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1. TRANSF RM IT’S TIME TO YOUR MARKETING.
2. "-noun"trans·for·ma·tion A change or alteration, " especially a radical one."SOURCE: WORLD ENGLISH DICTIONARY 2
3. …the Internet has turned what used to be a controlled, one-way message into " a real-time dialogue with millions. 3 DANIELLE SACKS THE FUTURE OF ADVERTISING FAST COMPANY, NOVEMBER 17, 2010
4. SOURCE: PEW INTERNET & AMERICAN LIFE PROJECT, MAY 201079%of adult Americans use the Internet."4 4
5. 5 78% " conduct product research online.of Internet usersSOURCE: PEW INTERNET & AMERICAN LIFE PROJECT, MAY 2010
6. 6 SOURCE: COMSCORE, AUGUST 2010searches are conducted " every month on Google.
7. 7 SOURCE: THE NIELSEN COMPANY, JANUARY 2011The average US Internet user" views" web pages per month.
8. 8 SOURCE: THE MEDIA AUDIT, OCTOBER 20101/3of US consumers spend " three or more hours online every day.
9. 9 24% " of adults have posted comments " or reviews online about the things they buy. SOURCE: ONLINE PRODUCT RESEARCH, SEPTEMBER 29, 2010
10. 10 Your customers are relying more & more onsocial. 9 out of 10 9 out of 10 Internet users visited " a social networking site each month in 2010. SOURCE: COMSCORE, FEBRUARY 2011
11. 11 1 out of every 8 " minutes online " is spent on Facebook. SOURCE: COMSCORE, FEBRUARY 2011
12. 12 SOURCE: RJMETRICS, JANUARY 2010 Twitter’s active user base generates 90 Million tweets per day.
13. 13 SOURCE: EMARKETER, AUGUST 2010More than half " of all Internet users " read blogs at least monthly.
14. 14 SOURCE: THE NIELSEN COMPANY, NOVEMBER 2010SOCIAL NETWORKS/BLOGSONLINE GAMESEMAILPORTALSVIDEOS/MOVIESUS Internet users spend " minutes on blogs " & social networks " than on email. = 1 MINUTE
15. of Facebook’s40%" " user base is " age 35+. 15 SOURCE: ISTRATEGY LABS, JANUARY 2010
16. 16 of Facebook " users have " become “fans” " of at least " one company. SOURCE: EXACTTARGET, 2011
17. the d c17 22% 28% AGE 12-17AGE 18-24 -1% AGE 25-34AGE 35-44AGE 45-54AGE 55-64AGE 65+ -8% -12% -18% (% CHANGE, DECEMBER 2009 – DECEMBER 2010) -59% SOURCE: COMSCORE, DECEMBER 2010Web-based email usage " is on e line.
18. Search engines, blogging & other Internet trends have fundamentally transformed " the way people & businesses purchase products, " but most small businesses still use outdated " & inefﬁcient marketing methods—like print advertising, telemarketing & trade shows"18 —that people increasingly ﬁnd intrusive " & screen out." BRIAN HALLIGAN CO-FOUNDER & CEO HUBSPOT
19. 19 click on are oSOURCE: MARKETING SHERPA, FEBRUARY 6, 2007
20. 20 of business people " use their mobile device " to check email. SOURCE: AT&T, MARCH 2011
21. 21 of US smartphone owners compare prices " on their mobile device while in-store, " shopping for an item. SOURCE: COMSCORE, JANUARY 2011
22. 22 1 in 5 US adult mobile phone owners " have used their device to make a purchase " in the past month. SOURCE: MOBILE MARKETING ASSOCIATION & LUTH RESEARCH, MAY 2010
23. 23 of US households have40% a DVR. SOURCE: LEICHTMAN RESEARCH GROUP, INC., SEPTEMBER, 2010
24. 24 Americans have registered the Federal 200 MillionTrade Commission’s " “Do Not Call” list. SOURCE: FTC, JULY 2010
25. 25 46%. The decline in spending " on tech trade shows in 2009. SOURCE: TRADESHOW EXHIBITORS ASSOCIATION, MARCH 2009
26. 26 91% of email users have " unsubscribed " from a company email " they previously opted-in to. SOURCE: EXACTTARGET, , 2011
27. 27 of 25-34 year-olds have left " a favorite website because of " intrusive or irrelevant advertising. SOURCE: HOWTO.TV, APRIL 2008
28. 28 CRAIG DAVIS CHIEF CREATIVE OFFICER, WORLDWIDE J. WALTER THOMPSON (WORLD’S 4TH LARGEST AD AGENCY) Audiences everywhere are tough. They don’t have time to be bored or brow beaten by orthodox, " old-fashioned advertising. We need to stop interrupting what people are interested in &" be what people " are interested in.”
29. " –adjective"new Markedly different from what was before; changed, especially for the better."29 SOURCE: WORLD ENGLISH DICTIONARY
30. 30 This is your new business card.
31. OUTBOUND INBOUND 31 This " is " your " new " marketing " mix.
32. 32 Helpful Relevant Remarkable Frequent ask yourself how you can be of service to your current and potential customers. What problems can you solve? What questions can you answer? What knowledge can you share? Read more: http://blog.hubspot.com/blog/ tabid/6307/bid/10291/Helpful-is-the-New- Viral.aspx#ixzz1GsSghdGNBe helpful. Helpful is the new viral.
33. 33 Generous is the new cautious & controlled.
34. 34 Remarkable is the new ‘business as usual.’
35. 35 Link love is the new ad buy.
36. 36 Targeted landing pages & clear calls to action " are the new ‘visit my homepage’.
37. 37 Keywords are the new neon signs.
