[2024版]国开电专科商务英语2线形考
(单元测18) 试题答案
说明：资料整理2023年12月适国开电专科学员台线形考考试
单元测1 试题答案
备注：测试中6道机题中5道选择题1道完形填空题
第题：选择填空（题10分5题）
列选择题库中抽2题
As you knowI’m not quite familiar with how to shop online
It’s a piece of cake I’ll show you how to do it
[答案]AFirst of allyou should find a good ecommerce site
Great Maybe from now onI should try to buy goods online
________________
[答案]CWhy not Go aheadJust give it a try
I think we can use two or more kinds of media together in an advertising campaign
________________
[答案]BThat’s quite rightWe can attract more people
MorningDanielToday I’d like to discuss the promotional events of our products with you
________________
[答案]COKI think we should draw up a thorough planfirst
UhI think online shopping is very timeconsuming
________________
[答案]BI somewhat agree with youbut not completely
列选择题库中抽3题
I know personal selling is also a very effective tool for building______buyers’ confidence
[答案]Bup
Consumers can’t digest too much information on a web pageresulting______low rates of return
[答案]Bin
In ChinaTaobao is one of______ecommerce sites
[答案]Bthe most popular
In my opinionthe first thing______is what tools we should use(考点：定式结构法)
[答案]Ato be discussed
It can be aimed______individuals with select surfing behavior
[答案]Cat
第二题：完形填空(阅读理解选择判断翻译等)（50分）
列带★题库中抽中1试题
★翻译：ABC三选项中选出英文适合中文翻译
1ActuallyI have been thinking about online shopping for a long time
[答案]B事实直考虑网购物已长时间
2Increasinglyonline marketing is no longer just an optionIt is a necessity
[答案]A网络营销愈愈选择种必然
3Online shops give us the opportunity to shop 247
[答案]C网商店提供周7天天24时全天候购物机会
4The rush to buy from online shops has demonstrated a growing consumer acceptance of online marketing
[答案]B消费者网购热潮说明越越消费者接受网络营销
5Online marketing saves time and can be delivered anytimeanywhere
[答案]C线营销节约时间时传输信息
★阅读理解：阅读面短文根文章容ABC三选项中选出佳选项
DEVELOPMENT OF ONLINE MARKETING
With the introduction of the Internetthere came many changes to the way a company might carry out a marketing strategyAbout ten years agowe shopped only at local stores in the market place using cash
Now a new world has been opened up to people around the globe through the World Wide WebWe are able to browse the fanciest shops in the world from homevirtually that isThe technology of secure transactions on the Web has greatly improved and the rush to buy from online shops has demonstrated a growing consumer acceptance of online marketingIncreasinglyonline marketing is no longer just an optionIt is a necessity
Online marketing is an electronicallybased industryIn shortit refers to the conducting of business through the InternetIt is a way of buying and selling goods and servicesand negotiating trade through digital communications
Online marketing allows businesses to reach a wider market while cutting costssaving time and eliminating tons of paperworkMost online retailers ask the customers to pay with a credit cardRegular buyers are issued electronic or digital signatures which are protected by passwordsenabling them to transact business securely via Internet
Online marketing is still in its early stagesas problems such as how to deal with credit card fraud on the Internet still have to be dealt withBut its future looks rosyWith the development of computer technologyecommerce will inevitably become a must in our everyday livesThere is no doubt ecommerce has come of age
1________changed the way a company might carry out a marketing strategy over the past 10 years
[答案]AThe Internet
2What does virtually mean in Paragraph One
[答案]BBy means of a computer
3Which of the following advantages of online marketing is not mentioned
[答案]CIncreasing trust between traders and buyers
4What problems are still outstanding in online shopping
[答案]BCredit card fraud on the Internet
5Which is the author’s attitude towards online shopping
[答案]CUndoubtedly the era of ecommerce has arrived
单元测2 试题答案
备注：测试中6道机题中5道选择题1道完形填空题
第题：选择填空（题10分5题）
列选择题库中抽2题
But why is it so much higher in this market
______________
[答案]CThere are many rich people in this area
I wonder if you are able to offer market exclusivity for all of China
_____________
[答案]CThank you for your interest in representing our product
It seems that the sales volume has not reached our objective
________________
[答案]CIt’s trueI’m sorry about that
OKwhat are your initial thoughts on our computers in China Is there a market
_____________
[答案]CI am very optimistic about the market opportunities in China
We are now looking for agents to cover southern China
Excellent__________
[答案]AI’m very familiar with the market there
列选择题库中抽3题
As it is known that the aim of every business is to make______profit as possible
[答案]Bas much
Sometimes it______over half the total time spent on a research problem
[答案]Atakes up
This is one of the main ways______a business learns what customers want
[答案]Cthat
We are full of confidence______the Chinese market
[答案]Bin
When data______it has to be analyzed to decide what it all means
[答案]Chas been collected
第二题：完形填空(阅读理解选择判断翻译等)（50分）
列带★题库中抽中1试题
★翻译：ABC三选项中选出英文适合中文翻译
1Having been a player in the computer industry in China for the last decadeour company has witnessed firsthand the industry’s phenomenal growth
[答案]B十年中公司作参者亲眼见证中国计算机行业令瞩目发展
2But pricing is based on the needs of target customers and it differs from place to place and over time
[答案]C定价基目标客户需求价格域时间
3In order to succeed in businessthe following two principles of marketing should be kept in mind
[答案]A商业取成功两条营销原应该牢记心
4Attracting customers to a business makes the difference between succeeding and failing
[答案]A否吸引顾客成功失败区
5If customers are satisfiedthere is a chance that they will be retained for a long time and possibly permanently
[答案]C果满足客户机会长期保留成永久客户
★阅读理解：阅读面短文根文章容进行判断正确选T错误选F
PRINCIPLES OF MARKETING
Marketing is the part of your business where money is madeIn order to succeed in businessthe following two principles of marketing should be kept in mind
Firstcustomers are the mainstay of any businessAttracting customers to a business makes the difference between succeeding and failingThereforethe business needs to direct all activities towards satisfying the customers’ needsIf customers are satisfiedthere is a chance that they will be retained for a long time and possibly permanentlyUndoubtedly they are likely to talk to other potential customers
Another principle for a business is that profitable sales volume is more important than maximum sales volumeThe profitable sales volume is the volume of sales that actually will earn a business the most profitAnd the maximum sales volume simply refers to the biggest sum of retail salesSince the aim of most businesses is to make as much profit as possiblebusinesses value profits more than the volume of salesA large volume of sales may result in a low profit marginthereforeit is important for marketers to focus on their profitable sales volume
