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- 1. © Cseng Lim 2008. All Rights Reserved | www.csenglim.com | Social Media Outsourcing and CoachingONLINE BRANDING
- 2. © Cseng Lim 2008. All Rights Reserved | www.csenglim.com | Social Media Outsourcing and CoachingHOWdoes it work?
- 3. © Cseng Lim 2008. All Rights Reserved | www.csenglim.com | Social Media Outsourcing and Coaching1THE1WAY
- 4. © Cseng Lim 2008. All Rights Reserved | www.csenglim.com | Social Media Outsourcing and CoachingBRAND MATURITY MODELT A X A N O M YOF BUILDING BRANDS
- 5. © Cseng Lim 2008. All Rights Reserved | www.csenglim.com | Social Media Outsourcing and CoachingLEVEL1SALESFINANCIAL PERFORMANCECOMMODITY PUSHERS
- 6. © Cseng Lim 2008. All Rights Reserved | www.csenglim.com | Social Media Outsourcing and CoachingLEVEL2SALESFINANCIAL PERFORMANCESEED BRAND COMPANY MARKETING BRAND AWARENESS
- 7. © Cseng Lim 2008. All Rights Reserved | www.csenglim.com | Social Media Outsourcing and CoachingLEVEL3SALESFINANCIAL PERFORMANCESEED BRAND COMPANY MARKETING BRAND COMM BRAND IMAGE BRAND AWARENESS
- 8. © Cseng Lim 2008. All Rights Reserved | www.csenglim.com | Social Media Outsourcing and CoachingLEVEL4IMAGEFINANCIAL PERFORMANCECONSCIOUS BRAND COMPANY MARKETING BRAND COMM BRAND AWARENESS BRAND IMPRESSION SALES
- 9. © Cseng Lim 2008. All Rights Reserved | www.csenglim.com | Social Media Outsourcing and CoachingLEVEL5IMAGEFINANCIAL PERFORMANCEMEZZANINE BRAND COMPANY MARKETING BRAND COMM BRAND AWARENESS BRAND IMPRESSION SALES BRAND PREFERENCE INTELLECTUAL PROP.RESORCS. OPTIMIZATIONMARKET PROTECTION
- 10. © Cseng Lim 2008. All Rights Reserved | www.csenglim.com | Social Media Outsourcing and CoachingLEVEL6IMAGEFINANCIAL PERFORMANCEMATURE BRAND COMPANY MARKETING BRAND COMM BRAND AWARENESS BRAND IMPRESSION SALES BRAND PREFERENCE INTELLECTUAL PROP.RESORCS. OPTIMIZATIONMARKET PROTECTION BRAND TRUSTBRAND LOYALTY
- 11. © Cseng Lim 2008. All Rights Reserved | www.csenglim.com | Social Media Outsourcing and CoachingLEVEL7IMAGEFINANCIAL PERFORMANCELEADER BRAND COMPANY MARKETING BRAND COMM BRAND AWARENESS BRAND IMPRESSION SALES BRAND PREFERENCE INTELLECTUAL PROP.RESORCS. OPTIMIZATIONMARKET PROTECTION BRAND TRUSTBRAND LOYALTYMARKET LEADERSHIP BRAND EXPERIENCE BRAND INNOVATION
- 12. © Cseng Lim 2008. All Rights Reserved | www.csenglim.com | Social Media Outsourcing and CoachingADVANTAGEDISADVANTAGEOnline Fraudreally bad for your company, if there is no response measurereally good for your company or customersRumor and Negative PublicityBetter TargetingMore Precise Campaign MetricRelative Lower CostCapacity to InfluenceMore ChoicesMarket ReviewsSpecialist ResourceMore engagement channelsMore competitionMarket reputationPrice pressureContent FreshnessSEO and SMO Know-How
- 13. © Cseng Lim 2008. All Rights Reserved | www.csenglim.com | Social Media Outsourcing and CoachingSource: NST, Malaysiaexamples of successful brands Just …
- 14. © Cseng Lim 2008. All Rights Reserved | www.csenglim.com | Social Media Outsourcing and CoachingLEVEL8HOWFINANCIAL PERFORMANCEBUILDING YOUR BRAND ONLINE MARKETING BRAND COMM BRAND AWARENESS BRAND IMPRESSION SALES BRAND PREFERENCE INTELLECTUAL PROP. BRAND TRUST BRAND EXPERIENCE BRAND INNOVATION Trusted Payment Gateway Security Accreditation Clear transaction policies Transparent cost to customers Post-Sales online support Recommendations
- 15. © Cseng Lim 2008. All Rights Reserved | www.csenglim.com | Social Media Outsourcing and CoachingLEVEL8HOWFINANCIAL PERFORMANCEBUILDING YOUR BRAND ONLINE MARKETING BRAND COMM BRAND AWARENESS BRAND IMPRESSION SALES BRAND PREFERENCE INTELLECTUAL PROP. BRAND TRUST BRAND EXPERIENCE BRAND INNOVATION Social Media Optimization Online Guerilla Campaign Direct Marketing Campaign Online Offers
