
四写作（计 20 分）
31 题：根写作求写出篇作文
31 You have made an appointment with your client but failed to keep it Write a letter of apology to your client according to the information below
1apologize for your failure to keep the appointment
2explain your reason to your client and
3express your wish to make another appointment

Dear customer
I＇m sorry that I couldn＇t keep the appointment in time This is a mistake in my work arrangement We had an appointment but the company suddenly had an emergency and we needed an emergency meeting so we couldn＇t do it Sorry to tell you again I hope we can make an appointment again to say sorry to you personally
Yours



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