商业计划书标准模版
（项目单位填写项）
商 业 计 划 书
（编制参考）
项目名称 _____________________
项目单位（盖章）________________
址 _____________________
电 话 _____________________
传 真 _____________________
电子邮件 _____________________
联 系 _____________________
保 密 承 诺
商业计划书容涉公司商业秘密仅投资意投资者公开公司求投资公司项目理收商业计划书时做出承诺：
妥善保商业计划书未公司意第三方公开商业计划书涉公司商业秘密
项目理签字：
接 收 日 期： _______年____月____日
摘
说明：两页纸完成摘
摘容参考
1公司基情况（公司名称成立时间注册区注册资股东股份例营业务三年销售收入毛利润纯利润公司点电话传真联系）
2理者情况（姓名性年龄籍贯学历学位毕业院校政治面目行业业年限历营业绩）
3产品服务描述（产品服务介绍产品技术水产品新颖性先进性独特性产品竞争优势）
4研究开发（已技术成果技术水研发队伍技术水竞争力外合作情况已投入研发费投入计划研发员激励机制）
5行业市场（行业历史前景市场规模增长趋势行业竞争手公司竞争优势未3年市场销售预测）
6营销策略（价格促销建立销售网络等方面拟采取策略操作性效性销售员激励机制）
7产品制造（生产方式生产设备质量保证成控制）
8理（机构设置员工持股劳动合知识产权理事计划）
9融资说明（资金需求量途计划拟出股份投资者权利退出方式）
10财务预测（未3年5年销售收入利润资产回报率等）
11风险控制（项目实施出现风险拟采取控制措施）
目 录
摘2
目 录3
第部分 公司基情况4
第二部分 公司理层6
第三部分 产品服务9
第四部分 研究开发12
第五部分 行业市场情况14
第六部分 营销策略16
第七部分 产品制造18
第八部分 理20
第九部分 融资说明22
第十部分 财务计划25
第十部分 风险控制26
第十二部分 项目实施进度27
第十三部分 27
第部分 公司基情况
公司名称________________________________________ 成立时间____________
注册资____________________________ 实际位资____________________
中现金位________________________ 形资产占股份例____________
注册点_____________________________________________________________
公司性质：请填写公司性质：限公司股份限公司合伙企业独资等说明中国成份例私成份例外资例
公司革：说明公司成立营业务股权注册资等公司基情形变动说明变动原
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目前公司股东情况：列表说明目前股东名称出资情况
目前公司部部门设置情况：组织机构图表示
公司独资控股参股公司非法机构情况：图形方式表示
公司营业务____________________________________________
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公司目前营业务 ____________________________________________
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营业务_________________________________________________________
公司目前职工情况：：拥员工________中专文化程度________占员工总数________学科_________占员工总数_________硕士学位（含中级职称）_________占员工总数_________博士学位（含高级职称）_________占员工总数_________列表说明：
公司营财务历史：列表说明
（单位：万元）
公司期未3 ~ 5年实现目标（行业位销售收入市场占率产品品牌公司股票市等）___________________________________________
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公司期未3 ~ 5年发展方发展战略实现目标：
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第二部分 公司理层
董事会成员名单
董事长
姓名_____________性_____________年龄_____________籍贯______________
学历_____________学位____________学专业__________职称______________
毕业院校____________________户口____________联系电话___________
历业绩：着重描述行业技术理验成功事例
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总理
姓名_____________性_____________年龄_____________籍贯______________
学历_____________学位____________学专业__________职称______________
毕业院校____________________户口____________联系电话___________
历业绩：着重描述行业技术理验成功事例
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技术开发负责
姓名_____________性_____________年龄_____________籍贯______________
学历_____________学位____________学专业__________职称______________
毕业院校____________________户口____________联系电话___________
历业绩：着重描述行业技术水验成功事例
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市场营销负责
姓名_____________性_____________年龄_____________籍贯______________
学历_____________学位____________学专业____________________________
毕业院校____________________户口____________联系电话___________
历业绩：着重描述行业营销验成功事例
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财务负责
姓名_____________性_____________年龄_____________籍贯______________
学历_____________学位____________学专业____________________________
毕业院校____________________户口____________联系电话___________
历业绩：着重描述财务金融筹资投资等方面背景验业绩
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公司发展负重责员（增加附页）
姓名_____________性_____________年龄_____________籍贯______________
学历_____________学位____________学专业____________________________
毕业院校____________________户口____________联系电话___________
历业绩：根公司需描述员特定方面专长
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第三部分 产品服务
产品服务描述 (里介绍拟投资产品服务背景目前处发展阶段行业公司类产品服务较公司产品服务新颖性先进性独特性拥专门技术版权配方品牌销售网络许证专营权特许权营等)
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公司现正申请知识产权（专利商标版权等）___________________
