1380国开电科商务英语3历年期末考试(第三题阅读选择)题库
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[短文]Being an effective manager means knowing when to use the right management styleSome stylesfor instanceare more peopleorientedwhile others tend to focus on a project or productThe management style you select will depend on your people skills and knowledgeavailable resources(like time and money) desired resultsandof coursethe task before youThe common management styles can be summarized into three categoriesThe participatory style is the first of its kindHereit is critical to give each employee an entire task to completeIf that＇s not possiblemake sure the individual knows and understands his or her part as it relates to the projector taskWhen people in your team know where they fit in the big picturethey＇re more likely to be motivated to complete the task[2020年7月试题]
Following thatwe have the directing styleSometimes a situation will call for a direct style of managementPerhaps a tight deadline loomsor the project involves numerous employees and requires a topdown management approachHerea manager answers five questions for the employees：What？Where？How？Why？and When？Let employees know what they need to dohow they＇re going to do itand when the questions must be finishedThe last one is the teamwork styleIf you want to speedup a project and choose the best process for completing that projectmanaging by teamwork is the way to goWhen you motivate people to pool their knowledgethe results may exceed your expectationsOftenteams can tackle problems more quickly than what you can accomplish on your ownThe giveandtake can create a process that you can repeat in other projects
21Being an effective manager lies in knowing the right_____
[答案]management style
22Which of the following is NOT mentioned as a focus of different management styles？
[答案]Customers
23Which of the following can＇t be inferred from the passage？
[答案]The management style is likely to change because the manager has been replaced
24When people in your team know where they fit in the big picturethey are more likely to be_____to complete the task
[答案]inspired
25If you want to speedup a project and choose the best process for completing that projectyou can resort to_____
[答案]teamwork
[短文]Being an effective manager means knowing when to use the right management style Some stylesfor instanceare more peopleorientedwhile others tend to focus on a project or product The management style you select will depend on your people skills and knowledgeavailable resources (like time and money)desired resultsandof coursethe task before you The common management styles can be summarized into three categories[部资料]
The participatory style is the first of its kind Hereit is critical to give each employee an entire task to complete If that＇s not possiblemake sure the individual knows and understands his or her part as it relates to the project or task When people in your team know where they fit in the big picturethey＇re more likely to be motivated to complete the task
Following thatwe have the directing style Sometimes a situation will call for a direct style of management Perhaps a tight deadline loomsor the project involves numerous employees and requires a topdown management approach Herea manager answers five questions for the employees：What？ Where？ How？ Why？ and When？ Let employees know what they need to dohow they＇re going to do itand when the questions must be finished
The last one is the teamwork style If you want to speed up a project and choose the best process for completing that projectmanaging by teamwork is the way to go When you motivate people to pool their knowledgethe results may exceed your expectations Oftenteams can tackle problems more quickly than what you can accomplish on your own The giveandtake can create a process that you can repeat in other projects
1Being an effective manager lies in knowing the right _____
[答案]management style
2Which of the following is NOT mentioned as a focus of different management styles？
[答案]Customers
3Which of the following can＇t be inferred from the passage？
[答案]The management style is likely to change because the manager has been replaced
4When people in your team know where they fit in the big picturethey are more likely to be_____to complete the task
[答案]inspired
5If you want to speed up a project and choose the best process for completing that projectyou can resort to _____
[答案]team work
[短文]CHOOSE THE BEST ITEM TO COMPLETE THE DIALOG[部资料]
Jenny comes to a bank to open an account A clerk comes up to help her
ATHEN PLEASE JUST FILL IN THIS FORM WITH YOUR NAME AND ADDRESS IN CAPITAL LETTERS
BI＇M AFRAID I DIDN＇T QUITE CATCH THAT
CI＇D LIKE TO OPEN AN ACCOUNT
DTHEN YOU＇D BETTER OPEN A CURRENT ACCOUNT
EWE＇LL CONTACT YOU AS SOON AS IT COMES
Clerk：Good afternoon Can I help you？
Jenny：Yes{[答案]A}
Clerk：A deposit account or a current account？
Jenny：ErI＇m not sure You seeI have monthly remittances sent to me from the Canada Embassy and I＇d like to have the money paid into an account
Clerk{[答案]A} The bank will give you a check book and you can take money out when you need it
Jenny：Fine What do I have to do？
Clerk：Do you have any form of ID？
Jenny：Will my passport do？
Clerk：Sure{[答案]A}
Jenny：No problem It＇s done
Clerk：And could you give me your signature here？
Jenny：Sorry？{[答案]A}
Clerk：Please sign your name in the blank space below
Jenny：I see Now here you are
Clerk：Thank you It will take a few days for your check book to arrive {[答案]A}You can inform your embassy of your account number so that your money can be transferred directly
Jenny：Thank you very much
[短文]Hard sell and soft sell are important business terms and useful strategies for sales staff to know and understandBoth of them can workThe effect depends on the type of customers and the type of products[2021年1月试题]
A hard sell is a kind of more direct and forceful sales tacticsThe salesperson just keeps explaining how good the product iswhy people should buy it and even how the prices might in er ease if the consumer walks off
A soft sell is a different approachThe salesperson tries to build trust with consumersHe doesn＇t put pressure on them to buy thingsjust recommending a product and letting the consumers make their own decisions
