形考务1题库
选择填空:阅读面话句子ABC三选项中选出填入空白处佳选项
试题 1
—As you know I’m not quite familiar with how to shop online
—It’s a piece of cake I’ll show you how to do it
选择项:
AFirst of all you should find a good ecommerce site
BNext add the items in your shopping cart and place the order
CThen compare the prices and features of the goods you like
试题 2
—I think we can use two or more kinds of media together in an advertising campaign
—
选择项:
AIt’s true Two is always better than one
BThat’s quite right We can attract more people
CIt’s great idea We need to put in more money then
试题 3
—Morning Daniel Today I’d like to discuss the promotional events of our products with you
—
选择项:
AHi I agree with what you have just said
BGood morning Kevin Nice to meet you too
COk I think we should draw up a thorough plan first
试题 4
It can be aimed individuals with select surfing behavior
选择项:
Ato
Bin
Cat
试题 5
In my opinion the first thing is what tools we should use (考点:定式结构法)
选择项:
Ato be discussed
Bdiscussed
Cdiscussing
试题 6
二阅读理解:阅读面短文根文章容ABC三选项中选出佳选项
Development of Online Marketing
With the introduction of the Internet there came many changes to the way a company might carry out a marketing strategy About ten years ago we shopped only at local stores in the market place using cash Now a new world has been opened up to people around the globe through the World Wide Web We are able to browse the fanciest shops in the world from home virtually that is The technology of secure transactions on the Web has greatly improved and the rush to buy from online shops has demonstrated a growing consumer acceptance of online marketing Increasingly online marketing is no longer just an option It is a necessity
Online marketing is an electronicallybased industry In short it refers to the conducting of business through the Internet It is a way of buying and selling goods and services and negotiating trade through digital communications
Online marketing allows businesses to reach a wider market while cutting costs saving time and eliminating tons of paperwork Most online retailers ask the customers to pay with a credit card Regular buyers are issued electronic or digital signatures which are protected by passwords enabling them to transact business securely via Internet
Online marketing is still in its early stages as problems such as how to deal with credit card fraud on the Internet still have to be dealt with But its future looks rosy With the development of computer technology ecommerce will inevitably become a must in our everyday lives There is no doubt ecommerce has come of age
1 __________ changed the way a company might carry out a marketing strategy over the past 10 years( )
A The Internet
B Local stores
C The consumers
2 What does virtually mean in Paragraph One( )
A In reality
B By means of a computer
C Safely
3 Which of the following advantages of online marketing is not mentioned( )
A Reach a wider market while cutting costs
B Save time and eliminate paperwork
C Increasing trust between traders and buyers
4 What problems are still outstanding in online shopping( )
A Cutting costs
B Credit card fraud on the Internet
C Eliminating paperwork
5 Which is the author’s attitude towards online shopping( )
A Our shopping was only done at local stores on the high street using cash
B Online marketing refers to the conducting of business through the Internet
C Undoubtedly the era of ecommerce has arrived
选择填空:阅读面话句子ABC三选项中选出填入空白处佳选项
试题 1
—Great Maybe from now on I should try to buy goods online
—
选择项:
AI think you need to be a little bit slower
BThat’s all right Whatever
CWhy not Go ahead Just give it a try
试题 2
—Morning Daniel Today I’d like to discuss the promotional events of our products with you
—
选择项:
AHi I agree with what you have just said
BGood morning Kevin Nice to meet you too
COk I think we should draw up a thorough plan first
试题 3
—Uh I think online shopping is very timeconsuming
—
选择项:
AWhy do you want to wait and shop in a long line
BI somewhat agree with you but not completely
CThank you for your time to be with me for the weekend
试题 4
Consumers can’t digest too much information on a web page resulting low rates of return
选择项:
Awith
Bin
Cat
试题 5
I know personal selling is also a very effective tool for building ______buyers’ confidence
选择项:
Ato
Bup
Cwith
试题 6
二翻译:ABC三选项中选出英文适合中文翻译
1 Actually I have been thinking about online shopping for a long time( )
A 事实久前已考虑网购物
B 事实直考虑网购物已长时间
C 事实正考虑长时间网购物
2 Increasingly online marketing is no longer just an option It is a necessity( )
A 网络营销愈愈选择种必然
B 网络营销久选择必然选择
C 网络营销仅日益选择必然需
3 Online shops give us the opportunity to shop 247 ( )
A 网购物提供247商店购物机会
B 网商店提供7天24时购物机会
C 网商店提供周7天天24时全天候购物机会
4 The rush to buy from online shops has demonstrated a growing consumer acceptance of online marketing ( )
A 消费者涌网店购物行已表现出网络营销断增长
B 消费者网购热潮说明越越消费者接受网络营销
C 消费者抢购网店显示出非常接受日益增长网络营销
5Online marketing saves time and can be delivered anytime anywhere ( )
A 线销售抢回时间时间快递点
B 线营销节省时间时发送快递
C 线营销节约时间时传输信息
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