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专利申请情况_____________________________________________________
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产品商标注册情况_____________________________________________________
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公司否已签署关专利权知识产权转授权许协议等果请说明附条款_______________________________________________
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目标市场：里产品面户种类进行详细说明
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产品更新换代周期：更新换代周期确定资料源
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产品标准：详细列明产品执行标准
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详细描述公司产品服务竞争优势（包括性价格服务等方面）_______
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产品售服务网络户技术支持_____________________________________
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第四部分 研究开发
公司已研究开发成果技术先进性（包括技术鉴定情况获国际国家省市关部门机构奖励情况）_________________________________
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公司参制订产品技术行业标准质量检测标准情况___________________
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国外情况公司技术产品开发方面国外竞争手（5家）情况公司提高竞争力拟采取措施
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目前止公司技术开发方面资金总投入少计划投入开发资金少（列表说明年购置开发设备开发员工资试验检测费开发关费）_______________________________________________
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请说明保证产品质量产品升级换代保持技术先进水公司开发方开发重点正开发技术产品________________________________
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公司现技术开发资源技术储备情况_________________________________
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公司寻求技术开发托（学研究等）情况合作方式_______________
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公司采取样激励机制措施保持关键技术员技术队伍稳定______
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公司未3 ~ 5年研发资金投入员投入计划（万元）
第五部分 行业市场情况
行业情况（行业发展历史趋势行业变化产品利润利润率影响较进入该行业技术壁垒贸易壁垒政策限制等行业市场前景分析预测）__________________________________________________________________
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3 ~ 5年年全行业销售总额：定列明资料源
（万元）
未3 ~5 年年全行业销售收入预测：定列明资料源
（万元）
公司行业五竞争手较：描述销售市场中竞争手
市场销售行业制公司产品进入市场难度分析_____________________
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公司未3 ~ 5年销售收入预测（融资成功情况）
（万元）
公司未3 ~ 5年销售收入预测（融资成功情况）
（万元）
产品销售成构成销售价格制订_______________________________
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果产品已市场形成竞争优势请说明素关（成相销售价格低成低形成销售价格优势产品性品牌销售渠道优竞争手产品等等）_______________________________________________
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建立销售网络销售渠道设立代理商分销商方面策略实施_________
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广告促销方面策略实施___________________________________________
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产品销售价格方面策略实施_______________________________________
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建立良销售队伍方面策略实施___________________________________
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产品售服务方面策略实施_________________________________________
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方面策略实施_________________________________________________
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销售队伍采取什样激励机制_______________________________________
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第七部分 产品制造
产品生产制造方式（公司建厂生产产品委托生产方式请说明原）_____________________________________________________________
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公司建厂情况购买厂房租厂房厂房面积少生产面积少厂房点里交通运输通讯否方便_____________________________
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现生产设备情况（专设备通设备先进程度价值少否投保生产力少否满足公司产品销售增长求果需增加设备采购计划采购周期安装调试周期果需规模建设否选择交钥匙方式进行交钥匙工程承包机构否提供工期质量方面保证保证加实施？）___________________________________
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请说明果设备操作需特殊技员工解决问题_____________
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简述产品生产制造程工艺流程_____________________________________
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保证原材料元器件配件关键零部件等生产必须品进货渠道稳定性性质量进货周期列出3家供应商名单联系电话
