国家开放大学电大专科《商务英语2》期末题库及答案1(试卷号:3936)


    国家开放学电专科商务英语2期末题库答案(试卷号:3936)
    题库
    交际语(题20分10分)
    15题选择正确语句完成列话答案序号写答题纸
    1—Your bank is huge It must have many departments
    AIt's trueOur bank consists of many departments
    BThank youour bank is a small one
    CYou are kiddingOur bank is a small one
    2You mentioned the termonline banking just nowI don't quite get itOnline computer systems help us provide speedy bank service to customers
    AWhat do you learn about the term
    BWhy do you mention the word
    Cwhat do you mean by that
    3In most casesit is the total income received
    AWhen do you start to learn about taxable income
    BWhy do you want to know taxable income
    CWhat does taxable income refer to
    4But in your case we strongly recommend War Risks and WPA
    AOK then please cover both War Risks and WPA for us
    BWell that rate is acceptableThanks
    CBut the extra premium is for buyer's account
    5—How can people avoid food contamination nowadays
    APeople should have balanced food to get different nutrients they need
    BThe government should set strict rules to standardize the production of food
    Cl agree with you on this pointand we should pay more to attention to food safety
    二选择填空(题2分30分)
    6—20题阅读面句子ABC三选项中选出填入空白处佳选项答案序号写答题纸
    6People are allowed to__their money at AT Ms
    A devote
    Bdeposit
    C demand
    7What a__l didn't expect to meet you here
    Aincidence
    Baccident
    Ccoincidence
    8view of our longstanding business relationswe can consider a price reduction
    AIn
    BWith
    C On
    9We have to__these details by the 15th of this month at the latest
    A breakout
    B hammer out
    Ccheckout
    10Any advice you give us will be kept strictly_——
    Asecret
    B unknown
    Cconfidential
    11Please transfer the remaining account balanceafter deducting all___bank charges(ifany) to our AC 7654321
    Arelevant
    B Permanent
    Caverage
    12It is important to protect your__information when banking online
    Aindividual
    Bpersonal
    C plenty
    13A company can advertise in various ways__how much it wishes to spend
    Arelying on
    Bdepending on
    Cfocusing on
    14Taxcan be used in public servicesis very important to our country
    A what
    Bthat
    Cwhich
    15our income istax we should pay
    AThe higherthe more
    BHighermore
    CThe highestthe most
    16A large volume of sales_result in a low profit margin thereforeit is important for marketers to focus on their profitable sales volume
    Awill
    Bmust
    Cmay
    17In my opinion the first thing_is what tools we should use
    Ato discuss
    Bto be discussed
    C discussed
    18If you fail to honor the contract we to cancel it
    Aentitle
    Bare entitled
    Cwill entitle
    19A good advertising program tells potential customers the benefits__the use of products
    Aderiving from
    Bto derive from
    Cderived from
    20Business ethics_not about personality though a good personality is valuable
    Ais
    Bare
    Cdo
    三阅读理解(题4分40分)
    2125题阅读话ABC三选项中选出正确答案答案序号写答题纸
    Bob We' ve undertaken so many changes over the past few monthsI'd like to know how things are shaping up
    John There have certainly been some challengesbut I'd say we' re on track to hit our targets for the year' s end
    Bob Where do you think our greatest advantage lies in our competition
    John We' re taking advantage of the economies of scale We' ve been able to reduce our price pointwhich gives us the advantage over the competition in pricing
    Bob OurnewsupplychainhasreallybeenpushedbythemanagementWe' re also thinking about expanding this strategy to other segments of the market
    John It' s been tough on our competition they just can' t keep up Not only that but our uniqueness(独二性) is finally being perceived by a wider audience
    Bob Our breadth really can' t be beat Marketing' s al so been doing excellent job on getting that message out
    John Our sportswear line combines durability(耐久性) uniqueness and comfortat an incredibly affordable price Can' t beat that
    Bob We' re also taking advantage of social media such as the FacebookTwitter and other social networking tools to get the message outIt's a new territory(领域) but we need to continue to hone that message
    John Social media is an entirely new game Marketing’s brought in some consulting specialists to help us take advantage of these new technologies
    21 How is the company doing currently
    A Rather badly
    B Rather well
    C Moderately well
    22 Where does the greatest advantage lie in their competition
    A New marketing schemes
    B Wide range of activities
    C Economies of scale
