IBM与软件的故事（顶级企业的发展思路）
- 1. IBM software story The IBM software story Prepared for IBM by 11th Avenuepage 1
- 2. IBM software story People consume only what they need, when they need it. The leading utility provider in Spain is launching an automated energy management system that enables more than 300 industrial customers, 900 service providers and 11,000 households to better control their energy usage. Users will be able to establish consumption protocols to minimize electricity use in peak periods and to take full advantage of renewable energy resources when available.page 4
- 3. IBM software story They know the best way from A to B. The Singapore Land Transportation Authority is improving one of the most modern, affordable and heavily used public transport networks in the world, by adding an integrated payment option that can be used for the bus or the train, plus parking and vehicle congestion charges. And in the background, the system studies the usage data to help design new schedules and routes that will further reduce congestion.page 5
- 4. IBM software story They access the best and brightest, from anywhere. A medical imaging systems designer develops technology that enables medical professionals to view medical images—such as X rays, computed tomography scans and MRIs—via wired and mobile devices, including laptops, smart phones and Web-enabled PDAs, which allows doctors who are not physically on site to lend their expertise and provide medical assistance— a breakthrough for the medical profession.page 6
- 5. IBM software story They spend more time with the people and things they love. Harley Davidson is engaging their raving customers in unique ways empowering them to connect over social networks, share photos, plan rides, create blogs and engage in a way that turns their customers into sellers.page 7
- 6. IBM software story They see hidden patterns. Blue Cross and Blue Shield Association is gathering and analyzing information received from all participating Blue Cross Blue Shield plans to obtain a national view of claims data. Using this consolidated information, the organization can improve negotiations with health providers regarding healthcare costs, predict medical expenses and better identify member risk factors for health issues and hospitalization.page 8
- 7. IBM software story They recognize problems before it’s too late. One of the largest school districts in Alabama is integrating disparate data sources into an advanced warning system. Using this single, reliable source of information, teachers will gain insight into the academic lifecycle of each student and monitor student progress with increased visibility. The system will enable teachers to address and resolve issues before they escalate, helping steer students on the right path and reduce drop out rates.page 9
- 8. IBM software story Behind every one of these examples is a business, government or an industry that has used software in new ways.page 10
- 9. IBM software story Today, more than ever, organizations use software to enable every facet of their business.page 11BusinessSoftware
- 10. IBM software story But with new models and ways of working come new challenges...page 12Data everywhere As the world becomes more instrumented, the challenge is to get more out of the wealth of new information—from managing data to developing insights. New expectations for valueGlobal integration and connectivity As the world becomes more interconnected and as the paradigm of the organization shifts from multinational corporation to globally integrated enterprise, businesses can no longer afford to operate as islands. More than ever, they need to find ways to connect both internally and externally.Customer expectations have never been higher: Personalized service, delivered flawlessly. Differentiation through people As always, it’s the capabilities and ingenuity of the people in business that deliver results. But today, it’s about more than just those on your payroll—the greater opportunity is how well you can engage a worldwide ecosystem of employees, partners, suppliers, and customers to help create new value.BusinessSoftwareSecurity risks Technology has allowed work to move beyond physical locations and brand offices. It now exists on virtual platforms, across dispersed teams and players. But the more data and information organizations make available to their internal audience, the greater the risk.
- 11. IBM software story And as a result, a new set of needs has emerged. Turn information into insights Increase agility Connect & collaboratepage 13Business Enable business service & product innovation Drive enterprise operations effectiveness & efficiency Manage risk, security & complianceSoftware
- 12. IBM software story These needs range from building technology advantage to developing new strategic business solutions. Business solutionspage 14“I need to make better use of my company’s information. That means my company has to do a better job managing data and content. With timely access to clean data, we could devise new ways to serve our customers.” “I need better ways to connect my team to improve their productivity and ability to make timely decisions. By connecting key processes and enhancing collaboration, we can be more responsive to our customers and partners.” “I need to create more efficiency within our existing infrastructure. That starts with greater visibility and control across all of our operations— both IT and enterprise—and better management of our overall resources.” Turn information into insights Increase agility Connect & collaborate Enable business service & product innovation Drive enterprise operations effectiveness & efficiency Manage risk, security & compliance Technology advantage“I need to create the processes and flexible infrastructure our organization needs to react more quickly to changing market conditions.” “I need to deliver smarter products, services and capabilities more efficiently and reduce cost and risk across the product and application lifecycle, while also providing better service experiences to my end customers.” “I need to ensure that my organization is pro-actively identifying all the different types of risks to our business, and that we have security and resiliency plans in place to address any threat or disruption.”
