国开(中央电)专科商务英语2形考务(单元测18)试题答案
(电网形考必备资料)
说明：课程代码：04010
适专业层次：电子商务物流理专科
台考试网址：http：wwwouchncn
单元测1 试题答案
题目序机查找功（Ctrl＋F）进行搜索
[题目]—As you know I’m not quite familiar with how to shop online
—It’s a piece of cake I’ll show you how to do it
[答案]First of all you should find a good ecommerce site
[题目]Consumers can’t digest too much information on a web page resulting ______ low rates of return
[答案] in
[题目]—Great Maybe from now on I should try to buy goods online
—________________
[答案] Why not？ Go ahead Just give it a try
[题目]I know personal selling is also a very effective tool for building ______buyers’ confidence
[答案] up
[题目]—I think we can use two or more kinds of media together in an advertising campaign
—________________
[答案]That’s quite right We can attract more people
[题目]In China Taobao is one of _______ ecommerce sites
[答案] the most popular
[题目]In my opinion the first thing _______ is what tools we should use (考点：定式结构法)
[答案] to be discussed
[题目]It can be aimed _______ individuals with select surfing behavior
[答案] at
[题目]—Morning Daniel Today I’d like to discuss the promotional events of our products with you
—________________
[答案] Ok I think we should draw up a thorough plan first
[题目]—Uh I think online shopping is very timeconsuming
—________________
[答案]I somewhat agree with you but not completely
二翻译：ABC三选项中选出英文适合中文翻译
1 Actually I have been thinking about online shopping for a long time{ABC}
[答案]B 事实直考虑网购物已长时间
2 Increasingly online marketing is no longer just an option It is a necessity{ABC}
[答案]A 网络营销愈愈选择种必然
3 Online shops give us the opportunity to shop 247 {ABC}
[答案]C 网商店提供周7天天24时全天候购物机会
4 The rush to buy from online shops has demonstrated a growing consumer acceptance of online marketing {ABC}
[答案]B 消费者网购热潮说明越越消费者接受网络营销
5Online marketing saves time and can be delivered anytime anywhere {ABC}
[答案]C 线营销节约时间时传输信息
二阅读理解：阅读面短文根文章容ABC三选项中选出佳选项
DEVELOPMENT OF ONLINE MARKETING
With the introduction of the Internet there came many changes to the way a company might carry out a marketing strategy About ten years ago we shopped only at local stores in the market place using cash Now a new world has been opened up to people around the globe through the World Wide Web We are able to browse the fanciest shops in the world from home virtually that is The technology of secure transactions on the Web has greatly improved and the rush to buy from online shops has demonstrated a growing consumer acceptance of online marketing Increasingly online marketing is no longer just an option It is a necessity
Online marketing is an electronicallybased industry In short it refers to the conducting of business through the Internet It is a way of buying and selling goods and services and negotiating trade through digital communications
Online marketing allows businesses to reach a wider market while cutting costs saving time and eliminating tons of paperwork Most online retailers ask the customers to pay with a credit card Regular buyers are issued electronic or digital signatures which are protected by passwords enabling them to transact business securely via Internet
Online marketing is still in its early stages as problems such as how to deal with credit card fraud on the Internet still have to be dealt with But its future looks rosy With the development of computer technology ecommerce will inevitably become a must in our everyday lives There is no doubt ecommerce has come of age
1 __________ changed the way a company might carry out a marketing strategy over the past 10 years{ABC}
[答案]A The Internet
2 What does virtually mean in Paragraph One？{ABC}
[答案]B By means of a computer
3 Which of the following advantages of online marketing is not mentioned？{ABC}
[答案]C Increasing trust between traders and buyers
4 What problems are still outstanding in online shopping？{ABC}
[答案]B Credit card fraud on the Internet
5 Which is the author’s attitude towards online shopping？{ABC}
[答案]C Undoubtedly the era of ecommerce has arrived
单元测2 试题答案
题目序机查找功（Ctrl＋F）进行搜索
[题目]As it is known that the aim of every business is to make________ profit as possible
[答案] as much
[题目]—But why is it so much higher in this market？
—__________________________
[答案] There are many rich people in this area
[题目]—I wonder if you are able to offer market exclusivity for all of China？
—__________________________
[答案] Thank you for your interest in representing our product
[题目]—It seems that the sales volume has not reached our objective
—__________________________
[答案] It’s true I’m sorry about that
[题目]—Ok what are your initial thoughts on our computers in China？ Is there a market？
—__________________________
[答案] I am very optimistic about the market opportunities in China
[题目]Sometimes it ________over half the total time spent on a research problem
[答案] takes up
[题目]This is one of the main ways ________ a business learns what customers want
[答案] that
[题目]We are full of confidence ________ the Chinese market
[答案] in
[题目]—We are now looking for agents to cover southern China
—Excellent __________________________
[答案] I’m very familiar with the market there
[题目]When data ________ it has to be analyzed to decide what it all means
[答案] has been collected
二翻译：ABC三选项中选出英文适合中文翻译
1 Having been a player in the computer industry in China for the last decade our company has witnessed firsthand the industry’s phenomenal growth{ABC}
[答案]B 十年中公司作参者亲眼见证中国计算机行业令瞩目发展
2 But pricing is based on the needs of target customers and it differs from place to place and over time{ABC}
[答案]C 定价基目标客户需求价格域时间
3 In order to succeed in business the following two principles of marketing should be kept in mind{ABC}
[答案]B 企业想取成功必须牢记原
4 Attracting customers to a business makes the difference between succeeding and failing{ABC}
[答案]A 否吸引顾客成功失败区
5 If customers are satisfied there is a chance that they will be retained for a long time and possibly permanently{ABC}
[答案]C 果满足客户机会长期保留成永久客户
二阅读理解：阅读面短文根文章容进行判断正确选T错误选F
PRINCIPLES OF MARKETING
Marketing is the part of your business where money is made In order to succeed in business the following two principles of marketing should be kept in mind
First customers are the mainstay of any business Attracting customers to a business makes the difference between succeeding and failing Therefore the business needs to direct all activities towards satisfying the customers’ needs If customers are satisfied there is a chance that they will be retained for a long time and possibly permanently Undoubtedly they are likely to talk to other potential customers
Another principle for a business is that profitable sales volume is more important than maximum sales volume The profitable sales volume is the volume of sales that actually will earn a business the most profit And the maximum sales volume simply refers to the biggest sum of retail sales Since the aim of most businesses is to make as much profit as possible businesses value profits more than the volume of sales A large volume of sales may result in a low profit margin therefore it is important for marketers to focus on their profitable sales volume
