试资产重组国企业改造中战略性应
摘 ： 着中国加入WTO组织中国济持续高位增长中国巨市场潜力世瞩目
世界排名500强跨国公司纷纷入驻中国已成中国济发展亮点
文循着中国市场济特色通2002年度财富世界排名第416位法国拉法基(Lafarge)集团属德高(Davco)化工建材公司进入中国市场发展轨迹阐述德高建材公司品牌策略销售渠道价格体系等方面中国市场应失
作者意图通德高建材公司市场操作案例分析加深市场战略基理实践应中理解跨国公司中国市场运作提供值讨思路案例
关键词 跨国公司 中国市场 品牌策略 销售渠道 价格体系 Abstract With China’s access to WTO and continual development of economy China has become the focus of attention in the world because of its huge market potential More and more multinational companies listed in fortune 500 come into china’s market which has been a spotlight of china’s economy This paper based on China market economy by describing the development track in china market of Davco Building Materials Co which is owned by French Lafarge group as world ranking No416 of fortune 500 in 2002 puts forward how Davco Building Materials C0 take action in brand strategy sales channel price system and so on as well as points out its faults and gains Through case analysis of Davco Building Materials C0 author intends to link marketing strategy theory to practice meanwhile brings forward few valuable suggestions and ways of thinking towards multinational companies Keyword： Multinational company China market Brand strategy Sales channel Price system
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摘 ： 着中国加入WTO组织中国济持续高位增长中国巨市场潜力世瞩目
世界排名500强跨国公司纷纷入驻中国已成中国济发展亮点
文循着中国市场济特色通2002年度财富世界排名第416位法国拉法基(Lafarge)集团属德高(Davco)化工建材公司进入中国市场发展轨迹阐述德高建材公司品牌策略销售渠道价格体系等方面中国市场应失
作者意图通德高建材公司市场操作案例分析加深市场战略基理实践应中理解跨国公司中国市场运作提供值讨思路案例
关键词 跨国公司 中国市场 品牌策略 销售渠道 价格体系 Abstract With China’s access to WTO and continual development of economy China has become the focus of attention in the world because of its huge market potential More and more multinational companies listed in fortune 500 come into china’s market which has been a spotlight of china’s economy This paper based on China market economy by describing the development track in china market of Davco Building Materials Co which is owned by French Lafarge group as world ranking No416 of fortune 500 in 2002 puts forward how Davco Building Materials C0 take action in brand strategy sales channel price system and so on as well as points out its faults and gains Through case analysis of Davco Building Materials C0 author intends to link marketing strategy theory to practice meanwhile brings forward few valuable suggestions and ways of thinking towards multinational companies Keyword： Multinational company China market Brand strategy Sales channel Price system
文档香网(httpswwwxiangdangnet)户传
《香当网》用户分享的内容，不代表《香当网》观点或立场，请自行判断内容的真实性和可靠性！
该内容是文档的文本内容，更好的格式请下载文档
