电子商务英语4
- 1. Key point: useful terms and definitions of e-commerce Difficult points: writing skill s of letters of enquiry
- 2. Requirement By the end of this lesson, you should be able to have a good command of □ e-commerce terms given in the lesson □ writing skills of letters of enquiry □ useful sentences for letters of enquiry By the end of this lesson, you should be able to □ explain your ideas about the Chinese wealth
- 3. Chinese Wealth Is the Holy Grail Abstract: Asia's wealthiest are turning to private bankers to manage their fortunes in ever- greater numbers. China, with an estimated capital pool of $62lbn, is the holy grail. Private banks in the world are paying more attention to the Chinese wealth. Key words: Chinese wealth; private banks; the holy grail
- 4. New Wordsdeter v禁止；威慑；使不敢 bubble n; v泡影 devastate v 使荒凉，破坏 sober a v清醒的；严肃的; 有理智的 使清醒 exposure n 暴露 arm n 分支机构 = branchcompound annual growth rate (CAGR) n年综合增长率
- 5. long/short strategies n. 做多头/空头的；买空/卖空。指投资者在预测未来市场行情看涨/看跌时买入/卖出而后再进行卖出/买入而获利的行为。event-driven strategies n 避险基金的一种。 equity-linked notes n 简称ELN，即股票挂钩票据。 bear market n. 空头市场。指市场主要趋势是价格下跌，卖出者远超过买进者。 arbitrage n. 套利；套汇 committed n. （对事业、对本职工作）尽职尽责的、坚定的 avenue a 匿名的 legitimate n. 经纪行 regime v. 强行进入;闯入 Restrictive .a 限制的；约束的
- 6. Sentence Explanations 1. Chinese wealth is the Holy Grail. 谁能分得中国财富一杯羹。the Holy Grail指“圣杯”，即在“最后的晚餐”中使用的杯子。约瑟曾用它来盛接耶稣基督伤口流出的血 2. Asia has weathered its recession and now the wealthy are queuing up to invest. Far from being deterred by last year's global economic downturn, Asia's wealthiest are turning to private bankers to manage their fortunes in ever- greater numbers---at least according to those in the industry.
- 7. 去年的全球经济的低靡远远未能挡住亚洲富豪敛财的步伐，他们正以前所未有的数量寻求私人银行家为其理财。---至少据业内人士的说法。 far from 远远不， 完全不。turn to求助于。private banker 专为“高净值个人”提供理财服务的银行。 3.All of a sudden, these guys want long/short strategies, arbitrage structures, event-driven strategies, equity-linked notes. 忽然之间，这些人就需要起期货交易、套汇结构、避险基金和股票挂钩票据来。
- 8. long/short strategies （投机市场上）做多头/空头的；以多头/空头方式；买/卖空。指投资者在预测未来市场行情看涨/看跌时买入/卖出而后再进行卖出/买入而获利的行为。arbitrage套利； 套汇。指在市场上即期买进某种商品或资产，同时在另一个市场卖出该商品或资产，以期在差价中获利的经济行为。event-driven strategies 避险基金的一种，在一些公司出现诸如廉价出售、购并、接管和重大新闻时间等特殊情况是，基金经理可以全权代表委托人采取必要行动，从而使投资人的利益最大化。equity-linked notes 简称ELN，即股票挂钩票据，分牛市和熊市票据两种形式。
- 9. Skill TrainingBusiness Letter Writing (II) Letter of Enquiries 交易磋商是商品交易活动的一个重要环节,是订立合同的基础。从本课开始，所给出的四封信函案例分别是围绕询价、发盘、还盘、接受四个环节促成业务成交的。
- 10. Abdulla Samih ‑ Co., 659 Saleem Road Karachi, Pakistan. 10 November, 2003 China National Import Export Corp., Shanghai Branch Shanghai, China. Dear Sirs, Re: Forever Brand Bicycles
- 11. As we are advised by one of our clients that you are one of the leading exporters of Bicycles in Shanghai, we would like you to quote us CIF Karachi, for 350 sets bicycles with indication of specifications and the earliest date of shipment. If your price is reasonable, quality satisfactory and delivery acceptable, we will send you large orders.
- 12. We await your early reply with interest and shall appreciate it very much if you will quote us your best price so as to enable us to conclude some business. Yours faithfully, (signed) Abdulla Samih & Co.
- 13. Notes:quote v. 报价 offer v.; n. 提供； 报价 quotation n. 报价 order v.; n. 下订单； 订单 CIF = cost + insurance + freight 成本价+保险价+运费=到岸价格
- 14. Useful Sentences 1. Seeing your advertisement in China Daily, we should be pleased to receive your latest price list for stainless steel tableware. 2.We thank you for your intention to enter into business relations with us. At present, we are interested in your... and wish to receive a sample for which we will pay upon receipt of your advice.
- 15. 3. We learn from our Embassy in your country that you are manufacturing and exporting a variety of Cassette Tape Recorders. As there is a good demand here we should appreciate your sending us a sample together with the prices of various models for which we will pay immediately upon receipt of your debit note. 4. Please be informed that one of our endorsers is in the market for... and we should be glad if you could send us your best prices with indication of time of shipment.
- 16. 5. Your company has been introduced to us by Messrs.... with whom we have traded for many years. Would you please supply us with a complete set off catalogues for Textile Accessories so that we may make choice and work on them. 6. At present, we are keenly interested in bed-sheets and shall be glad if you will kindly send us your latest price list for bed-sheets in various colors specifying sizes and designs.
- 17. 7. If possible, please send us a sample-cutting book for our reference. 8. We are pleased to inform you that there is good sale for your Drilling Machine, Model Z-33 and would ask you to send us your best offer. If your price is found competitive, we are confident there are good prospects for business.
- 18. 9. We have much pleasure in enclosing an enquiry sheet for Great Wall Brand Canned Meat, each can containing 250 grams. This enquiry is from a very famous supermarket with branches all over the country. You will notice from the enquiry that their requirement is in large quantity and therefore price is of utmost importance in concluding the transaction. 10. If you are in a position to supply the goods as per the attached enquiry at very competitive price, we trust large orders will be obtained.
- 19. Reading Materials (A)Safe Sex for Your Computer Abstract: This article gives some rules to prevent computers from the attacks of virus. It concludes that an ounce of prevention is worth a pound of cure. Key words: virus; antivirus software; rules to prevent computers
- 20. Reading Materials (B)A Guide to Computers and Plug-ins on the Internet Abstract: The term “plug-in” refers to a small, add-on piece of software which extends the capabilities of your web browser. This article presents a few methods to use the plug-ins on the Internet. 返 回 Key words: computer; plug-ins; Internet
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