DECIDE IF EACH OF THE FOLLOWING STATEMENT IS TRUE (T) OR FALSE (F)
1 In order to succeed in business three principles of marketing should be kept in mind{ [答案]F}
2 If customers are satisfied they will be likely to encourage more people to buy the products or services{ [答案]T }
3 The profitable sales volume is the volume of sales that will bring a business profit{ [答案]T }
4 The maximum sales volume refers to the biggest sum of retail sales{ [答案]T }
5 Profitable sales volume is as important as the maximum sales volume{ [答案]F}
单元测3 试题答案
题目序机查找功（Ctrl＋F）进行搜索
[题目]—__________________________
— It will take at least three weeks
[答案] How soon will you finish our TV commercial？
[题目]—__________________________
— I’m planning to go to Canada for further study
[答案] What is your intention after resigning your current job？
[题目]—__________________________
— Once a week
[答案] How often does your department hold a meeting？
[题目]—__________________________
— We would like to get in with the fall publication if possible
[答案] Which edition would you like your advertisement to appear in？
[题目]It will take at least two weeks just to get the storyboard ______
[答案] written up
[题目]Our advertising rates are ________ size and location
[答案] based on
[题目]Remember we want to create a forwardlooking image ______ increase the awareness of our brand
[答案] as well as
[题目]The Digital Image Processing of this copier is a prime reason you can ______ on it
[答案] count
[题目]The Smart Color Laser Copier is comparable ________ professional editing
[答案] to
[题目]—This is _Focus Advertising Agency How may I help you？
—__________________________
[答案] I need some information on the advertising rates of your magazines
二翻译：ABC三选项中选出英文适合中文翻译
1 Our advertising agency will just have to come up with a theme for the advertisement by tomorrow{ABC}
[答案]C 明天前广告公司会出广告题
2 Product advertising aims at increasing sales by making a product known to a wider audience{ABC}
[答案]A 产品广告旨通广泛宣传产品提高销售
3 A good advertising program tells potential customers the benefits derived from the use of products{ABC}
[答案]A 广告方案告诉潜客户产品中受益
4 You can use either your own designers or a team of designers in our agency{ABC}
[答案]B 您采您设计师者采公司设计团队
5 Opinion advertising presents the impression of doing a public service by addressing the importance of a company{ABC}
[答案]C 舆广告通强调公司公服务中重性展示公司形象
二阅读理解：阅读面短文根文章容进行判断正确写T错误写F
Product advertising is an important part of marketing It aims at increasing sales by making a product or service known to a wider audience and by emphasizing its positive qualities A company can advertise in various ways depending on how much it wishes to spend There are different media for advertising including television radio newspapers magazines the Internet and direct mail The design and organization of advertising campaigns is usually the job of an advertising agency A good advertising program tells potential customers why they need the product how it is used and the benefits derived from its use A successful program also tells the consumer how the product is better than similar offerings by competitors
Corporate advertising is not directly concerned with increasing the sales of a particular product or service but more with the brand image and reputation a company wants to present to the general public or within an industry Corporate advertising comes in three different types image advertising opinion advertising and investment advertising Image advertising attempts to promote the importance of a company Opinion advertising presents the impression of doing a public service by addressing the importance of a company Investment advertising is designed to attract potential investors
DECIDE IF EACH OF THE FOLLOWING STATEMENT IS TRUE (T) OR FALSE (F)
1 Generally an advertising agency is responsible for designing and organizing a product’s advertisement{ [答案]T }
2 It is not necessary to consider the budget of an advertisement in choosing a media for advertising{ [答案]F}
3 According to the text there are three types of media used in advertising{ [答案]F}
4 Product advertising is different from corporate advertising{ [答案]T }
5 This passage is mainly about the history of advertising{[答案]F}
单元测4 试题答案
题目序机查找功（Ctrl＋F）进行搜索
[题目]—__________________________
— In most cases it is the total income received
[答案] What does taxable income refer to？
[题目]— Generally speaking value added tax is mainly charged on the taxable services
— Well __________________________
[答案] what do you mean by that？
[题目]_____ our income is _____tax we should pay
[答案] The higher the more
[题目]Denial do you know how to register ______ the taxation bureau now？
[答案] with
[题目]—Is there any time requirement for registration？
— __________________________ within 30 days after we receive our business license
[答案] CertainlyWe should register
[题目]Mobile banking functions nearly _______ telephone banking
[答案] the same as
[题目]—Need we fill in the application form？
—__________________________
[答案] Yes you must
[题目]Tax ______ can be used in public services is very important to our country
[答案] which
[题目]You should make sure that your password is long enough to prevent it ______ being easily hacked
[答案] from
[题目]—You want to know about the value added tax don’t you？
—__________________________
[答案] Yes could you give me a brief overview of it？
二翻译：ABC三选项中选出英文适合中文翻译
1 The tax rates are divided into 7 brackets{ABC}
[答案]B 税率分7等级
2 As we all know tax makes up a great part of our country’s revenue{ABC}
[答案]C 众周知国家财政收入部分税收
3 It is important to protect your personal information when banking online{ABC}
[答案]B 进行网银行操作时保护信息非常重
4 In short paying tax is our responsibility to the society{ABC}
[答案]A 总纳税社会责
5 If you prefer however you can still file your taxes the oldfashioned way without spending a dime{ABC}
[答案]C 然果愿意然老旧方式报税花分钱
二阅读理解：阅读面短文根文章容进行判断正确选T错误选F
PERSONAL INCOME TAX RATE (MONTHLY)
Note： Tax(income 3500)*TRSC
The above chart shows individual income tax in China The tax free threshold is 3500 RMB per month The tax rates are divided into 7 brackets The lowest rate is 3 for income between 3501 and 5000 while the highest rate is 45 for income over 80000 Therefore the higher our income is the more tax we should pay
Tax which can be used in public services such as education road construction public health and so on is very important to our country As we all know tax makes up a great part of our country’s revenue and the development of our country depends on it
