1. Actionable AnalyticsPresented by: First-name Last-name● title● 2nd February 2008Eyeblaster AnalyticsEB Orange 246/137/51EB Green 52/70/13EB Gray 161/161/161EB Yellow 255/200/40250/196/153153/162/134208/208/208255/227/147Primary colorsLight tint123/69/2626/35/781/8181128/100/20Dark tintTOP 10
User interfaces of 2008
2. AgendaIndustry Challenges
Eyeblaster Analytics – Key Components
Campaign Monitor
One-click Reporting
Report Generator
Custom Report Builder
Plug-in for Excel
Data Feeds Service
3. Pain PointsOverwhelming amount and variety of data
Hard to draw quality conclusions
Multi-channel campaigns
Offline vs online
Digital channels (search , display, mobile)
Ad serving platforms
Disparate reporting systems
4. Eyeblaster AnalyticsMaking data actionable
Metrics for real business objectives
ReliabilityTOP 10
User interfaces of 2008
5. Making Data Actionable
Campaign Monitor
Report
Generator
Plug-in for Excel
Data Feeds ServiceOne-click Reporting
Custom Report
Builder & Service
6. ROI
Cost
Conversion tags
Metrics for Business ObjectivesDelivery
Impressions
Clicks
Unique
Site/Publisher overlap
Engagement
Dwell
Interaction
Expansion
Video playback
7. Site OverlapAccurately measure unique users by each publisher
When do publishers overlap to deliver multiple impressions to same user
Check your media buy: which publisher is overlapping with whichBack to Metrics slide
9. What is Dwell Time?average number of seconds the user engaged with the ad including mouse-on-ad,user initiated expansion,user initiated video & timed custom interaction
10. How it WorksBack to Metrics slide
11. Day of the week* Weekdays (Mon – Fri): 62 Sec. Weekends: (Sat – Sun): 52 Sec.On average, weekday Dwell Time is 10 seconds longer than weekends*1 min
12. Hewlett Packard: 2008Amazing execution. Clear calls to action and love the 3D effects. Have not seen an ad unit like this before. Hats off Eyeblaster and kudos to Goodby,. Is there anything you can not do?
Digital Design Professional“ ”
13. Making Data Actionable
Campaign Monitor
Report
Generator
Plug-in for Excel
Data Feeds ServiceOne-click Reporting
Custom Report
Builder & Service
14. Campaign MonitorCampaign insights in real time
At-a-glance monitoring of key campaign data
Back to Solutions slide
15. Campaign Ready, Set, GoCampaign Monitor your window to the campaignPredefinedCustomInstant access to Key Performance Indicators
View all campaigns at a glance
Detect problems quickly and easily
Gain control with real-time dataBackCMCRBReport Generator1-ClickPlug-in for ExcelData Feed
16. One-click ReportingActionable insights at your fingertips
Prepare to impress
Back to Solutions slide
17. At the click of a buttonWe've taken the one-click PowerPoint summary and Excel data and made it our own for the client’s main campaigns this holiday season. We've received great feedback on these results, and it takes us far less time to pull everything together.
Alexia Paterson, MediaCom, Media Executive“ ”
Full Campaign Summary slide deck in standard PPT format
Visual representation of campaign performance dataPredefinedCustomBackCMCRBReport Generator1-ClickPlug-in for ExcelData Feed
18. Report GeneratorA complete campaign analysis package
Witness your data come to life
Back to Solutions slide
19. Made to measure23 predefined reports, grouped into 8 simple categories
For agencies, publishers and creative shops+ Embedded Benchmarks
+ GraphsPredefinedCustomBackCMCRBReport Generator1-ClickPlug-in for ExcelData Feed
20. Made visualVisual assistance of graphs embedded in reports
Selected Eyeblaster benchmarks embedded for comparison
PredefinedCustomBackCMCRBReport Generator1-ClickPlug-in for ExcelData FeedEyeblaster benchmark sample
21. Custom Report Builder (CRB)Freedom to create any report you want, instantly
The real solution to flexibility
A superb new user experience
Back to Solutions slide
22. Mix & MatchSelect the metrics you need
Mix delivery, engagement and conversion data in one report
All delivered in flat Excel
Copy and paste the data to other sources
PredefinedCustomBackCMCRBReport Generator1-ClickPlug-in for ExcelData Feed
24. Custom Reporting ServiceTailored reports built for unique needsDefine data structureDefine required formatDefine filtering optionsYour list of custom reports available on-lineBack to Solutions slide
25. Plug-in for ExcelAdvanced analytics for experienced users
Back to Solutions slide
26. Slice and DicePerform exploratory, advanced analysis
Play around with the data
Pivot tables with all the account’s data
Actionable results are immediate
PredefinedCustomBackCMCRBReport Generator1-ClickPlug-in for ExcelData Feed
27. Data Feeds ServiceBespoke custom projects
All the data available in one place
Back to Solutions slide
29. Eyeblaster AnalyticsAccountability & measurability across media to ensure ad expenditure is giving results
Deeper, actionable analysis in less time
More effective campaigns, increased ROI
30. Thank youRumor has it that competitors consider Eyeblaster Analytics as the golden standard in the industry.
Contact us to find out more.