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供应商1__________________________________________________________
供应商2__________________________________________________________
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正常生产状态成品率返修率废品率控制样范围描述生产程中产品质量保证体系关键质量检测设备_________________________
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产品成生产成控制样具体措施_________________________
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产品批量销售价格制订产品毛利润率少？纯利润率少？_________
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第八部分 理
请说明保证融资项目计划实施公司准备年陆续设立机构机构配备少员员年收入情况请图表统计表示出附计划中
公司否通国外理体系认证？_____________________________________
公司理层关键员采取样激励机制___________________________
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公司否考虑员工持股问题请说明_____________________________________
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公司否掌握公司关键技术重信息员签定竞业禁止协议请说明协议容___________________________________________________
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公司否雇员签定劳动工合___________________________________
公司否相关员工签定公司技术秘密商业秘密保密合_______________
公司否位员工购买保险请说明保险险种____________________________
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公司否存关联营家族理问题请说明_____________________
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公司董事会董事理者关键雇员间否实际存潜利益突果请说明解决办法_______________________________________
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请说明公司知识产权技术秘密商业秘密保护措施_________________
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请说明项目实施程中公司需外部支持获支持_______
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第九部分 融资说明
保证项目实施需新增投资少_________________________________
新增投资中需投资方投入________________外贷___________________
公司身投入______________果外贷抵押担保措施什？____
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请说明投入资金途计划_______________________________________
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希投资方参股公司投资方成立新公司请说明原_______________
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拟投资方出少权益？计算什？_____________________________
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预计未3 ~5 年均年净资产回报率少？__________________________
投资方享监督理权力_______________________________________
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果公司没实现项目发展计划公司理层投资方承担责？_____________________________________________________________________
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投资方种方式收回投资具体方式执行时间__________________________
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公司业务关税种税率公司享受政府提供优惠政策未情况特市场准入减免税等方面优惠政策_________________________
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需投资方说明情况___________________________________________
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第十部分 财务计划
产品形成规模销售时毛利润率____________纯利润率____________
请提供：
未3 ~ 5年项目盈亏衡表
未3 ~ 5年项目资产负债表
未3 ~ 5年项目损益表
未3 ~ 5年项目现金流量表
未3 ~ 5年项目销售计划表
未3 ~ 5年项目产品成表
（第年月计算现金流量12月第二年季度计算现金流量四季度第三四五年年计算现金流量三年）
项财务数进行财务数说明
第十部分 风险控制
请详细说明该项目实施程中遇风险（包括政策风险加入WTO风险技术开发风险营理风险市场开拓风险生产风险财务风险汇率风险投资风险股票风险公司关键员赖风险等风险适项单独叙述控制防范手段）____________________________________
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第十二部分 项目实施进度
详细列明项目实施计划进度注明起止时间_____________________________
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第十三部分
补充计划书容进步说明项目情况请关问题描述（公司公司理员关键员现否卷入法律诉讼仲裁事件中公司影响）_____________________________________________________
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请产品彩页公司介绍册证书等作附件附调查表清单：
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记
项目否吸引投资者注意否具备四条件：
1项目身否较市场容量较强盈利力
2项目技术理生产研究开发营销等方面独特性
3否完整务实够操作项目实施计划
4理层否具备成功实施项目力信心
企业家喜欢带着份简单项目说明书风险投资家面谈希口说服方严密逻辑清晰思路表达项目难度谁保证风险投资家真理解？项目表达清楚容谁记住呢？通种方式寻求投资成功机会会越越
阅读商业计划书编制参考您会发现份强力商业计划书吸引风险投资家关键商业计划书中述三关键问题予明确说明提供份参考资料目希企业家寻找投资程中少走弯路早融资成功
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商业计划书标准模版
（项目单位填写项）
