摘 : 品牌作现代企业参市场竞争犀利武器激烈国外市场竞争中发挥着竞争手段法代特殊作备受企业商家推崇广运
高等教育领域学校刻意追求品牌精心策划着力造品牌见
着中国入世国教育市场进步开放类似企业中商战竞争教育领域全面显现
标志着国高等教育领域新轮教育竞争帷幕拉开未竞争更激烈
面样咄咄逼教育市场竞争形势作成高等教育海电视学该作回应包括电成高等院校关心重课题
文海电面竞争环境发展机遇关键时刻试通鉴企业市场运作中实施品牌化战略成功验引入高等教育领域时结合海电教育发展实际情况五方面较详细阐释海电实施品牌化战略必性紧迫性实施品牌化战略电教育发展作意义海电实施品牌化战略基础等进提出实施品牌化战略途径需注意问题
关键词 成高校 海电 发展教育 品牌化战略 运思考 Abstract The brand of modern enterprise is an effective weapon in the competition on the market Its unique power is cant be replaced by any other methods Thus it is honored and widely practiced by industries and businesses However it is ignored in the area of high education Few universities invest much to build it With the entry of WTO and the further liberated educational market the competition similar with those in commercial battles will appear in the education A new round of competition has begun and it will turn more severe How to react to the situation is a question which must be answered by shanghai TV University and other adult institutes The essay will indicate the necessity and urgency of the brand building its significance and condition on five levels At the same time the essay will suggest the approaches and remind the possible risk Keyword: Adult University Shanghai TV University Education Development Strategy of Brand Practice of Refection
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