[2021年秋期]1378国开电理英语3历年期末考试(第三题阅读选择)题库(分学期版)
说明：更新2021年7月试题
2021年7月试题答案
Passage 1
Of all the family members grandparents are probably the least valuedThey are just the people who have always been aroundThey make a fuss over the children in the familyshowoff to their friends the achievements of this child or that child and show countless pictures of new babiesGrandfathers can fix anything and grandmothers always have homemade biscuits around
When you are small it is fun to stay with your grandparents because they always let you do things you can＇t do at home and of course they buy you thingsThey are always able to babysit because they don＇t go out much and actually prefer to see their grandchildrenThey are usually good for a small loan now and then that does not need to be paid back because they turned it into a giftYou respectfully listen to their advice but do not follow it because they are old and do not understand how things are in this day and ageYou thank them politely for what they do for you and then do not call or visit them until you need something elseAnd of course you never tell them how dear they are to you because they know how you feel about them anywayThen all of a sudden they are no longer there to do the things that only grandparents can do and you find yourself wishing that you had told them what they meant to you as people and not as grandparents
21What is the position of grandparents in the family
AThey are the least important members of the family
BThey are the most important members of the family
CThey are the ones at whom their children or grandchildren usually laugh
[答案]A
22What do grandparents never do
ALooking after their grandchildren
BBuying their grandchildren things
CTelling their grandchildren how dear they are to them
[答案]C
23Why don＇t children need to payback the loan from their grandparents
AGrandparents turn the loan into a gift
BTheir parents payback the loan for them
CTheir grandparents died before they have enough money to pay it back
[答案]A
24Why don＇t children take their grandparents＇ advice
ATheir advice is not of any help in the present situation
BThey don＇t like the advice itself
CFollowing their advice will make them act like old people
[答案]A
25How do children feel after their grandparents died
AThey feel sorry that grandparents are the least valued in the family
BThey miss them very much because no one does the things that only grandparents do
CThey regret they didn＇t express their true feelings to them
[答案]C
2021年1月试题答案
Passage 1
There are three kinds of goals：shortterm mediumrange and longterm goals Shortterm goals are those that usually deal with current activitieswhich we can apply on a daily basis Such goals can be achieved in a week or lessor two weeksor possibly months It should be remembered that just as a building is no stronger than its foundationour longterm goals can not amount to very much without the achievement of solid shortterm goals Upon completing our shortterm goalswe should date the occasion and then add new shortterm goals that will build on those that have been completed
The intermediate goals build on the foundation of the shortterm goals They might deal with just one term of school or the entire school yearor they could even extend for several years Anytime you move a step at a time you should never allow yourself to become discouraged or overwhelmed As you complete each step you will enforce the belief in your ability to grow and succeed And as your list of completion dates grows your motivation and desire will increase Longterm goals maybe related to our dreams of the future They might cover five years or more Life is not a static thing We should never allow alongterm goal to limit us or our course of action
21 Shortterm goals are the ones that_________
A motivate you over the long haul
B might be measured for many years
C keep you engaged on a daily basis
[答案]C
22 The mediumrange goals are built upon_________
A belief and success
B the motivation and desire
C the completion of the shortterm goals
[答案]C
23Once we set ourselves longterm goals_________
A we should stick to them until we complete them
B we may change our goals as we have new ideas and opportunities
C we had better wait for the exciting news of success
[答案]B
24What does the wordstaticmean in the last paragraph
A moving
B developing
C not moving
[答案]C
25 Which of the following statements is TRUE according to the passage
A Anytime you move a step at a time you may become discouraged
B Shortterm goals all help in achieving your longterm goals
C Life is a static thing thus never allowing alongterm goal to limit us
[答案]B
Passage 2
I＇m Michael Bush Managing Director of Hoogle Engineering I am pleased to welcome you here to our website and I＇d like to tell you a little about the company and its organization Hoogle Engineering was setup in 1960It was divided into several departments at that time such as the sales department marketing department and production department Lots of managers were employed to manage it all
Fortunately things are different now Sixty people are employed by Hoogle and communication between departments is considered to be one of the most important aspects of the business The market is global so we need to make contact with customers worldwidenot just locally
But in the old days we were all in different departments and never spoke to each other We had at all structure Traditionally we had people at the first level on the shop floormanufacturing products according to the instructions which they were given Then you had a supervisory level of people who supervised them everyday Then you moved up to the middle management who were doing the tasks of getting new business and then you had the senior management team and then you had the board who decided the business strategy So there were a lot of levels in the company in the old days actually
The structure today is that we form teams within teams to place people who can manufacture a product Each team has members that can manufacture different products The actual teams now are selfmanagingso we don＇t even have team leaders You＇ve got the teamsand then you＇ve got two peopleonly two peoplewho are what you think of as management This is generally called flat structure
