「2022春期」3936国开电大专科《商务英语2》期末一体化考试题库


    [2022春期]3936国开电专科商务英语2期末体化考试题库
    说明试题机组合
    第题 交际语
    第类首句空白试题
    [次句首字母C]
    ―___________________
    ―CertainlyWe should register within 30 days after we receive our business license[答案]Is there anytime requirement for registration
    [次句首字母I]
    ―___________________
    ―I'm planning to go to Canada for further study[答案]What is your intention after resigning your current job
    [次句首字母I]
    ―___________________
    ―In most casesit is the total income received[答案]What does taxable income refer to
    [次句首字母I]
    ―___________________
    ―It will take at least three weeks[答案]How soon will you finish our TV commercial
    [次句首字母I]
    ―___________________
    ―It's not bad I have worked in this bank for two years and I love my current job[答案]How is everything going
    [次句首字母O]
    ―___________________
    ―Once a week[答案]How often does your department hold a meeting
    [次句首字母W]
    ―___________________
    ―We would like to get in with the fall publicationif possible[答案]Which edition would you like your advertisement to appear in
    ―___________________
    ―We would like to get in with the fall publicationif possible[答案]Which edition would you like your advertisement to appear in

    [首字母W]
    ―_________________Is there a market
    ―I am very optimistic about the market opportunities in China[答案]What are your initial thoughts on our computers in China
    第二类次句空白试题
    [首字母A]
    ―As you knowI'm not quite familiar with how to shop online
    ―It's a piece of cake I'll show you how to do it[答案]First of allyou should find a good ecommerce site
    [首字母B]
    ―But in your casewe strongly recommend War Risks and WPA
    ―___________________[答案]OKthen please cover both War Risks and WPA for us
    ―But why is it so much higher in this market
    ―___________________[答案]There are many rich people in this area
    ―Can we discuss the question of commodity inspection
    ―___________________[答案]OKThe inspection of goods is particularly important
    ―Can we discuss the question of commodity inspection
    ―___________________[答案]OK As an integral part of the contractthe inspection of goods is particularly important
    ―Could I suggest we meet to review the issue and propose a mutually satisfactory solution
    ―___________________[答案]Surewe will try our best jointly to deal with the issue
    [首字母D]
    ―Do we need to fill in the application form
    ―___________________[答案]Yesyou must
    ―Do you mean that deposits and withdrawals are posted to my account immediately
    ―___________________[答案]Yeswe process cash transactions as soon as they take place
    [首字母G]
    ―Generally speakingvalue added tax is mainly charged on the taxable services
    ―Well___________[答案]what do you mean by that
    ―Great Maybe from now onI should try to buy goods online
    ―________________[答案]Why not Go ahead Just give it a try
    [首字母H]
    ―HiWang Liis that you Long time no see
    ―___________________[答案]Yesit's been ages It's nice to see you here
    ―HiWang Pingis that youHaven't seen you for along time
    ―___________________[答案]Yesit's been agesIt's nice to see you hereHave you
    ―How about your friendLi Yan Does she work in the same department with you
    ―___________________[答案]She is an assistant auditor and works in the Auditing Department
    ―How can people avoid food contamination nowadays
    ―___________________[答案]The government should set strict rules to standardize the production of food
    [首字母I]
    ―I suggest that you conduct a commodity reinspection in a month
    ―___________________[答案]That sounds goodbut I'd like to know how much time it will take
    ―I think that importers must also have the right to re inspect goods upon arrival
    ―___________________[答案]Quite rightbut it's very complicated to have the goods re inspected
    ―I think we can use two or more kinds of media together in an advertising campaign
    ―___________________[答案]That's quite right We can attract more people
    ―I wonder if you are able to offer market exclusivity for all of China
    ―___________________[答案]Thank you for your interest in representing our product
    ―I'd like to have credit information about my corporate partner in Australia
    ―___________________[答案]Wellour department deals with all kinds of consultant service
    ―I'd like to know what insurance you will cover for your clients
    ―___________________[答案]I suggest a Free of Particular Average Policy
    ―I'm afraid the goods we received yesterday are short of weight
    ― ___________________[答案]I'm sorry to say the shipment didn't turn out to be satisfactory
    ―Is it possible to find alternative payment terms for this order
    ―___________________[答案]I'm afraid not We insist on a letter of credit
    ―Is there any time requirement for registration
    ― ___________________within 30 days after we receive our business license[答案]CertainlyWe should register
    ―Is there anytime requirement for registration
    ―___________________[答案]CertainlyWe should register within 30 days after we receive our business license
    ―It seems that the sales volume has not reached our objective
    ―___________________[答案]It's trueI'm sorry about that
    [首字母M]
    ―MorningDaniel Today I'd like to discuss the promotional events of our products with you
    ―_______________[答案]Ok I think we should draw up a thorough planfirst
    ―MorningDanielToday I'd like to discuss the promotional events of our products with you
    ―________________[答案]OkI think we should draw up a thorough plan
    ―MrWilsonYour request for compensation surprises meWhat happened
    ―________________[答案]The issue is a shortage of weight
    [首字母N]
    ―Now shall we move on to the next question
    ―________________[答案]SureLet's talk about the time of shipment and payment
    [首字母O]
    ―Okwhat are your initial thoughts on our computers in ChinaIs there a market
    ―________________[答案]I am very optimistic about the market opportunities in China
    [首字母O]
    ―So could you make an exception and accept DP
    ―________________[答案]I shall tell you frankly it would drastically increase our risk
    [首字母T]
    ―This is Focus Advertising Agency How may I help you
    ―_______________[答案]I need some information on the advertising rates of your magazines
    ―This is Focus Advertising AgencyHow may I help you
    ―_______________[答案]I need to inquire about your advertising rates
    [首字母U]
    ―UhI think online shopping is very timeconsuming
    ―______________[答案]I somewhat agree with youbut not completely
    [首字母W]
    ―We are now looking for agents to cover southern China
