「2022秋期版」3936国开电大专科《商务英语2》期末一体化考试第四大题阅读理解判断题库


    [2022秋期版]3936国开电大专科《商务英语2》期末一体化考试 第四大题阅读理解判断题库 说明:试题随机组合。 [短文首字母音序B] Business Ethics Nowadays,more and more attention is being paid to“Business Ethics”.But what does it mean?What is the importance of ethics in business? Business ethics is not about personality,though a good personality is valuable.Ethics is the primary element and prerequisite for a successful business.No matter what you do,you should think of business as a matter of integrity.Nowadays,the slip in ethics and the absence of social responsibility,especially integrity,have led to a crisis in business,seriously influencing social development, Events resulting from a loss of trust are being seen now and then and they affect society in many unfortunate ways.Most people know the importance of business ethics,but still some people don't honor them.We often hear media reports on problems in business,such as adding harmful materials to products.These behaviors cause much damage to consumers,who spend money but do not get quality goods,especially when these commodities do great harm to their health.It is difficult for people to forget the case in which some children consumed unsafe milk powder produced by a few immoral businesses,and their health suffered serious damage as a result.People can't bear this kind of behavior and the businesses responsible must be closed down and the related personnel be punished. 21.Lack of business ethics has seriously influenced social development.[答案]T 22.Business is to be treated with social responsibility and integrity.[答案]T 23.People who don't honor business ethics are likely to make a profit.[答案]F 24.People can easily forget those bad behaviors by bad businesses.[答案]F 25.Recently,people are paying less attention to professional ethics the business world.[答案]F [短文首字母音序D] Online Shopping Daniel is interested in Kevin's new mobile phone which he's bought on the Internet. Daniel:Hi,Kevin.You've bought a new mobile phone,haven't you?Where did you buy it? Kevin:Oh.yes.I ordered it online three days ago and it arrived yesterday.Have a look,please. Daniel:It looks wonderful!Actually,I have been thinking about online shopping for a longtime,But,as you know,I'm not quite familiar with how to do it and... Kevin:It'sa piece of cake!I'll show you how to do it.First of all,you should find a good e-commerce site. Daniel;Such as? Kevin:Such as Amazon.com,Ebay.com,etc.,which are famous worldwide.In China,Tao bao is the most popular one. Daniel:And then? Kevin:Then,type the name of your desired product in the search box or select the category of the product you would like.Then compare the prices,features and shipping conveniences offered from several sites.If you have any question,you can ask the sellers.Next,add the items to your shopping cart and place the order.After completing electronic payment,you just wait for the delivery o goods as requested. Daniel:Uh,I think it is time-consuming. Kevin:I somewhat agree with you,but not completely.As you know,there is so much to choose from and it takes time to make comparisons.However,online shops give us the opportunity to shop 24/ 7 and it's very convenient for you. Daniel:Great!Maybe from now on,I should try to buy goods online Kevin:Why not?Go ahead. 21.Daniel has been shopping online for along time.[答案]F 22.Amazon.com,Ebay and Taobao are all famous e-commerce sites all over the world.[答案]F 23.You can compare the prices,features and shipping conveniences offered from several sites if shopping online.[答案]T 24.There is so much to choose from online shops so it costs our time to make comparisons.[答案]T 25.Kevin believes online shopping offers us more convenience.[答案]T Dear Sir or Madam, We have received an order for US$3,200,000 worth of goods from Delta Co.,Ltd.,1258Husten Avenue,New York,U.S.A.,who has given us your bank as a reference.Could you please confirm that they have sufficient funds to cover this amount and that they have a reliable credit rating? We would be most grateful for your assistance,and any advice you give us will be kept strictly confidential. A stamped and addressed envelope has been included for your reply.Thank you in advance. Sincerely yours, John Taylor 21.John Taylor’s company has received US$3,200,000 worth of goods from Delta Co.,Ltd.[答案]F 22.The letter is written to a reference bank.[答案]T 23.John Taylor wants to know if Delta Co.,Ltd.is trustworthy as a corporate partner.[答案]T 24.The advice that the bank gives won't be kept in confidence.