THE ST REGIS SHANGHAI
海瑞吉红塔酒店
TRAINING ACTIVITY OUTLINE
培训活动纲
Task 务：Press Conference 新闻发布会
Code 序号： OHSMMCD005
Objectives目：At the end of this session each trainee will be able to fully understand how to conduct press conference professionally
培训结束学员解职业方式做新闻发布会
Standard标准： See Attached S&P 参见附标准程序
Resources培训器材： Whiteboard Mark Pen
白板马克笔
Method
培训方式
Training Steps
培训步骤
Time
时间
Group Discussion
组讨
Lecture 讲座式
What does a press conference have
新闻发布会应具备什点？
Write answers on whiteboard
回答写白板
Explain Standards one by one
逐条解释标准：
1 The Marketing Communications Manager will organize Press Conference on the following occasions
a Maintaining and enhancing awareness locally nationally and internationally
Like hotel opening MC activities charity events etc
b Launching a new facility product or promotion
Like opening of new outlets swimming pool
c Announcement from Brand Corporate or the hotel
Like new appointments new opening properties and latest development in China
场合公关部理组织新闻发布会：
a 保持提高饭店国国际知名度
12 min
12 分钟
12 min
12 分钟
譬饭店开业公关活动慈善活动
b 发起新推广活动开设新设施开发新服务时
譬开新餐厅游泳池外开放
c 品牌集团饭店发布新宣言
譬集团新命中国区新饭店开业
新发展动态
2 Press Conferences are to be organized with proper planning and careful selection of invitees The General Manager and other members of the Excom depending on the occasion will deliver speeches
举行新闻发布会需周密计划仔细挑选受
邀者名单根情况总理行政委员
做演讲
3 Audio and visual presentations will be used in Press Conferences
新闻发布会中音响视听设备做展示
4 Suitable food & Beverage items and services will be part of a Press Conference
新闻发布会时提供适量餐饮服务
5 Each attendant will be provided with a full set of collateral regarding the theme of the Press Conference in his her preferred language upon arrival
名参加者会前关发布会容
份资料资料语言印(中文
英文)会议结束时收份礼品
6 The date has to be carefully selected to encourage maximum turn up and to avoid competition against another event of function in the city
To conduct the conference without considering date would cause problems
a lack of press people who are busy with another event in the city
b less impact offset by another event
c less coverage due to conflict with another event
举行新闻发布会日期须仔细挑选免市
活动相突保证够
参加
举行新闻发布会时考虑日期会造成许问
题：
a 新闻记者忙活动手够
b 型活动饭店活动影响抵消
c 型活动报道会影响饭店活动报道
Now let＇s have a look at how press conference is conducted
现新闻发布会举行
10 min
10 分钟
15 minutes
15 分钟
12 min
12 分钟
1 Preparation (refer to procedures 1 ~ 7)
准备工作 (参见程序1~7条)
7 From beginning to the end (refer to procedures 8 ~18 )
会议开始结束(参见程序~条)
8 Follow up (refer to procedures 18 ~ 21)
进 (参见程序18~21条)
9 Question 提问
a Why the date of press conference need to be carefully selected
什仔细挑选新闻发布会日期？
b What are the department concerned for a press conference
新闻发布会相关部门？
c What do we need to prepare for the media personnel
参加会议媒体士准备什？
10 Summary 总结
a Marketing Communications Dept is the major coordinator of Press Conference which involves everyone＇s effort
公关部新闻发布会协调部门
整会议涉方方面面部门参
b The participants are media personnel they would publicize what they have learned and experience on the conference Therefore preparation is of importance from table setting equipment to material distribution
参加者媒体士会 参加会议
解体会东西发布众事先准备工作必须位摆台设备资料准备做
12 min
12 分钟
10 min
10 分钟
10 min
10 分钟
10 min
10 分钟
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海瑞吉红塔酒店
