1380国开电科商务英语3形考务(单元测18)试题答案
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说明：资料国开台形考期末纸质考试必备资料
单元测1 试题答案
题目机快捷键查找功搜索题目答案
[题目]―Why did you choose our company？
―___________________
[答案]Sorry I didn＇t catch thatWould you say it again
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[题目]―什选择公司？
―___________________
[回答]起没听懂会说遍？
[题目]―Can you show me the schedule？
―___________________
[答案]Sure a tight schedule as usual
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[题目]―告诉时间表？
―___________________
[答案]然常样紧张时间表
[题目]―But what do you want me to do there？
―___________________
[答案]You have to give a presentation on what our products are
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[题目]―想里做什？
―___________________
[答案]您必须介绍产品什
[题目]―Morning MaggieCould you talk briefly about your career development？
―___________________
[答案]Thanks for giving me this opportunityI started as a clerk in the…
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[题目]―早玛吉简单谈谈职业发展？
―___________________
[回答]谢谢机会开始…
[题目]―You need to pay a visit to our important customers from Chamberlain Automation Systems Company in Washington
―___________________
[答案]Sorry can you repeat the name of the company
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[题目]―您需拜访位华盛顿张伯伦动化系统公司重客户
―___________________
[回答]起重复公司名字？
[题目]__________a vacation is always a good way to get relaxation and refreshment
[答案]Taking
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度假始终放松身心方法
[题目]Before I came to America I_________as an executive secretary with a trading company for one year in Britain
[答案]had worked
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美国前英国家贸易公司担年执行秘书
[题目]Good manners may be varied_________cultural backgrounds
[答案]due to
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文化背景良举止会
[题目]I led and_________a sales team of 20 people
[答案]motivated
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领导激励20销售团队
[题目]I was_________devising sales strategies and targets for the West Region
[答案]responsible for
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负责西部区制定销售策略目标
[题目]Is_________possible to take a 10minute break during the meeting tomorrow morning？
[答案]it
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明天午会议休息10分钟？
[题目]Sometimes your body language gestures and expressions may tell people_________about you than the words you use
[答案]more
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时您肢体语言手势表情您词语更告诉您信息
[题目]The following hints may help you stay energized or at least_________until you can make the time for rest
[答案]get you going
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提示会帮助您保持精力充沛者少您继续前进直您腾出时间休息
[题目]When talking to people within your company_________don’t speak your language you may have to use English
[答案]who
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公司会说您语言交谈时您必须英语
[题目]You are the right person for the job that_________your application_________the advertisement
[答案]relates… to…
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您您申请广告相关联工作合适选
二阅读理解
阅读面文章根文章容题目选择正确答案(题10分)
In business people have to deal in person with all kinds of peopleWhen talking to people within your company who don＇t speak your language you may have to use Englishthese people may be colleagues or coworkerswho may work with you in your own department in another part of the building or in another branchAnd you may also have to deal with people from outside the organization：clients suppliers visitors and members of the publicMoreover these people may be friends or strangerspeople of your own age or people who are younger or older than you
The relationship you have with a person determines the kind of language you useFor example it＇s not appropriate to say ＇Hi how are you＇ when meeting the Managing Director of a large company or to say＇ Good morning it＇s a great pleasure to meet you＇ when being introduced to a person you＇ll be working closely with in the same team
People usually form an impression of you from the way you speak and behavenot just from the way you do your workPeople in different countries have different ideas of what sounds friendly polite or sincereand of what sounds rude or unfriendly Good manners in your culture may be considered bad manners in anotherSometimes your body language gestures and expressions may tell people more about you than the words you use
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商业中必须亲种样交道公司会说您语言交谈时您必须英语事事—您部门建筑物部分分支您必须组织外部交道：客户供应商访客公众外朋友陌生—您龄者您年轻年长
关系决定语言类型例适合说嗨家公司总理见面说早高兴见时介绍团队中密切合作时
通常会说话行方式产生印象仅仅工作方式国家什听起友礼貌真诚—什听起粗鲁友法文化中礼貌会认种文化中礼貌时您肢体语言手势表情您词语更说明您
[题目6]The topic of the passage is_________
[答案]dealing with people in business
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[题目6]文章题_________
[答案]交道
[题目7]The language you use when talking with people in business is decided by_________
[答案]your relationship with the particular person
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三
[题目8]People usually form an impression of you from_________
[答案]your language and manners
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您商务士交谈时语言取决特定关系
[题目9]Good manners in your culture may be considered bad manners in anotherGood manners in this statement mean_________
[答案]to behave politely
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文化中礼貌会认种文化中礼貌句话中礼貌意味着举止礼貌
[题目10]The message of the article is that_________
[答案]dealing with people successfully in business is not easy
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[题目10]篇文章信息_________
[答案]商业成功交道容易
单元测2 试题答案
题目机快捷键查找功搜索题目答案
[题目]―___________________
―Thank youI must say I have a great staff
[答案]It＇s a pleasure to meet you BenSo you＇re the one responsible for those outstanding sales figures I＇ve seen
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[题目]―___________________
―谢谢必须说棒员工
[回答]高兴认识出色销售数负责
[题目]―___________________
―We are headquartered in Shanghai
[答案]Where are your headquarters
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[题目]―___________________
―总部设海
[回答]总部里？
[题目]―___________________
―Well it is a separate departmentBut there are two laboratories one at each production plant
[答案]What about the Research and Development Department
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[题目]―___________________
―嗯单独部门两实验室生产工厂
[回答]研发部呢？
[题目]―___________________
―Yes certainlyWe are a medium firm with about two thousand people in two different plants
[答案]Could you tell me how your company is actually organized
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[题目]―___________________
―然家中等规模公司两工厂拥约2000名员工
[回答]告诉公司实际组织？
[题目]―KathyI＇d like you to meet Maggie Jacobs
―_________ MaggieYou＇re doing a great job
[答案]I＇m pleased to meet you
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—凯西想见见玛吉·雅布斯
—高兴认识玛吉做
[题目]Being an_________manager means knowing when to use the right management style
[答案]effective
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成名效理者意味着知道时正确理风格
[题目]Finally they return the_________to the people who bought shares in the company
[答案]profits
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利润返购买公司股份
[题目]I didn＇t know you_________a previous supplier
[答案]were
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知道前供应商
[题目]Sometimes a situation will_________a direct style of management
[答案]call for
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时情况需直接理方式
[题目]They_________over at great length the matter of how to increase the sale of your products last night
[答案]talked
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昨晚增加产品销量问题进行长篇
[题目]What_________we do if the company cut down on ads？
[答案]shall
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果公司减少广告该办？
[题目]You just send the faulty product back to them and they_________it free of charge
[答案]will replace
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您需缺陷产品寄回免费更换
[题目]Young people can learn how entrepreneurship works by_________their own companies
[答案]operating
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年轻通营公司解创业运作方式
[题目]Your T shirts found a ready market in the eastern part of our country_________2014
[答案]in
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T恤2014年国东部区找现成市场
阅读面文章根文章容题目选择正确答案(题10分)
THREE EFFECTIVE MANAGEMENT STYLES
Being an effective manager means knowing when to use the right management styleSome styles for instance are more peopleoriented while others tend to focus on a project or productThe management style you select will depend on your people skills and knowledge available resources (like time and money) desired results and of course the task before youThe common management styles can be summarized into three categories
The participatory style is the first of its kindHere it is critical to give each employee an entire task to completeIf that’s not possible make sure the individual knows and understands his or her part as it relates to the project or taskWhen people in your team know where they fit in the big picture they’re more likely to be motivated to complete the task
Following that we have the directing styleSometimes a situation will call for a direct style of managementPerhaps a tight deadline looms or the project involves numerous employees and requires a topdown management approachHere a manager answers five questions for the employees：What？Where？How？Why？and When？Let employees know what they need to do how they’re going to do it and when the questions must be finished
The last one is the teamwork styleIf you want to speed up a project and choose the best process for completing that project managing by teamwork is the way to goWhen you motivate people to pool their knowledge the results may exceed your expectationsOften teams can tackle problems more quickly than what you can accomplish on your ownThe giveandtake can create a process that you can repeat in other projects
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三种效理方式
成名效理意味着知道时正确理风格例风格更倾专注项目产品您选择理风格取决您员技知识资源(时间金钱)期结果然您面前务常见理风格概括三类
参式风格类中第里位员工完成项完整务关重果请确保知道理解项目务相关部分您团队中知道局中位置时更动力完成务
导演风格时情况需直接理方式许时间紧迫者项目涉众员工需理方法里理员工回答五问题：什？里？？什？时？员工知道需做什做时必须完成问题
种团队合作风格果您想加快项目选择完成该项目佳流程通团队合作进行理您佳选择您激励汇集知识时结果会超出您预期通常团队您完成工作更快解决问题予接受创建您项目中重复程
1Being an effective manager lies in knowing the right_________{ABC}
[答案]Cmanagement style
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成名效理者解正确理风格