    23 What quality of the company is being perceived by a wider audi ence
    A The company' s quality
    B The company' s growth
    C The company' s uniqueness
    24 What tool is the marketing department using to get their message out
    A Social media
    B Sport swear
    C Marketing chain
    25 What steps has the market ing depar tment taken to improve their understanding of soc ial media
    AIt has created a new job for social media
    B It has consulted some consul tants
    CIt has ignored social media
    2630题阅读短文ABC三选项中选出正确答案答案序号写答题纸
    Far East Logistical Solution
    June 12016
    Dear Mr Anderson
    We appreciate very much the cooperation you have always extended to us I provide more information below about our company and the services we offer for your reference
    Far East is a specialist logistics service provider We operate in sectors of commerce and industry where flexible solutions are requiredWe' re flexible adaptable and innovative Everything we do is about your business We will tailor our services to your exact needsor provide a unique solut ion
    An example of a recent action was the delivery of sandbags to Rowlands Castle this week 0ur customer urgently required the delivery due to the local flooding
    Also the customer worked nights so we had to make the delivery fit with her work schedule To make it more manageablewe divided the sandbags on to two pallets
    On arrival our staff parked in one foot deep water and assisted the customer with placing the sandbags so that they stopped her property from being flooded Needless to say our customer was very happy with the quality of service
    The fact is that we care about our customers and we are passionate about cur services Thank you for your attent ion
    Yours sincerely
    Lin Hanxue (Ms )
    Logistics Officer
    26 Lin Hanxue thanks Mr Anderson
    A for his kindness
    B to get more help
    C for their joint work
    27Far East is a specialist logistics service provider which_
    A works at night
    B is flexibleadaptable and innovative
    C provides informat ion
    28 The cus tomer urgently asked them to deliver the sandbags_
    A because they care about the customer' s business
    B because they can split down the sandbags into two pallets
    C to stop her property from being flooded
    29 They divided the sandbags on to two pallets
    A to make the delivery fit with the requirements
    B because they are too heavy
    C to make it easy to handle
    30 The main purpose of the letter is to show that
    A Far East cares about their customers and they are passionate about their service
    B their customers are very happy with the quality of service
    C an example of their latest actions
    四翻译(题4分20分)
    31—35题英译汉ABC三选项中选出佳答案答案序号写答题纸
    31 When data has been collected it has to be analyzed to decide what it all means
    A采集数进行数分析判断容究竟什意思
    B数收集需进行数分析决定数意义
    C先进行数收集然分析决定数含义
    32 We won' t entertain your claim unless you have the inspect ion certification from the Comnodity Inspect ion Bureau
    A接受索赔商检局检验证书外
    B非贵方没商检局检验证书接受索赔
    C非贵方提供商检局检验证书否受理贵方索赔
    33 There inspection should be completed within a month of the arrival of the goods
    A货物重新检查应货月完成
    B应月货完成货物重新检查
    C应完成货物重新检查 月货
    34 You no longer need to spend much time lining up at a bank to do your transact ions
    A必花许时间银行交易排队等
    B需花时间银行排队进行交易
    C绝需花量时间银行排队办业务
    35Pricing is based on the needs of target customers and it differs from place to place and overt ime
    A定价基目标客户需求点着时间推移
    B定价基目标客户需求着点时间
    C定价基目标客户需求价格域时间区
    题库二
    交际语(题20分10分)
    15题选择正确语句完成列话答案序号写答题纸
    1—You want to know about the value added taxdon't you
    AYes you need to introduce it for me
    BYesl must know everything about it
    CYes could you give me a brief overview of it
    2In most casesit is the total income received
    AWhat does taxable income refer to
    BWhy do you want to know taxable income
    Cwhen do you start to learn about taxable income
    3—Can we discuss the question of commodity inspection
    AOKThe inspection of goods is particularly important
    BWe would prefer to reinspect goods at the unloading port
    CBut there might be some disputeover the results of inspection
    4—This is Focus Advertising AgencyHow may I help you
    AI'd like to buy a pair of sports shoes
    BI'm glad to introduce myself to you
    Cl need to inquire about your advertising rates
    5—How can people avoid food contamination nowaday s
    APeople should have balanced food to get different nutrients they need
    BThe government should set strict rules to standardize the production of food
    Cl agree with you on this pointand we should pay more to attention to food safety
    二选择填空(题2分30分)