DECIDE IF EACH OF THE FOLLOWING STATEMENT IS TRUE (T) OR FALSE (F)
1In order to succeed in businessthree principles of marketing should be kept in mind[答案]F
2If customers are satisfiedthey will be likely to encourage more people to buy the products or services[答案]T
3The profitable sales volume is the volume of sales that will bring a business profit[答案]T
4The maximum sales volume refers to the biggest sum of retail sales[答案]T
5Profitable sales volume is as important as the maximum sales volume[答案]F
单元测3 试题答案
备注：测试中6道机题中5道选择题1道完形填空题
第题：选择填空（题10分5题）
列选择题库中抽2题
_______________
It will take at least three weeks
[答案]AHow soon will you finish our TV commercial
_______________
I’m planning to go to Canada for further study
[答案]CWhat is your intention after resigning your current job
_______________
Once a week
[答案]BHow often does your department hold a meeting
_______________
We would like to get in with the fall publicationif possible
[答案]BWhich edition would you like your advertisement to appear in
This is Focus Advertising AgencyHow may I help you
________________
[答案]CI need some information on the advertising rates of your magazines
列选择题库中抽3题
It will take at least two weeks just to get the storyboard______
[答案]Cwritten up
Our advertising rates are______size and location
[答案]Cbased on
Remember we want to create a forwardlooking image______increase the awareness of our brand
[答案]Aas well as
The Digital Image Processing of this copier is a prime reason you can______on it
[答案]Bcount
The Smart Color Laser Copier is comparable______professional editing
[答案]Ato
第二题：完形填空(阅读理解选择判断翻译等)（50分）
列带★题库中抽中1试题
★翻译：ABC三选项中选出英文适合中文翻译
1Our advertising agency will just have to come up with a theme for the advertisement by tomorrow
[答案]C明天前广告公司会出广告题
2Product advertising aims at increasing sales by making a product known to a wider audience
[答案]A产品广告旨通广泛宣传产品提高销售
3A good advertising program tells potential customers the benefits derived from the use of products
[答案]A广告方案告诉潜客户产品中受益
4You can use either your own designers or a team of designers in our agency
[答案]B您采您设计师者采公司设计团队
5Opinion advertising presents the impression of doing a public service by addressing the importance of a company
[答案]C舆广告通强调公司公服务中重性展示公司形象
★阅读理解：阅读面短文根文章容进行判断正确写T错误写F
Product advertising is an important part of marketingIt aims at increasing sales by making a product or service known to a wider audienceand by emphasizing its positive qualitiesA company can advertise in various waysdepending on how much it wishes to spend
There are different media for advertising including televisionradionewspapersmagazinesthe Internet and direct mailThe design and organization of advertising campaigns is usually the job of an advertising agencyA good advertising program tells potential customers why they need the producthow it is used and the benefits derived from its useA successful program also tells the consumer how the product is better than similar offerings by competitors
Corporate advertising is not directly concerned with increasing the sales of a particular product or servicebut more with the brand image and reputation a company wants to present to the general public or within an industryCorporate advertising comes in three different types image advertisingopinion advertising and investment advertisingImage advertising attempts to promote the importance of a companyOpinion advertising presents the impression of doing a public service by addressing the importance of a companyInvestment advertising is designed to attract potential investors
DECIDE IF EACH OF THE FOLLOWING STATEMENT IS TRUE (T) OR FALSE (F)
1Generallyan advertising agency is responsible for designing and organizing a product’s advertisement[答案]T
2It is not necessary to consider the budget of an advertisement in choosing a media for advertising[答案]F
3According to the textthere are three types of media used in advertising[答案]F
4Product advertising is different from corporate advertising[答案]T
5This passage is mainly about the history of advertising[答案]F
单元测4 试题答案
备注：测试中6道机题中5道选择题1道完形填空题
第题：选择填空（题10分5题）
列选择题库中抽2题
______________
In most casesit is the total income received
[答案]AWhat does taxable income refer to
Generally speakingvalue added tax is mainly charged on the taxable services
Well_______________
[答案]Cwhat do you mean by that
Is there any time requirement for registration
__________within 30 days after we receive our business license
[答案]CCertainlyWe should register
Need we fill in the application form
_____________
[答案]AYesyou must
You want to know about the value added taxdon’t you
_______________
[答案]BYescould you give me a brief overview of it
列选择题库中抽3题
______our income is______tax we should pay
[答案]CThe higherthe more
Denialdo you know how to register______the taxation bureau now
[答案]Cwith
Mobile banking functions nearly______telephone banking
[答案]Athe same as
Tax______can be used in public servicesis very important to our country
[答案]Awhich
You should make sure that your password is long enough to prevent it______being easily hacked
[答案]Bfrom
第二题：完形填空(阅读理解选择判断翻译等)（50分）
列带★题库中抽中1试题
★翻译：ABC三选项中选出英文适合中文翻译
1The tax rates are divided into 7 brackets
[答案]B税率分7等级
2As we all knowtax makes up a great part of our country’s revenue
[答案]C众周知国家财政收入部分税收
3It is important to protect your personal information when banking online
[答案]B进行网银行操作时保护信息非常重
4In shortpaying tax is our responsibility to the society
[答案]A总纳税社会责
5If you preferhoweveryou can still file your taxes the oldfashioned way without spending a dime
[答案]C然果愿意然老旧方式报税花分钱
★阅读理解：阅读面短文根文章容进行判断正确选T错误选F
Personal Income Tax Rate
Personal Income Tax Rate(monthly)
(Valid from Sept12011)
bracket
grading
tax rate() (TR)
simple coefficient(SC)
1
less than 1500
3
0
2
15004500
10
105
3
45009000
20
555
4
900035000
25
1005
5
3500055000
30
2755
6
5500080000
35
5505
7
Over 80000
45
13505
NoteTax(income3500)*TRSC
The above chart shows individual income tax in ChinaThe tax free threshold is 3500 RMB per monthThe tax rates are divided into 7 bracketsThe lowest rate is 3 for income between 3501 and 5000while the highest rate is 45 for income over 80000Thereforethe higher our income isthe more tax we should pay
Taxwhich can be used in public services such as educationroad constructionpublic health and so onis very important to our countryAs we all knowtax makes up a great part of our country’s revenueand the development of our country depends on it
