国开电科商务英语3机考题库
第三题 阅读理解选择题
说明：资料整理2023年2月适2023年2月底3月初期末机考考试
B01 Being an effective manager means knowing when to use the right management styleSome stylesfor instanceare more peopleorientedwhile others tend to focus on a project or productThe management style you select will depend on your people skills and knowledgeavailable resources(like time and money)desired resultsandof coursethe task before youThe common management styles can be summarized into three categoriesThe participatory style is the first of its kindHereit is critical to give each employee an entire task to completeIf that＇s not possiblemake sure the individual knows and understands his or her part as it relates to the projector taskWhen people in your team know where they fit in the big picturethey＇re more likely to be motivated to complete the task
Following thatwe have the directing styleSometimes a situation will call for a direct style of managementPerhaps a tight deadline loomsor the project involves numerous employees and requires a topdown management approachHerea manager answers five questions for the employeesWhatWhereHowWhyand WhenLet employees know what they need to dohow they＇re going to do itand when the questions must be finishedThe last one is the teamwork styleIf you want to speedup a project and choose the best process for completing that projectmanaging by teamwork is the way to goWhen you motivate people to pool their knowledgethe results may exceed your expectationsOftenteams can tackle problems more quickly than what you can accomplish on your ownThe giveandtake can create a process that you can repeat in other projects
1Being an effective manager lies in knowing the right_________
Aknowledge
Bskills
Cmanagement style
[答案]C
2Which of the following is NOT mentioned as a focus of different management styles
APeople
BCustomers
CProject
[答案]B
3Which of the following can’t be inferred from the passage
AThe management style is likely to change because the manager has been replaced
BThe management style is likely to change because the desired results have changed
CThe management style is likely to change because the available resources have changed
[答案]A
4When people in your team know where they fit in the big picturethey are more likely to be_________to complete the task
Afrustrated
Breluctant
Cinspired
[答案]C
5If you want to speed up a project and choose the best process for completing that projectyou can resort to_________
Ateam work
Btopdown management
Ctight deadline
[答案]A
H01 Hard sell and soft sell are important business terms and useful strategies for sales staff to know and understandBoth of them can workThe effect depends on the type of customers and the type of products
A hard sell is a kind of more direct and forceful sales tacticsThe salesperson just keeps explaining how good the product iswhy people should buy it and even how the prices might in er ease if the consumer walks off
A soft sell is a different approachThe salesperson tries to build trust with consumersHe doesn＇t put pressure on them to buy thingsjust recommending a product and letting the consumers make their own decisions
An example of soft sell is to distribute free samples to which customers often respond favorablyBusinesses can use free samples to build rapport and engage customers in products or servicesRecommending products between friends is a little bit like doing soft sellingPeople don＇t really care if someone else buys the productThey are just giving their honest opinions and trying to be helpful
Humor in advertising is also used to attraet the consumer＇s attention and get them interested in the products or servicesCustomers often resist hard sales tacticsthus making softselling much more effective for success
21Customers often_________hard sales tacticsthus making softselling more effective for success
Aresist
Boppose
Cobject
[答案]A
22Examples of soft sell mentioned in the passage include_________
Acollecting free samples from customer
Brecommending products among friends
Ctelling customers that the products are good
[答案]B
23Making humorous advertisements is one of the approaches companies use to_________
Areduce selling costs
Battract people＇s interests
Cavoid the shortage of sales staff
[答案]B
24According to the passage the author indicates that_________
Asoft sell is preferred by business companies
Bhard sell is rarely resisted by customers
Csoft sell is expensive
[答案]A
25What＇s the topic and main idea of the passage_________
ASelling StrategySales Staff
BSales StaffWhat Sales Staff Should Know
CSelling Strategy Hard Sell and Soft Sell Strategies
[答案]C
H02 Hard sell and soft sell are important business terms and useful strategies for sales staff to know and understandBoth of them can workThe effect depends on the type of customers and the type of products
A hard sell is a kind of more direct and forceful sales tacticsThe salesperson just keeps explaining how good the product iswhy people should buy it and even how the prices might increase if the consumer walks off
A soft sell is a different approachThe salesperson tries to build trust with consumersHe doesn＇t put pressure on them to buy thingsjust recommending a pro duet and letting the consumers make their own decisions
An example of soft sell is to distribute free samples to which customers often respond favorablyBusinesses can use free samples to build rapport and engage customers in products or servicesRecommending products between friends is a little bit like doing soft sellingPeople don＇t really care if someone else buys the productThey are just giving their honest opinions and trying to be helpful
Humor in advertising is also used to attract the consumer＇s attention and get them interested in the products or servicesCustomers often resist hard sales tacticsthus making softselling much more effective for success
