欧美风简洁橙色PPT案例
- 1. INBOUND MARKETING 101 (For Rabbis)Jordyne Wu @jordyne jwu@hubspot.com
- 2. Inbound marketing is a fundamental shift in how we relate to potential customers congregants2
- 3. RETHINK MARKETING & ENGAGEMENT3
- 4. RECYCLE/TRASH44%SAY ‘DO NOT CALL’200 millionSKIP ADS86%UNSUBSCRIBE91% STOP PUSHING messages in the hopes that one will get through.
- 5. START ATTRACTING visitors through relevant, useful, easy-to-find content when they need it. Nurture them into congregants & participants.5
- 6. $$Inbound Marketing*Social Media MarketingSearch Engine MarketingContent MarketingConversion MarketingLead NurturingSales SupportVisitor or CongregantCongregantEducation Participation Donation6
- 7. Lessons from 3,706,342 companiesContentSearchSocialMobile12347
- 8. How We Doin’?Free tools or trials: HubSpot8
- 9. Temple Emanu-El Dallas Gets GradedFree tools: www.MarketingGrader.com
- 10. content1
- 11. Publish, Publish, PublishBlog Podcast Videos Photos Presentations eBooks News ReleasesFree tools: WordPress, Blogger but make sure your URL is http://blog.tedallas.org or http://www.tedallas.org/blog
- 12. 55% more website visitors for companies that blog.12
- 13. Tips for ContentTalk about the industryNOT YOURSELFUse lots of DIFFERENT MEDIA13
- 14. SEARCh2
- 15. ContextAuthority+
- 16. Prostho-dontistCosmetic Dentist16
- 17. People are searching for …Free tools or trials: HubSpot, SEOMoz17
- 18. 32On-Page SEO EssentialsPage Title1Headings & ContentDescription18
- 19. Authority is determined by links
- 20. (本页无文本内容)
- 21. FACT97%Blogs attractmore links.#OptimizeWS
- 22. Where is Search Going?Where is search going?
- 23. ContextLink Authority+Social Proof+
- 24. FACTThe is replacing the link.#OptimizeWS24
- 25. 3Use keywords your audience uses2Focus on great content more than technical tweaks3Train all content creators on SEO basicsHelp Me Help You41Tips for Search
- 26. social3
- 27. % of Companies Acquiring Customers via Social Channels57%48%57%42%
- 28. 28
- 29. Content Makes You Interesting
- 30. 79% more Twitter followers for companies who also blog.Image credit: netzkobold
- 31. Good content gets shared RemarkableMORE!31
- 32. Seek Out ConversationsFree tools: http://search.twitter.com32
- 33. 3Build reach using all your assets2Content is what makes you interesting in social media3Make it easy for users to share your contentPush the limits to get remarkable content41Tips for Social
- 34. If I Were a Rabbi …www.RabbiHelp.com www.RabbinicalMusings.com www.TalmudicOrNot.com www.GetRabbiHelp.com www.HelpMeStayKosher.com www.RabbiHotline.com www.BeyondHillel.com www.RabbinicalTV.com www.TheRealRabbisOfNorthShore.com www.WhatWouldAbrahamDo.com
- 35. mobile4
- 36. 86% of C-level execs have a smartphoneThe majority say it is their primary communication tool
- 37. Is your website mobile optimized?37
- 38. Is your email mobile optimized?
- 39. Is your email mobile optimized?
- 40. 3Avoid images, tables, columns2Formatted text is your friend3Use text (not images) for linksTest yours at Marketing.Grader.com and Email.Grader.com41Tips for Mobile
- 41. ContentSearchSocialMobileSummary
- 42. Let’s Review Temple Emanu-El DallasFree tools: www.MarketingGrader.com42
- 43. Free Resourceshttp://www.hubspot.com/marketing-resources/TechCrunch Mashable Facebook Blog Twitter Blog YouTube Blog Compete Blog
- 44. Grade Yourself for Free44
- 45. (本页无文本内容)
- 46. 46
- 47. Your Competition47
- 48. Jordyne Wu Twitter.com/jordyne Facebook.com/jordynewu Linkedin.com/in/jordyne jwu@HubSpot.com www.HubSpot.comTHANK YOU48
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