• 1. Actionable AnalyticsPresented by: First-name Last-name● title● 2nd February 2008Eyeblaster AnalyticsEB Orange 246/137/51EB Green 52/70/13EB Gray 161/161/161EB Yellow 255/200/40250/196/153153/162/134208/208/208255/227/147Primary colorsLight tint123/69/2626/35/781/8181128/100/20Dark tintTOP 10 User interfaces of 2008
    • 2. AgendaIndustry Challenges Eyeblaster Analytics – Key Components Campaign Monitor One-click Reporting Report Generator Custom Report Builder Plug-in for Excel Data Feeds Service
    • 3. Pain PointsOverwhelming amount and variety of data Hard to draw quality conclusions Multi-channel campaigns Offline vs online Digital channels (search , display, mobile) Ad serving platforms Disparate reporting systems
    • 4. Eyeblaster AnalyticsMaking data actionable Metrics for real business objectives ReliabilityTOP 10 User interfaces of 2008
    • 5. Making Data Actionable Campaign Monitor Report Generator Plug-in for Excel Data Feeds ServiceOne-click Reporting Custom Report Builder & Service
    • 6. ROI Cost Conversion tags Metrics for Business ObjectivesDelivery Impressions Clicks Unique Site/Publisher overlap Engagement Dwell Interaction Expansion Video playback
    • 7. Site OverlapAccurately measure unique users by each publisher When do publishers overlap to deliver multiple impressions to same user Check your media buy: which publisher is overlapping with whichBack to Metrics slide
    • 8. Dwell TimeGo beyond interaction Build brand moments Measure brand engagement
    • 9. What is Dwell Time?average number of seconds the user engaged with the ad including mouse-on-ad, user initiated expansion, user initiated video & timed custom interaction
    • 10. How it WorksBack to Metrics slide
    • 11. Day of the week* Weekdays (Mon – Fri): 62 Sec. Weekends: (Sat – Sun): 52 Sec.On average, weekday Dwell Time is 10 seconds longer than weekends*1 min
    • 12. Hewlett Packard: 2008Amazing execution. Clear calls to action and love the 3D effects. Have not seen an ad unit like this before. Hats off Eyeblaster and kudos to Goodby,. Is there anything you can not do? Digital Design Professional“ ”
    • 13. Making Data Actionable Campaign Monitor Report Generator Plug-in for Excel Data Feeds ServiceOne-click Reporting Custom Report Builder & Service
    • 14. Campaign MonitorCampaign insights in real time At-a-glance monitoring of key campaign data Back to Solutions slide
    • 15. Campaign Ready, Set, GoCampaign Monitor your window to the campaignPredefinedCustomInstant access to Key Performance Indicators View all campaigns at a glance Detect problems quickly and easily Gain control with real-time dataBackCMCRBReport Generator1-ClickPlug-in for ExcelData Feed
    • 16. One-click ReportingActionable insights at your fingertips Prepare to impress Back to Solutions slide
    • 17. At the click of a buttonWe've taken the one-click PowerPoint summary and Excel data and made it our own for the client’s main campaigns this holiday season. We've received great feedback on these results, and it takes us far less time to pull everything together. Alexia Paterson, MediaCom, Media Executive“ ” Full Campaign Summary slide deck in standard PPT format Visual representation of campaign performance dataPredefinedCustomBackCMCRBReport Generator1-ClickPlug-in for ExcelData Feed
    • 18. Report GeneratorA complete campaign analysis package Witness your data come to life Back to Solutions slide
    • 19. Made to measure23 predefined reports, grouped into 8 simple categories For agencies, publishers and creative shops+ Embedded Benchmarks + GraphsPredefinedCustomBackCMCRBReport Generator1-ClickPlug-in for ExcelData Feed
    • 20. Made visualVisual assistance of graphs embedded in reports Selected Eyeblaster benchmarks embedded for comparison PredefinedCustomBackCMCRBReport Generator1-ClickPlug-in for ExcelData FeedEyeblaster benchmark sample
    • 21. Custom Report Builder (CRB)Freedom to create any report you want, instantly The real solution to flexibility A superb new user experience Back to Solutions slide
    • 22. Mix & MatchSelect the metrics you need Mix delivery, engagement and conversion data in one report All delivered in flat Excel Copy and paste the data to other sources PredefinedCustomBackCMCRBReport Generator1-ClickPlug-in for ExcelData Feed
    • 23. © 2008 Eyeblaster. All rights reservedStands out in the crowd Ease of use complements innovation Get it ad hoc or scheduled Significant time saved Use metrics available only in the CRB Analysis made easy!
    • 24. Custom Reporting ServiceTailored reports built for unique needsDefine data structureDefine required formatDefine filtering optionsYour list of custom reports available on-lineBack to Solutions slide
    • 25. Plug-in for ExcelAdvanced analytics for experienced users Back to Solutions slide
    • 26. Slice and DicePerform exploratory, advanced analysis Play around with the data Pivot tables with all the account’s data Actionable results are immediate PredefinedCustomBackCMCRBReport Generator1-ClickPlug-in for ExcelData Feed
    • 27. Data Feeds ServiceBespoke custom projects All the data available in one place Back to Solutions slide
    • 28. Data Feeds ServiceSee the full picture in one placeTransfer Eyeblaster data directly to your database Integrate data automatically into any analytics systems Data is transported in a secured way, and monitored 24/7 © 2009 Eyeblaster. All rights reservedPredefinedCustomBackCMCRBReport Generator1-ClickPlug-in for ExcelData Feed
    • 29. Eyeblaster AnalyticsAccountability & measurability across media to ensure ad expenditure is giving results Deeper, actionable analysis in less time More effective campaigns, increased ROI
    • 30. Thank youRumor has it that competitors consider Eyeblaster Analytics as the golden standard in the industry. Contact us to find out more.