国家开放学电网台商务英语1体化考试机考形考务8题库答案
形考务8题库
选择填空：阅读面话句子ABC三选项中选出填入空白处佳选项
试题 1
— We are planning to register the trademark of Red Dragon for your new product What’s your opinion about this brand name
—
选择项：
AYou mustn’t use it
BYou can’t adopt it
CI suggest that you should give it up
试题 2
— We think 55000 would be reasonable for transferring our trademark
— That’s too high
选择项：
AOh my honey
BOh my friend
COh my goodness
试题 3
— What’s the purpose of your visit today
—
选择项：
AYes I’d like to talk with you
BI’m intending to ask for your advice on brand design
CUh I’m not sure
试题 4
I’ve learned today
选择项：
Anew some thing
Bnew something
Csomething new
试题 5
You are planning to export this product to Europe ______
选择项：
Aare you
Bdon’t you
Caren’t you
试题 6
二翻译：ABC三选项中选出英文适合中文翻译
1 I am very sorry for coming late but something urgent came up at the last minute（ ）
A 抱歉晚分钟里想起某件事
B 抱歉迟走时突然遇急事
C 抱歉迟分钟里紧急处理某件事情
2 Let’s get down to business（ ）
A 坐谈买卖吧
B 起做生意吧
C 谈正事吧
3 I think it’s preferable for you to change the brand name（ ）
A 认您换商标
B 宁愿您换商标名
C 考虑您必须取消商标名
4 Would you think it overfor the sake of our long partnership（ ）
A 您考虑继续长期合作？
B 您想起合作？
C 长期合作您否做考虑呢？
选择填空：阅读面话句子ABC三选项中选出填入空白处佳选项
试题 1
— It’s nice to meet you in my office
—
选择项：
AI want to tell you it is fine today
BI only meant to help you
CI am here today to discuss the trademark transfer with you
试题 2
— I wonder whether I could accept this discount or not
—
选择项：
AWhy don’t consult with your manager
BWhy not to consult with your manager
CWhy not consult with your manager
试题 3
— We are planning to register the trademark of Red Dragon for your new product What’s your opinion about this brand name
—
选择项：
AYou mustn’t use it
BI suggest that you should give it up
CYou can’t adopt it
试题 4
Do you think you could cut it 30
选择项：
Adown
Bby
Cat
试题 5
Few people realized the value of a brand
选择项：
Adidn’t they
Bdid they
Cwere they
试题 6
二阅读理解：阅读面短文根文章容ABC三选项中选出佳选项
Earle Dickson worked for a company manufacturing gauze and tape called Johnson & Johnson We will never know the reason but it is a fact that his wife Josephine Dickson always had some minor accidents During the first week of their marriage she hurt herself twice with the kitchen knife After that it just went from bad to worse It seemed that Josephine was always cutting herself
One day Earle Dickson had an idea He sat down with some tape and gauze and a pair of scissors Then he cut the tape into strips In the middle of each strip he stuck a little square of gauze From then on whenever Josephine had an accident readymade bandages were on hand for her to use quickly and without a lot of fuss
At Johnson & Johnson people heard about these new bandages which could be put on in thirty seconds Soon the company started to try these bandages on the market Slowly they were accepted by the public Four years later in 1924 the company installed machines for mass producing the new product with the trade name BANDAID
1 When did Mrs Dickson often cut herself（ ）
A When she did gardening
B When she did cooking
C When she did shopping
2 Why did Mr Dickson decide to make the bandages by himself（ ）
A Because he was interested in studying them
B Because the company asked him to do it
C Because his wife was often in a mass when she cut herself
3 What does the word readymade mean for（ ）
A It means something you need to prepare
B It means something you have to make by yourself
C It means something you can use at once
4 What is the main reason for company’s mass production on the bandages Mr Dickson invented（ ）
A The bandages are cheap for workers
B The bandages are necessary for women
C The bandages are welcomed by people
5 What is the best title for this passage（ ）
A The Invention of BANDAID
B The Instruction to BANDAID
C The Products of BANDAID
选择填空：阅读面话句子ABC三选项中选出填入空白处佳选项
试题 1
— I wonder whether I could accept this discount or not
—
选择项：
AWhy not consult with your manager
BWhy don’t consult with your manager
CWhy not to consult with your manager
试题 2
— It’s nice to meet you in my office
—
选择项：
AI want to tell you it is fine today
BI am here today to discuss the trademark transfer with you
CI only meant to help you
试题 3
— What’s the purpose of your visit today
—
选择项：
AYes I’d like to talk with you
BI’m intending to ask for your advice on brand design
CUh I’m not sure
试题 4
We’ll let your know when we a decision
选择项：
Amake
Bgive
Ctake
试题 5
You won’t choose this brand name
选择项：
Awon’t you
Bdon’t you
Cwill you
试题 6
二听力理解：请听面话根话容ABC三选项中选出佳选项
PictureinPicture
1 Why did John pay a visit to Miller（ ）
A He wanted to buy a set of equipment
B He planned to sign an agreement
C He’d like to talk about the trademark transfer
2 Why was John’s company interested in using Miller’s trademark（ ）
A The trademark is very famous around the world
B They need to extend their business scope
C They hope to set up a branch
3 What will John provide for using Miller’s trademark（ ）
A He is going to devote the labor force