    6—20题阅读面句子ABC三选项中选出填入空白处佳选项答案序号写答题纸
    6We a copy of the statement for your reference
    Aenclose
    Bencircle
    Cenrich
    7We won't let you into the park__the valid pass for this month
    A unless you will have
    Bunless you don't have
    C unless you have
    8Consumers can't digest too much information on a web pageresulting_low rates ofreturn
    Awith
    Bin
    Cat
    9In ChinaTao bao is one of_ecommerce sites
    Amost popular
    Bthe most popular
    Cmore popular
    10What' s the insurance_for the shipment
    Arate
    Bvalue
    Cratio
    11Our bank consists of many departmentseach of__is responsible for a particulararea of business
    Athat
    Bwhich
    Cwhat
    12Experts suggest_a different password for every website you visitand changingthe password every few months
    Ausing
    Bto use
    Cuse
    13The ideal money is something acceptable easily stored and transported
    A partially
    Bprobably
    Cuniversally
    14It aims at increasing sales by making a product or service known to a wider
    Awitness
    Baudience
    Cevidence
    15No matter what it may lead tothey always__the profit maximization
    A pursue
    Brespect
    Cperform
    16People can’t bear this kind of behavior and the businesses responsible must
    Ato be closed
    Bcloseup
    C be closed down
    17It is just not possible for managers to keep up with all of the changesin their markets
    Ato take place
    Btaking place
    Cbeing taking place
    18A company can advertise in_waysdepending on how much it wishes to spend
    A peculiar
    B Various
    C serious
    19We're also thinking about_this strategy to other segments of the market
    A expanding
    Bexciting
    Cextracting
    20We so many changes over the past few months
    Aare undertaking
    Bare to undertake
    C have undertaken
    三阅读理解(题4分40分)
    2125题根短文容判断出语句否正确正确写T错误写F答案写答题纸
    Product advertising is an important part of marketing It ains at increasing sales by making a product or service known to a wider audience and by emphasizing its positive qualities A company can advertise in various ways depending on how much it wishes to spend There are different media for advertising including television radio newspapers magazines the Internet and direct mail The design and organization of advertising campaigns is usually the job of an advertising agencyA good advertising program tells potential customers why they need the product how it is used and the benefits derived from its use A successful program also tells the consumer how the product is better than similar offerings by competi tors
    Corporate advertising is not directly concerned with increasing the sales of a particular product or service but more with the brand image and reputation a company wants to present to the general public or within an industry Corporate advertising comes in three different types image advertising opinion advertising and investment advertising Image advertising attempts to promote the importance of a company Opinion advertising presents the impression of doing a public service by addressing the importance of a company Investment advertising is designed to attract potential investors
    21 Generally an advertising agency is responsible for designing and organizing a product' s advertisement T
    22It is not necessary to consider the budget of an advertisement in choosing a media for advertising F
    23 There are only three types of media used in advertising F
    24 Product advertising is different from corporate advertising T
    25 This passage is mainly about the history of advertising F
    2630题阅读短文AB C三选项中选出正确答案答案序号写答题纸
    Roles and Functions of Banks The roles and functions of banks have changed over the years Today the services that a bank offers depend on the type of bank and the country Many of the larger banks may deal in financial instruments such as share certificates certificates of deposit and bills of exchangeA financial instrument is a legal document It shows that money has been lent or borrowed invested or passed from one account to another
    Some banks also offer onl ine banking and insurance to their customers However one of the basic functions of a bank is to provide services related to the storing and management of money These services inc lude accept ing deposits making loans paying or charging interesttransferring and investing money providing ATM networks and soon Nowadayson1 ine bank ing allows us to have more choices and services including opening accountstransferr ing money between accounts paying bills and even getting loans
    26 Different types of bank may offer_
    A different funct ions
    B different services
    C different roles
