综合广告代理协议书
LETTER OF AGREEMENT
广 告 ：____________________
代 理 商：_______________________
代理商品服务：______________________
时间： 年 月 日
合肥嘉宝传播限公司（简称代理商）担 柯达(中国)限公司
（称广告）阳光旅行销公关活动广告代理公司须遵述条件：
1 代理商意广告提供次行销公关活动容：
（１） 活动整体设计策划
（２） 活动题视觉形象设计
（３） 面广告电视广告创意制作
（４） 广告媒体计划投放
（５） 展览设计制作监督
（６） 篷车改装设计效果监督
（７） 礼品印刷品卡通形象设计制作
代理商服务包括审核已刊广告提交广告包括核实广告面积实际尺寸检查已刊广告质量印刷广告刊出位置审核电台电视台播出证明审核媒介关收费单
2 代理商正常广告价目表广告支取切媒介费代理商酬报媒介佣金
媒介净价1765代理商应媒介佣金外媒介返折扣全数广告
广告取媒介净价低代理商报价 10 时广告行投放广告取净价基础支付代理商媒介佣金
3 代理商广告支取切列工作产生费包括制作美术稿件制版电脑制作
字组合物料电台电视台广告制作艺员（包括整理节目）片证明书广告附属物品包括取士名字片权相关费代理商成加1765佣金计算收费代理商成广告支取出差公干包装运送快递邮电等相关切费
4 代理商第三单位展览摄影电视制作准备美术稿件监督列收费项目中涉代理商消耗时间成例布展车体改装监督影片剪辑核查创作美术稿件程阶段
5 代理商成广告提供广告草样电视广告画面构思图广告求更全面广告草样文字排版代理商部进行完稿电脑制作工作均收费标准支取广告实际情况行发包印刷赠品业务代理商净价基础收1765作代理佣金
6 代理商未取广告书面意前发放广告取广告书面
意估计成前产生广告支取费
7 广告须代理商收费单发出日期起计30天付予代理商费惟第10列明电视广告制作媒介订位需预付金额限广告收费单异议接获收费单
1星期提出书面意见代理商应相关单提出书面澄清
8 广告意基础涉外币付费广告外币付费
9 超逾30日免息期未清付金额代理商保留时利率广告支取利息权利
10 代理商提出第三单位确切根规定需预付款广告须电视广告制作预定媒介广告时间篇幅预付实付广告制作媒介金额予代理商
11 双方意免息期费未获清付代理商保留权利予广告7天书面通知广告需接书面通知7天支付切关费
12 广告授权述服务整体活动设计策划代理商时费收取加实报实销成双方事先意金额
13 广告书面求切非常额外工作皆收取事先双方意费
14 代理商员工执行惯常工作务例实考察改善广播时间日常返广告办事处等产生正常交通费代理商收费广告须偿代理商创作部员工参特广告电视台广告代理商员工负责通常广告身雇员处理事宜产生交通费实额
15 协议书________年____月____日起生效直述列出址方书面提址代表方解止
16 (a) 协议书方书面通知寄方90日解
(b) 述通知期限代理商广告切权利义务责完全执行生效包括完成广告授权代理商进行发放广告稿计划发稿截稿时间述述通知90日期限媒介
(c) 协议书解时代理商须交回广告前次广告支取费产生全部资产物料代理商广告订立合预订切广告时间空位艺员广告相关物亏欠费回扣入广告帐户须调整前支付佣金
代理商代表广告订立切未完成合预留广告非收费责广告予代理
商赔偿
(d) 代理商交回切广告提供关广告产品销售数等资料研究资料代理商意泄露等机密资料予协议书解雇佣等服务士
(e) 广告意偿代理商前广告授权未完成工作制作成附加 佣金等未完成工作退回予广告广告权加完成日广告中等材料意念
(f) 广告选择委托代理商90日通告期限日期发放广告予传播媒 介情况代理商惯例收取正常佣金期限（90日）届满广告未作类求该期满日双方关系产生权利义务
(g) 广告选择迟90日通知期限日前代理商切关印刷时间 艺员合电台电视台制作物件监督工作转移予新代理公司广告通知期限结束前进行正常移交工作
(h) 代理商意广告新代理公司合作落实效率责移交工作
17 广告付予代理商款项毛额净额须缴付代理商付予媒体供应者款项毛额净额须缴付代理商提供服务额外服务须缴付该等服务关项应缴税项关税政府征费（例海城建税广州防洪基金印花税等）律广告承担
18 (a) 广告求代理商做出中华民国广告法中华民国法律禁止进
行事情求代理商做该等法律规定必须进行事情
(b) 广告资格享代理商协议承诺服务代理商毋须关承诺第三者（包括限广告关公司）负责
(c ) 代理商提供服务法履行服务承诺须广告承担责限代
理商该项服务收取佣金总额代理商须广告承担责时受条
文规限
(d) 广告提供认物料关广告指示关引起行动诉讼费损毁损失索偿追究代理商均毋须承担责广告须代理商关事项做出赔偿
19 广告前述函件附副构成文件条款接受
20 协议受中国法律制约须根中国法律诠释
合肥嘉宝传播限公司 明意
________________________ __________________________
总理（代理商） （广告）
G&B Advertising Agency (hereafter referred to as AGENCY) agrees to serve as an advertising agency of
(hereafter referred to as ADVERTISER) in China in accordance with and subject to the following terms and conditions
1 AGENCY agrees to furnish to ADVERTISER all the services customarily furnished by advertising agencies except as may be otherwise mutually agreed Without limiting the foregoing AGENCY’s services shall include formulation of marketing plans in cooperation with ADVERTISER study and analysis of the market potentials for such products creation and execution of advertising plans and campaigns of all types
2 AGENCY will bill the ADVERTISER at normal card rates for all media
3 AGENCY will bill the ADVERTISER for expenditure incurred for artwork engraving electrotyping type composition materials radio and television production and talent(including package programs) photographs testimonials and all other advertising adjuncts including expenditures in connection with acquiring authorization for the use of the names or photographs of individuals at the cost thereof to AGENCY plus 1765 AGENCY will bill ADVERTISER at cost for expenditures in connection with travel packing forwarding express and postage expenses
4 AGENCY will include a supervision fee on photography TV production and artwork preparation This covers all aspects of AGENCY time incurred such as location hunting casting editing supervision and checking all stages of artwork development