B He is going to pay a sum of money
C He is going to build a new plant
4 What price can Miller accept（ ）
A 38500
B 44000
C 49500
5 When will John give the feedback to Miller（ ）
A After he talks with his manager
B After he makes a careful calculation
C After he does a market survey
选择填空：阅读面话句子ABC三选项中选出填入空白处佳选项
试题 1
— We think 55000 would be reasonable for transferring our trademark
— That’s too high
选择项：
AOh my goodness
BOh my friend
COh my honey
试题 2
— It’s nice to meet you in my office
—
选择项：
AI only meant to help you
BI want to tell you it is fine today
CI am here today to discuss the trademark transfer with you
试题 3
— I wonder whether I could accept this discount or not
—
选择项：
AWhy not to consult with your manager
BWhy don’t consult with your manager
CWhy not consult with your manager
试题 4
For Europeans red can danger
选择项：
Astand for
Blook for
Cwait for
试题 5
The question we should use this brand name will be decided by our marketing team
选择项：
Awhether
Bwhat
Cwhich
试题 6
二阅读理解：阅读面短文根文章容进行判断正确T错误F
Brand refers to names logos and slogans For example Nike is known for its slogan Just do it and swoosh logo A trademark shows the origin and ownership of a product or service which is used to protect names logos drawings symbols and other characters related with a business Coke® and Cocacola® are registered trademarks of the CocaCola Company
Many companies spend a lot of money and time registering their trademarksThere are at least two good reasons for this Firstly if you trademark a brand you are the only person allowed to use that Brand name slogan etcIf others want to use that brand they must ask your permission or pay some money Secondly registration also allows the owner to bring legal action against anyone who uses the trademark without authorization
There are basic trademark symbols eg TM for goods and SM for service They tell the public that the product’s name and design are the exclusive property of the company but a registered trademark ® provides notice that it has indeed been registered
1 According to the writer it is not necessary for a company to register a trademark（ F）
2 A trademark may be regarded as a protection for a brand name（ T）
3 The trademark symbols TM and ® can be exchanged in a brand（ F ）
4 Legal protection on a brand comes into force only after registration（ T）
5 A company can freely use other companies’ brands（ F）
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形考务8题库
选择填空：阅读面话句子ABC三选项中选出填入空白处佳选项
试题 1
— We are planning to register the trademark of Red Dragon for your new product What’s your opinion about this brand name
—
选择项：
AYou mustn’t use it
BYou can’t adopt it
CI suggest that you should give it up
试题 2
— We think 55000 would be reasonable for transferring our trademark
— That’s too high
选择项：
AOh my honey
BOh my friend
COh my goodness
试题 3
— What’s the purpose of your visit today
—
选择项：
AYes I’d like to talk with you
BI’m intending to ask for your advice on brand design
CUh I’m not sure
试题 4
I’ve learned today
选择项：
Anew some thing
Bnew something
Csomething new
试题 5
You are planning to export this product to Europe ______
选择项：
Aare you
Bdon’t you
Caren’t you
试题 6
二翻译：ABC三选项中选出英文适合中文翻译
1 I am very sorry for coming late but something urgent came up at the last minute（ ）
A 抱歉晚分钟里想起某件事
B 抱歉迟走时突然遇急事
C 抱歉迟分钟里紧急处理某件事情
2 Let’s get down to business（ ）
A 坐谈买卖吧
B 起做生意吧
C 谈正事吧
3 I think it’s preferable for you to change the brand name（ ）
A 认您换商标
B 宁愿您换商标名
C 考虑您必须取消商标名
4 Would you think it overfor the sake of our long partnership（ ）
A 您考虑继续长期合作？
B 您想起合作？
C 长期合作您否做考虑呢？
选择填空：阅读面话句子ABC三选项中选出填入空白处佳选项
试题 1
— It’s nice to meet you in my office
—
选择项：
AI want to tell you it is fine today
BI only meant to help you
CI am here today to discuss the trademark transfer with you
试题 2
— I wonder whether I could accept this discount or not
—
选择项：
AWhy don’t consult with your manager
BWhy not to consult with your manager
CWhy not consult with your manager
试题 3
— We are planning to register the trademark of Red Dragon for your new product What’s your opinion about this brand name
—
选择项：
AYou mustn’t use it
BI suggest that you should give it up
CYou can’t adopt it
试题 4
Do you think you could cut it 30
选择项：
Adown
Bby
Cat
试题 5
Few people realized the value of a brand
选择项：
Adidn’t they
Bdid they
Cwere they
试题 6
二阅读理解：阅读面短文根文章容ABC三选项中选出佳选项
Earle Dickson worked for a company manufacturing gauze and tape called Johnson & Johnson We will never know the reason but it is a fact that his wife Josephine Dickson always had some minor accidents During the first week of their marriage she hurt herself twice with the kitchen knife After that it just went from bad to worse It seemed that Josephine was always cutting herself
One day Earle Dickson had an idea He sat down with some tape and gauze and a pair of scissors Then he cut the tape into strips In the middle of each strip he stuck a little square of gauze From then on whenever Josephine had an accident readymade bandages were on hand for her to use quickly and without a lot of fuss
