6. Identify key driversThe years 2007 through 2010 saw rapid growth in the number of consumers going online.Internet is affordable shipping—$1 on average to ship a, versus $6 in the United States.China’s low cost of shipping1-kilogram parcel cost
($)Exponential Growth
in New Internet UsersInternet cost
per month ($)E-COMMERCE: UNDERLYING DRYERSMillions of People
7. [Dominance of Taobao]79% of transaction value
Define the e-commerce landscape[Delivery and logistic challenge]immaturity of the infrastructure
3 of 6 top hesitate reasons[Distinctive online behavior]19% manufacturer website
Most social[A Unique Online-Shopping Ecosystem]Baidu VS taobao
NO single top contender in SNSE-COMMERCE: DIFFERENCE IN CHINA