2Which of the following is NOT mentioned as a focus of different management styles？{ABC}
[答案]BCustomers
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2项理风格重点？{ABC}
[答案]B顾客
3Which of the following can’t be inferred from the passage？{ABC}
[答案]AThe management style is likely to change because the manager has been replaced
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3列项短文中推断出？{ABC}
[答案]A理风格会理更换改变
4When people in your team know where they fit in the big picture they are more likely to be_________to complete the task{ABC}
[答案]Cinspired
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团队中知道局中位置时更受启发完成务
5If you want to speed up a project and choose the best process for completing that project you can resort to_________{ABC}
[答案]Ateam work
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果您想加快项目选择完成该项目佳流程您诉诸团队合作
阅读面文章根文章容判断文章句子正确(T)错误(F)(题10分)
LEARNING BUSINESS SKILLS THROUGH JUNIOR ACHIEVEMENT
Junior Achievement is an international movement to educate young people about business and economics for the purpose of helping them prepare to succeed in a world economy11 The organization is the largest of its kind
Junior Achievement has gone through different stages in its development12 It was started by two business leaders Horace Moses and Theodore Vail and Senator Murray Crane in 1919 in Springfield MassachusettsThe organization started with a small number of children aged ten to twelveFor more than 50 years Junior Achievement programs met after school as a group of business clubsBut in 1975 Junior Achievement began to offer classes during school hoursMany more young people joined the organization once it began to teach business skills as part of the school dayIn 2004 Junior Achievement Worldwide was formed
The Junior Achievement programs teach about businesses how they are organized and how products are made and sold13 The programs also teach about the American and world economies and business operationsYoung people can learn how entrepreneurship works by operating their own companiesFor instance the students develop a product and sell shares in their companyThey use the money to buy the materials they need to make their product which they then sellFinally they return the profits to the people who bought shares in the companyIt is reported that in the United States alone there are more than 22000 places that hold Junior Achievement events currentlyAccording to Junior Achievement about 287000 volunteers support its programs around the world
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通初级成学商业技
Junior Achievement 项旨教育年轻商业济知识国际运动旨帮助世界济中取成功做准备11该组织类组织中规模
青年成发展程中历阶段12两位商界领袖 Horace MosesTheodore Vail 参议员Murray Crane1919年马萨诸塞州斯普林菲尔德创立该组织1012岁少数童开始50年青少年成计划作组商业俱乐部放学相遇1975年Junior Achievement 开始课时间提供课程更年轻加入该组织开始学校里教授商业技2004年全球青年成组织成立
初级成课程教授企业企业组织方式产品制造销售方式13课程教授美国世界济商业运营年轻通营公司解创业运作方式例学生开发产品出售公司股票笔钱购买制造产品需材料然出售利润返购买公司股份悉仅美国目前超 22000方举办青少年成活动Junior Achievement 称约 287000名志愿者支持全球项目
1This passage is about Junior Achievementan international movement to educate young people about businesses and economics{ [答案]T }
2Junior Achievement was started by two business leaders in Massachusetts{ [答案]F}
3Classes during school hours have been available in Junior Achievement for more than 60 years{ [答案]F}
4Junior Achievement has been worldwide since 1919{ [答案]F}
5Volunteers of Junior Achievement teach about the American and world economies and business operations{ [答案]T }
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1篇文章关青年成项教育年轻商业济学国际运动{ [答案]T }
2Junior Achievement马萨诸塞州两位商界领袖发起{ [答案]F}
3学时间课程Junior Achievement中已60年历史{ [答案]F}
41919年Junior Achievement已遍布全球{ [答案]F}
5Junior Achievement志愿者讲授美国世界济商业运作{ [答案]T }
单元测3 试题答案
题目机快捷键查找功搜索题目答案
[题目]Additionally make sure that your password is long enough to_________easily being hacked
[答案]prevent it from
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外请确保您密码足够长防止轻易黑客入侵
[题目]I＇ll_________the exchange rate and service charge and then type up the check for you
[答案]figure out
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会算出汇率服务费然您输入支票
[题目]In addition you are required to_________the Bank_________your Social Security Number and two valid identification documents
[答案]provide…with
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外您需银行提供您社会安全号码两份效身份证明文件
[题目]In order to make proper reservations will you send your acceptance to the attention of the General Office_________a week before that day？
[答案]no later than
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进行适预订您否会迟该日前周您接受通知办公厅？
[题目]Most banks have a section_________you set up payees
[答案]in which
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数银行设置收款部分
[题目]The bank_________grand door faces south is Bank of China
[答案]whose
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门南银行中国银行
[题目]The only thing I have is this bill_________the publisher’s name and address_________it
[答案]with…on
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唯拥张账单面写着出版商名字址
[题目]This is the best business program_________has been accomplished this year
[答案]that
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年完成商业计划
[题目]This will make__________ easier to transfer money and make loan payments online
[答案]it
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转账线支付贷款变更加容易
[题目]You can send them gifts_________your best clients
[答案]in honor of
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您发送礼物纪念您客户
二翻译(题10分)
1It is important to clear your cookies after each banking session especially at a public computer{ABC}
[答案]A重次银行交易业务结束清网痕迹尤公电脑
2For further information you can call at the bank’s customer service hotline 12345 to extension 3124 or pay a visit to wwwbocusacom {ABC}
[答案]C解更信息拨银行客服热线12345转分机3124者访问wwwbocusacom网站查询
3Online banking refers to banking activities that are carried out over the Internet on a secure website{ABC}
[答案]A网银行指通互联网安全网站实现银行业务活动
4Thus you can protect yourself from identity theft{ABC}
[答案]B样保护避免身份盗
5You can inform your bank of your account number so that your money can be transferred directly{ABC}
[答案]A账号告知银行便钱直接转账
二阅读理解(题10分)
CHOOSE THE BEST ITEM TO COMPLETE THE DIALOG
Jenny comes to a bank to open an accountA clerk comes up to help her
ATHEN PLEASE JUST FILL IN THIS FORM WITH YOUR NAME AND ADDRESS IN CAPITAL LETTERS
BI’M AFRAID I DIDN’T QUITE CATCH THAT
CI’D LIKE TO OPEN AN ACCOUNT
DTHEN YOU’D BETTER OPEN A CURRENT ACCOUNT
EWE’LL CONTACT YOU AS SOON AS IT COMES
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选择佳项目完成话
珍妮银行开户职员帮助
A请写字母填写您姓名址
B担心没听清楚
C想开账户
D开活期账户
E会快您联系
Clerk：Good afternoonCan I help you？
Jenny：Yes{1}
Clerk：A deposit account or a current account？
Jenny：Er I’m not sureYou see I have monthly remittances sent to me from the Canada Embassy and I’d like to have the money paid into an account
Clerk：{2}The bank will give you a check book and you can take money out when you need it
Jenny：FineWhat do I have to do？
Clerk：Do you have any form of ID？
Jenny：Will my passport do？
Clerk：Sure{3}
Jenny：No problemIt’s done
Clerk：And could you give me your signature here？
Jenny：Sorry？{4}
Clerk：Please sign your name in the blank space below
Jenny：I seeNow here you are
Clerk：Thank youIt will take a few days for your check book to arrive{5}You can inform your embassy of your account number so that your money can be transferred directly
Jenny：Thank you very much
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职员：午什帮您？
珍妮：{1}
职员：存款账户活期账户？
珍妮：呃确定加馆月汇款想钱存入账户
职员：{2}银行会支票簿需时候取钱
珍妮：该办？
职员：形式身份证？
珍妮：护？
店员：{3}
珍妮：没问题……完成
职员：里签名？
珍妮：起？{4}
职员：请方空白处签您姓名
珍妮：明白现
职员：谢谢支票簿需天{5}账号告诉馆样钱直接转账
珍妮：非常感谢
{1}[答案]C
{2}[答案]D
{3}[答案]A
{4}[答案]B
{5}[答案]E
单元测4 试题答案
题目机快捷键查找功搜索题目答案
[题目]__________ your price be competitive and date of shipment acceptable we intend to place a large order with you
[答案]Should
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果贵方价格具竞争力装运日期接受算贵方单
[题目]An example of soft sell is to distribute free samples_________customers often respond favorably
[答案]to which
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软销售例子分发免费样品客户通常反应良
[题目]Businesses can use free samples to build rapport and_________customers_________products or services
[答案]engage…to…
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企业免费样品建立融洽关系客户参产品服务
[题目]Moreover reservations by credit card four weeks_________guarantee availability of the room size required
[答案]in advance
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外提前四星期通信卡预订保证需房间性
[题目]Our new type of treadmill_________release next month
[答案]is due for
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新型跑步机月发布
[题目]She is the CEO of Roston Sport Accessories_________I told you
[答案]about whom
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告诉Roston Sport AccessoriesCEO
[题目]So I have a number of other_________up my sleeve as well
[答案]tricks
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技巧
[题目]The newlydesigned ad_________brought about a higher click through rate by the end of next month
[答案]will have
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新设计广告月底带更高点击率
[题目]We sell insurance cover the_________you pay will depend on the cover you require
[答案]charge
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出售保险您支付费取决您需保险
[题目]We will have flown for 13 hours by the time we_________to New York
[答案]will get
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纽约时已飞行13时
阅读面文章根文章容题目选择正确答案
Hard sell and soft sell are important business terms and useful strategies for sales staff to know and understandBoth of them can workThe effect depends on the type of customers and the type of products
A hard sell is a kind of more direct and forceful sales tacticsThe sales person just keeps explaining how good the product is why people should buy it and even how the prices might increase if the consumer walks off
A soft sell is a different approachThe sales person tries to build trust with consumersHe doesn’t put pressure on them to buy things just recommending a product and letting the consumers make their own decisions
An example of soft sell is to distribute free samples to which customers often respond favorablyBusinesses can use free samples to build rapport and engage customers in products or servicesRecommending products between friends is a little bit like doing soft sellingPeople don＇t really care if someone else buys the productThey are just giving their honest opinions and trying to be helpful
