2. This document was created for the exclusive use of our clients. It is not complete unless supported by the underlying detailed analyses and oral presentation. It must not be passed on to third parties except with the explicit prior consent of Roland Berger & Partners.内容 页码
A. 战略相关术语的定义和作用 3
B. 公司的战略 9
C. 如何制定公司战略 19
D. 制定战略的几种工具介绍 492
9. Roland Berger & Partner GmbH – International Management Consultants
Barcelona – Beijing – Berlin – Brussels – Bucharest – Budapest – Buenos Aires – Detroit – Düsseldorf – Frankfurt – Hamburg – Kiev – Lisbon
London – Madrid – Milan – Moscow – Munich – New York – Paris – Prague – Riga – Rome – São Paulo – Shanghai – Stuttgart – Tokyo – Vienna – ZurichB. 公司的战略9
19. Roland Berger & Partner GmbH – International Management Consultants
Barcelona – Beijing – Berlin – Brussels – Bucharest – Budapest – Buenos Aires – Detroit – Düsseldorf – Frankfurt – Hamburg – Kiev – Lisbon
London – Madrid – Milan – Moscow – Munich – New York – Paris – Prague – Riga – Rome – São Paulo – Shanghai – Stuttgart – Tokyo – Vienna – ZurichC. 罗兰•贝格公司制定企业发展战略的方法19
49. Roland Berger & Partner GmbH – International Management Consultants
Barcelona – Beijing – Berlin – Brussels – Bucharest – Budapest – Buenos Aires – Detroit – Düsseldorf – Frankfurt – Hamburg – Kiev – Lisbon
London – Madrid – Milan – Moscow – Munich – New York – Paris – Prague – Riga – Rome – São Paulo – Shanghai – Stuttgart – Tokyo – Vienna – ZurichD. 制定战略的几种工具介绍49
50. Roland Berger & Partner GmbH – International Management Consultants
Barcelona – Beijing – Berlin – Brussels – Bucharest – Budapest – Buenos Aires – Detroit – Düsseldorf – Frankfurt – Hamburg – Kiev – Lisbon
London – Madrid – Milan – Moscow – Munich – New York – Paris – Prague – Riga – Rome – São Paulo – Shanghai – Stuttgart – Tokyo – Vienna – ZurichSWOT分析(强项、弱点、机会、威胁分析)50