From what has been discussed above we can see that it is everyone’s legal duty to pay tax because taxes contribute to the country and create benefits for everyone Those who try to evade taxation are sure to be punished In short paying tax is our responsibility to society
DECIDE IF EACH OF THE FOLLOWING STATEMENTS IS TRUE (T) OR FALSE (F)
1 The purpose of the passage is to help people know the tips how to pay less tax{ [答案]F}
2 According to the chart if a person’s monthly is 3600 yuan heshe doesn’t need to pay tax{ [答案]F}
3 How much income tax a person pays each month depends on how much hisher income is{ [答案]T }
4 The underlined word evade in the last paragraph means increase{ [答案]F}
5 Personal income taxes are included in a government’s revenue{ [答案]T }
单元测5 试题答案
题目序机查找功（Ctrl＋F）进行搜索
[题目]—How about your friend Li Yan？ Does she work in the same department with you？
—_________________________________
[答案] She is an assistant auditor and works in the Auditing Department
[题目]—_________________________________
— It’s not bad I have worked in this bank for two years and I love my current job
[答案] How is everything going？
[题目]—Do you mean that deposits and withdrawals are posted to my account immediately？
—_________________________________
[答案] Yes we process cash transactions as soon as they take place
[题目]—Hi Wang Li is that you？ Long time no see
—_________________________________
[答案] Yes it’s been ages It’s nice to see you here
[题目]—How about your friend Li Yan？ Does she work in the same department with you？
—_________________________________
[答案] She is an assistant auditor and works in the Auditing Department
[题目]I have just __________ some dollars into Renminbi
[答案] changed
[题目]Many of the larger banks may __________ financial instruments
[答案] deal in
[题目]Online computer systems help us provide a __________ service to our customers
[答案] speedy
[题目]The Operations Department is the one which takes care __________ the daytoday business of the bank
[答案] most of
[题目]What a__________ I didn’t expect to meet you here
[答案] coincidence
[题目]—Your bank is huge It must have many departments
—_________________________________
[答案] It’s true Our bank consists of many departments
二翻译：ABC三选项中选出英文适合中文翻译
1 You can handle more than one account at the same time dealing with money at will{ABC}
[答案]B 时操作止账户意处理款项
2 It shows that money has been lent or borrowed invested or passed from one account to another{ABC}
[答案]A 表明钱已出入已投资帐户转账户
3 The money transfers from your account to another within a second when you click OK on the computer screen{ABC}
[答案]C 电脑屏幕点击确定时账户钱马会转帐户
4 You no longer need to spend much time lining up at a bank to do your transactions{ABC}
[答案]A 需花时间银行排队进行交易
5 These services include accepting deposits making loans paying or charging interest transferring and investing money{ABC}
[答案]B 服务包括接受存款发放贷款支付收取利息转投资资金
二阅读理解：阅读面短文根文章容ABC三选项中选出佳选项
The roles and functions of banks have changed {[答案]A over the years } Today the services that a bank offers depend on the type of bank and the country Many of the larger banks may deal in financial instruments such as share certificates certificates of deposit and bills of exchange A financial instrument is a {[答案]C legal} document It shows {[答案]C that} money has been lent or borrowed invested or passed from one account to another
Some banks also offer banking and insurance to their customers However one of the basic functions of a bank is to provide services related to the storing and management of money These {[答案]B services } include accepting deposits making loans paying or charging interest transferring and investing money ATM networks and so on {[答案]B Nowadays } online banking allows us to have more choices and services including opening accounts transferring money between accounts paying bills and even getting loans
单元测6 试题答案
题目序机查找功（Ctrl＋F）进行搜索
[题目]—Can we discuss the question of commodity inspection？
—_____________________________
[答案] OK As an integral part of the contract the inspection of goods is particularly important
[题目]__________ our customer was very happy with the quality of service
[答案] Needless to say
[题目]—But in your case we strongly recommend War Risks and WPA
—_____________________________
[答案] OK then please cover both War Risks and WPA for us
[题目]—Can we discuss the question of commodity inspection？
—_____________________________
[答案] OK As an integral part of the contract the inspection of goods is particularly important
[题目]—I suggest that you conduct a commodity reinspection in a month
—_____________________________
[答案] That sounds good but I’d like to know how much time it will take
[题目]—I’d like to know what insurance you will cover for your clients
—_____________________________
[答案] I suggest a _Free of Particular Average Policy
[题目]—Now shall we move on to the next question？
—_____________________________
[答案] Sure Let’s talk about thetime of shipment and payment
[题目]The sandbags stopped her property from
[答案] being flooded
[题目]We’ll accept the goods ________the results from the two inspections are identical
[答案] only if
[题目]What’s the insurance__________ for the shipment？
[答案] rate
[题目]Who__________ the inspection certificate？
[答案] issues
二翻译：ABC三选项中选出英文适合中文翻译
1 The reinspection should be completed within a month of the arrival of the goods{ABC}
[答案] A 货物重新检查应货月完成
2 OK then please cover both War Risks and WPA for us{ABC}
[答案] B 请办理战争险水渍险
3 I provide more information below about our company and the services we offer for your reference{ABC}
[答案] B 面提供更关公司信息提供服务供您参考
4 Needless to say our customer was very happy with the quality of service{ABC}
[答案] C 说客户非常满意服务质量
5 I would like to inform you that the following consignment has been shipped{ABC}
[答案] A 谨通知贵公司列货物已装运
二阅读理解：阅读面短文根文章容ABC三选项中选出佳选项
Far East is a specialist logistics service provider We operate in sectors of commerce and industry where flexible solutions{[答案] B are required } We’re flexible adaptable and innovative Everything we do is about your business We will tailor our services to your exact needs or provide a unique solution
An example of a recent action was the delivery of sandbags to Rowlands Castle this week Our customer urgently required the delivery {[答案] C due to} the local flooding
Also the customer worked nights so we had to make the delivery {[答案] C fit} with her work schedule {[答案] B To make } it more manageable we divided the sandbags onto two pallets
On arrival our staff parked in 1 foot deep water and assisted the customer with placing the sandbags {[答案] A so that } they stopped her property from being flooded Needless to say our customer was very happy with the quality of service
单元测7 试题答案
题目序机查找功（Ctrl＋F）进行搜索
[题目]—Could I suggest we meet to review the issue and propose a mutually satisfactory solution？
—__________________________
[答案] Sure we will try our best jointly to deal with the issue