5 AGENCY will provide layouts and storyboards at cost to ADVERTISER Comprehensive layouts and typesetting required by ADVERTISER finished art and mechanical pasteups prepared with the agency will charged at standard hourly rates
6 AGENCY shall not place any advertising without first obtaining the approval of the ADVERTISER in writing nor shall it incur any expenditure for which the ADVERTISER shall be billed except shipping expenses without first obtaining the approval of the ADVERTISER in writing for the estimate cost thereof
7 ADVERTISER will remunerate AGENCY within 30 days from AGENCY’s invoice date with the exception of the prepayment for TV production and media booking as mentioned in #10 below ADVERTISER shall object against invoices within one week after receipt in writing and AGENCY shall then clarify the relevant invoices in writing
8 For all foreign currency expenditures ADVERTISER agrees to pay the AGENCY by the same foreign currency
9 AGENCY will reserve the right to charge ADVERTISER interest at the prevailing market rate for the sum outstanding in excess of the 30 days credit term
10 ADVERTISER shall pay 100 deposit up front to AGENCY for TV production
ADVERTISER shall pay 100 up front to AGENCY for all media booking requirement
11 AGENCY will reserve the right to terminate all expenditures on behalf of ADVERTISER in the event payments are not made within agreed credit terms by giving ADVERTISER 7 days written notice
12 For the services listed below as authorized by ADVERTISER AGENCY shall bill its hourly time charges outofpocket costs or such amount as shall be agreed upon in advance
l Publicity
l Design and preparation of cooperation of other non commissionable advertising
l Design andor preparation of booklets and printed matter
l Design of labels of packaging etc
l Design andor preparation of merchandising and sales aids
l For research fee and other research related cost AGENCY should prepare an estimate for the approval of the ADVERTISER AGENCY should invoice ADVERTISER according to the approved estimate
13 All extraordinary and unusual work requested by ADVERTISER in writing will be charged at a fee to be mutually agreed in advance
14 AGENCY will assume without charge to ADVERTISER all normal travel expenses of AGENCY personnel engaged in regular duties such as field travel to improve broadcast time and routine travel to and from ADVERTISER’s office ADVERTISER will reimburse AGENCY its net cost for travel of creative personnel in connection with specific advertisements or commercials and for any travel of AGENCY personnel in connection with matters normally handled by ADVERTISER’s staff
15 This agreement shall become effective from and shall continue until terminated by either party at the address given above or such other address as may be designed by either party in writing
16 (a) This agreement may be terminated by either party upon 90 days’
written notice mailed to the party to whom such notice is addressed
(b) The rights duties and responsibilities of AGENCY and ADVERTISER
shall continue in full force and effect during this period of notice including the completion of plans for and the placing of advertisements ADVERTISER has authorized AGENCY to place in any media whose closing dates fall within the 90day notice period
