香港嘉顿饼干市场调查问卷

香港嘉顿饼干市场调查问卷


提示访问员注意问卷采提问形式量问卷受访者 
    您——(访问员读出名字)现正进行项关饼干市 场调查(出礼品)点纪念品希您抽时间聊会首先想请问家里 般谁买饼干
    访问员注意购买者作调查象果两选择程序谁买饼干 果两购买者性选女性年纪选择年轻者作调查象
    
         区_____________________________________
    受访者姓名____________________________________
    家庭址______________________________________
    访问员姓员____________________________________
    访问时间______________________________________

            SECTION H 区分问卷
            
    （   ）H1请问您家没行业工作
            1市场调查公司|    
            2广告公司      |     
                              |停止调查
            3百货食品店  |  
            4饼干生产厂 |          
            5均———继续调查
    （   ）H2请问您三月接受类似市场调查
            1停止调查    
            2否继续调查
            
                SECTION A 基资料
                
    （   ）A1您性
            1男      2女
    （   ）A2您年龄
            115—19    430—34    745—49
            220—24    535—39    850—54
            325—29    640—44    955岁
    （   ）A3您文化程度
            1学毕业    4专／科
            2初中毕业    5科
            3高中／中专／技校／职校
    （   ）A4您家里周5天您住起(包括您)
            12    23    34—5    46
    （   ）A5您家中辈份角色
            1爷爷／奶奶    4哥哥／弟弟
            2爸爸／妈妈    5姐姐／妹妹
            3丈夫／妻子    6外公／外婆
            7(请注明)_________
    （   ）A6您职业
            1退休
            2机关事业单位理员
            3机关事业单位办事员
            4国营企业理员
            5国营企业般职工
            6三资企业老总级
            7三资企业高级职员
            8三资企业般职员
            9教育界
            10文体界
            11体户
            12学生
    （   ）A7您婚姻状况
            1未婚    2初婚    3婚    4离异
    （   ）A8您家庭均月收入(包括工资／奖金／兼职等实际收入
            1200元    5800—1199元
            2200—399元    61200—1499元
            3400—599元    71500—1999元
            4600—799元    82000元
        A9总说您家收入_______消费________储蓄


                SECTION B购买形态
    
    （   ）B1年您家庭购买饼干数量
            1年较幅度提高
            2年较幅度提高
            3基变
            4年较幅度减少
            5年较幅度减少
    （   ）B2您般什方买饼干
            1百货商店    4卖部
            2食品商店    5(请注明)______
            3选市场
    （   ）B3时您家里买买饼干
            1常买    3少买
            2偶尔买    4买
           B4次买饼干买
    （   ）品牌    （   ）品种
        1特趣         1甜饼干
        2日清         2苏克力架
        3港龙         3夹心
        4龙达         4华夫饼干
        5泰康        5麦酥饼干
        6康元        6朱古力饼
        7奇宝        7葱油饼干
        8旺旺        8果味饼干
        9统泰        9(请注明)_____________
        10(请注明)_________________
          B5您认种饼干优点
            ___________________________________
          B6您认种饼干缺点
            ___________________________________
          B7时您长时间买次_____(果 月／年等请换算成天)
          B8时您次买少饼干_______斤
          B9买饼干花少钱_________元
    （   ）B10您般
           1专门买    2便卖
    （   ）B11您般买
        1散装饼干    3礼品装
        2袋装饼干    4(请注明)_____
    （   ）B12您买饼干
        1认准牌子买
        2您认牌子时买牌子
        3没定想什买什
        4总尝试新品牌新品种
        5广告做相买

            SECTION C消费形态
            
    （   ）C1您买饼干般谁吃
        1老        5客(孩)
        2家    6送
        3孩        7(请注明)_________
        4客(成)
    （   ）C2您／什场合吃
            1早餐     6旅游
            2午餐     7休闲
            3晚餐     8客
            4日常充饥   9(请注明)〖CD#2〗
            5偶尔充饥
        C3般次吃______________斤／片
        C4您(家)年中_________月_____________月饼干消费较
        _______月________月饼干消费较少
    （   ）C5您家否常扔掉变质饼干…
            1常样        3少
            2偶尔            4没


