国开电大本科《商务英语4》在线形考(单元自测1至8)试题及答案


    国开电专科商务英语3线形考
    单元测18 试题答案
    说明:资料整理2023年9月
    单元测1 试题答案
    说明:测试中6道机题中5道选择题1道完形填空题
    第题:选择题(试题机抽面试题中中5道)
    ―How would you like to go
    ―___________________
    AI’ll get in touch with the railroad
    BI’d like to fly to Frankfurt for a stay of two days
    CI expect to depart for Frankfurt on SundaySeptember 1st
    [答案]B
    _____behalf of Vancouver C&S Int’ l Trade CorpI am pleased to invite you and your colleagues to visit us
    AFor
    BOn
    CIn
    [答案]B
    ―___________________
    ―I expect to depart for Frankfurt on SundaySeptember 1stany time after 1300 pm
    AHow would you like to go
    BWhere shall I make hotel reservation
    CWhen do you plan to leave
    [答案]C
    ―___________________
    ―Sureno problemFirstgo see Cindy and tell her where you’re going and when
    AWill the company reimburse everything
    BWill I use the card for everything
    CCan you fill me in
    [答案]C
    ―___________________
    ―Yesbusiness class
    AWill you fly business class
    BWhen do you plan to leave
    CWhere shall I make hotel reservation
    [答案]A
    Can you fill me_________I need some detailed information
    Ain
    Bup
    Cout
    [答案]A
    ―Hey Kyleguess what The boss is sending me to Europe for a marketing seminar next month


    ―_________You’ve been itching to go on a business trip for months
    AI am sorry to hear that
    BGreat You must be happy
    CSo what
    [答案]B
    If you are intending_________just one Schengen countryyou will need to apply for the Schengen visa directly with the embassy or consulate of that particular country
    Ato visit
    Bvisiting
    Cvisited
    [答案]A
    Many of the banks and travel services in the western countries provide convenience for the travellers by issuing traveller’ s_________
    Achecks
    Bcash
    Ccredit cards
    [答案]A
    Please_________an open return flight from Barcelona to Frankfurt
    Apaper
    Btext
    Cbook
    [答案]C
    The processing time_________per embassy
    Avarious
    Bvariety
    Cvaries
    [答案]C
    Traveller’ s checks are generally_________small face value
    Aat
    Bon
    Cof
    [答案]C
    Traveller swhen_________the checkshave to sign the checks in the presence of the bank or service clerks
    Abuy
    Bbuying
    Cto buy
    [答案]B
    We used to_________cash advances
    Ahad
    Bhaving
    Chave
    [答案]C
    You can download and print off the_________online
    Afrom


    Bform
    Cformal
    [答案]B
    第二题:完形填空(4道机题抽中1道)
    ★翻译句子选择正确翻译(题10分)
    1Can you fill me in
    A代?
    B填写?
    C详细介绍
    [答案]C
    2Not all restaurants accept the card
    A酒店接受卡
    B非酒店接受卡
    C酒店接受卡
    [答案]B
    3We used to have cash advances
    A前预支现金
    B已现金
    C惯预支现金
    [答案]A
    4Let me know how you like living out of a suitcase
    A时候告诉没旅行包活
    B时候告诉带着旅行包生活
    C时候告诉喜欢带着旅行包生活
    [答案]B
    5It is very profitable for the issuing offices to finance the funds they collect by issuing traveller’ s checks
    A发行机构说发行旅行支票提供融资便利利图
    B发行机构说融资利图征集资金发行旅行支票
    C发行机构说征集资金发行旅行支票融资等利图
    [答案]A
    ★完形填空选择正确答案补全文章(题10分)
    HOW TO SCHEDULE YOUR VISA APPOINTMENT

    Payment can be made with a Union Pay debit card or in cashYou can{1}directly through the websitethe Call Centeror at a Citic bank ATMIf paying at a Citic bank branchyou can pay with a Union Pay{2}or with cashIf you prefer to pay in cashthe appointment website will produce a bank deposit slip{3}on the type of appointment for which you have registered the deposit slip will indicate how much you must payYou must print this bank{4}log off the appointment siteproceed to a local Citic bank branchpresent the bank deposit slippay the requested amountobtain an original bank receipt for the transactionlog back into the{5}and enter the bank receipt confirmation number into the requested field


    {1}[答案]Bpay
    {2}[答案]Cdebit card
    {3}[答案]Abased
    {4}[答案]Cdeposit slip
    {5}[答案]Aappointment site
    ★阅读理解根文章容判断正误(题10分)
    TRAVELLER’ S CHECK

    Many of the banks and travel services in western provide a convenience for traveller s by issuing traveller’ s checksTraveller swhen buying the checkshave to sign the checks in the presence of the bank or service clerksDuring the triptraveller s can cash the checks from the agencies of the bank or the travel service whenever they need after their countersignatures are recognizedA lot of traveller s like to buy these checks as they don’t have to take along much cash and worry about counterfeit signaturesThe agencies will get back the money they have paid by sending the checks to the issuing offices   

    Traveller’ s checks are generally of small face valuesuch as ten or twenty dollarsor five or ten poundsfor miscellaneous paymentsThere is no time limit for their circulation periodIt is very profitable for the issuing offices to finance the funds they collect by issuing traveller’ s checks because they not only receive a service charge from the check buyersbut they also don’t need to pay any interest no matter how long the checks remain in circulation before clearingThis is why banks and travel services are willing to provide this convenience

    1It is convenient for the travellers to travel around the world as many banks and travel services issue travellers’ checks[答案]T
    2There are no signatures of traveller s who have bought the checks[答案]F
    3Quite a few traveller s like to buy the checks[答案]T
    4Traveller s do not worry about the circulation period of the checks as there is no time limit for it[答案]T
    5Banks and travel services are reluctant to provide traveller s’ checks[答案]F
    ★阅读理解根文章容完成选择题(题10分)
    SCHENGEN VISA APPLICATION STEPS

    Identify the country or countries you will be travelling toIt is particularly important to know which countries you are travelling to because it determines where and how you are going to send your application

    ●If you are intending to visit just one Schengen countryyou will need to apply for the Schengen visa directly with the embassy or consulate of that particular country

    ●If you are intending to visit two or more Schengen countriesyour application must be sent to the embassy or consulate of the country that shall be your main destination



    ●If you are intending to visit several Schengen countriesbut do not have a main destinationyou should apply for the visa at the embassy or consulate of the first Schengen country on your travel itinerary
    Fill out an application form beforehand to obtain a Schengen visaYou can download and print off the form online

    Prepare all the requirements for your Schengen visa applicationDepending on the consulate or embassyyou are required to show the following documents
    ●A valid national passport
    ●Evidence showing the purpose of your trip (eghotel reservations)
    ●Proof of medical insurance
    ●A roundtrip travel ticket
    ●Proof of funds

    Check the processing time to ensure you get your Schengen visa on timeThe processing time varies per embassyso it is important to take the processing time into account when planning your trip

    1This passage is mainly about__________
    Awhat is a Schengen visa
    Bwho can apply for a Schengen visa
    Chow to apply for a Schengen visa
    [答案]C
    2If you are intending to visit two or more Schengen countriesyou will need to send your application_____
    Ato the embassy or consulate of the country that shall be your main destination
    Bdirectly with the embassy or consulate of that particular country
    Cto the embassy or consulate of the first Schengen country on your travel itinerary
    [答案]A
    3You can download and print off the form__________
    Avia your phone
    Bon the Internet
    Cby your friends
    [答案]B
    4You are required to show the following documents EXCEPT__________
    Aa roundtrip travel ticket
    Ba valid national passport
    Ca birth certificate
    [答案]C
    5The processing time is__________per embassy
    Adifferent
    Bthe same
    Csimilar
    [答案]A
    单元测2 试题答案
    说明:测试中6道机题中5道选择题1道完形填空题