[题目]Consumption and investment meanwhile accounted for 45 and 12 percentage points of firstquarter growth_______
[答案] respectively
[题目]—Could I suggest we meet to review the issue and propose a mutually satisfactory solution？
—__________________________
[答案] Sure we will try our best jointly to deal with the issue
[题目]—I’m afraid the goods we received yesterday are short of weight
— __________________________
[答案] I’m sorry to say the shipment didn’t turn out to be satisfactory
[题目]—Is it possible to find alternative payment terms for this order？
—__________________________
[答案] I’m afraid not We insist on a letter of credit
[题目]—So could you make an exception and accept DP？
—__________________________
[答案] I shall tell you frankly it would drastically increase our risk
[题目]The company owns branches not only in Europe _______ in North America
[答案] but also
[题目]We ______ a copy of the statement for your reference
[答案] enclose
[题目]—We regret we cannot review your weightshortage claim as it really has nothing to do with us
—__________________________
[答案] But 15 tons of goods can’t simply disappear into thin air
[题目]We won’t entertain your claim _______ the inspection certification from the Commodity Inspection Bureau
[答案] unless you have
[题目]You should be confident with our products _______ enjoys a high prestige among the consumers
[答案] which
二翻译：ABC三选项中选出英文适合中文翻译
1 For the seller the best terms would be full payment in cash at the time of sale{ABC}
[答案]B 卖方说付款方式销售时全额现金支付
2 There is a difference of 5 million dollars between this year’s sales and last year’s{ABC}
[答案]B 年年销售额相差5百万美元
3 So let’s meet each other halfway and compromise on a 10 reduction in price on the consignment{ABC}
[答案]C 双方做步运货价减少10吧
4 The manager hastened to point out that his products were far superior to others{ABC}
[答案]A 理急忙指出产品
5 15 tons of goods can’t simply disappear into thin air{ABC}
[答案]A 15吨货物空消失
二阅读理解：阅读面短文根文章容ABC三选项中选出佳选项
The terms of payment are important for both the seller and the buyer
For the seller the best terms would be full payment {[答案]B in } cash at the time of sale But the buyer would prefer to have the goods before making payment
Importers and exporters are separated from each other by {[答案]A thousands } of miles This adds to the difficulties of {[答案]B reaching } an agreement of payment However exporters and importers usually meet each other halfway and agree to payment by a Letter of Credit
A letter of credit (LC) is a banker’s guarantee that payment will be made if all the required shipping documents are presented
* In this way exporters receive a guarantee not only from importers but also from a bank
* On{[答案]A the other } hand importers are given the guarantee that the bank will not make payment unless all the shipping documents are presented
Nevertheless the exporter can further require an {[答案]C irrevocable} letter of credit That means the guarantee of payment cannot be cancelled either by the opening bank or the importer
单元测8 试题答案
题目序机查找功（Ctrl＋F）进行搜索
[题目]______it may lead to they always pursue the profit maximization
[答案] No matter what
[题目]A healthy diet should contain all the necessary______
[答案] nutrients
[题目]—How can people avoid food contamination nowadays？
—_______________________________________
[答案] The government should set strict rules to standardize the production of food
[题目]—I’d like to have credit information about my corporate partner in Australia
—_______________________________________
[答案] Well our department deals with all kinds of consultant service
[题目]It assures that you are dealing with a ______ business partner
[答案] trustworthy
[题目]Nowadays more and more attention is being paid ______ Business Ethics
[答案] to
[题目]The only thing for you ______ is to fill in a form and sign it
[答案] to do
[题目]—What do I have to do to get the credit information of our corporate partner？
—_______________________________________
[答案] It’s not complicated Just fill in a form and sign it
[题目]—What should a healthy diet contain？
—_______________________________________
[答案] A healthy diet should contain all the essential nutrients
[题目]—Why does food contamination seem to occur so frequently these days？
—_______________________________________
[答案] Because those food manufacturers only focus on making money
二翻译：ABC三选项中选出英文适合中文翻译
1 Could you please confirm that they have sufficient funds to cover this amount of order？{ABC}
[答案] A 请您确认足够资金支付数量订单？
2 Events resulting from a loss of trust are being seen now and then and they affect society in many unfortunate ways{ABC}
[答案] B 信缺失导致事件时发生方面严重影响社会
3 Many people know the importance of business ethics but still some people don’t keep to it{ABC}
[答案] C 许知道商业道德重性遵守
4 The food manufacturers are so obsessed with making money that they often lose their business ethics{ABC}
[答案] A 食品生产商沉迷赚钱结果常置商业道德顾
5 People can’t bear this kind of behavior and the businesses responsible must be closed down immediately{ABC}
[答案] C 法容忍类行相关责企业必须立关闭
二阅读理解：阅读面短文根文章容ABC三选项中选出佳选项
BUSINESS ETHICS
Nowadays more and more attention is being paid to Business Ethics But what does it mean？ What is the importance of ethics in business？
Business ethics is not about personality though a good personality is valuable Ethics is the primary element and prerequisite for a successful business No matter what you do you should think of business as a matter of integrity Nowadays the slip in ethics and the absence of social responsibility especially integrity have led to a crisis in business seriously influencing social development
Events resulting from a loss of trust are being seen now and then and they affect society in many unfortunate ways Most people know the importance of business ethics but still some people don’t honor them We often hear media reports on problems in business such as adding harmful materials to products These behaviors cause much damage to consumers who spend money but do not get quality goods especially when these commodities do great harm to their health It is difficult for people to forget the case in which some children consumed unsafe milk powder produced by a few immoral businesses and their health suffered serious damage as a result People can’t bear this kind of behavior and the businesses responsible must be closed down and the related personnel be punished
1 What’s the primary component for a prosperous business？{ABC}
[答案] C Business ethics
2 What is the influence of losing integrity？{ABC}
[答案] A Hinder social development
3 What is people’s attitude towards business ethics？{ABC}
[答案] B Lots of people know its importance but some still don’t honor it
4 Which one among the following items is not mentioned in this passage？{ABC}
[答案] B Manufacture’s immoral behaviors do little harm to consumers
5 What is the author’s attitude toward immoral behaviors in business？{ABC}
[答案] A Critical