[答案]F 25.John Taylor’s company has paid for the bank’s reply.[答案]F [短文首字母音序M] PRINCIPLES OF MARKETING Marketing is the part of your business where money is made.In order to succeed in business,the following two principles of marketing should be kept in mind. First,customers are the mainstay of any business.Attracting customers to a business makes the difference between succeeding and failing.Therefore,the business needs to direct all activities towards satisfying the customers’ needs.If customers are satisfied,there is a chance that they will be retained for a long time and possibly permanently.Undoubtedly they are likely to talk to other potential customers. Another principle for a business is that profitable sales volume is more important than maximum sales volume.The profitable sales volume is the volume of sales that actually will earn a business the most profit.And the maximum sales volume simply refers to the biggest sum of retail sales.Since the aim of most businesses is to make as much profit as possible,businesses value profits more than the volume of sales.A large volume of sales may result in a low profit margin,therefore,it is important for marketers to focus on their profitable sales volume. DECIDE IF EACH OF THE FOLLOWING STATEMENT IS TRUE (T) OR FALSE (F). 1.In order to succeed in business,three principles of marketing should be kept in mind.[答案]F 2.If customers are satisfied,they will be likely to encourage more people to buy the products or services.[答案]T 3.The profitable sales volume is the volume of sales that will bring a business profit.[答案]T 4.The maximum sales volume refers to the biggest sum of retail sales.[答案]T 5.Profitable sales volume is as important as the maximum sales volume.[答案]F [短文首字母音序N] Business Ethics Nowadays,more and more attention is being paid to“Business Ethics”.But what does it mean?What is the importance of ethics in business? Business ethics is not about personality,though a good personality is valuable.Ethics is the primary element and prerequisite for a successful business.No matter what you do,you should think of business as a matter of integrity.Nowadays,the slip in ethics and the absence of social responsibility,especially integrity,have led to a crisis in business,seriously influencing social development, Events resulting from a loss of trust are being seen now and then and they affect society in many unfortunate ways.Most people know the importance of business ethics,but still some people don't honor them.We often hear media reports on problems in business,such as adding harmful materials to products.These behaviors cause much damage to consumers,who spend money but do not get quality goods,especially when these commodities do great harm to their health.It is difficult for people to forget the case in which some children consumed unsafe milk powder produced by a few immoral businesses,and their health suffered serious damage as a result.People can't bear this kind of behavior and the businesses responsible must be closed down and the related personnel be punished. 21.Lack of business ethics has seriously influenced social development.[答案]T 22.Business is to be treated with social responsibility and integrity.[答案]T 23.People who don't honor business ethics are likely to make a profit.[答案]F 24.People can easily forget those bad behaviors by bad businesses.[答案]F 25.Recently,people are paying less attention to professional ethics the business world.[答案]F [短文首字母音序O] Online Shopping Daniel is interested in Kevin's new mobile phone which he's bought on the Internet. Daniel:Hi,Kevin.You've bought a new mobile phone,haven't you?Where did you buy it? Kevin:Oh.yes.I ordered it online three days ago and it arrived yesterday.Have a look,please. Daniel:It looks wonderful!Actually,I have been thinking about online shopping for a longtime,But,as you know,I'm not quite familiar with how to do it and... Kevin:It'sa piece of cake!I'll show you how to do it.First of all,you should find a good e-commerce site. Daniel;Such as? Kevin:Such as Amazon.com,Ebay.com,etc.,which are famous worldwide.In China,Tao bao is the most popular one. Daniel:And then? Kevin:Then,type the name of your desired product in the search box or select the category of the product you would like.Then compare the prices,features and shipping conveniences offered from several sites.If you have any question,you can ask the sellers.Next,add the items to your shopping cart and place the order.After completing electronic payment,you just wait for the delivery o goods as requested. Daniel:Uh,I think it is time-consuming. Kevin:I somewhat agree with you,but not completely.As you know,there is so much to choose from and it takes time to make comparisons.However,online shops give us the opportunity to shop 24/ 7 and it's very convenient for you. Daniel:Great!Maybe from now on,I should try to buy goods online Kevin:Why not?Go ahead. 