• 1. Creating Effective Proposals Writing an Effective Executive SummaryC O N S U L T I N G
    • 2. General RulesBegin Early Follow RFP Instructions Highly Thematic Clear, Expository Writing Explicit Messages Active Voice, First or Third Person, Present Tense, Positive/Confident (but not arrogant) Tone Avoid Adverbs and Overblown Writing Utilize Summary Graphics
    • 3. ObjectivesGet the Reader’s Attention Show our Understanding of the Problem Insights/Perspectives Summarize Key Parts of Our Approach/Solution - Focus on How Convey Confidence that KPMG is the Best Firm to do the Job - Why? Obtain Important Points/Themes from Major Section Writers
    • 4. Preparing and Writing IFirst Steps Read the RFP/Opportunity Fact Sheet Review Proposal Discriminators and Themes Analyze Proposal Learn Customer ‘Hot Buttons’ Review Other Executive Summaries
    • 5. Preparing and Writing IIBuild Outline Outline Each Page Major Headings, Ideas and Graphics Map Themes and Discriminators to Headings
    • 6. Preparing and Writing IIIWork Through Each Section Flesh Out Ideas that will be Developed Use Selected Proposal Graphics Create Summary Graphics Use New Graphics/Text Sparingly Create Text Adapt Proposal Text (minimize direct lifts) Write Introductions, Linkages, Closing Points
    • 7. Editing and RevisionsEnsure Good Draft for Red Team Review Seek BDM Review Seek Sr. Manager/Partner Review Don’t Skip Editor Fine Tune Continuously
    • 8. Any Questions?Carl Rosenblatt BDST Manager, Public Services Tyson’s Tower 703 747-6508