商 业 计 划 书
（编制参考）
项目名称 _____________________
项目单位（盖章）________________
址 _____________________
电 话 _____________________
传 真 _____________________
电子邮件 _____________________
联 系 _____________________
保 密 承 诺
商业计划书容涉公司商业秘密仅投资意投资者公开公司求投资公司项目理收商业计划书时做出承诺：
妥善保商业计划书未公司意第三方公开商业计划书涉公司商业秘密
项目理签字：
接 收 日 期： _______年____月____日
摘
说明：两页纸完成摘
摘容参考
1公司基情况（公司名称成立时间注册区注册资股东股份例营业务三年销售收入毛利润纯利润公司点电话传真联系）
2理者情况（姓名性年龄籍贯学历学位毕业院校政治面目行业业年限历营业绩）
3产品服务描述（产品服务介绍产品技术水产品新颖性先进性独特性产品竞争优势）
4研究开发（已技术成果技术水研发队伍技术水竞争力外合作情况已投入研发费投入计划研发员激励机制）
5行业市场（行业历史前景市场规模增长趋势行业竞争手公司竞争优势未3年市场销售预测）
6营销策略（价格促销建立销售网络等方面拟采取策略操作性效性销售员激励机制）
7产品制造（生产方式生产设备质量保证成控制）
8理（机构设置员工持股劳动合知识产权理事计划）
9融资说明（资金需求量途计划拟出股份投资者权利退出方式）
10财务预测（未3年5年销售收入利润资产回报率等）
11风险控制（项目实施出现风险拟采取控制措施）
目 录
摘2
目 录3
第部分 公司基情况4
第二部分 公司理层6
第三部分 产品服务9
第四部分 研究开发12
第五部分 行业市场情况14
第六部分 营销策略16
第七部分 产品制造18
第八部分 理20
第九部分 融资说明22
第十部分 财务计划25
第十部分 风险控制26
第十二部分 项目实施进度27
第十三部分 27
第部分 公司基情况
公司名称________________________________________ 成立时间____________
注册资____________________________ 实际位资____________________
中现金位________________________ 形资产占股份例____________
注册点_____________________________________________________________
公司性质：请填写公司性质：限公司股份限公司合伙企业独资等说明中国成份例私成份例外资例
公司革：说明公司成立营业务股权注册资等公司基情形变动说明变动原
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目前公司股东情况：列表说明目前股东名称出资情况
目前公司部部门设置情况：组织机构图表示
公司独资控股参股公司非法机构情况：图形方式表示
公司营业务____________________________________________
________________________________________________________________
公司目前营业务 ____________________________________________
________________________________________________________________
营业务_________________________________________________________
公司目前职工情况：：拥员工________中专文化程度________占员工总数________学科_________占员工总数_________硕士学位（含中级职称）_________占员工总数_________博士学位（含高级职称）_________占员工总数_________列表说明：
公司营财务历史：列表说明
（单位：万元）
公司期未3 ~ 5年实现目标（行业位销售收入市场占率产品品牌公司股票市等）___________________________________________
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公司期未3 ~ 5年发展方发展战略实现目标：
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第二部分 公司理层
董事会成员名单
董事长
姓名_____________性_____________年龄_____________籍贯______________
学历_____________学位____________学专业__________职称______________
毕业院校____________________户口____________联系电话___________
历业绩：着重描述行业技术理验成功事例
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总理
姓名_____________性_____________年龄_____________籍贯______________
学历_____________学位____________学专业__________职称______________
毕业院校____________________户口____________联系电话___________
历业绩：着重描述行业技术理验成功事例
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技术开发负责
姓名_____________性_____________年龄_____________籍贯______________
学历_____________学位____________学专业__________职称______________
毕业院校____________________户口____________联系电话___________
历业绩：着重描述行业技术水验成功事例
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市场营销负责
姓名_____________性_____________年龄_____________籍贯______________
学历_____________学位____________学专业____________________________
毕业院校____________________户口____________联系电话___________
历业绩：着重描述行业营销验成功事例
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财务负责
姓名_____________性_____________年龄_____________籍贯______________
学历_____________学位____________学专业____________________________
毕业院校____________________户口____________联系电话___________
历业绩：着重描述财务金融筹资投资等方面背景验业绩
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公司发展负重责员（增加附页）
姓名_____________性_____________年龄_____________籍贯______________
学历_____________学位____________学专业____________________________
毕业院校____________________户口____________联系电话___________
历业绩：根公司需描述员特定方面专长
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第三部分 产品服务
产品服务描述 (里介绍拟投资产品服务背景目前处发展阶段行业公司类产品服务较公司产品服务新颖性先进性独特性拥专门技术版权配方品牌销售网络许证专营权特许权营等)
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公司现正申请知识产权（专利商标版权等）___________________
