上海五星瑞吉红塔酒店培训教材—TAO-OH-SM-MC-A202 Photo Library


    THE ST REGIS SHANGHAI
    海瑞吉红塔酒店
    TRAINING ACTIVITY OUTLINE
    培训活动纲

    Task 务:Photo Library 图片库

    Code 序号: OHSMMCA202

    Objectives目:At the end of this session each trainee will be able to fully understand how to manage the MarCom photo library
    培训结束学员学会理公关部图片库


    Standard标准: See Attached S&P 参见附标准程序

    Resources培训器材: Whiteboard Mark pen Projector Computer
    白板马克笔投影仪电脑

    Method
    培训方式
    Training Steps
    培训步骤
    Time
    时间
    Lecture
    讲座式

























    Demonstration
    1 Why do we need to have a photo library
    什需图片库?
    a For advertisement 广告
    b For collateral production 制作宣传品
    c For newsletter 新闻信件
    d Upon corporate office request 总部求

    2 A brief introduction of database
    简介绍数库
    a When we handle a great number of items we need a system to categorize them for easy reference like we use Cardex for business cards paper file for documents albums for photos
    处理批数时需系统分类方便象名片盒装名片文件夹存储文件相册装相片
    b The database is something that can help us with the library
    数库处理批数时发挥作
    § It is like Excel with rows and columns But it has different format which is called FORM
    象EXCEL行列做成格式称表单
    § We input data into cell as we do in EXCEL We can also define the format of the data input
    单元格里输入数
    8 min
    8分钟






    15 min
    15 分钟



















    演示






    组讨
    Group Discussion












    Computer Demo
    电脑展示


    Demo by trainee
    学员演示
















    § In this case we can define in such a way that only number can be input and all letters will become capital letter even though they are not input so
    数库里定义输入数值数字写字母
    § Demonstrate the FILM form but without explaining further details
    开FILM表单讲解深入细节

    3 What are the components of our library
    图片库素 ?
    a Film negatives 底片
    b Photos 5inch & 7inch ones
    七寸五寸相片
    c Albums 5inch & 7inch ones
    七寸五寸相册
    d Envelops 信封
    e An Access Database that records all the library information
    数库
    f An digital image archive
    数码图片库
    4 Introduce each type of library one by one
    逐介绍种类型图片库理方式
    Refer to Standard 4 5 6 8 and procedures 16
    5 Demonstrate the process of looking up a specific film
    演示查询胶卷图片程
    If we want to find the negative of hotel superior room shot what will you do
    果想查找饭店宣传册高级房片应该做?
    a Find out the month and year in which the photo was taken For example September 1999
    找出片拍摄年月例1999年9月
    b Since it was used for brochure it must be high quality photo and the code will be stored in SHOTS form
    然宣传册片高质量相片
    数定存SHOTS表单里
    c Go to SHOTS form and sort by date and find the serial number ie COL990901
    SHOTS表单里日期排序找系列号COL990901
    d Go to the plastic folder labeled containing the negatives taken in 1999 and find the specific negative
    存放1999年拍摄底片塑料文件夹里找底片

    6 Questions 提问:
    a How to assign a serial code to a film
    胶卷底片分配号码?
    b What does the label number AE001 mean
    标签号AE001代表什意思?








    10 min
    10 分钟











    20 min
    20 分钟

    15 min
    15 分钟
























    20 min
    20 分钟







    c What resolution should a high quality image file be And why
    高质量图片分辨率应少?什?
    7 Summary with emphasis on how to search film
    总结时重点放查找胶卷



















































    5 min
    5 分钟






    文档香网(httpswwwxiangdangnet)户传

    《香当网》用户分享的内容,不代表《香当网》观点或立场,请自行判断内容的真实性和可靠性!
    该内容是文档的文本内容,更好的格式请下载文档

    下载文档到电脑,查找使用更方便

    文档的实际排版效果,会与网站的显示效果略有不同!!

    需要 2 积分 [ 获取积分 ]

    下载文档

    相关文档

    上海五星瑞吉红塔酒店培训教材—TAO-OH-SM-MC-A203 Collateral Library

    THE ST. REGIS SHANGHAI上海瑞吉红塔大酒店TRAINING ACTIVITY OUTLINE培训活动纲要Task 任务:Collateral library 宣传资料库...

    9年前   
    558    0

    上海五星瑞吉红塔酒店培训教材—TAO-RM-RES-A060 Reporting

    THE ST. REGIS SHANGHAI上海瑞吉红塔大酒店TRAINING ACTIVITY OUTLINE培训活动纲要Task: Reporting任务: 打印报告 Cod...

    10年前   
    565    0

    上海五星瑞吉红塔酒店培训教材—TAO-OH-SM-CS-A004 Competitors Survey

    THE ST.REGIS SHANGHAI上海瑞吉红塔大酒店TRAINING ACTIVITY OUTLINE培训活动纲要Task 任务:COMPETITORS SURVEY 竞争对手调查 ...

    10年前   
    567    0

    上海五星瑞吉红塔酒店培训教材—TAO-RM-RES-D030 Taking Reservation

    THE ST. REGIS SHANGHAI上海瑞吉红塔大酒店TRAINING ACTIVITY OUTLINE培训活动纲要Task: Taking Reservation / Same d...

