10. Certainty Effect(1)Game 1
A. 33% get 2,500, 66% get 2,400 and 1% get nothing
B. 100% get 2,400
你的選擇是A 或 B
82%
U(2400) >0.33 U(250)+0.66U(2400)
0.34U(2400) > 0.33U(2500)10
11. Certainty Effect(2)Game 2
A. 33% get 2,500, 67% get nothing
B. 34% get 2,400, 66% get nothing
你的選擇是A 或 B
83%
0.33U(2500) > 0.34U(2400)11
12. Reflection EffectGame 1
A. 80% get 4,000 and 20% get nothing
B. 100% get 3,000
你的選擇是A 或 B
Game 2
A. 80% loss 4,000 and 20% loss nothing
B. 100% loss 3,000
你的選擇是A 或 B 12
13. Isolation EffectGame 1
75% get nothing
25% get another chance
80% get 4000, 20% get nothing
100% get 3000
=> 25% get 3000 and 20% get 4000
Game 2
20% get 4000
25% get 300013
14. Prospect TheoryValue function
Decision weighting function14
15. Value function(1)價值函數是定義在相對於某個參考點的利得和損失,而不是一般傳統理論所重視的期末財富或消費.
價值函數是S型函數,在利得時是凹函數,在損失時是凸函數.
損失的斜率比利得的斜率要陡
15