Humor in advertising is also used to attract the consumer＇s attention and get them interested in the products or servicesCustomers often resist hard sales tactics thus making softselling much more effective for success
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硬推销软推销销售员解理解重商业术语策略两者工作效果取决客户类型产品类型
强推种更直接更力销售策略销售员断解释产品什应该购买甚果消费者离开价格会涨
软销售种方法销售员试图消费者建立信会施加压力购买东西推荐产品消费者做出决定
软销售例子分发免费样品客户通常反应良企业免费样品建立融洽关系客户参产品服务朋友间推荐产品点软销售会真意否购买该产品出诚实意见试图提供帮助
广告中幽默吸引消费者注意力产品服务产生兴趣客户常抵制硬性销售策略软销售成功更效
1What＇s the topic and main idea of the passage？{ABC}
[答案]CSelling StrategyHard Sell and Soft Sell Strategies
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1文章题思想什？{ABC}
[答案]C销售策略―硬销售软销售策略
2Customers often_________hard sales tactics thus making softselling more effective for success{ABC}
[答案]Aresist
附：
客户常抵制强硬销售策略软销售更效取成功
3Examples of soft sell mentioned in the passage include_________{ABC}
[答案]Brecommending products among friends
附：
文章中提软推销例子包括朋友间推荐产品
4Making humorous advertisements is one of the approaches companies use to_________{ABC}
[答案]Barouse people＇s interests
附：
制作幽默广告公司引起兴趣方法
5According to the passage_________{ABC}
[答案]Csoft sell is preferred by business companies
附：
根文章软销售商业公司首选
阅读面文章根文章容判断文章句子正确(T)错误(F)
The marketing mix consists of the four Ps’：providing the customer with the right product at the right price presented in the most attractive promotion and available in the easiest placeThe product is not just an assembled set of components：it is something customers buy to satisfy a need they feel they haveThe image and the design of the product are as important as its specificationsThen the product must be priced so that it competes effectively with rival products in the same marketIn addition the product should be presented to customers through advertising (egTV commercials newspaper advertisements or posters) packing (egdesign labels materials) publicity public relation and personal sellingFinally the product must be available to customers through the most cost effective channels of distributionA consumer product must be offered to endusers in suitable retail outlets or available on hire purchase or by mail order
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营销组合四P组成：合适价格客户提供合适产品吸引促销方式呈现简单方提供产品仅仅组组件：某种东西 客户购买满足认需求产品形象设计规格样重然产品必须定价便市场竞争手产品效竞争外产品 应通广告(电视广告报纸广告海报)包装(设计标签材料)宣传公关推销等方式呈现客户产品必须具成效益方式提供客户 分销渠道消费品必须合适零售店提供终户者通租购邮购方式提供
1The author of the article intends to explain to us what the marketing mix is{ [答案]T }
2Customers’ satisfaction matters greatly to a product{ [答案]T }
3The price of a product must be exactly the same as rival products in the same market{ [答案]F}
4To make your product known to the public advertising is the only consideration you need to take into account{ [答案]F}
5A product can reach customers according to the text through retail outlets hire purchase mail order and online sales{ [答案]F}
附：
1文章作者算解释什营销组合{ [答案]T }
2客户满意度产品关重{ [答案]T }
3产品价格必须市场竞争手产品价格完全相{ [答案]F}
4您产品公众知广告您需考虑唯考虑素{ [答案]F}
5产品通零售网点分期付款邮购网销售等方式达客户手中{ [答案]F}
单元测5 试题答案
题目机快捷键查找功搜索题目答案
[题目]―What kind of music are you going to have in the background？
―Light ones_________
[答案]It makes the audience feel comfortable
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[题目]―背景中播放什样音乐？
―轻_________
[答案]观众感舒服
[题目]―I think a bus stop advertisement is a very wise chance to promote our products
―___________________
[答案]You said it
附：
[题目]―认公交车站广告推广产品非常明智机会
―___________________
[回答]说
[题目]They have signed the_________to export textiles
[答案]contract
附：
签署出口纺织品合
[题目]We usually keep a large supply_________stock
[答案]at
附：
通常保持量供应库存
[题目]We will_________an order with your company for digital cameras
[答案]place
附：
贵公司订购数码相机
[题目]―What is your opinion for promotion of our products？
[答案]Why don’t we try the online ads for our products
附：
[题目]―您产品推广法？
[答案]什试试产品线广告呢？
[题目]―Hello__________？
―Hello this is Michael from Tianjin Vanguard Trading Inc
[答案]Who is that
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[题目]―__________？
―天津万家贸易限公司迈克尔
[答案]谁？
[题目]They are talking about how to make use of advertising to_________the products
[答案]promote
附：
谈利广告推广产品
[题目]―May I suggest the sales start on or about October 1？
[答案]GreatWe can start to prepare for the big event
附：
[题目]―建议10月1日左右开始销售？
[答案]太开始事件做准备
[题目]Too many debts in a company easily_________bankruptcy
[答案]result in
附：
公司负债容易导致破产
二翻译(题10分)
1Based on that we’ll decide whether to run fullpage ads{ABC}
[答案]A基础决定否运作整版广告
2A sales department consists of many people who are based in different parts of the country or the world{ABC}
[答案]C销售部工作全国世界员组成
3I look forward to hearing from you by return{ABC}
[答案]A期您回信
4Although successful salespeople often have special talents and an outgoing personality the skills they employ are used by us all{ABC}
[答案]B然成功士通常拥特殊天赋开朗性格运技
5Export companies often have a separate export sales force whose travel and accommodation expenses may be very high{ABC}
[答案]C出口公司通常拥专门出口营销员差旅费会高
二阅读理解(题10分)
阅读面文章根文章容判断文章句子正确(T)错误(F)
There are eight traditional functions of marketing
(1)Buying：A marketer focuses on buyers＇ needs and desires in order to decide what products to make availableUnderstanding buyers＇ behavior is of great importance
(2)Selling：Marketers usually view selling as a persuasive activity that is completed through promotionSelling includes personal selling advertising and other selling methodsIt is probably the function of marketing that we most often see in our daily life
(3)Transporting：Transporting is physically moving the product from the seller to the buyerMarketers focus on transporting costs and services
(4)Storing：Like transporting storing is an aspect of the physical distribution of productsStoring includes warehousing activitiesWarehouses hold products for long periods sometimes in order to create time utility
(5)Grading：Grading involves sorting products according to size and qualityThis makes buying and selling easier because it reduces the need for inspection and sampling
(6)Financing：For many products such as automobiles fridges and new homes the purchase is facilitated when the marketer provides credit that makes the purchasing of the product possible
(7)Marketing research：Through research marketers may find out the need for new products and servicesBy gathering information on a regular basis they can better plan carry out and control marketing activities
(8)Risk taking：It involves bearing the uncertainties that are part of the marketing processMost marketing decisions result in either success or failure that is associated with risk
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营销八种传统功：
(1)购买：营销员关注购买者需求愿决定提供产品解购买者行非常重
(2)销售：营销员通常销售视种通促销完成说服活动销售包括员推销广告等销售方式日常生活中常见营销功
(3)运输：运输产品卖方物理转移买方营销员关注运输成服务
(4)储存：运输样储存产品物流方面储存包括仓储活动仓库时会长时间存放产品创造时间效
(5)分级：分级涉根产品尺寸质量产品进行分类买卖更容易减少检验抽样需
(6)融资：许产品例汽车冰箱新房营销员提供购买产品成信贷时购买便利
(7)营销调研：通调研营销员发现新产品新服务需求通定期收集信息更规划实施控制营销活动
(8)风险承担：涉承担营销程中确定性数营销决策导致风险相关成功失败
1It is very important to understand buyers＇ behavior
[答案]T
2Marketers usually use different selling methods
[答案]T
3Marketers ignore transporting costs and services
[答案]F
4Both transporting and storing are the aspects of the physical distribution of products
[答案]T
5Marketers provide credit that makes the purchasing of automobiles fridges and new homes possible
[答案]T
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1解买家行重
[回答]T
2营销员通常销售方法
[回答]T
3营销员忽略运输成服务
[答案]F
4运输储存产品物流两方面
[答案]T
5营销员提供信贷购买汽车冰箱新房成
[答案]T
单元测6 试题答案
题目机快捷键查找功搜索题目答案
[题目]―Hello this is Steven SmithNice to hear your voice again
―Hi MrSmith__________
[答案]I would like to know about the coverage of your freight forwarding business
附：
[题目]―Steven Smith高兴次听声音
―嗨史密斯先生__________
[回答]想知道货代业务覆盖范围
[题目]―Don＇t hesitate to click on our website when you need us
―__________Thank you
[答案]Sure I will
附：
[题目]―需时候犹豫点击网站
―__________谢谢
[答案]然会
[题目]―___________________
―We offer special services such as personal belongings express holiday pickup and delivery services and so on
[答案]What kind of special services do you offer
附：
[题目]―___________________
―提供私物品快递节假日接送服务等特色服务
[答案]提供什样特殊服务？
[题目]―Good morningFar East Logistics Company__________
―Good morningThis is Maggie BonnerI would like to know more about your products
[答案]May I help you
附：
[题目]―早远东物流公司______________
―早 Maggie Bonner想解更关产品信息
[回答]帮？
[题目]That is the reason_________we＇ve lost so many customers
[答案]why
附：
失客户原
[题目]The manager asked me_________I could finish my work before the weekend
[答案]whether
附：
理问周末前完成工作
[题目]The total cost in logistics in China is still higher than_________in many other industrialized countries
[答案]that
附：
中国物流总成然高许工业化国家
[题目]We work closely_________every large airline like Air China Air France and American Airlines
[答案]with
附：
中国国际航空公司法国航空公司美国航空公司等型航空公司密切合作
[题目]You can get the goods_________to your door so quickly nowadays
[答案]delivered
附：
现快货物送家门口
[题目]―Does modern logistics mean transportation and delivery？
[答案]No it＇s not the whole story
附：
[题目]―现代物流否意味着运输交付？
[答案]全部
二翻译(题10分)
1After a commercial transaction is done logistics will carry out the transfer of goods from the seller to the buyer for the lowest cost and in the most effective manner{ABC}
[答案]B完成商业交易物流低成效方式商品卖方运输买方
2Goods are often in stagnation during the transfer process which is called the storage of logistics{ABC}
[答案]A商品流转程中处停滞状态时候称物流存储
3Sometimes the distribution processing changes the packages of the goods{ABC}
[答案]C时配送加工会改变商品包装形态
4Information is important because it provides the facts that supply chain managers use to make decisions{ABC}
[答案]B信息重提供供应链理者决策事实
5With the rapid economic growth in China the logistics industry is expanding greatly{ABC}
[答案]A着中国济快速发展物流行业极发展
二阅读理解(题10分)
阅读面文章根文章容判断文章句子正确(T)错误(F)
FUNCTIONS OF LOGISTICS
Logistics is the physical flow process of goods from the point of origin to the point of consumption concerning transportation warehousing and storage loading and unloading goods handling packing distribution processing delivery and information managementFor example after a commercial transaction is done logistics will carry out the transfer of goods from the seller to the buyer for the lowest cost and in the most effective mannerDuring the transfer process logistics facilities equipment (carriers) administration of information and standardization are needed