    ―Excellent________[答案]I'm very familiar with the market there
    ―We regret we cannot review your weightshortage claim as it really has nothing to do with us
    ―________________[答案]But 15 tons of goods can't simply disappear into thin air
    ―What do I have to do to get the credit information of our corporate partner
    ―________________[答案]It's not complicated Just fill in a form and sign it
    ―What should a healthy diet contain
    ―________________[答案]A healthy diet should contain all the essential nutrients
    ―Which edition would you like your advertisement to appear in
    ―________________[答案]We would like to get in with the fall publicationif possible
    ―Why does food contamination seem to occur so frequently these days
    ―________________[答案]Because those food manufacturers only focus on making money
    [首字母Y]
    ―You mentioned the termonline bankingjust nowI don't quite get it
    ―___________________
    ―Online computer systems help us provide speedy bank service to customers[答案]What do you mean by that
    ―You want to know about the value added taxdon't you
    ―_______________[答案]Yescould you give me a brief overview of it
    ―Your bank is hugeIt must have many departments
    ―_______________[答案]It's trueOur bank consists of many departments
    第二题 词汇结构
    第类空前面试题
    [首字母A]
    _________a coineidenceI didn't expect to meet you here[答案]What
    [首字母I]
    _________it may lead tothey always pursue the profit maximization[答案]No matter what
    [首字母M]
    _________more manageablewe divided the sandbags on to two pallets(板车)[答案]To make it
    [首字母O]
    _________our customer was very happy with the quality of service[答案]Needless to say
    _________our income is_________tax we should pay[答案]The higherthe more
    [首字母R]
    _________rate is 3for income between 3501 and 5000while______rate is 45for income over 80000[答案]The lowest…the highest
    [首字母S]
    _________sour income istax we should pay[答案]The higherthe more
    [首字母T]
    _________the problem is the most important and often the most difficult step in the process[答案]Defining
    [首字母V]
    _________view of our longstanding business relationswe can consider a price reduction[答案]In
    第二类空中间试题
    [首字母A]
    About ten years agowe shopped only at local stores in the market place_________cash[答案]using
    A company can advertise in various ways_________how much it wishes to spend[答案]depending on
    A company can advertise in various waysdepending on_________it wishes to spend[答案]how much
    A good advertising program tells potential customers the benefits____the use of products[答案]derived from
    A good advertising program tells potential customers_________[答案]why they need the product
    A healthy diet should contain all the necessary_________[答案]nutrients
    A large volume of sales_________result in a low profit marginthereforeit is important for marketers to focus on their profitable sales volume[答案]may
    A situation analysis can help define the problem and make clear what additional information_________[答案]is needed
    A successful program also tells the consumer how the product is better than similar offerings by_________competitors[答案]by
    Another principle for a business is_________that profitable sales volume is than maximum sales volume[答案]more important
    Any advice you give us will be kept strictly_________[答案]confidential
    As it is known that the aim of every business is to make_________profit as possible[答案]as much
    ATM s have become very useful_________they allow you to check balancesmake depositwithdraw funds and transfer money[答案]because
    [首字母B]
    Business ethics_________not about personalitythough a good personality is valuable[答案]is
    [首字母C]
    Consumers can't digest too much information on a web pageresulting_________low rates of return[答案]in
    Consumption and investmentmeanwhileaccounted for 45 and 12 percentage points of firstquarter growth_________[答案]respectively
    Consumption and investmentmeanwhile_________45 and 12 percentage points of firstquarter growth respectively[答案]accounted for
    Corporate advertising comes__________three different typesimage advertisingopinion advertising and investment advertising[答案]in
    Corporate advertising is not_________concerned with increasing the sales of a particular product or service[答案]directly
    Could you please_________that they have sufficient funds to cover this amount[答案]confirm
    [首字母D]
    Denialdo you know how to register_________the taxation bureau now?[答案]with
    [首字母E]
    Events resulting from a loss of trust are being seen now and then and they affect society in many____ways[答案]unfortunate
    [首字母H]
    His failure_________not working hard enough[答案]resulted in
    [首字母I]
    I have just_________some American dollars into Renminbi Yuan[答案]changed
    I have just_________some dollars into Renminbi[答案]changed
    I know personal selling is also a very effective tool for building_________buyers' confidence[答案]up
    I know personal selling is also a very effective tool for______buyers' confidence[答案]building up
    I know personal selling is also a very effective tool_______building_______buyers confidence[答案]for…up
    If customers_____there is a chance that they will be retained for along time and possibly permanently[答案]are satisfied
    If you fail to honor the contractwe_________to cancel it[答案]are entitled
    In ChinaTaobao is one of_________ecommerce sites[答案]the most popular
    In my opinionthe first thing_________is what tools we should use[答案]to be discussed
    In view of our longstanding business_________we can consider a price reduction[答案]relations
    Increasinglyonline marketing is no longer just an optionIt is a_________[答案]necessity
    It aims at increasing sales by making a product or service known to a wider_________[答案]audience
    It aims at increasing sales by______a product or service______to a wider audience[答案]making…known
    It assures that you are dealing with a_________business partner[答案]trustworthy
    It can be aimed_________individuals with select surfing behavior[答案]at
    It is everyone's legal duty to pay tax______taxes contribute to the country and create benefits for everyone[答案]because
    It is important to protect your_________information when banking online[答案]personal
    It is nowadays very easy for people to__________their money at ATM s[答案]deposit
    It will take at least two weeks just to get the storyboard_________[答案]written up
    [首字母M]
    Many of the larger banks may_________financial instruments[答案]deal in
    Marketing theory states that marketing managers should_________the needs of customers[答案]meet
