1380国开电大本科《商务英语3》期末纸质考试(第三大题阅读选择)题库(排序版)


    1380国开电大本科《商务英语3》期末纸质考试(第三大题阅读选择)题库 [排序版] 说明:更新至2021年7月试题;可以根据试题首字母音序查找试题及答案。 [短文]Being an effective manager means knowing when to use the right management style.Some styles,for instance,are more people-oriented,while others tend to focus on a project or product.The management style you select will depend on your people skills and knowledge,available resources(like time and money),desired results,and,of course,the task before you.The common management styles can be summarized into three categories.The participatory style is the first of its kind.Here,it is critical to give each employee an entire task to complete.If that's not possible,make sure the individual knows and understands his or her part as it relates to the projector task.When people in your team know where they fit in the big picture,they're more likely to be motivated to complete the task.[2020年7月试题] Following that,we have the directing style.Sometimes a situation will call for a direct style of management.Perhaps a tight deadline looms,or the project involves numerous employees and requires a top-down management approach.Here,a manager answers five questions for the employees:What?Where?How?Why?and When?Let employees know what they need to do,how they're going to do it,and when the questions must be finished.The last one is the teamwork style.If you want to speedup a project and choose the best process for completing that project,managing by teamwork is the way to go.When you motivate people to pool their knowledge,the results may exceed your expectations.Often,teams can tackle problems more quickly than what you can accomplish on your own.The give-and-take can create a process that you can repeat in other projects. 21.Being an effective manager lies in knowing the right_____. [答案]management style 22.Which of the following is NOT mentioned as a focus of different management styles? [答案]Customers. 23.Which of the following can't be inferred from the passage? [答案]The management style is likely to change because the manager has been replaced. 24.When people in your team know where they fit in the big picture,they are more likely to be_____to complete the task. [答案]inspired 25.If you want to speedup a project and choose the best process for completing that project,you can resort to_____. [答案]teamwork [短文]Being an effective manager means knowing when to use the right management style.Some styles,for instance,are more people-oriented,while others tend to focus on a project or product.The management style you select will depend on your people skills and knowledge,available resources(like time and money),desired results,and,of course,the task before you.The common management styles can be summarized into three categories.[内部资料] The participatory style is the first of its kind.Here,it is critical to give each employee an entire task to complete.If that's not possible,make sure the individual knows and understands his or her part as it relates to the project or task.When people in your team know where they fit in the big picture,they're more likely to be motivated to complete the task. Following that,we have the directing style.Sometimes a situation will call for a direct style of management.Perhaps a tight deadline looms,or the project involves numerous employees and requires a top-down management approach.Here,a manager answers five questions for the employees:What? Where? How? Why? and When? Let employees know what they need to do,how they're going to do it,and when the questions must be finished. The last one is the teamwork style.If you want to speed up a project and choose the best process for completing that project,managing by teamwork is the way to go.When you motivate people to pool their knowledge,the results may exceed your expectations.Often,teams can tackle problems more quickly than what you can accomplish on your own.The give-and-take can create a process that you can repeat in other projects. 1.Being an effective manager lies in knowing the right _____. [答案]management style 2.Which of the following is NOT mentioned as a focus of different management styles? [答案]Customers. 3.Which of the following can't be inferred from the passage? [答案]The management style is likely to change because the manager has been replaced. 4.When people in your team know where they fit in the big picture,they are more likely to be_____to complete the task. [答案]inspired 5.If you want to speed up a project and choose the best process for completing that project,you can resort to _____. [答案]team work [短文]CHOOSE THE BEST ITEM TO COMPLETE THE DIALOG.[内部资料] Jenny comes to a bank to open an account.A clerk comes up to help her. A.THEN PLEASE JUST FILL IN THIS FORM WITH YOUR NAME AND ADDRESS IN CAPITAL LETTERS. B.I'M AFRAID I DIDN'T QUITE CATCH THAT. C.I'D LIKE TO OPEN AN ACCOUNT. D.THEN YOU'D BETTER OPEN A CURRENT ACCOUNT. E.WE'LL CONTACT YOU AS SOON AS IT COMES. Clerk:Good afternoon.Can I help you? Jenny:Yes,{[答案]A}. Clerk:A deposit account or a current account? Jenny:Er,I'm not sure.You see,I have monthly remittances sent to me from the Canada Embassy and I'd like to have the money paid into an account. Clerk:{[答案]A} The bank will give you a check book and you can take money out when you need it. Jenny:Fine.What do I have to do? Clerk:Do you have any form of ID? Jenny:Will my passport do? Clerk:Sure.