会展企划书The Proposal of 2013 Macau Movie Exhibition
The Proposal of 2013 Macau Movie Exhibition
Group Number One
Group Members
Cao Xuxue
Ren Feier
Ye Ziqiu
Yang Yang
Wang Chenxi
Institution Crwyy Event Company
Catalogue
Project planning
1 Introduction
2 Theme
3 Aimpurpose
4 Time
5 Destinationaddress
6 Scale
7 Exhibits
8 Sponsors
9Propaganda
10Volunteers
11Tickets
Feasibility analysis
1Cost Budget
2Revenue
Activities
1Shop Activity
2Activity 12
Project planning
1 Introduction
The introduction mainly focuses on the background of Macau movies The Background of Macau’s current situation contains two aspects
Macau itself is one hand Macau has a long history and has a crossculture advantage so Macau has a potential ability in the future Since Macau’s film industry starts late and develop slowly It really needs the help of others
Comparison between Macau and Hong Kong is the other hand Although they have familiar cultural environment HK is better at using its unique culture in the film
Therefore we look foreword to the future of Macau’s film industry with confidence
2Theme
Macau· Film· Future
3Purpose
For film industry we will show the successful films of mainland China and set a perfect example to stimulate Macau’s film industry
For filmmakers we will provide a platform for filmmakers to share experience and give them a chance to communicate with each other
For visitors We will hold several lectures and play some movies for visitors It will give visitors a chance to understand the film industry and mobilize public enthusiasm
Nature Film exhibition
4Time 2013050120130503
1Time of dispose 20130430
2Exhibition time 201305010503
3Time of ending 20130503(1800)
4Opening Ceremony 20130501(1000am)
5Closing Ceremony 20130503(1600)
5Location
Pavilion B Cotail Expo
Address The Venetian MacaoResortHotel
Estrada da Baía de N Senhora da Esperana sn
Taipa Macao SAR PR China
6 Suite layout
We choose Venetian to hold our exhibition because there has a large place for us to decorate meanwhile Venetian has a high reputation so that we may receive more visitors to visit our display
We decide to use pavilion B as our suite which is on the first floor of Cotail Expo It is 9318 square meters We have 3 parts in the pavilion two cinema halls a lecture hall and a main center Two cinema halls are both over 1000 square meters
We will display some chosen movies there our opening ceremony will also be hold there They are equipped with top film projection equipment Audience can have a wonderful visual experience
The lecture hall is also over 1000 square meters The decoration of the hall
is very flexible because if there are too many people we can add more chairs and put away the desks in the hall On the contrary if there are few people we can put more desks into the hall making audience more comfortable The lecture hall is equipped with a computer system a projection system and a multimedia system There will be an experience zone near the lecture hall
The biggest part of our exhibition is the main center Our exhibition positions are all in this hall we rent these exhibition positions to the companies so that they can show what they want to the audience We also support some extra positions to the companies but an extra cost is needed
For the sake of audience we have a snake bar in the main center It will serve some drinks and snacks to the visitors The snake bar is also rent to the catering company to manage There are also many places for visitors to have a rest
7Exhibits
We will provide stands for exhibitors They can exhibit their movies and sell some souvenirs The movies they show will rang from different levers and types So it will be suitable for most audiences
8Sponsors
Macau Cultural Centre
9Propaganda
We will propagandize this exhibition in many different ways First we will propaganda through Internet Blog Weibo Wechat and Renren will be used to post and update information Second we will put up posters and place brochures in universities Third newspaper magazine and LED screen will all be used Fourth we will recruit many volunteers from different ages so that more and more people can take part in this event Also this can expand event’s social influence
Though we mainly choose four ways Internet is our first choice As we all know Internet has a strong power to propagandize our exhibition Therefore we will put more concentrate on the Internet
10VolunteersA special way
We will invite some speakers from different universities
We plan to invite Mou yi Zhang jing Wen nainan Gu yingyuan Ou mengqiu in Macau We also plan to invite some filmmakers from Hong Kong such as Chen weiyi Feng jiaming Li jinghua
As for performers we will invite social and student associations to give the performance in closing ceremony
Besides we still need some ordinary volunteers students or other occupations
We will supply necessary food accommodation and transportation feeIf they do a good job we will provide free tickets for film or closing ceremony
11Tickets