From what has been discussed abovewe can see that it is everyone’s legal duty to pay tax because taxes contribute to the country and create benefits for everyoneThose who try to evade taxation are sure to be punishedIn shortpaying tax is our responsibility to society
DECIDE IF EACH OF THE FOLLOWING STATEMENTS IS TRUE (T) OR FALSE (F)
1The purpose of the passage is to help people know the tips how to pay less tax[答案]F
2According to the chartif a person’s monthly is 3600 yuanheshe doesn’t need to pay tax[答案]F
3How much income tax a person pays each month depends on how much hisher income is[答案]T
4The underlined word evade in the last paragraph means increase[答案]F
5Personal income taxes are included in a government’s revenue[答案]T
单元测5 试题答案
备注：测试中6道机题中5道选择题1道完形填空题
第题：选择填空（题10分5题）
列选择题库中抽2题
How about your friendLi Yan Does she work in the same department with you
_______________
[答案]CShe is an assistant auditor and works in the Auditing Department
___________
It’s not badI have worked in this bank for two years and I love my current job
[答案]BHow is everything going
Do you mean that deposits and withdrawals are posted to my account immediately
_________________
[答案]CYeswe process cash transactions as soon as they take place
HiWang Liis that you Long time no see
_________________
[答案]BYesit’s been agesIt’s nice to see you here
How about your friendLi Yan Does she work in the same department with you
_________________
[答案]CShe is an assistant auditor and works in the Auditing Department
Your bank is huge It must have many departments
__________
[答案]AIt’s trueOur bank consists of many departments
列选择题库中抽3题
I have just______some dollars into Renminbi
[答案]Bchanged
Many of the larger banks may______financial instruments
[答案]Cdeal in
Online computer systems help us provide a______service to our customers
[答案]Bspeedy
The Operations Department is the one which takes care______the daytoday business of the bank
[答案]Bmost of
What a______ I didn’t expect to meet you here
[答案]Ccoincidence
第二题：完形填空(阅读理解选择判断翻译等)（50分）
列带★题库中抽中1试题
★翻译：ABC三选项中选出英文适合中文翻译
1You can handle more than one account at the same timedealing with money at will
[答案]B时操作止账户意处理款项
2It shows that money has been lent or borrowedinvested or passed from one account to another
[答案]A表明钱已出入已投资帐户转账户
3The money transfers from your account to another within a second when you click OK on the computer screen
[答案]C电脑屏幕点击确定时账户钱马会转帐户
4You no longer need to spend much time lining up at a bank to do your transactions
[答案]A需花时间银行排队进行交易
5These services include accepting depositsmaking loanspaying or charging interesttransferring and investing money
[答案]B服务包括接受存款发放贷款支付收取利息转投资资金
★阅读理解：阅读面短文根文章容ABC三选项中选出佳选项
The roles and functions of banks have changed{[答案]Aover the years}Today the services that a bank offers depend on the type of bank and the countryMany of the larger banks may deal in financial instruments such as share certificatescertificates of depositand bills of exchangeA financial instrument is a{[答案]Clegal}documentIt shows{[答案]Cthat}money has been lent or borrowed
invested or passed from one account to another
Some banks also offer banking and insurance to their customersHoweverone of the basic functions of a bank is to provide services related to the storing and management of moneyThese{[答案]Bservices}include accepting depositsmaking loanspaying or charging interesttransferring and investing moneyATM networks and so on{[答案]BNowadays}online banking allows us to have more choices and servicesincluding opening accountstransferring money between accountspaying bills and even getting loans
单元测6 试题答案
备注：测试中6道机题中5道选择题1道完形填空题
第题：选择填空（题10分5题）
列选择题库中抽2题
Can we discuss the question of commodity inspection
___________________
[答案]AOKAs an integral part of the contractthe inspection of goods is particularly important
But in your casewe strongly recommend War Risks and WPA
__________________
[答案]AOKthen please cover both War Risks and WPA for us
Can we discuss the question of commodity inspection
__________________
[答案]AOKAs an integral part of the contractthe inspection of goods is particularly important
I suggest that you conduct a commodity reinspection in a month
_________________
[答案]CThat sounds goodbut I’d like to know how much time it will take
I’d like to know what insurance you will cover for your clients
________________
[答案]BI suggest a Free of Particular Average Policy
Now shall we move on to the next question
________________
[答案]CSureLet’s talk about the time of shipment and payment
列选择题库中抽3题
______our customer was very happy with the quality of service
[答案]CNeedless to say
The sandbags stopped her property from______
[答案]Bbeing flooded
We’ll accept the goods______the results from the two inspections are identical
[答案]Aonly if
What’s the insurance______for the shipment
[答案]Arate
Who______the inspection certificate
[答案]Bissues
第二题：完形填空(阅读理解选择判断翻译等)（50分）
列带★题库中抽中1试题
★翻译：ABC三选项中选出英文适合中文翻译
1The reinspection should be completed within a month of the arrival of the goods
[答案]A货物重新检查应货月完成
2OKthen please cover both War Risks and WPA for us
[答案]B请办理战争险水渍险
3I provide more information below about our company and the services we offer for your reference
[答案]B面提供更关公司信息提供服务供您参考
4Needless to say our customer was very happy with the quality of service
[答案]C说客户非常满意服务质量
5I would like to inform you that the following consignment has been shipped
[答案]A谨通知贵公司列货物已装运
★阅读理解：阅读面短文根文章容ABC三选项中选出佳选项
Far East is a specialist logistics service providerWe operate in sectors of commerce and industry where flexible solutions
{[答案]Bare required}We’re flexibleadaptable and innovativeEverything we do is about your businessWe will tailor our services to your exact needsor provide a unique solution
An example of a recent action was the delivery of sandbags to Rowlands Castle this weekOur customer urgently required the delivery{[答案]Cdue to}the local flooding
Alsothe customer worked nightsso we had to make the delivery{[答案]Cfit}with her work schedule{[答案]BTo make}it more manageablewe divided the sandbags onto two pallets
On arrivalour staff parked in I foot deep water and assisted the customer with placing the sandbags{[答案]Aso that}they stopped her property from being floodedNeedless to sayour customer was very happy with the quality of service
单元测7 试题答案
备注：测试中6道机题中5道选择题1道完形填空题
第题：选择填空（题10分5题）
列选择题库中抽2题
Could I suggest we meet to review the issue and propose a mutually satisfactory solution
______________
[答案]AYou are welcomeYou can visit us any time you like