21What＇s the topic and main idea of the passage
ASelling StrategySales Staff
BSales StaffWhat Sales Staff Should Know
CSelling StrategyHard Sell and Soft Sell Strategies
[答案]C
22Customers often___________hard sales tacticsthus making softselling more effective for success
Aresist
Boppose
Cobject
[答案]A
23Examples of soft sell mentioned in the passage include___________
Adistributing free samples to customer
Brecommending products among friends
Call the above
[答案]C
24Making humorous advertisements is one of the approaches companies use to___________
Areduce selling costs
Battract people＇s interests
Cavoid the shortage of sales staff
[答案]B
25According to the passage the author indicates that___________
Asoft sell is preferred by business companies
Bhard sell is rarely resisted by customers
Csoft sell is expensive
[答案]A
H03 Hard sell and soft sell are important business terms and useful strategies for sales staff to know and understandBoth of them can workThe effect depends on the type of customers and the type of products
A hard sell is a kind of more direct and forceful sales tacticsThe sales person just keeps explaining how good the product iswhy people should buy it and even how the prices might increase if the consumer walks off
A soft sell is a different approachThe sales person tries to build trust with consumersHe doesn’t put pressure on them to buy thingsjust recommending a product and letting the consumers make their own decisions
An example of soft sell is to distribute free samples to which customers often respond favorablyBusinesses can use free samples to build rapport and engage customers in products or servicesRecommending products between friends is a little bit like doing soft sellingPeople don＇t really care if someone else buys the productThey are just giving their honest opinions and trying to be helpful
Humor in advertising is also used to attract the consumer＇s attention and get them interested in the products or servicesCustomers often resist hard sales tacticsthus making softselling much more effective for success
1What＇s the topic and main idea of the passage
ASelling StrategySales Staff
BSales StaffWhat Sales Staff Should Know
CSelling StrategyHard Sell and Soft Sell Strategies
[答案]C
2Customers often_________hard sales tacticsthus making softselling more effective for success
Aresist
Boppose
Cobject
[答案]A
3Examples of soft sell mentioned in the passage include_________
Atelling customers how good a product is
Brecommending products among friends
Cputting pressure on customers to buy products
[答案]B
4Making humorous advertisements is one of the approaches companies use to_________
Areduce selling costs
Barouse people＇s interests
Cavoid the shortage of sales staff
[答案]B
5According to the passage_________
Asoft sell is expensive
Bhard sell is rarely resisted by customers
Csoft sell is preferred by business companies
[答案]C
I01 In businesspeople have to deal in person with all kinds of peopleWhen talking to people within your company who don＇t speak your languageyou may have to use Englishthese people maybe colleagues or coworkerswho may work with you in your own departmentin another part of the building or in another branchAnd you may also have to deal with people from outside the organizationclientssuppliersvisitors and members of the publicMoreoverthese people maybe friends or strangerspeople of your own ageor people who are younger or older than you
The relationship you have with a person determines the kind of language you useFor exampleit＇s not appropriate to sayHihow are you’when meeting the Managing Director of a large company or to sayGood morningit＇s a great pleasure to meet you when being introduced to a person you＇ll be working closely within the same team
People usually for man impression of you from the way you speak and be havenot just from the way you do your workPeople in different countries have different ideas of what sounds friendlypolite or sincereand of what sounds rude or unfriendlyGood manners in your culture maybe considered bad manners in anotherSometimes your body languagegestures and expressions may tell people more about you than the words you use
21The topic of the passage is_________
Aselfimage in business situation
Bthe importance of appropriate choice of language
Cdealing with people in business
[答案]C
22The language you use when talking with people in business is decided by_________
Ayour relationship with the particular person
Byourself
Cyour boss
[答案]A
23People usually for man impression of you from_________
Ayour way of doing jobs
Byour language and manners
Cyour facial expressions
[答案]B
24Good manners in your culture maybe considered bad manners in anotherGood manners in this statement mean_________
Ato be have politely
Bto be have lovely
Cto be have aggressively
[答案]A
25The message of the article is that_________
Adealing with people successfully in business is not easy
Bclients with different cultural background is most challenging
Clanguage plays a very important role in setting up business relationship
[答案]A
I02 Information is important because it provides the facts that supply chain managers use to make decisionsWithout informationa manager will not know what consumers wanthow much inventory is in stockand when more products should be produced and shippedIn shortwithout informationa manager can only make decisions blindly
Managers must understand how information is gathered and analyzedThis is where information technology comes into playInformation technology serves as the eyes and ears of management in a supply chaincapturing and delivering the information necessary to make a good decisionFor instancean IT system at a personal computer manufacturer may help a manager analyze the information and recommend an actionThe manager can use the remaining chips firstthen look at demand forecastand determine whether to order more chips