Tickets for each venue are sold separately Students and the olds who are above 75 can enjoy halfprice tickets
Besides we also prepare three packages If you purchase 10 or more tickets you will enjoy 20 discount A family which contains over three person will enjoy 15 discount As for couples we will give them a 10 discount
Feasibility analysis
1Cost budget
Site fees：475million
Propaganda (brochures postcards ads) 05million
Activity 03million
Film equipment and Experience hall 125million
Human cost 025million
Insurance 01million
Uncertain fees 015million
Contest bonuses 02million
Total cost 75million
2Revenue budget
Exhibition positions 40000*112448million
Tickets for entry 25*10000025million
Movies revenue 18million
Tickets for lectures 100*200*2*502million
Copyright transaction 1million
Rest area revenue02 million
Total revenue 775 million
Activities
1Shop activities
1)Opening Ceremony
We will hold a simple opening ceremonywhich has a special beginning
In the opening ceremony we will introduce the basic information about this exhibition so that people may know more about it
2)Closing ceremony
First of all we will invite some famous stars and they will walking on the red blankets at the beginning of the closing ceremony in order to gather visitors
Then we will play a video called Experience Macau After that our principal will have a brief introduction about the exhibition
Then our host will issue prizewinner such as Best Film Best Director Best Screenplay Best Editing Best Sound and so on
At last we will have a special part we will play a VCR about filmmaker and introduce their process of making films
2Activity 1 MICROFLIM CONTEST
1) Time You should submit work before 20130430
2) Aim Promoting the popularity of Macao in the world
3) Theme Anthem For Macao
4) Form Microfilms about 5 to 20 minutes
5) Awards
(1) Awards Setting Best Film Best Director Best Screenplay Best Editing Best Sound and Best Popularity (2) Rewards
a Certificates and bonuses About bonuses we’ll give MOP5000 to the winning team of Best Film and MOP2000 to other winning teams
b We＇ll recommend winningteams to the government and every winningteam will have a chance to become the next team of shooting Macau propaganda film
6) Processes
(1) Frist of all we’ll collect the entries and pick out the 20 on the Internet for people to vote the film which is their favorite one
(2) Base on the part of collecting we can start the part of selection
a For the decision of selecting Best Popularity Because we will put the top 20 films on the Internet and the cinema people can choose their favorite films in tow ways Therefore the total votes of tow places will become the decision of selecting Best Popularity
b We will invite professional judges to help us to pick out winning teams of other awards in the top 20 films
(3) At last we will issue certificates and bonuses of all awards in the Award Ceremonywhich is a part of Closing Ceremony
Activity 2 Lectures and seminars
Activity Flow Diagram
My Sweet Hometown
Movie Equipment
Magic Cosmetic
Two Seminars
The Secret of Props
We will hold four lectures and two seminars during the exhibition
In day1 we will hold the first lecture The theme is MacauMy Sweet Hometown In this lecture we will introduce the development of Macau movie Audiences may know a colorful Macau in movie area After lecture audiences can also ask for some questions in order to know more about the history of Macau movie
From second day to fourth day there will be a series of lecture ranging from different parts of making movies With the popularization of movie knowledge it increases people’s interests on movies So we provide a platform to open the
mysterious mask of producing movies
At the beginning of the second day we will hold a lecture to show the movie
equipment in different time It is important for audiences to know more about movie technology and machine in this vivid way
Next there will be a lecture called Magic Cosmetic We know that audiences are usually curious of wardrobe and makeup So it’s must be a funny lecture
Finally the theme of lecture is the secret of props As normal audiences we can hardly touch the props and see the true scene But in this time you can experience the props at short range
In the last day we will hold two seminars One is the Dialogue between junior and senior filmmakers The other is for investors and filmmakers Through the talks we may clearly know the newest thought about movie and the market demand It will help us make a deal for investors and filmmakers
Besides normal lectures we will also set up a special experience area There will display some moviemaking equipment which the audience can operate by themselves Audience has to make an appointment in advance to use the experience zone in case it will bring audience a wonderful feeling The experience area is opened according to a specific theme For example we will let audiences know how to complete a figure The lucky man may have a chance to play a role of one famous movie
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The Proposal of 2013 Macau Movie Exhibition