(c) Upon termination of this agreement AGENCY shall transfer to ADVERTISER all property and materials previously charged or chargeable to ADVERTISER and all contracts and reservations for time space talent and other advertising adjuncts entered into by AGENCY or ADVERTISER and all short rates and rebates shall be for the account of ADVERTISER without adjustment of commissions previously paid
ADVERTISER will indemnify AGENCY on all incomplete contracts reservations and nonchargeable commitments entered into by AGENCY on behalf of ADVERTISER
(d) AGENCY will also return to ADVERTISER all information provided by
ADVERTISER on ADVERTISER’s products sales or marketing data and market research information and AGENCY agrees not to disclose such confidential information to anyone who might engage their services after such termination
(e) ADVERTISER agrees to reimburse AGENCY for production costs plus commission of any incomplete work previously authorized by ADVERTISER Such incomplete work will be returned to ADVERTISER and ADVERTISER will have the right to complete and use such material and ideas in its future advertising
(f) ADVERTISER may elect to have AGENCY place advertisements in media on dates subsequent to the 90day notice period In such cases AGENCY will receive the usual commission If no such request is made by ADVERTISER beyond the 90day expiration period no right or liabilities shall arise out of this relationship after such expiration date
(g) All print time and talent contracts and the supervision of production of
radio or TV properties will be assigned by AGENCY to the new agency or to ADVERTISER if ADVERTISER so elects not later than the last day of this 90day notice period so that a normal transition may take place at the end of the notice period
(h) AGENCY agrees to cooperate with ADVERTISER and the new agency to effect an efficient transition in responsibilities
17 All taxes duties levies or similar regulatory imposts(such as but not limited to Business Tax Custom Duty Stamp Duty etc) that are applicable to the gross or net amounts of ADVERTISER’s payments to AGENCY or to AGENCY’s payments to media suppliers or that arise out of or in connection with AGENCY’s performance of the services or any additional services(the Applicable Taxes) shall be for the account of ADVERTISER
18 (a) ADVERTISER shall not require AGENCY to do anything prohibited or
to omit to do anything required by the Advertising Law or other law of the People’s Republic of China
(b) Only ADVERTISER is entitled to reply on AGENCY’s undertakings in
this Letter which shall not give rise to any liability of AGENCY toward any third party(including without limitation any companies affiliated with ADVERTISER)
(c) This liability of AGENCY to ADVERTISER in relation to any services
or in relation to any failure to provide any services shall be limited to the total amount of commission received by AGENCY in respect of such services provided that AGENCY’s liability to ADVERTISER shall be further limited by the succeeding paragraph
(d) AGENCY shall not be liable for any actions proceedings costs damages losses claims or demands in respect of or in any way arising out of any material provided by or approved by ADVERTISER or any instructions provided by ADVERTISER and ADVERTISER shall indemnify AGENCY in respect thereof
19 The signature of ADVERTISER upon the enclosed duplicate of this Letter
will constitute its acceptance of the terms hereof
20 This agreement should be governed by and shall be construed in accordance with the laws of the People’s Republic of China
Very truly yours
G&B Understood & Agreed by
General Manager(AGENCY) (ADVERTISER)
文档香网(httpswwwxiangdangnet)户传
《香当网》用户分享的内容，不代表《香当网》观点或立场，请自行判断内容的真实性和可靠性！
