2018年1月1380国开电大本科《商务英语3》期末考试试题及答案


    2018年1月1380国开电科商务英语3期末考试试题答案
    交际语(题2分10分) 15题:选择正确语句完成面话答案序号写答题纸
    1―Hello___________________?
    ―Hello this is Michael from Tianjin Vanguard Trading Inc
    AWho are you?
    BWhat are you?
    CWho is that?
    [答案]C
    2―Kathy I'd like you to meet Maggie Jacobs
    ―_______________ MaggieYou're doing a great job
    AI'm pleased to meet you
    BIt's great to see you again
    CI'm happy to meet you too
    [答案]A
    3―May I suggest the sales start on or about October 1?
    ―___________________
    AWhat do you mean?
    BI like sales
    CGreat
    [答案]C
    4―I think a bus stop advertisement wise chance to promote our products
    ―___________________
    AOur products are popular
    BYou said it
    CI don't like advertisement
    [答案]B
    5―What about the commission?
    ―___________________
    AOf course I'd give you our lowest quotation
    BI'm afraid you have to tell me how large your order is going to be
    CIt's a general practice everywhere else
    [答案]B
    二词汇语法(题2分30分) 620题:阅读面句子 三选项中选出填入空白处正确选项答案序号写答题纸
    6Good manners maybe varied___________________cultural backgrounds
    Asince
    Bbecause
    Cdue to
    [答案]C
    7I was___________________devising sales strategies and targets for the West Region
    Aresponsible with
    Bresponsible for
    Cresponsible in
    [答案]B
    8You just send the faulty product back to them and they___________________it free of charge
    Awill replace
    Breplace
    Chave replaced
    [答案]A
    9The price of commodities___________________on many factors like quality demandsupply etc
    Ais basing
    Bhas based
    Cis based
    [答案]C
    10Your Tshirts found a ready market in the eastern part of our country___________2014
    Aon
    Bin
    Cat
    [答案]B
    11Finally they return the___________________to the people who bought shares in the company
    Acost
    Bprice
    Cprofits
    [答案]C
    12We sell insurance cover___________________your pay will depend on the cover you require
    Afee
    Bfare
    Ccharge
    [答案]C
    13That is the reason___________________we've lost so many customers
    Awhy
    Bthat
    Cwhich
    [答案]A
    14I plan to use the media mix to reach our___________________
    Atarget market
    Bfree market
    Cstock market
    [答案]A
    15I'll___________________the exchange rate and service charge and then type up the check for you
    Amakeup
    Bfigure out
    Ccarryout
    [答案]B
    16We have___________________in most major cities in China
    Asubsides
    Bsubsidiaries
    Csubmits
    [答案]B
    17___________________you have said is very important to us
    AWhat
    BThat
    CWhose
    [答案]A
    18It means you can___________________online with us
    Atranslate
    Btransport
    Ctransact
    [答案]C
    19Moreover reservations by credit card four weeks___________________guarantee availability of the room size required
    Ain advance
    Bat advance
    Con advance
    [答案]A
    20Our terms of payment are normally 30day bill of exchange documents__________payment
    Aagainst
    Bfor
    Cin
    [答案]A
    三阅读理解(题4分40分)
    2125题:阅读列短文ABC三选项中选出正确答案答案序号写答题纸
    Passage l
    It takes a lot of time and effort to develop and maintain a marketing campaign that resonates(鸣) with your potential clientsHowever you should think more about how to develop a marketing campaignAfter all we’re always looking for ways to increase our competitivenessHere are some marketing strategies for you to checkout
    Partner(结伴) with alliesMarketing partnerships have many benefits to push a marketing campaign For starters when you stand side by side with someone else you can deliver better content If you are at the top of your business marketing partnerships are cheaper to maintain your success and expose your brand
    Embrace usergenerated contentAccording to a survey of 839 millennials (千万富翁) they spend 54hoursaday communicating with their peers about 30 percent of their total media timeSimilarly you can also make this by sharing
    personal stories and exchanging ideas with your customersThis is a good way of carrying out advertisement
    Help customers solve a problemAs perfectly stated on Hub Spot You're in business because you provide solutionsSome of the ways you can help customers solve a problem is by:creating howtocontentoffering exclusives that make their lives easierlistening to them or answering their questions or creating APPs or tools
