国开电大本科《商务英语4》机考真题(第二套)试题及答案


    国开电科商务英语4机考真题(第二套)试题答案
    说明:2023年9月整理资料前5题相整套相
    第题交际语(单选题)
    15题选择正确语句完成列话
    1 —__________
    — Yes I think so
    AWill you fly business class
    BWhen do you plan to leave
    CWhere shall I make hotel reservation
    [答案]A
    2 —I’ll be away on a business trip Would you mind signing for my express delivery
    —__________
    AI have no time
    BYes I do
    CI’d be happy to
    [答案]C
    3 — How is the weather in autumn
    —__________
    AI like sunny days
    BIt is always sunny
    CI hate it
    [答案]B
    4 —Thanks for inviting me John but I’ve already made other plans
    —__________Maybe another time
    AI hope you enjoy it
    BThat’s good
    COh I’m sorry to hear that
    [答案]C
    5 —I’m really fed up with Larry
    —__________
    AHey what’s up
    BReally
    CI’m sorry to hear that
    [答案]A
    第二题词汇结构(单选题)
    115题阅读面句子ABC三选项中选出填入空白处正确选项
    1 Even though he’s__________out of college and still a bit green he is a great coworker
    Aflesh


    Bfresh
    Cflash
    [答案]B
    2 I really__________the effort you have made for the project
    Athank
    Bgrateful
    Cappreciate
    [答案]C
    3 They exchanged tales of__________or disappointing news of popular items sold out minutes after the spree began at midnight
    Abargains
    Bdeals
    Cgoods
    [答案]A
    4 It will__________about eight percent more than initially projected
    Aspend
    Bpay
    Ccost
    [答案]C
    5 The instruction describes completely the__________and its safety basis
    Afaculty
    Bfacilitate
    Cfacility
    [答案]C
    6 Many of the banks and travel services in the western countries provide convenience for the travelers by issuing traveller’s__________
    Achecks
    Bcash
    Ccredit cards
    [答案]A
    7 We didn’t understand how difficult it was to__________such a breakfast
    Adistrict
    Bdistribute
    Cdistract
    [答案]B
    8 The proprietor owns all of the property of the business and is responsible__________everything
    Ato
    Bfor
    Cat
    [答案]B
    9 That might be acceptable__________you handle the insurance fees
    Aif
    Bwhether
    Ceven if
    [答案]A


    10 Henry is often seen__________English aloud every morning in the classroom
    Ato read
    Breads
    Cbeing read
    [答案]A
    11 Looking your customers in the eye shows that we are listening to them and hearing__________they are saying
    Awhy
    Bhow
    Cwhat
    [答案]C
    12 Customers won’t find store clerks sitting around__________
    Awatching TV or playing cards
    Bto watch TV or play cards
    Cwatching TV or to play cards
    [答案]A
    13 You can show respect to your teammates__________everyone fairly and equally
    Ato treat
    Btreated
    Cby treating
    [答案]C
    14 We can’t manage that__________you pay for the installation
    Aif
    Bwhen
    Cunless
    [答案]C
    15 John worked in a American company So__________I
    Ado
    Bdid
    Cdoing
    [答案]B
    第三题阅读理解(选择题)(题4分20分)
    1题阅读列短文ABC三选项中选出正确答案
    1Advertisement can be thought of as the means of making known in order to buy or sell goods or services Advertisement aims to increase people’s awareness and arouse interest It tries to inform and to persuade The media are all used to spread the message The press offers a fairly cheap method and magazines are used to reach special sections of the market The cinema and commercial radio are useful for local market Television although more expensive can be very effective Public notices are fairly cheap and more permanent in their power of attraction Other ways of increasing consumer interest are through exhibitions and trade fairs as well as direct mail advertisement



    There can be no doubt that the growth in advertisement is one of the most striking features of the western world in this century Many businesses such as those handling frozen foods liquor tobacco and medicines have been built up largely by advertisement

    We might ask whether the cost of advertisement is paid for by the producer or by the customer Since advertisement forms part of the cost of production which has to be covered by the selling price it is clear that it is the customer who pays for advertisement However if large scale advertisement leads to increased demand production costs are reduced and the customer pays less