Could I suggest we meet to review the issue and propose a mutually satisfactory solution
_______________
[答案]CSurewe will try our best jointly to deal with the issue
I’m afraid the goods we received yesterday are short of weight
_______________
[答案]CI’m sorry to say the shipment didn’t turn out to be satisfactory
Is it possible to find alternative payment terms for this order
_______________
[答案]AI’m afraid notWe insist on a letter of credit
So could you make an exception and accept DP
_______________
[答案]AI shall tell you frankly it would drastically increase our risk
We regret we cannot review your weightshortage claim as it really has nothing to do with us
_______________
[答案]BBut 15 tons of goods can’t simply disappear into thin air
列选择题库中抽3题
Consumption and investmentmeanwhileaccounted for 45 and 12 percentage points of firstquarter growth_______
[答案]Crespectively
The company owns branches not only in Europe______in North America
[答案]Bbut also
We______a copy of the statement for your reference
[答案]Aenclose
We won’t entertain your claim_____the inspection certification from the Commodity Inspection Bureau
[答案]Cunless you have
You should be confident with our products______enjoys a high prestige among the consumers
[答案]Cwhich
第二题：完形填空(阅读理解选择判断翻译等)（50分）
列带★题库中抽中1试题
★翻译：ABC三选项中选出英文适合中文翻译
1For the sellerthe best terms would be full payment in cash at the time of sale
[答案]B卖方说付款方式销售时全额现金支付
2There is a difference of 5 million dollars between this year’s sales and last year’s
[答案]B年年销售额相差5百万美元
3So let’s meet each other halfway and compromise on a 10 reduction in price on the consignment
[答案]C双方做步运货价减少10吧
4The manager hastened to point out that his products were far superior to others
[答案]A理急忙指出产品
515 tons of goods can’t simply disappear into thin air
[答案]A15吨货物空消失
★阅读理解：阅读面短文根文章容ABC三选项中选出佳选项
The terms of payment are important for both the seller and the buyer
For the sellerthe best terms would be full payment{[答案]Bin}cash at the time of saleBut the buyer would prefer to have the goods before making payment
Importers and exporters are separated from each other by{[答案]Athousands}of milesThis adds to the difficulties of{[答案]Breaching}an agreement of paymentHoweverexporters and importers usually meet each other halfway and agree to payment by a Letter of Credit
A letter of credit (LC) is a banker’s guarantee that payment will be madeif all the required shipping documents are presented
* In this wayexporters receive a guarantee not only from importersbut also from a bank
* On{[答案]Athe other}handimporters are given the guarantee that the bank will not make payment unless all the shipping documents are presented
Neverthelessthe exporter can further require an{[答案]Cirrevocable}letter of creditThat means the guarantee of payment cannot be can celled either by the opening bank or the importer
单元测8 试题答案
备注：测试中6道机题中5道选择题1道完形填空题
第题：选择填空（题10分5题）
列选择题库中抽2题
How can people avoid food contamination nowadays
________________
[答案]CThe government should set strict rules to standardize the production of food
I’d like to have credit information about my corporate partner in Australia
________________
[答案]AWellour department deals with all kinds of consultant service
What do I have to do to get the credit information of our corporate partner
____________________
[答案]BIt’s not complicatedJust fill in a form and sign it
What should a healthy diet contain
____________________
[答案]BA healthy diet should contain all the essential nutrients
Why does food contamination seem to occur so frequently these days
___________________
[答案]CBecause those food manufacturers only focus on making money
列选择题库中抽3题
______it may lead tothey always pursue the profit maximization
[答案]BNo matter what
A healthy diet should contain all the necessary______
[答案]Cnutrients
It assures that you are dealing with a______business partner
[答案]Atrustworthy
Nowadaysmore and more attention is being paid______Business Ethics
[答案]Ato
The only thing for you______is to fill in a form and sign it
[答案]Cto do
第二题：完形填空(阅读理解选择判断翻译等)（50分）
列带★题库中抽中1试题
★翻译：ABC三选项中选出英文适合中文翻译
1Could you please confirm that they have sufficient funds to cover this amount of order
[答案]A请您确认足够资金支付数量订单
2Events resulting from a loss of trust are being seen now and then and they affect society in many unfortunate ways
[答案]B信缺失导致事件时发生方面严重影响社会
3Many people know the importance of business ethicsbut still some people don’t keep to it
[答案]C许知道商业道德重性遵守
4The food manufacturers are so obsessed with making money that they often lose their business ethics
[答案]A食品生产商沉迷赚钱结果常置商业道德顾
5People can’t bear this kind of behavior and the businesses responsible must be closed down immediately
[答案]C法容忍类行相关责企业必须立关闭
★阅读理解：阅读面短文根文章容ABC三选项中选出佳选项
BUSINESS ETHICS
Nowadaysmore and more attention is being paid to Business EthicsBut what does it mean What is the importance of ethics in business
Business ethics is not about personalitythough a good personality is valuableEthics is the primary element and prerequisite for a successful businessNo matter what you doyou should think of business as a matter of integrityNowadaysthe slip in ethics and the absence of social responsibilityespecially integrityhave led to a crisis in businessseriously influencing social development
Events resulting from a loss of trust are being seen now and then and they affect society in many unfortunate waysMost people know the importance of business ethicsbut still some people don’t honor themWe often hear media reports on problems in businesssuch as adding harmful materials to productsThese behaviors cause much damage to consumerswho spend money but do not get quality goodsespecially when these commodities do great harm to their healthIt is difficult for people to forget the case in which some children consumed unsafe milk powder produced by a few immoral businessesand their health suffered serious damage as a resultPeople can’t bear this kind of behavior and the businesses responsible must be closed down and the related personnel be punished
1What’s the primary component for a prosperous business
[答案]CBusiness ethics
2What is the influence of losing integrity
[答案]AHinder social development
3What is people’s attitude towards business ethics
[答案]BLots of people know its importance but some still don’t honor it
4Which one among the following items is not mentioned in this passage
[答案]BManufacture’s immoral behaviors do little harm to consumers
5What is the author’s attitude toward immoral behaviors in business
[答案]ACritical
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(单元测18) 试题答案