该内容是文档的文本内容，更好的格式请下载文档
代理商品服务：______________________
时间： 年 月 日
合肥嘉宝传播限公司（简称代理商）担 柯达(中国)限公司
（称广告）阳光旅行销公关活动广告代理公司须遵述条件：
1 代理商意广告提供次行销公关活动容：
（１） 活动整体设计策划
（２） 活动题视觉形象设计
（３） 面广告电视广告创意制作
（４） 广告媒体计划投放
（５） 展览设计制作监督
（６） 篷车改装设计效果监督
（７） 礼品印刷品卡通形象设计制作
代理商服务包括审核已刊广告提交广告包括核实广告面积实际尺寸检查已刊广告质量印刷广告刊出位置审核电台电视台播出证明审核媒介关收费单
2 代理商正常广告价目表广告支取切媒介费代理商酬报媒介佣金
媒介净价1765代理商应媒介佣金外媒介返折扣全数广告
广告取媒介净价低代理商报价 10 时广告行投放广告取净价基础支付代理商媒介佣金
3 代理商广告支取切列工作产生费包括制作美术稿件制版电脑制作
字组合物料电台电视台广告制作艺员（包括整理节目）片证明书广告附属物品包括取士名字片权相关费代理商成加1765佣金计算收费代理商成广告支取出差公干包装运送快递邮电等相关切费
4 代理商第三单位展览摄影电视制作准备美术稿件监督列收费项目中涉代理商消耗时间成例布展车体改装监督影片剪辑核查创作美术稿件程阶段
5 代理商成广告提供广告草样电视广告画面构思图广告求更全面广告草样文字排版代理商部进行完稿电脑制作工作均收费标准支取广告实际情况行发包印刷赠品业务代理商净价基础收1765作代理佣金
6 代理商未取广告书面意前发放广告取广告书面
意估计成前产生广告支取费
7 广告须代理商收费单发出日期起计30天付予代理商费惟第10列明电视广告制作媒介订位需预付金额限广告收费单异议接获收费单
1星期提出书面意见代理商应相关单提出书面澄清
8 广告意基础涉外币付费广告外币付费
9 超逾30日免息期未清付金额代理商保留时利率广告支取利息权利
10 代理商提出第三单位确切根规定需预付款广告须电视广告制作预定媒介广告时间篇幅预付实付广告制作媒介金额予代理商
11 双方意免息期费未获清付代理商保留权利予广告7天书面通知广告需接书面通知7天支付切关费
12 广告授权述服务整体活动设计策划代理商时费收取加实报实销成双方事先意金额
13 广告书面求切非常额外工作皆收取事先双方意费
14 代理商员工执行惯常工作务例实考察改善广播时间日常返广告办事处等产生正常交通费代理商收费广告须偿代理商创作部员工参特广告电视台广告代理商员工负责通常广告身雇员处理事宜产生交通费实额
15 协议书________年____月____日起生效直述列出址方书面提址代表方解止
16 (a) 协议书方书面通知寄方90日解
(b) 述通知期限代理商广告切权利义务责完全执行生效包括完成广告授权代理商进行发放广告稿计划发稿截稿时间述述通知90日期限媒介
(c) 协议书解时代理商须交回广告前次广告支取费产生全部资产物料代理商广告订立合预订切广告时间空位艺员广告相关物亏欠费回扣入广告帐户须调整前支付佣金
代理商代表广告订立切未完成合预留广告非收费责广告予代理
商赔偿
(d) 代理商交回切广告提供关广告产品销售数等资料研究资料代理商意泄露等机密资料予协议书解雇佣等服务士
(e) 广告意偿代理商前广告授权未完成工作制作成附加 佣金等未完成工作退回予广告广告权加完成日广告中等材料意念
(f) 广告选择委托代理商90日通告期限日期发放广告予传播媒 介情况代理商惯例收取正常佣金期限（90日）届满广告未作类求该期满日双方关系产生权利义务
(g) 广告选择迟90日通知期限日前代理商切关印刷时间 艺员合电台电视台制作物件监督工作转移予新代理公司广告通知期限结束前进行正常移交工作
(h) 代理商意广告新代理公司合作落实效率责移交工作
17 广告付予代理商款项毛额净额须缴付代理商付予媒体供应者款项毛额净额须缴付代理商提供服务额外服务须缴付该等服务关项应缴税项关税政府征费（例海城建税广州防洪基金印花税等）律广告承担
18 (a) 广告求代理商做出中华民国广告法中华民国法律禁止进
行事情求代理商做该等法律规定必须进行事情
(b) 广告资格享代理商协议承诺服务代理商毋须关承诺第三者（包括限广告关公司）负责
(c ) 代理商提供服务法履行服务承诺须广告承担责限代
理商该项服务收取佣金总额代理商须广告承担责时受条
文规限
(d) 广告提供认物料关广告指示关引起行动诉讼费损毁损失索偿追究代理商均毋须承担责广告须代理商关事项做出赔偿
19 广告前述函件附副构成文件条款接受
20 协议受中国法律制约须根中国法律诠释
合肥嘉宝传播限公司 明意
________________________ __________________________
总理（代理商） （广告）
G&B Advertising Agency (hereafter referred to as AGENCY) agrees to serve as an advertising agency of
(hereafter referred to as ADVERTISER) in China in accordance with and subject to the following terms and conditions
1 AGENCY agrees to furnish to ADVERTISER all the services customarily furnished by advertising agencies except as may be otherwise mutually agreed Without limiting the foregoing AGENCY’s services shall include formulation of marketing plans in cooperation with ADVERTISER study and analysis of the market potentials for such products creation and execution of advertising plans and campaigns of all types
2 AGENCY will bill the ADVERTISER at normal card rates for all media
3 AGENCY will bill the ADVERTISER for expenditure incurred for artwork engraving electrotyping type composition materials radio and television production and talent(including package programs) photographs testimonials and all other advertising adjuncts including expenditures in connection with acquiring authorization for the use of the names or photographs of individuals at the cost thereof to AGENCY plus 1765 AGENCY will bill ADVERTISER at cost for expenditures in connection with travel packing forwarding express and postage expenses
4 AGENCY will include a supervision fee on photography TV production and artwork preparation This covers all aspects of AGENCY time incurred such as location hunting casting editing supervision and checking all stages of artwork development