{[答案]A} Jenny:No problem...It's done. Clerk:And could you give me your signature here? Jenny:Sorry?{[答案]A} Clerk:Please sign your name in the blank space below. Jenny:I see.Now here you are. Clerk:Thank you.It will take a few days for your check book to arrive.{[答案]A}You can inform your embassy of your account number so that your money can be transferred directly. Jenny:Thank you very much. [短文]Hard sell and soft sell are important business terms and useful strategies for sales staff to know and understand.Both of them can work.The effect depends on the type of customers and the type of products.[2021年1月试题] A hard sell is a kind of more direct and forceful sales tactics.The salesperson just keeps explaining how good the product is,why people should buy it and even how the prices might in er ease if the consumer walks off. A soft sell is a different approach.The salesperson tries to build trust with consumers.He doesn't put pressure on them to buy things,just recommending a product and letting the consumers make their own decisions. An example of soft sell is to distribute free samples to which customers often respond favorably.Businesses can use free samples to build rapport and engage customers in products or services,Recommending products between friends is a little bit like doing soft selling.People don't really care if someone else buys the product.They are just giving their honest opinions and trying to be helpful. Humor in advertising is also used to attraet the consumer's attention and get them interested in the products or services.Customers often resist hard sales tactics,thus making soft-selling much more effective for success. 21.Customers often_________hard sales tactics,thus making soft-selling more effective for success, [答案]resist 22.Examples of soft sell mentioned in the passage include_________. [答案]recommending products among friends 23.Making humorous advertisements is one of the approaches companies use to_________. [答案]attract people's interests 24.According to the passage the author indicates that_________. [答案]soft sell is preferred by business companies 25.What's the topic and main idea of the passage?_________ [答案]Selling Strategy Hard Sell and Soft Sell Strategies [短文]Hard sell and soft sell are important business terms and useful strategies for sales staff to know and understand.Both of them can work.The effect depends on the type of customers and the type of products.[2019年7月试题] A hard sell is a kind of more direct and forceful sales tactics.The salesperson just keeps explaining how good the product is,why people should buy it and even how the prices might increase if the consumer walks off. A soft sell is a different approach.The salesperson tries to build trust with consumers.He doesn't put pressure on them to buy things,just recommending a pro duet and letting the consumers make their own decisions. An example of soft sell is to distribute free samples to which customers often respond favorably.Businesses can use free samples to build rapport and engage customers in products or services.Recommending products between friends is a little bit like doing soft selling.People don't really care if someone else buys the product.They are just giving their honest opinions and trying to be helpful. Humor in advertising is also used to attract the consumer's attention and get them interested in the products or services.Customers often resist hard sales tactics,thus making soft-selling much more effective for success. 21.What's the topic and main idea of the passage? [答案]Selling Strategy-Hard Sell and Soft Sell Strategies. 22.Customers often___________hard sales tactics,thus making soft-selling more effective for success. [答案]resist 23.Examples of soft sell mentioned in the passage include___________. [答案]all the above 24.Making humorous advertisements is one of the approaches companies use to___________. [答案]attract people's interests 25.According to the passage the author indicates that___________. [答案]soft sell is preferred by business companies [短文]Hard sell and soft sell are important business terms and useful strategies for sales staff to know and understand.Both of them can work.The effect depends on the type of customers and the type of products.[内部资料] A hard sell is a kind of more direct and forceful sales tactics.The sales person just keeps explaining how good the product is,why people should buy it and even how the prices might increase if the consumer walks off. A soft sell is a different approach.The sales person tries to build trust with consumers.He doesn't put pressure on them to buy things,just recommending a product and letting the consumers make their own decisions. An example of soft sell is to distribute free samples to which customers often respond favorably.Businesses can use free samples to build rapport and engage customers in products or services.Recommending products between friends is a little bit like doing soft selling.People don't really care if someone else buys the product.They are just giving their honest opinions and trying to be helpful. Humor in advertising is also used to attract the consumer's attention and get them interested in the products or services.Customers often resist hard sales tactics,thus making soft-selling much more effective for success. 