Logistics has three major functionsFirstly it creates time valueThe same goods can be valued differently at different timesGoods are often in stagnation during the transfer process which is called the storage of logisticsSecondly it creates location valueThe same goods can be valued differently at different locationsThe value added during the transfer process is the location value of logisticsThirdly it creates distribution processing valueSometimes the distribution processing changes the packages of the goodsThat is during this stage it cuts large packages of goods into smaller parts which creates added value for goods
附：
物流功
物流货物原产消费运输仓储装卸货物装卸包装流通加工配送信息理物理流动程例完成项商业交易物流低成效方式货物卖方转移买方转移程中需物流设施设备(载体)信息理标准化
物流具三功创造时间价值种货物时间价值货物中转程中处停滞状态称物流仓储二创造区位价值相货物点价值转移程中增加价值物流点价值第三创造流通加工价值时流通加工会改变货物包装阶段包装商品切割成更部分商品创造附加值
1Logistics is the physical flow process of goods from the seller to the buyer{[答案]T }
2Administration of information and standardization are needed during the transfer process{[答案]T }
3Storage creates the location value for goods{[答案]F}
4The same goods can be valued differently at different times and locations{[答案]T }
5Large packages of goods should always be cut into smaller parts to create added value{[答案]F}
附：
1物流货物卖方买方物理流动程{[答案]T }
2转移程中需信息化标准化理{[答案]T }
3Storage货物创造位置价值{[回答]F}
4相商品时间点价值{[答案]T }
5包装商品应始终切割成更部分创造附加值{[答案]F}
二阅读理解(题10分)
阅读面文章根文章容题目选择正确答案
The Importance of Information in the Supply Chain
1[答案]B
2[答案]A
3[答案]C
4[答案]B
5[答案]B
单元测7 试题答案
题目机快捷键查找功搜索题目答案
[题目]__________They refer to the royalties including patent right copy right trademark right and so on
[答案]What are intangible assets？
附：
什形资产？指特许权费包括专利权著作权商标权等
[题目]_________Alright I will try my best
[答案]Can you give me a brief introduction about business tax？
附：
简单介绍营业税？会努力
[题目]_________For individual income tax it is within the first 7 days
[答案]What is the deadline for tax declaration？
附：
纳税申报截止日期什时候？税前7天
[题目]_________According to law they refer to transportation construction finance insurance and the like
[答案]What do you mean by taxable services？
附：
应税服务什意思？法律指运输建筑金融保险等
[题目]―What is the criminal limit？
―___________________
[答案]The amount exceeds 10 of the amount that he should declare
附：
[题目]―犯罪限度少？
―___________________
[答案]金额超应申报金额10
[题目]_________you have said is very important to us
[答案]What
附：
说说非常重
[题目]According to law taxable services refer to transportation_________ finance insurance and the like
[答案]construction
附：
根法律规定应税服务指运输建筑金融保险等
[题目]Assets appear on your balance_________
[答案]sheet
附：
资产出现您资产负债表
[题目]Does that include the turnover_________in advance？
[答案]received
附：
包括预收营业额？
[题目]Generally_________ business tax is based on taxable services the transfer of intangible assets and sale of immovable property within China
[答案]speaking
附：
般说营业税基应税劳务形资产转动产中国境销售
[题目]If the case reaches the criminal limit the taxpayer my be accused_________criminal responsibilities
[答案]of
附：
果案件达刑事限度纳税会追究刑事责
[题目]It does in the_________of transfer of intangible assets or immovable property
[答案]case
附：
适形资产动产转
[题目]It means you can_________online with us
[答案]case
附：
意味着您线联系
[题目]That can lead_________a bigger personal incometax bill
[答案]to
附：
会导致更税法案
[题目]We are engaged in the development of real_________
[答案]estate
附：
事房产开发
阅读面文章根文章容题目选择正确答案
No matter how small your business is and what industry you are in your company has assetsFrom a computer to a processing plant every single thing your company owns is an asset
Assets can be in different formsSome assets are physical such as computers filing cabinets and delivery vansOthers are legally binding promises such as accounts receivable the money owed to your companyStill others seem to exist more on paper for example a year’s worth of insurance paid in advanceNo matter what form it takes anything with monetary value that your company owns counts as an asset
Assets appear on your balance sheet reporting the key financial statements at the end of each accounting periodYour assets will be split into different types to make analysis easierThe order in which you list them on the balance sheet typically matches the way they appear in your chart of accounts
Assets do more than just show up on reports thoughThey are the resources your company uses to produce revenueYour business cannot bring in sales without assetsFor productbased businesses you can’t produce anything without proper assetsIt’s true for service companies as wellAt least you have to have cash to pay your expenses and to help get the word out that your company existsService companies also need basic tools to provide service to customers：a hair stylist needs a chair scissors and styling toolsan accountant needs a computer and a lot of file cabinetsAssets are key factors for any business
附：
您企业事什行业您公司资产计算机加工厂您公司拥件东西资产
资产形式资产形电脑文件柜送货车具法律约束力承诺应收账款欠贵公司钱似更存纸面例预付年保险费采取种形式贵公司拥具货币价值东西算作资产
资产出现您资产负债表会计期末报告关键财务报表您资产分成类型便分析您资产负债表列出序通常出现方式相匹配您会计科目表中
资产仅仅显示报告您公司产生收入资源没资产您企业法带销售基产品企业没适资产您法生产东西真服务公司少必须现金支付费帮助宣传公司存服务公司需基工具客户提供服务：发型师需椅子剪刀造型工具会计师需台电脑文件柜资产企业关键素
1Which of the following is NOT physical asset？{ABC}
[答案]BAccounts receivable
2According to the passage where do the assets appear？{ABC}
[答案]AThe balance sheet
3What do you think an accountant is responsible for？{ABC}
[答案]CAn accountant is responsible for bookkeeping
4According to the passage which of the following is INCORRECT？{ABC}
[答案]CEvery businesscan bring in sales without assets
5What is the passage discussing about？{ABC}
[答案]AEvery business has assets
附：
1列属实物资产？{ABC}
[答案]B应收账款
2根段落资产出现里？{ABC}
[答案]A资产负债表
3您认会计师职责什？{ABC}
[答案]C会计负责记账
4根短文列项正确？{ABC}
[答案]C企业没资产情况带销售
5文章讨什？{ABC}
[答案]A企业资产
阅读面文章根文章容判断文章句子正确(T)错误(F)
Accounting errors will happen from time to time but many common accounting mistakes can be avoided with proper planning and preparationHere are the top seven accounting mistakes that should be paid more attention to
(1)Not knowing your true cash balance：Due to things like automatic payments and bank charges money that appears in your cash drawer and your checking account may already be spent
(2)Mistaking profits for cash：When you have a lot of credit sales your company can post big profits without seeing any cash
(3)Paying bills too soon：If your vendors give you thirty days to pay them take itUnless you get a discount for paying early paying your bills only when they＇re due improves your company＇s cash flow
(4)Avoiding book keeping tasks：Not recording and posting transactions regularly leaves you with a mountain of bookkeeping to deal with in the end
(5)Paying accidental dividends：Every time a corporation owner takes money out of his business it counts as a dividendThat can lead to a bigger personal incometax bill
(6)Not keeping personal finances separate from business：Mixing up business and personal money can cause bookkeeping and legal problems
(7)Setting prices too low：Know your costs before you set product or service prices or you run the risk of losing money on every saleA simple breakeven analysis can help you set prices at a profitable level
附：
会计错误会时发生许常见会计错误通适计划准备避免应引起更注意七会计错误
(1)知道您真实现金余额：动付款银行收费等原出现您现金抽屉支票账户中钱已完
(2)利润误认现金：量赊销时公司没现金情况发布巨额利润
(3)早付款：果您供应商您三十天时间付款请接受非您提前付款获折扣否仅期时付款改善您公司现金流
(4)避免记账务：定期记录帐交易会您留堆积山记账工作
(5)支付意外股息：公司者次企业中取出资金算作股息导致更税账单
(6)财务业务分开：业务资金混谈会导致簿记法律问题
(7)定价低：确定产品服务价格前解您成否您面次销售亏风险简单盈亏衡分析帮助您价格设定利图水
1Accounting mistakes cannot be avoided
[答案]F
2With a lot of credit sales your company may have no cash at hand
[答案]T
3It is recommended not to pay bills too soon
[答案]T
4Business money and personal money can be mixed up
[答案]F
5Try your best to know your costs before you set product or service prices
[答案]T
附：
1会计错误法避免
[答案]F
2量赊销贵公司手头没现金
[答案]T
3建议早付款
[答案]T
4商业钱钱混起
[答案]F
5设定产品服务价格前量解您成
[答案]T
单元测8 试题答案
题目机快捷键查找功搜索题目答案
[题目]_________It includes merchandise packaging and shipping duty if required any taxes and insurance
[答案]What does the estimate include？
附：
物流
[题目]―What about the commission？
―___________________
[答案]I’m afraid you have to tell me first how large your order is going to be
附：
[题目]―佣金呢？
―___________________
[回答]恐怕先告诉订单
[题目]―What does CIF refer to？
―___________________
[答案]It refers to cost insurance and freight
附：
[题目]―CIF指什？
―___________________
[答案]指成保险运费
[题目]―What is it in particular you＇re interested in？
―___________________
[答案]Your kitchenware I suppose
附：
[题目]―什特感兴趣？
―___________________
[答案]厨具想
[题目]―We would like to place an order for some of your C&Z desk units
―___________________
[答案]Thank you very muchWe keep a large supply in stock
附：
[题目]―想订购C&Z办公桌单元
―___________________
[回答]非常感谢量库存
[题目]A letter of_________is a document issued by a financial institution
[答案]credit
附：
信证金融机构签发文件
[题目]After having seen the_________and samples Jenny makes the specific inquiry
[答案]catalog
附：
目录样片Jenny 进行具体询问
[题目]All the prices on the list are subject_________to our final confirmation
[答案]to
附：
清单价格均您终确认准
[题目]Importing and exporting is transferring goods from one country to another while_________attention to the laws and requirements of bringing goods out or into that country
[答案]paying
附：
进出口货物国家转移国家时注意货物带出带入该国法律求
[题目]International trade gives consumers and countries the opportunity to_________goods and services not available in their own countries
[答案]be exposed to
附：
国际贸易消费者国家机会接触国没商品服务
[题目]Of course I’d give you our lowest_________
[答案]quotation
附：
然会低报价
[题目]Our terms of payment are normally 30day bill of exchange documents_________payment
[答案]against
附：
付款条件通常 30 天汇票单兑付
[题目]The payment is made by an irrevocable_________letter of credit in our favor
[答案]sight
附：
付款通受益撤销信证支付
[题目]We are a large chain of retailers and are looking for a manufacturer_________could supply us with a large quantity of smart phones for the teenager market
[答案]who
附：
家型连锁零售商正寻找青少年市场提供量智手机制造商
阅读面文章根文章容判断文章句子正确(T)错误(F)(题10分)
International trade is the exchange of goods and services between countriesIt gives consumers and countries the opportunity to be exposed to goods and services not available in their own countriesAlmost every kind of product can be found on the international market：food clothes spare parts oil jewelry wine stocks currencies and waterServices are also traded：tourism banking consulting and transportationA product that is sold to the global market is an export and a product that is bought from the global market is an import
