[2024版]国开电专科商务英语2线形考
说明：资料整理2023年12月适国开电专科学员台线形考考试
单元测1 试题答案
备注：测试中6道机题中5道选择题1道完形填空题
第题：选择填空（题10分5题）
列选择题库中抽2题
As you knowI’m not quite familiar with how to shop online
It’s a piece of cake I’ll show you how to do it
[答案]AFirst of allyou should find a good ecommerce site
Great Maybe from now onI should try to buy goods online
________________
[答案]CWhy not Go aheadJust give it a try
I think we can use two or more kinds of media together in an advertising campaign
________________
[答案]BThat’s quite rightWe can attract more people
MorningDanielToday I’d like to discuss the promotional events of our products with you
________________
[答案]COKI think we should draw up a thorough planfirst
UhI think online shopping is very timeconsuming
________________
[答案]BI somewhat agree with youbut not completely
列选择题库中抽3题
I know personal selling is also a very effective tool for building______buyers’ confidence
[答案]Bup
Consumers can’t digest too much information on a web pageresulting______low rates of return
[答案]Bin
In ChinaTaobao is one of______ecommerce sites
[答案]Bthe most popular
In my opinionthe first thing______is what tools we should use(考点：定式结构法)
[答案]Ato be discussed
It can be aimed______individuals with select surfing behavior
[答案]Cat
第二题：完形填空(阅读理解选择判断翻译等)（50分）
列带★题库中抽中1试题
★翻译：ABC三选项中选出英文适合中文翻译
1ActuallyI have been thinking about online shopping for a long time
[答案]B事实直考虑网购物已长时间
2Increasinglyonline marketing is no longer just an optionIt is a necessity
[答案]A网络营销愈愈选择种必然
3Online shops give us the opportunity to shop 247
[答案]C网商店提供周7天天24时全天候购物机会
4The rush to buy from online shops has demonstrated a growing consumer acceptance of online marketing
[答案]B消费者网购热潮说明越越消费者接受网络营销
5Online marketing saves time and can be delivered anytimeanywhere
[答案]C线营销节约时间时传输信息
★阅读理解：阅读面短文根文章容ABC三选项中选出佳选项
DEVELOPMENT OF ONLINE MARKETING
With the introduction of the Internetthere came many changes to the way a company might carry out a marketing strategyAbout ten years agowe shopped only at local stores in the market place using cashNow a new world has been opened up to people around the globe through the World Wide WebWe are able to browse the fanciest shops in the world from homevirtually that isThe technology of secure transactions on the Web has greatly improved and the rush to buy from online shops has demonstrat
ed a growing consumer acceptance of online marketingIncreasinglyonline marketing is no longer just an optionIt is a necessity
Online marketing is an electronicallybased industryIn shortit refers to the conducting of business through the InternetIt is a way of buying and selling goods and servicesand negotiating trade through digital communications
Online marketing allows businesses to reach a wider market while cutting costssaving time and eliminating tons of paperworkMost online retailers ask the customers to pay with a credit cardRegular buyers are issued electronic or digital signatures which are protected by passwordsenabling them to transact business securely via Internet
Online marketing is still in its early stagesas problems such as how to deal with credit card fraud on the Internet still have to be dealt withBut its future looks rosyWith the development of computer technologyecommerce will inevitably become a must in our everyday livesThere is no doubt ecommerce has come of age
1________changed the way a company might carry out a marketing strategy over the past 10 years
[答案]AThe Internet
2What does virtually mean in Paragraph One
[答案]BBy means of a computer
3Which of the following advantages of online marketing is not mentioned
[答案]CIncreasing trust between traders and buyers
4What problems are still outstanding in online shopping
[答案]BCredit card fraud on the Internet
5Which is the author’s attitude towards online shopping
[答案]CUndoubtedly the era of ecommerce has arrived
《香当网》用户分享的内容，不代表《香当网》观点或立场，请自行判断内容的真实性和可靠性！