There are four reasons why timely and accurate information has become more important for effective logistics system design and operationsFirstcustomers recognize information about order statusproduct availabilitydelivery scheduleand shipment tracking as necessary elements of total customer serviceThenmanagers realize that information can be used to reduce human resource requirementsWhat＇s moreinformation increases flexibility with regard to howwhenand where resources maybe used to gain strategic advantageAnd finallyenhanced information transfer and exchange capability of using the Internet is changing relationships between buyers and sellers and refining channel relationships
21Why is information important to supply chain managers
ABecause managers need the information to make decisions
BBecause managers need to know what consumers want
CBecause managers want to know the product inventory
[答案]A
22Which is NOT the function of information technology
AInformation technology works to capture necessary information
BInformation technology is used to deliver necessary information
CInformation technology is applied to gather as much information as possible
[答案]C
23What is NOT considered as a necessary element of total customer service
Apro duet price
Border status
Cshipment tracking
[答案]A
24What kind of flexibility does the information increase
AThe flexibility to buy resources
BThe flexibility to use resources to gain strategic advantage
CThe flexibility to ask questions about resources
[答案]B
25What is changing the relationships between buyers and sellers
AThe available products
BThe use of the Internet to exchange information
CThe overall customer service
[答案]B
I03 It takes a lot of time and effort to develop and maintain a marketing campaign that resonates(鸣) with your potential clientsHoweveryou should think more about how to develop a marketing campaignAfter allwe＇re always looking for ways to increase our competitivenessHere are some marketing strategies for you to checkout
Partner(结伴)with alliesMarketing partnerships have many benefits to push a marketing campaignFor starterswhen you stand side by side with someone elseyou can deliver better contentIf you are at the top of your businessmarketing partnerships are cheaper to maintain your success and expose your brand
Embrace usergenerated contentAccording to a survey of 839 millennials (千万富翁) they spend 54hoursaday communicating with their peersabout 30 percent of their total media timeSimilarlyyou can also make this by sharing personal stories and exchanging ideas with your customersThis is a good way of carrying out advertisement
Help customers solve a problemAs perfectly stated on Hub SpotYou＇re in business because you provide solutionsSome of the ways you can help customers solve a problem is bycreating howtocontentoffering exclusives that make their lives easierlistening to them or answering their questionsor creating APPs or tools
Let customers interactNo matter what product or service you＇re offeringyour customers want to interact with your companyor at least other customersAMCfor examplecreated an online tool that allowed you to write down your imaginationsAmerican Express connects smallbusiness owners to each other and helpful resources through its open forum
21This article mainly talks about__________
Asome marketing strategies
Byour potential clients
Ccommunicative skills
[答案]A
22You are suggested in the second paragraph to__________
Afight against your opponent
Bfind allies with someone else
Calways focus on yourself
[答案]B
23To embrace usergenerated content does good at__________
Amaking friends with strangers
Bchoosing capable employees
Ccarrying out advertisement
[答案]C
24Which of the following is NOT away of helping customers solve a problem
ACreating howtocontent
BListening to customers
CHaving dinner with customers
[答案]C
25AMC created an online tools o that__________
Aone can write down what he imagines
Byour dreams and thoughts will come true
Cthey can gather information from customers
[答案]A
N01 No matter how small your business is and what industry you are inyour company has assetsFrom a computer to a processing plantevery single thing your company owns is an asset
Assets can be in different formsSome assets are physicalsuch as computersfiling cabinetsand delivery vansOthers are legally binding promisessuch as accounts receivablethe money owed to your companyStill others seem to exist more on paperfor examplea year’s worth of insurance paid in advanceNo matter what form it takesanything with monetary value that your company owns counts as an asset
Assets appear on your balance sheetreporting the key financial statements at the end of each accounting periodYour assets will be split into different types to make analysis easierThe order in which you list them on the balance sheet typically matches the way they appear in your chart of accounts
Assets do more than just show up on reportsthoughThey are the resources your company uses to produce revenueYour business cannot bring in sales without assetsFor productbased businessesyou can’t produce anything without proper assetsIt’s true for service companies as wellAt leastyou have to have cash to pay your expenses and to help get the word out that your company existsService companies also need basic tools to provide service to customersa hair stylist needs a chairscissorsand styling toolsan accountant needs a computer and a lot of file cabinetsAssets are key factors for any business
1Which of the following is NOT physical asset
AFiling cabinets
BAccounts receivable
CDelivery vans
[答案]B