    Mobile banking functions nearly_________telephone bankingexcept that information is carried by Short Message Service[答案]the same as
    Money simplifies the_______of goods by providing a mutually acceptable item for exchange[答案]exchange
    [首字母N]
    No matter what it may lead tothey always_________the profit maximization[答案]pursue
    No matter_________it may lead tothey always pursue the profit maximization[答案]what
    Now a new world_____to people around the globe through the World Wide Web[答案]has been opened up
    Now we are able to browse_________shops in the world in our own home[答案]the fanciest
    Nowadaysmore and more attention is being paid_________Business Ethics[答案]to
    [首字母O]
    On arrivalour staff_________the customer with placing the sandbags down off the vehicle[答案]assisted
    One major benefit of online advertising is the immediate spread of information _________by geography or time[答案]that is not limited
    One of the basic functions of a bank is to provide services_____the storing and management of money[答案]related to
    One of the basic functions of a bank is_________services related to the storing and management of money[答案]to provide
    Online computer systems help us provide a_________service to our customers[答案]speedy
    Online marketing allows businesses to reach a wider market while_________costs_________time and eliminating tons of paperwork[答案]cuttingsaving
    Online marketing allows businesses to reach a wider market while_________costssaving time and eliminating tons of paperwork[答案]cutting
    Our advertising rates are_________size and location[答案]based on
    Our bank consists of many departmentseach of_________is responsible for a particular area of business[答案]which
    Our current agent agreements are_________regions[答案]broken into
    Our new supply chain_________by the management[答案]has really been pushed
    [首字母P]
    People are allowed to_________their money at AT Ms[答案]deposit
    Please transfer the remaining account balanceafter deducting all_________bank charges(if any) to our AC 7654321[答案]relevant
    [首字母R]
    Remember we want to create a forwardlooking image as well as increase the_________of our brand[答案]awareness
    Remember we want to create a forwardlooking image increase the awareness of our brand[答案]as well as
    Remember we want to create a forwardlooking image so as to increase____the of our brand[答案]awareness
    Remember we want to create a forwardlooking image___increase the awareness of our brand[答案]as well as
    [首字母S]
    Sometimes it_________over half the total time spent on a research problem[答案]takes up
    [首字母T]
    Tax_________can be used in public servicesis very important to our country[答案]which
    The company owns branches not only in Europe_________in North America[答案]but also
    The digital image processing of this copier is a prime reason you can_________it[答案]count on
    The Digital Image Processing of this copier is a prime reason you can_________on it[答案]count
    The finished pro duet is comparable to one that has been_________edited[答案]professionally
    The finished product is comparable to one that__________[答案]has been professionally edited
    The only thing for you to do is__________the form and sign it[答案]fill in
    The only thing for you_________is to fill in a form and sign it[答案]to do
    The Operations Department is the one which takes care____the daytoday business of the bank[答案]most of
    The participation of environmental protection is also the path_________for a company's development[答案]sustainable
    The participation of environmental protection is also the_________path for a company's development[答案]sustainable
    The profitable sales volume is the volume of sales that actually will_______business the most profit[答案]earn
    The question_________whether insurance against all risks will be necessary[答案]remains
    The sandbags stopped her property from_________[答案]being flooded
    The Smart Color Laser Copier is comparable_________professional editing[答案]to
    The______sales volume is the volume of sales that actually will earn business the most profit[答案]profitable
    There have certainly been some challengesbut I'd say we're_________to hit our targets for the year's end[答案]on track
    This is one of the main ways_________a business learns what customers want[答案]that
    Those enterprises that only seek profits without awareness of_________protection are shortsighted[答案]environmental
    Those enterprises______only seek profits without awareness of environmental protection are shortsighted[答案]that
    [首字母W]
    We are dissatisfied with the services__________your bank[答案]provided by
    We are full of confidence_________the Chinese market[答案]in
    We are under the_________to finish the TV commercial before the deadline[答案]gun
    We have to_________these details by the 15th of this month at the latest[答案]hammer out
    We need to select the best salesmen to establish an_________relationship with buyers[答案]interactive
    We regret to_________you that your request of commodity inspection has not been accepted[答案]inform
    We won't entertain your claim_________the inspection certification from the Commodity Inspection Bureau
    [答案]unless you have
    We won't entertain your claim________the inspection certification from the Commodity Inspection Bureau[答案]unless you have
    We_________a copy of the statement for your reference[答案]enclose
    We_________the receipt for the draftand be good enough to overlook our request for a remittance[答案]enclose
    We'll accept the goods__________the results from the two inspections are identical[答案]only if
    WellI will get the market survey_________with my colleagues[答案]started
    What a_________ I didn't expect to meet you here[答案]coincidence
    What's the insurance_________for the shipment[答案]rate
    When data_________it has to be analyzed to decide what it all means[答案]has been collected
    Who_________the inspection certificate[答案]is sues
    [首字母Y]
    You should be confident with our products________enjoys a high prestige among the consumers[答案]which
    You should make sure that your password is long enough to prevent it________being easily hacked[答案]from
    You should make sure that your password is long enough to_______it from being easily hacked[答案]prevent
    Your kind cooperation_________this regard will be highly appreciated[答案]in
    Your kind cooperation_________will be highly appreciated[答案]in this regard
    第三题 阅读理解选择题
    [短文首字母BN]
    [试题]BUSINESS ETHICS
    Nowadaysmore and more attention is being paid to Business EthicsBut what does it meanWhat is the importance of ethics in business