- 16. © Cseng Lim 2008. All Rights Reserved | www.csenglim.com | Social Media Outsourcing and CoachingLEVEL8HOWFINANCIAL PERFORMANCEBUILDING YOUR BRAND ONLINE MARKETING BRAND COMM BRAND AWARENESS BRAND IMPRESSION SALES BRAND PREFERENCE INTELLECTUAL PROP. BRAND TRUST BRAND EXPERIENCE BRAND INNOVATION Online Advertising Online PR Releases Newsletter Subscriptions Email Subscription Online Comm Downloads Social Media Optimization
- 17. © Cseng Lim 2008. All Rights Reserved | www.csenglim.com | Social Media Outsourcing and CoachingLEVEL8HOWFINANCIAL PERFORMANCEBUILDING YOUR BRAND ONLINE MARKETING BRAND COMM BRAND AWARENESS BRAND IMPRESSION SALES BRAND PREFERENCE INTELLECTUAL PROP. BRAND TRUST BRAND EXPERIENCE BRAND INNOVATIONBrand name Site name Online Advertising & Placements SEO Offline Marketing Campaign
- 18. © Cseng Lim 2008. All Rights Reserved | www.csenglim.com | Social Media Outsourcing and CoachingLEVEL8HOWFINANCIAL PERFORMANCEBUILDING YOUR BRAND ONLINE MARKETING BRAND COMM BRAND AWARENESS BRAND IMPRESSION SALES BRAND PREFERENCE INTELLECTUAL PROP. BRAND TRUST BRAND EXPERIENCE BRAND INNOVATION Site Graphic Design Security Accreditation Content Freshness
- 19. © Cseng Lim 2008. All Rights Reserved | www.csenglim.com | Social Media Outsourcing and CoachingLEVEL8HOWFINANCIAL PERFORMANCEBUILDING YOUR BRAND ONLINE MARKETING BRAND COMM BRAND AWARENESS BRAND IMPRESSION SALES BRAND PREFERENCE INTELLECTUAL PROP. BRAND TRUST BRAND EXPERIENCE BRAND INNOVATION Product Pricing Variety of Choice Delivery Logistics Security Accreditation Post-Sales online support Offers and Specials Competitor comparisons 3rd Party Reviews
- 20. © Cseng Lim 2008. All Rights Reserved | www.csenglim.com | Social Media Outsourcing and CoachingLEVEL8HOWFINANCIAL PERFORMANCEBUILDING YOUR BRAND ONLINE MARKETING BRAND COMM BRAND AWARENESS BRAND IMPRESSION SALES BRAND PREFERENCE INTELLECTUAL PROP. BRAND TRUST BRAND EXPERIENCE BRAND INNOVATION IP mark IP policies and terms Enforcement Customer education
- 21. © Cseng Lim 2008. All Rights Reserved | www.csenglim.com | Social Media Outsourcing and CoachingLEVEL8HOWFINANCIAL PERFORMANCEBUILDING YOUR BRAND ONLINE MARKETING BRAND COMM BRAND AWARENESS BRAND IMPRESSION SALES BRAND PREFERENCE INTELLECTUAL PROP. BRAND TRUST BRAND EXPERIENCE BRAND INNOVATION Co-branding Social Media Optimization Customer policies Transaction policies Privacy policies Security accreditation Profile and background Accessibility to real people Efficiency and speed of support Accuracy and updated information Recommendations 3rd party reviews
- 22. © Cseng Lim 2008. All Rights Reserved | www.csenglim.com | Social Media Outsourcing and CoachingLEVEL8HOWFINANCIAL PERFORMANCEBUILDING YOUR BRAND ONLINE MARKETING BRAND COMM BRAND AWARENESS BRAND IMPRESSION SALES BRAND PREFERENCE INTELLECTUAL PROP. BRAND TRUST BRAND EXPERIENCE BRAND INNOVATION Site architecture Ease of navigation & search Error handling mechanics Social Media Optimization Design and presentation
- 23. © Cseng Lim 2008. All Rights Reserved | www.csenglim.com | Social Media Outsourcing and CoachingLEVEL8HOWFINANCIAL PERFORMANCEBUILDING YOUR BRAND ONLINE MARKETING BRAND COMM BRAND AWARENESS BRAND IMPRESSION SALES BRAND PREFERENCE INTELLECTUAL PROP. BRAND TRUST BRAND EXPERIENCE BRAND INNOVATION Social media optimization Web 3.0 Real product and service innovation.
- 24. © Cseng Lim 2008. All Rights Reserved | www.csenglim.com | Social Media Outsourcing and Coachingcseng@csenglim.comhttp://www.linkedin.com/in/csenglimhttp://www.twitter.com/csenglimStrategic Social Media Program Design for Business : Step-by-Step Guide USD19.99 only at csenglim.com
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