An example of soft sell is to distribute free samples to which customers often respond favorablyBusinesses can use free samples to build rapport and engage customers in products or servicesRecommending products between friends is a little bit like doing soft selingPeople don＇t really care if someone else buys the productThey are just giving their honest opinions and trying to be helpful
Humor in advertising is also used to attraet the consumer＇s attention and get them interested in the products or servicesCustomers often resist hard sales tacticsthus making softselling much more effective for success
21Customers often_________hard sales tacticsthus making softselling more effective for success
[答案]resist
22Examples of soft sell mentioned in the passage include_________
[答案]recommending products among friends
23Making humorous advertisements is one of the approaches companies use to_________
[答案]attract people＇s interests
24According to the passage the author indicates that_________
[答案]soft sell is preferred by business companies
25What＇s the topic and main idea of the passage？_________
[答案]Selling Strategy Hard Sell and Soft Sell Strategies
[短文]Hard sell and soft sell are important business terms and useful strategies for sales staff to know and understandBoth of them can workThe effect depends on the type of customers and the type of products[2019年7月试题]
A hard sell is a kind of more direct and forceful sales tacticsThe salesperson just keeps explaining how good the product iswhy people should buy it and even how the prices might increase if the consumer walks off
A soft sell is a different approachThe salesperson tries to build trust with consumersHe doesn＇t put pressure on them to buy thingsjust recommending a pro duet and letting the consumers make their own decisions
An example of soft sell is to distribute free samples to which customers often respond favorablyBusinesses can use free samples to build rapport and engage customers in products or servicesRecommending products between friends is a little bit like doing soft sellingPeople don＇t really care if someone else buys the productThey are just giving their honest opinions and trying to be helpful
Humor in advertising is also used to attract the consumer＇s attention and get them interested in the products or servicesCustomers often resist hard sales tacticsthus making softselling much more effective for success
21What＇s the topic and main idea of the passage？
[答案]Selling StrategyHard Sell and Soft Sell Strategies
22Customers often___________hard sales tacticsthus making softselling more effective for success
[答案]resist
23Examples of soft sell mentioned in the passage include___________
[答案]all the above
24Making humorous advertisements is one of the approaches companies use to___________
[答案]attract people＇s interests
25According to the passage the author indicates that___________
[答案]soft sell is preferred by business companies
[短文]Hard sell and soft sell are important business terms and useful strategies for sales staff to know and understand Both of them can work The effect depends on the type of customers and the type of products[部资料]
A hard sell is a kind of more direct and forceful sales tactics The sales person just keeps explaining how good the product iswhy people should buy it and even how the prices might increase if the consumer walks off
A soft sell is a different approach The sales person tries to build trust with consumers He doesn＇t put pressure on them to buy thingsjust recommending a product and letting the consumers make their own decisions
An example of soft sell is to distribute free samples to which customers often respond favorably Businesses can use free samples to build rapport and engage customers in products or services Recommending products between friends is a little bit like doing soft selling People don＇t really care if someone else buys the product They are just giving their honest opinions and trying to be helpful
Humor in advertising is also used to attract the consumer＇s attention and get them interested in the products or services Customers often resist hard sales tacticsthus making softselling much more effective for success
1What＇s the topic and main idea of the passage？
[答案]Selling StrategyHard Sell and Soft Sell Strategies
2Customers often_________hard sales tacticsthus making softselling more effective for success
[答案]resist
3Examples of soft sell mentioned in the passage include__________
[答案]recommending products among friends
4Making humorous advertisements is one of the approaches companies use to__________
[答案]arouse people＇s interests
5According to the passage__________
[答案]soft sell is preferred by business companies
[短文]In businesspeople have to deal in person with all kinds of peopleWhen talking to people within your company who don＇t speak your languageyou may have to use Englishthese people maybe colleagues or coworkerswho may work with you in your own departmentin another part of the building or in another branchAnd you may also have to deal with people from outside the organization：clientssuppliersvisitors and members of the publicMoreoverthese people maybe friends or strangerspeople of your own ageor people who are younger or older than you[2021年7月试题]
The relationship you have with a person determines the kind of language you useFor exampleit＇s not appropriate to sayHihow are you＇when meeting the Managing Director of a large company or to sayGood morningit＇s a great pleasure to meet you when being introduced to a person you＇ll be working closely within the same team
People usually for man impression of you from the way you speak and be havenot just from the way you do your workPeople in different countries have different ideas of what sounds friendlypolite or sincereand of what sounds rude or unfriendlyGood manners in your culture maybe considered bad manners in anotherSometimes your body languagegestures and expressions may tell people more about you than the words you use
21The topic of the passage is_________
[答案]dealing with people in business
22The language you use when talking with people in business is decided by_________