International trade can benefit us a lotTrading globally allows us to expand our markets for both goods and services that otherwise may not have been available to usIf you walk into a supermarket and are able to buy Indonesian bananas Brazilian coffee and a bottle of French wine you are experiencing the effects of international trade
International trade brings us both advantages and disadvantagesFor instance international trade may also make the world economy easily affected by factors like prices supply and demand as well as global eventsPolitical change in Asia for example could result in an increase in the cost of labor thereby increasing the manufacturing costs for an American sneaker company based in Malaysia which would then result in an increase in the price that you have to pay to buy the tennis shoes at your local mallA decrease in the cost of labor on the other hand would result in you having to pay less for your new shoes
附：
国际贸易国家间商品服务交换消费者国家机会接触国没商品服务国际市场找种产品：食品衣服备件石油珠宝葡萄酒股票货币水交易服务：旅游银行咨询运输销全球市场产品出口全球购买产品市场进口
国际贸易受益匪浅全球贸易够扩法获商品服务市场果您走进超市够购买印度尼西亚香蕉巴西咖啡瓶法国葡萄酒您正体验国际贸易影响
国际贸易带处坏处例国际贸易世界济容易受价格供需等素全球事件影响例亚洲政治变化导致增长劳动力成增加家总部位马西亚美国运动鞋公司制造成导致您购物中心购买网球鞋需支付价格增加成降低方面劳动力成会降低新鞋支付费
1International trade exchanges goods and services between different countries and regions{[答案]T }
2Every kind of goods and services can be found on the global market{[答案]F }
3A product that is bought from the global market is an export{[答案]F}
4International trade may easily affect world economy{[答案]T}
5Political change in one country has nothing to do with international trade{[答案]F}
附：
1国际贸易国家区间交换商品服务{[答案]T }
2种商品服务全球市场找{[答案]F }
3全球市场购买产品出口{[答案]F}
4国际贸易容易影响世界济{[答案]T}
5国家政治变化国际贸易关{[答案]F}
二阅读理解(题10分)
The Basics of Import and Export
1[答案]T
2[答案]T
3[答案]F
4[答案]F
5[答案]F
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单元测1 试题答案
题目机快捷键查找功搜索题目答案
[题目]―Why did you choose our company？
―___________________
[答案]Sorry I didn＇t catch thatWould you say it again
附：
[题目]―什选择公司？
―___________________
[回答]起没听懂会说遍？
[题目]―Can you show me the schedule？
―___________________
[答案]Sure a tight schedule as usual
附：
[题目]―告诉时间表？
―___________________
[答案]然常样紧张时间表
[题目]―But what do you want me to do there？
―___________________
[答案]You have to give a presentation on what our products are
附：
[题目]―想里做什？
―___________________
[答案]您必须介绍产品什
[题目]―Morning MaggieCould you talk briefly about your career development？
―___________________
[答案]Thanks for giving me this opportunityI started as a clerk in the…
附：
[题目]―早玛吉简单谈谈职业发展？
―___________________
[回答]谢谢机会开始…
[题目]―You need to pay a visit to our important customers from Chamberlain Automation Systems Company in Washington
―___________________
[答案]Sorry can you repeat the name of the company
附：
[题目]―您需拜访位华盛顿张伯伦动化系统公司重客户
―___________________
[回答]起重复公司名字？
[题目]__________a vacation is always a good way to get relaxation and refreshment
[答案]Taking
附：
度假始终放松身心方法
[题目]Before I came to America I_________as an executive secretary with a trading company for one year in Britain
[答案]had worked
附：
美国前英国家贸易公司担年执行秘书
[题目]Good manners may be varied_________cultural backgrounds
[答案]due to
附：
文化背景良举止会
[题目]I led and_________a sales team of 20 people
[答案]motivated
附：
领导激励20销售团队
[题目]I was_________devising sales strategies and targets for the West Region
[答案]responsible for
附：
负责西部区制定销售策略目标
[题目]Is_________possible to take a 10minute break during the meeting tomorrow morning？
[答案]it
附：
明天午会议休息10分钟？
[题目]Sometimes your body language gestures and expressions may tell people_________about you than the words you use
[答案]more
附：
时您肢体语言手势表情您词语更告诉您信息
[题目]The following hints may help you stay energized or at least_________until you can make the time for rest
[答案]get you going
附：
提示会帮助您保持精力充沛者少您继续前进直您腾出时间休息
[题目]When talking to people within your company_________don’t speak your language you may have to use English
[答案]who
附：
公司会说您语言交谈时您必须英语
[题目]You are the right person for the job that_________your application_________the advertisement
[答案]relates… to…
附：
您您申请广告相关联工作合适选
二阅读理解
阅读面文章根文章容题目选择正确答案(题10分)
In business people have to deal in person with all kinds of peopleWhen talking to people within your company who don＇t speak your language you may have to use Englishthese people may be colleagues or coworkerswho may work with you in your own department in another part of the building or in another branchAnd you may also have to deal with people from outside the organization：clients suppliers visitors and members of the publicMoreover these people may be friends or strangerspeople of your own age or people who are younger or older than you
The relationship you have with a person determines the kind of language you useFor example it＇s not appropriate to say ＇Hi how are you＇ when meeting the Managing Director of a large company or to say＇ Good morning it＇s a great pleasure to meet you＇ when being introduced to a person you＇ll be working closely with in the same team
People usually form an impression of you from the way you speak and behavenot just from the way you do your workPeople in different countries have different ideas of what sounds friendly polite or sincereand of what sounds rude or unfriendly Good manners in your culture may be considered bad manners in anotherSometimes your body language gestures and expressions may tell people more about you than the words you use
附：
商业中必须亲种样交道公司会说您语言交谈时您必须英语事事—您部门建筑物部分分支您必须组织外部交道：客户供应商访客公众外朋友陌生—您龄者您年轻年长
关系决定语言类型例适合说嗨家公司总理见面说早高兴见时介绍团队中密切合作时
通常会说话行方式产生印象仅仅工作方式国家什听起友礼貌真诚—什听起粗鲁友法文化中礼貌会认种文化中礼貌时您肢体语言手势表情您词语更说明您
[题目6]The topic of the passage is_________
[答案]dealing with people in business
附：
[题目6]文章题_________
[答案]交道
[题目7]The language you use when talking with people in business is decided by_________
[答案]your relationship with the particular person
附：
三
[题目8]People usually form an impression of you from_________
[答案]your language and manners
附：
您商务士交谈时语言取决特定关系
[题目9]Good manners in your culture may be considered bad manners in anotherGood manners in this statement mean_________
[答案]to behave politely
附：
文化中礼貌会认种文化中礼貌句话中礼貌意味着举止礼貌
[题目10]The message of the article is that_________
[答案]dealing with people successfully in business is not easy
附：
[题目10]篇文章信息_________
[答案]商业成功交道容易
单元测2 试题答案
题目机快捷键查找功搜索题目答案
[题目]―___________________
―Thank youI must say I have a great staff
[答案]It＇s a pleasure to meet you BenSo you＇re the one responsible for those outstanding sales figures I＇ve seen
附：
[题目]―___________________
―谢谢必须说棒员工
[回答]高兴认识出色销售数负责
[题目]―___________________
―We are headquartered in Shanghai
[答案]Where are your headquarters
附：
[题目]―___________________
―总部设海
[回答]总部里？
[题目]―___________________
―Well it is a separate departmentBut there are two laboratories one at each production plant
[答案]What about the Research and Development Department
附：
[题目]―___________________
―嗯单独部门两实验室生产工厂
[回答]研发部呢？
[题目]―___________________
―Yes certainlyWe are a medium firm with about two thousand people in two different plants
[答案]Could you tell me how your company is actually organized
附：
[题目]―___________________
―然家中等规模公司两工厂拥约2000名员工
[回答]告诉公司实际组织？
[题目]―KathyI＇d like you to meet Maggie Jacobs
―_________ MaggieYou＇re doing a great job
[答案]I＇m pleased to meet you
附：
—凯西想见见玛吉·雅布斯
—高兴认识玛吉做
[题目]Being an_________manager means knowing when to use the right management style
[答案]effective
附：
成名效理者意味着知道时正确理风格
[题目]Finally they return the_________to the people who bought shares in the company
[答案]profits
附：
利润返购买公司股份
[题目]I didn＇t know you_________a previous supplier
[答案]were
附：
知道前供应商
[题目]Sometimes a situation will_________a direct style of management
[答案]call for
附：
时情况需直接理方式
[题目]They_________over at great length the matter of how to increase the sale of your products last night
[答案]talked
附：
昨晚增加产品销量问题进行长篇
[题目]What_________we do if the company cut down on ads？
[答案]shall
附：
果公司减少广告该办？
[题目]You just send the faulty product back to them and they_________it free of charge
[答案]will replace
附：
您需缺陷产品寄回免费更换
[题目]Young people can learn how entrepreneurship works by_________their own companies
[答案]operating
附：
年轻通营公司解创业运作方式
[题目]Your T shirts found a ready market in the eastern part of our country_________2014
[答案]in
附：
T恤2014年国东部区找现成市场
阅读面文章根文章容题目选择正确答案(题10分)
THREE EFFECTIVE MANAGEMENT STYLES
Being an effective manager means knowing when to use the right management styleSome styles for instance are more peopleoriented while others tend to focus on a project or productThe management style you select will depend on your people skills and knowledge available resources (like time and money) desired results and of course the task before youThe common management styles can be summarized into three categories
The participatory style is the first of its kindHere it is critical to give each employee an entire task to completeIf that’s not possible make sure the individual knows and understands his or her part as it relates to the project or taskWhen people in your team know where they fit in the big picture they’re more likely to be motivated to complete the task
Following that we have the directing styleSometimes a situation will call for a direct style of managementPerhaps a tight deadline looms or the project involves numerous employees and requires a topdown management approachHere a manager answers five questions for the employees：What？Where？How？Why？and When？Let employees know what they need to do how they’re going to do it and when the questions must be finished
The last one is the teamwork styleIf you want to speed up a project and choose the best process for completing that project managing by teamwork is the way to goWhen you motivate people to pool their knowledge the results may exceed your expectationsOften teams can tackle problems more quickly than what you can accomplish on your ownThe giveandtake can create a process that you can repeat in other projects
附：
三种效理方式
成名效理意味着知道时正确理风格例风格更倾专注项目产品您选择理风格取决您员技知识资源(时间金钱)期结果然您面前务常见理风格概括三类
参式风格类中第里位员工完成项完整务关重果请确保知道理解项目务相关部分您团队中知道局中位置时更动力完成务
导演风格时情况需直接理方式许时间紧迫者项目涉众员工需理方法里理员工回答五问题：什？里？？什？时？员工知道需做什做时必须完成问题
种团队合作风格果您想加快项目选择完成该项目佳流程通团队合作进行理您佳选择您激励汇集知识时结果会超出您预期通常团队您完成工作更快解决问题予接受创建您项目中重复程
1Being an effective manager lies in knowing the right_________{ABC}
[答案]Cmanagement style
附：
成名效理者解正确理风格
2Which of the following is NOT mentioned as a focus of different management styles？{ABC}
[答案]BCustomers
附：
2项理风格重点？{ABC}
[答案]B顾客
3Which of the following can’t be inferred from the passage？{ABC}
