（9）Unit 1 The mass media
阅读理解
1 Have you ever noticed a character on a TV show or in a movie drinking your favorite brand of cola or driving your favorite type of sports car This is called product placement or PPL for short and it is a form of advertising in which a product is inserted (插入) into the scene of a movie or a TV program PPL has increased greatly in recent years and has become some companies＇ favorite method of advertising their products If you saw the movie SpiderMan you might have noticed ads for Samsung Electronics Toyota cars and Dr Pepper soda
Companies love the convenience of PPL there are no commercials to make models to hire nor concepts to dream up By featuring their product in a popular TV show or movie that product is naturally connected with an appealing character in a comfortable setting Take one of the main characters on Friends for example Think about Rachel in a fine Ralph Lauren suit working at a Ralph Lauren store in New York City And entertainment producers have a crush on the money PPL brings in—in fact the entire production budget for some movies is sometimes paid by the films＇ PPL advertisers
However there is increasing objection to the growing PPL trend Critics say obvious PPL in movies or TV shows destroys viewers＇ ability to escape into the fantasy world on the screen Directors and writers hate having to include a product in a scene mining the writing and aesthetic (美学) quality of the piece And consumer groups warn that kids cannot discern (觉察出) PPL When for example a child sees his favorite character wiping her lips with a Kleenex after drinking CocaCola it is likely that the child would falsely think that Kleenex and Coca Cola are the general terms for all similar products This suggests that PPL can be a powerfully subconscious tool that encourages kids to develop preferences for certain brands
Regardless of how critics feel about it there is little doubt that PPL will continue to play a significant part in entertainment for the foreseeable future
1PPL is a type of ad that ______
A enables businesses to develop fast
B helps people get to know the latest trend
C places a product in a movie or a TV show
D uses characters related to a movie or a TV show
2What does the underlined part have a crush on mean
A Receive B Appreciate C Dislike D Waste
3Why do consumer groups object to PPL
A It prevents viewers escaping from the real world
B It can cause children to prefer certain brands easily
C It destroys the artistic beauty of the show or the movie
D It creates negative connections between products and movies
4 What＇s the author＇s attitude towards the growing PPL trend
A Positive B Doubtful C Cautious D Unconcerned
2 Advertising can be defined as a paid form of nonprofessional but encouraging and positively favorable presentation of goods and services to a group of people by a sponsor In the simplest words advertising is an introduction to consumers and the general public of services and goods
No company can guarantee to make a profit on any product unless it advertises first Advertising creates brand awareness in the general public and makes business more popular within the circle of potential (潜) buyers
There are three types of media print broadcast and direct media The first category consists of printed information sources — newspapers and magazines which are relatively cheap Nearly everybody reads newspapers Moreover newspapers are generally local which allows small local businesses to advertise directly to their potential customers But most of the ads in newspapers have no color and are not that appealing Instead you find opposite ads in the second type of print medium magazines
For the advertiser the greatest advantage of magazines is that they have specialized groups of readers For example the people who read Car and Driver are probably not the same people who read Glamour which is a women＇s magazine Therefore advertising in a magazine allows a business to direct its ads to the people who are most interested in the product
The second category is the broadcast media Almost everybody listens to the radio which is usually local However the radio is a background medium and most listeners are doing something else while listening Because radio listeners exist over many stations a company may have to advertise at the same time on several stations to reach target audience
Millions of dollars are spent each year on radio ads but more millions on television advertising Of all the media TV with sound sights and motion is the most dramatic How many of you for instance can sing the slogan for CocaCola That＇s because TV permits ads to reach large numbers of people on a national or regional level in a short period of time
Mail which costs little is one of the direct media Mail advertising messages are targeted on those most likely to buy the product or service But unfortunately many are viewed as junk mail Billboards which you see when you＇re driving down the street are useful because they are colorful and easy to see and short enough for drivers to read as they are passing by Signs and posters appearing in the places where the product is being sold such as supermarkets are other direct media
1According to the passage why do companies advertise
A Because advertisements are nonprofessional but encouraging
B Because companies will not make any profit if they don＇t advertise
C Because ads make companies well recognized and business profitable
D Because advertising is an introduction to consumers and the general public
2The underlined part opposite ads in Paragraph 3 refers to ______
A ads in magazines
B ads in newspapers
C ads which are colorful and appealing
D ads which have no color and are not appealing
3For a small local company to advertise which of the following is it least likely to choose
A Newspapers B Radios C Magazines D Mail