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专利申请情况_____________________________________________________
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产品商标注册情况_____________________________________________________
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公司否已签署关专利权知识产权转授权许协议等果请说明附条款_______________________________________________
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目标市场：里产品面户种类进行详细说明
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产品更新换代周期：更新换代周期确定资料源
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产品标准：详细列明产品执行标准
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详细描述公司产品服务竞争优势（包括性价格服务等方面）_______
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产品售服务网络户技术支持_____________________________________
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第四部分 研究开发
公司已研究开发成果技术先进性（包括技术鉴定情况获国际国家省市关部门机构奖励情况）_________________________________
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公司参制订产品技术行业标准质量检测标准情况___________________
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国外情况公司技术产品开发方面国外竞争手（5家）情况公司提高竞争力拟采取措施
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目前止公司技术开发方面资金总投入少计划投入开发资金少（列表说明年购置开发设备开发员工资试验检测费开发关费）_______________________________________________
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请说明保证产品质量产品升级换代保持技术先进水公司开发方开发重点正开发技术产品________________________________
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公司现技术开发资源技术储备情况_________________________________
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公司寻求技术开发托（学研究等）情况合作方式_______________
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公司采取样激励机制措施保持关键技术员技术队伍稳定______
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公司未3 ~ 5年研发资金投入员投入计划（万元）
第五部分 行业市场情况
行业情况（行业发展历史趋势行业变化产品利润利润率影响较进入该行业技术壁垒贸易壁垒政策限制等行业市场前景分析预测）__________________________________________________________________
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3 ~ 5年年全行业销售总额：定列明资料源
（万元）
未3 ~5 年年全行业销售收入预测：定列明资料源
（万元）
公司行业五竞争手较：描述销售市场中竞争手
市场销售行业制公司产品进入市场难度分析_____________________
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公司未3 ~ 5年销售收入预测（融资成功情况）
（万元）
公司未3 ~ 5年销售收入预测（融资成功情况）
（万元）
产品销售成构成销售价格制订_______________________________
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果产品已市场形成竞争优势请说明素关（成相销售价格低成低形成销售价格优势产品性品牌销售渠道优竞争手产品等等）_______________________________________________
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建立销售网络销售渠道设立代理商分销商方面策略实施_________
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广告促销方面策略实施___________________________________________
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产品销售价格方面策略实施_______________________________________
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建立良销售队伍方面策略实施___________________________________
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产品售服务方面策略实施_________________________________________
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方面策略实施_________________________________________________
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销售队伍采取什样激励机制_______________________________________
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第七部分 产品制造
产品生产制造方式（公司建厂生产产品委托生产方式请说明原）_____________________________________________________________
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公司建厂情况购买厂房租厂房厂房面积少生产面积少厂房点里交通运输通讯否方便_____________________________
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现生产设备情况（专设备通设备先进程度价值少否投保生产力少否满足公司产品销售增长求果需增加设备采购计划采购周期安装调试周期果需规模建设否选择交钥匙方式进行交钥匙工程承包机构否提供工期质量方面保证保证加实施？）___________________________________
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请说明果设备操作需特殊技员工解决问题_____________
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简述产品生产制造程工艺流程_____________________________________