26 Who is telling the information about Hoogle Engineering
A Managing Director
B Vice president
C Accountant
[答案]A
27 How many people are employed by Hoogle Engineering
A 50
B 40
C 60
[答案]C
28 Why is it necessary to make contact with customers worldwide
A Because the market is global
B Because we need it
C Because communication can make people happy
[答案]A
29 Which of the following statements is NOT true
A In the old days the staff in different departments never spoke to each other
B There were a lot of levels in the company in the old days
C The speaker thinks the two structures have the same functions
[答案]C
30 What kind of organizational structure was Hoogle Engineering
A A flat structure
B At all structure
C A flat structure and at all structure
[答案]B
2020年9月试题答案
Passage 1
To minimize traffic jams in the city center and on major roads out of Sydney the City＇s highway department will not agree to road closures scheduled for weekdays or Saturdays On minor roads outside the city center weekdays and Saturdays may be considered You must apply for approval to do roadwork and other roadrelated activities tree cutting and use of very large construction machinery ladders etc Please note that approval is needed if you plan to block the road or footpath
Applications to have a road closed to traffic must be completed and sent to the Department＇s Traffic Calming Committee at least a month before the scheduled date
Roads can be closed partially or fully depending on your requirements Partial road closures are only allowed in light traffic areas where·there will be at least 1 lane for traffic with extra traffic control measures to make sure 2way traffic can continue to run for the duration of the work Any change of traffic flow will require the proposal to be treated as a full road closure For further information about a partial road closure please refer to Contacts
If you are organizing a parade march or other type of streetbased event approval is also required and we recommend you choose one of our 4 preferred routes Choosing an existing route reduces the amount of planning you will need to do
21 As a rule Sydney＇s highway department will agree to road closures in the city centre scheduled for_________
A weekdays
B Saturdays
C Sundays
[答案]C
22 If you want a road closed to traffic you must complete your applications and send them to the re1evant committee at least _________before the scheduled date
A a week
B 30 days
C two months
[答案]B
23 Partial of full road closures are decided by_________
A the requirements from applicants
B the traffic flow
C the road conditions
[答案]A
24 Which is NOT the condition for partial road closures according to the passage
A In light traffic areas
B On work days
C There will be at least 1 lane for traffic during the work
[答案]B
25 Which is the best title of this passage
A Road Closure Procedures in Sydney
B Road Conditions in Sydney
C Road Management in Sydney
[答案]A
Passage 2
On Christmas Eve—the night before Christmas Day—children all over Britain put a stocking at the end of their beds before they go to sleep Their parents usually tell them that Father Christmas will come during the night
Father Christmas is very kind and hearted He gets to the top of each house and climbs
down the chimney into the fireplace He fills each of the stockings with Christmas presents
Of course Father Christmas isn＇t real In Jim and Kate＇s house Father Christmasis really Mr Green Mr Green doesn＇t climb down the chimney He waits until the children are asleep Then he quietly goes into their bedrooms and fills their stockings with small presents When they were very young Mr Green sometimes wore a red coat But he doesn＇t do that now The children are no longer young and they know who Father Christmas really is But they still put their stockings at the end of their beds
26 Christmas Eve is_________
A Christmas Day
B the evening of Christmas Day
C the night before Christmas Day
[答案]C
27 Father Christmas often puts presents_________
A into children＇s hats
B under children＇s beds
C into children＇s stockings
[答案]C
28 When the children were very young_________
A they knew that Father Christmas wasn＇t real
B they didn＇t know who Father Christmas was
C they thought their father was Father Christmas
[答案]B
29 When the children are older they_________
A know that Father Christmas is really their father
B ask their mother to fill their stockings with presents
C know that Father Christmas is real
[答案]A
30 Father Christmas comes into the house through the_________
A window
B back door
C chimney
[答案]C
2020年7月试题答案
Passage 1
To minimize traffic jams in the city center and on major roads out of Sydney the City＇s highway department will not agree to road closures scheduled for weekdays or Saturdays On minor roads outside the city center weekdays and Saturdays may be considered You must apply for approval to do roadwork and other roadrelated activities tree cutting and use of very large construction machinery ladders etc Please note that approval is needed if you plan to block the road or footpath
Applications to have a road closed to traffic must be completed and sent to the Department＇s Traffic Calming Committee at least a month before the scheduled date
Roads can be closed partially or fully depending on your requirements Partial road closures are only allowed in light traffic areas where·there will be at least 1 lane for traffic with extra traffic control measures to make sure 2way traffic can continue to run for the duration of the work Any change of traffic flow will require the proposal to be treated as a full road closure For further information about a partial road closure please refer to Contacts
If you are organizing a parade march or other type of streetbased event approval is also required and we recommend you choose one of our 4 preferred routes Choosing an existing route reduces the amount of planning you will need to do