[答案]AThe management style is likely to change because the manager has been replaced
附：
3列项短文中推断出？{ABC}
[答案]A理风格会理更换改变
4When people in your team know where they fit in the big picture they are more likely to be_________to complete the task{ABC}
[答案]Cinspired
附：
团队中知道局中位置时更受启发完成务
5If you want to speed up a project and choose the best process for completing that project you can resort to_________{ABC}
[答案]Ateam work
附：
果您想加快项目选择完成该项目佳流程您诉诸团队合作
阅读面文章根文章容判断文章句子正确(T)错误(F)(题10分)
LEARNING BUSINESS SKILLS THROUGH JUNIOR ACHIEVEMENT
Junior Achievement is an international movement to educate young people about business and economics for the purpose of helping them prepare to succeed in a world economy11 The organization is the largest of its kind
Junior Achievement has gone through different stages in its development12 It was started by two business leaders Horace Moses and Theodore Vail and Senator Murray Crane in 1919 in Springfield MassachusettsThe organization started with a small number of children aged ten to twelveFor more than 50 years Junior Achievement programs met after school as a group of business clubsBut in 1975 Junior Achievement began to offer classes during school hoursMany more young people joined the organization once it began to teach business skills as part of the school dayIn 2004 Junior Achievement Worldwide was formed
The Junior Achievement programs teach about businesses how they are organized and how products are made and sold13 The programs also teach about the American and world economies and business operationsYoung people can learn how entrepreneurship works by operating their own companiesFor instance the students develop a product and sell shares in their companyThey use the money to buy the materials they need to make their product which they then sellFinally they return the profits to the people who bought shares in the companyIt is reported that in the United States alone there are more than 22000 places that hold Junior Achievement events currentlyAccording to Junior Achievement about 287000 volunteers support its programs around the world
附：
通初级成学商业技
Junior Achievement 项旨教育年轻商业济知识国际运动旨帮助世界济中取成功做准备11该组织类组织中规模
青年成发展程中历阶段12两位商界领袖 Horace MosesTheodore Vail 参议员Murray Crane1919年马萨诸塞州斯普林菲尔德创立该组织1012岁少数童开始50年青少年成计划作组商业俱乐部放学相遇1975年Junior Achievement 开始课时间提供课程更年轻加入该组织开始学校里教授商业技2004年全球青年成组织成立
初级成课程教授企业企业组织方式产品制造销售方式13课程教授美国世界济商业运营年轻通营公司解创业运作方式例学生开发产品出售公司股票笔钱购买制造产品需材料然出售利润返购买公司股份悉仅美国目前超 22000方举办青少年成活动Junior Achievement 称约 287000名志愿者支持全球项目
1This passage is about Junior Achievementan international movement to educate young people about businesses and economics{ [答案]T }
2Junior Achievement was started by two business leaders in Massachusetts{ [答案]F}
3Classes during school hours have been available in Junior Achievement for more than 60 years{ [答案]F}
4Junior Achievement has been worldwide since 1919{ [答案]F}
5Volunteers of Junior Achievement teach about the American and world economies and business operations{ [答案]T }
附：
1篇文章关青年成项教育年轻商业济学国际运动{ [答案]T }
2Junior Achievement马萨诸塞州两位商界领袖发起{ [答案]F}
3学时间课程Junior Achievement中已60年历史{ [答案]F}
41919年Junior Achievement已遍布全球{ [答案]F}
5Junior Achievement志愿者讲授美国世界济商业运作{ [答案]T }
单元测3 试题答案
题目机快捷键查找功搜索题目答案
[题目]Additionally make sure that your password is long enough to_________easily being hacked
[答案]prevent it from
附：
外请确保您密码足够长防止轻易黑客入侵
[题目]I＇ll_________the exchange rate and service charge and then type up the check for you
[答案]figure out
附：
会算出汇率服务费然您输入支票
[题目]In addition you are required to_________the Bank_________your Social Security Number and two valid identification documents
[答案]provide…with
附：
外您需银行提供您社会安全号码两份效身份证明文件
[题目]In order to make proper reservations will you send your acceptance to the attention of the General Office_________a week before that day？
[答案]no later than
附：
进行适预订您否会迟该日前周您接受通知办公厅？
[题目]Most banks have a section_________you set up payees
[答案]in which
附：
数银行设置收款部分
[题目]The bank_________grand door faces south is Bank of China
[答案]whose
附：
门南银行中国银行
[题目]The only thing I have is this bill_________the publisher’s name and address_________it
[答案]with…on
附：
唯拥张账单面写着出版商名字址
[题目]This is the best business program_________has been accomplished this year
[答案]that
附：
年完成商业计划
[题目]This will make__________ easier to transfer money and make loan payments online
[答案]it
附：
转账线支付贷款变更加容易
[题目]You can send them gifts_________your best clients
[答案]in honor of
附：
您发送礼物纪念您客户
二翻译(题10分)
1It is important to clear your cookies after each banking session especially at a public computer{ABC}
[答案]A重次银行交易业务结束清网痕迹尤公电脑
2For further information you can call at the bank’s customer service hotline 12345 to extension 3124 or pay a visit to wwwbocusacom {ABC}
[答案]C解更信息拨银行客服热线12345转分机3124者访问wwwbocusacom网站查询
3Online banking refers to banking activities that are carried out over the Internet on a secure website{ABC}
[答案]A网银行指通互联网安全网站实现银行业务活动
4Thus you can protect yourself from identity theft{ABC}
[答案]B样保护避免身份盗
5You can inform your bank of your account number so that your money can be transferred directly{ABC}
[答案]A账号告知银行便钱直接转账
二阅读理解(题10分)
CHOOSE THE BEST ITEM TO COMPLETE THE DIALOG
Jenny comes to a bank to open an accountA clerk comes up to help her
ATHEN PLEASE JUST FILL IN THIS FORM WITH YOUR NAME AND ADDRESS IN CAPITAL LETTERS
BI’M AFRAID I DIDN’T QUITE CATCH THAT
CI’D LIKE TO OPEN AN ACCOUNT
DTHEN YOU’D BETTER OPEN A CURRENT ACCOUNT
EWE’LL CONTACT YOU AS SOON AS IT COMES
附：
选择佳项目完成话
珍妮银行开户职员帮助
A请写字母填写您姓名址
B担心没听清楚
C想开账户
D开活期账户
E会快您联系
Clerk：Good afternoonCan I help you？
Jenny：Yes{1}
Clerk：A deposit account or a current account？
Jenny：Er I’m not sureYou see I have monthly remittances sent to me from the Canada Embassy and I’d like to have the money paid into an account
Clerk：{2}The bank will give you a check book and you can take money out when you need it
Jenny：FineWhat do I have to do？
Clerk：Do you have any form of ID？
Jenny：Will my passport do？
Clerk：Sure{3}
Jenny：No problemIt’s done
Clerk：And could you give me your signature here？
Jenny：Sorry？{4}
Clerk：Please sign your name in the blank space below
Jenny：I seeNow here you are
Clerk：Thank youIt will take a few days for your check book to arrive{5}You can inform your embassy of your account number so that your money can be transferred directly
Jenny：Thank you very much
附：
职员：午什帮您？
珍妮：{1}
职员：存款账户活期账户？
珍妮：呃确定加馆月汇款想钱存入账户
职员：{2}银行会支票簿需时候取钱
珍妮：该办？
职员：形式身份证？
珍妮：护？
店员：{3}
珍妮：没问题……完成
职员：里签名？
珍妮：起？{4}
职员：请方空白处签您姓名
珍妮：明白现
职员：谢谢支票簿需天{5}账号告诉馆样钱直接转账
珍妮：非常感谢
{1}[答案]C
{2}[答案]D
{3}[答案]A
{4}[答案]B
{5}[答案]E
单元测4 试题答案
题目机快捷键查找功搜索题目答案
[题目]__________ your price be competitive and date of shipment acceptable we intend to place a large order with you
[答案]Should
附：
果贵方价格具竞争力装运日期接受算贵方单
[题目]An example of soft sell is to distribute free samples_________customers often respond favorably
[答案]to which
附：
软销售例子分发免费样品客户通常反应良
[题目]Businesses can use free samples to build rapport and_________customers_________products or services
[答案]engage…to…
附：
企业免费样品建立融洽关系客户参产品服务
[题目]Moreover reservations by credit card four weeks_________guarantee availability of the room size required
[答案]in advance
附：
外提前四星期通信卡预订保证需房间性
[题目]Our new type of treadmill_________release next month
[答案]is due for
附：
新型跑步机月发布
[题目]She is the CEO of Roston Sport Accessories_________I told you
[答案]about whom
附：
告诉Roston Sport AccessoriesCEO
[题目]So I have a number of other_________up my sleeve as well
[答案]tricks
附：
技巧
[题目]The newlydesigned ad_________brought about a higher click through rate by the end of next month
[答案]will have
附：
新设计广告月底带更高点击率
[题目]We sell insurance cover the_________you pay will depend on the cover you require
[答案]charge
附：
出售保险您支付费取决您需保险
[题目]We will have flown for 13 hours by the time we_________to New York
[答案]will get
附：
纽约时已飞行13时
阅读面文章根文章容题目选择正确答案
Hard sell and soft sell are important business terms and useful strategies for sales staff to know and understandBoth of them can workThe effect depends on the type of customers and the type of products
A hard sell is a kind of more direct and forceful sales tacticsThe sales person just keeps explaining how good the product is why people should buy it and even how the prices might increase if the consumer walks off
A soft sell is a different approachThe sales person tries to build trust with consumersHe doesn’t put pressure on them to buy things just recommending a product and letting the consumers make their own decisions
An example of soft sell is to distribute free samples to which customers often respond favorablyBusinesses can use free samples to build rapport and engage customers in products or servicesRecommending products between friends is a little bit like doing soft sellingPeople don＇t really care if someone else buys the productThey are just giving their honest opinions and trying to be helpful
Humor in advertising is also used to attract the consumer＇s attention and get them interested in the products or servicesCustomers often resist hard sales tactics thus making softselling much more effective for success
附：
硬推销软推销销售员解理解重商业术语策略两者工作效果取决客户类型产品类型
强推种更直接更力销售策略销售员断解释产品什应该购买甚果消费者离开价格会涨
软销售种方法销售员试图消费者建立信会施加压力购买东西推荐产品消费者做出决定
软销售例子分发免费样品客户通常反应良企业免费样品建立融洽关系客户参产品服务朋友间推荐产品点软销售会真意否购买该产品出诚实意见试图提供帮助
广告中幽默吸引消费者注意力产品服务产生兴趣客户常抵制硬性销售策略软销售成功更效
1What＇s the topic and main idea of the passage？{ABC}
[答案]CSelling StrategyHard Sell and Soft Sell Strategies
附：
1文章题思想什？{ABC}
[答案]C销售策略―硬销售软销售策略
2Customers often_________hard sales tactics thus making softselling more effective for success{ABC}
[答案]Aresist
附：
客户常抵制强硬销售策略软销售更效取成功
3Examples of soft sell mentioned in the passage include_________{ABC}
[答案]Brecommending products among friends
附：
文章中提软推销例子包括朋友间推荐产品
4Making humorous advertisements is one of the approaches companies use to_________{ABC}
[答案]Barouse people＇s interests
附：
制作幽默广告公司引起兴趣方法
5According to the passage_________{ABC}
[答案]Csoft sell is preferred by business companies
附：
根文章软销售商业公司首选
阅读面文章根文章容判断文章句子正确(T)错误(F)