    It is difficult to measure exactly the influence of advertisement on sales When the market is growing advertisement helps to increase demand When the market is shrinking advertisement may prevent a bigger fall in sales than would occur without its support What is clear is that businesses would not pay large sums for advertisement if they were not convinced of its value to them
    特提醒:题5题需拉动答题框右边滚动条5试题显示出做答
    [单选题]◆Advertisement is often used to__________
    Adeceive customers
    Bincrease production
    Cpush the sale
    [答案]C
    [单选题]◆The word media(in the first paragraph) includes__________
    Athe press magazine
    Btelevision radio
    Call of the above
    [答案]C
    [单选题]◆Advertisement is mainly paid for by__________
    Athe customer
    Bthe producer
    Cincreased sales
    [答案]A
    [单选题]◆Advertisement can increase demand__________
    Ain a shrinking market
    Bin any circumstances
    Cin a growing market
    [答案]C
    [单选题]◆From the last sentence of this passage we conclude that _________
    Abusinesses usually do not pay much for advertisement
    Bbusinessmen know well that advertisement could bring them more profits
    Cadvertisement could hardly convince people of the value of the goods
    [答案]B
    第四题阅读理解(判断题)
    1题请根短文容判断出语句否正确正确写T错误写F


    1If you want to become a franchisee the tips below can help you to find the perfect opportunity

    Be focused on your preference On the stage of decisionmaking the bottom line is Don’t rule out a business without learning or seeing what the daytoday will look like For instance think about a mom returning to the work force who knows she wants to interact with children on a daily basis Among the hundreds of options there she needs to decide if she would like to be hands on as a teacher or if she would rather manage a facility that tutors children in math Deciding between the two is easy if she considers which daytoday position she would prefer and how that will impact her other goals

    Be proactive with your research After you’ve determined what role you want in a franchise it’s important to start researching different options Physically visit many different franchise locations and browse the web and then determine what will be a fit in your community

    Make sure the franchiser has experience Before signing on to a franchise it is essential to ask the franchiser about the executive team and its past industry experience Find out if the company leaders have had significant experience at another franchise and are now applying that knowledge successfully

    Read the franchise disclosure document carefully The first thing to look at is how much a franchise would cost to purchase Make sure you have a financial adviser who can look at that item with you and see the type of profit a franchisee can make on average It’s also important to take a look at the posttermination clause in the agreement to make sure that when you want to leave the business you know the terms well and your interests are properly protected
    特提醒:题5题需拉动答题框右边滚动条5试题显示出做答
    [判断题]◆Decide on a business with learning or seeing what the daytoday will look like
    [答案]T
    [判断题]◆Before you’ve determined what role you want in a franchise it’s time to start the business
    [答案]F
    [判断题]◆Before signing on to a franchise the essential job is to ask the franchiser about the executive team and its past industry experience
    [答案]T
    [判断题]◆ The first thing to look at is how long a franchise would take to purchase
    [答案]F
    [判断题]◆To make sure that when you want to leave the business you have made enough money and you are satisfied with that
    [答案]F


    第五题写作题(问答题)
    According to the following information please write an invitation letter to your business partners and invite them to your city
    1Your name and position Catherine Lee Manager of Beijing Friendship Co Ltd
    2Your business partners Ms Mary Smith
    3Time of visit the first Monday next month
    4Purpose of visit negotiation on business
    5Expenses to be borne by your business partners
    标准答案

    Jun272021
    Dear MsMary Smith
    On behalf of Beijing Friendship CoLtdI would like to invite you to visitus the first Monday next month for the purpose of negotiation on business in the near future

    We both understand that your company will be responsible for all the expenses for your visit to and within beijingAlthough we expect your visit and wish fruitful outcomes between us Beijing Friendship CoLtd is not responsible for any financial aspects of your trip to and within beijing

    I look forward to welcoming you both in beijing and pray that you have a wonderful trip

    Yours sincerely
    Catherine Lee



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