    1What's the primary component for a prosperous business[答案]Business ethics
    2What is the influence of losing integrity[答案]Hinder social development
    3What is people's attitude towards business ethics[答案]Lots of people know its importance but some still don't honor it
    4Which one among the following items is not mentioned in this passage[答案]Manufacture's immoral behaviors do little harm to consumers
    5What is the author's attitude toward immoral behaviors in business[答案]Critical
    [短文首字母B]
    BobWe've undertaken so many changes over the past few monthsI'd like to know how things are shaping up
    JohnThere have certainly been some challengesbut I'd say we're on track to hit our targets for the year's end

    21How is the company doing currently[答案]Rather well
    22Where does the greatest advantage lie in their competition[答案]Economies of scale
    23What quality of the company is being perceived by a wider audience[答案]The company's uniqueness
    24What tool is the marketing department using to get their message out[答案]Social media
    25What steps has the marketing department taken to improve their understanding of social media[答案]It has consulted some consultants
    [短文首字母DW]
    DEVELOPMENT OF ONLINE MARKETING
    With the introduction of the Internetthere came many changes to the way a company might carry out a marketing strategyAbout ten years agowe shopped only at local stores in the market place using cashNow a
    1_______changed the way a company might carry out a marketing strategy over the past 10 years[答案]The Internet
    2What does virtually mean in Paragraph One[答案]By means of a computer
    3Which of the following advantages of online marketing is not mentioned[答案]Increasing trust between traders and buyers
    4What problems are still outstanding in online shopping[答案]Credit card fraud on the Internet
    5Which is the author's attitude towards online shopping[答案]Undoubtedly the era of ecommerce has arrived
    [短文首字母E]
    Electronic Banking Electronic bankingorebankinghas radically changed the way customers can do bankingBefore ebankingif you wanted to check an account balanceyou physically had to go to the bank branch