5 AGENCY will provide layouts and storyboards at cost to ADVERTISER Comprehensive layouts and typesetting required by ADVERTISER finished art and mechanical pasteups prepared with the agency will charged at standard hourly rates
6 AGENCY shall not place any advertising without first obtaining the approval of the ADVERTISER in writing nor shall it incur any expenditure for which the ADVERTISER shall be billed except shipping expenses without first obtaining the approval of the ADVERTISER in writing for the estimate cost thereof
7 ADVERTISER will remunerate AGENCY within 30 days from AGENCY’s invoice date with the exception of the prepayment for TV production and media booking as mentioned in #10 below ADVERTISER shall object against invoices within one week after receipt in writing and AGENCY shall then clarify the relevant invoices in writing
8 For all foreign currency expenditures ADVERTISER agrees to pay the AGENCY by the same foreign currency
9 AGENCY will reserve the right to charge ADVERTISER interest at the prevailing market rate for the sum outstanding in excess of the 30 days credit term
10 ADVERTISER shall pay 100 deposit up front to AGENCY for TV production
ADVERTISER shall pay 100 up front to AGENCY for all media booking requirement
11 AGENCY will reserve the right to terminate all expenditures on behalf of ADVERTISER in the event payments are not made within agreed credit terms by giving ADVERTISER 7 days written notice
12 For the services listed below as authorized by ADVERTISER AGENCY shall bill its hourly time charges outofpocket costs or such amount as shall be agreed upon in advance
l Publicity
l Design and preparation of cooperation of other non commissionable advertising
l Design andor preparation of booklets and printed matter
l Design of labels of packaging etc
l Design andor preparation of merchandising and sales aids
l For research fee and other research related cost AGENCY should prepare an estimate for the approval of the ADVERTISER AGENCY should invoice ADVERTISER according to the approved estimate
13 All extraordinary and unusual work requested by ADVERTISER in writing will be charged at a fee to be mutually agreed in advance
14 AGENCY will assume without charge to ADVERTISER all normal travel expenses of AGENCY personnel engaged in regular duties such as field travel to improve broadcast time and routine travel to and from ADVERTISER’s office ADVERTISER will reimburse AGENCY its net cost for travel of creative personnel in connection with specific advertisements or commercials and for any travel of AGENCY personnel in connection with matters normally handled by ADVERTISER’s staff
15 This agreement shall become effective from and shall continue until terminated by either party at the address given above or such other address as may be designed by either party in writing
16 (a) This agreement may be terminated by either party upon 90 days’
written notice mailed to the party to whom such notice is addressed
(b) The rights duties and responsibilities of AGENCY and ADVERTISER
shall continue in full force and effect during this period of notice including the completion of plans for and the placing of advertisements ADVERTISER has authorized AGENCY to place in any media whose closing dates fall within the 90day notice period
(c) Upon termination of this agreement AGENCY shall transfer to ADVERTISER all property and materials previously charged or chargeable to ADVERTISER and all contracts and reservations for time space talent and other advertising adjuncts entered into by AGENCY or ADVERTISER and all short rates and rebates shall be for the account of ADVERTISER without adjustment of commissions previously paid