    27 banks may provide services about f inancial instruments
    A Smaller
    B Medium
    C Larger
    28A financial instrument proves that_is transferred from one account to another i a certain way
    A money
    B a service
    Ca legal document
    29is one of the basic functions of a bank
    A Insurance
    B Offering bills of exchange
    C Storing and management of money
    30provides more choices and services
    A ATM network
    B Online banking
    C An financial instrument
    四翻译(题4分20分)
    31—35题英译汉ABC三选项中选出佳答案答案序号写答题纸
    310ur advertising rates are based on size and locat ion
    A广告费根尺寸理位置决定
    B广告收费基版面位置决定
    C根尺寸理位置决定收取广告费
    32 We have to hammer out these details by the 15th of this month at the latest
    A迟月15号前敲定细节
    B需推敲细节晚月15号前
    C月15号前需敲问题细节
    33 In order to succeed in businessthe following two principles of marketing should be kept in mind
    A企业想取成功必须牢记原
    B取商业成功两条市场原应置脑海中
    C商业取成功两条营销原应该牢记心
    34 Could you please confirm that they have sufficient funds to cover this amount of order
    A请您确认足够资金支付数量订单
    B您否确认特资金支撑数量订单
    C您否批准额外资金数量订单保险
    35 You should be confident with our productswhich enjoys a high prestige among the d consumers
    A您需产品树立信息享受高户声誉
    B您应该产品信心产品广受消费者评
    C产品您建立信心产品享誉全部消费群体
    题库三
    交际语(题20分10分)
    1—5题选择正确语句完成列话答案序号写答题纸
    1—You want to know about the value added taxdon't you
    AYes you need to introduce it for me
    BYes could you give me a brief overview of it
    cYesyou must explain it to me in great details
    2Do you mean that deposits and withdrawals are posted to my account immediately
    AYes we process cash transactions in the working days
    BYes we process cash transactions on the second day
    CYes we process cash transactions as soon as they take place
    3HiWang Pingis that youHaven't seen you for along time
    AYesit's been agesIt's nice to see you hereHave you
    BAh yeahIt's been great to talk about the old ages
    CWhat have you been doing for the last years
    4l think that importers must also have the right to re inspect goods upon arrival
    AYes there might be a dispute over the results of the inspection
    BQuite rightbut it's very complicated to have the goods re inspected
    CNowe should inspect the goods to see if there is any breakage or damage
    5It will take at least three weeks
    AWhen did you finish our Tv commercial
    BHow soon will you finish our TV commercial
    CHow long did you finish our TV commercial
    二选择填空(题2分30分)
    6—20题阅读面句子ABC三选项中选出填入空白处佳选项答案序号写答题纸
    6_view of our longstanding business relationswe can consider a price reduction
    AIn
    BWith
    C On
    7It can be aimed individuals with select surfing behavior
    Ato
    Bin
    Cat
    8Online marketing allows businesses to reach a wider market while___costs___timeand eliminating tons of paperwork
    Ato cut to save
    Bcuttingsaving
    Ccutsave
    9You should make sure that your password is long enough to__it from being easily hacked
    A prepare
    B Pronounce
    C prevent
    10On arrivalour staff__the customer with placing the sandbags down off the vehicle
    A assisted
    Bsustained
    Cattracted
    l1One of the basic functions of a bank is to provide services__the storing andmanagement of money
    Ainstead of
    Brelated to
    C subject to
    12__rate is 3for income between 3501 and 5000while_rate is 45for income over 80000
    A Lowhigh
    BThe lowestthe high
    CThe lowestthe highest
    13Mobile banking functions nearly__telephone bankingexcept that information iscarried by Short Message Service
    Aas the same
    Bthe same as
    Cas same the
    14It will take at least two weeks just to get the storyboard
    Awritten up
    Bwrite up
    C to write up
    15The participation of environmental protection is also the path_for a company's development
    Asustainable
    Bmoderate
    Ccontinuous
    16Events resulting from a loss of trust are being seen now and then and they affect societyin many_ways
    Adefinite
    Bdesired
    Cunfortunate
    17Could you please_that they have sufficient funds to cover this amount
    Acomfort
    Bconfirm
    Cconclude
    18Marketing theory states that marketing managers should_the needs of customers
    Ameet
    Binvolve
    C measure
    19There have certainly been some challengesbut I'd say we're__to hit our targets for the year's end
    A on road
    Bonsite
    Con track
    20Our new supply chain by the management
    A has really been pushed
    B has really pushed
    Cdid really push
    三阅读理解(题4分40分)
    2125 题根短文容判断出语句否正确正确写T错误写F答案写答题纸
    Nowadays more and more attention is being paid toBusiness Ethics But what does itmeanWhat is the importance of ethics in business