3 On Monday about 270 pilot whales got into difficulty on a sandbank at Macquarie Heads near Strahan on Tasmania＇s west coast Another 200 whales were found on Wednesday making it Tasmania＇s largest recorded stranding event The Department of Primary Industries Parks Water and Environment (DPIPWE) said that about a third had died
Marine biologists arrived in the area to carry out rescue operations They planned to use specialized equipment such as special tarpaulins (防水油布) to push the whales back into the deep water The local police also assisted in the rescue
The whales that were stranded are pilot whales and they are found in almost all the oceans of the world Pilot whales are in fact one of the largest members of the dolphin family but they are treated as whales They were named pilot whales because it was thought that each pod followed a ＇pilot＇ in the group
Whale stranding commonly known as beaching is a phenomenon in which whales and dolphins strand themselves on land usually on a beach Several explanations for why whales strand themselves have been proposed including changes in water temperatures unusual features of whales＇ echolocation in certain surroundings but none have so far been universally accepted as a definitive reason for the behavior
In recent years whale stranding has become more frequent around the world It was reported that in November 2018 a dead sperm whale that was washed ashore in eastern Indonesia had consumed a horrifying collection of plastic trash including 115 drinking cups 25 plastic bags plastic bottles two slippers and a bag containing more than 1000 pieces of string In all the plastic contents of the whale＇s stomach weighed around six kilograms The bags are black due to a reaction with the creature＇s stomach acids according to Thai Whales Group A study has shown that a person on average breathes or swallows at least 74000 microscopic particles of plastic each year
1How many whales died according to DPIPWE
AAbout 160 BAbout 200 CAbout 270 DAbout 470
2What does the underlined word stranding mean in Paragraph 1
ABeing put in danger BBeing found extinct
CBeing trapped in trouble DBeing left or driven ashore
3What does the author want to tell us by the numbers in Paragraph 5
AWhales mistake plastics for food BWhales need the ability of selfprotection
CWhales＇ living conditions are worsening DWhales have an excellent digestive system
4What will be discussed probably following the last paragraph
AProtective measures for whales BThe reasons for whale stranding
CStudying whales＇ stomach deeply DResearching the oceans＇ ecosystem
4 Recently I read Nineteen EightyFour a novel by George Orwell set in a state where even the language people use is controlled Adjectives are forbidden and instead they use phrases such as ungood plus good and doubleplus good to express emotions As I first read this I thought how impossible it would be in our society to have such vocabulary However the more I thought about it the more I realised in its own way it＇s already happening I send messages to my friends and alongside each is the emoji I often use the emojis to emphasise something or to keep the tone from being too serious because they convey my emotions much better than I ever could using just words And I wonder with our excessive use of emojis are we losing the beauty and diversity of our vocabulary
English has large vocabulary which is widely used in the world but who＇s to say what it＇ll be like in the future Perhaps we will have a shorter language using abbreviations(缩写词) like LOL(laugh out loud) or BRB (be right back) instead of saying the full phrases So does this mean our vocabulary will shrink Is it the start of an exciting new era Will people look back on us in the future and say this is where it all began — the new language Or is this a classic case of the older generations＇ saying Things weren＇t like that when I was younger We didn＇t use emojis to show our emotions
Yet when you look back the power of image has always been there Even in the prehistoric era they used imagery to communicate and what＇s even more incredible is that we are able to analyse those drawings and understand the meaning of them thousands of years later Pictures have the ability to transcend time and language Images be it cave paintings or emojis allow us to convey a message that＇s not restrictive but rather universal
1Why does the author mention Nineteen EightyFour
ATo show his interest BTo introduce the topic
CTo provide an example DTo describe a phenomenon
2Why does the author like using emojis
ATo save time of typing
BTo make fun of friends
CTo reduce the use of words
DTo express naturally and casually
3Which word can best replace the underlined word shrink in Para 2
ADisappear BDecline CIncrease DChange
4What will the author agree with
AEmojis will not restrict our communication
BEmojis will destroy the variety of vocabulary
CEmojis are useless and meaningless in the future
DEmojis will replace English as the most popular language
二七选五
5 If you＇re a gamer who＇s constantly glued to your phone it could be time to ask for medical help
The World Health Organization (WHO) officially listed gaming disorder as a mental health condition in 2019 ①_____
Video gaming is like a nonfinancial kind of gambling (赌博) from a psychological point of view Mark Griffiths a professor from Nottingham Trent University in the UK told the Associated Press (AP) Gamblers use money as a way of keeping score while gamers use points
②_____ People need to understand this doesn＇t mean every child who spends hours in their room playing games is an addict otherwise doctors are going to be flooded with requests for help Joan Harvey a spokeswoman for the British Psychological Society told the AP
③_____ For example a 21yearold Chinese woman surnamed Wu in Guangdong Province went blind in one eye after playing a mobile game for a whole day On days when I have no work I usually get up at 6 am eat breakfast and play until 4 pm she said Then I＇ll eat something have a nap (睡) and play until 1 am