The marketing mix consists of the four Ps’：providing the customer with the right product at the right price presented in the most attractive promotion and available in the easiest placeThe product is not just an assembled set of components：it is something customers buy to satisfy a need they feel they haveThe image and the design of the product are as important as its specificationsThen the product must be priced so that it competes effectively with rival products in the same marketIn addition the product should be presented to customers through advertising (egTV commercials newspaper advertisements or posters) packing (egdesign labels materials) publicity public relation and personal sellingFinally the product must be available to customers through the most cost effective channels of distributionA consumer product must be offered to endusers in suitable retail outlets or available on hire purchase or by mail order
附：
营销组合四P组成：合适价格客户提供合适产品吸引促销方式呈现简单方提供产品仅仅组组件：某种东西 客户购买满足认需求产品形象设计规格样重然产品必须定价便市场竞争手产品效竞争外产品 应通广告(电视广告报纸广告海报)包装(设计标签材料)宣传公关推销等方式呈现客户产品必须具成效益方式提供客户 分销渠道消费品必须合适零售店提供终户者通租购邮购方式提供
1The author of the article intends to explain to us what the marketing mix is{ [答案]T }
2Customers’ satisfaction matters greatly to a product{ [答案]T }
3The price of a product must be exactly the same as rival products in the same market{ [答案]F}
4To make your product known to the public advertising is the only consideration you need to take into account{ [答案]F}
5A product can reach customers according to the text through retail outlets hire purchase mail order and online sales{ [答案]F}
附：
1文章作者算解释什营销组合{ [答案]T }
2客户满意度产品关重{ [答案]T }
3产品价格必须市场竞争手产品价格完全相{ [答案]F}
4您产品公众知广告您需考虑唯考虑素{ [答案]F}
5产品通零售网点分期付款邮购网销售等方式达客户手中{ [答案]F}
单元测5 试题答案
题目机快捷键查找功搜索题目答案
[题目]―What kind of music are you going to have in the background？
―Light ones_________
[答案]It makes the audience feel comfortable
附：
[题目]―背景中播放什样音乐？
―轻_________
[答案]观众感舒服
[题目]―I think a bus stop advertisement is a very wise chance to promote our products
―___________________
[答案]You said it
附：
[题目]―认公交车站广告推广产品非常明智机会
―___________________
[回答]说
[题目]They have signed the_________to export textiles
[答案]contract
附：
签署出口纺织品合
[题目]We usually keep a large supply_________stock
[答案]at
附：
通常保持量供应库存
[题目]We will_________an order with your company for digital cameras
[答案]place
附：
贵公司订购数码相机
[题目]―What is your opinion for promotion of our products？
[答案]Why don’t we try the online ads for our products
附：
[题目]―您产品推广法？
[答案]什试试产品线广告呢？
[题目]―Hello__________？
―Hello this is Michael from Tianjin Vanguard Trading Inc
[答案]Who is that
附：
[题目]―__________？
―天津万家贸易限公司迈克尔
[答案]谁？
[题目]They are talking about how to make use of advertising to_________the products
[答案]promote
附：
谈利广告推广产品
[题目]―May I suggest the sales start on or about October 1？
[答案]GreatWe can start to prepare for the big event
附：
[题目]―建议10月1日左右开始销售？
[答案]太开始事件做准备
[题目]Too many debts in a company easily_________bankruptcy
[答案]result in
附：
公司负债容易导致破产
二翻译(题10分)
1Based on that we’ll decide whether to run fullpage ads{ABC}
[答案]A基础决定否运作整版广告
2A sales department consists of many people who are based in different parts of the country or the world{ABC}
[答案]C销售部工作全国世界员组成
3I look forward to hearing from you by return{ABC}
[答案]A期您回信
4Although successful salespeople often have special talents and an outgoing personality the skills they employ are used by us all{ABC}
[答案]B然成功士通常拥特殊天赋开朗性格运技
5Export companies often have a separate export sales force whose travel and accommodation expenses may be very high{ABC}
[答案]C出口公司通常拥专门出口营销员差旅费会高
二阅读理解(题10分)
阅读面文章根文章容判断文章句子正确(T)错误(F)
There are eight traditional functions of marketing
(1)Buying：A marketer focuses on buyers＇ needs and desires in order to decide what products to make availableUnderstanding buyers＇ behavior is of great importance
(2)Selling：Marketers usually view selling as a persuasive activity that is completed through promotionSelling includes personal selling advertising and other selling methodsIt is probably the function of marketing that we most often see in our daily life
(3)Transporting：Transporting is physically moving the product from the seller to the buyerMarketers focus on transporting costs and services
(4)Storing：Like transporting storing is an aspect of the physical distribution of productsStoring includes warehousing activitiesWarehouses hold products for long periods sometimes in order to create time utility
(5)Grading：Grading involves sorting products according to size and qualityThis makes buying and selling easier because it reduces the need for inspection and sampling
(6)Financing：For many products such as automobiles fridges and new homes the purchase is facilitated when the marketer provides credit that makes the purchasing of the product possible
(7)Marketing research：Through research marketers may find out the need for new products and servicesBy gathering information on a regular basis they can better plan carry out and control marketing activities
(8)Risk taking：It involves bearing the uncertainties that are part of the marketing processMost marketing decisions result in either success or failure that is associated with risk
附：
营销八种传统功：
(1)购买：营销员关注购买者需求愿决定提供产品解购买者行非常重
(2)销售：营销员通常销售视种通促销完成说服活动销售包括员推销广告等销售方式日常生活中常见营销功
(3)运输：运输产品卖方物理转移买方营销员关注运输成服务
(4)储存：运输样储存产品物流方面储存包括仓储活动仓库时会长时间存放产品创造时间效
(5)分级：分级涉根产品尺寸质量产品进行分类买卖更容易减少检验抽样需
(6)融资：许产品例汽车冰箱新房营销员提供购买产品成信贷时购买便利
(7)营销调研：通调研营销员发现新产品新服务需求通定期收集信息更规划实施控制营销活动
(8)风险承担：涉承担营销程中确定性数营销决策导致风险相关成功失败
1It is very important to understand buyers＇ behavior
[答案]T
2Marketers usually use different selling methods
[答案]T
3Marketers ignore transporting costs and services
[答案]F
4Both transporting and storing are the aspects of the physical distribution of products
[答案]T
5Marketers provide credit that makes the purchasing of automobiles fridges and new homes possible
[答案]T
附：
1解买家行重
[回答]T
2营销员通常销售方法
[回答]T
3营销员忽略运输成服务
[答案]F
4运输储存产品物流两方面
[答案]T
5营销员提供信贷购买汽车冰箱新房成
[答案]T
单元测6 试题答案
题目机快捷键查找功搜索题目答案
[题目]―Hello this is Steven SmithNice to hear your voice again
―Hi MrSmith__________
[答案]I would like to know about the coverage of your freight forwarding business
附：
[题目]―Steven Smith高兴次听声音
―嗨史密斯先生__________
[回答]想知道货代业务覆盖范围
[题目]―Don＇t hesitate to click on our website when you need us
―__________Thank you
[答案]Sure I will
附：
[题目]―需时候犹豫点击网站
―__________谢谢
[答案]然会
[题目]―___________________
―We offer special services such as personal belongings express holiday pickup and delivery services and so on
[答案]What kind of special services do you offer
附：
[题目]―___________________
―提供私物品快递节假日接送服务等特色服务
[答案]提供什样特殊服务？
[题目]―Good morningFar East Logistics Company__________
―Good morningThis is Maggie BonnerI would like to know more about your products
[答案]May I help you
附：
[题目]―早远东物流公司______________
―早 Maggie Bonner想解更关产品信息
[回答]帮？
[题目]That is the reason_________we＇ve lost so many customers
[答案]why
附：
失客户原
[题目]The manager asked me_________I could finish my work before the weekend
[答案]whether
附：
理问周末前完成工作
[题目]The total cost in logistics in China is still higher than_________in many other industrialized countries
[答案]that
附：
中国物流总成然高许工业化国家
[题目]We work closely_________every large airline like Air China Air France and American Airlines
[答案]with
附：
中国国际航空公司法国航空公司美国航空公司等型航空公司密切合作
[题目]You can get the goods_________to your door so quickly nowadays
[答案]delivered
附：
现快货物送家门口
[题目]―Does modern logistics mean transportation and delivery？
[答案]No it＇s not the whole story
附：
[题目]―现代物流否意味着运输交付？
[答案]全部
二翻译(题10分)
1After a commercial transaction is done logistics will carry out the transfer of goods from the seller to the buyer for the lowest cost and in the most effective manner{ABC}
[答案]B完成商业交易物流低成效方式商品卖方运输买方
2Goods are often in stagnation during the transfer process which is called the storage of logistics{ABC}
[答案]A商品流转程中处停滞状态时候称物流存储
3Sometimes the distribution processing changes the packages of the goods{ABC}
[答案]C时配送加工会改变商品包装形态
4Information is important because it provides the facts that supply chain managers use to make decisions{ABC}
[答案]B信息重提供供应链理者决策事实
5With the rapid economic growth in China the logistics industry is expanding greatly{ABC}
[答案]A着中国济快速发展物流行业极发展
二阅读理解(题10分)
阅读面文章根文章容判断文章句子正确(T)错误(F)
FUNCTIONS OF LOGISTICS
Logistics is the physical flow process of goods from the point of origin to the point of consumption concerning transportation warehousing and storage loading and unloading goods handling packing distribution processing delivery and information managementFor example after a commercial transaction is done logistics will carry out the transfer of goods from the seller to the buyer for the lowest cost and in the most effective mannerDuring the transfer process logistics facilities equipment (carriers) administration of information and standardization are needed
Logistics has three major functionsFirstly it creates time valueThe same goods can be valued differently at different timesGoods are often in stagnation during the transfer process which is called the storage of logisticsSecondly it creates location valueThe same goods can be valued differently at different locationsThe value added during the transfer process is the location value of logisticsThirdly it creates distribution processing valueSometimes the distribution processing changes the packages of the goodsThat is during this stage it cuts large packages of goods into smaller parts which creates added value for goods
附：
物流功
物流货物原产消费运输仓储装卸货物装卸包装流通加工配送信息理物理流动程例完成项商业交易物流低成效方式货物卖方转移买方转移程中需物流设施设备(载体)信息理标准化
物流具三功创造时间价值种货物时间价值货物中转程中处停滞状态称物流仓储二创造区位价值相货物点价值转移程中增加价值物流点价值第三创造流通加工价值时流通加工会改变货物包装阶段包装商品切割成更部分商品创造附加值
1Logistics is the physical flow process of goods from the seller to the buyer{[答案]T }
2Administration of information and standardization are needed during the transfer process{[答案]T }
3Storage creates the location value for goods{[答案]F}
4The same goods can be valued differently at different times and locations{[答案]T }
5Large packages of goods should always be cut into smaller parts to create added value{[答案]F}
附：
1物流货物卖方买方物理流动程{[答案]T }
2转移程中需信息化标准化理{[答案]T }
3Storage货物创造位置价值{[回答]F}
4相商品时间点价值{[答案]T }
5包装商品应始终切割成更部分创造附加值{[答案]F}
二阅读理解(题10分)
阅读面文章根文章容题目选择正确答案
The Importance of Information in the Supply Chain
1[答案]B
2[答案]A
3[答案]C
4[答案]B
5[答案]B
单元测7 试题答案
题目机快捷键查找功搜索题目答案
[题目]__________They refer to the royalties including patent right copy right trademark right and so on
[答案]What are intangible assets？
附：
什形资产？指特许权费包括专利权著作权商标权等
[题目]_________Alright I will try my best
[答案]Can you give me a brief introduction about business tax？
附：
简单介绍营业税？会努力
[题目]_________For individual income tax it is within the first 7 days
[答案]What is the deadline for tax declaration？
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纳税申报截止日期什时候？税前7天