21 As a rule Sydney＇s highway department will agree to road closures in the city centre scheduled for_________
A weekdays
B Saturdays
C Sundays
[答案]C
22 If you want a road closed to traffic you must complete your applications and send them to the re1evant committee at least _________before the scheduled date
A a week
B 30 days
C two months
[答案]B
23 Partial of full road closures are decided by_________
A the requirements from applicants
B the traffic flow
C the road conditions
[答案]A
24 Which is NOT the condition for partial road closures according to the passage
A In light traffic areas
B On work days
C There will be at least 1 lane for traffic during the work
[答案]B
25 Which is the best title of this passage
A Road Closure Procedures in Sydney
B Road Conditions in Sydney
C Road Management in Sydney
[答案]A
2020年1月试题答案
Passage 1
Without good budget management you are likely to overspend on marketing accidentally Here are three steps that help to make a good marketing budget
Step 1 Organize financial information
The first step is to be clear of your current financial situation You need to know how much money your company makes monthly and the changes that might arise in the future Although income flows change throughout the year you must organize the information based on reliable revenue—the minimum amount of money your company makes each month
A realistic budget plan will always focus on the income that exceeds the expenses not the total revenue that comes in When you have determined the amount of disposable income available for the company you should determine where the money will go
Step 2 Determine where you want to spend marketing funds
After you know the total amount available to spend on marketing the next step is how you plan to spend that money Three main factors decide how you spend marketing funds the budget amount your past experiences and where you can reach the right audience
You will start organizing how to spend the funds based on the amount Besides you need to consider the strategies that have worked in the past Also you need consider which marketing channels will allow you to reach the right audience
Step 3 Assess data and make appropriate changes
The final step in building a good marketing budget is the analysis of the plan and any changes that may improve revenue Ultimately marketing is designed to bring in extra revenue If the activity does not bring in any additional revenue over its cost then it is better to change strategy and try something else
Assessing the data is a vital part of creating an effective marketing strategy Evaluation begins with comparing past performance to the performance after marketing the product or services
However a good budget alone is not enough You have to take action and remain committed to following through your plan By keeping the budget in mind when you make decisions you will have the opportunity to work out different strategies to find the best solutions for your business goals and prevent overspending on marketing
21 The budget plan should be based on the company＇s reliable_________
A expense
B income
C cost
[答案]B
22 The underlineddisposable incomein Paragraph 3 means_________
A total income
B previous income
C net income
[答案]C
23 You have to be clear of _________when organizing financial information
A the income and expenses
B the marketing fund
C the budget management
[答案]A
24 The three main factors that decide how you spend marketing funds are_________
A the money you have earned the actual expenses and the money you will expend
B the budget amount your past experiences and where you can reach the right audience
C the assets you have the product and the income
[答案]B
25 Keeping the budget in mind when making marketing decisions will avoid_________
A using less than you earn
B using money unnecessarily
C using more than you earn
[答案]C
2019年7月试题答案
Passage 1
To minimize traffic jams in the city center and on major roads out of Sydney the City＇s highway department will not agree to road closures scheduled for weekdays or Saturdays On 1103 minor roads outside the city center weekdays and Saturdays may be considered You must apply for approval to do roadwork and other road—related activities tree cutting and use of very large construction machinery ladders etc Please note that approval is needed if you plan to block the road or footpath
Applications to have a road closed to traffic must be completed and sent to the Department＇s Traffic Calming Committee at least a month before the scheduled date
Roads can be closed partially or fully depending on your requirements Partial road closures are only allowed in light traffic areas where there will be at least 1 lane for traffic with extra traffic control measures to make sure 2way traffic can continue to run for the duration of the work Any change of traffic flow will require the proposal to be treated as a full road closure For further information about a partial road closure please refer to Contacts
If you are organizing a parade march or other type of streetbased event approval is also required and we recommend you choose one of our 4 preferred routes Choosing an existing route reduces the amount of planning you will need to do
21 As a rule Sydney＇s highway department will agree to road closures in the city center scheduled for_________
A weekdays
B Saturdays
C Sundays
[答案]C
22 If you want a road closed to traffic you must complete your applications and send them to the relevant committee at least _________before the scheduled date
A a week
B 30 days
C two months
[答案]B
23 Partial of full road closures are decided by_________
A the requirements from applicants
B the traffic flow
C the road conditions
[答案]A
24 Which is NOT the condition for partial road closures according to the passage
A In light traffic areas
B On work days
C There will be at least 1 lane for traffic during the work
[答案]B
25 Which is the best title of this passage
A Road Closure Procedures in Sydney
B Road Conditions in Sydney
C Road Management in Sydney
[答案]A
Passage 2