[答案]your relationship with the particular person
23People usually for man impression of you from_________
[答案]your language and manners
24Good manners in your culture maybe considered bad manners in anotherGood manners in this statement mean_________
[答案]to be have politely
25The message of the article is that_________
[答案]dealing with people successfully in business is not easy
[短文]In businesspeople have to deal in person with all kinds of peopleWhen talking to people within your company who don＇t speak your languageyou may have to use Englishthese people maybe colleagues or coworkerswho may work with you in your own departmentin another part of the building or in another branchAnd you may also have to deal with people from outside the organization：clientssuppliersvisitors and members of the publicMoreoverthese people maybe friends or strangerspeople of your own ageor people who are younger or older than you[2020年1月试题]
The relationship you have with a person determines the kind of language you useFor exampleit＇s not appropriate to sayHihow are you＇when meeting the Managing Director of a large company or to sayGood morningit＇s a great pleasure to meet you when being introduced to a person you＇ll be working closely within the same team
People usually for man impression of you from the way you speak and be havenot just from the way you do your workPeople in different countries have different ideas of what sounds friendlypolite or sincereand of what sounds rude or unfriendlyGood manners in your culture maybe considered bad manners in anotherSometimes your body languagegestures and expressions may tell people more about you than the words you use
21The topic of the passage is_________
[答案]dealing with people in business
22The language you use when talking with people in business is decided by_________
[答案]your relationship with the particular person
23People usually for man impression of you from_________
[答案]your language and manners
24Good manners in your culture maybe considered bad manners in anotherGood manners in this statement mean_________
[答案]to be have politely
25The message of the article is that_________
[答案]dealing with people successfully in business is not easy
[短文]In businesspeople have to deal in person with all kinds of people When talking to people within your company who don＇t speak your languageyou may have to use Englishthese people may be colleagues or coworkerswho may work with you in your own departmentin another part of the building or in another branch And you may also have to deal with people from outside the organization：clientssuppliersvisitors and members of the public Moreoverthese people may be friends or strangerspeople of your own ageor people who are younger or older than you[部资料]
The relationship you have with a person determines the kind of language you use For exampleit＇s not appropriate to say ＇Hihow are you＇ when meeting the Managing Director of a large company or to say＇ Good morningit＇s a great pleasure to meet you＇ when being introduced to a person you＇ll be working closely with in the same team
People usually form an impression of you from the way you speak and behavenot just from the way you do your work People in different countries have different ideas of what sounds friendlypolite or sincereand of what sounds rude or unfriendly Good manners in your culture may be considered bad manners in another Sometimes your body languagegestures and expressions may tell people more about you than the words you use
6The topic of the passage is __________
[答案]dealing with people in business
7The language you use when talking with people in business is decided by _________
[答案]your relationship with the particular person
8People usually form an impression of you from _________
[答案]your language and manners
9Good manners in your culture may be considered bad manners in another_ Good manners_ in this statement mean ___________
[答案]to behave politely
10The message of the article is that ________________
[答案]dealing with people successfully in business is not easy
[短文]It takes a lot of time and effort to develop and maintain a marketing campaign that resonates(鸣) with your potential clientsHoweveryou should think more about how to develop a marketing campaignAfter allwe＇re always looking for ways to increase our competitivenessHere are some marketing strategies for you to checkout[2018年1月试题]
Partner(结伴) with alliesMarketing partnerships have many benefits to push a marketing campaignFor starterswhen you stand side by side with someone elseyou can deliver better contentIf you are at the top of your businessmarketing partnerships are cheaper to maintain your success and expose your brand
Embrace usergenerated contentAccording to a survey of 839 millennials (千万富翁)they spend 54hoursaday communicating with their peersabout 30 percent of their total media timeSimilarlyyou can also make this by sharing personal stories and exchanging ideas with your customersThis is a good way of carrying out advertisement
Help customers solve a problemAs perfectly stated on Hub SpotYou＇re in business because you provide solutionsSome of the ways you can help customers solve a problem is by：creating howtocontentoffering exclusives that make their lives easierlistening to them or answering their questions or creating APPs or tools
Let customers interactNo matter what product or service you＇re offeringyour customers want to interact with your companyor at least other customersAMCfor examplecreated an online tool that allowed you to write down your imaginationsAmerican Express connects smallbusiness owners to each other and helpful resources through its open forum
21This article mainly talks about___________________
[答案]some marketing strategies
22You are suggested in the second paragraph to___________________
[答案]find allies with someone else
23To embrace usergenerated content does good at___________________
[答案]carrying out advertisement
24Which of the following is NOT away of helping customers solve a problem？___________________
[答案]Having dinner with customers
25AMC created an online tools o that___________________
[答案]one can write down what he imagines