Group Number One
Group Members
Cao Xuxue
Ren Feier
Ye Ziqiu
Yang Yang
Wang Chenxi
Institution Crwyy Event Company
Catalogue
Project planning
1 Introduction
2 Theme
3 Aimpurpose
4 Time
5 Destinationaddress
6 Scale
7 Exhibits
8 Sponsors
9Propaganda
10Volunteers
11Tickets
Feasibility analysis
1Cost Budget
2Revenue
Activities
1Shop Activity
2Activity 12
Project planning
1 Introduction
The introduction mainly focuses on the background of Macau movies The Background of Macau’s current situation contains two aspects
Macau itself is one hand Macau has a long history and has a crossculture advantage so Macau has a potential ability in the future Since Macau’s film industry starts late and develop slowly It really needs the help of others
Comparison between Macau and Hong Kong is the other hand Although they have familiar cultural environment HK is better at using its unique culture in the film
Therefore we look foreword to the future of Macau’s film industry with confidence
2Theme
Macau· Film· Future
3Purpose
For film industry we will show the successful films of mainland China and set a perfect example to stimulate Macau’s film industry
For filmmakers we will provide a platform for filmmakers to share experience and give them a chance to communicate with each other
For visitors We will hold several lectures and play some movies for visitors It will give visitors a chance to understand the film industry and mobilize public enthusiasm
Nature Film exhibition
4Time 2013050120130503
1Time of dispose 20130430
2Exhibition time 201305010503
3Time of ending 20130503(1800)
4Opening Ceremony 20130501(1000am)
5Closing Ceremony 20130503(1600)
5Location
Pavilion B Cotail Expo
Address The Venetian MacaoResortHotel
Estrada da Baía de N Senhora da Esperana sn
Taipa Macao SAR PR China
6 Suite layout
We choose Venetian to hold our exhibition because there has a large place for us to decorate meanwhile Venetian has a high reputation so that we may receive more visitors to visit our display
We decide to use pavilion B as our suite which is on the first floor of Cotail Expo It is 9318 square meters We have 3 parts in the pavilion two cinema halls a lecture hall and a main center Two cinema halls are both over 1000 square meters
We will display some chosen movies there our opening ceremony will also be hold there They are equipped with top film projection equipment Audience can have a wonderful visual experience
The lecture hall is also over 1000 square meters The decoration of the hall
is very flexible because if there are too many people we can add more chairs and put away the desks in the hall On the contrary if there are few people we can put more desks into the hall making audience more comfortable The lecture hall is equipped with a computer system a projection system and a multimedia system There will be an experience zone near the lecture hall
The biggest part of our exhibition is the main center Our exhibition positions are all in this hall we rent these exhibition positions to the companies so that they can show what they want to the audience We also support some extra positions to the companies but an extra cost is needed
For the sake of audience we have a snake bar in the main center It will serve some drinks and snacks to the visitors The snake bar is also rent to the catering company to manage There are also many places for visitors to have a rest
7Exhibits
We will provide stands for exhibitors They can exhibit their movies and sell some souvenirs The movies they show will rang from different levers and types So it will be suitable for most audiences
8Sponsors
Macau Cultural Centre
9Propaganda
We will propagandize this exhibition in many different ways First we will propaganda through Internet Blog Weibo Wechat and Renren will be used to post and update information Second we will put up posters and place brochures in universities Third newspaper magazine and LED screen will all be used Fourth we will recruit many volunteers from different ages so that more and more people can take part in this event Also this can expand event’s social influence
Though we mainly choose four ways Internet is our first choice As we all know Internet has a strong power to propagandize our exhibition Therefore we will put more concentrate on the Internet
10VolunteersA special way
We will invite some speakers from different universities
We plan to invite Mou yi Zhang jing Wen nainan Gu yingyuan Ou mengqiu in Macau We also plan to invite some filmmakers from Hong Kong such as Chen weiyi Feng jiaming Li jinghua
As for performers we will invite social and student associations to give the performance in closing ceremony
Besides we still need some ordinary volunteers students or other occupations
We will supply necessary food accommodation and transportation feeIf they do a good job we will provide free tickets for film or closing ceremony
11Tickets
Tickets for each venue are sold separately Students and the olds who are above 75 can enjoy halfprice tickets