Wu isn＇t alone According to a study published by China Youth Daily about one in five young Chinese people plays online video games for at least four to five hours per day ④v_____ The Ministry of Education issued a notice asking Chinese schools and parents to prevent students from becoming addicted to the Internet and games
Other countries have also taken action ⑤_____ Meanwhile in Japan some mobile phones have a special mode for children that lets their parents control what games they can download and how long they can play
AThis means it＇s now on the same list as other mental illnesses
BThankfully measures have been taken to deal with the problem
CWe often see people around us playing games on their mobile phones
DIn South Korea children are forbidden to play video games after midnight
EWHO＇s main work is to improve the mental health of individuals
FBut if you lose control over your gaming habits you＇ll face serious problems
GHowever it doesn＇t matter if you play your favorite game now and then
三完形填空
6 I don＇t have many secrets because I＇m a terrible liar But there was one huge secret that I 1 for years — I failed my first driving test I had never failed a test before and had never even come 2
I 3 up for driving lessons I got a perfect score for my written exam but getting behind the wheel was a different 4 When October 30th came I felt very confident and really wanted to 5 the brandnew license I would get 6 that special day I can＇t 7 if I was nervous What I do remember is my starting the test pausing at a stop sign for a few 8 and being asked by the instructor to pull over I failed for my pause was indeed a pause and not a real stop But I told everyone I didn＇t take the test
One Friday a month later I went to the test spot again and 9 the test Later that night I 10 for the first time by myself which brought me an amazing feeling I had never experienced But still I couldn＇t 11 telling anyone the truth So I didn＇t It wasn＇t until midway through college life that I came clean And I 12 enough courage to bring the 13 out into the open
Now I realize 14 and imperfection are two things everyone has to experience without which one couldn＇t become a 15 man
1A knew B investigated C discovered D kept
2A late B naturally C close D easily
3A signed B made C stood D came
4A category B story C edition D routine
5A turn in B lay aside C give away D show off
6A Looking back on B Looking down on C Giving way to D Getting back to
7A judge B doubt C remember D complain
8A seconds B hours C days D weeks
9A observed B studied C passed D argued
10A screamed B drove C left D succeeded
11A forget B advise C enjoy D imagine
12A gathered B searched C acquired D needed
13A faith B rule C fault D fact
14A honesty B failure C sadness D discrimination
15A shy B silent C true D confident
四语法填空
7 Many people have the hobby of collecting things e g stamps postcards or antiques In the 18th and 19th centuries ①_________(wealth) people travelled and collected plants historical objects and works of art They kept their collection at home until it got too big ②_________ until they died and then it was given to a museum The 80000 objects collected by Sir Hans Sloane for example ③_________ (form) the core collection of the British Museum ④_________ opened in 1759
The parts of a museum open to the public ⑤_________ (call) galleries or rooms Often only a small part of a museum＇s collection ⑥_________ (be) on display Most of it is stored away or used for research
Many museums are lively places and they attract a lot of visitors As well as looking at exhibits visitors can play with computer simulations (模拟) and imagine ⑦_________ (they) living at a different time in history or ⑧_________ (walk) through a rainforest At the Jorvik Centre in York the city＇s Viking settlement is recreated and people experience the sights sounds and smells of the old town Historical ⑨_________ (accurate) is important but so is entertainment Museums must compete ⑩_________ people＇s spare time and money with other amusements Most museums also welcome school groups and arrange special activities for children
五写作
8假定李华美国朋友John想解中国档较火书信朗读节目见字面 (Litters Alive)请写信介绍该节目
写作点
1 该节目源英国类似节目名观众朗读书信
2 选书信源广泛观众体验生事
3 该节目简单方式展现传统文化—— 书信
注意
1 词数80左右
2 适增加细节行文连贯
______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
9阅读面材料根容段落开头语续写两段构成篇完整短文
Sam and I had been paired up through a mentoring (辅导) program when he was a first grader As a former teacher I missed making an impact on young people so as soon as I heard of this program for atrisk school kids I signed up
At first it didn＇t seem as if the two of us were a good match Sam hardly looked at me he barely spoke or smiled I tried everything to engage his attention Nothing worked Week after week I＇d drive for 30 minutes to the school only to sit with a little boy who didn＇t seem to care whether I was there or not I was so frustrated (受挫)
One day I noticed Sam wearing an Iron Man shirt The next week I brought a board game (棋盘游戏) featuring Iron Man characters When I opened the box he was attracted He joined me and played the game with me As I was leaving that day he looked up at me and said See you next week
He and I built our relationship from there I would spend my Friday lunch period with him talking playing games and just being a friend Little by little he opened up to me about his home life His dad wasn＇t around His mother supported the family by working nights at a local factory so Sam＇s older sibling took care of him most of the time
Right then and there I wished to make sure the two of us always kept in touch—even after the program ended Now it would be our last Friday lunch together How could I make sure we had a great meal and he would still remember me