[短文]No matter how small your business is and what industry you are inyour company has assets From a computer to a processing plantevery single thing your company owns is an asset[部资料]
Assets can be in different forms Some assets are physicalsuch as computersfiling cabinetsand delivery vans Others are legally binding promisessuch as accounts receivablethe money owed to your company Still others seem to exist more on paperfor examplea year＇s worth of insurance paid in advance No matter what form it takesanything with monetary value that your company owns counts as an asset
Assets appear on your balance sheetreporting the key financial statements at the end of each accounting period Your assets will be split into different types to make analysis easier The order in which you list them on the balance sheet typically matches the way they appear in your chart of accounts
Assets do more than just show up on reportsthough They are the resources your company uses to produce revenue Your business cannot bring in sales without assets For productbased businessesyou can＇t produce anything without proper assets It＇s true for service companies as well At leastyou have to have cash to pay your expenses and to help get the word out that your company exists Service companies also need basic tools to provide service to customers：a hair stylist needs a chairscissorsand styling toolsan accountant needs a computer and a lot of file cabinets Assets are key factors for any business
1Which of the following is NOT physical asset？
[答案]Accounts receivable
2According to the passagewhere do the assets appear？
[答案]The balance sheet
3What do you think an accountant is responsible for？
[答案]An accountant is responsible for bookkeeping
4According to the passagewhich of the following is INCORRECT？
[答案]Every business can bring in sales without assets
5What is the passage discussing about？
[答案]Every business has assets
[短文]The biggest mistake a workplace leader can make with office culture is failing to devise one at allHow do you know if your office culture is helpingor hurtingyour employeesand as a result your bottom line？Designing a thoughtful(周) office culture is so important for a new companyHere are some aspects where a leader should be careful not to make mistakes[2019年1月试题]
A cohesive(谐致)office culture starts at the top and is built with intentionFacebook＇s founder projects a laidback vibe(氛围) That sets the tone for his 200 billion companywhere he visits weekly Q and A sessions from his staffloads up the perksand courts a young team that closely mirrors his target marketpositioning Facebook is especially designed for their wants and needs
Strict dress code or early start time may seem like an easy way to build professionalism (职业化) in your workplacebut is there a good reason for it？Strict requirements that work in a law office may erode the work ethic at a hip tech start upMake sure to backup your rules with reasonFor exampleat Culture Studioa Tshirt design and printing companyyou＇d better believe there＇s no place fortiesEmployees are encouraged to dress down in their brand＇s merchandise or their competitors＇
Leadership shouldn＇t abandon culture development thereGood employees tend to be goal oriented overachieversso put your budget on that with teambuilding activitiescontestsand incentives for the bestThink critically about the ideal employees for your teamwhat makes the tickand how you can support themwithin and outside of their role in the company＇s goals
Setting the tone for your workplace starts with each hire and at every level in the companyAt digital marketing firm Mabblyevery hiring decision is made with the company＇s vision in mind：a creative and young team of approachable(伸手)guides that help clients to understand the seemingly mysterious world of PR(public relations) in this internet age
21What is the main topic of this article？
[答案]How to design a thoughtful office culture
22The example of Facebook is to show___________
[答案]office culture must reflect your own wants and needs
23It is suggested that one should___________in the third paragraph
[答案]drop strict dress code or early start time
24What doesput your budget on thatmeans in the fourth paragraph？
[答案]To withdraw the money
25Mabbly is targeted in___________
[答案]making a link between selling and buying
[短文]These are the latest manifestations of a worrying obsession with ecommerce and the Internet in Asia＇s largest economiesIn MarchBeijing announced its newInternet Plusplan to expand Internet connectivityPremier Liwhen describing itbrought up the mobile Internetcloud computingbig dataintelligent manufacturingand the Internet of Thingsin a manner similar to business leaders in AmericaNor is this digital obsession restricted to ChinaIndian Prime Minister Narendra Modi＇s meeting with Mark Zuckerberg at Facebook＇s headquarters received as muchif not moremedia attention as his address on sustainable development to the United Nations days earlier[2018年7月试题]
The claim that the Internet will fundamentally transform development is unproven(未证实) and untestedWhat is clear is that the Internet makes consumption easierfaster and more expansive than ever beforeAnalysts have thus looked toecommerce and China＇s Internet giants to helpsaveChina＇s economic model from slowing down
By extensionChina and India must havedreamsthat are bigger than the InternetThey need to take the lead in finding a new model of development for the 21Century that intelligently make use of science and technologybut without being seduced by musings about ecommerce that mask deep structural flaws of current economic modelsResolving those pressing issues should be the realinnovationthat lies at the heart of any development program
21Jack Ma hopes eWTO can help___________________
[答案]success of small business online
22Digital obsession in the second paragraph refers to___________________
[答案]passion on Internet business
23Which is NOT true according to the third paragraph？
[答案]The Internet makes people harder to sell products and buy goods
24China and India need to___________________
[答案]find a new model by using science and technology
25what is the author＇s attitude to China＇s development of online business？
[答案]Neutral