说明：资料整理2023年12月适国开电专科学员台线形考考试
单元测1 试题答案
备注：测试中6道机题中5道选择题1道完形填空题
第题：选择填空（题10分5题）
列选择题库中抽2题
As you knowI’m not quite familiar with how to shop online
It’s a piece of cake I’ll show you how to do it
[答案]AFirst of allyou should find a good ecommerce site
Great Maybe from now onI should try to buy goods online
________________
[答案]CWhy not Go aheadJust give it a try
I think we can use two or more kinds of media together in an advertising campaign
________________
[答案]BThat’s quite rightWe can attract more people
MorningDanielToday I’d like to discuss the promotional events of our products with you
________________
[答案]COKI think we should draw up a thorough planfirst
UhI think online shopping is very timeconsuming
________________
[答案]BI somewhat agree with youbut not completely
列选择题库中抽3题
I know personal selling is also a very effective tool for building______buyers’ confidence
[答案]Bup
Consumers can’t digest too much information on a web pageresulting______low rates of return
[答案]Bin
In ChinaTaobao is one of______ecommerce sites
[答案]Bthe most popular
In my opinionthe first thing______is what tools we should use(考点：定式结构法)
[答案]Ato be discussed
It can be aimed______individuals with select surfing behavior
[答案]Cat
第二题：完形填空(阅读理解选择判断翻译等)（50分）
列带★题库中抽中1试题
★翻译：ABC三选项中选出英文适合中文翻译
1ActuallyI have been thinking about online shopping for a long time
[答案]B事实直考虑网购物已长时间
2Increasinglyonline marketing is no longer just an optionIt is a necessity
[答案]A网络营销愈愈选择种必然
3Online shops give us the opportunity to shop 247
[答案]C网商店提供周7天天24时全天候购物机会
4The rush to buy from online shops has demonstrated a growing consumer acceptance of online marketing
[答案]B消费者网购热潮说明越越消费者接受网络营销
5Online marketing saves time and can be delivered anytimeanywhere
[答案]C线营销节约时间时传输信息
★阅读理解：阅读面短文根文章容ABC三选项中选出佳选项
DEVELOPMENT OF ONLINE MARKETING
With the introduction of the Internetthere came many changes to the way a company might carry out a marketing strategyAbout ten years agowe shopped only at local stores in the market place using cash
Now a new world has been opened up to people around the globe through the World Wide WebWe are able to browse the fanciest shops in the world from homevirtually that isThe technology of secure transactions on the Web has greatly improved and the rush to buy from online shops has demonstrated a growing consumer acceptance of online marketingIncreasinglyonline marketing is no longer just an optionIt is a necessity
Online marketing is an electronicallybased industryIn shortit refers to the conducting of business through the InternetIt is a way of buying and selling goods and servicesand negotiating trade through digital communications
Online marketing allows businesses to reach a wider market while cutting costssaving time and eliminating tons of paperworkMost online retailers ask the customers to pay with a credit cardRegular buyers are issued electronic or digital signatures which are protected by passwordsenabling them to transact business securely via Internet
Online marketing is still in its early stagesas problems such as how to deal with credit card fraud on the Internet still have to be dealt withBut its future looks rosyWith the development of computer technologyecommerce will inevitably become a must in our everyday livesThere is no doubt ecommerce has come of age
1________changed the way a company might carry out a marketing strategy over the past 10 years
[答案]AThe Internet
2What does virtually mean in Paragraph One
[答案]BBy means of a computer
3Which of the following advantages of online marketing is not mentioned
[答案]CIncreasing trust between traders and buyers
4What problems are still outstanding in online shopping
[答案]BCredit card fraud on the Internet
5Which is the author’s attitude towards online shopping
[答案]CUndoubtedly the era of ecommerce has arrived
单元测2 试题答案
备注：测试中6道机题中5道选择题1道完形填空题
第题：选择填空（题10分5题）
列选择题库中抽2题
But why is it so much higher in this market
______________
[答案]CThere are many rich people in this area
I wonder if you are able to offer market exclusivity for all of China
_____________
[答案]CThank you for your interest in representing our product
It seems that the sales volume has not reached our objective
________________
[答案]CIt’s trueI’m sorry about that
OKwhat are your initial thoughts on our computers in China Is there a market
_____________
[答案]CI am very optimistic about the market opportunities in China
We are now looking for agents to cover southern China
Excellent__________
[答案]AI’m very familiar with the market there
列选择题库中抽3题
As it is known that the aim of every business is to make______profit as possible
[答案]Bas much
Sometimes it______over half the total time spent on a research problem
[答案]Atakes up
This is one of the main ways______a business learns what customers want
[答案]Cthat
We are full of confidence______the Chinese market
[答案]Bin
When data______it has to be analyzed to decide what it all means
[答案]Chas been collected
第二题：完形填空(阅读理解选择判断翻译等)（50分）
列带★题库中抽中1试题
★翻译：ABC三选项中选出英文适合中文翻译
1Having been a player in the computer industry in China for the last decadeour company has witnessed firsthand the industry’s phenomenal growth
[答案]B十年中公司作参者亲眼见证中国计算机行业令瞩目发展
2But pricing is based on the needs of target customers and it differs from place to place and over time
[答案]C定价基目标客户需求价格域时间
3In order to succeed in businessthe following two principles of marketing should be kept in mind
[答案]A商业取成功两条营销原应该牢记心
4Attracting customers to a business makes the difference between succeeding and failing
[答案]A否吸引顾客成功失败区
5If customers are satisfiedthere is a chance that they will be retained for a long time and possibly permanently
[答案]C果满足客户机会长期保留成永久客户
★阅读理解：阅读面短文根文章容进行判断正确选T错误选F
PRINCIPLES OF MARKETING
Marketing is the part of your business where money is madeIn order to succeed in businessthe following two principles of marketing should be kept in mind
Firstcustomers are the mainstay of any businessAttracting customers to a business makes the difference between succeeding and failingThereforethe business needs to direct all activities towards satisfying the customers’ needsIf customers are satisfiedthere is a chance that they will be retained for a long time and possibly permanentlyUndoubtedly they are likely to talk to other potential customers
Another principle for a business is that profitable sales volume is more important than maximum sales volumeThe profitable sales volume is the volume of sales that actually will earn a business the most profitAnd the maximum sales volume simply refers to the biggest sum of retail salesSince the aim of most businesses is to make as much profit as possiblebusinesses value profits more than the volume of salesA large volume of sales may result in a low profit marginthereforeit is important for marketers to focus on their profitable sales volume