2According to the passagewhere do the assets appear
AThe balance sheet
BThe income statement
CThe cash flow
[答案]A
3What do you think an accountant is responsible for
AAn accountant is responsible for hair design
BAn accountant is responsible for computer repair
CAn accountant is responsible for bookkeeping
[答案]C
4According to the passagewhich of the following is INCORRECT
AEvery business has assets
BAssets can be in different forms
CEvery business can bring in sales without assets
[答案]C
5What is the passage discussing about
AEvery business has assets
BAssets can be in different forms
CAssets appear on the balance sheet
[答案]A
T01 The biggest mistake a workplace leader can make with office culture is failing to devise one at allHow do you know if your office culture is helpingor hurtingyour employeesand as a result your bottom lineDesigning a thoughtful(周) office culture is so important for a new companyHere are some aspects where a leader should be careful not to make mistakes
A cohesive(谐致) office culture starts at the top and is built with intentionFacebook＇s founder projects a laidback vibe(氛围) That sets the tone for his 200 billion companywhere he visits weekly Q and A sessions from his staffloads up the perksand courts a young team that closely mirrors his target marketpositioning Facebook is especially designed for their wants and needs
Strict dress code or early start time may seem like an easy way to build professionalism (职业化) in your workplacebut is there a good reason for itStrict requirements that work in a law office may erode the work ethic at a hip tech start upMake sure to backup your rules with reasonFor exampleat Culture Studioa Tshirt design and printing companyyou＇d better believe there＇s no place fortiesEmployees are encouraged to dress down in their brand＇s merchandise or their competitors＇
Leadership shouldn＇t abandon culture development thereGood employees tend to be goal oriented overachieversso put your budget on that with teambuilding activitiescontestsand incentives for the bestThink critically about the ideal employees for your teamwhat makes the tickand how you can support themwithin and outside of their role in the company＇s goals
Setting the tone for your workplace starts with each hire and at every level in the companyAt digital marketing firm Mabblyevery hiring decision is made with the
company＇s vision in mind：a creative and young team of approachable(伸手)guides that help clients to understand the seemingly mysterious world of PR(public relations) in this internet age
21What is the main topic of this article
AHow to write business emails and memos
BHow to design a thoughtful office culture
CHow to set rules for employees to follow
[答案]B
22The example of Facebook is to show___________
Aone should built a cohesive office culture on purpose
Bhow you can use Q and A sessions from your staff
Coffice culture must reflect your own wants and needs
[答案]C
23It is suggested that one should___________in the third paragraph
Aset the tone for one＇s company
Bdrop strict dress code or early start time
Cbackup office rules with reason
[答案]B
24What doesput your budget on thatmeans in the fourth paragraph
ATo withdraw the money
BTo pay more attention to it
CTo invest money and efforts
[答案]A
25Mabbly is targeted in___________
Ahelping clients to understand the PR world
Battracting as many investments as possible
Cmaking a link between selling and buying
[答案]C
T02 These are the latest manifestations of a worrying obsession with ecommerce and the Internet in Asia＇s largest economiesIn MarchBeijing announced its newInternet Plusplan to expand Internet connectivityPremier Liwhen describing itbrought up the mobile Internetcloud computingbig dataintelligent manufacturingand the Internet of Thingsin a manner similar to business leaders in AmericaNor is this digital obsession restricted to ChinaIndian Prime Minister Narendra Modi＇s meeting with Mark Zuckerberg at Facebook＇s headquarters received as muchif not moremedia attention as his address on sustainable development to the United Nations days earlier
The claim that the Internet will fundamentally transform development is unproven(未证实)and untestedWhat is clear is that the Internet makes consumption easierfaster and more expansive than ever beforeAnalysts have thus looked toecommerce and China＇s Internet giants to helpsaveChina＇s economic model from slowing down
By extensionChina and India must havedreamsthat are bigger than the InternetThey need to take the lead in finding a new model of development for the 21Century that intelligently make use of science and technologybut without being
seduced by musings about ecommerce that mask deep structural flaws of current economic modelsResolving those pressing issues should be the realinnovationthat lies at the heart of any development program
21Jack Ma hopes eWTO can help___________________
Acooperation between companies
Bsuccess of small business online
Cpeople look for friends and lovers
[答案]B
22Digital obsession in the second paragraph refers to___________________
Aproblems caused by Internet
Btrades between China and America
Cpassion on Internet business
[答案]C
23Which is NOT true according to the third paragraph
AIt is not clear that how the Internet will deeply influence development
BThe Internet makes people harder to sell products and buy goods
CEcommerce is likely to contribute to China＇s economic development
[答案]B
24China and India need to___________________
Afind a new model by using science and technology
Bfind a solution to take place of online business
Cfind a cure to deal with diseases in the 21Century
[答案]A
25What is the author＇s attitude to China＇s development of online business
ANegative
BPositive
CNeutral
[答案]C
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第三题 阅读理解选择题