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[排序考试版]
说明：根试题首字母音序查找试题答案
[短文]Being an effective manager means knowing when to use the right management styleSome stylesfor instanceare more peopleorientedwhile others tend to focus on a project or productThe management style you select will depend on your people skills and knowledgeavailable resources(like time and money) desired resultsandof coursethe task before youThe common management styles can be summarized into three categoriesThe participatory style is the first of its kindHereit is critical to give each employee an entire task to completeIf that＇s not possiblemake sure the individual knows and understands his or her part as it relates to the projector taskWhen people in your team know where they fit in the big picturethey＇re more likely to be motivated to complete the task[2020年7月试题]
Following thatwe have the directing styleSometimes a situation will call for a direct style of managementPerhaps a tight deadline loomsor the project involves numerous employees and requires a topdown management approachHerea manager answers five questions for the employees：What？Where？How？Why？and When？Let employees know what they need to dohow they＇re going to do itand when the questions must be finishedThe last one is the teamwork styleIf you want to speedup a project and choose the best process for completing that projectmanaging by teamwork is the way to goWhen you motivate people to pool their knowledgethe results may exceed your expectationsOftenteams can tackle problems more quickly than what you can accomplish on your ownThe giveandtake can create a process that you can repeat in other projects
21Being an effective manager lies in knowing the right_____
[答案]management style
22Which of the following is NOT mentioned as a focus of different management styles？
[答案]Customers
23Which of the following can＇t be inferred from the passage？
[答案]The management style is likely to change because the manager has been replaced
24When people in your team know where they fit in the big picturethey are more likely to be_____to complete the task
[答案]inspired
25If you want to speedup a project and choose the best process for completing that projectyou can resort to_____
[答案]teamwork
[短文]Being an effective manager means knowing when to use the right management style Some stylesfor instanceare more peopleorientedwhile others tend to focus on a project or product The management style you select will depend on your people skills and knowledgeavailable resources (like time and money)desired resultsandof coursethe task before you The common management styles can be summarized into three categories[部资料]
The participatory style is the first of its kind Hereit is critical to give each employee an entire task to complete If that＇s not possiblemake sure the individual knows and understands his or her part as it relates to the project or task When people in your team know where they fit in the big picturethey＇re more likely to be motivated to complete the task
Following thatwe have the directing style Sometimes a situation will call for a direct style of management Perhaps a tight deadline loomsor the project involves numerous employees and requires a topdown management approach Herea manager answers five questions for the employees：What？ Where？ How？ Why？ and When？ Let employees know what they need to dohow they＇re going to do itand when the questions must be finished
The last one is the teamwork style If you want to speed up a project and choose the best process for completing that projectmanaging by teamwork is the way to go When you motivate people to pool their knowledgethe results may exceed your expectations Oftenteams can tackle problems more quickly than what you can accomplish on your own The giveandtake can create a process that you can repeat in other projects
1Being an effective manager lies in knowing the right _____
[答案]management style
2Which of the following is NOT mentioned as a focus of different management styles？
[答案]Customers
3Which of the following can＇t be inferred from the passage？
[答案]The management style is likely to change because the manager has been replaced
4When people in your team know where they fit in the big picturethey are more likely to be_____to complete the task
[答案]inspired
5If you want to speed up a project and choose the best process for completing that projectyou can resort to _____
[答案]team work
[短文]CHOOSE THE BEST ITEM TO COMPLETE THE DIALOG[部资料]
Jenny comes to a bank to open an account A clerk comes up to help her
ATHEN PLEASE JUST FILL IN THIS FORM WITH YOUR NAME AND ADDRESS IN CAPITAL LETTERS
BI＇M AFRAID I DIDN＇T QUITE CATCH THAT
CI＇D LIKE TO OPEN AN ACCOUNT
DTHEN YOU＇D BETTER OPEN A CURRENT ACCOUNT
EWE＇LL CONTACT YOU AS SOON AS IT COMES
Clerk：Good afternoon Can I help you？
Jenny：Yes{[答案]A}
Clerk：A deposit account or a current account？
Jenny：ErI＇m not sure You seeI have monthly remittances sent to me from the Canada Embassy and I＇d like to have the money paid into an account
Clerk{[答案]A} The bank will give you a check book and you can take money out when you need it
Jenny：Fine What do I have to do？
Clerk：Do you have any form of ID？
Jenny：Will my passport do？
Clerk：Sure{[答案]A}
Jenny：No problem It＇s done
Clerk：And could you give me your signature here？
Jenny：Sorry？{[答案]A}
Clerk：Please sign your name in the blank space below
Jenny：I see Now here you are
Clerk：Thank you It will take a few days for your check book to arrive {[答案]A}You can inform your embassy of your account number so that your money can be transferred directly
Jenny：Thank you very much
[短文]Hard sell and soft sell are important business terms and useful strategies for sales staff to know and understandBoth of them can workThe effect depends on the type of customers and the type of products[2021年1月试题]
A hard sell is a kind of more direct and forceful sales tacticsThe salesperson just keeps explaining how good the product iswhy people should buy it and even how the prices might in er ease if the consumer walks off
A soft sell is a different approachThe salesperson tries to build trust with consumersHe doesn＇t put pressure on them to buy thingsjust recommending a product and letting the consumers make their own decisions