DECIDE IF EACH OF THE FOLLOWING STATEMENT IS TRUE (T) OR FALSE (F)
1In order to succeed in businessthree principles of marketing should be kept in mind[答案]F
2If customers are satisfiedthey will be likely to encourage more people to buy the products or services[答案]T
3The profitable sales volume is the volume of sales that will bring a business profit[答案]T
4The maximum sales volume refers to the biggest sum of retail sales[答案]T
5Profitable sales volume is as important as the maximum sales volume[答案]F
单元测3 试题答案
备注：测试中6道机题中5道选择题1道完形填空题
第题：选择填空（题10分5题）
列选择题库中抽2题
_______________
It will take at least three weeks
[答案]AHow soon will you finish our TV commercial
_______________
I’m planning to go to Canada for further study
[答案]CWhat is your intention after resigning your current job
_______________
Once a week
[答案]BHow often does your department hold a meeting
_______________
We would like to get in with the fall publicationif possible
[答案]BWhich edition would you like your advertisement to appear in
This is Focus Advertising AgencyHow may I help you
________________
[答案]CI need some information on the advertising rates of your magazines
列选择题库中抽3题
It will take at least two weeks just to get the storyboard______
[答案]Cwritten up
Our advertising rates are______size and location
[答案]Cbased on
Remember we want to create a forwardlooking image______increase the awareness of our brand
[答案]Aas well as
The Digital Image Processing of this copier is a prime reason you can______on it
[答案]Bcount
The Smart Color Laser Copier is comparable______professional editing
[答案]Ato
第二题：完形填空(阅读理解选择判断翻译等)（50分）
列带★题库中抽中1试题
★翻译：ABC三选项中选出英文适合中文翻译
1Our advertising agency will just have to come up with a theme for the advertisement by tomorrow
[答案]C明天前广告公司会出广告题
2Product advertising aims at increasing sales by making a product known to a wider audience
[答案]A产品广告旨通广泛宣传产品提高销售
3A good advertising program tells potential customers the benefits derived from the use of products
[答案]A广告方案告诉潜客户产品中受益
4You can use either your own designers or a team of designers in our agency
[答案]B您采您设计师者采公司设计团队
5Opinion advertising presents the impression of doing a public service by addressing the importance of a company
[答案]C舆广告通强调公司公服务中重性展示公司形象
★阅读理解：阅读面短文根文章容进行判断正确写T错误写F
Product advertising is an important part of marketingIt aims at increasing sales by making a product or service known to a wider audienceand by emphasizing its positive qualitiesA company can advertise in various waysdepending on how much it wishes to spend
There are different media for advertising including televisionradionewspapersmagazinesthe Internet and direct mailThe design and organization of advertising campaigns is usually the job of an advertising agencyA good advertising program tells potential customers why they need the producthow it is used and the benefits derived from its useA successful program also tells the consumer how the product is better than similar offerings by competitors
Corporate advertising is not directly concerned with increasing the sales of a particular product or servicebut more with the brand image and reputation a company wants to present to the general public or within an industryCorporate advertising comes in three different types image advertisingopinion advertising and investment advertisingImage advertising attempts to promote the importance of a companyOpinion advertising presents the impression of doing a public service by addressing the importance of a companyInvestment advertising is designed to attract potential investors
DECIDE IF EACH OF THE FOLLOWING STATEMENT IS TRUE (T) OR FALSE (F)
1Generallyan advertising agency is responsible for designing and organizing a product’s advertisement[答案]T
2It is not necessary to consider the budget of an advertisement in choosing a media for advertising[答案]F
3According to the textthere are three types of media used in advertising[答案]F
4Product advertising is different from corporate advertising[答案]T
5This passage is mainly about the history of advertising[答案]F
单元测4 试题答案
备注：测试中6道机题中5道选择题1道完形填空题
第题：选择填空（题10分5题）
列选择题库中抽2题
______________
In most casesit is the total income received
[答案]AWhat does taxable income refer to
Generally speakingvalue added tax is mainly charged on the taxable services
Well_______________
[答案]Cwhat do you mean by that
Is there any time requirement for registration
__________within 30 days after we receive our business license
[答案]CCertainlyWe should register
Need we fill in the application form
_____________
[答案]AYesyou must
You want to know about the value added taxdon’t you
_______________
[答案]BYescould you give me a brief overview of it
列选择题库中抽3题
______our income is______tax we should pay
[答案]CThe higherthe more
Denialdo you know how to register______the taxation bureau now
[答案]Cwith
Mobile banking functions nearly______telephone banking
[答案]Athe same as
Tax______can be used in public servicesis very important to our country
[答案]Awhich
You should make sure that your password is long enough to prevent it______being easily hacked
[答案]Bfrom
第二题：完形填空(阅读理解选择判断翻译等)（50分）
列带★题库中抽中1试题
★翻译：ABC三选项中选出英文适合中文翻译
1The tax rates are divided into 7 brackets
[答案]B税率分7等级
2As we all knowtax makes up a great part of our country’s revenue
[答案]C众周知国家财政收入部分税收
3It is important to protect your personal information when banking online
[答案]B进行网银行操作时保护信息非常重
4In shortpaying tax is our responsibility to the society
[答案]A总纳税社会责
5If you preferhoweveryou can still file your taxes the oldfashioned way without spending a dime
[答案]C然果愿意然老旧方式报税花分钱
★阅读理解：阅读面短文根文章容进行判断正确选T错误选F
Personal Income Tax Rate
Personal Income Tax Rate(monthly)
(Valid from Sept12011)
bracket
grading
tax rate() (TR)
simple coefficient(SC)
1
less than 1500
3
0
2
15004500
10
105
3
45009000
20
555
4
900035000
25
1005
5
3500055000
30
2755
6
5500080000
35
5505
7
Over 80000
45
13505
NoteTax(income3500)*TRSC
The above chart shows individual income tax in ChinaThe tax free threshold is 3500 RMB per monthThe tax rates are divided into 7 bracketsThe lowest rate is 3 for income between 3501 and 5000while the highest rate is 45 for income over 80000Thereforethe higher our income isthe more tax we should pay
Taxwhich can be used in public services such as educationroad constructionpublic health and so onis very important to our countryAs we all knowtax makes up a great part of our country’s revenueand the development of our country depends on it