说明：资料整理2023年2月适2023年2月底3月初期末机考考试
B01 Being an effective manager means knowing when to use the right management styleSome stylesfor instanceare more peopleorientedwhile others tend to focus on a project or productThe management style you select will depend on your people skills and knowledgeavailable resources(like time and money)desired resultsandof coursethe task before youThe common management styles can be summarized into three categoriesThe participatory style is the first of its kindHereit is critical to give each employee an entire task to completeIf that＇s not possiblemake sure the individual knows and understands his or her part as it relates to the projector taskWhen people in your team know where they fit in the big picturethey＇re more likely to be motivated to complete the task
Following thatwe have the directing styleSometimes a situation will call for a direct style of managementPerhaps a tight deadline loomsor the project involves numerous employees and requires a topdown management approachHerea manager answers five questions for the employeesWhatWhereHowWhyand WhenLet employees know what they need to dohow they＇re going to do itand when the questions must be finishedThe last one is the teamwork styleIf you want to speedup a project and choose the best process for completing that projectmanaging by teamwork is the way to goWhen you motivate people to pool their knowledgethe results may exceed your expectationsOftenteams can tackle problems more quickly than what you can accomplish on your ownThe giveandtake can create a process that you can repeat in other projects
1Being an effective manager lies in knowing the right_________
Aknowledge
Bskills
Cmanagement style
[答案]C
2Which of the following is NOT mentioned as a focus of different management styles
APeople
BCustomers
CProject
[答案]B
3Which of the following can’t be inferred from the passage
AThe management style is likely to change because the manager has been replaced
BThe management style is likely to change because the desired results have changed
CThe management style is likely to change because the available resources have changed
[答案]A
4When people in your team know where they fit in the big picturethey are more likely to be_________to complete the task
Afrustrated
Breluctant
Cinspired
[答案]C
5If you want to speed up a project and choose the best process for completing that projectyou can resort to_________
Ateam work
Btopdown management
Ctight deadline
[答案]A
H01 Hard sell and soft sell are important business terms and useful strategies for sales staff to know and understandBoth of them can workThe effect depends on the type of customers and the type of products
A hard sell is a kind of more direct and forceful sales tacticsThe salesperson just keeps explaining how good the product iswhy people should buy it and even how the prices might in er ease if the consumer walks off
A soft sell is a different approachThe salesperson tries to build trust with consumersHe doesn＇t put pressure on them to buy thingsjust recommending a product and letting the consumers make their own decisions
An example of soft sell is to distribute free samples to which customers often respond favorablyBusinesses can use free samples to build rapport and engage customers in products or servicesRecommending products between friends is a little bit like doing soft sellingPeople don＇t really care if someone else buys the productThey are just giving their honest opinions and trying to be helpful
Humor in advertising is also used to attraet the consumer＇s attention and get them interested in the products or servicesCustomers often resist hard sales tacticsthus making softselling much more effective for success
21Customers often_________hard sales tacticsthus making softselling more effective for success
Aresist
Boppose
Cobject
[答案]A
22Examples of soft sell mentioned in the passage include_________
Acollecting free samples from customer
Brecommending products among friends
Ctelling customers that the products are good
[答案]B
23Making humorous advertisements is one of the approaches companies use to_________
Areduce selling costs
Battract people＇s interests
Cavoid the shortage of sales staff
[答案]B
24According to the passage the author indicates that_________
Asoft sell is preferred by business companies
Bhard sell is rarely resisted by customers
Csoft sell is expensive
[答案]A
25What＇s the topic and main idea of the passage_________
ASelling StrategySales Staff
BSales StaffWhat Sales Staff Should Know
CSelling Strategy Hard Sell and Soft Sell Strategies
[答案]C
H02 Hard sell and soft sell are important business terms and useful strategies for sales staff to know and understandBoth of them can workThe effect depends on the type of customers and the type of products
A hard sell is a kind of more direct and forceful sales tacticsThe salesperson just keeps explaining how good the product iswhy people should buy it and even how the prices might increase if the consumer walks off
A soft sell is a different approachThe salesperson tries to build trust with consumersHe doesn＇t put pressure on them to buy thingsjust recommending a pro duet and letting the consumers make their own decisions
An example of soft sell is to distribute free samples to which customers often respond favorablyBusinesses can use free samples to build rapport and engage customers in products or servicesRecommending products between friends is a little bit like doing soft sellingPeople don＇t really care if someone else buys the productThey are just giving their honest opinions and trying to be helpful
Humor in advertising is also used to attract the consumer＇s attention and get them interested in the products or servicesCustomers often resist hard sales tacticsthus making softselling much more effective for success
