国家开放学电专科商务英语2期末试题答案6（试卷号：3936）
交际语（题20分10分）
1—5题选择正确语句完成列话答案序号写答题纸
1—Do we need to fill in the application form
AYes you must
BYes you need
CYesyou may
2How about your friendLi YanDoes she work in the same department with you
AShe is fine thank youand you
BShe is fine thank youand she＇ll be happy to see you again
C She is fine thank youand she works in the Auditing Department
3—In most casesit is the total income received
AWhen do you start to learn about taxable income
BWhy do you want to know taxable income
CWhat does taxable income refer to
4—Do you mean that deposits and withdrawals are posted to my account immediately
AYes we process cash transactions during the working day
BYes we process cash transactions as soon as they take place
CYes we process cash transactions on the second day
5How can people avoid food contamination nowadays
AThe government should set strict rules to standardize the production of food
BPeople should have balanced food to get different nutrients they need
Cl agree with you on this pointand we should pay more to attention to food safety
二选择填空(题2分30分)
6—20题阅读面句子ABC三选项中选出填入空白处佳选项答案序号写答题纸
6What a l didn＇t expect to meet you here
Aincidence
Baccident
Ccoincidence
7We the receipt for the draftand be good enough to overlook our request for a remittance
Aencircle
Benclose
Cenrich
8In view of our longstanding business_we can consider a price reduction
Acontacts
Bfriends
Crelations
9I know personal selling is also a very effective tool forbuyers’confidence
Asetting up
Bbuilding up
C bringing up
10It is nowadays very easy for people to their money at ATM s
Adeposit
Bdevote
Cdemand
11The_sales volume is the volume of sales that actually will earn business the most
profit
A practical
B Professional
C profitable
12Remember we want to create a forward1ooking image so as to increase the of our brand
Aconsciousness
B awareness
Cbroadness
13Consumption and investment meanwhile____45 and 12 percentage points offirstquarter growth respectively
A applied for
B appealed to
Caccounted for
14Our bank consists of many departmentseach of_is responsible for a particular area of business
Awhich
Bthat
C what
15We’ll accept the goods_the results from the two inspections are identical
Aif only
B only if
C even if
16The only thing for you to do is_the form and sign it
Ato fill in
Bfill in
Cfilling in
17We are dissatisfied with the services your bank
A provided that
Bto provide for
c provided by
18Corporate advertising comes_three different types image advertisingopinion advertising and investment advertising
Ain
Bwith
Cout
19_our income istax we should pay
AThe highest the most
BHigher more
CThe higher the more
20The finished product is comparable to one that_
Ahas really been pushed
Bhas been professionally edited
Cdid really push
三阅读理解(题4分40分)
2125题根短文容判断出语句否正确正确写T错误写P答案写答题纸
Shipping Advice
August 82016
Dear Mr Anderson
I would like to inform you that the fol lowing consignment has been shipped Details of the shipment are below
Shipper Far East Logistics Co Ltd
Room 1205JIN YUAN TOWER
No168JIN SHUI ROADQINGDAO
TEL 0532 82732189
FAX 0532 82732190
Contact person Ms Li Hua hua
Vesselvoyage Pacific 041P
Port of 1oading QINGDAO
DEP August 62016
Port of di scharge SANFRANCISCO
ETA August 282016
Final destination SEATTLE USA
No of packages & containers 1000 CTNS lined with foamed plastic in 1X40’STD CTNR
Weight (Kilos) 3214 OKGS
Container No CE500001
Seal No ST211111
P0 No TD9990
Item Air conditionersHSU12HQAR2DB
Quantity 1 000 pieces
We have enclosed the commercial invoice copy of BLpacking list and export permit for your preparation for payment and collection of goods
Yours sincerelyLin Hanxue (Ms) Logistics officer
21 The letter is to inform Mr Anderson that his consignment has been shippedT
22 The shipper of the consignment is Li Hua huaF
23 The final destination of the consignment is San FranciscoF
24 The items in the container are air conditioners and TV setsF
25 The commercial invoicecopy of BLpacking list and export permit are enclosed for preparation for payment and collection of goodsT
2630题阅读短文ABC三选项中选出正确答案答案序号写答题纸
Product Advertising
Product advertising is an important part of marketing It aims at in er easing sales by making
a product or service known to a wider audience and by emphasizing its positive qualities A company can advertise in various waysdepending on how much it wishes to spend There are
different media for advertising inc luding television radionewspapers magazines the Internet and direct mail The design and organization of advertising campaigns is usually the job of an advertising agencyA good advertising program tells potential customers why they need the product how it is used and the benefits derived from its use A successful program also tells the consumer how the product is better than similar offerings by competitors