So I looked for some inspiration for a perfect gift for him the gift Sam would enjoy holding on to On Wednesday I was watching TV and a fastfood restaurant commercial came on advertising the toy that came in the kids＇ meals—a small Iron Man toy
注意续写词数应150左右
Paragraph 1
Suddenly it hit me Here was the idea I＇d been looking for
______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
Paragraph 2
At the school I sat down with Sam and handed him the bag
______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
答案解析
1答案：14 CBBA
解析：1根文章第段中a form of advertising in which a product is inserted (插入) into the scene of a movie or a TV program知PPL指电影者电视节目里面植入广告
2 PPL娱乐生产商带钱推测应该喜欢种获益方式选B项
3根第三段句知应选B项
4 根段容知作者植入广告发展持积极态度
2答案：13 CCB
解析：1根文章第二段容知公司做广告扩知名度获取利润选C
2根opposite ads前面关键词Instead知杂志广告应报纸广告相反仅色彩读者吸引力选C
3结合文章第三段中newspapers and magazines which are relatively cheap Nearly everybody reads newspapers Moreover newspapers are generally local which allows small local businesses to advertise directly to their potential customers知报纸杂志做广告相便宜结合第七段中Mail which costs little知通邮件做广告花费少公司会考虑媒体根第五段中 Because radio listeners exist over many stations a company may have to advertise at the same time on several stations to reach target audience知通收音机做广告代价较高公司般太选择通较知B项正确
3答案：14ADCA
解析：1考查简单计算根第段容知总约470头鲸搁浅约三分鲸已死亡约160头鲸已死亡选A
2考查词义猜测第二段中They planned to use specialized equipment such as special tarpaulins(防水油布) to push the whales back into the deep water第四段第句话知海洋生物学家鲸推回深水域说明鲸岸搁浅strand意(船鱼等)搁浅选D
3考查推理判断第五段中It was reported that in November 2018 a dead sperm whale that was washed ashore in eastern Indonesia had consumed a horrifying weighed around six kilograms知头鲸吃塑料垃圾作者想通第五段中数字告诉鲸生存条件正恶化选C
4考查推理判断段告诉年鲸搁浅非常常见举出抹香鲸事例推断出接应该谈保护鲸措施选A
4答案：14BCBD
解析：1考查推理判断根第段中Recently I read Nineteen Eighty Four the more I thought about it the more I realised in its own way it＇s already happening知作者通提说九八四引入文章话题选B
2考查细节理解根第段中I send messages to my friends and alongside each is the emoji I often use the emojis to emphasise something or to keep the tone from being too serious because they convey my emotions much better than I ever could using just words知作者喜欢表情符号然意表达想法选C
3考查词义猜测根第二段中Perhaps we will have a shorter language using abbreviations(缩写词) like LOL(laugh out loud) or BRB(be right back) instead of saying the full phrases So does this mean our vocabulary will shrink知缩写词完整短语表达作者发出疑问否意味着词汇减少shrink减少缩选B
4考查推理判断根段中Pictures have the ability to transcend time and language Images be it cave paintings or emojis allow us to convey a message that＇s not restrictive but rather universal知作者认表情符号会限制交流选D
5答案：AGFBD
解析：①文提世界卫生组织正式游戏障碍列种心理健康疾病A项意味着现精神疾病名单承接文选A
②结合段容空this doesn＇t mean every child who spends hours in their room playing games is an addict知空处表示转折引出段容选G
③联系文知段段进行举例说明加控制长时间玩游戏引发问题F项符合语境
④结合文容推知处指已采取措施解决青少年沉迷网络游戏问题选B项
⑤段第句提国家已采取行动空介绍日针孩子沉迷网络游戏采取措施推断空处应涉某国家采取措施选D
6答案：15 DCABD 610 ACACB 1115 DADBC
解析：1联系语境结合选项知作者保守年秘密选D
2根文中 I had never failed a test before知作者前考试未失败甚没接失败come close意达选C
3根文中 I got a perfect score for my written exam知作者报名参加驾驶课程 sign up for意报名参加选A
4根文中but语境知然作者笔试分数十分完美实际驾驶外回事 a different story译回事选B
5根文中 the brandnew license I would get语境知作者想驾炫耀番选D
6根文知作者回顾考试天情景选A look back on意回顾回忆
7结合语境尤文中What I do remember is my starting the test知现作者已记清时否紧张选C
8根常识结合选项推断作者暂停秒钟选A
9结合文容知月星期五作者考点通考试选C
10根文中 for the first time by myself知作者通驾考试第次开车选B
11根But still联系语境知处指作者法想象说出实情选D
12结合文知处指作者鼓足勇气事实公开讲出选A
13参见题解析
14根文中and imperfection语境知作者明白失败完美历事情选B
15根文中作者历知作者明白：没历失败完美成真正意义选C
7答案：①wealthy ②or ③formed ④whichthat ⑤are called ⑥is ⑦themselves ⑧walking ⑨accuracy ⑩for
解析：①考查形容词根设空处面名词people知里应形容词wealthy修饰
②考查连词分析句子结构知until it got too biguntil they died列时结合语境知处表示选择关系连词or
③考查般时分析句子结构知处谓语动词时结合文知处动作发生应般时答案formed
④考查定语句分析句子结构知设空处引导定语句定语句中作语先行词the British Museum处关系代词whichthat
⑤考查般现时动语态分析句子结构知该句语The parts of a museum设空处谓语动词语间动关系结合语境知里客观事实处般现时动语态
⑥考查般现时谓致根时间状语Often知该句应般现时设空处谓语动词语only a small part of a museum＇s collection单数形式处is
⑦考查反身代词根语境知语visitors发出动作imagine作身处应反身代词形式答案themselves
⑧考查非谓语动词分析句子结构知设空处前面living at a different time in history列作动词imagine宾语处walking
⑨考查名词根语境设空处前修饰词Historical知处应名词accuracy作语
⑩考查介词根语境知处表达空闲时间金钱娱乐活动进行竞争compete for……竞争应介词for
8答案：
Dear John
Nice to learn that you want to know about a popular Chinese TV show Letters Alive I＇d like to tell you all that I know
Letters Alive took its idea from a similar UK program Celebrities are invited to read letters bringing their stories alive for the audience The stories they read come from a variety of owners and have a diverse range of subjects which allows audience to experience someone else＇s life It is also the simplest way to show the traditional culture—letters
If you want to know more why not watch the show and experience it in the flesh I＇m sure you＇ll benefit a lot
Yours
Li Hua
9答案：
Paragraph 1
Suddenly it hit me Here was the idea I＇d been looking for I decided to purchase the food as a treat for our final lunch and give him a gift that he could remember So that Friday I left my house early and stopped by the near fastfood place to buy the meal with the Iron Man toy But that restaurant had no Iron Man toys My heart sank as I heard this After trying my luck at several other restaurants finally I got what I wanted
Paragraph 2
At the school I sat down with Sam and handed him the bag Sam opened the bag and pulled out the food and then the toy — an Iron Man toy His eyes became watery You know no one knows that my favorite is Iron Man except you he said You got me this so I will always remember you He hugged me and added I＇m going to keep this forever It＇s been more than a year since that day and Sam still texts me every week
解析：考查段落续写文物线索展开讲述作者做老师期间Sam间建立起深厚友谊
Sam相处程中作者知道Sam喜欢Iron Man作者决定送Sam玩具次电视家快餐店广告中出现 on man玩具
1段落续写：①第段首句容突然想：直寻找想法知第段描写作者买 Iron man玩具程②第二段首句容学校Sam坐起包递知第二段描写Sam开包发现礼物表现
2续写线索：作者买礼物想法—者买礼物—送 Sam—Sam感动— 直作者保持联系
3词汇：行类①购买：purchase buy②开open unfold情绪类①感动：eyes became watery movedtouched
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阅读理解