21What＇s the topic and main idea of the passage
ASelling StrategySales Staff
BSales StaffWhat Sales Staff Should Know
CSelling StrategyHard Sell and Soft Sell Strategies
[答案]C
22Customers often___________hard sales tacticsthus making softselling more effective for success
Aresist
Boppose
Cobject
[答案]A
23Examples of soft sell mentioned in the passage include___________
Adistributing free samples to customer
Brecommending products among friends
Call the above
[答案]C
24Making humorous advertisements is one of the approaches companies use to___________
Areduce selling costs
Battract people＇s interests
Cavoid the shortage of sales staff
[答案]B
25According to the passage the author indicates that___________
Asoft sell is preferred by business companies
Bhard sell is rarely resisted by customers
Csoft sell is expensive
[答案]A
H03 Hard sell and soft sell are important business terms and useful strategies for sales staff to know and understandBoth of them can workThe effect depends on the type of customers and the type of products
A hard sell is a kind of more direct and forceful sales tacticsThe sales person just keeps explaining how good the product iswhy people should buy it and even how the prices might increase if the consumer walks off
A soft sell is a different approachThe sales person tries to build trust with consumersHe doesn’t put pressure on them to buy thingsjust recommending a product and letting the consumers make their own decisions
An example of soft sell is to distribute free samples to which customers often respond favorablyBusinesses can use free samples to build rapport and engage customers in products or servicesRecommending products between friends is a little bit like doing soft sellingPeople don＇t really care if someone else buys the productThey are just giving their honest opinions and trying to be helpful
Humor in advertising is also used to attract the consumer＇s attention and get them interested in the products or servicesCustomers often resist hard sales tacticsthus making softselling much more effective for success
1What＇s the topic and main idea of the passage
ASelling StrategySales Staff
BSales StaffWhat Sales Staff Should Know
CSelling StrategyHard Sell and Soft Sell Strategies
[答案]C
2Customers often_________hard sales tacticsthus making softselling more effective for success
Aresist
Boppose
Cobject
[答案]A
3Examples of soft sell mentioned in the passage include_________
Atelling customers how good a product is
Brecommending products among friends
Cputting pressure on customers to buy products
[答案]B
4Making humorous advertisements is one of the approaches companies use to_________
Areduce selling costs
Barouse people＇s interests
Cavoid the shortage of sales staff
[答案]B
5According to the passage_________
Asoft sell is expensive
Bhard sell is rarely resisted by customers
Csoft sell is preferred by business companies
[答案]C
I01 In businesspeople have to deal in person with all kinds of peopleWhen talking to people within your company who don＇t speak your languageyou may have to use Englishthese people maybe colleagues or coworkerswho may work with you in your own departmentin another part of the building or in another branchAnd you may also have to deal with people from outside the organizationclientssuppliersvisitors and members of the publicMoreoverthese people maybe friends or strangerspeople of your own ageor people who are younger or older than you
The relationship you have with a person determines the kind of language you useFor exampleit＇s not appropriate to sayHihow are you’when meeting the Managing Director of a large company or to sayGood morningit＇s a great pleasure to meet you when being introduced to a person you＇ll be working closely within the same team
People usually for man impression of you from the way you speak and be havenot just from the way you do your workPeople in different countries have different ideas of what sounds friendlypolite or sincereand of what sounds rude or unfriendlyGood manners in your culture maybe considered bad manners in anotherSometimes your body languagegestures and expressions may tell people more about you than the words you use
21The topic of the passage is_________
Aselfimage in business situation
Bthe importance of appropriate choice of language
Cdealing with people in business
[答案]C
22The language you use when talking with people in business is decided by_________
Ayour relationship with the particular person
Byourself
Cyour boss
[答案]A
23People usually for man impression of you from_________
Ayour way of doing jobs
Byour language and manners
Cyour facial expressions
[答案]B
24Good manners in your culture maybe considered bad manners in anotherGood manners in this statement mean_________
Ato be have politely
Bto be have lovely
Cto be have aggressively
[答案]A
25The message of the article is that_________
Adealing with people successfully in business is not easy
Bclients with different cultural background is most challenging
Clanguage plays a very important role in setting up business relationship
[答案]A
I02 Information is important because it provides the facts that supply chain managers use to make decisionsWithout informationa manager will not know what consumers wanthow much inventory is in stockand when more products should be produced and shippedIn shortwithout informationa manager can only make decisions blindly
Managers must understand how information is gathered and analyzedThis is where information technology comes into playInformation technology serves as the eyes and ears of management in a supply chaincapturing and delivering the information necessary to make a good decisionFor instancean IT system at a personal computer manufacturer may help a manager analyze the information and recommend an actionThe manager can use the remaining chips firstthen look at demand forecastand determine whether to order more chips
