电子商务英语3
- 1. Key point: useful sentences for establishing business relationship Difficult points: Letter writing on establishing business relationship
- 2. Requirement By the end of this lesson, you should be able to have a good command of □ e-commerce terms given in the lesson □ useful sentences in letters of establishing business relationship
- 3. A Crime Wave Festers in Cyberspace Abstract: Cybercrime, long a painful side effect of the innovations of Internet technology, is reaching new dimensions. Spurred by a tightening economy, the increasing riches flowing through cyberspace and the relative ease of such crimes,
- 4. technically skilled thieves and rank-and-file employees are stealing mil-lions if not billions of dollars a year from businesses around the world, according to consultants who track cybercrime. Key words: cybercrime; Internet technology; technically skilled thieves
- 5. New Words cyber- 前缀 有计算机或因特网的含义 cyberspace n. 电脑空间;网络空间 cybercrime n. 网络犯罪 cyberattack n. 网络攻击 spur v. 刺激；鼓舞；鞭策 the rank-and-file n. 普通老百姓;普通成员 pilfer n. 小偷小摸 exponentially ad. 按指数地(增长) figure out v. 想出;弄清
- 6. FBI n. (美国)联邦调查局 practitioner n. 开业者;实践者 fraud n. 欺骗;诡计;假货;骗子 anonymous a 匿名的 brokerage house n. 经纪行 break into v. 强行进入;闯入 disclosure n. 揭发;透露;被公开的秘密 victim n. 受害者;牺牲者 shareholder n. 股东 scrutiny n. 仔细检查;监视
- 7. Sentence Explanations Spurred by a tightening economy, the increasing riches flowing through cyberspace and the relative ease of such crimes, technically skilled thieves and rank-and-file employees are stealing mil-lions if not billions of dollars a year from businesses around the world, according to consultants who track cybercrime.
- 8. 据追踪网络犯罪的咨询人员提供的信息，经济环境的恶化、网络空间上流动财富的日益增多，以及网络犯罪相对容易，造成每年数十亿，至少也有数百万美元从全球各个企业中被技术娴熟的窃贼和普通员工窃走。 句子中Spurred by…引起一个分词短语做状语，表示原因。
- 9. Skill Training Business Letter Writing (I) 书信是电子商务活动中进行沟通的最主要手段之一。在本课和以下四课书中，我们将给出一些书信案例和常用句型。关于书信的结构和格式，在此不做赘述。只要灵活掌握常用句型，写出一封规范的书信并不困难。 先熟悉一下一般书信正文常用的开头语句和结尾语句，然后在看各种不同内容的书信。 Commonly-used Opening Sentences and Closing Sentences of Letters 一般书信正文常用的开头语句和结尾语句
- 10. 1. Commonly-used Opening Sentences 常用的开头语句(1) 表达“兹致函给您，通知您……”的句子： I beg to inform you that … I am writing to you to ask about… I am glad to tell you that… (2) 表达“收到贵方X月X日来函，内容悉知”的句子： Thank you for your kind letter dated 6th. Your kind letter of July 30 arrived this morning. Your favor of the 5th inst. has come to hand and its contents have been duly noted.
- 11. 注意：① 表示X月X日来函可有两种方法 a.用介词of；b.用过去分词dated。 ② kind在“letter”前常用，以示客气；favor用在信函文字中就是指书信。 （3）表达“迟复为歉”的句子： I must apologize for my delay in replying your recent letter. I beg thousand pardons for not having written to you sooner.
- 12. 1. Commonly-used Closing Sentences 常用的结束语句 在书信正文的末尾，常常表达盼回信、表祝愿和代问或嘱笔问候等意思，这种意思可以用句子表示，也可以用短语表示。用句子表示时，末尾用“.”；用短语表示时，末尾用“，”。 (1) 表达盼回信的句子或短语 I hope to hear from you soon. Hoping to hear from you soon, Awaiting your early reply, Your kind early reply will be appreciated.
- 13. (2) 表示祝愿的句子 With best regards, Wish you the best of health and success. Much love to you and your family, (3) 表达转达、或嘱笔问候 Say hello to Joe. Please remember me to your brother. My mother joins me in love to you.
- 14. Letters of Establishing Business Relations 书信(建立业务关系) 建立业务关系是从事商务活动的最初始的活动,通过书面语言建立这种关系主要是依靠商务信函（电子邮件）来沟通。撰写这种信函时，首先要告诉对方我方是如何获悉对方的信息的，并表示我方有意与对方建立业务联系的愿望。其次需要介绍我方企业的性质、基本业务情况、经营范围、分支机构、品牌等等，必要时也可想对方提供资信证明人，以便对方了解我方的资信情况。有时，还可说明希望推销什么商品或希望购买什么商品，以便对方按要求着手准备。 下面是一封希望建立业务关系的书信例子：
- 15. China National Import & Export Corp. Shanghai Branch Shanghai China July 18, 2004 M & D Co. 211 Exhibition Road London SW7 2PG UK
- 16. Dear Sirs Your company has been introduced to us by Messrs. Freeman & Co. Ltd London, England, as a prospective buyer of Chinese cotton piece goods. As this item falls within the business scope of our corporation, we shall be pleased to enter into business relations with you at an early date. To give you a general idea of the various kinds of cotton piece goods now available for export, we enclose a brochure and a sample-cutting booklet. Quotations will follow upon receipt of your specific enquiry.
- 17. We look forward to hear from you soon. Faithfully yours, Wang Lin Encl. 1. a brochure of China National Import & Export Corp. Shanghai Branch 2. a sample-cutting booklet
- 18. Useful Sentences1 1. Having had your name and e-mail address from… we avail ourselves of this opportunity to write to you and… 2 2. We are a Sino-American joint venture specializing in the export of household electrical appliances. 3. The American Consulate in Shanghai has advised us to get in touch with you concerning... 4 4. Will you please send us your catalogue and price list for...
- 19. Reading Materials Hackers Are Enemy Number One on the Internet Abstract: The Internet and Internet users can be targets for hackers. This article presents several ways to defeat the hackers. Key words: hacker; ways to defeat the hackers; an up-to-date virus scanner; constant password changes 返 回
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