1 Have you ever noticed a character on a TV show or in a movie drinking your favorite brand of cola or driving your favorite type of sports car This is called product placement or PPL for short and it is a form of advertising in which a product is inserted (插入) into the scene of a movie or a TV program PPL has increased greatly in recent years and has become some companies＇ favorite method of advertising their products If you saw the movie SpiderMan you might have noticed ads for Samsung Electronics Toyota cars and Dr Pepper soda
Companies love the convenience of PPL there are no commercials to make models to hire nor concepts to dream up By featuring their product in a popular TV show or movie that product is naturally connected with an appealing character in a comfortable setting Take one of the main characters on Friends for example Think about Rachel in a fine Ralph Lauren suit working at a Ralph Lauren store in New York City And entertainment producers have a crush on the money PPL brings in—in fact the entire production budget for some movies is sometimes paid by the films＇ PPL advertisers
However there is increasing objection to the growing PPL trend Critics say obvious PPL in movies or TV shows destroys viewers＇ ability to escape into the fantasy world on the screen Directors and writers hate having to include a product in a scene mining the writing and aesthetic (美学) quality of the piece And consumer groups warn that kids cannot discern (觉察出) PPL When for example a child sees his favorite character wiping her lips with a Kleenex after drinking CocaCola it is likely that the child would falsely think that Kleenex and Coca Cola are the general terms for all similar products This suggests that PPL can be a powerfully subconscious tool that encourages kids to develop preferences for certain brands
Regardless of how critics feel about it there is little doubt that PPL will continue to play a significant part in entertainment for the foreseeable future
1PPL is a type of ad that ______
A enables businesses to develop fast
B helps people get to know the latest trend
C places a product in a movie or a TV show
D uses characters related to a movie or a TV show
2What does the underlined part have a crush on mean
A Receive B Appreciate C Dislike D Waste
3Why do consumer groups object to PPL
A It prevents viewers escaping from the real world
B It can cause children to prefer certain brands easily
C It destroys the artistic beauty of the show or the movie
D It creates negative connections between products and movies
4 What＇s the author＇s attitude towards the growing PPL trend
A Positive B Doubtful C Cautious D Unconcerned
2 Advertising can be defined as a paid form of nonprofessional but encouraging and positively favorable presentation of goods and services to a group of people by a sponsor In the simplest words advertising is an introduction to consumers and the general public of services and goods
No company can guarantee to make a profit on any product unless it advertises first Advertising creates brand awareness in the general public and makes business more popular within the circle of potential (潜) buyers
There are three types of media print broadcast and direct media The first category consists of printed information sources — newspapers and magazines which are relatively cheap Nearly everybody reads newspapers Moreover newspapers are generally local which allows small local businesses to advertise directly to their potential customers But most of the ads in newspapers have no color and are not that appealing Instead you find opposite ads in the second type of print medium magazines
For the advertiser the greatest advantage of magazines is that they have specialized groups of readers For example the people who read Car and Driver are probably not the same people who read Glamour which is a women＇s magazine Therefore advertising in a magazine allows a business to direct its ads to the people who are most interested in the product
The second category is the broadcast media Almost everybody listens to the radio which is usually local However the radio is a background medium and most listeners are doing something else while listening Because radio listeners exist over many stations a company may have to advertise at the same time on several stations to reach target audience
Millions of dollars are spent each year on radio ads but more millions on television advertising Of all the media TV with sound sights and motion is the most dramatic How many of you for instance can sing the slogan for CocaCola That＇s because TV permits ads to reach large numbers of people on a national or regional level in a short period of time
Mail which costs little is one of the direct media Mail advertising messages are targeted on those most likely to buy the product or service But unfortunately many are viewed as junk mail Billboards which you see when you＇re driving down the street are useful because they are colorful and easy to see and short enough for drivers to read as they are passing by Signs and posters appearing in the places where the product is being sold such as supermarkets are other direct media
1According to the passage why do companies advertise
A Because advertisements are nonprofessional but encouraging
B Because companies will not make any profit if they don＇t advertise
C Because ads make companies well recognized and business profitable
D Because advertising is an introduction to consumers and the general public
2The underlined part opposite ads in Paragraph 3 refers to ______
A ads in magazines
B ads in newspapers
C ads which are colorful and appealing
D ads which have no color and are not appealing
3For a small local company to advertise which of the following is it least likely to choose
A Newspapers B Radios C Magazines D Mail