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单元测1 试题答案
题目序机查找功（Ctrl＋F）进行搜索
[题目]—As you know I’m not quite familiar with how to shop online
—It’s a piece of cake I’ll show you how to do it
[答案]First of all you should find a good ecommerce site
[题目]Consumers can’t digest too much information on a web page resulting ______ low rates of return
[答案] in
[题目]—Great Maybe from now on I should try to buy goods online
—________________
[答案] Why not？ Go ahead Just give it a try
[题目]I know personal selling is also a very effective tool for building ______buyers’ confidence
[答案] up
[题目]—I think we can use two or more kinds of media together in an advertising campaign
—________________
[答案]That’s quite right We can attract more people
[题目]In China Taobao is one of _______ ecommerce sites
[答案] the most popular
[题目]In my opinion the first thing _______ is what tools we should use (考点：定式结构法)
[答案] to be discussed
[题目]It can be aimed _______ individuals with select surfing behavior
[答案] at
[题目]—Morning Daniel Today I’d like to discuss the promotional events of our products with you
—________________
[答案] Ok I think we should draw up a thorough plan first
[题目]—Uh I think online shopping is very timeconsuming
—________________
[答案]I somewhat agree with you but not completely
二翻译：ABC三选项中选出英文适合中文翻译
1 Actually I have been thinking about online shopping for a long time{ABC}
[答案]B 事实直考虑网购物已长时间
2 Increasingly online marketing is no longer just an option It is a necessity{ABC}
[答案]A 网络营销愈愈选择种必然
3 Online shops give us the opportunity to shop 247 {ABC}
[答案]C 网商店提供周7天天24时全天候购物机会
4 The rush to buy from online shops has demonstrated a growing consumer acceptance of online marketing {ABC}
[答案]B 消费者网购热潮说明越越消费者接受网络营销
5Online marketing saves time and can be delivered anytime anywhere {ABC}
[答案]C 线营销节约时间时传输信息
二阅读理解：阅读面短文根文章容ABC三选项中选出佳选项
DEVELOPMENT OF ONLINE MARKETING
With the introduction of the Internet there came many changes to the way a company might carry out a marketing strategy About ten years ago we shopped only at local stores in the market place using cash Now a new world has been opened up to people around the globe through the World Wide Web We are able to browse the fanciest shops in the world from home virtually that is The technology of secure transactions on the Web has greatly improved and the rush to buy from online shops has demonstrated a growing consumer acceptance of online marketing Increasingly online marketing is no longer just an option It is a necessity
Online marketing is an electronicallybased industry In short it refers to the conducting of business through the Internet It is a way of buying and selling goods and services and negotiating trade through digital communications
Online marketing allows businesses to reach a wider market while cutting costs saving time and eliminating tons of paperwork Most online retailers ask the customers to pay with a credit card Regular buyers are issued electronic or digital signatures which are protected by passwords enabling them to transact business securely via Internet
Online marketing is still in its early stages as problems such as how to deal with credit card fraud on the Internet still have to be dealt with But its future looks rosy With the development of computer technology ecommerce will inevitably become a must in our everyday lives There is no doubt ecommerce has come of age
1 __________ changed the way a company might carry out a marketing strategy over the past 10 years{ABC}
[答案]A The Internet
2 What does virtually mean in Paragraph One？{ABC}
[答案]B By means of a computer
3 Which of the following advantages of online marketing is not mentioned？{ABC}
[答案]C Increasing trust between traders and buyers
4 What problems are still outstanding in online shopping？{ABC}
[答案]B Credit card fraud on the Internet
5 Which is the author’s attitude towards online shopping？{ABC}
[答案]C Undoubtedly the era of ecommerce has arrived
单元测2 试题答案
题目序机查找功（Ctrl＋F）进行搜索
[题目]As it is known that the aim of every business is to make________ profit as possible
[答案] as much
[题目]—But why is it so much higher in this market？
—__________________________
[答案] There are many rich people in this area
[题目]—I wonder if you are able to offer market exclusivity for all of China？
—__________________________
[答案] Thank you for your interest in representing our product
[题目]—It seems that the sales volume has not reached our objective
—__________________________
[答案] It’s true I’m sorry about that
[题目]—Ok what are your initial thoughts on our computers in China？ Is there a market？
—__________________________
[答案] I am very optimistic about the market opportunities in China
[题目]Sometimes it ________over half the total time spent on a research problem
[答案] takes up
[题目]This is one of the main ways ________ a business learns what customers want
[答案] that
[题目]We are full of confidence ________ the Chinese market
[答案] in
[题目]—We are now looking for agents to cover southern China
—Excellent __________________________
[答案] I’m very familiar with the market there
[题目]When data ________ it has to be analyzed to decide what it all means
[答案] has been collected
二翻译：ABC三选项中选出英文适合中文翻译
1 Having been a player in the computer industry in China for the last decade our company has witnessed firsthand the industry’s phenomenal growth{ABC}
[答案]B 十年中公司作参者亲眼见证中国计算机行业令瞩目发展
2 But pricing is based on the needs of target customers and it differs from place to place and over time{ABC}
[答案]C 定价基目标客户需求价格域时间
3 In order to succeed in business the following two principles of marketing should be kept in mind{ABC}
[答案]B 企业想取成功必须牢记原
4 Attracting customers to a business makes the difference between succeeding and failing{ABC}
[答案]A 否吸引顾客成功失败区
5 If customers are satisfied there is a chance that they will be retained for a long time and possibly permanently{ABC}
[答案]C 果满足客户机会长期保留成永久客户
二阅读理解：阅读面短文根文章容进行判断正确选T错误选F
PRINCIPLES OF MARKETING
Marketing is the part of your business where money is made In order to succeed in business the following two principles of marketing should be kept in mind
First customers are the mainstay of any business Attracting customers to a business makes the difference between succeeding and failing Therefore the business needs to direct all activities towards satisfying the customers’ needs If customers are satisfied there is a chance that they will be retained for a long time and possibly permanently Undoubtedly they are likely to talk to other potential customers
Another principle for a business is that profitable sales volume is more important than maximum sales volume The profitable sales volume is the volume of sales that actually will earn a business the most profit And the maximum sales volume simply refers to the biggest sum of retail sales Since the aim of most businesses is to make as much profit as possible businesses value profits more than the volume of sales A large volume of sales may result in a low profit margin therefore it is important for marketers to focus on their profitable sales volume