    第题:选择题(试题机抽面试题中中5道)
    ―Hellois that Sail Moving Company
    ―___________________
    AYesthis is Jack speakingThanks for callingWhat can we do for you
    BYesI’m JackThanks for callingWhat can we do for you
    CYesspeakingWhat can I do for you
    [答案]A
    ―How do you calculate the fee if we ask you to move the office furniture
    ―___________________
    AWe can give you a 10 discount
    BSorrywe are not available these days
    CThe cost depends on the floor to move tothe distance between two places and the amount of the furniture to move
    [答案]C
    ―The client said he had to send a monitor back three times before the problem was solvedDo you have a reason for this
    ―___________________
    AWellI wonder whether the recent layoffs are affecting the quality of our customer service
    BWhat do you think But I have no idea
    CThat’s the client’s own problemI guess
    [答案]A
    ―What does the customer’s complaint say
    ―___________________
    AHe says he will write us a thankyou letter
    BHe says he hasn’t gotten back the monitor for repairs
    CHe wants to know whether we could give him a discount
    [答案]B
    ―What is the distance between the new building and your office
    ―___________________
    AIt is near to the bus stop
    BIt is about 15 kilometers
    CIt is very close
    [答案]B
    _______the situation may bemake sure that you don’t leave your customer with an unanswered question
    AWhatever
    BWhenever
    CHowever
    [答案]A
    Customers often remain_________to a business that has excellent service even if their prices are high
    Aloyal
    Bloyally
    Cloyalty
    [答案]A


    Customers won’t find store clerks sitting around_________
    Awatching TV or playing cards
    Bto watch TV or play cards
    Cwatching TV or to play cards
    [答案]A
    If any of the articles are damaged during moveyou may make a_______for compensation with our company
    Arequest
    Bdemand
    Cclaim
    [答案]C
    If things have_________the person you’re talking to will want to know the reasons
    Agot up
    Bgone wrong
    Cturned down
    [答案]B
    Looking your customers in the eye shows that we are listening to them and hearing_________
    Awhy are they saying
    Bhow are they saying
    Cwhat they are saying
    [答案]C
    Some of the customers’ complaints seem_________
    Ainacceptable
    Bunacceptable
    Cunaccepted
    [答案]B
    Some stores even offer_________lanes for customers with 10 items or less to checkout quickly
    Aexpire
    Bexpress
    Cexact
    [答案]B
    The American idea of customer service is_________each customer the center of attention
    Amade
    Bto make
    Cmake
    [答案]B
    The customer service representative will often allow customers to exchange the product they bought or return it for a full_________
    Acompensation
    Brepay
    Crefund
    [答案]C
    第二题:完形填空(4道机题抽中1道)


    ★翻译句子选择正确翻译(题10分)
    1The American idea of custom service is to make each customer the center of attention
    A美式客服理念认位客户关注焦点
    B美国客户中心想法
    C美国客户服务员客户中心想法
    [答案]A
    2Many products come with a moneyback guarantee
    A许产品先付款保障
    B许产品退款承诺
    C许产品退款
    [答案]B
    3Make sure to look your customers in the eye
    A确保顾客眼睛样珍视
    B确保顾客眼睛里
    C确保直视顾客眼睛
    [答案]C
    4Always look for ways to go above and beyond the expectations of your customers
    A定想方设法超越顾客期
    B定寻求顾客期外想法
    C总寻找达顾客期方法
    [答案]A
    5The worst thing is that you discovered at the last moment there were missing parts in the order before shipment
    A糟糕事情装船前时刻发现订单货物遗漏
    B糟糕事情刻没装船
    C糟糕事情装船前刻发现
    [答案]A
    ★完形填空选择正确答案补全文章(题10分)
    Customer service is the service or care that a consumer receives beforeduring and after a purchaseIt’s one of the factors that come in to play when a consumer is determining buying valuethe other is the quality of the product or service that is being{1}

    Consumers often must encounter an experience to not only be a satisfied customerbut a loyal customerCustomer service is a part of that experience

    Top notch service will create{2}and a returning customerwhich is what we all must strive for

    Excellent customer service is{3}to businesses todayIt’s a component that is often missingunfortunatelyHow do you provide great customer serviceAlways make your customer a{4}Greet them in a friendly mannerwhether that be via telephoneemail or in person



    Let them know you are there to help and that you will take care of themnot only before the sale but after as wellAfter allin a thriving business customers are not{5}it’s a requirement for businesses to survive
    {1}[答案]Doffered
    {2}[答案]Eloyalty
    {3}[答案]Avital
    {4}[答案] Cpriority
    {5}[答案]Boptional
    选httpmarketingaboutcomodpl ustomerServicehtm
    ★阅读理解根文章容段谈话题相匹配(题10分)
    CUSTOMER SERVICE
    1The American idea of customer service is to make each customer the center of attentionAnd wherever you gogood customer service means making customers feel special
    [答案]Bthe American idea of customer service
    2When customers get to a storethey are treated as honored guestsCustomers don’t usually find store clerks sitting around watching TV or playing cardsInsteadthe clerks greet them warmly and offer to help them find what they wantCustomers usually don’t have to ask how much items costsince prices are clearly marked
    [答案]Dhonored guest
    3When customers are ready to checkoutthey can go to the nearest and shortest checkout laneGood stores open new checkout lanes when the line ups get too longSome even offer express lanes for customers with 10 items or lessAfter they pay for their purchasescustomers receive a smile and a warm thank you and have a nice day from the clerk
    [答案]Echeckout service
    4In Americacustomer service continues long after the saleMany products come with a moneyback guaranteeExpensive items like carscomputers or stereos often have a warranty that ensures troublefree use for a period of a year or moreAdvertisements regularly include the mottoYour satisfaction is guaranteedSo if there is a problem with the productcustomers can take it backThe customer service representative will often allow them to exchange the item or return it for a full refund
    [答案]Asatisfaction guaranteed
    5Customer service in America grows out of the belief that the customer is always rightIf a person receives poor service from a storehe probably will avoid shopping there in the futureOn the other handcustomers often remain loyal to a business that has excellent service even if their prices are high
    [答案]Ccustomer loyalty
    ★阅读理解根文章容判断正误(题10分)
    THE FEEL GOOD FACTOR IN CUSTOMER SERVICE

    A challenge in working in customer service is to ensure that you have focused your attention on the right key areasmeasured by the right Key Performance Indicator (KPI)One of the most important aspects of a customer service KPI is what is often referred to as the Feel Good FactorBasically the goal is not only to help the customer have a good experiencebut to offer an experience that exceeds expectationsSeveral key points are listed as follows



    Know what productsservice you are offering from back to frontIn other wordsbe an information expertIt is okay to say I don’t knowbut it should always be followed up by but let me find out or possibly but this person will be able to assist youWhatever the situation may bemake sure that you don’t leave your customer with an unanswered question

    Most of the communication that you relay to others is done through body languageIf you have negative body language when you communicate with othersit shows that you don’t careTwo of the most important aspects of positive body language are smiling and eye contactMake sure to look your customers in the eyeIt shows that we are listening to them and hearing what they are sayingAnd of course smiling is more inviting than a blank look or frown

    Nothing surprises your customers more than an employee going the extra mile to help themAlways look for ways to go above and beyond the expectations of your customersIn doing soit helps them to know that you care and it will leave them with the Feel Good Factor that you are searching for

    1The goal of customer service is to give customers an experience that meets their expectations [答案]F
    2Leave your customer with an unanswered question is unacceptable [答案]T
    3Both positive body language and negative body language are necessary in customer service [答案]F
    4Eye contact is one of the most important aspects of positive body language[答案]T
    5The underlined going the extra mile to help them in the last paragraph means going a long way to help them [答案]F
    单元测3 试题答案
    说明:测试中6道机题中5道选择题1道完形填空题
    第题:选择题(试题机抽面试题中中5道)
    ―Could you be so kind as to turn down that rock n rollI’m preparing for tomorrow’s meeting report
    ―___________________
    AIt’s none of you business
    BNoI don’t think so
    CSureSorry to disturb you
    [答案]C
    _________has good reputation will sooner or later be successful in his business
    AWhatever
    BWhoever