3 On Monday about 270 pilot whales got into difficulty on a sandbank at Macquarie Heads near Strahan on Tasmania＇s west coast Another 200 whales were found on Wednesday making it Tasmania＇s largest recorded stranding event The Department of Primary Industries Parks Water and Environment (DPIPWE) said that about a third had died
Marine biologists arrived in the area to carry out rescue operations They planned to use specialized equipment such as special tarpaulins (防水油布) to push the whales back into the deep water The local police also assisted in the rescue
The whales that were stranded are pilot whales and they are found in almost all the oceans of the world Pilot whales are in fact one of the largest members of the dolphin family but they are treated as whales They were named pilot whales because it was thought that each pod followed a ＇pilot＇ in the group
Whale stranding commonly known as beaching is a phenomenon in which whales and dolphins strand themselves on land usually on a beach Several explanations for why whales strand themselves have been proposed including changes in water temperatures unusual features of whales＇ echolocation in certain surroundings but none have so far been universally accepted as a definitive reason for the behavior
In recent years whale stranding has become more frequent around the world It was reported that in November 2018 a dead sperm whale that was washed ashore in eastern Indonesia had consumed a horrifying collection of plastic trash including 115 drinking cups 25 plastic bags plastic bottles two slippers and a bag containing more than 1000 pieces of string In all the plastic contents of the whale＇s stomach weighed around six kilograms The bags are black due to a reaction with the creature＇s stomach acids according to Thai Whales Group A study has shown that a person on average breathes or swallows at least 74000 microscopic particles of plastic each year
1How many whales died according to DPIPWE
AAbout 160 BAbout 200 CAbout 270 DAbout 470
2What does the underlined word stranding mean in Paragraph 1
ABeing put in danger BBeing found extinct
CBeing trapped in trouble DBeing left or driven ashore
3What does the author want to tell us by the numbers in Paragraph 5
AWhales mistake plastics for food BWhales need the ability of selfprotection
CWhales＇ living conditions are worsening DWhales have an excellent digestive system
4What will be discussed probably following the last paragraph
AProtective measures for whales BThe reasons for whale stranding
CStudying whales＇ stomach deeply DResearching the oceans＇ ecosystem
4 Recently I read Nineteen EightyFour a novel by George Orwell set in a state where even the language people use is controlled Adjectives are forbidden and instead they use phrases such as ungood plus good and doubleplus good to express emotions As I first read this I thought how impossible it would be in our society to have such vocabulary However the more I thought about it the more I realised in its own way it＇s already happening I send messages to my friends and alongside each is the emoji I often use the emojis to emphasise something or to keep the tone from being too serious because they convey my emotions much better than I ever could using just words And I wonder with our excessive use of emojis are we losing the beauty and diversity of our vocabulary
English has large vocabulary which is widely used in the world but who＇s to say what it＇ll be like in the future Perhaps we will have a shorter language using abbreviations(缩写词) like LOL(laugh out loud) or BRB (be right back) instead of saying the full phrases So does this mean our vocabulary will shrink Is it the start of an exciting new era Will people look back on us in the future and say this is where it all began — the new language Or is this a classic case of the older generations＇ saying Things weren＇t like that when I was younger We didn＇t use emojis to show our emotions
Yet when you look back the power of image has always been there Even in the prehistoric era they used imagery to communicate and what＇s even more incredible is that we are able to analyse those drawings and understand the meaning of them thousands of years later Pictures have the ability to transcend time and language Images be it cave paintings or emojis allow us to convey a message that＇s not restrictive but rather universal
1Why does the author mention Nineteen EightyFour
ATo show his interest BTo introduce the topic
CTo provide an example DTo describe a phenomenon
2Why does the author like using emojis
ATo save time of typing
BTo make fun of friends
CTo reduce the use of words
DTo express naturally and casually
3Which word can best replace the underlined word shrink in Para 2
ADisappear BDecline CIncrease DChange
4What will the author agree with
AEmojis will not restrict our communication
BEmojis will destroy the variety of vocabulary
CEmojis are useless and meaningless in the future
DEmojis will replace English as the most popular language
二七选五
5 If you＇re a gamer who＇s constantly glued to your phone it could be time to ask for medical help
The World Health Organization (WHO) officially listed gaming disorder as a mental health condition in 2019 ①_____
Video gaming is like a nonfinancial kind of gambling (赌博) from a psychological point of view Mark Griffiths a professor from Nottingham Trent University in the UK told the Associated Press (AP) Gamblers use money as a way of keeping score while gamers use points
②_____ People need to understand this doesn＇t mean every child who spends hours in their room playing games is an addict otherwise doctors are going to be flooded with requests for help Joan Harvey a spokeswoman for the British Psychological Society told the AP
③_____ For example a 21yearold Chinese woman surnamed Wu in Guangdong Province went blind in one eye after playing a mobile game for a whole day On days when I have no work I usually get up at 6 am eat breakfast and play until 4 pm she said Then I＇ll eat something have a nap (睡) and play until 1 am