    Business ethics is not about personalitythough a good personality is valuableEthicsis the primary element and prerequisite for a successful businessNo matter what you doyoushould think of business as a matter of integrityNowadaysthe slip in ethics and the absenceof social responsibilityespecially integrityhave led to a crisis in businessseriouslyinfluencing social development
    Events resulting from a loss of trust are being seen now and then and they affect societyin many unfortunate waysMost people know the importance of business ethics but still somepeople don't honor themWe often hear media reports on problems in businesssuch as addingharmful materials to productsThese behaviors cause much damage to consumerswho spend moneybut do not get quality goodsespecially when these commodities do great harm to their health Itis difficult for people to forget the case in which some children consumed unsafe milk powderproduced by a few immoral businesses and their health suffered serious damage as aresultPeople can't bear this kind of behavior and the businesses responsible must be closeddown and the related personnel be punished
    21Lack of business ethics has seriously influenced social developmentT
    22Business is to be treated with social responsibility and integrityT
    23People who don't honor business ethics are likely to make a profitF
    24People can easily forget those bad behaviors by bad businessesF
    25Recentlypeople are paying less attention to professional ethics the business worldF
    2630题阅读短文ABC三选项中选出正确答案答案序号写答题纸
    Electronic Banking Electronic bankingorebankinghas radically changed the waycustomers can do bankingBefore ebankingif you wanted to check an account balanceyouphysically had to go to the bank branch
    Now there are many banking methods availableATMs have become very useful because theyallow you to check balancesmake depositswithdraw funds and transfer moneyTelephonebanking enables you to conduct electronic funds transfercheck balances and pay billsMobilebanking functions nearly the same as telephone bankingexcept that information is carriedby Short Message ServiceOnline banking provides you with many more servicesThey includechanging account details like address and password arranging bill paymentsviewingtransactions and transferring money between accounts
    It is important to protect your personal information when banking online You should clearyour cookies after each banking sessionand make sure that your password is long enough toprevent it from being easily hacked
    26How did people check how much money they had in their bank account before ebanking
    AThey telephoned the bank
    BThey wrote to the bank
    C Whey went to a bank to check it
    27There are banking methods mentioned in the passage
    A3
    B4
    C5
    28According to the passageyou can through telephone banking
    A change account details
    B make deposits
    Cconduct electronic funds transfer
    29Mobile banking provides online banking
    Afewer services than
    B as many services as
    Cthe same services as
    30How can we protect our personal information when we conduct online banking
    AWe can clean the computer whenever we use it
    BWe only check our own account balances
    CWe can set longer password to make it difficult for hackers
    四翻译(题4分20分)
    31—35题英译汉ABC三选项中选出佳答案答案序号写答题纸
    31 In order to succeed in business the following two principles of marketing should be kept in mind
    A企业想取成功必须牢记原
    B取商业成功两条市场原应置脑海中
    C商业取成功两条营销原应该牢记心
    32 But pricing is based on the needs of target customers and it differs from place to place and overt ime
    A定价基目标客户需求点着时间推移
    B定价基目标客户需求着点时间推移
    C定价基目标客户需求价格域时间
    33 It is important to protect your personal infornation when banking online
    A银行网时防止信息泄露点重
    B进行网银行操作时保护信息非常重
    C网前银行卡信息保存重
    34 Needless to say our customers were very happy with the quality of service
    A必说客户否满意服务质量
    B说客户非常满意服务质量
    C客户否满意服务质量说
    35 It shows that money has been 1 ent or borrowedinvested or passed from one account to another
    A表明钱已出已投资帐户转账户
    B表明钱已出已花费帐户转
    C表明钱已贷已投资帐户转账户
    题库四
    交际语(题20分10分)
    1—5题选择正确语句完成列话答案序号写答题纸
    1—Which edition would you like your advertisement to appear in
    A The coming edition is ready next Thursday
    BHow much do you plan to spend on advertisement
    cwe would like to get in with the fall publicationif possible
    2—CertainlyWe should register within 30 days after we receive our business license
    AIs there anytime requirement for registration
    BHow long wil1 you receive your business license
    CIs 30 days enough for you to send the goods to us
    3—You mentioned the termonline banking just nowI don’t quite get it