            SECTION D产品偏

    （   ）D1您家时喜欢吃饼干
            1非常喜欢    3喜欢
            2般化      4喜欢
        D2果喜欢什
        _____________________________________
        _____________________________________
        D3果喜欢谁喜欢什喜欢
        _____________________________________
        _____________________________________
        D4相言您喜欢种饼干
    （   ）品牌    （   ）品种
        1特趣             1甜饼干
        2日清             2苏克力架
        3港龙             3夹心
        4龙达             4华夫饼干
        5泰康             5麦酥饼干
        6康元             6朱古力饼
        7奇宝             7葱油饼干
        8旺旺             8果味饼干
        9统泰             9(请注明)
        10(请注明)________________
        D5您喜欢种饼干原
        ______________________________________    
    （   ）D6您选择饼干较注重饼干
        1品牌     5形状
        2种类     6色泽
        3口味     7价格
        4外包装   8(请注明)__________
           D7请写出您较熟悉饼干品牌
        _________________________________________


                SECTION E广告偏

    （   ）E1您饼干广告(包括电视报纸杂志海报等)
            1特趣    6康元
            2日清    7奇宝
            3港龙    8旺旺
            4龙达    9统泰
            5泰康    10(请注明)_____________
    （   ）E2您喜欢饼干广告
            1特趣        6康元
            2日清        7奇宝
            3港龙        8旺旺
            4龙达        9统泰
            5泰康        10(请注明)_________
           E3您什喜欢
           ________________________________________
   （   ）E4您喜欢饼干广告
        1特趣     6康元
        2日清     7奇宝
        3港龙     8旺旺
        4龙达     9统泰
        5泰康    10(请注明)__________        
         E5您什喜欢
         ____________________________________
    （   ）E6您喜欢促销方式
         1降价    3赠品
         2抽奖    4(请注明)________
        什_____________________________
    （   ）E7您喜欢促销方式
         1降价    3赠品
         2抽奖    4(请注明)___________
        什___________________________________


            SECTION F媒体偏

    （   ）F1您均天电视时间约
           1<1时       76～7时
           21～2时     87～8时
           32～3时     98～9时
           43～4时     109～10时
           54～5时     11〉10时
           65～6时
           F2您般什时间电视
           106000800    719002000
           208001200    820002200
           312001400    922002400
           414001600    1000000200
           516001800    1102000600
           618001900    
           (   )F2—1时
           (   )F2—2周末
           (   )F2—3周日
    （   ）F3您电视节目
           1新闻类        7体育类
           2连续剧        8MTV
           3天气预报      9单剧
           4综艺节目      10评书
           5文艺晚会     11(请注明)______________
           6外国影片
           F4请写出您5电视台
            ___________________________________________
    （   ）F5您均天报纸时间约
           1<1时        76～7时
           21～2时      87～8时
           32～3时      98～9时
           43～4时      109～10时
           54～5时      11
)10时
           65～6时
    （   ）F6您般什时间报纸
           1早晨        3午
           2中午        4晚
    （   ）F7您报纸容
        1新闻        7服装类
        2金融类      8文化信息
        3股市        9社
        4体育类      10健康
        5文化娱乐    11消费指南
        6休闲旅游    12饮食
          F8请写出您5种报纸
        ________________________________________
    （   ）F9您均月约杂志
          10        57～8
          21～2     69～10
          33～4     7
)10
          45～6     
    （   ）F10您杂志类型
          1文学类     6保健类
          2娱乐类     7军事类
          3综艺类     8食品类
          4家庭生活类 9专业类
          5服装类     
          F11请写出您常5种杂志
        ____________________________________
    （   ）F12您杂志源
         1家中订阅        4图书馆
         2单位订阅        5朋友相
         3零售点
        
                                    您合作非常感谢

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