At Johnson & Johnson people heard about these new bandages which could be put on in thirty seconds Soon the company started to try these bandages on the market Slowly they were accepted by the public Four years later in 1924 the company installed machines for mass producing the new product with the trade name BANDAID
1 When did Mrs Dickson often cut herself（ ）
A When she did gardening
B When she did cooking
C When she did shopping
2 Why did Mr Dickson decide to make the bandages by himself（ ）
A Because he was interested in studying them
B Because the company asked him to do it
C Because his wife was often in a mass when she cut herself
3 What does the word readymade mean for（ ）
A It means something you need to prepare
B It means something you have to make by yourself
C It means something you can use at once
4 What is the main reason for company’s mass production on the bandages Mr Dickson invented（ ）
A The bandages are cheap for workers
B The bandages are necessary for women
C The bandages are welcomed by people
5 What is the best title for this passage（ ）
A The Invention of BANDAID
B The Instruction to BANDAID
C The Products of BANDAID
选择填空：阅读面话句子ABC三选项中选出填入空白处佳选项
试题 1
— I wonder whether I could accept this discount or not
—
选择项：
AWhy not consult with your manager
BWhy don’t consult with your manager
CWhy not to consult with your manager
试题 2
— It’s nice to meet you in my office
—
选择项：
AI want to tell you it is fine today
BI am here today to discuss the trademark transfer with you
CI only meant to help you
试题 3
— What’s the purpose of your visit today
—
选择项：
AYes I’d like to talk with you
BI’m intending to ask for your advice on brand design
CUh I’m not sure
试题 4
We’ll let your know when we a decision
选择项：
Amake
Bgive
Ctake
试题 5
You won’t choose this brand name
选择项：
Awon’t you
Bdon’t you
Cwill you
试题 6
二听力理解：请听面话根话容ABC三选项中选出佳选项
PictureinPicture
1 Why did John pay a visit to Miller（ ）
A He wanted to buy a set of equipment
B He planned to sign an agreement
C He’d like to talk about the trademark transfer
2 Why was John’s company interested in using Miller’s trademark（ ）
A The trademark is very famous around the world
B They need to extend their business scope
C They hope to set up a branch
3 What will John provide for using Miller’s trademark（ ）
A He is going to devote the labor force
B He is going to pay a sum of money
C He is going to build a new plant
4 What price can Miller accept（ ）
A 38500
B 44000
C 49500
5 When will John give the feedback to Miller（ ）
A After he talks with his manager
B After he makes a careful calculation
C After he does a market survey
选择填空：阅读面话句子ABC三选项中选出填入空白处佳选项
试题 1
— We think 55000 would be reasonable for transferring our trademark
— That’s too high
选择项：
AOh my goodness
BOh my friend
COh my honey
试题 2
— It’s nice to meet you in my office
—
选择项：
AI only meant to help you
BI want to tell you it is fine today
CI am here today to discuss the trademark transfer with you
试题 3
— I wonder whether I could accept this discount or not
—
选择项：
AWhy not to consult with your manager
BWhy don’t consult with your manager
CWhy not consult with your manager
试题 4
For Europeans red can danger
选择项：
Astand for
Blook for
Cwait for
试题 5
The question we should use this brand name will be decided by our marketing team
选择项：
Awhether
Bwhat
Cwhich
试题 6
二阅读理解：阅读面短文根文章容进行判断正确T错误F
Brand refers to names logos and slogans For example Nike is known for its slogan Just do it and swoosh logo A trademark shows the origin and ownership of a product or service which is used to protect names logos drawings symbols and other characters related with a business Coke® and Cocacola® are registered trademarks of the CocaCola Company
Many companies spend a lot of money and time registering their trademarksThere are at least two good reasons for this Firstly if you trademark a brand you are the only person allowed to use that Brand name slogan etcIf others want to use that brand they must ask your permission or pay some money Secondly registration also allows the owner to bring legal action against anyone who uses the trademark without authorization
There are basic trademark symbols eg TM for goods and SM for service They tell the public that the product’s name and design are the exclusive property of the company but a registered trademark ® provides notice that it has indeed been registered
1 According to the writer it is not necessary for a company to register a trademark（ F）
2 A trademark may be regarded as a protection for a brand name（ T）
3 The trademark symbols TM and ® can be exchanged in a brand（ F ）
4 Legal protection on a brand comes into force only after registration（ T）
5 A company can freely use other companies’ brands（ F）
文档香网(httpswwwxiangdangnet)户传
《香当网》用户分享的内容，不代表《香当网》观点或立场，请自行判断内容的真实性和可靠性！
该内容是文档的文本内容，更好的格式请下载文档