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说明：资料整理2023年12月适国开电专科学员台线形考考试
单元测1 试题答案
备注：测试中6道机题中5道选择题1道完形填空题
第题：选择填空（题10分5题）
列选择题库中抽2题
As you knowI’m not quite familiar with how to shop online
It’s a piece of cake I’ll show you how to do it
[答案]AFirst of allyou should find a good ecommerce site
Great Maybe from now onI should try to buy goods online
________________
[答案]CWhy not Go aheadJust give it a try
I think we can use two or more kinds of media together in an advertising campaign
________________
[答案]BThat’s quite rightWe can attract more people
MorningDanielToday I’d like to discuss the promotional events of our products with you
________________
[答案]COKI think we should draw up a thorough planfirst
UhI think online shopping is very timeconsuming
________________
[答案]BI somewhat agree with youbut not completely
列选择题库中抽3题
I know personal selling is also a very effective tool for building______buyers’ confidence
[答案]Bup
Consumers can’t digest too much information on a web pageresulting______low rates of return
[答案]Bin
In ChinaTaobao is one of______ecommerce sites
[答案]Bthe most popular
In my opinionthe first thing______is what tools we should use(考点：定式结构法)
[答案]Ato be discussed
It can be aimed______individuals with select surfing behavior
[答案]Cat
第二题：完形填空(阅读理解选择判断翻译等)（50分）
列带★题库中抽中1试题
★翻译：ABC三选项中选出英文适合中文翻译
1ActuallyI have been thinking about online shopping for a long time
[答案]B事实直考虑网购物已长时间
2Increasinglyonline marketing is no longer just an optionIt is a necessity
[答案]A网络营销愈愈选择种必然
3Online shops give us the opportunity to shop 247
[答案]C网商店提供周7天天24时全天候购物机会
4The rush to buy from online shops has demonstrated a growing consumer acceptance of online marketing
[答案]B消费者网购热潮说明越越消费者接受网络营销
5Online marketing saves time and can be delivered anytimeanywhere
[答案]C线营销节约时间时传输信息
★阅读理解：阅读面短文根文章容ABC三选项中选出佳选项
DEVELOPMENT OF ONLINE MARKETING
With the introduction of the Internetthere came many changes to the way a company might carry out a marketing strategyAbout ten years agowe shopped only at local stores in the market place using cashNow a new world has been opened up to people around the globe through the World Wide WebWe are able to browse the fanciest shops in the world from homevirtually that isThe technology of secure transactions on the Web has greatly improved and the rush to buy from online shops has demonstrat
ed a growing consumer acceptance of online marketingIncreasinglyonline marketing is no longer just an optionIt is a necessity
Online marketing is an electronicallybased industryIn shortit refers to the conducting of business through the InternetIt is a way of buying and selling goods and servicesand negotiating trade through digital communications
Online marketing allows businesses to reach a wider market while cutting costssaving time and eliminating tons of paperworkMost online retailers ask the customers to pay with a credit cardRegular buyers are issued electronic or digital signatures which are protected by passwordsenabling them to transact business securely via Internet
Online marketing is still in its early stagesas problems such as how to deal with credit card fraud on the Internet still have to be dealt withBut its future looks rosyWith the development of computer technologyecommerce will inevitably become a must in our everyday livesThere is no doubt ecommerce has come of age
1________changed the way a company might carry out a marketing strategy over the past 10 years
[答案]AThe Internet
2What does virtually mean in Paragraph One
[答案]BBy means of a computer
3Which of the following advantages of online marketing is not mentioned
[答案]CIncreasing trust between traders and buyers
4What problems are still outstanding in online shopping
[答案]BCredit card fraud on the Internet
5Which is the author’s attitude towards online shopping
[答案]CUndoubtedly the era of ecommerce has arrived
《香当网》用户分享的内容，不代表《香当网》观点或立场，请自行判断内容的真实性和可靠性！
该内容是文档的文本内容，更好的格式请下载文档