An example of soft sell is to distribute free samples to which customers often respond favorablyBusinesses can use free samples to build rapport and engage customers in products or servicesRecommending products between friends is a little bit like doing soft selingPeople don＇t really care if someone else buys the productThey are just giving their honest opinions and trying to be helpful
Humor in advertising is also used to attraet the consumer＇s attention and get them interested in the products or servicesCustomers often resist hard sales tacticsthus making softselling much more effective for success
21Customers often_________hard sales tacticsthus making softselling more effective for success
[答案]resist
22Examples of soft sell mentioned in the passage include_________
[答案]recommending products among friends
23Making humorous advertisements is one of the approaches companies use to_________
[答案]attract people＇s interests
24According to the passage the author indicates that_________
[答案]soft sell is preferred by business companies
25What＇s the topic and main idea of the passage？_________
[答案]Selling Strategy Hard Sell and Soft Sell Strategies
[短文]Hard sell and soft sell are important business terms and useful strategies for sales staff to know and understandBoth of them can workThe effect depends on the type of customers and the type of products[2019年7月试题]
A hard sell is a kind of more direct and forceful sales tacticsThe salesperson just keeps explaining how good the product iswhy people should buy it and even how the prices might increase if the consumer walks off
A soft sell is a different approachThe salesperson tries to build trust with consumersHe doesn＇t put pressure on them to buy thingsjust recommending a pro duet and letting the consumers make their own decisions
An example of soft sell is to distribute free samples to which customers often respond favorablyBusinesses can use free samples to build rapport and engage customers in products or servicesRecommending products between friends is a little bit like doing soft sellingPeople don＇t really care if someone else buys the productThey are just giving their honest opinions and trying to be helpful
Humor in advertising is also used to attract the consumer＇s attention and get them interested in the products or servicesCustomers often resist hard sales tacticsthus making softselling much more effective for success
21What＇s the topic and main idea of the passage？
[答案]Selling StrategyHard Sell and Soft Sell Strategies
22Customers often___________hard sales tacticsthus making softselling more effective for success
[答案]resist
23Examples of soft sell mentioned in the passage include___________
[答案]all the above
24Making humorous advertisements is one of the approaches companies use to___________
[答案]attract people＇s interests
25According to the passage the author indicates that___________
[答案]soft sell is preferred by business companies
[短文]Hard sell and soft sell are important business terms and useful strategies for sales staff to know and understand Both of them can work The effect depends on the type of customers and the type of products[部资料]
A hard sell is a kind of more direct and forceful sales tactics The sales person just keeps explaining how good the product iswhy people should buy it and even how the prices might increase if the consumer walks off
A soft sell is a different approach The sales person tries to build trust with consumers He doesn＇t put pressure on them to buy thingsjust recommending a product and letting the consumers make their own decisions
An example of soft sell is to distribute free samples to which customers often respond favorably Businesses can use free samples to build rapport and engage customers in products or services Recommending products between friends is a little bit like doing soft selling People don＇t really care if someone else buys the product They are just giving their honest opinions and trying to be helpful
Humor in advertising is also used to attract the consumer＇s attention and get them interested in the products or services Customers often resist hard sales tacticsthus making softselling much more effective for success
1What＇s the topic and main idea of the passage？
[答案]Selling StrategyHard Sell and Soft Sell Strategies
2Customers often_________hard sales tacticsthus making softselling more effective for success
[答案]resist
3Examples of soft sell mentioned in the passage include__________
[答案]recommending products among friends
4Making humorous advertisements is one of the approaches companies use to__________
[答案]arouse people＇s interests
5According to the passage__________
[答案]soft sell is preferred by business companies
[短文]In businesspeople have to deal in person with all kinds of peopleWhen talking to people within your company who don＇t speak your languageyou may have to use Englishthese people maybe colleagues or coworkerswho may work with you in your own departmentin another part of the building or in another branchAnd you may also have to deal with people from outside the organization：clientssuppliersvisitors and members of the publicMoreoverthese people maybe friends or strangerspeople of your own ageor people who are younger or older than you[2021年7月试题]
The relationship you have with a person determines the kind of language you useFor exampleit＇s not appropriate to sayHihow are you＇when meeting the Managing Director of a large company or to sayGood morningit＇s a great pleasure to meet you when being introduced to a person you＇ll be working closely within the same team
People usually for man impression of you from the way you speak and be havenot just from the way you do your workPeople in different countries have different ideas of what sounds friendlypolite or sincereand of what sounds rude or unfriendlyGood manners in your culture maybe considered bad manners in anotherSometimes your body languagegestures and expressions may tell people more about you than the words you use
21The topic of the passage is_________
[答案]dealing with people in business
22The language you use when talking with people in business is decided by_________
[答案]your relationship with the particular person