[题目]_________According to law they refer to transportation construction finance insurance and the like
[答案]What do you mean by taxable services？
附：
应税服务什意思？法律指运输建筑金融保险等
[题目]―What is the criminal limit？
―___________________
[答案]The amount exceeds 10 of the amount that he should declare
附：
[题目]―犯罪限度少？
―___________________
[答案]金额超应申报金额10
[题目]_________you have said is very important to us
[答案]What
附：
说说非常重
[题目]According to law taxable services refer to transportation_________ finance insurance and the like
[答案]construction
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根法律规定应税服务指运输建筑金融保险等
[题目]Assets appear on your balance_________
[答案]sheet
附：
资产出现您资产负债表
[题目]Does that include the turnover_________in advance？
[答案]received
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包括预收营业额？
[题目]Generally_________ business tax is based on taxable services the transfer of intangible assets and sale of immovable property within China
[答案]speaking
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般说营业税基应税劳务形资产转动产中国境销售
[题目]If the case reaches the criminal limit the taxpayer my be accused_________criminal responsibilities
[答案]of
附：
果案件达刑事限度纳税会追究刑事责
[题目]It does in the_________of transfer of intangible assets or immovable property
[答案]case
附：
适形资产动产转
[题目]It means you can_________online with us
[答案]case
附：
意味着您线联系
[题目]That can lead_________a bigger personal incometax bill
[答案]to
附：
会导致更税法案
[题目]We are engaged in the development of real_________
[答案]estate
附：
事房产开发
阅读面文章根文章容题目选择正确答案
No matter how small your business is and what industry you are in your company has assetsFrom a computer to a processing plant every single thing your company owns is an asset
Assets can be in different formsSome assets are physical such as computers filing cabinets and delivery vansOthers are legally binding promises such as accounts receivable the money owed to your companyStill others seem to exist more on paper for example a year’s worth of insurance paid in advanceNo matter what form it takes anything with monetary value that your company owns counts as an asset
Assets appear on your balance sheet reporting the key financial statements at the end of each accounting periodYour assets will be split into different types to make analysis easierThe order in which you list them on the balance sheet typically matches the way they appear in your chart of accounts
Assets do more than just show up on reports thoughThey are the resources your company uses to produce revenueYour business cannot bring in sales without assetsFor productbased businesses you can’t produce anything without proper assetsIt’s true for service companies as wellAt least you have to have cash to pay your expenses and to help get the word out that your company existsService companies also need basic tools to provide service to customers：a hair stylist needs a chair scissors and styling toolsan accountant needs a computer and a lot of file cabinetsAssets are key factors for any business
附：
您企业事什行业您公司资产计算机加工厂您公司拥件东西资产
资产形式资产形电脑文件柜送货车具法律约束力承诺应收账款欠贵公司钱似更存纸面例预付年保险费采取种形式贵公司拥具货币价值东西算作资产
资产出现您资产负债表会计期末报告关键财务报表您资产分成类型便分析您资产负债表列出序通常出现方式相匹配您会计科目表中
资产仅仅显示报告您公司产生收入资源没资产您企业法带销售基产品企业没适资产您法生产东西真服务公司少必须现金支付费帮助宣传公司存服务公司需基工具客户提供服务：发型师需椅子剪刀造型工具会计师需台电脑文件柜资产企业关键素
1Which of the following is NOT physical asset？{ABC}
[答案]BAccounts receivable
2According to the passage where do the assets appear？{ABC}
[答案]AThe balance sheet
3What do you think an accountant is responsible for？{ABC}
[答案]CAn accountant is responsible for bookkeeping
4According to the passage which of the following is INCORRECT？{ABC}
[答案]CEvery businesscan bring in sales without assets
5What is the passage discussing about？{ABC}
[答案]AEvery business has assets
附：
1列属实物资产？{ABC}
[答案]B应收账款
2根段落资产出现里？{ABC}
[答案]A资产负债表
3您认会计师职责什？{ABC}
[答案]C会计负责记账
4根短文列项正确？{ABC}
[答案]C企业没资产情况带销售
5文章讨什？{ABC}
[答案]A企业资产
阅读面文章根文章容判断文章句子正确(T)错误(F)
Accounting errors will happen from time to time but many common accounting mistakes can be avoided with proper planning and preparationHere are the top seven accounting mistakes that should be paid more attention to
(1)Not knowing your true cash balance：Due to things like automatic payments and bank charges money that appears in your cash drawer and your checking account may already be spent
(2)Mistaking profits for cash：When you have a lot of credit sales your company can post big profits without seeing any cash
(3)Paying bills too soon：If your vendors give you thirty days to pay them take itUnless you get a discount for paying early paying your bills only when they＇re due improves your company＇s cash flow
(4)Avoiding book keeping tasks：Not recording and posting transactions regularly leaves you with a mountain of bookkeeping to deal with in the end
(5)Paying accidental dividends：Every time a corporation owner takes money out of his business it counts as a dividendThat can lead to a bigger personal incometax bill
(6)Not keeping personal finances separate from business：Mixing up business and personal money can cause bookkeeping and legal problems
(7)Setting prices too low：Know your costs before you set product or service prices or you run the risk of losing money on every saleA simple breakeven analysis can help you set prices at a profitable level
附：
会计错误会时发生许常见会计错误通适计划准备避免应引起更注意七会计错误
(1)知道您真实现金余额：动付款银行收费等原出现您现金抽屉支票账户中钱已完
(2)利润误认现金：量赊销时公司没现金情况发布巨额利润
(3)早付款：果您供应商您三十天时间付款请接受非您提前付款获折扣否仅期时付款改善您公司现金流
(4)避免记账务：定期记录帐交易会您留堆积山记账工作
(5)支付意外股息：公司者次企业中取出资金算作股息导致更税账单
(6)财务业务分开：业务资金混谈会导致簿记法律问题
(7)定价低：确定产品服务价格前解您成否您面次销售亏风险简单盈亏衡分析帮助您价格设定利图水
1Accounting mistakes cannot be avoided
[答案]F
2With a lot of credit sales your company may have no cash at hand
[答案]T
3It is recommended not to pay bills too soon
[答案]T
4Business money and personal money can be mixed up
[答案]F
5Try your best to know your costs before you set product or service prices
[答案]T
附：
1会计错误法避免
[答案]F
2量赊销贵公司手头没现金
[答案]T
3建议早付款
[答案]T
4商业钱钱混起
[答案]F
5设定产品服务价格前量解您成
[答案]T
单元测8 试题答案
题目机快捷键查找功搜索题目答案
[题目]_________It includes merchandise packaging and shipping duty if required any taxes and insurance
[答案]What does the estimate include？
附：
物流
[题目]―What about the commission？
―___________________
[答案]I’m afraid you have to tell me first how large your order is going to be
附：
[题目]―佣金呢？
―___________________
[回答]恐怕先告诉订单
[题目]―What does CIF refer to？
―___________________
[答案]It refers to cost insurance and freight
附：
[题目]―CIF指什？
―___________________
[答案]指成保险运费
[题目]―What is it in particular you＇re interested in？
―___________________
[答案]Your kitchenware I suppose
附：
[题目]―什特感兴趣？
―___________________
[答案]厨具想
[题目]―We would like to place an order for some of your C&Z desk units
―___________________
[答案]Thank you very muchWe keep a large supply in stock
附：
[题目]―想订购C&Z办公桌单元
―___________________
[回答]非常感谢量库存
[题目]A letter of_________is a document issued by a financial institution
[答案]credit
附：
信证金融机构签发文件
[题目]After having seen the_________and samples Jenny makes the specific inquiry
[答案]catalog
附：
目录样片Jenny 进行具体询问
[题目]All the prices on the list are subject_________to our final confirmation
[答案]to
附：
清单价格均您终确认准
[题目]Importing and exporting is transferring goods from one country to another while_________attention to the laws and requirements of bringing goods out or into that country
[答案]paying
附：
进出口货物国家转移国家时注意货物带出带入该国法律求
[题目]International trade gives consumers and countries the opportunity to_________goods and services not available in their own countries
[答案]be exposed to
附：
国际贸易消费者国家机会接触国没商品服务
[题目]Of course I’d give you our lowest_________
[答案]quotation
附：
然会低报价
[题目]Our terms of payment are normally 30day bill of exchange documents_________payment
[答案]against
附：
付款条件通常 30 天汇票单兑付
[题目]The payment is made by an irrevocable_________letter of credit in our favor
[答案]sight
附：
付款通受益撤销信证支付
[题目]We are a large chain of retailers and are looking for a manufacturer_________could supply us with a large quantity of smart phones for the teenager market
[答案]who
附：
家型连锁零售商正寻找青少年市场提供量智手机制造商
阅读面文章根文章容判断文章句子正确(T)错误(F)(题10分)
International trade is the exchange of goods and services between countriesIt gives consumers and countries the opportunity to be exposed to goods and services not available in their own countriesAlmost every kind of product can be found on the international market：food clothes spare parts oil jewelry wine stocks currencies and waterServices are also traded：tourism banking consulting and transportationA product that is sold to the global market is an export and a product that is bought from the global market is an import
International trade can benefit us a lotTrading globally allows us to expand our markets for both goods and services that otherwise may not have been available to usIf you walk into a supermarket and are able to buy Indonesian bananas Brazilian coffee and a bottle of French wine you are experiencing the effects of international trade
International trade brings us both advantages and disadvantagesFor instance international trade may also make the world economy easily affected by factors like prices supply and demand as well as global eventsPolitical change in Asia for example could result in an increase in the cost of labor thereby increasing the manufacturing costs for an American sneaker company based in Malaysia which would then result in an increase in the price that you have to pay to buy the tennis shoes at your local mallA decrease in the cost of labor on the other hand would result in you having to pay less for your new shoes
附：
国际贸易国家间商品服务交换消费者国家机会接触国没商品服务国际市场找种产品：食品衣服备件石油珠宝葡萄酒股票货币水交易服务：旅游银行咨询运输销全球市场产品出口全球购买产品市场进口
国际贸易受益匪浅全球贸易够扩法获商品服务市场果您走进超市够购买印度尼西亚香蕉巴西咖啡瓶法国葡萄酒您正体验国际贸易影响
国际贸易带处坏处例国际贸易世界济容易受价格供需等素全球事件影响例亚洲政治变化导致增长劳动力成增加家总部位马西亚美国运动鞋公司制造成导致您购物中心购买网球鞋需支付价格增加成降低方面劳动力成会降低新鞋支付费
1International trade exchanges goods and services between different countries and regions{[答案]T }
2Every kind of goods and services can be found on the global market{[答案]F }
3A product that is bought from the global market is an export{[答案]F}
4International trade may easily affect world economy{[答案]T}
5Political change in one country has nothing to do with international trade{[答案]F}
附：
1国际贸易国家区间交换商品服务{[答案]T }
2种商品服务全球市场找{[答案]F }
3全球市场购买产品出口{[答案]F}
4国际贸易容易影响世界济{[答案]T}
5国家政治变化国际贸易关{[答案]F}
二阅读理解(题10分)
The Basics of Import and Export
1[答案]T
2[答案]T
3[答案]F
4[答案]F
5[答案]F
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