1.What's the topic and main idea of the passage? [答案]Selling Strategy-Hard Sell and Soft Sell Strategies 2.Customers often_________hard sales tactics,thus making soft-selling more effective for success. [答案]resist 3.Examples of soft sell mentioned in the passage include__________. [答案]recommending products among friends 4.Making humorous advertisements is one of the approaches companies use to__________. [答案]arouse people's interests 5.According to the passage,__________. [答案]soft sell is preferred by business companies [短文]In business,people have to deal in person with all kinds of people.When talking to people within your company who don't speak your language,you may have to use English;these people maybe colleagues or co-workers-who may work with you in your own department,in another part of the building or in another branch.And you may also have to deal with people from outside the organization:clients,suppliers,visitors and members of the public.Moreover,these people maybe friends or strangers-people of your own age,or people who are younger or older than you.[2021年7月试题] The relationship you have with a person determines the kind of language you use.For example,it's not appropriate to say‘Hi,how are you!'when meeting the Managing Director of a large company or to say‘Good morning,it's a great pleasure to meet you when being introduced to a person you'll be working closely within the same team. People usually for man impression of you from the way you speak and be have-not just from the way you do your work.People in different countries have different ideas of what sounds friendly,polite or sincere-and of what sounds rude or unfriendly!Good manners in your culture maybe considered bad manners in another.Sometimes your body language,gestures and expressions may tell people more about you than the words you use. 21.The topic of the passage is_________. [答案]dealing with people in business 22.The language you use when talking with people in business is decided by_________. [答案]your relationship with the particular person 23.People usually for man impression of you from_________. [答案]your language and manners 24.Good manners in your culture maybe considered bad manners in another.Good manners in this statement mean_________. [答案]to be have politely 25.The message of the article is that_________. [答案]dealing with people successfully in business is not easy [短文]In business,people have to deal in person with all kinds of people.When talking to people within your company who don't speak your language,you may have to use English;these people maybe colleagues or co-workers-who may work with you in your own department,in another part of the building or in another branch.And you may also have to deal with people from outside the organization:clients,suppliers,visitors and members of the public.Moreover,these people maybe friends or strangers-people of your own age,or people who are younger or older than you.[2020年1月试题] The relationship you have with a person determines the kind of language you use.For example,it's not appropriate to say‘Hi,how are you!'when meeting the Managing Director of a large company or to say‘Good morning,it's a great pleasure to meet you when being introduced to a person you'll be working closely within the same team. People usually for man impression of you from the way you speak and be have-not just from the way you do your work.People in different countries have different ideas of what sounds friendly,polite or sincere-and of what sounds rude or unfriendly!Good manners in your culture maybe considered bad manners in another.Sometimes your body language,gestures and expressions may tell people more about you than the words you use. 21.The topic of the passage is_________. [答案]dealing with people in business 22.The language you use when talking with people in business is decided by_________. [答案]your relationship with the particular person 23.People usually for man impression of you from_________. [答案]your language and manners 24.Good manners in your culture maybe considered bad manners in another.Good manners in this statement mean_________. [答案]to be have politely 25.The message of the article is that_________. [答案]dealing with people successfully in business is not easy [短文]In business,people have to deal in person with all kinds of people.When talking to people within your company who don't speak your language,you may have to use English;these people may be colleagues or co-workers-who may work with you in your own department,in another part of the building or in another branch.And you may also have to deal with people from outside the organization:clients,suppliers,visitors and members of the public.Moreover,these people may be friends or strangers-people of your own age,or people who are younger or older than you.