23People usually for man impression of you from_________
[答案]your language and manners
24Good manners in your culture maybe considered bad manners in anotherGood manners in this statement mean_________
[答案]to be have politely
25The message of the article is that_________
[答案]dealing with people successfully in business is not easy
[短文]In businesspeople have to deal in person with all kinds of peopleWhen talking to people within your company who don＇t speak your languageyou may have to use Englishthese people maybe colleagues or coworkerswho may work with you in your own departmentin another part of the building or in another branchAnd you may also have to deal with people from outside the organization：clientssuppliersvisitors and members of the publicMoreoverthese people maybe friends or strangerspeople of your own ageor people who are younger or older than you[2020年1月试题]
The relationship you have with a person determines the kind of language you useFor exampleit＇s not appropriate to sayHihow are you＇when meeting the Managing Director of a large company or to sayGood morningit＇s a great pleasure to meet you when being introduced to a person you＇ll be working closely within the same team
People usually for man impression of you from the way you speak and be havenot just from the way you do your workPeople in different countries have different ideas of what sounds friendlypolite or sincereand of what sounds rude or unfriendlyGood manners in your culture maybe considered bad manners in anotherSometimes your body languagegestures and expressions may tell people more about you than the words you use
21The topic of the passage is_________
[答案]dealing with people in business
22The language you use when talking with people in business is decided by_________
[答案]your relationship with the particular person
23People usually for man impression of you from_________
[答案]your language and manners
24Good manners in your culture maybe considered bad manners in anotherGood manners in this statement mean_________
[答案]to be have politely
25The message of the article is that_________
[答案]dealing with people successfully in business is not easy
[短文]In businesspeople have to deal in person with all kinds of people When talking to people within your company who don＇t speak your languageyou may have to use Englishthese people may be colleagues or coworkerswho may work with you in your own departmentin another part of the building or in another branch And you may also have to deal with people from outside the organization：clientssuppliersvisitors and members of the public Moreoverthese people may be friends or strangerspeople of your own ageor people who are younger or older than you[部资料]
The relationship you have with a person determines the kind of language you use For exampleit＇s not appropriate to say ＇Hihow are you＇ when meeting the Managing Director of a large company or to say＇ Good morningit＇s a great pleasure to meet you＇ when being introduced to a person you＇ll be working closely with in the same team
People usually form an impression of you from the way you speak and behavenot just from the way you do your work People in different countries have different ideas of what sounds friendlypolite or sincereand of what sounds rude or unfriendly Good manners in your culture may be considered bad manners in another Sometimes your body languagegestures and expressions may tell people more about you than the words you use
6The topic of the passage is __________
[答案]dealing with people in business
7The language you use when talking with people in business is decided by _________
[答案]your relationship with the particular person
8People usually form an impression of you from _________
[答案]your language and manners
9Good manners in your culture may be considered bad manners in another_ Good manners_ in this statement mean ___________
[答案]to behave politely
10The message of the article is that ________________
[答案]dealing with people successfully in business is not easy
[短文]It takes a lot of time and effort to develop and maintain a marketing campaign that resonates(鸣) with your potential clientsHoweveryou should think more about how to develop a marketing campaignAfter allwe＇re always looking for ways to increase our competitivenessHere are some marketing strategies for you to checkout[2018年1月试题]
Partner(结伴) with alliesMarketing partnerships have many benefits to push a marketing campaignFor starterswhen you stand side by side with someone elseyou can deliver better contentIf you are at the top of your businessmarketing partnerships are cheaper to maintain your success and expose your brand
Embrace usergenerated contentAccording to a survey of 839 millennials (千万富翁)they spend 54hoursaday communicating with their peersabout 30 percent of their total media timeSimilarlyyou can also make this by sharing personal stories and exchanging ideas with your customersThis is a good way of carrying out advertisement
Help customers solve a problemAs perfectly stated on Hub SpotYou＇re in business because you provide solutionsSome of the ways you can help customers solve a problem is by：creating howtocontentoffering exclusives that make their lives easierlistening to them or answering their questions or creating APPs or tools
Let customers interactNo matter what product or service you＇re offeringyour customers want to interact with your companyor at least other customersAMCfor examplecreated an online tool that allowed you to write down your imaginationsAmerican Express connects smallbusiness owners to each other and helpful resources through its open forum
21This article mainly talks about___________________
[答案]some marketing strategies
22You are suggested in the second paragraph to___________________
[答案]find allies with someone else
23To embrace usergenerated content does good at___________________
[答案]carrying out advertisement
24Which of the following is NOT away of helping customers solve a problem？___________________
[答案]Having dinner with customers
25AMC created an online tools o that___________________
[答案]one can write down what he imagines