DECIDE IF EACH OF THE FOLLOWING STATEMENT IS TRUE (T) OR FALSE (F)
1 In order to succeed in business three principles of marketing should be kept in mind{ [答案]F}
2 If customers are satisfied they will be likely to encourage more people to buy the products or services{ [答案]T }
3 The profitable sales volume is the volume of sales that will bring a business profit{ [答案]T }
4 The maximum sales volume refers to the biggest sum of retail sales{ [答案]T }
5 Profitable sales volume is as important as the maximum sales volume{ [答案]F}
单元测3 试题答案
题目序机查找功（Ctrl＋F）进行搜索
[题目]—__________________________
— It will take at least three weeks
[答案] How soon will you finish our TV commercial？
[题目]—__________________________
— I’m planning to go to Canada for further study
[答案] What is your intention after resigning your current job？
[题目]—__________________________
— Once a week
[答案] How often does your department hold a meeting？
[题目]—__________________________
— We would like to get in with the fall publication if possible
[答案] Which edition would you like your advertisement to appear in？
[题目]It will take at least two weeks just to get the storyboard ______
[答案] written up
[题目]Our advertising rates are ________ size and location
[答案] based on
[题目]Remember we want to create a forwardlooking image ______ increase the awareness of our brand
[答案] as well as
[题目]The Digital Image Processing of this copier is a prime reason you can ______ on it
[答案] count
[题目]The Smart Color Laser Copier is comparable ________ professional editing
[答案] to
[题目]—This is _Focus Advertising Agency How may I help you？
—__________________________
[答案] I need some information on the advertising rates of your magazines
二翻译：ABC三选项中选出英文适合中文翻译
1 Our advertising agency will just have to come up with a theme for the advertisement by tomorrow{ABC}
[答案]C 明天前广告公司会出广告题
2 Product advertising aims at increasing sales by making a product known to a wider audience{ABC}
[答案]A 产品广告旨通广泛宣传产品提高销售
3 A good advertising program tells potential customers the benefits derived from the use of products{ABC}
[答案]A 广告方案告诉潜客户产品中受益
4 You can use either your own designers or a team of designers in our agency{ABC}
[答案]B 您采您设计师者采公司设计团队
5 Opinion advertising presents the impression of doing a public service by addressing the importance of a company{ABC}
[答案]C 舆广告通强调公司公服务中重性展示公司形象
二阅读理解：阅读面短文根文章容进行判断正确写T错误写F
Product advertising is an important part of marketing It aims at increasing sales by making a product or service known to a wider audience and by emphasizing its positive qualities A company can advertise in various ways depending on how much it wishes to spend There are different media for advertising including television radio newspapers magazines the Internet and direct mail The design and organization of advertising campaigns is usually the job of an advertising agency A good advertising program tells potential customers why they need the product how it is used and the benefits derived from its use A successful program also tells the consumer how the product is better than similar offerings by competitors
Corporate advertising is not directly concerned with increasing the sales of a particular product or service but more with the brand image and reputation a company wants to present to the general public or within an industry Corporate advertising comes in three different types image advertising opinion advertising and investment advertising Image advertising attempts to promote the importance of a company Opinion advertising presents the impression of doing a public service by addressing the importance of a company Investment advertising is designed to attract potential investors
DECIDE IF EACH OF THE FOLLOWING STATEMENT IS TRUE (T) OR FALSE (F)
1 Generally an advertising agency is responsible for designing and organizing a product’s advertisement{ [答案]T }
2 It is not necessary to consider the budget of an advertisement in choosing a media for advertising{ [答案]F}
3 According to the text there are three types of media used in advertising{ [答案]F}
4 Product advertising is different from corporate advertising{ [答案]T }
5 This passage is mainly about the history of advertising{[答案]F}
单元测4 试题答案
题目序机查找功（Ctrl＋F）进行搜索
[题目]—__________________________
— In most cases it is the total income received
[答案] What does taxable income refer to？
[题目]— Generally speaking value added tax is mainly charged on the taxable services
— Well __________________________
[答案] what do you mean by that？
[题目]_____ our income is _____tax we should pay
[答案] The higher the more
[题目]Denial do you know how to register ______ the taxation bureau now？
[答案] with
[题目]—Is there any time requirement for registration？
— __________________________ within 30 days after we receive our business license
[答案] CertainlyWe should register
[题目]Mobile banking functions nearly _______ telephone banking
[答案] the same as
[题目]—Need we fill in the application form？
—__________________________
[答案] Yes you must
[题目]Tax ______ can be used in public services is very important to our country
[答案] which
[题目]You should make sure that your password is long enough to prevent it ______ being easily hacked
[答案] from
[题目]—You want to know about the value added tax don’t you？
—__________________________
[答案] Yes could you give me a brief overview of it？
二翻译：ABC三选项中选出英文适合中文翻译
1 The tax rates are divided into 7 brackets{ABC}
[答案]B 税率分7等级
2 As we all know tax makes up a great part of our country’s revenue{ABC}
[答案]C 众周知国家财政收入部分税收
3 It is important to protect your personal information when banking online{ABC}
[答案]B 进行网银行操作时保护信息非常重
4 In short paying tax is our responsibility to the society{ABC}
[答案]A 总纳税社会责
5 If you prefer however you can still file your taxes the oldfashioned way without spending a dime{ABC}
[答案]C 然果愿意然老旧方式报税花分钱
二阅读理解：阅读面短文根文章容进行判断正确选T错误选F
PERSONAL INCOME TAX RATE (MONTHLY)
Note： Tax(income 3500)*TRSC
The above chart shows individual income tax in China The tax free threshold is 3500 RMB per month The tax rates are divided into 7 brackets The lowest rate is 3 for income between 3501 and 5000 while the highest rate is 45 for income over 80000 Therefore the higher our income is the more tax we should pay
Tax which can be used in public services such as education road construction public health and so on is very important to our country As we all know tax makes up a great part of our country’s revenue and the development of our country depends on it
From what has been discussed above we can see that it is everyone’s legal duty to pay tax because taxes contribute to the country and create benefits for everyone Those who try to evade taxation are sure to be punished In short paying tax is our responsibility to society