TRAINING ACTIVITY OUTLINE
培训活动纲
Task 务：Press Conference 新闻发布会
Code 序号： OHSMMCD005
Objectives目：At the end of this session each trainee will be able to fully understand how to conduct press conference professionally
培训结束学员解职业方式做新闻发布会
Standard标准： See Attached S&P 参见附标准程序
Resources培训器材： Whiteboard Mark Pen
白板马克笔
Method
培训方式
Training Steps
培训步骤
Time
时间
Group Discussion
组讨
Lecture 讲座式
What does a press conference have
新闻发布会应具备什点？
Write answers on whiteboard
回答写白板
Explain Standards one by one
逐条解释标准：
1 The Marketing Communications Manager will organize Press Conference on the following occasions
a Maintaining and enhancing awareness locally nationally and internationally
Like hotel opening MC activities charity events etc
b Launching a new facility product or promotion
Like opening of new outlets swimming pool
c Announcement from Brand Corporate or the hotel
Like new appointments new opening properties and latest development in China
场合公关部理组织新闻发布会：
a 保持提高饭店国国际知名度
12 min
12 分钟
12 min
12 分钟
譬饭店开业公关活动慈善活动
b 发起新推广活动开设新设施开发新服务时
譬开新餐厅游泳池外开放
c 品牌集团饭店发布新宣言
譬集团新命中国区新饭店开业
新发展动态
2 Press Conferences are to be organized with proper planning and careful selection of invitees The General Manager and other members of the Excom depending on the occasion will deliver speeches
举行新闻发布会需周密计划仔细挑选受
邀者名单根情况总理行政委员
做演讲
3 Audio and visual presentations will be used in Press Conferences
新闻发布会中音响视听设备做展示
4 Suitable food & Beverage items and services will be part of a Press Conference
新闻发布会时提供适量餐饮服务
5 Each attendant will be provided with a full set of collateral regarding the theme of the Press Conference in his her preferred language upon arrival
名参加者会前关发布会容
份资料资料语言印(中文
英文)会议结束时收份礼品
6 The date has to be carefully selected to encourage maximum turn up and to avoid competition against another event of function in the city
To conduct the conference without considering date would cause problems
a lack of press people who are busy with another event in the city
b less impact offset by another event
c less coverage due to conflict with another event
举行新闻发布会日期须仔细挑选免市
活动相突保证够
参加
举行新闻发布会时考虑日期会造成许问
题：
a 新闻记者忙活动手够
b 型活动饭店活动影响抵消
c 型活动报道会影响饭店活动报道
Now let＇s have a look at how press conference is conducted
现新闻发布会举行
10 min
10 分钟
15 minutes
15 分钟
12 min
12 分钟
1 Preparation (refer to procedures 1 ~ 7)
准备工作 (参见程序1~7条)
7 From beginning to the end (refer to procedures 8 ~18 )
会议开始结束(参见程序~条)
8 Follow up (refer to procedures 18 ~ 21)
进 (参见程序18~21条)
9 Question 提问
a Why the date of press conference need to be carefully selected
什仔细挑选新闻发布会日期？
b What are the department concerned for a press conference
新闻发布会相关部门？
c What do we need to prepare for the media personnel
参加会议媒体士准备什？
10 Summary 总结
a Marketing Communications Dept is the major coordinator of Press Conference which involves everyone＇s effort
公关部新闻发布会协调部门
整会议涉方方面面部门参
b The participants are media personnel they would publicize what they have learned and experience on the conference Therefore preparation is of importance from table setting equipment to material distribution
参加者媒体士会 参加会议
解体会东西发布众事先准备工作必须位摆台设备资料准备做
12 min
12 分钟
10 min
10 分钟
10 min
10 分钟
10 min
10 分钟
文档香网(httpswwwxiangdangnet)户传
《香当网》用户分享的内容，不代表《香当网》观点或立场，请自行判断内容的真实性和可靠性！
该内容是文档的文本内容，更好的格式请下载文档