    26How did people check how much money they had in their bank account before ebanking[答案]Whey went to a bank to check it
    27There are banking methods mentioned in the passage[答案]3
    28According to the passageyou can through telephone banking[答案]conduct electronic funds transfer
    29Mobile banking provides online banking[答案]as many services as
    30How can we protect our personal information when we conduct online banking[答案]We can set longer password to make it difficult for hackers
    [短文首字母F]
    Far EastLogistical Solution
    June 12016
    Dear MrAnderson

    26Lin Hanxue thanks MrAnderson_________[答案]for their joint work
    27Far East is a specialist logistics service provider which_______[答案]is flexibleadaptable and innovative
    28The customer urgently asked them to deliver the sandbags_______[答案]to stop her property from being flooded
    29They divided the sandbags on to two pallets_________[答案]to make it easy to handle
    30The main purpose of the letter is to show that_________[答案]Far East cares about their customers and they are passionate about their service
    [短文首字母P]
    [试题]Personal Income Tax Rate
    Personal Income Tax Rate(monthly)
    (Valid from Sept12011)
    bracket
    grading

    tax rate() (TR)
    simple coefficient(SC)
    1
    less than 1500
    3
    0
    2
    15004500
    10
    105
    3
    45009000
    20
    555
    4
    900035000
    25
    1005
    5
    3500055000
    30
    2755
    6
    5500080000
    35
    5505
    7
    Over 80000
    45
    13505
    NoteTax(income3500)*TRSC