    CWhichever
    [答案]B
    Although he has sought to find a peaceful_________he is facing more pressure from his business rivals
    Asolute
    Bsolve
    Csolution
    [答案]C
    At the same timethe negotiator keeps things secret_________would limit hisher ability to negotiate
    Awho
    Bwhat
    Cthat
    [答案]C
    ―Hellothis is Lucas BowenI’d like to order some machines
    ―_________When do you need them
    ASorryI am busy
    BNo problem
    CNoyou can do it online
    [答案]B
    ―I’ll also throw in the discount of 10 on your up front depositWhat do you think about this suggestion
    ―___________________
    AOKI think we’ve both have done our best for this
    BNothe suggestion is too bad
    COKyou will benefit more than us
    [答案]A
    ―I’ll be away on a business tripWould you mind signing for my express delivery
    ―___________________
    Ahave no time
    BI’d rather not
    CI’d be happy to
    [答案]C
    In businesswhatever you dodo not_________illegal benefit
    Achase
    Bchoose
    Cchallenge
    [答案]A
    ―Okay thenso to confirma 6 discount but you pay all the shipping and installation costs
    ―_________I’ll call you tomorrow
    ASorryit’s not clear
    BThat sounds all right
    CSorrywe didn’t discuss about that
    [答案]B
    That might be acceptable_________you handle the insurance fees


    Aif
    Bwhether
    Ceven if
    [答案]A
    Their skill and_________has got them on the sales team
    Alaziness
    Bdiscourage
    Centhusiasm
    [答案]C
    They wanted to_________ discussion on economics
    Ainitiative
    Binitiate
    Cinitial
    [答案]B
    To attract investorsthe government has_________its tax and labor laws
    Aadapted
    Bapplied
    Cadjusted
    [答案]C
    We can’t manage that_________you pay for the installation
    Aif
    Buntil
    Cunless
    [答案]C
    When the rest of the room_________emotionalstay cool and use logic to negotiate and close
    Aget
    Bgets
    Cgot
    [答案]B
    第二题:完形填空(4道机题抽中1道)
    ★翻译句子选择正确翻译(题10分)
    1By understanding how nonverbal communication worksa negotiator must be able to understand the information the other participants are giving out nonverbally
    A通理解非语言性交际起作谈判者定够理解参者透露非语言性信息
    B理解非语言性交际运行谈判者必须理解参者出非语言性信息
    C通理解非语言性交际工作谈判者必需够理解参者非语言性出信息
    [答案]A
    2Look the person in the eye with honesty and respect
    A诚实尊敬
    B诚实尊敬注视
    C诚实尊敬眼


    [答案]B
    3If possibleit may be helpful for negotiation partners to spend time together in a comfortable atmosphere outside of the negotiation room
    A果帮助谈判双方花时间起谈判室外舒适氛围中
    B果谈判双方花时间起处谈判室外舒适氛围会帮助
    C果谈判双方花时间起谈判室外舒适环境中肯定会帮助
    [答案]B
    4This is because whoever controls the start of the negotiations tends to control where they end
    A方掌控谈判开始会谈判导致结束
    B谁掌握谈判开始趋势会导谈判点
    C谁控制谈判开始谁掌控谈判结果
    [答案]C
    5The negotiation table can be loaded with agendasegos and emotions
    A谈判桌承载着议事日程意识种情绪
    B谈判桌负荷着议事日程尊心情绪
    C谈判桌充满议事日程意识情感
    [答案]A
    ★完形填空选择正确答案补全文章(题10分)
    Another example is reading nonverbal communication{1}read the nonverbal communication of another person can be a great asset in the communication processBy being aware{2}different signs and expressions{3} a person gives verbally and nonverballya negotiator can adjust hisher approach and the negotiation can go smoothlyIf {4}it may be helpful for negotiation partners to spend time together in a comfortable atmosphere outside of the negotiation roomBeing familiar with another person helps you to{5}the differences between
    {1}[答案]BBeing able to
    {2}[答案]Aof
    {3}[答案]Bthat
    {4}[答案]Cpossible
    {5}[答案]Asense
    ★阅读理解根文章容判断正误(题10分)
    THE GOLDEN RULES OF NEGOTIATING
    The art of negotiating is a difficult skill for most of useven good salespeopleHere are three golden rules for you to follow
    1ALWAYS START THE NEGOTIATIONS
    You must initiate the processThis is because whoever controls the start of the negotiations tends to control where they endIf you let the other party start negotiationsyou will be constantly giving up controloften without even realizing itFor instancewhen you ask someone what his project budget isyou are allowing him to start the negotiationsYou will then spend your time chasing his number rather than finding the best solutionSonever let the other party control the negotiations


    2ALWAYS NEGOTIATE IN WRITING
    The purpose of negotiations is to arrive at a formal written agreementnot tell a story or spend time talkingFrom the first moment you begin a proposalyou should create a document and take it to the clientIt will include all the points of agreement and become real to the prospective customerNegotiating first and then having to create a document adds unnecessary time to a transactionBut if you build your written agreement as you negotiateyou are prepared to ask for a signature the moment the decision to buy is made
    3ALWAYS STAY COOL
    The negotiation table can be loaded with agendasegos and emotionsGreat negotiators know how to stay coolproviding leadership and solutionswhile the rest of the room becomes insanely invested in personal agendas and useless emotionsCryinggetting angry and blowing off steam may make you feel goodbut such behavior will not benefit you while negotiatingWhen the rest of the room gets emotionalstay cool and use logic to negotiate and close

    1If you let the other party start negotiationsyou will be completely grasp the controloften without even realizing it [答案]F
    2Sonever let both parties control the negotiations [答案]F
    3Negotiating first and then having to create a document doesn’t need necessary time to a transaction [答案]T
    4Great negotiators know how to stay coolproviding leadership and solutionswhile the rest of the room becomes wild or helpless during the negotiation [答案]T
    5When the rest of the room gets out of controlstay cool and use logic to negotiate and close [答案]F
    ★阅读理解根文章容选择正确答案(题10分)
    Emotions play an important part in the negotiation processalthough it is only in recent years that their effect is being studiedEmotions have the potential to play either a positive or negative role in negotiationDuring negotiationsthe decision as to whether or not to settle rests in part on emotional factorsNegative emotions can cause intense and even irrational behaviorand can cause conflicts and negotiations to break downbut may be instrumental in attaining concessionsOn the other handpositive emotions often facilitate reaching an agreement and help to maximize joint gainsbut can also be instrumental in attaining concessionsPositive and negative discrete emotions can be strategically displayed to influence task and relational outcomes and may play out differently across cultural boundaries

    1Emotions play an important role during the negotiationalthough their effect is being studied just_______
    Aat the beginning of negotiation practice
    Bduring the negotiation process
    Cnot long before
    [答案]C
    2Negative emotions may_______make concessions
    Abe helpful to


    Bbe harmful to
    Cbe nothing to
    [答案]A
    3During negotiationsthe decision as to whether or not to settle depends in part on emotional factors
    Ato tally
    Bto some extend
    Ccompletely not
    [答案]B
    4Attaining concessions can be done_______
    Aonly by negative emotions
    Bonly by positive emotions
    Cby both negative and positive emotions
    [答案]C
    5In different culturesnegotiators should use_______strategies to show positive and negative emotions
    Athe same
    Bdifferent
    Cno
    [答案]B
    单元测4 试题答案
    说明:测试中6道机题中5道选择题1道完形填空题
    第题:选择题(试题机抽面试题中中5道)
    ―Bettywe’ll have a buffet party next SaturdayWill you join us
    ―_________SusanThank you
    AI’d love to
    BI’m afraid not
    CBy no means
    [答案]A
    ―I had a really good weekend at the seaside
    ―___________________
    AOhthat’s very nice of you
    BOhI’m glad to hear that
    CIt’s a pleasure
    [答案]B
    Among the critiques were allegations______some franchise uses its political influence to increase its profits
    Awhich
    Bwhat
    Cthat
    [答案]C
    ―How was your trip to LondonJane
    ―___________________
    AOhwonderful indeed
    BBy plane and by bus


