电子商务英语7
- 1. Key point: useful terms and definitions of e-commerce Difficult points: writing skill s of a letters of acceptance
- 2. Requirement By the end of this lesson, you should be able to have a good command of □ e-commerce terms given in the lesson □ writing skill s of letters of acceptance □ useful sentences for letters of acceptance By the end of this lesson, you should be able to □ know the art of advertisement □ prescribe the attacks of the viruses
- 3. The Art of Advertising Your Business Abstract: According to top advertising consultant John Law, businesses can plan to get maximum benefit from their advertising by following some simple rules 'of thumb. The article sets out Law's Principles in nine easy steps. Key words: art of advertisement; Law's Principles; nine easy steps
- 4. New Wordsadvertisement n. 广告 advertise v. 做广告 fierce a 残酷的 the Wild West n; 西大荒,指美国开拓时期的西部rules of thumb n. 按实际经验估计的方法 turnover n. 营业额；证券交易额；流通 merchandise n.; v. 商品；推销 in relation to 按照 look at v. 考虑 Insertion n. 插入 catch line n. （广告中）醒目的语句
- 5. Sentence Explanations In other words, the advertising budget should be matched and spent in a retail business in proportion to the business being achieved, and at the time it is being generated. 换句话说，零售商的广告预算费用应该与正在实现的营业额成比例，应该在正在产生营业额的时候支付出去。in proportion to 与…成比例。
- 6. Skill Training Business Letter Writing (V) Letters of Acceptance China National Import & Export Corp Shanghai Branch Shanghai, China 30 November 2003 Abdulla Samih Co., 659 Saleem Road Karachi Pakistan Dear Sir,
- 7. Re: Forever Brand Bicycles We have to hand your letter of 25 November 2003, the contents of which have been noted. We have taken your proposal into serious consideration and decided to entertain the business at the best price in order to cement our good relations. This of course is an exceptional treatment. We are quoting the best price as following :
- 8. Forever Brand Bicycles: 20" Men's Style at US$ 25 per set 20" Women's Style at US$ 26.5 per set 26" Men's Style at US$ 26.5 per set 26" Women's Style at US$ 27 per set Our S/C NO. MTB 238-01 is end closed. The duplicate is to be returned, duly signed. Yours faithfully, (signed)
- 9. Useful Sentences 1.The price is already very reasonable, but, in order to encourage business between us, we are prepared to allow you a discount of 2%. 2.Although your price is below our level, we accept this order as an exception, with a view to initiating business with you.
- 10. 3.We will accept the price reduction on Radios as an introductory line. 4.In compliance with your request, we exceptionally accept delivery against D/P at sight, but this should not be regarded as a precedent. 5.Taking into consideration of our friendly business relations, we would exceptionally comply with your request by reducing our price to US ＄5 per piece CIF San Francisco. However, this should not be taken as a precedent in future.
- 11. Reading Materials (A)Culture Important in Advertising Abstract: The increase in global trade means that international companies cannot afford to make costly advertising mistakes if they want to be competitive. Understanding the language and culture of target markets in foreign countries is one of the keys to successful international marketing. Key words: advertising; language and culture of target markets; keys in international marketing
- 12. Reading Materials (B) Microsoft after Virus Writers Abstract: Microsoft will pay $ 250,000 each for information that helps find and convict 2 (hose responsible for the Blaster worm and, the SoBig virus, released earlier this year. The programs attacked computers that ran Microsoft's Windows operating system, disrupting companies and home users. Key words: Microsoft; the Blaster worm; the SoBig virus; cash rewards 返 回
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