We are students of xxxxx We have concluding a survey on the types of supermarkets that exist in Britain and also what the advantages and disadvantages for the consumers are The answers you give will be kept confidential and used seriously for research purposes only
Gender ( ) Male ( ) Female
Age _______________
Marital Status ( ) Single ( ) Married ( ) Other
Status ( ) Student ( ) Office ( ) Worker ( ) Professional ( ) Other
Occupation ( ) Fulltime ( ) Parttime ( ) Other
1Do you consider your income per year between
( ) under £ 15000 ( ) £15000 £25999
( ) £26000 £35000 ( ) higher than £35000
2Which supermarket do you usually go to
( ) Morrison ( ) Tesco
( ) Asda ( ) Sainsbury ( ) Other____________________
3Do you think the price of goods in these 4 supermarkets (Morrison Asda Tesco Sainsbury) are very similar
( ) Yes ( ) No ( ) I’m not sure
4Do you prefer to go to these 4 supermarkets (Morrison Asda Tesco Sainsbury) rather than others
( ) Yes ( ) No Why ________________________
5Do you think the 4 supermarkets could lower prices more
( ) Yes ( ) No ( ) I’m not sure
6Do you think the price of the goods in these 4 supermarkets (Morrison Asda Tesco Sainbury) is suitable to you
( ) Yes ( ) No ( ) Not always
7Do you think the service in these 4 supermarkets (Morrison Asda Tesco Sainbury) is better than in the others
( ) Yes ( ) No ( ) I don’t know
8How does the range of products in these 4 supermarkets compare with the others
( ) Better in the 4 supermarkets ( ) Worse in the 4 supermarkets
( ) Similar in all supermarkets ( ) I don’t know
9Do you think there is competition among these 4 supermarkets (Morrison Asda Tesco Sainbury)
( ) Yes ( ) No ( ) I’m not sure
10Do you think any British supermarkets exert too much control over the British market (1)_____________________________________________________________________
(2)_____________________________________________________________________
(3)_____________________________________________________________________
(4)_____________________________________________________________________
(5)_____________________________________________________________________
Thank you for your time
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