    CThe guide showed me the way
    [答案]A
    ―I am going to ask for a pay rise
    ―___________________
    AI don’t think you are worth
    BLet me pay for it
    CI think you may talk to your boss
    [答案]C
    It should______that franchising is one of the means available for getting investment money without giving up control of the chain operation and building a distribution system for servicing it
    Arecognize
    Bbe recognizing
    Cbe recognized
    [答案]C
    Some in the market now want government_________in order to reduce costs
    Aregulation
    Bregulate
    Cregular
    [答案]A
    Some of the_________solutions will support these requirements better at the moment
    Aproperty
    Bprosperity
    Cproprietary
    [答案]C
    ―Thanks for inviting meJohnbut I’ve already made other plans
    ―_________Maybe another time
    AI hope you enjoy it
    BThat’s good
    COh I’m sorry to hear that
    [答案]C
    The executive team have to hold an urgent meeting_________they see the bad market feedback
    Abefore
    Bbecause
    Cwhether
    [答案]B
    The franchisor_________the franchisee should observe the regulations to make the business go well
    Aor
    Bas well as
    Ceither
    [答案]B
    The instruction describes completely the_________and its safety basis
    Afaculty


    Bfacilitate
    Cfacility
    [答案]C
    Trademarksproprietary service marks and regulations need_________carefully
    Ato be observed
    Bbe observed
    Cbeing observed
    [答案]A
    We didn’t understand how difficult it was to_________such a breakfast
    Adistrict
    Bdistribute
    Cdistract
    [答案]B
    While the other people_________and discussed the problem togetherTed ignored them
    Ainteracted
    Bintensive
    Cinterviewed
    [答案]A
    第二题:完形填空(4道机题抽中1道)
    ★翻译句子选择正确翻译(题10分)
    1The franchisee can get more money than a direct employee because he or she has a vital interest in the business
    A特许营者公司中切身利益够直属雇员赚更钱
    B特许营够直属雇员赚更钱公司中重兴趣
    C特许营够雇员直接赚更钱公司中关键利益
    [答案]A
    2It is said about 4 of all businesses in the United States are franchiseeworked
    A说美国贸易中4特许营工作
    B说美国商业中4特许营
    C说美国商家中4特许营
    [答案]C
    3But franchisor rules are usually very strict in the US as well as in most other countries
    A授权特许营者非常严格美国数国家样
    B美国授权特许营者规数国家样非常严格
    C授权特许营者规美国数国家样非常严格
    [答案]B
    4Don’t rule out a business without learning or seeing what the daytoday will look like
    A果没学公司日期规定公司
    B解公司日期表控制公司
    C果解公司日常情况排公司
    [答案]C


    5To be honestafter many years of hard worktears and disagreementsI have made it through
    A说实话年艰苦工作泪水意见分歧渡难关
    B年艰苦工作泪水意见分歧讲诚信通
    C讲诚信年艰苦工作泪水意见分歧穿越
    [答案]A
    ★阅读理解根文补全话容(题10分)
    操作提示通拉选项框选择答案
    Ait doesn’t sound too complicated
    BThen what about the qualifications of a franchisee
    CSurewhat do you want to know
    DThank you very much for all the information
    Ecould you tell me how long a franchise contract will last

    Ada wants to do franchise business and turns to Bill for some information about franchise business

    ADAHiBillI am really interested in franchising opportunitiesWould you be able to give me some advice
    BILL{1}

    ADAOKfirstwhat are the qualifications that a franchisor should have

    BILLGenerally speakinga franchisor should be a welldeveloped company with business resources such as a trademarktrade name and business model

    ADA{2}

    BILLA franchisee should have the necessary fundswork goals and employeesetc

    ADAYes{3}Would you please tell me something about the franchise fees

    BILLOKThe fees for the franchise are an initial fee and a usage fee

    ADANow{4}

    BILLIn generalit is no less than three yearsThen both the franchisor and the franchisee may talk about the conditionsand see whether the contact needs to be rewritten

    ADA{5}

    BILLMy pleasure
    {1}[答案]C
    {2}[答案]B
    {3}[答案]A
    {4}[答案]E


    {5}[答案]D
    ★阅读理解根文章容判断正误(题10分)
    FOUR TIPS FOR BECOMING A FRANCHISEE
    If you want to become a franchiseethe tips below can help you to find the perfect opportunity
    BE FOCUSD ON YOUR PREFERENCE
    On the stage of decisionmakingthe bottom line isDon’t rule out a business without learning or seeing what the daytoday will look likeFor instancethink about a mom returning to the work force who knows she wants to interact with children on a daily basisAmong the hundreds of options thereshe needs to decide if she would like to be hands on as a teacher or if she would rather manage a facility that tutors children in mathDeciding between the two is easy if she considers which daytoday position she would prefer and how that will impact her other goals
    BE PROACTIVE WITH YOUR RESEARCH
    After you’ve determined what role you want in a franchiseit’s important to start researching different optionsPhysically visit many different franchise locations and browse the web and then determine what will be a fit in your community
    Make sure the franchisor has experienceBefore signing on to a franchiseit is essential to ask the franchisor about the executive team and its past industry experienceFind out if the company leaders have had significant experience at another franchise and are now applying that knowledge successfully
    READ THE FRANCHISE DISCLOSURE DOCUMENT CAREFULLY
    The first thing to look at is how much a franchise would cost to purchaseMake sure you have a financial advisor who can look at that item with you and see the type of profit a franchisee can make on averageIt’s also important to take a look at the posttermination clause in the agreement to make sure that when you want to leave the businessyou know the terms well and your interests are properly protected

    1Decide on a business with learning or seeing what the daytoday will look like[答案]T
    2Before you’ve determined what role you want in a franchiseit’s time to start the business[答案]F
    3Before signing on to a franchisethe essential job is to ask the franchisor about the executive team and its past industry experience[答案]T
    4The first thing to look at is how long a franchise would take to purchase[答案]F
    5To make sure that when you want to leave the businessyou have made enough money and you are satisfied with that[答案]F
    ★阅读理解根文章容选择正确答案(题10分)
    China has the most franchises in the world but the scale of their operations is relatively smallEach system in China has an average of 43 outletscompared to more than 540 in the United StatesTogetherthere are 2600 brands in some 200000 retail marketsKFC was the most significant foreign entry in 1987 and is widespreadMany franchises are in fact jointventuresas at their forming the franchise law was not explicitFor exampleMcDonald’s is a joint venturePizza HutTGIFWallmartStarbucks followed a little laterBut total franchising is only 3 of retail tradewhich seeks foreign franchise growthThe year 2005 saw the birth of an updated franchise lawMeasures for the Administration of Commercial FranchisePrevious legislation (1997) made no specific inclusion of foreign investorsToday the franchise law is much clearer by virtue of the 2007 lawa revision of the 2005 lawThe laws are applicable if there are transactions involving a trademark combined with payments with many obligations on the franchisorThe law comprises 42 articles and eight chapters