ADVERTISER will indemnify AGENCY on all incomplete contracts reservations and nonchargeable commitments entered into by AGENCY on behalf of ADVERTISER
(d) AGENCY will also return to ADVERTISER all information provided by
ADVERTISER on ADVERTISER’s products sales or marketing data and market research information and AGENCY agrees not to disclose such confidential information to anyone who might engage their services after such termination
(e) ADVERTISER agrees to reimburse AGENCY for production costs plus commission of any incomplete work previously authorized by ADVERTISER Such incomplete work will be returned to ADVERTISER and ADVERTISER will have the right to complete and use such material and ideas in its future advertising
(f) ADVERTISER may elect to have AGENCY place advertisements in media on dates subsequent to the 90day notice period In such cases AGENCY will receive the usual commission If no such request is made by ADVERTISER beyond the 90day expiration period no right or liabilities shall arise out of this relationship after such expiration date
(g) All print time and talent contracts and the supervision of production of
radio or TV properties will be assigned by AGENCY to the new agency or to ADVERTISER if ADVERTISER so elects not later than the last day of this 90day notice period so that a normal transition may take place at the end of the notice period
(h) AGENCY agrees to cooperate with ADVERTISER and the new agency to effect an efficient transition in responsibilities
17 All taxes duties levies or similar regulatory imposts(such as but not limited to Business Tax Custom Duty Stamp Duty etc) that are applicable to the gross or net amounts of ADVERTISER’s payments to AGENCY or to AGENCY’s payments to media suppliers or that arise out of or in connection with AGENCY’s performance of the services or any additional services(the Applicable Taxes) shall be for the account of ADVERTISER
18 (a) ADVERTISER shall not require AGENCY to do anything prohibited or
to omit to do anything required by the Advertising Law or other law of the People’s Republic of China
(b) Only ADVERTISER is entitled to reply on AGENCY’s undertakings in
this Letter which shall not give rise to any liability of AGENCY toward any third party(including without limitation any companies affiliated with ADVERTISER)
(c) This liability of AGENCY to ADVERTISER in relation to any services
or in relation to any failure to provide any services shall be limited to the total amount of commission received by AGENCY in respect of such services provided that AGENCY’s liability to ADVERTISER shall be further limited by the succeeding paragraph
(d) AGENCY shall not be liable for any actions proceedings costs damages losses claims or demands in respect of or in any way arising out of any material provided by or approved by ADVERTISER or any instructions provided by ADVERTISER and ADVERTISER shall indemnify AGENCY in respect thereof
19 The signature of ADVERTISER upon the enclosed duplicate of this Letter
will constitute its acceptance of the terms hereof
20 This agreement should be governed by and shall be construed in accordance with the laws of the People’s Republic of China
Very truly yours
G&B Understood & Agreed by
General Manager(AGENCY) (ADVERTISER)
文档香网(httpswwwxiangdangnet)户传
《香当网》用户分享的内容，不代表《香当网》观点或立场，请自行判断内容的真实性和可靠性！
该内容是文档的文本内容，更好的格式请下载文档