    26If your income is3450RMBa monththe tax rate for you is_________[答案]3
    27Tax rate for income over 85000 is_________[答案]the same
    28Countries depend_________on tax for their revenue[答案]greatly
    29Taxes contribute to_________and the country[答案]public services
    30It can be inferred from the text that the author________[答案]supports the idea of paying necessary tax
    [短文首字母P]
    Product Advertising
    Product advertising is an important part of marketingIt aims at in er easing sales by making a product or service known to a wider audienceand by emphasizing its positive qualitiesA company can advertise in
    26Generally speakingwhat's an advertising agency responsible for[答案]Designing and organizing advertisements for customers
    27Companies can choose how to advertise their products according to_____[答案]their advertising budget
    28A good advertising program can tell people________[答案]how they can benefit from using the product
    29________is more interested in increasing the sales of products[答案]Product advertising
    30Corporate advertising aims to buildup the company's general________[答案]image and reputation
    [短文首字母RT]
    Roles and Functions of Banks
    The roles and functions of banks have changed over the yearsToday the services that a bank offers depend on the type of bank and the countryMany of the larger banks may deal in financial instruments such as share certificatescertificates of depositand bills of exchangeA financial instrument is a legal documentIt shows that money has been lent or borrowedinvested or passed from one account to another

    26Different types of bank may offer_________[答案]different services
    27_________banks may provide services about financial instruments[答案]Larger
    28A financial instrument proves that_________is transferred from one account to another in a certain way[答案]money
    29_________is one of the basic functions of a bank[答案]Storing and management of money
    30_________provides more choices and services[答案]Online banking
    [短文首字母W]
    [试题]We are disappointed to learn from your letter of March 15that50out of the 3000 cartons of Herbs supplied to your Order NoDF3 were found deteriorated on arrival at the port of destination

    26Why does Tom White feel disappointed[答案]50out of the 3000 cartons of Herbs supplied were found deteriorated
    27How were all the Herbs before shipment[答案]They were found to be of standard quality
    28Is Tom White willing to compensate the loss of the client[答案]Yeshe is willing to compensate for their loss
    29Which might not be the reason of the damage[答案]Tom's company didn't inspect it clearly
    30How will Tom's company makeup for the Herbs damaged[答案]They will ask the client to order another 50 cartons
    第三题 阅读理解判断题
    [短文首字母BN]
    Business Ethics
    Nowadaysmore and more attention is being paid tobusiness ethicsBut what does it mean
    What is the importance of ethics in business

    21Lack of business ethics has seriously influenced social development[答案]T
    22Business is to be treated with social responsibility and integrity[答案]T
    23People who don't honor business ethics are likely to make a profit[答案]F
    24People can easily forget those bad behaviors by bad businesses[答案]F
    25Recentlypeople are paying less attention to professional ethics the business world[答案]F
    [短文首字母N]
    Nowadaysmore and more attention is being paid toBusiness EthicsBut what does it meanWhat is the importance of ethics in business

    21Lack of business ethics has seriously influenced social development[答案]T
    22Business is to be treated with social responsibility and integrity[答案]T
    23People who don't honor business ethics are likely to make a profit[答案]F
    24People can easily forget those bad behaviors by bad businesses[答案]F
    25Recentlypeople are paying less attention to professional ethics the business world[答案]F
    [短文首字母DW]
    Dear Sir or Madam
    We have received an order for US 3200000 worth of goods from Delta CoLtd1258Hus ten AvenueNew YorkUSAwho has given us your bank as a referenceCould you please confirm that they have sufficient funds to cover this amount and that they have a reliable credit rating

    21John Taylor's company has received US 3200000 worth of goods from Delta CoLtd[答案]F
    22The letter is written to a reference bank[答案]T
    23John Taylor wants to know if Delta CoLtdis trustworthy as a corporate partner[答案]T
    24The advice that the bank gives won't be kept in confidence[答案]F
    25John Taylor's company has paid for the bank's reply[答案]F
    [短文首字母OD]
    Online Shopping
    Daniel is interested in Kevin's new mobile phone which he's bought on the Internet

    21Daniel has been shopping online for along time[答案]F
    22AmazoncomEbay and Tao bao are all famous ecommerce sites all over the world[答案]F
    23You can compare the pricesfeatures and shipping conveniences offered from several sites if shopping online[答案]T
    24There is so much to choose from online shops so it costs our time to make comparisons[答案]T
    25Kevin believes online shopping offers us more convenience[答案]T
    [短文首字母P]
    PERSONAL INCOME TAX RATE (MONTHLY)
    NoteTax(income 3500)*TRSC
    The above chart shows individual income tax in ChinaThe tax free threshold is 3500 RMB per monthThe tax rates are divided into 7 bracketsThe lowest rate is 3 for income between 3501 and 5000while the highest rate is 45 for income over 80000Thereforethe higher our income isthe more tax we should pay