    1According to the passagethe passage mainly talks about________
    Athe scale of franchising in China
    Bthe franchise law in China
    Can outline of franchising in China
    [答案]C
    2KFC was the________foreign franchise to China in 1987 and is widespread
    Amost profound
    Bfirst
    Cwealthiest
    [答案]A
    3Many franchises are in fact jointventuresbecause________
    Aat the beginning stagefranchise law was not so clear
    Bat the beginning stagemany franchises could not find the right partners
    Cmany foreigners were not familiar with Chinese culture
    [答案]A
    4Foreign franchise grows in China because of ________
    Athe open policy
    Bthe small amount of retail trade
    Cthe Chinese culture
    [答案]B
    5The writer has the________attitude to franchising in China
    Anegative
    Bpositive
    Cneutral
    [答案]B
    单元测5 试题答案
    说明:测试中6道机题中5道选择题1道完形填空题
    第题:选择题(试题机抽面试题中中5道)
    _________you have a jobyou may be in the market for another one
    AEven if
    BWhen
    CSince
    [答案]A
    ―Are the Project Managers linking up OK
    ―They seem to beyes_________
    AOne of them hopes to quit now
    BThere’s been a good atmosphere at the first management meetings
    CThey don’t seem to know each other


    [答案]B
    ―Are the Project Managers sharing information and contacts and so on
    ―___________________
    AYesthere’s really nothing to worry about
    BYesthey hesitate to do it
    CNothey are doing very well
    [答案]A
    Better understanding of team work can make you a more effective employee and give you an extra___in your corporate office
    Aedge
    Bbadge
    Cage
    [答案]A
    Cooperating is simply working together_________teammates_________the good of the team
    Aas…for
    Bwith…at
    Cfor…on
    [答案]A
    Even though he’s_________out of college and still a bit greenhe is a great coworker
    Aflesh
    Bfresh
    Cflash
    [答案]B
    ―Henrywhat do you think of the new team
    ―_________I think the team is starting to get along quite nicely
    AYesyou’re right
    BNot so good
    CVery well on the whole
    [答案]C
    I really_________the effort you have put in on your team’s current project
    Athank
    Bgrateful
    Cappreciate
    [答案]C
    ―I’m really fed up with Larry
    ―___________________
    AI’m sorry to hear that
    BReally
    CHeywhat’s up
    [答案]C
    ―Larry is the biggest airhead I’ve ever metHe always makes careless mistakesand he’s a pain to work with
    ―_________You’ll always have some coworkers that are harder to work with than othersyou know


    AI have the same feeling to you
    BYou really have it
    CYou shouldn’t be so negative
    [答案]C
    Respecting fellow teammates keeps everyone in a good_________and encourages overall team spirit
    Amood
    Bstate
    Csituation
    [答案]A
    Teammates who have team spirit are more satisfied_________their team activities
    Ato
    Bwith
    Cat
    [答案]B
    The people in your department seem so_________and nice to be around
    Acapacity
    Bcapable
    Ccapably
    [答案]B
    The team members are_________and helping each other out
    Agoing on
    Bgetting along
    Csetting up
    [答案]B
    You can show respect to your teammates_________everyone fairly and equally
    Ato treat
    Btreated
    Cby treating
    [答案]C
    第二题:完形填空(4道机题抽中1道)
    ★翻译句子选择正确翻译(题10分)
    1Team building skills are critical for your effectiveness as a manager or entrepreneur
    A理企业家效性团队建设技关键
    B作名理企业家团队建设技提升效性关重
    C团队建设技理企业家效性持批判态度
    [答案]B
    2In real lifeteam work success rarely happens by itself if there are no focused team building efforts or activities
    A实际生活中果没团队建设付出专注努力活动话团队工作难独成功
    B实际生活中果没关注团队建设努力活动话团队工作身会成功


    C实际生活中果没聚焦团队建设努力活动话团队工作会成功
    [答案]A
    3Teammates who have team spirit are better able to work together and achieve team goals
    A团队中谁团队精神谁起合作实现团队目标
    B团队精神队友更协工作实现团队目标
    C团队精神队友较起合作实现团队目标
    [答案]B
    4Acting cooperatively is a good way to show team spirit because doing so contributes to the overall success of the team
    A合作表现团队精神方法样做助整团队成功
    B合作行动展示团队精神方法样做构成整团队成功
    C互助合作路子展示团队精神帮助整团队成功
    [答案]A
    5Team members must fulfil their duties with their full efforts
    A团队成员必须全部努力实现义务
    B团队成员必须全部努力满足义务
    C团队成员必须全力履行义务
    [答案]C
    ★阅读理解根文补全话容(题10分)
    In businesspeople have to deal in person{1}all kinds of peopleYou may have to use English when talking to different people within your company who don’t speak your languagethese may be colleagues or coworkerssuperiors or subordinateswho may work with you in your own departmentin another part of the building or in another branchAnd you may also have to deal in English with people from {2}the organization clientssuppliersvisitors and members of the publicMoreoverthese people may be friendsacquaintances or strangerspeople of your own ageor people who are{3}or older than youThe relationship you have with a person determines the kind of language you use

    This relationship may even affect what you say when you meet people for exampleit’s not{4}to say Hihow are you when meeting the Managing Director of a large company or to say Good morningit’s a great pleasure to meet you when being introduced to a person you’ll be working closely with in the same team

    Remember that people form an impression of you from the way you speak and behavenot just from the{5}you do your workPeople in different countries have different ideas of what sounds friendlypolite or sincereand of what sounds rude or unfriendly Good manners in your culture may be considered bad manners in another

    Remember also that your body languagegestures and expression may tell people more about you than the words you use
    {1}[答案]Cwith
    {2}[答案]Boutside


    {3}[答案]Ayounger
    {4}[答案]Bappropriate
    {5}[答案]Cway
    ★阅读理解根文章容判断正误(题10分)
    SUCCESSFUL TEAM WORK AND TEAM BUILDING

    Team building skills are critical for your effectiveness as a manager or entrepreneurAnd even if you are not in a management or leadership role yetbetter understanding of team work can make you a more effective employee and give you an extra edge in your corporate office

    Team building success is when your team can accomplish something much bigger and work more effectively than a group of the same individuals working on their ownThere are two critical factors in building a high performance team

    The first factor in team effectiveness is the diversity of skills and personalitiesIt means people use their strengths in fullbut can compensate for each other’s weaknessesOrdifferent personality types balance and complement each other

    The other critical element of team work success is that all the team efforts are directed towards the same clear goalsthe team goalsThis relies heavily on good communication in the team and harmony in member relationships

    In real lifeteam work success rarely happens by itself if there are no focused team building efforts or activitiesThere is simply too much room for problemsFor exampledifferent personalities may build up conflictsOr even worsesome people with similar personalities may start fighting for authority and dominance in certain areas of expertiseEven if the team goals are clear and accepted by everyonethere may be no team commitment to the group goalsor no consensus on the means of achieving those goalsThere may be a lack of trust and openness which may block the critical communication and lead to loss of coordination in the individual effortsThis is why every team needs a good leader who is able to deal with all team work issues

    1Team building skills are not so critical if you are only an employee[答案]F
    2To form a high performance teamyou need many important factors[答案]F
    3A good team should have a diversity of personalities[答案]T
    4Team work success is quite common in practice[答案]F
    5To solve all the problemsyou need a capable leader[答案]T
    ★阅读理解根文章容选择正确答案(题10分)
    TEAM SPIRIT
    Team spirit can make or break a teamTeammates who have team spirit are better able to work together and achieve team goalsThey are also more satisfied with their team activitiesJohn Woodena former basketball coach at UCLAsaidTeam spirit means you are willing to sacrifice personal considerations for the welfare of allThat defines a team playerThere are certain skills team members develop that serve as good examples of team spirit