Corporate advertising is not directly concerned with increasing the sales of a particular product or service but more with the brand image and reputation a company wants to present to the general public or within an industry Corporate advertising comes in three different types image advertising opinion advertising and investment advertising Image advertising attempts to promote the importance of a company Opinion advertising presents the impression of doing a public service by addressing the importance of a company Investment advertising is designed to attract potential investors
26 Generally speaking what＇ s an advertising agency responsible for
A Telling customers what they need to buy
B Emphasizing positive qualities of products
C Designing and organizing adverti senents for cus tomers
27 Companies can choose how to advertise their products according to
A their product quality
B their advertising budget
C customers’likes and dislikes
28A good advertising program can tell people
A how they can benefit from using the product
B where the product is produced
C how the product is different
29 is more interested in increasing the sales of products
A Product advertising
B Successful advertising
C Corporate advertising
30 Corporate advertising aims to buildup the company＇ s general
A sales volume
B positive qualities
C image and reputat ion
四翻译(题4分20分)
31—35题英译汉ABC三选项中选出佳答案答案序号写答题纸
31For the seller the best terms would be full payment in cash at the time of sale
A卖方利益条款销售时现金全额付款
B卖方说付款方式销售时全额现金支付
C卖方缘协议销售时现金全额付款
32 Events resulting from a loss of trust are being seen now and then and they affect society in many unfortunate ways
A信缺失导致事件时发生方面严重影响社会
B导致信缺失事件少少发生方式影响社会
C信缺失导致事件现时发生幸严重影响社会
33 Attracting customers to a business makes the difference between succeeding and failing
A否吸引顾客企业成功失败区
B否吸引客户企业产生兴趣决定营成败
C否吸引顾客做生意成功失败间区
34 We won＇ t entertain your claim unless you have the inspection certification from the Commodity Inspect ion Bureau
A接受索赔商检局检验证书外
B非贵方没商检局检验证书接受索赔
C非贵方提供商检局检验证书否受理贵方索赔
35 Could you please confirm that they have sufficient funds to cover this amount of order
A请您确认足够资金支付数量订单
B您否确认 特资金支撑数量订单
C您否批准 额外资金数量订单保险
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交际语（题20分10分）
1—5题选择正确语句完成列话答案序号写答题纸
1—Do we need to fill in the application form
AYes you must
BYes you need
CYesyou may
2How about your friendLi YanDoes she work in the same department with you
AShe is fine thank youand you
BShe is fine thank youand she＇ll be happy to see you again
C She is fine thank youand she works in the Auditing Department
3—In most casesit is the total income received
AWhen do you start to learn about taxable income
BWhy do you want to know taxable income
CWhat does taxable income refer to
4—Do you mean that deposits and withdrawals are posted to my account immediately
AYes we process cash transactions during the working day
BYes we process cash transactions as soon as they take place
CYes we process cash transactions on the second day
5How can people avoid food contamination nowadays
AThe government should set strict rules to standardize the production of food
BPeople should have balanced food to get different nutrients they need
Cl agree with you on this pointand we should pay more to attention to food safety
二选择填空(题2分30分)
6—20题阅读面句子ABC三选项中选出填入空白处佳选项答案序号写答题纸
6What a l didn＇t expect to meet you here
Aincidence
Baccident
Ccoincidence
7We the receipt for the draftand be good enough to overlook our request for a remittance
Aencircle
Benclose
Cenrich
8In view of our longstanding business_we can consider a price reduction
Acontacts
Bfriends
Crelations
9I know personal selling is also a very effective tool forbuyers’confidence
Asetting up
Bbuilding up
C bringing up
10It is nowadays very easy for people to their money at ATM s
Adeposit
Bdevote
Cdemand
11The_sales volume is the volume of sales that actually will earn business the most
profit
A practical
B Professional
C profitable
12Remember we want to create a forward1ooking image so as to increase the of our brand
Aconsciousness
B awareness
Cbroadness
13Consumption and investment meanwhile____45 and 12 percentage points offirstquarter growth respectively
A applied for
B appealed to
Caccounted for
14Our bank consists of many departmentseach of_is responsible for a particular area of business
Awhich
Bthat
C what
15We’ll accept the goods_the results from the two inspections are identical
Aif only
B only if
C even if
16The only thing for you to do is_the form and sign it
Ato fill in
Bfill in
Cfilling in
17We are dissatisfied with the services your bank