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保证原材料元器件配件关键零部件等生产必须品进货渠道稳定性性质量进货周期列出3家供应商名单联系电话
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供应商1__________________________________________________________
供应商2__________________________________________________________
供应商3__________________________________________________________
正常生产状态成品率返修率废品率控制样范围描述生产程中产品质量保证体系关键质量检测设备_________________________
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产品成生产成控制样具体措施_________________________
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产品批量销售价格制订产品毛利润率少？纯利润率少？_________
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第八部分 理
请说明保证融资项目计划实施公司准备年陆续设立机构机构配备少员员年收入情况请图表统计表示出附计划中
公司否通国外理体系认证？_____________________________________
公司理层关键员采取样激励机制___________________________
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公司否考虑员工持股问题请说明_____________________________________
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公司否掌握公司关键技术重信息员签定竞业禁止协议请说明协议容___________________________________________________
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公司否雇员签定劳动工合___________________________________
公司否相关员工签定公司技术秘密商业秘密保密合_______________
公司否位员工购买保险请说明保险险种____________________________
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公司否存关联营家族理问题请说明_____________________
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公司董事会董事理者关键雇员间否实际存潜利益突果请说明解决办法_______________________________________
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请说明公司知识产权技术秘密商业秘密保护措施_________________
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请说明项目实施程中公司需外部支持获支持_______
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第九部分 融资说明
保证项目实施需新增投资少_________________________________
新增投资中需投资方投入________________外贷___________________
公司身投入______________果外贷抵押担保措施什？____
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请说明投入资金途计划_______________________________________
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希投资方参股公司投资方成立新公司请说明原_______________
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拟投资方出少权益？计算什？_____________________________
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预计未3 ~5 年均年净资产回报率少？__________________________
投资方享监督理权力_______________________________________
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果公司没实现项目发展计划公司理层投资方承担责？_____________________________________________________________________
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投资方种方式收回投资具体方式执行时间__________________________
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公司业务关税种税率公司享受政府提供优惠政策未情况特市场准入减免税等方面优惠政策_________________________
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需投资方说明情况___________________________________________
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第十部分 财务计划
产品形成规模销售时毛利润率____________纯利润率____________
请提供：
未3 ~ 5年项目盈亏衡表
未3 ~ 5年项目资产负债表
未3 ~ 5年项目损益表
未3 ~ 5年项目现金流量表
未3 ~ 5年项目销售计划表
未3 ~ 5年项目产品成表
（第年月计算现金流量12月第二年季度计算现金流量四季度第三四五年年计算现金流量三年）
项财务数进行财务数说明
第十部分 风险控制
请详细说明该项目实施程中遇风险（包括政策风险加入WTO风险技术开发风险营理风险市场开拓风险生产风险财务风险汇率风险投资风险股票风险公司关键员赖风险等风险适项单独叙述控制防范手段）____________________________________
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第十二部分 项目实施进度
详细列明项目实施计划进度注明起止时间_____________________________
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第十三部分
补充计划书容进步说明项目情况请关问题描述（公司公司理员关键员现否卷入法律诉讼仲裁事件中公司影响）_____________________________________________________
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请产品彩页公司介绍册证书等作附件附调查表清单：
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记
项目否吸引投资者注意否具备四条件：
1项目身否较市场容量较强盈利力
2项目技术理生产研究开发营销等方面独特性
3否完整务实够操作项目实施计划
4理层否具备成功实施项目力信心
企业家喜欢带着份简单项目说明书风险投资家面谈希口说服方严密逻辑清晰思路表达项目难度谁保证风险投资家真理解？项目表达清楚容谁记住呢？通种方式寻求投资成功机会会越越
阅读商业计划书编制参考您会发现份强力商业计划书吸引风险投资家关键商业计划书中述三关键问题予明确说明提供份参考资料目希企业家寻找投资程中少走弯路早融资成功
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