49. 参考书目1. Jack Z. Sissors, Lincoln Bumba Advertising Media Planning,
NTC Business Books, USA, 1995 Fifth Edition
2. Jim Surmanek Media Planning, NTC Business Books, USA,
1995 Third Edition
3. Roger Fisher, William Ury Getting to Yes, 1982
4. Kenneth Roman, Jane Maas, 庄淑芬(译) 如何做广告,
台湾滚石文化
5. 陈俊良, 广告媒体研究,中国物价出版社,1997
6. 中谷彰岩, 谈判,知识出版社,1999