    COOPERATION
    Cooperating is simply working together as teammates for the good of the teamCooperation is a skill that team members can sharpen during practiceFor examplebasketball players must practice passing the ball in different plays and situationsTeam efficiency is directly related to the cooperation of its membersActing cooperatively is a good way to show team spirit because doing so contributes to the overall success of the team
    MOTIVATION
    Team members must fulfil their duties with their full effortsStaying motivated shows team spirit because it shows that you want the team to do wellThis includes being motivated to give your best in practice and in competitionas well as outside of team activitiesFor examplea baseball player can show team spirit by being motivated to practice his swing outside of practice
    RESPECT
    Respect for your fellow team members is a mustYou can show respect to your teammates by treating everyone fairly and equallyTeammates also respect each other by allowing everyone to participateRespecting fellow teammates keeps everyone in a good mood and encourages overall team spiritFor examplepeople can show team spirit through respect by encouraging other team members who might be struggling

    1Teammates who have team spirit_________
    Acan break a team
    Bare better able to work together and achieve team goals
    Care less satisfied with their team activities
    [答案]B
    2According to the articleteam spirit means_________
    Acooperation and motivation
    Bmotivation and respect
    Ccooperationmotivation and respect
    [答案]C
    3Cooperation is a skill that_________
    Acan be sharpened during practice
    Bis born with
    Ceveryone should have
    [答案]A
    4Being motivated means_________
    Ayou should compete with others
    Byou should practice swing outside of practice
    Cyou should give your best in any circumstances
    [答案]C
    5Respecting your teammates_________
    Acan treat everyone fairly and equally
    Bcan keep everyone in a good mood
    Ccan discourage overall team spirit
    [答案]B
    单元测6 试题答案


    说明:测试中6道机题中5道选择题1道完形填空题
    第题:选择题(试题机抽面试题中中5道)
    ―They want to make sure you’re paying taxes on the money you make
    ―___________________
    AWe’re paying alright
    BAt leastour records for money in are very complete
    CThat’s something you can improve by talking to human resources
    [答案]A
    ―How much of a problem meeting the budget
    ―___________________
    AThe product should finance itself
    BWellit seems that we underestimated the costs
    CYou only need a budget increase for the first order
    [答案]B
    ―I thought that if I could get your support firstit might make getting approval easier
    ―___________________
    AWe will need another four thousand dollars to cover the cost
    BWellyou’ve got my support on this
    CYou only need a budget increase for the first order
    [答案]B
    ―Looking at thisif my calculations are correctwe are about five thousand dollars over budget
    ―That’s right_________
    AIt will cost about eight percent more than initially projected
    BWe will need another four thousand dollars to cover the cost
    CIt’s going to cost about five thousand more to complete the first order
    [答案]C
    The bottom half shows_________this money came from  
    Awhere
    Bwhat
    Cwhy
    [答案]A
    Current_________are those debts that must be paid within the year
    Aassets
    Bequities
    Cliabilities
    [答案]C
    Did you get the financial records_________shape for your audit next month
    Ainto
    Bin
    Cfrom
    [答案]A
    ―Did you get your financial records into shape for your audit next month
    ―_________Keeping a strict account of all our incoming and outgoing is not an easy task
    AIt seems our records are always a little incomplete


    BIt’s a piece of cake
    CI’m still working on ironing out a few problems
    [答案]C
    For a limited companythis will include the money_________issuing sharesand is known
    Araise for
    Braised by
    Craising at
    [答案]B
    I’m still working on_________a few problems
    Airon in
    Bto iron at
    Cironing out
    [答案]C
    It will_________about eight percent more than initially projected
    Aspend
    Bpay
    Ccost
    [答案]C
    Large organizations will find______impossible to manage all these data if manual accounting were used
    Awhat
    Bthat
    Cit
    [答案]C
    That’s something you can improve by talking to human_________
    Acourses
    Bresources
    Csources
    [答案]B
    The longterm assets are known as_________assets
    Afixed
    Bcurrent
    Cnet
    [答案]A
    There are more and more_________of software for accountingthis has made the different types of software more accessible in terms of costs and variety
    Amanufacturers
    Bmanufacturing
    Cmanufactures
    [答案]A
    第二题:完形填空(1道机题抽中1道)
    ★完形填空选择正确答案补全文章(题10分)
    ALIBABA SEEKS TO RAISE BILLIONS IN IPO



    Investors in the United States are preparing for the first public sale of stock in the Chinese company AlibabaThe company sells goods{1}linking buyers and sellers in the huge Chinese online marketAlibaba is expected to{2}its initial public offeringcalled an IPOin September on the New York Stock Exchange

    The total value of the companybased in Hangzhouhas been estimated at about 200 billionReports from Bloomberg News say Alibaba is offering investors a 12 percent{3}of the companyThat would mean the company could raise{4}20 billion dollars in the public stock sale

    After the IPOAlibaba could become one of the most{5}technology companies in the worldApplefor examplehas a market value of about 600 billionGoogle is valued at about 390 billion and Microsoft is worth about 370 billion
    {1}[答案]Cby
    {2}[答案]Bmake
    {3}[答案]Ashare
    {4}[答案]Bas much as
    {5}[答案]Cvaluable
    单元测7 试题答案
    说明:测试中6道机题中5道选择题1道完形填空题
    第题:选择题(试题机抽面试题中中5道)
    ―Have you ever tried shopping online
    ―Nonever_________especially for clothes and shoes
    AI prefer to actually see and touch what I’m buying before I pay for it
    BI prefer not to actually see and touch what I’m buying before I pay for it
    CI would rather surf online and I pay for it immediately
    [答案]A
    It’s said that some measures have been taken_________this problem
    Adealing with
    Bto deal with
    Cdealt with
    [答案]B
    Without close quality controlwe may_______fraudand the eshop may suddenly go offlineso you can’t get a refund
    Aaccount
    Bdiscount
    Cencounter
    [答案]C
    _________friends and colleagues greeted each other with that day was Bought anything today
    AThat
    BWho
    CWhat
    [答案]C


    ―_________but I still have the feeling that it’s not safe enough
    ―I couldn’t agree moreThat’s why I only do street shopping
    APaying online is much unsafe than before
    BPaying online is less safer than before
    CPaying online is much safer than before
    [答案]A
    ―Amydo you shop online often
    ―___________________
    ANoI don’t think so
    BThat’s a good idea
    CYesIt’s very convenient and the price is often lower than in store
    [答案]C
    An online virtual supermarket_________the real supermarketwhich makes it feel so real
    Astimulates
    Bsimulates
    Csimulators
    [答案]B
    ―Are there any disadvantages to shopping online
    ―_________But I think this problem will be solved soon
    AIt makes life easy
    BIt takes some time for the stuff you buy online to arrive
    CThe stuff you buy online arrives quickly
    [答案]B
    Chinese shoppers spent billions online yesterday as they took advantage_________discounts offered on Singles Day (November 11)
    Ain
    Bof
    Cwith
    [答案]B
    ―Have you ever tried shopping online
    ―Nonever_________especially for clothes and shoes
    AI prefer to actually see and touch what I’m buying before I pay for it
    BI prefer not to actually see and touch what I’m buying before I pay for it
    CI would rather surf online and I pay for it immediately
    [答案]A
    I couldn’t agree moreThat’s_________I only do street shopping
    Awhether
    Bbecause
    Cwhy
    [答案]C
    ―Some friends say when they get the article_________
    ―That happensSo close quality control is needed to avoid eshoppers’ fraud
    Ait’s quite different from what they saw on the website advertisement
    Bit’s quite same to what they saw on the website advertisement
    Cit’s easy to lose personal information