    Let customers interactNo matter what product or service you're offering your customers want to interact with your company or at least other customersAMC for example created an online tool that allowed you to write down your imaginationsAmerican Express connects smallbusiness owners to each other and helpful resources through its open forum
    21This article mainly talks about___________________
    Asome marketing strategies
    Byour potential clients
    Ccommunicative skills
    [答案]A
    22You are suggested in the second paragraph to___________________
    Afight against your opponent
    Bfind allies with someone else
    Calways focus on yourself
    [答案]B
    23To embrace usergenerated content does good at___________________
    Amaking friends with strangers
    Bchoosing capable employees
    Ccarrying out advertisement
    [答案]C
    24Which of the following is NOT away of helping customers solve a problem?___________________
    ACreating howtocontent
    BListening to customers
    CHaving dinner with customers
    [答案]C
    25AMC created an online tools o that___________________
    Aone can write down what he imagines
    Byour dreams and thoughts will come true
    Cthey can gather information from customers
    [答案]A
    2630题:根短文容判断出语句否正确正确写T错误写F答案写答题纸
    Passage 2
    Accounting errors will happen from time to timebut many common accounting mistakes can be avoided with proper planning and preparationHere are the top seven accounting mistakes that should be paid more attention to
    (1) Not knowing your true cash balance:Due to things like automatic payments and bank charges money that appears in your cash drawer and your checking
    account may already be spent
    (2) Mistaking profits for cash:When you have a lot of credit sales your company can post big profits without seeing any cash
    (3) Paying bills too soon:If your vendors give you thirty days to pay them take itUnless you get a discount for paying early paying your bills only when they're due improves your company's cash flow
    (4)Avoiding bookkeeping tasks:Not recording and posting transactions regularly leaves you with a mountain of bookkeeping to deal within the end
    (5)Paying accidental dividends:Every time a corporation owner takes money out of his business it counts as a dividendThat can lead to a bigger personal incometax bill
    (6)Not keeping personal finances separate from business:Mixing up business and personal money can cause bookkeeping and legal problems
    (7)Setting prices too low:Know your costs before you set product or service prices or you run the risk of losing money on every saleA simple breakeven analysis can help you set prices at a profitable level
    26Accounting mistakes can not be avoided
    [答案]F
    27With a lot of credit salesyour company may have no cash at hand
    [答案]T
    28It is recommended not to pay bills too soon
    [答案]T
    29Business money and personal money can be mixed up
    [答案]F
    30Try your best to know your costs before you set product or service prices
    [答案]T
    四写作(篇作文20分)
    31根求写作文
    Suppose you are the manager and write a recommendation letter for Miss Helen Miller according to the following information
    Candidate:Miss Helen Miller
    Working experience:worked in the Export Department of a large firm for over 8years from July 2006 to December 2014
    Her character and advantages:hardworkinghonest and reliableexcellent communication skills work independently and efficiently excellent rapport with people of all ages
    Reason for leaving:personal reasons
    备注翻译:
    假设理根信息海伦米勒姐写推荐信
    候选:海伦•米勒姐
    工作历:2006年7月2014年12月某公司出口部工作8年
    性格优点:勤奋诚实优秀沟通力独立高效工作年龄段融洽相处
    离职原:原
    参考答案:
    Dear Sir or Madam
    Ms Helen Miller is an employee of our company From July 2006 to December 2014 I worked in the export department of our company for more than 8 years and now I have resigned due to personal reasons
    Her character and strengths hardworking honest and reliable excellent communication skills and independent and efficient work efficiency able to get along well with people of all ages
    If you can consider my suggestion to interview and hire her I would be very grateful

    Tianma Company Manager Wang
    December 30 2017


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