    1The purpose of the passage is to help people know the tips how to pay less tax[答案]F
    2According to the chartif a person’s monthly is 3600 yuanheshe doesn’t need to pay tax[答案]F
    3How much income tax a person pays each month depends on how much hisher income is[答案]T
    4The underlined word evade in the last paragraph means increase[答案]F
    5Personal income taxes are included in a government’s revenue[答案]T
    [短文首字母PM]
    PRINCIPLES OF MARKETING
    Marketing is the part of your business where money is madeIn order to succeed in businessthe following two principles of marketing should be kept in mind

    DECIDE IF EACH OF THE FOLLOWING STATEMENT IS TRUE (T) OR FALSE (F)
    1In order to succeed in businessthree principles of marketing should be kept in mind[答案]F
    2If customers are satisfiedthey will be likely to encourage more people to buy the products or services[答案]T
    3The profitable sales volume is the volume of sales that will bring a business profit[答案]T
    4The maximum sales volume refers to the biggest sum of retail sales[答案]T
    5Profitable sales volume is as important as the maximum sales volume[答案]F
    [短文首字母P]
    Product advertising is an important part of marketingIt aims at increasing sales by making a product or service known to a wider audienceand by emphasizing its positive qualitiesA company can advertise in various waysdepending on how much it wishes to spendThere are different media for advertising including
    1Generallyan advertising agency is responsible for designing and organizing a product's advertisement[答案]T
    2It is not necessary to consider the budget of an advertisement in choosing a media for advertising[答案]F
    3According to the textthere are three types of media used in advertising[答案]F
    4Product advertising is different from corporate advertising[答案]T
    5This passage is mainly about the history of advertising[答案]F
    [短文首字母S]
    Shipping Advice
    August 82016

