• 1. *Digital Brand Management Services March, 2003
    • 2. *What is the value of a brand?
    • 3. *Brands are critical assets to a companyBrand Value in BillionsCoca-Cola 70 Microsoft 64 IBM 51 Disney 29 McDonalds 25 Ford 20 Apple 5 Amazon 3Brands in many cases can represent on average 35% of a company’s market capitalization50%+ Of Mkt. CapIs your Digital Brand Protected?
    • 4. *Does the Government Care?
    • 5. *Growing complexity of domain name registrations drives customer towards outsourced services x192 RegistriesRestricted 106 countriesUnrestricted 86 countries3 Commercial .com, .net, .org4 Restricted .edu, .gov, .mil, int.2 Unrestricted .info, .biz5 Restricted name, pro, aero, museum, coopDomain Names 243 Country Code top level domains + Existing gTLD’s + New gTLD’s + MultilingualBrands + Services + Products + DivisionsCorporate Digital AssetsRegistration Requirements, Language Barrier, Time Zones, Currencies, Renewal DatesMultiLingual gTLD 130 LanguagesMultilingual ccTLD 130 LanguagesDomain Names Management Challenges
    • 6. *VeriSign Digital Brand Management ServicesBRANDSProtect and PromoteIn the Digital World
    • 7. *Breath of digital asset management services Industry expertise, enterprise customer support Financial strength and stability Market leader and Registry operator - VeriSign manages more than 80% of Fortune 1000 .com, .net and .org names - DBMS has ~200 clients of the Global 500 Global Reach Serious about Security - More than 5 billion DNS lookups per dayDigital Brand Management ServicesHighlights…..
    • 8. *Strategy“Domain Names – The E-Sign to Your Business” … Ted Chamberlin Gartner, Inc. Aug 22, 2001MonitorBuildManageSearchBest Practice…..Digital Brand Management Services
    • 9. *Best Practice >>> Strategy….. Risk tolerance ? Corporate Security? Copyright Piracy Protection? Intellectual Property Protection? E-Commerce Strategy? Brand Protection? On-line Partner Compliance? Unauthorized Distribution? Renewal Management ?Digital Brand Management Services
    • 10. *Best Practice >>> Research….. Global Search on Domains – gTLDs / cCTLDs? Trade Marks, Service Marks, Brands, Domains, Slogans? Registrant Search? Brand Presence? Home Page Content?Digital Brand Management Services
    • 11. *Online Brand Analysis Report: Discover Hong KongSearch Mechanism: Crawling 40 million+ registered domains and 20 million+ home pages. Search each domain and analyze the content of the sites to determine if the site conducting eCommerce, contain objectionable content, site alive, etc… Monitor if the brand name appears in either the domain, site title, meta tags, text/ link/ logo on the home page for each of the sites. If there is a hit, one count is recorded for that specific category (i.e. porn, hate, gambling, ....). These are highly relevant information. ….. May 22, 2003Brand Presence Brand name is present within the following parts of home pages. CountPercent     body161796%     link1207%     meta503%     image131%     title10%                                                                                            1680 Total Home Pages Domains Brand name appears on the following number of domains. (aggregated by TLD) CountPercent     COM1239%     CN516%     ORG516%     NET516%     INFO26%     CO13%     UK13%                                                                                            31 Total Domain Names Home Page Content Brand name appears on the following number of home pages. (aggregated by site category) CountPercent     conventional166199%     porn121%     violence60%     gambling50%     hate00%                                                                                            1680 Total Home Pages
    • 12. *Online Brand Analysis Report: Hong Kong TourSearch Mechanism: Crawling 40 million+ registered domains and 20 million+ home pages. Search each domain and analyze the content of the sites to determine if the site conducting eCommerce, contain objectionable content, site alive, etc… Monitor if the brand name appears in either the domain, site title, meta tags, text/ link/ logo on the home page for each of the sites. If there is a hit, one count is recorded for that specific category (i.e. porn, hate, gambling, ....). These are highly relevant information. ….. May 22, 2003Brand Presence Brand name is present within the following parts of home pages. CountPercent     body500084%     link203334%     meta63111%     image3065%     title140%                                                                                            5922 Total Home Pages Domains Brand name appears on the following number of domains. (aggregated by TLD) CountPercent     COM2361%     INFO38%     UK38%     KR38%     NET38%     ORG38%                                                                                            38 Total Domain Names Home Page Content Brand name appears on the following number of home pages. (aggregated by site category) CountPercent     conventional579198%     porn781%     violence541%     gambling311%     hate60%                                                                                            5922 Total Home Pages
    • 13. *Best Practice >>> Manage….. Domain Renewal Management Lock Down Domains and Standardize Manage DNSDigital Brand Management Services
    • 14. *Best Practice >>> Build….. Global Registration Local Presence Services Domain Recovery / AcquisitionDigital Brand Management Services
    • 15. *Netherlands (.nl) Colombia (.co) Paraguay (.py) Czech Republic (.cz) Norway (.no) El Savador (.sv) Portugal (.pt) Finland (.fi) Saudi Arabia (.sa) France (.fr) More than 100 countries have a restricted domain registration process, including 7 of the top 10 markets (as measured by GDP) VRSN Local Presence can help you to satisfy this requirements.South Korea (.kr) Germany (.de) Singapore (.sg) Hong Kong (.hk) Spain (.es) Hungary (.hu) Sweden (.se) Iceland (.is) Taiwan (.tw) India (.in) Vietnam (.vn)Australia (.au) Ireland (.ie) Boliva (.bo) Italy (.it) Brazil (.br) Japan (.jp) Canada (.ca) Jordan (.jo) Chile (.cl) Malaysia (.my) China (.cn)Global Registration - Local Presence Qualification
    • 16. *Best Practice >>> Monitoring….. Global Domain and Web Watch Install Surveillance to Continuously Monitor BrandsDigital Brand Management Services
    • 17. *Digital Brand Management ServicesDomain Watch for Cybersquatting A truly unique cybersquatting solution combining 100% coverage of all TLDs, patented web crawling technology, and a case management system Web Watch for Online Brand Abuse (includes Domains) A truly unique brand protection solution combining 100% coverage of home pages and registered domains, patented web crawling technology, and a case management system. Premium Brand Protection (Comprehensive) A comprehensive protection solution covering 40,000,000+ domains and 5,000,000,000+ web pages, and many more. Introducing uniquely affordable brand protection services.