21.Daniel has been shopping online for along time.[答案]F 22.Amazon.com,Ebay and Tao bao are all famous e-commerce sites all over the world.[答案]F 23.You can compare the prices,features and shipping conveniences offered from several sites if shopping online.[答案]T 24.There is so much to choose from online shops so it costs our time to make comparisons.[答案]T 25.Kevin believes online shopping offers us more convenience.[答案]T [短文首字母音序P] Personal Income Tax Rate Personal Income Tax Rate(monthly) (Valid from Sept.1,2011) bracket grading tax rate(%) (TR) simple coefficient(SC) 1 less than 1,500 3 0 2 1,500-4,500 10 105 3 4,500-9,000 20 555 4 9,000-35,000 25 1005 5 35,000-55,000 30 2755 6 55,000-80,000 35 5505 7 Over 80,000 45 13505 Note:Tax=(income-3500)*TR-SC The above chart shows individual income tax in China.The tax free threshold is 3,500 RMB per month.The tax rates are divided into 7 brackets.The lowest rate is 3% for income between 3,501 and 5,000,while the highest rate is 45% for income over 80,000.Therefore,the higher our income is,the more tax we should pay. Tax,which can be used in public services such as education,road construction,public health and so on,is very important to our country.As we all know,tax makes up a great part of our country’s revenue,and the development of our country depends on it. From what has been discussed above,we can see that it is everyone’s legal duty to pay tax because taxes contribute to the country and create benefits for everyone.Those who try to evade taxation are sure to be punished.In short,paying tax is our responsibility to society. DECIDE IF EACH OF THE FOLLOWING STATEMENTS IS TRUE (T) OR FALSE (F). 1.The purpose of the passage is to help people know the tips how to pay less tax.[答案]F 2.According to the chart,if a person’s monthly is 3600 yuan,he/she doesn’t need to pay tax.[答案]F 3.How much income tax a person pays each month depends on how much his/her income is.[答案]T 4.The underlined word evade in the last paragraph means increase.[答案]F 5.Personal income taxes are included in a government’s revenue.[答案]T PRINCIPLES OF MARKETING Marketing is the part of your business where money is made.In order to succeed in business,the following two principles of marketing should be kept in mind. First,customers are the mainstay of any business.Attracting customers to a business makes the difference between succeeding and failing.Therefore,the business needs to direct all activities towards satisfying the customers’ needs.If customers are satisfied,there is a chance that they will be retained for a long time and possibly permanently.Undoubtedly they are likely to talk to other potential customers. Another principle for a business is that profitable sales volume is more important than maximum sales volume.The profitable sales volume is the volume of sales that actually will earn a business the most profit.And the maximum sales volume simply refers to the biggest sum of retail sales.Since the aim of most businesses is to make as much profit as possible,businesses value profits more than the volume of sales.A large volume of sales may result in a low profit margin,therefore,it is important for marketers to focus on their profitable sales volume. DECIDE IF EACH OF THE FOLLOWING STATEMENT IS TRUE (T) OR FALSE (F). 1.In order to succeed in business,three principles of marketing should be kept in mind.[答案]F 2.If customers are satisfied,they will be likely to encourage more people to buy the products or services.[答案]T 3.The profitable sales volume is the volume of sales that will bring a business profit.[答案]T 4.The maximum sales volume refers to the biggest sum of retail sales.[答案]T 5.Profitable sales volume is as important as the maximum sales volume.