[内部资料] The relationship you have with a person determines the kind of language you use.For example,it's not appropriate to say 'Hi,how are you!' when meeting the Managing Director of a large company or to say' Good morning,it's a great pleasure to meet you' when being introduced to a person you'll be working closely with in the same team. People usually form an impression of you from the way you speak and behave-not just from the way you do your work.People in different countries have different ideas of what sounds friendly,polite or sincere-and of what sounds rude or unfriendly! Good manners in your culture may be considered bad manners in another.Sometimes your body language,gestures and expressions may tell people more about you than the words you use. 6.The topic of the passage is __________. [答案]dealing with people in business 7.The language you use when talking with people in business is decided by _________. [答案]your relationship with the particular person 8.People usually form an impression of you from _________. [答案]your language and manners 9.Good manners in your culture may be considered bad manners in another._ Good manners_ in this statement mean ___________. [答案]to behave politely 10.The message of the article is that ________________. [答案]dealing with people successfully in business is not easy [短文]It takes a lot of time and effort to develop and maintain a marketing campaign that resonates(共鸣)with your potential clients.However,you should think more about how to develop a marketing campaign.After all,we're always looking for ways to increase our competitiveness.Here are some marketing strategies for you to checkout.[2018年1月试题] Partner(结伴)with allies.Marketing partnerships have many benefits to push a marketing campaign,For starters,when you stand side by side with someone else,you can deliver better content,If you are at the top of your business,marketing partnerships are cheaper to maintain your success and expose your brand. Embrace user-generated content.According to a survey of 839 millennials(千万富翁),they spend 5.4hoursaday communicating with their peers,about 30 percent of their total media time.Similarly,you can also make this by sharing personal stories and exchanging ideas with your customers.This is a good way of carrying out advertisement. Help customers solve a problem.As perfectly stated on Hub Spot,“You're in business because you provide solutions.”Some of the ways you can help customers solve a problem is by:creating how-to-content;offering exclusives that make their lives easier;listening to them or answering their questions; or creating APPs or tools. Let customers interact.No matter what product or service you're offering,your customers want to interact with your company,or at least other customers.AMC,for example,created an online tool that allowed you to write down your imaginations.American Express connects small-business owners to each other and helpful resources through its open forum. 21.This article mainly talks about___________________. [答案]some marketing strategies 22.You are suggested in the second paragraph to___________________. [答案]find allies with someone else 23.To embrace user-generated content does good at___________________. [答案]carrying out advertisement 24.Which of the following is NOT away of helping customers solve a problem?___________________ [答案]Having dinner with customers 25.AMC created an online tools o that___________________. [答案]one can write down what he imagines [短文]No matter how small your business is and what industry you are in,your company has assets.From a computer to a processing plant,every single thing your company owns is an asset.[内部资料] Assets can be in different forms.Some assets are physical,such as computers,filing cabinets,and delivery vans.Others are legally binding promises,such as accounts receivable,the money owed to your company.Still others seem to exist more on paper,for example,a year's worth of insurance paid in advance.No matter what form it takes,anything with monetary value that your company owns counts as an asset. Assets appear on your balance sheet,reporting the key financial statements at the end of each accounting period.Your assets will be split into different types to make analysis easier.The order in which you list them on the balance sheet typically matches the way they appear in your chart of accounts. Assets do more than just show up on reports,though.They are the resources your company uses to produce revenue.Your business cannot bring in sales without assets.For product-based businesses,you can't produce anything without proper assets.It's true for service companies as well.At least,you have to have cash to pay your expenses and to help get the word out that your company exists.Service companies also need basic tools to provide service to customers:a hair stylist needs a chair,scissors,and styling tools;an accountant needs a computer and a lot of file cabinets.Assets are key factors for any business. 