    —Online computer systems help us provide speedy bank service to customers
    AWhat do you learn about the term
    BWhy do you mention the word
    CWhat do you mean by that
    4—MrWilsonYour request for compensation surprises meWhat happened
    A15tons of goods can't simply disappear into thin air
    BThe issue is a shortage of weight
    CI'm afraid that it really has nothing to do with us
    5—ls there a market
    —l am very optimistic about the market opportunities in China
    AThey have the most need for computers
    BOur current agent agreements are broken up into regions
    Cwhat are your initial thoughts on our computers in China
    二选择填空(题2分30分)
    6—20题阅读面句子ABC三选项中选出填入空白处佳选项答案序号写答题纸
    6We are full of confidence_the Chinese market
    Ain
    Bon
    Cwith
    7Who the inspection certificate
    A publishes
    Bissues
    Csuggests
    8Our current agent agreements are regions
    A broken in
    B broken up with
    C broken into
    9Remember we want to create a forwardlooking image increase the awareness of our brand
    Aas well as
    Binstead of
    C apart from
    10our customer was very happy with the quality of service
    ARegardless of it
    BHelpless to do
    C Needless to say
    11The digital image processing of this copier is a prime reason you can__it
    Adeal with
    B count on
    C give up
    12A successful program also tells the consumer how the product is better than similar offeringsby_
    Amanagers
    Bpartners
    Ccompetitors
    13Corporate advertising is not concerned with increasing the sales of a particular
    product or service
    A professionally
    Bdirectly
    Ccompletely
    14We11l wil1 get the market survey with my colleagues
    Astarted
    Bstart
    Cto be started
    15The sandbags stopped her property from
    Ato be flooding
    Bbeing f1ooding
    C being flooded
    16A situation analysis can help define the problem and make clear what additionalinformation
    Ais needed
    B Needed
    Cneeds
    17AT Ms have become very useful___they allow you to check balancesmake depositwithdraw funds and transfer money
    Awhich
    Bbecause
    C then
    18Our bank consists of many departments each of_is responsible for a particular area of business
    A what
    Bthat
    Cwhich
    19more manageable we divided the sandbags on to two pallets(板车)﹒
    ATo make it
    B Making it
    CMake it
    20One major benefit of online advertising is the immediate spread of information__bygeography or time
    Athat limits
    Bthat is not limited
    Cwhich is limited
    三阅读理解(题4分40分)
    2125题根短文容判断出语句否正确正确写T错误写F答案写答题纸
    Dear Sir or Madam
    We have received an order for US3200000 worth of goods from Delta CoLtd1258Husten AvenueNew YorkUSAwho has given us your bank as a referenceCould youplease confirm that they have sufficient funds to cover this amount and that they have a reliablecredit rating
    We would be most grateful for your assistanceand any advice you give us will be keptstrictly confidential
    A stamped and addressed envelope has been included for your replyThankyou in advanceSincerely yours
    John Taylor
    21John Taylor’s company has received US3200000 worth of goods from Delta CoLtdF
    22The letter is written to a reference bankT
    23John Taylor wants to know if Delta CoLtdis trustworthy as a corporate partnerT
    24The advice that the bank gives won't be kept in confidenceF
    25John Taylor’s company has paid for the bank’s replyF
    2630题阅读短文ABC三选项中选出正确答案答案序号写答题纸
    Bob We've undertaken so many changes over the past few monthsI'd like to know how thingsare shaping up
    john There have certainly been some challengesbut I'd say we're on track to hit ourtargets for the year's end
    Bob Where do you think our greatest advantage lies in our competition
    john We're taking advantage of the economies of scaleWe've been able to reduce ourprice pointwhich gives us the advantage over the competition in pricing
    BobOurnewsupplychainhasreallybeenpushedbythemanagementWe’ re also thinking aboutexpanding this strategy to other segments of the market
    johnIt's been tough on our competitionthey just can't keep upNot only thatbutour uniqueness(独二性) is finally being perceived by a wider audience
    BobOur breadth really can't be beatMarketing's also been doing excellent job on gettingthat message out
    johnOur sportswear line combines durability(耐久性)uniqueness and comfortat anincredibly affordable priceCan't beat that
    Bob We're also taking advantage of social mediasuch as the FacebookTwitter and othersocial networking tools to get the message outIt's a new territory(领域)but we need tocontinue to hone that message
    johnSocial media is an entirely new gameMarketing's brought in some consultingspecialists to help us take advantage of these new technologies