- 13. IBM software story Smarter software for a smarter planetpage 2
- 14. IBM software story On a smarter planet, software is changing the way people live.page 3
- 15. IBM software story Addressing these needs requires smarter software.page 15
- 16. IBM software story Turn information into insights Smarter software knows & acts.page 16Case study: CarrefourThe Carrefour Group is the premier retailer in Europe and the second largest worldwide, with more than 15,000 multi-format stores in 33 countries and more than 490,000 employees. Using IBM Software for Business Intelligence and Analytics, Carrefour has been able to leverage its customers’ consumption patterns to establish the most popular loyalty program in France, with nearly 14 million members. By leveraging historical transaction data and real-time business analytics, Carrefour can identify its most profitable customers, what products they buy, and—most importantly—what products they would be willing to buy with the right incentive. Marketers can craft highly targeted campaigns, execute them rapidly and gauge their impact instantaneously. With the capability to distribute promotions through kiosks, mobile phones, Web sites, and hand-held devices, Smarter Software from IBM has directly supported Carrefour’s efforts to strengthen customer loyalty by creating a common customer experience across all of its retail formats.
- 17. IBM software story Increase agility Smarter software adapts.page 17Case study: SMCSMC, which is headquartered in Singapore, is a leading pneumatics supplier. While having ample warehouse space, the company had outgrown manual inventory control processes. They needed a system that could help track thousands of different types of valves, sensors, fittings and vacuums in real-time, as well as handle millions of shipments. Using an IBM and IBM partner database management solution, SMC was able to integrate receiving, stocking, replenishment, order fulfillment and shipping, giving them up-to-the-second visibility of its inventory and product whereabouts. With IBM’s software applications, SMC is able to conduct immediate and seamless downloading of customer orders and new parts without costly and error-prone re-keying of information. With greater visibility and control across the system, staff members at the warehouse are able to collaborate in new ways and respond faster to changes in the supply chain. Most importantly, the solution assures that warehouse locations don’t drop below minimum stock levels. With IBM software, SMC has been able to increase shipping capacity across Asia by 25 percent, while reducing expenses by 25 percent—all while maintaining a 100 percent accuracy of orders placed.
- 18. IBM software story Connect & collaborate Smarter software connects.page 18Case study: Shikoku Electric Power CompanyOne of 10 electric utilities in Japan that generates and delivers power locally, Shikoku Electric Power Company supplies electrical service to more than 2.8 million people. As part of a multi-utility business group, the company has expanded beyond the electrical service infrastructure it originally developed, and now offers new data communications services, including cable TV, internet and phone service over fiber to the home. IBM Software for Messaging and Collaboration has helped Shikoku implement a communications system for knowledge sharing throughout the company, including critical information to enable rapid recovery from power outages during emergencies such as earthquakes. By strengthening basic access control and setting up a framework to address the issue of information leakage, the company has also created an environment of improved governance. Whether it’s daily business manuals, or procedures to solve equipment problems, or recovering quickly from major outages, Smarter Software from IBM has helped Shikoku connect its employees, customers and partners together, and deliver an enhanced level of service throughout.
- 19. IBM software story Enable business service & product innovation Smarter software delivers.page 19Case study: French biomedical companyA French biomedical company has an ambitious mission: develop the most advanced artificial heart to drastically extend the life of heart disease patients. While the heart includes many technological and biomedical firsts, perhaps the biggest breakthrough is the heart’s state- of-the-art use of software and sensors to adjust its own performance. The company entrusted IBM to develop the software and sub-systems key to their success. Depending on the patient’s level of exertion, the heart adjusts its speed and blood pressure to feed more oxygen to the body. That allows for a more normal—and variable— level of physical exertion, whether the patient is sitting still, climbing a flight of stairs, or taking a brisk walk. The built-in software also allows the device to be remotely monitored and diagnosed, sparing patients frequent trips to the hospital for routine checkups. With Smarter Software from IBM, patients with these artificial hearts enjoy greater autonomy and freedom to go about their lives, while trusting that their physicians and hospital have all the most up-to-the-moment information to ensure they’re heathy and safe.
- 20. IBM software storypage 20 Enable business service & product innovation Smarter software monitors & controls.Case study: McCarran International AirportUsing IBM Software for Asset and Service Management, McCarran International Airport in Las Vegas, Nevada was able to significantly streamline and optimize its entire operations, and deliver a customer experience rated as the best in the country. McCarran was able to increase its efficiency and service quality by unifying the management of all IT and operational assets, and consolidating the various legacy financial and operational systems in one place. Key benefits include significantly improved technician productivity; accelerated resolution of repairs; reduced IT costs; increased revenue through accurate chargebacks; enhanced security and streamlined compliance reporting. So whether it’s a pot hole that needs to quickly be fixed on a runway, or whether it’s ensuring that customer baggage is appropriately routed, or that the right people have the right security access at the right time, Smarter Software from IBM has helped McCarran Airport distinguish itself by optimizing its internal workflow systems and integrating its previously siloed assets.
- 21. IBM software story Drive enterprise operations effectiveness & efficiency Smarter software optimizes.page 21Case study: Swiss ReTo help manage its growth, Swiss Re moved from a siloed, manual approach in managing key IT processes to an end- to-end service management model in which IT processes are standardized, automated and aligned with business needs. One area where this shift can be seen is in the organization’s handling of change and release management processes: It’s not unlikely that during a single weekend IT staff must implement between 200 and 1,000 IT changes. Swiss Re partnered with IBM to improve their change and release management by aligning software delivery with business requirements, predicting future IT requirements and assessing how changes could affect service, and automating previously manual processes to ensure quality and reduce errors. With Smarter Software from IBM, Swiss Re has been able to deploy new services faster and with fewer errors. In fact, some service changes that previously took days to deploy can now be completed in just 10 minutes. And with a consolidated view of their infrastructure, developers can create new services to run on existing resources rather than sourcing whole new technologies.