There are four reasons why timely and accurate information has become more important for effective logistics system design and operationsFirstcustomers recognize information about order statusproduct availabilitydelivery scheduleand shipment tracking as necessary elements of total customer serviceThenmanagers realize that information can be used to reduce human resource requirementsWhat＇s moreinformation increases flexibility with regard to howwhenand where resources maybe used to gain strategic advantageAnd finallyenhanced information transfer and exchange capability of using the Internet is changing relationships between buyers and sellers and refining channel relationships
21Why is information important to supply chain managers
ABecause managers need the information to make decisions
BBecause managers need to know what consumers want
CBecause managers want to know the product inventory
[答案]A
22Which is NOT the function of information technology
AInformation technology works to capture necessary information
BInformation technology is used to deliver necessary information
CInformation technology is applied to gather as much information as possible
[答案]C
23What is NOT considered as a necessary element of total customer service
Apro duet price
Border status
Cshipment tracking
[答案]A
24What kind of flexibility does the information increase
AThe flexibility to buy resources
BThe flexibility to use resources to gain strategic advantage
CThe flexibility to ask questions about resources
[答案]B
25What is changing the relationships between buyers and sellers
AThe available products
BThe use of the Internet to exchange information
CThe overall customer service
[答案]B
I03 It takes a lot of time and effort to develop and maintain a marketing campaign that resonates(鸣) with your potential clientsHoweveryou should think more about how to develop a marketing campaignAfter allwe＇re always looking for ways to increase our competitivenessHere are some marketing strategies for you to checkout
Partner(结伴)with alliesMarketing partnerships have many benefits to push a marketing campaignFor starterswhen you stand side by side with someone elseyou can deliver better contentIf you are at the top of your businessmarketing partnerships are cheaper to maintain your success and expose your brand
Embrace usergenerated contentAccording to a survey of 839 millennials (千万富翁) they spend 54hoursaday communicating with their peersabout 30 percent of their total media timeSimilarlyyou can also make this by sharing personal stories and exchanging ideas with your customersThis is a good way of carrying out advertisement
Help customers solve a problemAs perfectly stated on Hub SpotYou＇re in business because you provide solutionsSome of the ways you can help customers solve a problem is bycreating howtocontentoffering exclusives that make their lives easierlistening to them or answering their questionsor creating APPs or tools
Let customers interactNo matter what product or service you＇re offeringyour customers want to interact with your companyor at least other customersAMCfor examplecreated an online tool that allowed you to write down your imaginationsAmerican Express connects smallbusiness owners to each other and helpful resources through its open forum
21This article mainly talks about__________
Asome marketing strategies
Byour potential clients
Ccommunicative skills
[答案]A
22You are suggested in the second paragraph to__________
Afight against your opponent
Bfind allies with someone else
Calways focus on yourself
[答案]B
23To embrace usergenerated content does good at__________
Amaking friends with strangers
Bchoosing capable employees
Ccarrying out advertisement
[答案]C
24Which of the following is NOT away of helping customers solve a problem
ACreating howtocontent
BListening to customers
CHaving dinner with customers
[答案]C
25AMC created an online tools o that__________
Aone can write down what he imagines
Byour dreams and thoughts will come true
Cthey can gather information from customers
[答案]A
N01 No matter how small your business is and what industry you are inyour company has assetsFrom a computer to a processing plantevery single thing your company owns is an asset
Assets can be in different formsSome assets are physicalsuch as computersfiling cabinetsand delivery vansOthers are legally binding promisessuch as accounts receivablethe money owed to your companyStill others seem to exist more on paperfor examplea year’s worth of insurance paid in advanceNo matter what form it takesanything with monetary value that your company owns counts as an asset
Assets appear on your balance sheetreporting the key financial statements at the end of each accounting periodYour assets will be split into different types to make analysis easierThe order in which you list them on the balance sheet typically matches the way they appear in your chart of accounts
Assets do more than just show up on reportsthoughThey are the resources your company uses to produce revenueYour business cannot bring in sales without assetsFor productbased businessesyou can’t produce anything without proper assetsIt’s true for service companies as wellAt leastyou have to have cash to pay your expenses and to help get the word out that your company existsService companies also need basic tools to provide service to customersa hair stylist needs a chairscissorsand styling toolsan accountant needs a computer and a lot of file cabinetsAssets are key factors for any business
1Which of the following is NOT physical asset
AFiling cabinets
BAccounts receivable
CDelivery vans
[答案]B