    26 How is the company doing currently
    A Rather badly
    B Rather well
    C Moderately well
    27 Where does the greatest advantage lie in their competition
    A New market ing schemes
    B Wide range of activities
    C Economies of scale
    28 What quality of the company is being perceived by a wider audience
    A The company' s quality
    B The company' s growth
    C The company' s uniqueness
    29 What tool is the marketing departnent using to get their message out
    A Social media
    B Sportswear
    C Marketing chain
    30 What steps has the market ing department taken to improve their understanding of social media
    A It has created a new job for socia I media
    B It has consulted some consultants
    C It has ignored social media
    四翻译(题4分20分)
    31—35题英译汉ABC三选项中选出佳答案答案序号写答题纸
    31 You no longer need to spend much time lining up at a bank to do your transact ions
    A必花许时间银行交易排队等
    B绝需花量时间银行排队办业务
    C需花时间银行排队进行交易
    32 0ur advertising agency will just have to come up with a theme for the advertisement by tomorrow
    A明天前广告公司会索取广告题
    B明天前广告公司会推出广告题
    C明天前广告公司会收广告题
    33 In order to succeed in businessthe following two principles of marketing should be keptin mind
    A商业取成功两条营销原应该牢记心
    B企业想取盈利必须牢记营销原
    C取商业成功两条市场原应置脑海中
    34 There inspection should be completed within a month of the arrival of the goods
    A货物重新检查应货月完成
    B应月货完成货物重新检查
    C应完成货物重新检查月货
    35 There is a difference of 5 million dollars between this year' s sales and last year' s
    A里年年5百万美元销售额差价
    B年年销售额5百万美元
    C年年销售额相差5百万美元
    题库五
    交际语(题20分10分)
    1—5题选择正确语句完成列话答案序号写答题纸
    1MorningDanie1Today I'd like to discuss the promotional events of our products withyou
    AI can't agree with you more on that
    BOur customers are satisfied with our products
    COk1 think we should draw up a thorough plan
    2—Is it possible to find alternative paymentterms for this order
    AI'm afraid notWe insist on a letter of credit
    BNol think the price is reasonable
    CI can't be of any help in this respect
    3It seems that the sales volume has not reached our objective
    AIt doesn't really matter
    BIt's trueI'm sorry about that
    C Thank you for your cooperation
    4—Now shall we move on to the next question
    AThank you for your questions on commodity inspection
    BSureLet's talk about the time of shipment and payment
    C Importers must have the right to reinspect goods upon arrival
    5I'm afraid the goods we received yesterday are short of weight
    AI'm afraid we really couldn't accept that
    BRea1lyYou should check it again
    cI'm sorry to say the shipment didn't turnout to be satisfactory
    二选择填空(题2分30分)
    6—20题阅读面句子ABC三选项中选出填入空白处佳选项答案序号写答题纸
    6Your kind cooperation will be highly appreciated
    Ain this regard
    Bin this way
    Cin this method
    7What's the insurance_for the shipment
    Aratio
    B Value
    Crate
    8It assures that you are dealing with a business partner
    Atrustworthy
    Bconfidential
    Cethics
    9No matter what it may lead tothey always___the profit maximization
    A persuade
    B Pursue
    C prepare
    10A company can advertise in various wayshow much it wishes to spend
    Aresulting from
    Bdepending on
    clooking after
    11A successful program also tells the consumer how the product is better than similar offerings competitors
    Awith
    Bfor
    C by
    12We need to select the best salesmen to establish an__relationship with buyers
    Ainteractive
    Binternational
    Cintellectual
    13Increasinglyonline marketing is no longer just an optionIt is a_—
    Abusiness
    Bnecessity
    C communication
    14Now we are able to browse shops in the world in our own home
    Athe most fancy
    Bfanciest
    Cthe fanciest
    15I have just_some American dollars into Renminbi Yuan
    Abeen changed
    Bchanged
    C been changing
    16It aims at increasing sales by__a product or service___to a wider audience
    Amakingknown
    Bmaking…to know
    C to makeknowing
    17The sandbags stopped her property from
    Ato be f1ooding
    B being flooded
    C being flooding
    18Those enterprises only seek profits without awareness of environmental protection are shortsighted
    Awho
    Bthat
    Cthose
    19Another principle for a business is__that profitable sales volume is than maximumsales volume
    Athe more important
    B most important
    Cmore important
    20We won't entertain your claim_the inspection certification from the CommodityInspection Bureau
    Aunless you will have
    Bunless you have
    Cunless you don't have
    三阅读理解(题4分40分)
    2125题根短文容判断出语句否正确正确写T错误写F答案写答题纸