[短文]No matter how small your business is and what industry you are inyour company has assets From a computer to a processing plantevery single thing your company owns is an asset[部资料]
Assets can be in different forms Some assets are physicalsuch as computersfiling cabinetsand delivery vans Others are legally binding promisessuch as accounts receivablethe money owed to your company Still others seem to exist more on paperfor examplea year＇s worth of insurance paid in advance No matter what form it takesanything with monetary value that your company owns counts as an asset
Assets appear on your balance sheetreporting the key financial statements at the end of each accounting period Your assets will be split into different types to make analysis easier The order in which you list them on the balance sheet typically matches the way they appear in your chart of accounts
Assets do more than just show up on reportsthough They are the resources your company uses to produce revenue Your business cannot bring in sales without assets For productbased businessesyou can＇t produce anything without proper assets It＇s true for service companies as well At leastyou have to have cash to pay your expenses and to help get the word out that your company exists Service companies also need basic tools to provide service to customers：a hair stylist needs a chairscissorsand styling toolsan accountant needs a computer and a lot of file cabinets Assets are key factors for any business
1Which of the following is NOT physical asset？
[答案]Accounts receivable
2According to the passagewhere do the assets appear？
[答案]The balance sheet
3What do you think an accountant is responsible for？
[答案]An accountant is responsible for bookkeeping
4According to the passagewhich of the following is INCORRECT？
[答案]Every business can bring in sales without assets
5What is the passage discussing about？
[答案]Every business has assets
[短文]The biggest mistake a workplace leader can make with office culture is failing to devise one at allHow do you know if your office culture is helpingor hurtingyour employeesand as a result your bottom line？Designing a thoughtful(周) office culture is so important for a new companyHere are some aspects where a leader should be careful not to make mistakes[2019年1月试题]
A cohesive(谐致)office culture starts at the top and is built with intentionFacebook＇s founder projects a laidback vibe(氛围) That sets the tone for his 200 billion companywhere he visits weekly Q and A sessions from his staffloads up the perksand courts a young team that closely mirrors his target marketpositioning Facebook is especially designed for their wants and needs
Strict dress code or early start time may seem like an easy way to build professionalism (职业化) in your workplacebut is there a good reason for it？Strict requirements that work in a law office may erode the work ethic at a hip tech start upMake sure to backup your rules with reasonFor exampleat Culture Studioa Tshirt design and printing companyyou＇d better believe there＇s no place fortiesEmployees are encouraged to dress down in their brand＇s merchandise or their competitors＇
Leadership shouldn＇t abandon culture development thereGood employees tend to be goal oriented overachieversso put your budget on that with teambuilding activitiescontestsand incentives for the bestThink critically about the ideal employees for your teamwhat makes the tickand how you can support themwithin and outside of their role in the company＇s goals
Setting the tone for your workplace starts with each hire and at every level in the companyAt digital marketing firm Mabblyevery hiring decision is made with the company＇s vision in mind：a creative and young team of approachable(伸手)guides that help clients to understand the seemingly mysterious world of PR(public relations) in this internet age
21What is the main topic of this article？
[答案]How to design a thoughtful office culture
22The example of Facebook is to show___________
[答案]office culture must reflect your own wants and needs
23It is suggested that one should___________in the third paragraph
[答案]drop strict dress code or early start time
24What doesput your budget on thatmeans in the fourth paragraph？
[答案]To withdraw the money
25Mabbly is targeted in___________
[答案]making a link between selling and buying
[短文]These are the latest manifestations of a worrying obsession with ecommerce and the Internet in Asia＇s largest economiesIn MarchBeijing announced its newInternet Plusplan to expand Internet connectivityPremier Liwhen describing itbrought up the mobile Internetcloud computingbig dataintelligent manufacturingand the Internet of Thingsin a manner similar to business leaders in AmericaNor is this digital obsession restricted to ChinaIndian Prime Minister Narendra Modi＇s meeting with Mark Zuckerberg at Facebook＇s headquarters received as muchif not moremedia attention as his address on sustainable development to the United Nations days earlier[2018年7月试题]
The claim that the Internet will fundamentally transform development is unproven(未证实) and untestedWhat is clear is that the Internet makes consumption easierfaster and more expansive than ever beforeAnalysts have thus looked toecommerce and China＇s Internet giants to helpsaveChina＇s economic model from slowing down
By extensionChina and India must havedreamsthat are bigger than the InternetThey need to take the lead in finding a new model of development for the 21Century that intelligently make use of science and technologybut without being seduced by musings about ecommerce that mask deep structural flaws of current economic modelsResolving those pressing issues should be the realinnovationthat lies at the heart of any development program
21Jack Ma hopes eWTO can help___________________
[答案]success of small business online
22Digital obsession in the second paragraph refers to___________________
[答案]passion on Internet business
23Which is NOT true according to the third paragraph？
[答案]The Internet makes people harder to sell products and buy goods
24China and India need to___________________
[答案]find a new model by using science and technology
25what is the author＇s attitude to China＇s development of online business？
[答案]Neutral
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