1. Key point: useful terms and definitions of business plan Difficult points: the tips of every sections
2. Requirement By the end of this lesson, you should be able to have a good command of
□the tips of every sections
□commonly-used sentences in writing business plan
By the end of this lesson, you should be able to
□write executive summary
□know introductory elements of a business plan
□know business description of a business plan
□know what the business personality is
3. Creating an Effective Business Plan (I)· Abstract: This article (including the following two texts) tells how to prepare a business plan. Usually a business plan consists of the following structures: Introductory Elements, Business Description,The Market, Development & Production, Sales & Marketing, Management,, Financials.
Key words: business plan; introduction elements; business description; market; development; production; sales; marketing; management; financial
4. New Wordsdistill
v.
烝溜;滴下
verbatim
a.
逐字的;照字面的;逐字地
cull
v.
采;摘;捡
concise
a.
简洁的;简明的
incomprehensible
a.
不能理解的;费解的
pertinent
a.
相关的;切题的;中肯的
conjecture
n.; v.
推测;猜想
perceive
v.
感觉;意识到;理解到
pamper
v.
放纵;使过量
rationale
n.
基本原理
warranty
n.
正当理由;授权;担保;保证
implement
n.; v.
工具;手段
profitability
n.
收益性;收益率
5. Skill TrainingThe Aim and Structure of a Business Plan
一般来说,商业计划书的格式都是类似的,但是具体到每一份计划需要强调和突出的重点有所不同。怎样设计一份商业计划依赖于预想的投资类型和计划所应该包含的内容。例如,一个为公司创建所作的商业计划就有别于一个为了占领新市场的计划;而一份用于在国内融资的商业计划书也应该有别于一份以吸引外资为目的的商业计划书。
13. The Commonly-used Sentences in Writing Business Plan (I) 1. [My Company] was formed as a [proprie-torship, partnership, corporation] in [Month, Year] in [City, State], by [John Doe] in response to the following market conditions:
2.Several other prospective [customers/clients] have expressed serious interest in doing business within six months.
3.[I/We] have several customers who are willing to place large [orders, contracts] within the next three months.
14. 4. The basic components of this plan are:...
5. [I/we] need investment from private indivi-duals and/or companies.
6. A total of $XXX is being raised which will be used to finance working capital, plant and equipment.
7. The company will be incorporated and common stock issued to investors.
8. The company will be run as a [proprie-torship, partnership, corporation].
15. 9.Sales growth from zero to $1,000,000 in five years.
10.Mr. Doe was the founder and Chief Executive Officer of the original operating company known as Random Excess, Inc.
11.Ms. Seaugh graduated from the University of Denver in 1974 with a bachelor’s degree in Education.
12.Richard Roe, CPA, Chief Financial Officer - Responsible for financial operations, accounts payable, accounts receivable, interaction with auditors, investor relations. Salary - $40,000
16. 13. In [Month, Year] [I/we] formed a [Pro-duct/Service] company that manufactured com-plex widgets. This company was located in [City, State]. [I/we] formed this company as a [proprietorship, partnership, corporation].
14. The main goal of this company was to [explain].
15. Financing was arranged through [home equity loans, savings, venture capital, friends and family, etc.] [Explain terms, rates and ability to repay.]
17. 16. This venture was very successful in generating and increasing sales, as well as effective in achieving profitability. This was due to the following reasons:...
17. [My Company] was recently conceived and is still in the beginning stages. To this point the following has been accomplished:...
18. We have a [copyright, service mark, trademark], or [exclusive agency, marketing rights] for this [product/service].
18. 19. This agency will last until XXX at which time it may be extended for XX years or terminated.
20. Even though at this time our expertise is unique in the market-place, we expect advances to be made and competitors to arise and offer similar services.
19. Reading MaterialsWhat Is Your Business Personality?
Abstract: In business, image and first impressions are the first elements on which people are judged. This article introduces some personalities and the traits, which should be developed and honed if you plan on succeeding in business.
Key words: personality; negotiator; leader; team player 返 回