THE ST REGIS SHANGHAI
海瑞吉红塔酒店
TRAINING ACTIVITY OUTLINE
培训活动纲
Task 务：Site inspection 参观饭店
Code 序号：OHSMMCD003
Objectives目：At the end of this session each trainee will be able to conduct inspection of hotel professionally
课程结束学员够专业方式带领客参观饭店项设施介绍项服务项目
Standard标准：1 Marketing Communications Manager will conduct inspection of hotel facilities to media personnel
公关部理带领媒体士饭店参观饭店服务设施
2 Inspection of hotel facilities should be treated as a valid Media Call or Media Interview
参观饭店服务设施视拜访媒体士媒体士会面
3 Marketing Communications Manager will be equipped a full knowledge of the hotel service and facility to introduce the hotel to the media personnel and answer inquiries raised
公关部理须熟悉解饭店服务设施介绍参观者回答提出问题
Resources培训器材：White board with mark pen collateral
白板马克笔宣传资料
Method
培训方式
Training Steps
培训步骤
Time
时间
Introduction
介绍
Show hotel service and facility to the trainees personally in hotel
亲员工介绍饭店服务项目设施(店讲解)
Distribute the relative collateral to trainees
相关宣传资料分发学员
Introduce the media list for trainees to get general impression
学员介绍媒体名单获初步印象
35Minutes
35分钟
Show each step on white board with mark pen
白板写清楚步骤
1 Upon requests the MarCom Manager will brief the purpose of the inspection and details of the inspectors on everyday Sales Briefing one day in advance If a major media person is taking the site inspection MarCom Manager will inform General Manager and Director of Sales & Marketing to meet and greet upon his her arrival
30minutes
30分钟
接参观饭店求公关部理日部门例会营业总监简汇报参观目介绍参观者果重媒体士出席参观饭店公关部理会通知总理市场销售总监参观者抵达时迎接问候
2 MarCom Coordinator will coordinate with Front Office associates predetermine number of rooms and room numbers and make sure they are vacant
公关助理前厅部员工协调事先确定参观房间数房间号确保房间空房
3 MarCom Coordinator will prepare one set media kit and giveaway gift for each inspector and map out a routing for the inspection
公关部助理位参观者准备份媒体宣传资料份礼品制订条参观路线
4 MarCom Manager will meet the inspectors in the lobby and escort them throughout the inspection according to the predetermined routing and give appropriate introduction of hotel service and facilities to the inspectors and answer their inquiries
公关部理参观者厅会面陪原定路线参观饭店参观程中介绍饭店服务设施回答参观者问题
5 MarCom Manager will distribute one set media kit and giveaway gift to each inspector and see them off at the end of the inspection
公关部理会参观结束时参观者发份饭店宣传资料礼品
6 MarCom Manager will compile a Contact Report and submit to Director of Sales & Marketing Hotel Manager and General Manager no later the following morning
公关部理撰写份会面报告第二天早前呈交市场销售总监饭店理总理
7 MarCom Manager will send a courtesy letter or make a phone call to the inspectors for their feedback the following day
公关部理会第二天发出封礼节信函电话解参观者饭店意见
Role play
角色扮演
One trainee to be MC Manager one to be VIP to show the whole procedure then give advice
学员做公关部理学员做贵宾演整程序然出建议
20Minutes
20分钟
Summary
总结
Emphasis hotel facilities and service
次强调饭店设施服务
To be familiar with hotel collateral and giveaway
熟悉饭店宣传资料赠送礼品
10Minutes
10分钟
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海瑞吉红塔酒店
TRAINING ACTIVITY OUTLINE
培训活动纲
Task 务：Site inspection 参观饭店
Code 序号：OHSMMCD003
Objectives目：At the end of this session each trainee will be able to conduct inspection of hotel professionally
课程结束学员够专业方式带领客参观饭店项设施介绍项服务项目
Standard标准：1 Marketing Communications Manager will conduct inspection of hotel facilities to media personnel
公关部理带领媒体士饭店参观饭店服务设施
2 Inspection of hotel facilities should be treated as a valid Media Call or Media Interview
参观饭店服务设施视拜访媒体士媒体士会面
3 Marketing Communications Manager will be equipped a full knowledge of the hotel service and facility to introduce the hotel to the media personnel and answer inquiries raised
公关部理须熟悉解饭店服务设施介绍参观者回答提出问题
Resources培训器材：White board with mark pen collateral
白板马克笔宣传资料
Method
培训方式
Training Steps
培训步骤
Time
时间
Introduction
介绍
Show hotel service and facility to the trainees personally in hotel
亲员工介绍饭店服务项目设施(店讲解)
Distribute the relative collateral to trainees
相关宣传资料分发学员
Introduce the media list for trainees to get general impression
学员介绍媒体名单获初步印象
35Minutes
35分钟
Show each step on white board with mark pen
白板写清楚步骤
1 Upon requests the MarCom Manager will brief the purpose of the inspection and details of the inspectors on everyday Sales Briefing one day in advance If a major media person is taking the site inspection MarCom Manager will inform General Manager and Director of Sales & Marketing to meet and greet upon his her arrival
30minutes
30分钟
接参观饭店求公关部理日部门例会营业总监简汇报参观目介绍参观者果重媒体士出席参观饭店公关部理会通知总理市场销售总监参观者抵达时迎接问候
2 MarCom Coordinator will coordinate with Front Office associates predetermine number of rooms and room numbers and make sure they are vacant
公关助理前厅部员工协调事先确定参观房间数房间号确保房间空房
3 MarCom Coordinator will prepare one set media kit and giveaway gift for each inspector and map out a routing for the inspection
公关部助理位参观者准备份媒体宣传资料份礼品制订条参观路线
4 MarCom Manager will meet the inspectors in the lobby and escort them throughout the inspection according to the predetermined routing and give appropriate introduction of hotel service and facilities to the inspectors and answer their inquiries
公关部理参观者厅会面陪原定路线参观饭店参观程中介绍饭店服务设施回答参观者问题
5 MarCom Manager will distribute one set media kit and giveaway gift to each inspector and see them off at the end of the inspection
公关部理会参观结束时参观者发份饭店宣传资料礼品
6 MarCom Manager will compile a Contact Report and submit to Director of Sales & Marketing Hotel Manager and General Manager no later the following morning
公关部理撰写份会面报告第二天早前呈交市场销售总监饭店理总理
7 MarCom Manager will send a courtesy letter or make a phone call to the inspectors for their feedback the following day
公关部理会第二天发出封礼节信函电话解参观者饭店意见
Role play
角色扮演
One trainee to be MC Manager one to be VIP to show the whole procedure then give advice
学员做公关部理学员做贵宾演整程序然出建议
20Minutes
20分钟
Summary
总结
Emphasis hotel facilities and service
次强调饭店设施服务
To be familiar with hotel collateral and giveaway
熟悉饭店宣传资料赠送礼品
10Minutes
10分钟
文档香网(httpswwwxiangdangnet)户传
《香当网》用户分享的内容，不代表《香当网》观点或立场，请自行判断内容的真实性和可靠性！
该内容是文档的文本内容，更好的格式请下载文档