DECIDE IF EACH OF THE FOLLOWING STATEMENTS IS TRUE (T) OR FALSE (F)
1 The purpose of the passage is to help people know the tips how to pay less tax{ [答案]F}
2 According to the chart if a person’s monthly is 3600 yuan heshe doesn’t need to pay tax{ [答案]F}
3 How much income tax a person pays each month depends on how much hisher income is{ [答案]T }
4 The underlined word evade in the last paragraph means increase{ [答案]F}
5 Personal income taxes are included in a government’s revenue{ [答案]T }
单元测5 试题答案
题目序机查找功（Ctrl＋F）进行搜索
[题目]—How about your friend Li Yan？ Does she work in the same department with you？
—_________________________________
[答案] She is an assistant auditor and works in the Auditing Department
[题目]—_________________________________
— It’s not bad I have worked in this bank for two years and I love my current job
[答案] How is everything going？
[题目]—Do you mean that deposits and withdrawals are posted to my account immediately？
—_________________________________
[答案] Yes we process cash transactions as soon as they take place
[题目]—Hi Wang Li is that you？ Long time no see
—_________________________________
[答案] Yes it’s been ages It’s nice to see you here
[题目]—How about your friend Li Yan？ Does she work in the same department with you？
—_________________________________
[答案] She is an assistant auditor and works in the Auditing Department
[题目]I have just __________ some dollars into Renminbi
[答案] changed
[题目]Many of the larger banks may __________ financial instruments
[答案] deal in
[题目]Online computer systems help us provide a __________ service to our customers
[答案] speedy
[题目]The Operations Department is the one which takes care __________ the daytoday business of the bank
[答案] most of
[题目]What a__________ I didn’t expect to meet you here
[答案] coincidence
[题目]—Your bank is huge It must have many departments
—_________________________________
[答案] It’s true Our bank consists of many departments
二翻译：ABC三选项中选出英文适合中文翻译
1 You can handle more than one account at the same time dealing with money at will{ABC}
[答案]B 时操作止账户意处理款项
2 It shows that money has been lent or borrowed invested or passed from one account to another{ABC}
[答案]A 表明钱已出入已投资帐户转账户
3 The money transfers from your account to another within a second when you click OK on the computer screen{ABC}
[答案]C 电脑屏幕点击确定时账户钱马会转帐户
4 You no longer need to spend much time lining up at a bank to do your transactions{ABC}
[答案]A 需花时间银行排队进行交易
5 These services include accepting deposits making loans paying or charging interest transferring and investing money{ABC}
[答案]B 服务包括接受存款发放贷款支付收取利息转投资资金
二阅读理解：阅读面短文根文章容ABC三选项中选出佳选项
The roles and functions of banks have changed {[答案]A over the years } Today the services that a bank offers depend on the type of bank and the country Many of the larger banks may deal in financial instruments such as share certificates certificates of deposit and bills of exchange A financial instrument is a {[答案]C legal} document It shows {[答案]C that} money has been lent or borrowed invested or passed from one account to another
Some banks also offer banking and insurance to their customers However one of the basic functions of a bank is to provide services related to the storing and management of money These {[答案]B services } include accepting deposits making loans paying or charging interest transferring and investing money ATM networks and so on {[答案]B Nowadays } online banking allows us to have more choices and services including opening accounts transferring money between accounts paying bills and even getting loans
单元测6 试题答案
题目序机查找功（Ctrl＋F）进行搜索
[题目]—Can we discuss the question of commodity inspection？
—_____________________________
[答案] OK As an integral part of the contract the inspection of goods is particularly important
[题目]__________ our customer was very happy with the quality of service
[答案] Needless to say
[题目]—But in your case we strongly recommend War Risks and WPA
—_____________________________
[答案] OK then please cover both War Risks and WPA for us
[题目]—Can we discuss the question of commodity inspection？
—_____________________________
[答案] OK As an integral part of the contract the inspection of goods is particularly important
[题目]—I suggest that you conduct a commodity reinspection in a month
—_____________________________
[答案] That sounds good but I’d like to know how much time it will take
[题目]—I’d like to know what insurance you will cover for your clients
—_____________________________
[答案] I suggest a _Free of Particular Average Policy
[题目]—Now shall we move on to the next question？
—_____________________________
[答案] Sure Let’s talk about thetime of shipment and payment
[题目]The sandbags stopped her property from
[答案] being flooded
[题目]We’ll accept the goods ________the results from the two inspections are identical
[答案] only if
[题目]What’s the insurance__________ for the shipment？
[答案] rate
[题目]Who__________ the inspection certificate？
[答案] issues
二翻译：ABC三选项中选出英文适合中文翻译
1 The reinspection should be completed within a month of the arrival of the goods{ABC}
[答案] A 货物重新检查应货月完成
2 OK then please cover both War Risks and WPA for us{ABC}
[答案] B 请办理战争险水渍险
3 I provide more information below about our company and the services we offer for your reference{ABC}
[答案] B 面提供更关公司信息提供服务供您参考
4 Needless to say our customer was very happy with the quality of service{ABC}
[答案] C 说客户非常满意服务质量
5 I would like to inform you that the following consignment has been shipped{ABC}
[答案] A 谨通知贵公司列货物已装运
二阅读理解：阅读面短文根文章容ABC三选项中选出佳选项
Far East is a specialist logistics service provider We operate in sectors of commerce and industry where flexible solutions{[答案] B are required } We’re flexible adaptable and innovative Everything we do is about your business We will tailor our services to your exact needs or provide a unique solution
An example of a recent action was the delivery of sandbags to Rowlands Castle this week Our customer urgently required the delivery {[答案] C due to} the local flooding
Also the customer worked nights so we had to make the delivery {[答案] C fit} with her work schedule {[答案] B To make } it more manageable we divided the sandbags onto two pallets
On arrival our staff parked in 1 foot deep water and assisted the customer with placing the sandbags {[答案] A so that } they stopped her property from being flooded Needless to say our customer was very happy with the quality of service
单元测7 试题答案
题目序机查找功（Ctrl＋F）进行搜索
[题目]—Could I suggest we meet to review the issue and propose a mutually satisfactory solution？
—__________________________
[答案] Sure we will try our best jointly to deal with the issue
[题目]Consumption and investment meanwhile accounted for 45 and 12 percentage points of firstquarter growth_______