    21The letter is to inform MrAnderson that his consignment has been shipped[答案]T
    22The shipper of the consignment is Li Hua hua[答案]F
    23The final destination of the consignment is San Francisco[答案]F
    24The items in the container are air conditioners and TV sets[答案]F
    25The commercial invoicecopy of BLpacking list and export permit are enclosed for preparation for payment and collection of goods[答案]T
    第四题 翻译题
    [首字母15]
    15 tons of goods can't simply disappear into thin air[答案]15吨货物空消失
    [首字母A]
    A good advertising program tells potential customers the benefits derived from the use of pro duets[答案]广告方案告诉潜客户产品中受益
    ActuallyI have been thinking about online shopping for a long time[答案]事实直考虑网购物已长时间
    As a player in the computer industryour company has witnessed firsthand the industry's phenomenal growth[答案]作参者公司亲见证计算机行业令瞩目发展
    As we all knowtax makes up a great part of our country's revenue[答案]众周知国家财政收入部分税收
    Attracting customers to a business makes the difference between succeeding and failing[答案]否吸引顾客成功失败区
    [首字母B]
    But pricing is based on the needs of target customers and it differs from place to place and over time[答案]定价基目标客户需求价格域时间
    [首字母C]
    Could you please confirm that they have sufficient funds to cover this amount of order[答案]请您确认足够资金支付数量订单
    [首字母E]
    Events resulting from a loss of trust are being seen now and then and they affect society in many unfortunate ways[答案]信缺失导致事件时发生幸方式影响着社会
    Events resulting from a loss of trust are being seen now and then and they affect society in many unfortunate ways[答案]信缺失导致事件时发生方面严重影响社会
    [首字母F]
    For the seller the best terms would be full payment in cash at the time of sale[答案]卖方说付款方式销售时全额现金支付
    [首字母H]
    Having been a player in the computer industry in China for the last decadeour company has witnessed firsthand the industry's phenomenal growth[答案]十年中公司作参者亲眼见证中国计算机行业令瞩目发展
    [首字母I]
    I provide more information below about our company and the services we offer for your reference[答案]面列举更关公司信息提供服务供您参考
    I would like to inform you that the following consignment has been shipped[答案]谨通知贵公司列货物已装运
    If customers are satisfiedthere is a chance that they will be retained for a long time and possibly permanently[答案]果满足客户机会长期保留成永久客户
    If you preferhoweveryou can still file your taxes the oldfashioned way without spending a dime[答案]然果愿意然老旧方式报税花分钱
    In order to succeed in business the following two principles of marketing should be kept in mind[答案]商业取成功两条营销原应该牢记心
    In order to succeed in businessthe following two principles of marketing should be kept in mind[答案]企业想取成功必须牢记原
    In shortpaying tax is our responsibility to the society[答案]总纳税社会责
    Increasinglyonline marketing is no longer just an option It is a necessity[答案]网络营销愈愈选择种必然
    It is important to protect your personal information when banking online[答案]进行网银行操作时保护信息非常重
    It shows that money has been lent or borrowedinvested or passed from one account to another[答案]表明钱已出入已投资帐户转账户
    [首字母M]
    Many people know the importance of business ethics but still some people don't keep to it[答案]许知道商业道德重性遵守
    [首字母N]
    Needless to say our customer was very happy with the quality of service[答案]说客户非常满意服务质量
    [首字母O]
    OKthen please cover both War Risks and WPA for us[答案]请办理战争险水渍险
    Online marketing saves time and can be delivered anytimeanywhere[答案]线营销节约时间时传输信息
    Online shops give us the opportunity to shop 247[答案]网商店提供周7天天24时全天候购物机会
    Opinion advertising presents the impression of doing a public service by addressing the importance of a company[答案]舆广告通强调公司公服务中重性展示公司形象
    Our advertising agency will just have to come up with a theme for the advertisement by tomorrow[答案]明天前广告公司会推出广告题
    Our advertising rates are based on size and location[答案]广告收费基版面位置决定
    [首字母P]
    People can't bear this kind of behavior and the businesses responsible must be closed down immediately[答案]法容忍类行相关责企业必须立关闭
    Pricing is based on the needs of target customers and it differs from place to place and overtime[答案]定价基目标客户需求点着时间推移
    Pricing is based on the needs of target customers and it differs from place to place and overtime[答案]定价基目标客户需求价格域时间
    Product advertising aims at increasing sales by making a product known to a wider audience[答案]产品广告旨通广泛宣传产品提高销售
    [首字母S]
    So let's meet each other halfway and compromise on a 10 reduction in price on the consignment[答案]半运货价减少10吧
    So let's meet each other halfway and compromise on a 10 reduction in price on the consignment[答案]双方做步运货价减少10吧
    [首字母T]
    The food manufacturers are so obsessed with making money that they often lose their business ethics[答案]食品生产商沉迷赚钱结果常置商业道德顾
    The manager hastened to point out that his products were far superior to others[答案]理急忙指出产品
    The money transfers from your account to another within a second when you click OK on the computer screen[答案]电脑屏幕点击确定时账户钱马会转帐户
    The reinspection should be completed within a month of the arrival of the goods[答案]货物重新检查应货月完成
    The rush to buy from online shops has demonstrated a growing consumer acceptance of online marketing[答案]消费者网购热潮说明越越消费者接受网络营销
    The tax rates are divided into 7 brackets[答案]税率分7等级
    There is a difference of 5 million dollars between this year's sales and last year's[答案]年年销售额相差5百万美元
    Thereinspection should be completed within a month of the arrival of the goods[答案]应月货完成货物重新检查
    These services include accepting depositsmaking loanspaying or charging interesttransferring and investing money[答案]服务包括接受存款发放贷款支付收取利息转投资资金
    [首字母W]
    We have to hammer out these details by the 15th of this month at the latest[答案]迟月15号前敲定细节
    We won't entertain your claim unless you have the inspection certification from the Commodity Inspection Bureau[答案]非贵方提供商检局检验证书否受理贵方索赔
    When data has been collectedit has to be analyzed to decide what it all means[答案]先进行数收集然分析决定数含义
    [首字母Y]
    You can handle more than one account at the same timedealing with money at will[答案]时操作止账户意处理款项
    You can use either your own designers or a team of designers in our agency[答案]您采您设计师者采公司设计团队
    You no longer need to spend much time lining up at a bank to do your transactions[答案]需花时间银行排队进行交易
    You should be confident with our products which enjoys a high prestige among the consumers[答案]您应该产品信心产品广受消费者评
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