[答案]F Product advertising is an important part of marketing.It aims at increasing sales by making a pro duet or service known to a wider audience,and by emphasizing its positive qualities.A company can advertise in various ways,depending on how much it wishes to spend.There are different media for advertising including television,radio,newspapers,magazines,the Internet and direct mail.The design and organization of advertising campaigns is usually the job of an advertising agency.A good advertising program tells potential customers why they need the product,how it is used and the benefits derived from its use.A successful program also tells the consumer how the product is better than similar offerings by competitors. Corporate advertising is not directly concerned with increasing the sales of a particular pro duet or service,but more with the brand image and reputation a company wants to present to the general public or within an industry.Corporate advertising comes in three different types:image advertising,opinion advertising and investment advertising.Image advertising attempts to promote the importance of a company.Opinion advertising presents the impression of doing a public service by addressing the importance of a company.Investment advertising is designed to attract potential investors. 21.Generally,an advertising agency is responsible for designing and organizing a product's advertisement.[答案]T 22.It is not necessary to consider the budget of an advertisement in choosing a media for advertising.[答案]F 23.There are only three types of media used in advertising.[答案]F 24.Product advertising is different from corporate advertising.[答案]T 25.This passage is mainly about the history of advertising.[答案]F [短文首字母音序S] Shipping Advice August 8,2016 Dear Mr.Anderson, I would like to inform you that the following consignment has been shipped.Details of the shipment are below: Shipper:Far East Logistics Co.Ltd Room 1205,JIN YUAN TOWER, No.168,JIN SHUI ROAD,QINGDAO TEL:0532-82732189 FAX:0532-82732190 Contact person:Ms.Li Hua hua Vessel/voyage:Pacific 041P Port of loading:QINGDAO DEP:August 6 ,2016 Port of discharge:SANFRANCISCO ETA:August 28 ,2016 Final destination:SEATTLE,USA No.of packages & containers:1000 CTNS lined with foamed plastic in 1×40’STD CTNR Weight(Kilos) :3214.0KGS Container No.:CE500001 Seal No.:ST2111111 P.O.No.:TD9990 Item:Air conditioners,HSU-12HQA/R2-DB Quantity:1,000 pieces We have enclosed the commercial invoice,copy of B/L,packing list and export permit for your preparation for payment and collection of goods. Yours sincerely, Lin Hanxue (Ms) Logistics Officer 21.The letter is to inform Mr.Anderson that his consignment has been shipped.[答案]T 22.The shipper of the consignment is Li Hua hua.[答案]F 23.The final destination of the consignment is San Francisco.[答案]F 24.The items in the container are air conditioners and TV sets.[答案]F 25.The commercial invoice,copy of B/L,packing list and export permit are enclosed for preparation for payment and collection of goods.[答案]T [短文首字母音序T] Personal Income Tax Rate Personal Income Tax Rate(monthly) (Valid from Sept.1,2011) bracket grading tax rate(%) (TR) simple coefficient(SC) 1 less than 1,500 3 0 2 1,500-4,500 10 105 3 4,500-9,000 20 555 4 9,000-35,000 25 1005 5 35,000-55,000 30 2755 6 55,000-80,000 35 5505 7 Over 80,000 45 13505 Note:Tax=(income-3500)*TR-SC The above chart shows individual income tax in China.The tax free threshold is 3,500 RMB per month.The tax rates are divided into 7 brackets.The lowest rate is 3% for income between 3,501 and 5,000,while the highest rate is 45% for income over 80,000.Therefore,the higher our income is,the more tax we should pay. Tax,which can be used in public services such as education,road construction,public health and so on,is very important to our country.As we all know,tax makes up a great part of our country’s revenue,and the development of our country depends on it. From what has been discussed above,we can see that it is everyone’s legal duty to pay tax because taxes contribute to the country and create benefits for everyone.Those who try to evade taxation are sure to be punished.In short,paying tax is our responsibility to society. DECIDE IF EACH OF THE FOLLOWING STATEMENTS IS TRUE (T) OR FALSE (F). 1.The purpose of the passage is to help people know the tips how to pay less tax.[答案]F 2.According to the chart,if a person’s monthly is 3600 yuan,he/she doesn’t need to pay tax.[答案]F 3.How much income tax a person pays each month depends on how much his/her income is.[答案]T 4.The underlined word evade in the last paragraph means increase.[答案]F 5.Personal income taxes are included in a government’s revenue.[答案]T 本文档由香当网(https://www.xiangdang.net)用户上传

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