    12年前   
    443    0

    上海五星瑞吉红塔酒店培训教材—TAO-RM-RES-D120 Airport Transfer

    THE ST. REGIS SHANGHAI上海瑞吉红塔大酒店TRAINING ACTIVITY OUTLINE培训活动纲要Task: Airport Transfer & Limousin...

    10年前   
    496    0

    上海五星瑞吉红塔酒店培训教材—TAO-OH-SM-MC-D001 Media Interview

    THE ST. REGIS SHANGHAI上海瑞吉红塔大酒店TRAINING ACTIVITY OUTLINE培训活动纲要Task 任务:Media Interview 会见媒体Code ...

    11年前   
    520    0

    上海五星瑞吉红塔酒店培训教材—TAO-OH-SM-MC-A301 Office Equipment

    THE ST. REGIS SHANGHAI上海瑞吉红塔大酒店TRAINING ACTIVITY OUTLINE培训活动纲要Task 任务: Office Equipment 公关部设备管理...

    10年前   
    421    0

    上海五星瑞吉红塔酒店培训教材—TAO-RM-RES-D020 Checking Availability

    THE ST. REGIS SHANGHAI上海瑞吉红塔大酒店培训活动纲要Task: Checking Availability 任务: 查看可卖房 Code序号: RM-RES...

    11年前   
    592    0

    上海五星瑞吉红塔酒店培训教材—TAO-OH-SM-RM-S102 Leads Management

    SHERATON SHENYANG LIDO HOTEL沈阳丽都喜来登饭店TRAINING ACTIVITY OUTLINE培训活动纲要Task: Leads Mana...

    9年前   
    352    0

    上海五星瑞吉红塔酒店培训教材—TAO-OH-SM-RM-D104 Hotel Inspection

    SHERATON SHENYANG LIDO HOTEL沈阳丽都喜来登饭店TRAINING ACTIVITY OUTLINE培训活动纲要Task: Hotel Inspe...

    9年前   
    461    0

    上海五星瑞吉红塔酒店培训教材—TAO-OH-SM-RM-D001 Daily Sales Calls

    SHERATON SHENYANG LIDO HOTEL沈阳丽都喜来登饭店TRAINING ACTIVITY OUTLINE培训活动纲要Task: Daily Sale...

    9年前   
    439    0

    上海五星瑞吉红塔酒店培训教材—TAO-OH-SM-MC-D103 Public Inquiry

    THE ST. REGIS SHANGHAI上海瑞吉红塔大酒店TRAINING ACTIVITY OUTLINE培训活动纲要Task 任务:Public inquiry 回复咨询Code ...

    11年前   
    492    0

    上海五星瑞吉红塔酒店培训教材—TAO-OH-SM-CS-D002 Daily Sales Calls

    THE ST.REGIS SHANGHAI上海瑞吉红塔大酒店TRAINING ACTIVITY OUTLINE培训活动纲要Task: Daily Sales Calls...

    12年前   
    500    0

    上海五星瑞吉红塔酒店培训教材—TAO-RM-RES-D110 VIP Booking

    THE ST. REGIS SHANGHAI上海瑞吉红塔大酒店TRAINING ACTIVITY OUTLINE培训活动纲要Task: VIP Booking 任务: 贵宾预订 ...

    11年前   
    357    0

    上海五星瑞吉红塔酒店培训教材—TAO-OH-SM-MC-A101 MC Monthly Presentation

    THE ST. REGIS SHANGHAI上海瑞吉红塔大酒店TRAINING ACTIVITY OUTLINE培训活动纲要Task 任务:Marketing Communications M...

    9年前   
    395    0

    上海五星瑞吉红塔酒店培训教材—TAO-RM-RES-D060 Amendments

    THE ST. REGIS SHANGHAI上海瑞吉红塔大酒店TRAINING ACTIVITY OUTLINE培训活动纲要Task: Amendments and Cancellation...

    11年前   
    552    0

    上海五星瑞吉红塔酒店培训教材—TAO-OH-SM-MC-D401 Press Clipping

    THE ST. REGIS SHANGHAI上海瑞吉红塔大酒店TRAINING ACTIVITY OUTLINE培训活动纲要Task 任务:Press Clipping 剪报Code 序号:...

    9年前   
    466    0

    上海五星瑞吉红塔酒店培训教材—TAO-OH-SM-RM-A002 Account Management

    SHERATON SHENYANG LIDO HOTEL沈阳丽都喜来登饭店TRAINING ACTIVITY OUTLINE培训活动纲要Task: Account Ma...

    11年前   
    543    0

    上海五星瑞吉红塔酒店培训教材—TAO-OH-SM-RM-A003 Standard Form

    SHERATON SHENYANG LIDO HOTEL沈阳丽都喜来登饭店TRAINING ACTIVITY OUTLINE培训活动纲要Task: Standard F...

    12年前   
    407    0

    上海五星瑞吉红塔酒店培训教材—TAO-RM-RES-A050 Booking Confirmation

    THE ST. REGIS SHANGHAI上海瑞吉红塔大酒店TRAINING ACTIVITY OUTLINE培训活动纲要Task: Booking Confirmation任务: 确认...

    12年前   
    470    0