    [答案]A
    Sometimes I surf online shops to check some related informationand then go to a physical store to do the_________shopping
    Avirtual
    Bsimulated
    Cactual
    [答案]C
    Then your_________will be sold by auction
    Astiff
    Bstaff
    Cstuff
    [答案]C
    They exchanged tales of_________or disappointing news of popular items sold out minutes after the spree began at midnight
    Abargains
    Bdeals
    Cgoods
    [答案]A
    What’s moreit’s not always so_____for us to pay online as hackers might steal our user name and password
    Asafety
    Bsafe
    Csafely
    [答案]B
    第二题:完形填空(4道机题抽中1道)
    ★翻译句子选择正确翻译(题10分)
    1Shopping online is getting more and more popular
    A网购物越越流行
    B网购物越越受欢迎
    C越网购物越流行
    [答案]A
    2Walmartcom expects to register its biggest Cyber Monday yetcoming off a record Black Friday weekend online
    A沃尔玛公司期注册网购星期然实现黑色星期五周末线记录
    B沃尔玛公司预测注册线星期突破黑色星期五周末线记录
    C沃尔玛公司求星期网络技术注册次刷新黑色星期五周末线记录
    [答案]A
    3Retailers from Target to Sears are fast evolving Cyber Monday into something more akin to Cyber Weekas online deals stretch well beyond Monday
    A塔吉特西尔斯零售商正迅速网购星期改网购星期促销线交易星期
    B塔吉特西尔斯零售商正迅速网购星期演变网购星期促销线交易星期外


    C塔吉特西尔斯零售商正迅速网购星期发展成更似网购星期促销线交易星期
    [答案]C
    4The online marketplaces are doing well in part because shoppers are heading to those sites to find popular products that are selling out at regular retailers
    A线市场部分销售状况良原消费者网站购买普通零售商店售畅销产品
    B线市场销售状况良部分原消费者网站购买普通零售商店售畅销产品
    C线市场销售状况良原部分消费者网站购买普通零售商店售畅销产品
    [答案]B
    5Click the button buy or add to my shopping cart to continue shopping other items or check out
    A点击钮购买加入购物车继续购买商品检查商品
    B点击购买钮加入购物车继续购买商品结账离开
    C点击购买加入购物车钮继续购买商品办理退货手续
    [答案]B
    ★完形填空选择正确答案补全文章(题10分)
    There is nothing in the US quite like Black FridayBefore midnight on Thursdayin malls across the USpeople start queuing{1}outside the locked entrances of storesmaking longer and longer lines{2}coupons (优惠券)sipping coffee and hot chocolaterubbing their hands and stamping (跺脚) their feet for warmth{3} chattingand waiting for the clerks to open the door when the time arrives

    Black Fridaythe day after Thanksgivingwhich{4}on Nov 282014has become in recent decades a special American holidaysaid the International Business TimesIndeedup to 147 million Black Friday shoppers were expected to{5}the dark of night and the elbows (手肘) of other shoppers so that they could bring home some bargainsaccording to the US National Retail Federation
    {1}[答案]Bup
    {2}[答案]Aholding
    {3}[答案]Bexcitedly
    {4}[答案]Cfell
    {5}[答案]Aput up with
    ★阅读理解根文章容判断正误(题10分)
    ONLINE SHOPPING SPREE SETS RECORD

    Chinese shoppers spent billions online yesterday as they took advantage of discounts offered on Singles Day (November 11)It is a festival for young single people to celebrate by eating togethersending gifts or going shoppingthus seized on by online retailers to increase sales



    It took only 13 hours for sales on just two online sitesTaobao and Tmallto fly past last year’s overall total of 191 billion yuan (US31 billion)The final figure of Singles Day reached an astonishing 3502 billion yuan as hundreds of thousands of consumers rushed to buy clothesfurnitureand home decoration items at discount pricesWhat friends and colleagues greeted each other with that day was Bought anything todayas they exchanged tales of bargains or disappointing news of popular items sold out minutes after the spree began at midnight

    In under nine hoursturnover at the Alibaba Group’s Tmall and Taobao sites had exceeded that of last year’s Cyber Mondaya similar event in the United States

    We hope other ecommerce sites also did a good job as we want Singles Day to be a holiday for consumers and a good chance for retailers to discover the unmet needs of shoppersJack Mafounder and chairman of Alibaba Grouptold reporters

    It’s not a difficult thing to bring our total transaction size to 100 billion yuan in a couple of years but we hope to do more to help vendors and manufacturers to upgrade their products and service to reach more clientsMa said at a news briefing

    1Online retailers took hold of the shopping spree to increase sales successfully [答案]T
    2The final figure of Singles Day for this year reached 191 billion yuan [答案]F
    3Cyber Monday is a similar event in the Great Britain[答案]F
    4Other ecommerce sites did as well as Alibaba Group on Singles Day[答案]F
    5Jack Ma’s goal of transaction size is to reach 100 billion yuan in several years [答案]T
    ★阅读理解根文章容选择正确答案(题10分)
    CYBER MONDAY CLICKS IN WITH RECORD SALES

    Cyber Monday rocked while mobile sales roared

    The day widely regarded as the Super Bowl of online sales created a record day for retailersincluding Walmartand marked a shift in shopping preferences as smartphones and tablets drove nearly a third of trafficand for some retailersmore than half

    Walmartcom expects to register its biggest Cyber Monday yetcoming off a record Black Friday weekend onlineHeading into the afternoon Mondaythe website had already sold out of PlayStation 4 and Xbox One consoleswhich weren’t even discountedSignificant savings on TVs and tablets also encouraged shoppingsays Joel AndersonCEO of Walmartcom

    Retailers from Target to Sears are fast evolving Cyber Monday into something more akin to Cyber Weekas online deals stretch well beyond Monday

    As of 6 pmETsales on Amazon were up 443 over last yearwhile sales at eBay were up 321according to Channel Advisorwhich tracks thirdparty sellers on eBay and AmazonThe online marketplaces are doing well in part because shoppers are heading to those sites to find popular products that are selling out at regular retailerssays Scot WingoCEO of Channel Advisor



    Flashsale site Rue La La started Cyber Monday deals on Sunday with a Cyberthon that drew more than 350000 people to the siteThe sale promoted as much as 80 off on more than 150 brandsOn Mondaysales of Cole Haan and Pandora Jewelry merchandise were strongestCEO Steve Davis says

    1Retailers used mobile devices and drove nearly a third of trafficor even more than half to online shoppingAs we know that doesn’t belong to the mobile device
    Atablets
    Bsmartphones
    Cpersonal computer
    [答案]C
    2PlayStation 4 and X box One consoles were sold out on the afternoon Monday although they weren’t even discounted
    AeBaycom
    BWalmartcom
    CAmazoncom
    [答案]B
    3According to sales on Amazon were up 443 over last yearwhile sales at eBay were up 321
    AWalmart
    BRue La La
    CChannel Advisor
    [答案]C
    4Cyber Monday deals on Sunday with a Cyberthon that drew more than people to the site
    A350000
    B35000
    C3500000
    [答案]A350000
    5We can infer from the passage_________isn’t an online retailer
    ASears
    BChannel Advisor
    CWalmart
    [答案]B
    单元测8 试题答案
    说明:测试中6道机题中5道选择题1道完形填空题
    第题:选择题(试题机抽面试题中中5道)
    Wellthe day we offer stock for sale is the day we will see how much_________there is in our company
    Afact
    Bfate


    Cfaith
    [答案]C
    But Jerryhave you really thought this_________You would essentially be giving up the company that your greatgrandfather built
    Athrough
    Bof
    Cabout
    [答案]A
    ―But then we’ll have to accept a Board of Directors chosen by our stockholdersWouldn’t that limit us in many ways
    ―CertainlyBut if you consider the massive capital investment that we’ll receiveyou’ll understand that this could take our company_________
    Afrom being a big firm to being one of the mediumtier players
    Bfrom being a mediumtier firm to being one of the big players
    Cfrom being a mediumtier firm to being one of the small players
    [答案]B
    Can you tell us why you think this makes good business_________to you
    Adeal
    Bsense
    Cprogram
    [答案]B
    ―Can you tell us why you think this makes good business sense to you
    ―We’ve been doing quite well on our own and we could probably survive like this for quite a few more years to comebut if we really want to take it to the next level_________
    Athe board of directors needn’t take the present economic situation into consideration
    Bit’s not necessary for us to develop the company any more
    Cwe are going to have to consider finding more investors
    [答案]C
    His ideas are linked to the theory_________markets are efficientwhich means market actors taking all available information to create the correct price for things at any given time
    Awhich
    Bwho
    Cthat
    [答案]C
    His method supports Mr Shiller’s findings and has_________efforts to predict prices in the financial industry
    Ainfluenced
    Binfluentially
    Cinfluence
    [答案]A
    If people_________we’re very valuable they won’t buy our stock
    Ado think
    Bthink
    Cdon’t think
    [答案]C


