11. 营销的核心概念 产品Product or Offering价值与满意 Value and Satisfaction需要、欲望和需求Needs, Wants, and Demands 交换与交易Exchange and Transactions 关系和网络Relationships and Networks 目标市场和市场细分Target Markets & Segmentation 营销渠道Marketing Channels 供应链Supply Chain 竞争Competition 营销环境Marketing Environment
42. **8 供应链(supply chain)美国供应链协会(Supply Chain Council)把供应链定义为:在生产和让渡最终产品的过程中,从供应商的供应商到顾客的顾客所付出的所有努力。
Encompasses every effort involved in producing and delivering a final product, from the supplier`s supplier to customer`s customer.
52. 营销的核心概念 产品Product or Offering价值与满意 Value and Satisfaction需要、欲望和需求Needs, Wants, and Demands 交换与交易Exchange and Transactions 关系和网络Relationships and Networks 目标市场和市场细分Target Markets & Segmentation 营销渠道Marketing Channels 供应链Supply Chain 竞争Competition 营销环境Marketing Environment