38. 38
39. 39 If you don’t like change, " you’re going to like " irrelevancy even less.” GENERAL ERIC SHINSEKII, 2003
40. in·bound mar·ket·ing" -noun" Any marketing tactic that relies " on earning people’s interest " instead of buying it; " a.k.a. the key to marketing " transformation."40 SOURCE: WIKIPEDIA
41. 41 Inbound marketing " in a nutshell. 1: GET FOUND ONLINE 3: ANALYZE & IMPROVE 2: CONVERT VISITORS & LEADS
42. 42 More than 1/3 of US companies " use blogs for marketing purposes. SOURCE: UM, OCTOBER 2010
43. Companies that blog get " website visitors. 43 SOURCE: HUBSPOT, 2010
44. 44 Inbound marketing costs62% less " per lead than traditional, outbound marketing. AVG COST/LEAD: $373 AVG COST/LEAD: $143 OUTBOUND INBOUND SOURCE: HUBSPOT, 2011
45. 45 SOURCE: HUBSPOT, 2011nd o u ok.
46. 46 of businesses 57%have " acquired a customer " through their " company blog. SOURCE: HUBSPOT, 2011
47. 47 SOURCE: HUBSPOT, 2011
48. 48 SOURCE: HUBSPOT, 2011 of marketers2/3 " say their company blog " is “critical” or “important” " to their business.
49. 49 The number " of marketers " who say Facebook " is “critical” " or “important”" to their business " has increased in just two years. SOURCE: HUBSPOT, 2011
50. of Facebook "51% fans " are more likely to buy" the brands they fan. 50 SOURCE: CHADWICK MARTIN BAILEY & IMODERATE RESEARCH TECHNOLOGIES, FEBRUARY 2010
51. Twitter followers of 79%" " are more likely " to recommend " the brands they follow. 51 SOURCE: CHADWICK MARTIN BAILEY & IMODERATE RESEARCH TECHNOLOGIES, FEBRUARY 2010
52. The average budget spent on company blogs " & social media has nearly doubled in two years. 52 2009 2011 $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ = 1% OF ANNUAL MARKETING BUDGETSOURCE: HUBSPOT, 2011
53. What we really need is " a mindset shift that will make us relevant to today’s consumers, " a mindset shift from " ‘telling & selling’ " to building relationships.” 53 JIM STENGEL FORMER GLOBAL MARKETING OFFICER " FOR PROCTER & GAMBLE
54. how·to"–noun"A set of step-by-step instructions for accomplishing a certain task or reaching a certain objective."54 SOURCE: RANDOM HOUSE DICTIONARY
55. 55 Make " stuff " people " want. 1• EDUCATIONAL EBOOKS • HOW-TO VIDEOS • ONLINE CALCULATORS • PLANNING TOOLS • ANSWERS TO COMMON QUESTIONS
56. 56 Be generous. 2• THE MORE YOU GIVE, THE MORE "YOU GET • BUILD TRUST, CREDIBILITY, " & GOOD WILL • INCREASE # "OF PAGES" & INBOUND LINKS
57. 57 Rock " your " keywords. 3• HTTP://WWW.HUBSPOT.COM/INTERNET- MARKETING-TIPS/DETAILED-KEYWORD- TIPS/ • HTTP://WEBSITEGRADER.COM/
58. 58 Give " great " directions. 4• RELEVANT LANDING PAGES • CLEAR CALLS TO ACTION • COMPELLING OFFERS
59. 59 Invest " wisely. 5“IF IT DON’T MAKE DOLLARS, IT DON’T MAKE SENSE.”
60. It no longer makes economic sense to send an advertising message to the many, in hopes " of persuading the few. 60 M. LAWRENCE LIGHT" FORMER CHIEF MARKETING OFFICER MCDONALDS
61. Amen. 61
62. 62 MARKETING " TRANSFORMATION " April 4-8, 2011 5 days. 50 prizes. 500 tips." Learn, win, transform! http://HubSpot.com/MTW
63. 63 IMAGE CREDITS." HubSpot gratefully acknowledges the following photographers for sharing their original works via ﬂickr & the Creative Commons license. SLIDE 4 5 6, 58& 59 FLICKR USERNAME PIMBOULA MEZ LOVE STÉFAN SLIDE 32-34 35 36 FLICKR USERNAME SHEREEN M MAIT JÜRIADO AJITH 7 8 9 12 13 &15 DARRREN HESTER NICHOLASJON GUSTAVO PIMENTA ETGEEK (ERIC) DELPHWYND 37 38 41 42 43 TELSTAR LOGISTICS DR CRAIG EKURVINE AGAHRAN B.ROMAIN 16 22 23 24 25 26 27 32-34 IAN RANSLEY DESIGN + ILLUSTRATION MASOCHISMTANGO ABBYLADYBUG TYLERDURDEN1 CELINE NADEAU INKMAN_ ASHLEY ROSE SHEREEN M 46 47 48 49 50 55 56 57 JULIANA COUTINHO RJMETRICS EFLON ESCAPEDTOWISCONSIN XURDE JOSH LIBA BRANDON CHRISTOPHER WARREN FEITICEIRA_ORG *ALL IMAGES WERE PURCHASED ON ISTOCKPHOTO.COM UNLESS NOTED ABOVE.
64. 64 ABOUT HUBSPOT.HubSpot is an all-in-one marketing software platform for small and medium-sized businesses. 4,000+ companies use HubSpot to generate " over 500,000 leads per month. LET’S BE FRIENDS ONLINE! http://blog.hubspot.com/ Twitter.com/hubspot Facebook.com/hubspot Linkedin/com/hubspot Youtube.com/hubspot ﬂickr.com/photos/hubspot NO SPROCKETS WERE HARMED IN THE MAKING OF THIS PRESENTATION.
65. (本页无文本内容)

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