A provided that
Bto provide for
c provided by
18Corporate advertising comes_three different types image advertisingopinion advertising and investment advertising
Ain
Bwith
Cout
19_our income istax we should pay
AThe highest the most
BHigher more
CThe higher the more
20The finished product is comparable to one that_
Ahas really been pushed
Bhas been professionally edited
Cdid really push
三阅读理解(题4分40分)
2125题根短文容判断出语句否正确正确写T错误写P答案写答题纸
Shipping Advice
August 82016
Dear Mr Anderson
I would like to inform you that the fol lowing consignment has been shipped Details of the shipment are below
Shipper Far East Logistics Co Ltd
Room 1205JIN YUAN TOWER
No168JIN SHUI ROADQINGDAO
TEL 0532 82732189
FAX 0532 82732190
Contact person Ms Li Hua hua
Vesselvoyage Pacific 041P
Port of 1oading QINGDAO
DEP August 62016
Port of di scharge SANFRANCISCO
ETA August 282016
Final destination SEATTLE USA
No of packages & containers 1000 CTNS lined with foamed plastic in 1X40’STD CTNR
Weight (Kilos) 3214 OKGS
Container No CE500001
Seal No ST211111
P0 No TD9990
Item Air conditionersHSU12HQAR2DB
Quantity 1 000 pieces
We have enclosed the commercial invoice copy of BLpacking list and export permit for your preparation for payment and collection of goods
Yours sincerelyLin Hanxue (Ms) Logistics officer
21 The letter is to inform Mr Anderson that his consignment has been shippedT
22 The shipper of the consignment is Li Hua huaF
23 The final destination of the consignment is San FranciscoF
24 The items in the container are air conditioners and TV setsF
25 The commercial invoicecopy of BLpacking list and export permit are enclosed for preparation for payment and collection of goodsT
2630题阅读短文ABC三选项中选出正确答案答案序号写答题纸
Product Advertising
Product advertising is an important part of marketing It aims at in er easing sales by making
a product or service known to a wider audience and by emphasizing its positive qualities A company can advertise in various waysdepending on how much it wishes to spend There are
different media for advertising inc luding television radionewspapers magazines the Internet and direct mail The design and organization of advertising campaigns is usually the job of an advertising agencyA good advertising program tells potential customers why they need the product how it is used and the benefits derived from its use A successful program also tells the consumer how the product is better than similar offerings by competitors
Corporate advertising is not directly concerned with increasing the sales of a particular product or service but more with the brand image and reputation a company wants to present to the general public or within an industry Corporate advertising comes in three different types image advertising opinion advertising and investment advertising Image advertising attempts to promote the importance of a company Opinion advertising presents the impression of doing a public service by addressing the importance of a company Investment advertising is designed to attract potential investors
26 Generally speaking what＇ s an advertising agency responsible for
A Telling customers what they need to buy
B Emphasizing positive qualities of products
C Designing and organizing adverti senents for cus tomers
27 Companies can choose how to advertise their products according to
A their product quality
B their advertising budget
C customers’likes and dislikes
28A good advertising program can tell people
A how they can benefit from using the product
B where the product is produced
C how the product is different
29 is more interested in increasing the sales of products
A Product advertising
B Successful advertising
C Corporate advertising
30 Corporate advertising aims to buildup the company＇ s general
A sales volume
B positive qualities
C image and reputat ion
四翻译(题4分20分)
31—35题英译汉ABC三选项中选出佳答案答案序号写答题纸
31For the seller the best terms would be full payment in cash at the time of sale
A卖方利益条款销售时现金全额付款
B卖方说付款方式销售时全额现金支付
C卖方缘协议销售时现金全额付款
32 Events resulting from a loss of trust are being seen now and then and they affect society in many unfortunate ways
A信缺失导致事件时发生方面严重影响社会
B导致信缺失事件少少发生方式影响社会
C信缺失导致事件现时发生幸严重影响社会
33 Attracting customers to a business makes the difference between succeeding and failing
A否吸引顾客企业成功失败区
B否吸引客户企业产生兴趣决定营成败
C否吸引顾客做生意成功失败间区
34 We won＇ t entertain your claim unless you have the inspection certification from the Commodity Inspect ion Bureau
A接受索赔商检局检验证书外
B非贵方没商检局检验证书接受索赔
C非贵方提供商检局检验证书否受理贵方索赔
35 Could you please confirm that they have sufficient funds to cover this amount of order
A请您确认足够资金支付数量订单
B您否确认 特资金支撑数量订单
C您否批准 额外资金数量订单保险
文档香网(httpswwwxiangdangnet)户传
《香当网》用户分享的内容，不代表《香当网》观点或立场，请自行判断内容的真实性和可靠性！
该内容是文档的文本内容，更好的格式请下载文档