2According to the passagewhere do the assets appear
AThe balance sheet
BThe income statement
CThe cash flow
[答案]A
3What do you think an accountant is responsible for
AAn accountant is responsible for hair design
BAn accountant is responsible for computer repair
CAn accountant is responsible for bookkeeping
[答案]C
4According to the passagewhich of the following is INCORRECT
AEvery business has assets
BAssets can be in different forms
CEvery business can bring in sales without assets
[答案]C
5What is the passage discussing about
AEvery business has assets
BAssets can be in different forms
CAssets appear on the balance sheet
[答案]A
T01 The biggest mistake a workplace leader can make with office culture is failing to devise one at allHow do you know if your office culture is helpingor hurtingyour employeesand as a result your bottom lineDesigning a thoughtful(周) office culture is so important for a new companyHere are some aspects where a leader should be careful not to make mistakes
A cohesive(谐致) office culture starts at the top and is built with intentionFacebook＇s founder projects a laidback vibe(氛围) That sets the tone for his 200 billion companywhere he visits weekly Q and A sessions from his staffloads up the perksand courts a young team that closely mirrors his target marketpositioning Facebook is especially designed for their wants and needs
Strict dress code or early start time may seem like an easy way to build professionalism (职业化) in your workplacebut is there a good reason for itStrict requirements that work in a law office may erode the work ethic at a hip tech start upMake sure to backup your rules with reasonFor exampleat Culture Studioa Tshirt design and printing companyyou＇d better believe there＇s no place fortiesEmployees are encouraged to dress down in their brand＇s merchandise or their competitors＇
Leadership shouldn＇t abandon culture development thereGood employees tend to be goal oriented overachieversso put your budget on that with teambuilding activitiescontestsand incentives for the bestThink critically about the ideal employees for your teamwhat makes the tickand how you can support themwithin and outside of their role in the company＇s goals
Setting the tone for your workplace starts with each hire and at every level in the companyAt digital marketing firm Mabblyevery hiring decision is made with the
company＇s vision in mind：a creative and young team of approachable(伸手)guides that help clients to understand the seemingly mysterious world of PR(public relations) in this internet age
21What is the main topic of this article
AHow to write business emails and memos
BHow to design a thoughtful office culture
CHow to set rules for employees to follow
[答案]B
22The example of Facebook is to show___________
Aone should built a cohesive office culture on purpose
Bhow you can use Q and A sessions from your staff
Coffice culture must reflect your own wants and needs
[答案]C
23It is suggested that one should___________in the third paragraph
Aset the tone for one＇s company
Bdrop strict dress code or early start time
Cbackup office rules with reason
[答案]B
24What doesput your budget on thatmeans in the fourth paragraph
ATo withdraw the money
BTo pay more attention to it
CTo invest money and efforts
[答案]A
25Mabbly is targeted in___________
Ahelping clients to understand the PR world
Battracting as many investments as possible
Cmaking a link between selling and buying
[答案]C
T02 These are the latest manifestations of a worrying obsession with ecommerce and the Internet in Asia＇s largest economiesIn MarchBeijing announced its newInternet Plusplan to expand Internet connectivityPremier Liwhen describing itbrought up the mobile Internetcloud computingbig dataintelligent manufacturingand the Internet of Thingsin a manner similar to business leaders in AmericaNor is this digital obsession restricted to ChinaIndian Prime Minister Narendra Modi＇s meeting with Mark Zuckerberg at Facebook＇s headquarters received as muchif not moremedia attention as his address on sustainable development to the United Nations days earlier
The claim that the Internet will fundamentally transform development is unproven(未证实)and untestedWhat is clear is that the Internet makes consumption easierfaster and more expansive than ever beforeAnalysts have thus looked toecommerce and China＇s Internet giants to helpsaveChina＇s economic model from slowing down
By extensionChina and India must havedreamsthat are bigger than the InternetThey need to take the lead in finding a new model of development for the 21Century that intelligently make use of science and technologybut without being
seduced by musings about ecommerce that mask deep structural flaws of current economic modelsResolving those pressing issues should be the realinnovationthat lies at the heart of any development program
21Jack Ma hopes eWTO can help___________________
Acooperation between companies
Bsuccess of small business online
Cpeople look for friends and lovers
[答案]B
22Digital obsession in the second paragraph refers to___________________
Aproblems caused by Internet
Btrades between China and America
Cpassion on Internet business
[答案]C
23Which is NOT true according to the third paragraph
AIt is not clear that how the Internet will deeply influence development
BThe Internet makes people harder to sell products and buy goods
CEcommerce is likely to contribute to China＇s economic development
[答案]B
24China and India need to___________________
Afind a new model by using science and technology
Bfind a solution to take place of online business
Cfind a cure to deal with diseases in the 21Century
[答案]A
25What is the author＇s attitude to China＇s development of online business
ANegative
BPositive
CNeutral
[答案]C
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