Wu isn＇t alone According to a study published by China Youth Daily about one in five young Chinese people plays online video games for at least four to five hours per day ④v_____ The Ministry of Education issued a notice asking Chinese schools and parents to prevent students from becoming addicted to the Internet and games
Other countries have also taken action ⑤_____ Meanwhile in Japan some mobile phones have a special mode for children that lets their parents control what games they can download and how long they can play
AThis means it＇s now on the same list as other mental illnesses
BThankfully measures have been taken to deal with the problem
CWe often see people around us playing games on their mobile phones
DIn South Korea children are forbidden to play video games after midnight
EWHO＇s main work is to improve the mental health of individuals
FBut if you lose control over your gaming habits you＇ll face serious problems
GHowever it doesn＇t matter if you play your favorite game now and then
三完形填空
6 I don＇t have many secrets because I＇m a terrible liar But there was one huge secret that I 1 for years — I failed my first driving test I had never failed a test before and had never even come 2
I 3 up for driving lessons I got a perfect score for my written exam but getting behind the wheel was a different 4 When October 30th came I felt very confident and really wanted to 5 the brandnew license I would get 6 that special day I can＇t 7 if I was nervous What I do remember is my starting the test pausing at a stop sign for a few 8 and being asked by the instructor to pull over I failed for my pause was indeed a pause and not a real stop But I told everyone I didn＇t take the test
One Friday a month later I went to the test spot again and 9 the test Later that night I 10 for the first time by myself which brought me an amazing feeling I had never experienced But still I couldn＇t 11 telling anyone the truth So I didn＇t It wasn＇t until midway through college life that I came clean And I 12 enough courage to bring the 13 out into the open
Now I realize 14 and imperfection are two things everyone has to experience without which one couldn＇t become a 15 man
1A knew B investigated C discovered D kept
2A late B naturally C close D easily
3A signed B made C stood D came
4A category B story C edition D routine
5A turn in B lay aside C give away D show off
6A Looking back on B Looking down on C Giving way to D Getting back to
7A judge B doubt C remember D complain
8A seconds B hours C days D weeks
9A observed B studied C passed D argued
10A screamed B drove C left D succeeded
11A forget B advise C enjoy D imagine
12A gathered B searched C acquired D needed
13A faith B rule C fault D fact
14A honesty B failure C sadness D discrimination
15A shy B silent C true D confident
四语法填空
7 Many people have the hobby of collecting things e g stamps postcards or antiques In the 18th and 19th centuries ①_________(wealth) people travelled and collected plants historical objects and works of art They kept their collection at home until it got too big ②_________ until they died and then it was given to a museum The 80000 objects collected by Sir Hans Sloane for example ③_________ (form) the core collection of the British Museum ④_________ opened in 1759
The parts of a museum open to the public ⑤_________ (call) galleries or rooms Often only a small part of a museum＇s collection ⑥_________ (be) on display Most of it is stored away or used for research
Many museums are lively places and they attract a lot of visitors As well as looking at exhibits visitors can play with computer simulations (模拟) and imagine ⑦_________ (they) living at a different time in history or ⑧_________ (walk) through a rainforest At the Jorvik Centre in York the city＇s Viking settlement is recreated and people experience the sights sounds and smells of the old town Historical ⑨_________ (accurate) is important but so is entertainment Museums must compete ⑩_________ people＇s spare time and money with other amusements Most museums also welcome school groups and arrange special activities for children
五写作
8假定李华美国朋友John想解中国档较火书信朗读节目见字面 (Litters Alive)请写信介绍该节目
写作点
1 该节目源英国类似节目名观众朗读书信
2 选书信源广泛观众体验生事
3 该节目简单方式展现传统文化—— 书信
注意
1 词数80左右
2 适增加细节行文连贯
______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
9阅读面材料根容段落开头语续写两段构成篇完整短文
Sam and I had been paired up through a mentoring (辅导) program when he was a first grader As a former teacher I missed making an impact on young people so as soon as I heard of this program for atrisk school kids I signed up
At first it didn＇t seem as if the two of us were a good match Sam hardly looked at me he barely spoke or smiled I tried everything to engage his attention Nothing worked Week after week I＇d drive for 30 minutes to the school only to sit with a little boy who didn＇t seem to care whether I was there or not I was so frustrated (受挫)
One day I noticed Sam wearing an Iron Man shirt The next week I brought a board game (棋盘游戏) featuring Iron Man characters When I opened the box he was attracted He joined me and played the game with me As I was leaving that day he looked up at me and said See you next week
He and I built our relationship from there I would spend my Friday lunch period with him talking playing games and just being a friend Little by little he opened up to me about his home life His dad wasn＇t around His mother supported the family by working nights at a local factory so Sam＇s older sibling took care of him most of the time
Right then and there I wished to make sure the two of us always kept in touch—even after the program ended Now it would be our last Friday lunch together How could I make sure we had a great meal and he would still remember me