1.Which of the following is NOT physical asset? [答案]Accounts receivable. 2.According to the passage,where do the assets appear? [答案]The balance sheet 3.What do you think an accountant is responsible for? [答案]An accountant is responsible for bookkeeping. 4.According to the passage,which of the following is INCORRECT? [答案]Every business can bring in sales without assets. 5.What is the passage discussing about? [答案]Every business has assets. [短文]The biggest mistake a workplace leader can make with office culture is failing to devise one at all.How do you know if your office culture is helping,or hurting,your employees,and as a result your bottom line?Designing a thoughtful(周到的)office culture is so important for a new company.Here are some aspects where a leader should be careful not to make mistakes.[2019年1月试题] A cohesive(和谐一致的)office culture starts at the top and is built with intention.Facebook's founder projects a laid-back vibe(氛围).That sets the tone for his$ 200 billion company,where he visits weekly Q and A sessions from his staff,loads up the perks,and courts a young team that closely mirrors his target market,positioning Facebook is especially designed for their wants and needs. Strict dress code or early start time may seem like an easy way to build professionalism(职业化)in your workplace,but is there a good reason for it?Strict requirements that work in a law office may erode the work ethic at a hip tech start up.Make sure to backup your rules with reason.For example,at Culture Studio,a T-shirt design and printing company,you'd better believe there's no place forties,Employees are encouraged to dress down in their brand's merchandise or their competitors'. Leadership shouldn't abandon culture development there.Good employees tend to be goal oriented over-achievers,so put your budget on that with team-building activities,contests,and incentives for the best.Think critically about the ideal employees for your team,what makes the tick,and how you can support them,within and outside of their role in the company's goals. Setting the tone for your workplace starts with each hire and at every level in the company.At digital marketing firm Mabbly,every hiring decision is made with the company's vision in mind:a creative and young team of approachable(伸手可及的)guides that help clients to understand the seemingly mysterious world of PR(public relations)in this internet age. 21.What is the main topic of this article? [答案]How to design a thoughtful office culture. 22.The example of Facebook is to show___________. [答案]office culture must reflect your own wants and needs 23.It is suggested that one should___________in the third paragraph. [答案]drop strict dress code or early start time 24.What does“put your budget on that”means in the fourth paragraph? [答案]To withdraw the money. 25.Mabbly is targeted in___________. [答案]making a link between selling and buying [短文]These are the latest manifestations of a worrying obsession with e-commerce and the Internet in Asia's largest economies.In March,Beijing announced its new“Internet Plus”plan to expand Internet connectivity.Premier Li,when describing it,brought up the “mobile Internet”,“cloud computing”,“big data”,“intelligent manufacturing”and the “Internet of Things,”in a manner similar to business leaders in America.Nor is this digital obsession restricted to China.Indian Prime Minister Narendra Modi's meeting with Mark Zuckerberg at Facebook's headquarters received as much,if not more,media attention as his address on sustainable development to the United Nations days earlier.[2018年7月试题] The claim that the Internet will fundamentally transform development is unproven(未被证实的)and untested,What is clear is that the Internet makes consumption easier,faster and more expansive than ever before.Analysts have thus looked toe-commerce and China's Internet giants to help“save”China's economic model from slowing down. By extension,China and India must have“dreams”that are bigger than the Internet.They need to take the lead in finding a new model of development for the 21“Century that intelligently make use of science and technology,but without being seduced by musings about e-commerce that mask deep structural flaws of current economic models.Resolving those pressing issues should be the real“innovation”that lies at the heart of any development program. 21.Jack Ma hopes e-WTO can help___________________. [答案]success of small business online 22.Digital obsession in the second paragraph refers to___________________. [答案]passion on Internet business 23.Which is NOT true according to the third paragraph? [答案]The Internet makes people harder to sell products and buy goods. 24.China and India need to___________________. [答案]find a new model by using science and technology 25.what is the author's attitude to China's development of online business? [答案]Neutral. 本文档由香当网(https://www.xiangdang.net)用户上传

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