    • 18. *Watch ProductsMaster List of over 40,000,000 Registered Domains+ Monthly Searches of Every Home Page+ Detailed Attributes about Offending Site for Context+ Exclude Criteria to Eliminate Irrelevant Information+ Action CenterUnique, aggressively priced online brand protection productsThese low-cost services leverage industry-proven technology.Digital Brand Management Services
    • 19. *Intelligence CenterTechnology of Intelligence CenterDigital Brand Management Services
    • 20. *Product DetailsDomain WatchWeb WatchTYPE OF BRAND ABUSE IDENTIFIED:Brand Use in Domain (cybersquatting) Brand Use in Home Page Text (visible or invisible)Brand Use in Home Page Source Code (meta tag)Brand Use in Link on Home PageLogo Use on Home PageMATCHING TECHNOLOGY:Wildcard Search within DomainCommon Misspellings within DomainUse of Special Characters within DomainExact Match on Home PageDigital Brand Management Services
    • 21. *Product Details ContinuedDomain WatchWeb WatchCONTEXTUAL INFORMATION PROVIDED:Site Status (Live, Parked, Error)eCommerce Status (Yes or No)Objectionable Content Flag (Hate, Violence, Gambling, Pornography)Site TrafficArchive Version of PageSite Registration Contact InformationDigital Brand Management Services
    • 22. *Product Details ContinuedDomain WatchWeb WatchFILTERING AND RELEVANCY CRITERIA:Exclude Based on List of Sites  Exclude Based on Top-Level Domains  Exclude Based on Site Status  Exclude Based on Objectionable Content  Exclude Based on eCommerce Status  Excluded Based on Minimum Amount of Site Traffic  Exclude Previously Delivered SitesExclude Based on Location of Brand Presence DELIVERY:Monthly Reports  Action Center Subscription Digital Brand Management Services
    • 23. *Brand Monitoring Services ComparisonDomain WatchWeb WatchBrand Protection (Premium)Search Scope40,000,000+ domains 40,000,000+ domains 20,000,000+ home pages40,000,000+ domains 5,000,000,000+ web pages Spam emailRelevancy CriteriaExclude listsExclude listsCustomer-specific configuration of scoring formulas Site AttributesYesYesYesAction CenterBasic FeaturesBasic FeaturesAdvanced Features: Batch email Upload Evidence Folders 5 user idsA simplified comparison of Brand Monitoring Services:Digital Brand Management Services
    • 24. *New China ccTLDDBM Portal Home Page…..Digital Brand Management Services
    • 25. *Domains reporting…..Digital Brand Management Services
    • 26. *Domain Manage Home Page…..Digital Brand Management Services
    • 27. *Task Order Audit Trail…..Digital Brand Management Services
    • 28. *Corporate Intellectual Property LawyersProtecting valuable trademarks and brands on the Internet through domain names Preventing off-shore cybersquatters from infringing on intellectual property Preventing litigation in foreign country to get back a domain name that is trademarked – chances are you’ll lose!Marketing/ E-CommercePromoting brands and e-commerce initiatives globally through domain name registration – local content, global message Driving traffic to e-commerce through ccTLD registration Protecting valuable trademarks and brands on the Internet through domain namesWebmaster/ Technical ContactsManaging the inventory of domains and receiving a consolidated quarterly billing statement Renewing domains automatically and paying in a foreign currency when required Providing security for gTLDs domain names preventing unauthorized modifications or deactivations Customer Benefits…..Digital Brand Management Services
    • 29. *bMaster Services Agreement: No P.O. or money needed to execute 2 year term, automatic 2 year renewals Designate up to 5 individuals to place task orders Automatic discount on premium services such as international registrations Dedicated account team from VeriSign Digital Brand Management Services Service-level guarantee Task Order Online Portal ManagementImplementation is easy …..Digital Brand Management Services
    • 30. *Digital Brand Management ServicesPortfolio of global digital brand assets Enterprise level of service Authoritative industry knowledgeProtect and PromoteDriving Brand Value in the Digital World