From what has been discussed abovewe can see that it is everyone’s legal duty to pay tax because taxes contribute to the country and create benefits for everyoneThose who try to evade taxation are sure to be punishedIn shortpaying tax is our responsibility to society
DECIDE IF EACH OF THE FOLLOWING STATEMENTS IS TRUE (T) OR FALSE (F)
1The purpose of the passage is to help people know the tips how to pay less tax[答案]F
2According to the chartif a person’s monthly is 3600 yuanheshe doesn’t need to pay tax[答案]F
3How much income tax a person pays each month depends on how much hisher income is[答案]T
4The underlined word evade in the last paragraph means increase[答案]F
5Personal income taxes are included in a government’s revenue[答案]T
单元测5 试题答案
备注：测试中6道机题中5道选择题1道完形填空题
第题：选择填空（题10分5题）
列选择题库中抽2题
How about your friendLi Yan Does she work in the same department with you
_______________
[答案]CShe is an assistant auditor and works in the Auditing Department
___________
It’s not badI have worked in this bank for two years and I love my current job
[答案]BHow is everything going
Do you mean that deposits and withdrawals are posted to my account immediately
_________________
[答案]CYeswe process cash transactions as soon as they take place
HiWang Liis that you Long time no see
_________________
[答案]BYesit’s been agesIt’s nice to see you here
How about your friendLi Yan Does she work in the same department with you
_________________
[答案]CShe is an assistant auditor and works in the Auditing Department
Your bank is huge It must have many departments
__________
[答案]AIt’s trueOur bank consists of many departments
列选择题库中抽3题
I have just______some dollars into Renminbi
[答案]Bchanged
Many of the larger banks may______financial instruments
[答案]Cdeal in
Online computer systems help us provide a______service to our customers
[答案]Bspeedy
The Operations Department is the one which takes care______the daytoday business of the bank
[答案]Bmost of
What a______ I didn’t expect to meet you here
[答案]Ccoincidence
第二题：完形填空(阅读理解选择判断翻译等)（50分）
列带★题库中抽中1试题
★翻译：ABC三选项中选出英文适合中文翻译
1You can handle more than one account at the same timedealing with money at will
[答案]B时操作止账户意处理款项
2It shows that money has been lent or borrowedinvested or passed from one account to another
[答案]A表明钱已出入已投资帐户转账户
3The money transfers from your account to another within a second when you click OK on the computer screen
[答案]C电脑屏幕点击确定时账户钱马会转帐户
4You no longer need to spend much time lining up at a bank to do your transactions
[答案]A需花时间银行排队进行交易
5These services include accepting depositsmaking loanspaying or charging interesttransferring and investing money
[答案]B服务包括接受存款发放贷款支付收取利息转投资资金
★阅读理解：阅读面短文根文章容ABC三选项中选出佳选项
The roles and functions of banks have changed{[答案]Aover the years}Today the services that a bank offers depend on the type of bank and the countryMany of the larger banks may deal in financial instruments such as share certificatescertificates of depositand bills of exchangeA financial instrument is a{[答案]Clegal}documentIt shows{[答案]Cthat}money has been lent or borrowed
invested or passed from one account to another
Some banks also offer banking and insurance to their customersHoweverone of the basic functions of a bank is to provide services related to the storing and management of moneyThese{[答案]Bservices}include accepting depositsmaking loanspaying or charging interesttransferring and investing moneyATM networks and so on{[答案]BNowadays}online banking allows us to have more choices and servicesincluding opening accountstransferring money between accountspaying bills and even getting loans
单元测6 试题答案
备注：测试中6道机题中5道选择题1道完形填空题
第题：选择填空（题10分5题）
列选择题库中抽2题
Can we discuss the question of commodity inspection
___________________
[答案]AOKAs an integral part of the contractthe inspection of goods is particularly important
But in your casewe strongly recommend War Risks and WPA
__________________
[答案]AOKthen please cover both War Risks and WPA for us
Can we discuss the question of commodity inspection
__________________
[答案]AOKAs an integral part of the contractthe inspection of goods is particularly important
I suggest that you conduct a commodity reinspection in a month
_________________
[答案]CThat sounds goodbut I’d like to know how much time it will take
I’d like to know what insurance you will cover for your clients
________________
[答案]BI suggest a Free of Particular Average Policy
Now shall we move on to the next question
________________
[答案]CSureLet’s talk about the time of shipment and payment
列选择题库中抽3题
______our customer was very happy with the quality of service
[答案]CNeedless to say
The sandbags stopped her property from______
[答案]Bbeing flooded
We’ll accept the goods______the results from the two inspections are identical
[答案]Aonly if
What’s the insurance______for the shipment
[答案]Arate
Who______the inspection certificate
[答案]Bissues
第二题：完形填空(阅读理解选择判断翻译等)（50分）
列带★题库中抽中1试题
★翻译：ABC三选项中选出英文适合中文翻译
1The reinspection should be completed within a month of the arrival of the goods
[答案]A货物重新检查应货月完成
2OKthen please cover both War Risks and WPA for us
[答案]B请办理战争险水渍险
3I provide more information below about our company and the services we offer for your reference
[答案]B面提供更关公司信息提供服务供您参考
4Needless to say our customer was very happy with the quality of service
[答案]C说客户非常满意服务质量
5I would like to inform you that the following consignment has been shipped
[答案]A谨通知贵公司列货物已装运
★阅读理解：阅读面短文根文章容ABC三选项中选出佳选项
Far East is a specialist logistics service providerWe operate in sectors of commerce and industry where flexible solutions
{[答案]Bare required}We’re flexibleadaptable and innovativeEverything we do is about your businessWe will tailor our services to your exact needsor provide a unique solution
An example of a recent action was the delivery of sandbags to Rowlands Castle this weekOur customer urgently required the delivery{[答案]Cdue to}the local flooding
Alsothe customer worked nightsso we had to make the delivery{[答案]Cfit}with her work schedule{[答案]BTo make}it more manageablewe divided the sandbags onto two pallets
On arrivalour staff parked in I foot deep water and assisted the customer with placing the sandbags{[答案]Aso that}they stopped her property from being floodedNeedless to sayour customer was very happy with the quality of service
单元测7 试题答案
备注：测试中6道机题中5道选择题1道完形填空题
第题：选择填空（题10分5题）
列选择题库中抽2题
Could I suggest we meet to review the issue and propose a mutually satisfactory solution
______________
[答案]AYou are welcomeYou can visit us any time you like