So I looked for some inspiration for a perfect gift for him the gift Sam would enjoy holding on to On Wednesday I was watching TV and a fastfood restaurant commercial came on advertising the toy that came in the kids＇ meals—a small Iron Man toy
注意续写词数应150左右
Paragraph 1
Suddenly it hit me Here was the idea I＇d been looking for
______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
Paragraph 2
At the school I sat down with Sam and handed him the bag
______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
答案解析
1答案：14 CBBA
解析：1根文章第段中a form of advertising in which a product is inserted (插入) into the scene of a movie or a TV program知PPL指电影者电视节目里面植入广告
2 PPL娱乐生产商带钱推测应该喜欢种获益方式选B项
3根第三段句知应选B项
4 根段容知作者植入广告发展持积极态度
2答案：13 CCB
解析：1根文章第二段容知公司做广告扩知名度获取利润选C
2根opposite ads前面关键词Instead知杂志广告应报纸广告相反仅色彩读者吸引力选C
3结合文章第三段中newspapers and magazines which are relatively cheap Nearly everybody reads newspapers Moreover newspapers are generally local which allows small local businesses to advertise directly to their potential customers知报纸杂志做广告相便宜结合第七段中Mail which costs little知通邮件做广告花费少公司会考虑媒体根第五段中 Because radio listeners exist over many stations a company may have to advertise at the same time on several stations to reach target audience知通收音机做广告代价较高公司般太选择通较知B项正确
3答案：14ADCA
解析：1考查简单计算根第段容知总约470头鲸搁浅约三分鲸已死亡约160头鲸已死亡选A
2考查词义猜测第二段中They planned to use specialized equipment such as special tarpaulins(防水油布) to push the whales back into the deep water第四段第句话知海洋生物学家鲸推回深水域说明鲸岸搁浅strand意(船鱼等)搁浅选D
3考查推理判断第五段中It was reported that in November 2018 a dead sperm whale that was washed ashore in eastern Indonesia had consumed a horrifying weighed around six kilograms知头鲸吃塑料垃圾作者想通第五段中数字告诉鲸生存条件正恶化选C
4考查推理判断段告诉年鲸搁浅非常常见举出抹香鲸事例推断出接应该谈保护鲸措施选A
4答案：14BCBD
解析：1考查推理判断根第段中Recently I read Nineteen Eighty Four the more I thought about it the more I realised in its own way it＇s already happening知作者通提说九八四引入文章话题选B
2考查细节理解根第段中I send messages to my friends and alongside each is the emoji I often use the emojis to emphasise something or to keep the tone from being too serious because they convey my emotions much better than I ever could using just words知作者喜欢表情符号然意表达想法选C
3考查词义猜测根第二段中Perhaps we will have a shorter language using abbreviations(缩写词) like LOL(laugh out loud) or BRB(be right back) instead of saying the full phrases So does this mean our vocabulary will shrink知缩写词完整短语表达作者发出疑问否意味着词汇减少shrink减少缩选B
4考查推理判断根段中Pictures have the ability to transcend time and language Images be it cave paintings or emojis allow us to convey a message that＇s not restrictive but rather universal知作者认表情符号会限制交流选D
5答案：AGFBD
解析：①文提世界卫生组织正式游戏障碍列种心理健康疾病A项意味着现精神疾病名单承接文选A
②结合段容空this doesn＇t mean every child who spends hours in their room playing games is an addict知空处表示转折引出段容选G
③联系文知段段进行举例说明加控制长时间玩游戏引发问题F项符合语境
④结合文容推知处指已采取措施解决青少年沉迷网络游戏问题选B项
⑤段第句提国家已采取行动空介绍日针孩子沉迷网络游戏采取措施推断空处应涉某国家采取措施选D
6答案：15 DCABD 610 ACACB 1115 DADBC
解析：1联系语境结合选项知作者保守年秘密选D
2根文中 I had never failed a test before知作者前考试未失败甚没接失败come close意达选C
3根文中 I got a perfect score for my written exam知作者报名参加驾驶课程 sign up for意报名参加选A
4根文中but语境知然作者笔试分数十分完美实际驾驶外回事 a different story译回事选B
5根文中 the brandnew license I would get语境知作者想驾炫耀番选D
6根文知作者回顾考试天情景选A look back on意回顾回忆
7结合语境尤文中What I do remember is my starting the test知现作者已记清时否紧张选C
8根常识结合选项推断作者暂停秒钟选A
9结合文容知月星期五作者考点通考试选C
10根文中 for the first time by myself知作者通驾考试第次开车选B
11根But still联系语境知处指作者法想象说出实情选D
12结合文知处指作者鼓足勇气事实公开讲出选A
13参见题解析
14根文中and imperfection语境知作者明白失败完美历事情选B
15根文中作者历知作者明白：没历失败完美成真正意义选C
7答案：①wealthy ②or ③formed ④whichthat ⑤are called ⑥is ⑦themselves ⑧walking ⑨accuracy ⑩for
解析：①考查形容词根设空处面名词people知里应形容词wealthy修饰
②考查连词分析句子结构知until it got too biguntil they died列时结合语境知处表示选择关系连词or
③考查般时分析句子结构知处谓语动词时结合文知处动作发生应般时答案formed
④考查定语句分析句子结构知设空处引导定语句定语句中作语先行词the British Museum处关系代词whichthat
⑤考查般现时动语态分析句子结构知该句语The parts of a museum设空处谓语动词语间动关系结合语境知里客观事实处般现时动语态
⑥考查般现时谓致根时间状语Often知该句应般现时设空处谓语动词语only a small part of a museum＇s collection单数形式处is
⑦考查反身代词根语境知语visitors发出动作imagine作身处应反身代词形式答案themselves
⑧考查非谓语动词分析句子结构知设空处前面living at a different time in history列作动词imagine宾语处walking
⑨考查名词根语境设空处前修饰词Historical知处应名词accuracy作语
⑩考查介词根语境知处表达空闲时间金钱娱乐活动进行竞争compete for……竞争应介词for
8答案：
Dear John
Nice to learn that you want to know about a popular Chinese TV show Letters Alive I＇d like to tell you all that I know
Letters Alive took its idea from a similar UK program Celebrities are invited to read letters bringing their stories alive for the audience The stories they read come from a variety of owners and have a diverse range of subjects which allows audience to experience someone else＇s life It is also the simplest way to show the traditional culture—letters
If you want to know more why not watch the show and experience it in the flesh I＇m sure you＇ll benefit a lot
Yours
Li Hua
9答案：
Paragraph 1
Suddenly it hit me Here was the idea I＇d been looking for I decided to purchase the food as a treat for our final lunch and give him a gift that he could remember So that Friday I left my house early and stopped by the near fastfood place to buy the meal with the Iron Man toy But that restaurant had no Iron Man toys My heart sank as I heard this After trying my luck at several other restaurants finally I got what I wanted
Paragraph 2
At the school I sat down with Sam and handed him the bag Sam opened the bag and pulled out the food and then the toy — an Iron Man toy His eyes became watery You know no one knows that my favorite is Iron Man except you he said You got me this so I will always remember you He hugged me and added I＇m going to keep this forever It＇s been more than a year since that day and Sam still texts me every week
解析：考查段落续写文物线索展开讲述作者做老师期间Sam间建立起深厚友谊
Sam相处程中作者知道Sam喜欢Iron Man作者决定送Sam玩具次电视家快餐店广告中出现 on man玩具
1段落续写：①第段首句容突然想：直寻找想法知第段描写作者买 Iron man玩具程②第二段首句容学校Sam坐起包递知第二段描写Sam开包发现礼物表现
2续写线索：作者买礼物想法—者买礼物—送 Sam—Sam感动— 直作者保持联系
3词汇：行类①购买：purchase buy②开open unfold情绪类①感动：eyes became watery movedtouched
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