XX牛肉市场展望
- 1. XX牛肉市場展望 XX Beef Market OutlookXX Beef Export Federation XX Office XXX国家牛肉出口協會XX辦事處 主講人: XXX牛肉出口協會 XX辦事處 處長 XXX Presented by: XXX Beef Export Federation XX office Director: XXX
- 2. 討論單元 AgendaXXXBeef Export Federation XXOffice XXX牛肉出口協會XX辦事處 經濟方面分析 Economic Analysis 每人每年對肉類需求分析 Meat Consumption Analysis 牛肉進口分析 Beef and Veal Imports Analysis 策略分析 Strategy Analysis
- 3. A. 平均所得 Average Per Capita Income (C$)經濟分析 Economic AnalysisXXXBeef Export Federation XX Office XXX牛肉出口協會XX辦事處Per Capita Income: TaiwanYear C$ Year C$ 1990 11,119 1997 18,634 1991 12,283 1998 16,959 1992 14,386 1999 18,244 1993 15,006 2000 18,020 1994 16,186 2001 15,245 1995 17,397 2002 15,120 1996 18,1892003 15,850 Source : XXX
- 4. XXX Beef Export Federation XX Office XXX牛肉出口協會XX辦事處經濟分析 Economic AnalysisB. 價格 Price 王品牛排 (Wang Steak) 西提牛排 (Tasty Steak) NT$ 1000 NT$ 390
- 5. XXX Beef Export Federation XX Office XXX牛肉出口協會XX辦事處經濟分析 Economic AnalysisC. 品質 Quality Choice/AAA Cowboy 鬥牛士案例
- 6. XXX Beef Export Federation XX Office XXX牛肉出口協會XX辦事處經濟分析 Economic AnalysisD. 產品 Products 牛排 Steak 內臟 (Offal)
- 7. XXXBeef Export Federation XX Office XXX牛肉出口協會XX辦事處Per Capita Meat Consumption: Taiwan (kg.)Year Beef , Veal PorkPoultry Seafood Total 1991 2.61 38.43 22.69 24.7539.72 43.95103.36 1992 2.79 38.76 39.65110.25 116.911993 2.72 27.08 27.8147.46 1994 2.97 40.36 39.7638.37 109.45 19953.16 28.78 30.4938.35 38.42110.05 112.631996 2.80 40.62 39.051997 3.44 33.49 42.30 118.28 116.771998 3.29 41.13 38.7632.94 33.8939.41 1999 3.75 43.72 40.34120.12 116.522000 3.31 39.50 39.2133.37 2001 3.20 33.12 39.89 115.25 2002 3. 40.00 41.1233.50 33.7940.00 40.82116.80 119.232003 3.50 Source: XXXA. 每人每年肉類消費 Per Capita Meat Consumption (kg, Per Capita)肉類消費分析 Meat Consumption Analysis
- 8. XXX Beef Export Federation XX Office XXX牛肉出口協會XX辦事處肉類消費分析 Meat Consumption Analysis 自1971~2001 每人肉類消費 Pounds Per Capita—1971~2001
- 9. XXX Beef Export Federation XXOffice XXX牛肉出口協會XX辦事處肉類消費分析 Meat Consumption Analysis消費者的改變 Customers are changing人口老化Aging population 小家庭 Smaller households 越來越多的女性工作者 More working women 種族融合 Changing ethnic mix 營養, 安全, 和動物健康 Nutrition, safety and animal health 價格, 價值的平衡 Price/Value equation 烹飪的技巧 Cooking Skills
- 10. Canada Beef Export Federation Taiwan Office 加拿大牛肉出口協會台灣辦事處肉類消費分析 Meat Consumption AnalysisB. 消費者在改變消費 白肉(雞肉, 海鮮) 是中國人的最愛 White meat is Chinese favor 2. 紅肉因受到BSE, FMD 的影響 The influence of BSE, FMD 3. 素食主義的盛行, 也影響肉類的銷售 The vegetarianism is gradually prevalence
- 11. 牛肉進口分析 Beef & Veal ImportsA. 牛肉進口量(公噸): Beef Imports by Origin: XXMT)Beef Imports by Origin: Taiwan (MT)Year Canada USA Australia New Zealand Other Countries Total 1990 24 3,487 29,421 4,960 50 37,892 1991 94 3,793 32,662 8,386 50 44,935 1992 104 3,822 36,936 7,244 50 48,106 1993 54 4,543 33,083 9,826 70 47,506 1994 378 7,012 33,600 10,989 80 51,979 1995 639 10,100 30,390 14,112 100 55,241 1996 600 10,795 24,846 12,084 100 48,325 1997 1,293 14,315 33,368 13,463 150 62,439 1998 1,507 13,766 33,216 11,690 70 60,379 1999 2,098 14,417 34,813 15,389 1,962 69,444 2000 2,228 12,380 28,568 14,449 2,999 61,111 2001 3,006 10,854 28,755 14,223 71 56,909 2002 4,026 13,167 33,227 14,704 35465,054 Source : XXX
- 12. 牛肉進口分析 Beef & Veal ImportsB. 牛肉市場分析 Beef Market Analysis 大陸進口加工食品(熟食)對原有市場的影響及衝擊 The influence of that processing food(cooked) import from Mainland China 2. 中南美洲何時在進攻台灣市場 Beef re-import from the Central-South America 3. 大陸已要求南韓進口大陸牛肉, 對北美牛肉的影響 The influence of that Mainland China asked for exporting beef to South Korea
- 13. 策略 Strategies協助XXX牛肉出口商及XX進口商共創雙贏並且提高產品附加價值 To cerate the win in both sides and to advance products additional values between Canada beef exports and Taiwan beef importers.
- 14. 策略 Strategy 2. 餐飲學校的教育 Education for hospitality schools
- 15. 策略 Strategy 3. 牛肉消費服務團隊 The Beef Consuming Service Team牛肉切割專家 Cam Daniels牛肉市場專家 XXX 處長餐飲學術專家 XXX 老師牛肉烹調專家 XXX 主廚
- 16. 策略 Strategy 4. 促進提昇牛肉消費量 To advance and improve beef consuming 改變是無法避免的 Chang is inevitable食品安全論點 Food safety issues 小等份 Smaller portions 烹飪的技巧 Cooking Skills 價格 Price points 牛隻大小 Cattle size 牛肉的成本 Cost of beef 熟練的工作人員 Skilled staff 顧客需求 Customers needs
- 17. 策略 Strategy 5. 協助XX牛肉及餐飲業者在XXX地區的發展 To assist XX beef importers and food service get into Great XX area
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