Besides we also prepare three packages If you purchase 10 or more tickets you will enjoy 20 discount A family which contains over three person will enjoy 15 discount As for couples we will give them a 10 discount
Feasibility analysis
1Cost budget
Site fees：475million
Propaganda (brochures postcards ads) 05million
Activity 03million
Film equipment and Experience hall 125million
Human cost 025million
Insurance 01million
Uncertain fees 015million
Contest bonuses 02million
Total cost 75million
2Revenue budget
Exhibition positions 40000*112448million
Tickets for entry 25*10000025million
Movies revenue 18million
Tickets for lectures 100*200*2*502million
Copyright transaction 1million
Rest area revenue02 million
Total revenue 775 million
Activities
1Shop activities
1)Opening Ceremony
We will hold a simple opening ceremonywhich has a special beginning
In the opening ceremony we will introduce the basic information about this exhibition so that people may know more about it
2)Closing ceremony
First of all we will invite some famous stars and they will walking on the red blankets at the beginning of the closing ceremony in order to gather visitors
Then we will play a video called Experience Macau After that our principal will have a brief introduction about the exhibition
Then our host will issue prizewinner such as Best Film Best Director Best Screenplay Best Editing Best Sound and so on
At last we will have a special part we will play a VCR about filmmaker and introduce their process of making films
2Activity 1 MICROFLIM CONTEST
1) Time You should submit work before 20130430
2) Aim Promoting the popularity of Macao in the world
3) Theme Anthem For Macao
4) Form Microfilms about 5 to 20 minutes
5) Awards
(1) Awards Setting Best Film Best Director Best Screenplay Best Editing Best Sound and Best Popularity (2) Rewards
a Certificates and bonuses About bonuses we’ll give MOP5000 to the winning team of Best Film and MOP2000 to other winning teams
b We＇ll recommend winningteams to the government and every winningteam will have a chance to become the next team of shooting Macau propaganda film
6) Processes
(1) Frist of all we’ll collect the entries and pick out the 20 on the Internet for people to vote the film which is their favorite one
(2) Base on the part of collecting we can start the part of selection
a For the decision of selecting Best Popularity Because we will put the top 20 films on the Internet and the cinema people can choose their favorite films in tow ways Therefore the total votes of tow places will become the decision of selecting Best Popularity
b We will invite professional judges to help us to pick out winning teams of other awards in the top 20 films
(3) At last we will issue certificates and bonuses of all awards in the Award Ceremonywhich is a part of Closing Ceremony
Activity 2 Lectures and seminars
Activity Flow Diagram
My Sweet Hometown
Movie Equipment
Magic Cosmetic
Two Seminars
The Secret of Props
We will hold four lectures and two seminars during the exhibition
In day1 we will hold the first lecture The theme is MacauMy Sweet Hometown In this lecture we will introduce the development of Macau movie Audiences may know a colorful Macau in movie area After lecture audiences can also ask for some questions in order to know more about the history of Macau movie
From second day to fourth day there will be a series of lecture ranging from different parts of making movies With the popularization of movie knowledge it increases people’s interests on movies So we provide a platform to open the
mysterious mask of producing movies
At the beginning of the second day we will hold a lecture to show the movie
equipment in different time It is important for audiences to know more about movie technology and machine in this vivid way
Next there will be a lecture called Magic Cosmetic We know that audiences are usually curious of wardrobe and makeup So it’s must be a funny lecture
Finally the theme of lecture is the secret of props As normal audiences we can hardly touch the props and see the true scene But in this time you can experience the props at short range
In the last day we will hold two seminars One is the Dialogue between junior and senior filmmakers The other is for investors and filmmakers Through the talks we may clearly know the newest thought about movie and the market demand It will help us make a deal for investors and filmmakers
Besides normal lectures we will also set up a special experience area There will display some moviemaking equipment which the audience can operate by themselves Audience has to make an appointment in advance to use the experience zone in case it will bring audience a wonderful feeling The experience area is opened according to a specific theme For example we will let audiences know how to complete a figure The lucky man may have a chance to play a role of one famous movie
文档香网(httpswwwxiangdangnet)户传
《香当网》用户分享的内容，不代表《香当网》观点或立场，请自行判断内容的真实性和可靠性！
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