    Product advertising is an important part of marketing It aims at increasing sales by making a pro duet or service known to a wider audience and by emphasizing its positive qualitiesA company can advertise in various ways depending on how much it wishes to spend There are different media for advertising including televisionradio newspapers magazines the Internet and direct mail The design and organization of advertising campaigns is usually the job of an advertising agencyA good advertising program tells potential customers why they need the product how it is used and the benefits derived from its use A successful program also tells the consumer how the product is better than similar offerings by competi tors
    Corporate advertising is not directly concerned with increasing the sales of a particular pro duet or service but more with the brand inage and reputation a company wants to present to the general public or within an industry Corporate advertising comes in three di fferent types image advertisingopinion advertising and investment advertising Image advertising attempts to promote the importance of a company Opinion advertising presents the impression of doing a public service by addressing the importance of a company Investment advertising is designed to attract potential investors
    21 Generallyan advertising agency is responsible for desi gning and organizing a product' s advert isement T
    22It is not necessary to consider the budget of an advertisement in choosing a media for advertising F
    23 There are only three types of media used in advertising F
    24 Product advertising is different from corporate advertising T
    25 This passage is mainly about the history of advertising F
    2630题阅读短文A B C三选项中选出 正确答案答案序号写答题纸
    We are disappointed to learn from your letter of March 15that50out of the 3000 cartons of Herbs supplied to your Order No DF3 were found deteriorated on arrival at the port of destination
    We have been exporting Herbs for many years All our goods were carefully inspected before shi pment by China Comnodity Inspection Bureau and were found to be of standard quality and enjoy a good reputation on international markets But for any possible deterioration for which we are found liable we shall always be ready to compensate
    For this part icular transaction however we have to point that the goods were in good condit ion when shippedwhich was clearly stated in the clean Bill of Lading Wethereforeare certain they were damaged or stained through careless handling while in transitor they were put in the open and danaged by rain
    Should you wish to place an order for a new batch of 50 cartons to makeup for your deteriorated goods please let us know and we will be willing to do so
    Yours faithfully
    Tom White
    26 Why does Tom White feel di sappointed
    A 50out of the 3000 cartons of Herbs supplied were found deter iorated
    B He received a complaint letter from the client
    C The goods were delivered late
    27 How were all the Herbs before shipment
    A They were found deteriorated
    B They were found to be of standard quality
    C They were found in poor quality
    28 Is Tom White willing to compensate the loss of the client
    A Nohe doesn't think it is his fault
    B Nohe thinks the transportat ion company should compensate
    C Yeshe is willing to compensate for their loss
    29 Which might not be the reason of the damage
    A Tom' s company didn' t inspect it clearly
    B They were damaged or stained through careless handling while in transit
    C They were put in the open and damaged by rain
    30How will Tom' s company makeup for the Herbs damaged
    A They will send all the goods again
    B They will ask the insurance company to compensate
    C They will ask the client to order another 50 cartons
    四翻译(题4分20分)
    31—35题英译汉ABC三选项中选出佳答案答案序号写答题纸
    31So let's meet each other halfway and compromise on a 10 reduction in price on the consi gnment
    A半运货价减少10吧
    B半路见妥协运货价降低10吧
    C半妥协运货价降10吧
    32 For the seller the best terms would be full payment in cash at the time of sale
    A卖方利益条款销售时现金全额付款
    B卖方说付款方式销售时全额现金支付
    C卖方缘协议销售时现金全额付款
    33 Could you please confirm that they have sufficient funds to cover this amount of order
    A请您确认足够资金支付数量订单
    B您否确认特资金支撑数量订单
    C您否批准 额外资金数量订单保险
    34 You no longer need to spend much time lining up at a bank to do your transact ions
    A需花时间银行排队进行交易
    B绝需花量时间银行排队办业务
    C必花许时间银行交易排队等
    35 Events resulting from a loss of trust are being seen now and then and they affect society in many unfortunate ways
    A导致信缺失事件少少发生方式影响社会
    B信缺失导致事件现时发生幸严重影响社会
    C信缺失导致事件时发生幸方式影响着社会
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