Could I suggest we meet to review the issue and propose a mutually satisfactory solution
_______________
[答案]CSurewe will try our best jointly to deal with the issue
I’m afraid the goods we received yesterday are short of weight
_______________
[答案]CI’m sorry to say the shipment didn’t turn out to be satisfactory
Is it possible to find alternative payment terms for this order
_______________
[答案]AI’m afraid notWe insist on a letter of credit
So could you make an exception and accept DP
_______________
[答案]AI shall tell you frankly it would drastically increase our risk
We regret we cannot review your weightshortage claim as it really has nothing to do with us
_______________
[答案]BBut 15 tons of goods can’t simply disappear into thin air
列选择题库中抽3题
Consumption and investmentmeanwhileaccounted for 45 and 12 percentage points of firstquarter growth_______
[答案]Crespectively
The company owns branches not only in Europe______in North America
[答案]Bbut also
We______a copy of the statement for your reference
[答案]Aenclose
We won’t entertain your claim_____the inspection certification from the Commodity Inspection Bureau
[答案]Cunless you have
You should be confident with our products______enjoys a high prestige among the consumers
[答案]Cwhich
第二题：完形填空(阅读理解选择判断翻译等)（50分）
列带★题库中抽中1试题
★翻译：ABC三选项中选出英文适合中文翻译
1For the sellerthe best terms would be full payment in cash at the time of sale
[答案]B卖方说付款方式销售时全额现金支付
2There is a difference of 5 million dollars between this year’s sales and last year’s
[答案]B年年销售额相差5百万美元
3So let’s meet each other halfway and compromise on a 10 reduction in price on the consignment
[答案]C双方做步运货价减少10吧
4The manager hastened to point out that his products were far superior to others
[答案]A理急忙指出产品
515 tons of goods can’t simply disappear into thin air
[答案]A15吨货物空消失
★阅读理解：阅读面短文根文章容ABC三选项中选出佳选项
The terms of payment are important for both the seller and the buyer
For the sellerthe best terms would be full payment{[答案]Bin}cash at the time of saleBut the buyer would prefer to have the goods before making payment
Importers and exporters are separated from each other by{[答案]Athousands}of milesThis adds to the difficulties of{[答案]Breaching}an agreement of paymentHoweverexporters and importers usually meet each other halfway and agree to payment by a Letter of Credit
A letter of credit (LC) is a banker’s guarantee that payment will be madeif all the required shipping documents are presented
* In this wayexporters receive a guarantee not only from importersbut also from a bank
* On{[答案]Athe other}handimporters are given the guarantee that the bank will not make payment unless all the shipping documents are presented
Neverthelessthe exporter can further require an{[答案]Cirrevocable}letter of creditThat means the guarantee of payment cannot be can celled either by the opening bank or the importer
单元测8 试题答案
备注：测试中6道机题中5道选择题1道完形填空题
第题：选择填空（题10分5题）
列选择题库中抽2题
How can people avoid food contamination nowadays
________________
[答案]CThe government should set strict rules to standardize the production of food
I’d like to have credit information about my corporate partner in Australia
________________
[答案]AWellour department deals with all kinds of consultant service
What do I have to do to get the credit information of our corporate partner
____________________
[答案]BIt’s not complicatedJust fill in a form and sign it
What should a healthy diet contain
____________________
[答案]BA healthy diet should contain all the essential nutrients
Why does food contamination seem to occur so frequently these days
___________________
[答案]CBecause those food manufacturers only focus on making money
列选择题库中抽3题
______it may lead tothey always pursue the profit maximization
[答案]BNo matter what
A healthy diet should contain all the necessary______
[答案]Cnutrients
It assures that you are dealing with a______business partner
[答案]Atrustworthy
Nowadaysmore and more attention is being paid______Business Ethics
[答案]Ato
The only thing for you______is to fill in a form and sign it
[答案]Cto do
第二题：完形填空(阅读理解选择判断翻译等)（50分）
列带★题库中抽中1试题
★翻译：ABC三选项中选出英文适合中文翻译
1Could you please confirm that they have sufficient funds to cover this amount of order
[答案]A请您确认足够资金支付数量订单
2Events resulting from a loss of trust are being seen now and then and they affect society in many unfortunate ways
[答案]B信缺失导致事件时发生方面严重影响社会
3Many people know the importance of business ethicsbut still some people don’t keep to it
[答案]C许知道商业道德重性遵守
4The food manufacturers are so obsessed with making money that they often lose their business ethics
[答案]A食品生产商沉迷赚钱结果常置商业道德顾
5People can’t bear this kind of behavior and the businesses responsible must be closed down immediately
[答案]C法容忍类行相关责企业必须立关闭
★阅读理解：阅读面短文根文章容ABC三选项中选出佳选项
BUSINESS ETHICS
Nowadaysmore and more attention is being paid to Business EthicsBut what does it mean What is the importance of ethics in business
Business ethics is not about personalitythough a good personality is valuableEthics is the primary element and prerequisite for a successful businessNo matter what you doyou should think of business as a matter of integrityNowadaysthe slip in ethics and the absence of social responsibilityespecially integrityhave led to a crisis in businessseriously influencing social development
Events resulting from a loss of trust are being seen now and then and they affect society in many unfortunate waysMost people know the importance of business ethicsbut still some people don’t honor themWe often hear media reports on problems in businesssuch as adding harmful materials to productsThese behaviors cause much damage to consumerswho spend money but do not get quality goodsespecially when these commodities do great harm to their healthIt is difficult for people to forget the case in which some children consumed unsafe milk powder produced by a few immoral businessesand their health suffered serious damage as a resultPeople can’t bear this kind of behavior and the businesses responsible must be closed down and the related personnel be punished
1What’s the primary component for a prosperous business
[答案]CBusiness ethics
2What is the influence of losing integrity
[答案]AHinder social development
3What is people’s attitude towards business ethics
[答案]BLots of people know its importance but some still don’t honor it
4Which one among the following items is not mentioned in this passage
[答案]BManufacture’s immoral behaviors do little harm to consumers
5What is the author’s attitude toward immoral behaviors in business
[答案]ACritical
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