[答案] respectively
[题目]—Could I suggest we meet to review the issue and propose a mutually satisfactory solution？
—__________________________
[答案] Sure we will try our best jointly to deal with the issue
[题目]—I’m afraid the goods we received yesterday are short of weight
— __________________________
[答案] I’m sorry to say the shipment didn’t turn out to be satisfactory
[题目]—Is it possible to find alternative payment terms for this order？
—__________________________
[答案] I’m afraid not We insist on a letter of credit
[题目]—So could you make an exception and accept DP？
—__________________________
[答案] I shall tell you frankly it would drastically increase our risk
[题目]The company owns branches not only in Europe _______ in North America
[答案] but also
[题目]We ______ a copy of the statement for your reference
[答案] enclose
[题目]—We regret we cannot review your weightshortage claim as it really has nothing to do with us
—__________________________
[答案] But 15 tons of goods can’t simply disappear into thin air
[题目]We won’t entertain your claim _______ the inspection certification from the Commodity Inspection Bureau
[答案] unless you have
[题目]You should be confident with our products _______ enjoys a high prestige among the consumers
[答案] which
二翻译：ABC三选项中选出英文适合中文翻译
1 For the seller the best terms would be full payment in cash at the time of sale{ABC}
[答案]B 卖方说付款方式销售时全额现金支付
2 There is a difference of 5 million dollars between this year’s sales and last year’s{ABC}
[答案]B 年年销售额相差5百万美元
3 So let’s meet each other halfway and compromise on a 10 reduction in price on the consignment{ABC}
[答案]C 双方做步运货价减少10吧
4 The manager hastened to point out that his products were far superior to others{ABC}
[答案]A 理急忙指出产品
5 15 tons of goods can’t simply disappear into thin air{ABC}
[答案]A 15吨货物空消失
二阅读理解：阅读面短文根文章容ABC三选项中选出佳选项
The terms of payment are important for both the seller and the buyer
For the seller the best terms would be full payment {[答案]B in } cash at the time of sale But the buyer would prefer to have the goods before making payment
Importers and exporters are separated from each other by {[答案]A thousands } of miles This adds to the difficulties of {[答案]B reaching } an agreement of payment However exporters and importers usually meet each other halfway and agree to payment by a Letter of Credit
A letter of credit (LC) is a banker’s guarantee that payment will be made if all the required shipping documents are presented
* In this way exporters receive a guarantee not only from importers but also from a bank
* On{[答案]A the other } hand importers are given the guarantee that the bank will not make payment unless all the shipping documents are presented
Nevertheless the exporter can further require an {[答案]C irrevocable} letter of credit That means the guarantee of payment cannot be cancelled either by the opening bank or the importer
单元测8 试题答案
题目序机查找功（Ctrl＋F）进行搜索
[题目]______it may lead to they always pursue the profit maximization
[答案] No matter what
[题目]A healthy diet should contain all the necessary______
[答案] nutrients
[题目]—How can people avoid food contamination nowadays？
—_______________________________________
[答案] The government should set strict rules to standardize the production of food
[题目]—I’d like to have credit information about my corporate partner in Australia
—_______________________________________
[答案] Well our department deals with all kinds of consultant service
[题目]It assures that you are dealing with a ______ business partner
[答案] trustworthy
[题目]Nowadays more and more attention is being paid ______ Business Ethics
[答案] to
[题目]The only thing for you ______ is to fill in a form and sign it
[答案] to do
[题目]—What do I have to do to get the credit information of our corporate partner？
—_______________________________________
[答案] It’s not complicated Just fill in a form and sign it
[题目]—What should a healthy diet contain？
—_______________________________________
[答案] A healthy diet should contain all the essential nutrients
[题目]—Why does food contamination seem to occur so frequently these days？
—_______________________________________
[答案] Because those food manufacturers only focus on making money
二翻译：ABC三选项中选出英文适合中文翻译
1 Could you please confirm that they have sufficient funds to cover this amount of order？{ABC}
[答案] A 请您确认足够资金支付数量订单？
2 Events resulting from a loss of trust are being seen now and then and they affect society in many unfortunate ways{ABC}
[答案] B 信缺失导致事件时发生方面严重影响社会
3 Many people know the importance of business ethics but still some people don’t keep to it{ABC}
[答案] C 许知道商业道德重性遵守
4 The food manufacturers are so obsessed with making money that they often lose their business ethics{ABC}
[答案] A 食品生产商沉迷赚钱结果常置商业道德顾
5 People can’t bear this kind of behavior and the businesses responsible must be closed down immediately{ABC}
[答案] C 法容忍类行相关责企业必须立关闭
二阅读理解：阅读面短文根文章容ABC三选项中选出佳选项
BUSINESS ETHICS
Nowadays more and more attention is being paid to Business Ethics But what does it mean？ What is the importance of ethics in business？
Business ethics is not about personality though a good personality is valuable Ethics is the primary element and prerequisite for a successful business No matter what you do you should think of business as a matter of integrity Nowadays the slip in ethics and the absence of social responsibility especially integrity have led to a crisis in business seriously influencing social development
Events resulting from a loss of trust are being seen now and then and they affect society in many unfortunate ways Most people know the importance of business ethics but still some people don’t honor them We often hear media reports on problems in business such as adding harmful materials to products These behaviors cause much damage to consumers who spend money but do not get quality goods especially when these commodities do great harm to their health It is difficult for people to forget the case in which some children consumed unsafe milk powder produced by a few immoral businesses and their health suffered serious damage as a result People can’t bear this kind of behavior and the businesses responsible must be closed down and the related personnel be punished
1 What’s the primary component for a prosperous business？{ABC}
[答案] C Business ethics
2 What is the influence of losing integrity？{ABC}
[答案] A Hinder social development
3 What is people’s attitude towards business ethics？{ABC}
[答案] B Lots of people know its importance but some still don’t honor it
4 Which one among the following items is not mentioned in this passage？{ABC}
[答案] B Manufacture’s immoral behaviors do little harm to consumers
5 What is the author’s attitude toward immoral behaviors in business？{ABC}
[答案] A Critical
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