    Okaylet’s say we make a decision_______what kind of price are we thinking about charging for our stock
    Ato go public
    Bgoing public
    Cgo public
    [答案]A
    ―Okaywhat is the decision
    ―As you knowwe have been a privately heldfamilyowned company for over 120 years_________
    Aand I think it definitely has a bright future
    Bbut it may be time to consider some major changes
    Cbut the company faces tough competition
    [答案]B
    One kind of partnership is called a limited_________partnership
    Aobligation
    Bresponsibility
    Cliability
    [答案]C
    The proprietor owns all of the property of the business and is responsible_________everything
    Ato
    Bfor
    Cat
    [答案]B
    The same is true_________individual proprietorships
    Aof
    Bto
    Cat
    [答案]A
    ―We’ve done very well so far but if we want to see serious growth_________
    ―YeahmaybeBut I have my doubts
    Ait might be time to stick to original business model
    Bit might be time not to change company model
    Cit might be time to ditch our old business model and go public
    [答案]C
    ―You meanlike becoming a publiclytraded company
    ―That’s right_________
    AIt’s something we should give serious consideration to
    BIt will still be a privately held company
    CIt will become a privately held company
    [答案]A
    第二题:完形填空(4道机题抽中1道)
    ★翻译句子选择正确翻译(题10分)
    1Not all corporations are traditional businesses that sell stock
    A公司出售股票传统企业


    B非公司出售股票传统企业
    C非公司非出售股票传统企业
    [答案]B
    2But don’t forgetsome of those companies made a killing
    A忘记公司垮掉
    B忘记公司进行谋杀
    C忘记公司赚钱
    [答案]C
    3I don’t think there’s a lot of appetite for adventure in the market right now
    A认市场中险欲
    B认市场中没险欲
    C认市场中险奇心
    [答案]B
    4I see our company as entering a transitory period
    A认公司正进入渡期
    B明白公司正进入渡期
    C着公司正进入渡期
    [答案]A
    5We simply don’t have the funds to make any serious investments towards obtaining a bigger market share
    A根没资金进行严肃投资买更市场股份
    B根没资金进行严重投资达更市场分享
    C根没资金进行量投资获取更市场份额
    [答案]C
    ★完形填空选择正确答案补全文章(题10分)
    ALIBABA SEEKS TO RAISE BILLIONS IN IPO

    Investors in the United States are preparing for the first public sale of stock in the Chinese company AlibabaThe company sells goods{1}linking buyers and sellers in the huge Chinese online marketAlibaba is expected to{2}its initial public offeringcalled an IPOin September on the New York Stock Exchange

    The total value of the companybased in Hangzhouhas been estimated at about 200 billionReports from Bloomberg News say Alibaba is offering investors a 12 percent{3}of the companyThat would mean the company could raise {4}20 billion dollars in the public stock sale

    After the IPOAlibaba could become one of the most{5}technology companies in the worldApplefor examplehas a market value of about 600 billionGoogle is valued at about 390 billion and Microsoft is worth about 370 billion
    {1}[答案]Cby
    {2}[答案]Bmake
    {3}[答案]Ashare
    {4}[答案]Bas much as


    {5}[答案]Cvaluable
    ★阅读理解根文章容判断正误(题10分)
    THREE AMERICANS WIN NOBEL ECONOMICS PRIZE

    The Royal Swedish Academy of Sciences awarded the Nobel Prize in economics to three AmericansEugene FamaLars Peter Hansen and Robert Shiller on Oct142013Eugene Fama and Lars Peter Hansen are both professors at the University of ChicagoRobert Shiller is a professor at Yale UniversityThey will share the prize worth about 12 million dollars

    This year’s prize in economic sciences is about predictionsAll three of this year’s prize winners are mainly known for their research and explanations of pricing forces in financial marketsThey have had a big influence on the way people look at and talk about financial markets

    Eugene Fama’s research on financial markets in the 1960s led market watchers to change their ideas about investingHis ideas are linked to the theory that markets are efficientwhich means market actors taking all available information to create the correct price for things at any given timeThis also means that over short periods of timeit is not possible to predict prices

    Robert Shiller foundhoweverthat over long periodsthe opposite is trueIt is possible to predict the movement of prices and that price changes are linked to human behavior

    The findings of both economists have led to the growth of index fundsinvesting many different securities as a way to reduce riskMr Shiller also helped to create the Standard & Poor’s CaseShiller home prices indexThat index follows home prices across the United States

    Lars Peter Hansen developed a method for studying historical pricing informationHis method supports Mr Shiller’s findings and has influenced efforts to predict prices in the financial industry
    The Nobel Prize in economics was not created by Alfred Nobelbut was established in his memory by Sweden’s central bank in 1968

    1The Royal Swedish Academy of Sciences awarded the Nobel Prize in electronics to three Americans on Oct142013{ [答案]F}
    2Eugene FamaLars Peter Hansen and Robert Shiller won the prize for their research and explanations of pricing forces in financial markets[答案]T
    3Eugene Fama’s research on financial markets in the 1960s resulted in some change in how market watchers look at investing[答案]T
    4The findings of both economists have led to the growth of price predictioninvesting many different securities as a way to reduce risk[答案]F
    5The Nobel Prize in economics was established in memory of Alfred Nobel by Sweden’s central bank in 1968[答案]T


    ★阅读理解根文章容选择正确答案(题10分)
    ORGANIZING A BUSINESS IN DIFFERENT WAYS

    Businesses are structured in different ways to meet different needsThe simplest form of business is called an individual or sole proprietorshipThe proprietor owns all of the property of the business and is responsible for everything

    Another kind of business is a partnershipTwo or more people go into business togetherAn agreement is usually needed to decide how much of the partnership each person controlsOne kind of partnership is called a limited liability partnershipThese have full partners and limited partnersLimited partners may not share as much in the profitsbut they also have less responsibility for the businessDoctorslawyers and accountants often form partnerships to share their risks and profitsA husband and wife can form a business partnership togetherPartnerships exist only for as long as the owners remain aliveThe same is true of individual proprietor ships

    But corporations are designed to have an unlimited lifetimeA corporation is the most complex kind of business organizationCorporations can sell stock as a way to raise moneyStocks represent shares of ownership in a companyInvestors who buy stock can trade their shares or keep them as long as the company is in business

    A corporation is recognized as an entityits own legal beingseparate from its ownersA board of directors controls corporate policiesThe directors appoint top company officersThe directors might or might not hold shares in the corporationCorporations can have a few major shareholdersor ownership can be spread among the general publicBut not all corporations are traditional businesses that sell stockSome nonprofit groups are also organized as corporations

    1This passage is mainly about_________
    Awhy different forms of business run
    Bwhen different forms of business raise money
    Chow different forms of business are organized
    [答案]C
    2What is usually needed to decide the portion of the partnership each person controls
    AA rule
    BAn agreement
    CA regulation
    [答案]B
    3Who are not included in limited liability partnerships
    AFull partners
    BLimited partners
    CUnlimited partners
    [答案]C
    4How can corporations raise money
    ABy selling stock
    BBy buying stock


    CBy holding corporation shares
    [答案]A
    5Who controls corporate policies in a corporation
    AChairman of the board
    BA board of directors
    CThe owner of the corporation
    [答案]B



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