- 22. IBM software story Manage risk, security & compliance Smarter software protects.page 22Case study: Allied Irish BanksAs competition and regulation increases, Allied Irish Banks needed to become more agile and cost-effective in serving its retail customers. Thus, the company embarked on a complete transformation of its retail banking system. As part of the transformation, the company needed to replace its existing mainframe security system. Moving forward, they needed a comprehensive suite of security tools that would help them rigorously enforce security as well as automate administration and auditing for both the new banking platform and its legacy environments. They worked closely with IBM Business Partner RSM Partners to replace their existing mainframe security software with an IBM Service Management solution that helps them stay ahead of security threats and lower the cost of compliance with legal and regulatory requirements. With Smarter Software from IBM, Allied Irish Banks was able to establish more robust and secure protocols over their IT, freeing bank staff to focus more on quality control and improving customer service.
- 23. IBM software storypage 23At IBM, we believe software can make the world work better one client at a time.
- 24. IBM software storypage 24A lot of other companies claim they do the same thing. But they don’t. They can’t. Their software doesn’t work like our software.
- 25. IBM software storypage 25We know what it takes to solve our clients’ biggest challenges, and we’ve spent the last 50 years delivering software that is fueled by expertise, built for change, and ready for work.
- 26. IBM software story Fueled by expertise We know software. But more importantly, because we’re IBM, we know how software connects to hardware connects to services—and what it takes to make technology infrastructure run. But we also know how to apply software for real results. We know industries, the world of business, and how work gets done. We know systems, both natural and man-made. We know how the world really works, and what it takes to make the world work better. page 26 Proof points 40 innovation centers worldwide, focused on solutions for dozens of industries 26,000 developers 80 R&D labs 4,000 patents in 2008 30,000 partners World’s largest math department Largest middleware company in the world
- 27. IBM software story Built for change Our software is open. Easily integrated. Flexible. Built with a systems POV. Old, new. Ours, theirs. IBM software works with what clients have today, and what they will need tomorrow. But we’re not just capable of change. We believe it’s not enough to simply be ready for change when it happens. We have forward-looking labs and researchers whose sole purpose is to help our clients be prepared for the future. Whether built here or bought elsewhere, our software helps clients anticipate the needs of their business.. page 27 Proof points 100+ acquisitions 300 SOA patents IBM contributes to over 150 open source projects—more than any other company. IBM has invested over $1B in Linux and open source, and continues to invest several hundred million dollars annually.
- 28. IBM software story Ready for work We build software that’s robust. Industrial-strength. Proven. Ready to scale. Whether for start-ups, Fortune 50 companies, or entire governments, our clients can always count on our software to deliver the impact. But it isn’t just the code of our software that ensures our clients’ success. It’s also about the ongoing service we provide. We’ve always been dedicated to our clients’ every success—big and small—and our teams work tirelessly alongside clients to apply software to solve their greatest challenges and create new value. page 28 Proof points 60 laboratories worldwide that practice agile development, work hand in hand with clients, business partners and academia 17,000 sales & 5,000 support staff Testing solutions in innovation centers to ensure robustness before software goes live
- 29. IBM software storypage 29Fueled by expertise Business – Deep industry knowledge – Applying our deep understanding of client needs, how business works and how the world works to the software we deliver & Technology – Deep knowledge of software – Heritage of integrating hardware, software and systemsBuilt for change Prepared – Designed to help predict and embrace change – Solves short term challenges and take advantages of future opportunities & Open – Flexible – Easily integrated with current and future infrastructure, inside and outside clients’ organizationsReady for work Dedicated – More than the code, IBM delivers the personal service to apply software to clients’ biggest challenges – Working with clients to anticipate the needs of their business & Proven – Robust – Industrial strength – Ready to scale – Efficient – Secure
- 30. IBM software storypage 30We deliver software that helps our clients build the capabilities* required to transform their industries*Energy and Utilities Transportation Banking Financial Markets Electronics Chemical and Petroleum Aerospace and Defense Consumer Products HealthcareTelecommunications Government Insurance Retail Education Life Sciences Media and Entertainment Automotive Industrial ProductsMessaging and Collaboration Unified Communications Social Software Data Management Analytics, Business Intelligence, and Performance Management Info. Integration and Master Data Management Enterprise Content ManagementApplication Infrastructure Connectivity and Integration Electronic Commerce Portals and Mashups Business Process Management Asset Management Network and Service Assurance IT Service ManagementStorage Management Security Software Design and Development Business Planning and Alignment Product and Project Management Product and Software Lifecycle Management Analytic Applications
- 31. IBM software storypage 31What’s your vision for your organization? What’s the biggest challenge you are facing? Let’s talk.
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