Uncle Li and Uncle Wang are good friends They live next to each other and their farms are both at the foot of the mountain So they can help each other But neither of them likes to use his head They＇re both poor though they work hard Most villagers have built new houses but they still live in the low and broken houses They never find out why
Once Uncle Li went to town to buy some medicine for his wife In the town he heard the apples in a city were expensive He told Uncle Wang about it as soon as he went back They decided to carry some apples to the city They borrowed some money from their friends and bought nearly 1 000 kilograms of apples in the villages and carried them to the city on a tractor Bad luck A lot of apples have already been carried there when they arrived A few days later they had to sell them at a low price (价格） They felt unhappy and returned to their village
I can＇t understand why we sustained (蒙受）losses in business while others always profit (盈利） Uncle Li asked one day
The tractor was too small Uncle Wang said without thinking We＇11 carry more apples on a truck next time
I agreesaid Uncle Li How foolish (傻）we were
26 Uncle Li and Uncle Wang live in the low and broken houses because_________
A they hope to save money
B they＇re both poor
C their farms are at the foot of the mountain
[答案]B
27 The two farmers carried the apples to the city to_________
A make a Journey
B make a profit
C meet their friends
[答案]B
28 The tow farmers had to sell their apples at a low price because_________
A theirs weren＇t as good as the others＇
B they forgot to carry them on a truck
C a lot of apples had been already carried to the city
[答案]C
29 Uncle Li and Uncle Wang were unhappy because_________
A they had sustained losses in business
B they had lost some money in the city
C something was wrong with the tractor
[答案]A
30 Which of the following is true
A The two farmers found out why they were poor
B The two farmers will soon get rich
C Neither of the farmers is clever
[答案]C
2019年1月试题答案
Passage 1
Without good budget management you are likely to overspend on marketing accidentally 15 Here are three steps that help to make a good marketing budget
Step 1 Organize financial information
The first step is to be clear of your current financial situation You need to know how much money your company makes monthly and the changes that might arise in the future Although income flows change throughout the year you must organize the information based on reliable revenue the minimum amount of money your company makes each month16
A realistic budget plan will always focus on the income that exceeds the expenses 17 not the total revenue that comes in When you have determined the amount of disposable income available for the company you should determine where the money will go
Step 2 Determine where you want to spend marketing funds
After you know the total amount available to spend on marketing the next step is how you plan to spend that money Three main factors decide how you spend marketing funds the budget amount your past experiences and where you can reach the right audience
You will start organizing how to spend the funds based on the amount Besides you need to consider the strategies that have worked in the past Also you need consider which marketing channels will allow you to reach the right audience
Step 3 Assess data and make appropriate changes
The final step in building a good marketing budget is the analysis of the plan and any changes that may improve revenue Ultimately marketing is designed to bring in extra revenue 18 If the activity does not bring in any additional revenue over its cost then it is better to change strategy and try something else
Assessing the data is a vital part of creating an effective marketing strategy 19 Evaluation begins with comparing past performance to the performance after marketing the product or services
However a good budget alone is not enough Y ou have to take action and remain committed to following through your plan By keeping the budget in mind when you make decisions you will have the opportunity to work out different strategies to find the best solutions for your business goals and prevent overspending on marketing
21 What should the budget plan be based on
A The company＇s reliable expense
B The company＇s reliable income
C The company＇s reliable cost
[答案]B
22 What doesdisposable income mean in paragraph 3
A Total income
B Previous income
C Net income
[答案]C
23 You have to be clear of _________when organizing financial information
A the income and expenses
B the marketing fund
C the budget management
[答案]A
24 The three main factors that decide how you spend marketing funds are_________
A the money you have earned the actual expenses and the money you will expend
B the budget amount your past experiences and where you can reach the right audience
C the assets you have the product and the income
[答案]B
25 Keeping the budget in mind when making marketing decisions will avoid
A using less than you earn
B using money unnecessarily
C using more than you earn
[答案]C
2018年7月试题答案
Passage 1
I＇m Michael Bush Managing Director of Hoogle Engineering I am pleased to welcome you here to our website and l＇ d like to tell you a little about the company and its organization Hoogle Engineering was set up in 1960 It was divided into several departments at that time such as the sales department marketing department and production department Lots of managers were employed to manage it all
Fortunately things are different now Sixty people are employed by Hoogle and communication between departments is considered to be one of the most important aspects of the business The market is global so we need to make contact with customers worldwide not just locally
But in the old days we were all in different departments and never spoke to each other We had a tall structure Traditionally we had people at the first level on the shop floor manufacturing products according to the instructions which they were given Then you had a supervisory level of people who supervised them every day Then you moved up to the middle management who were doing the tasks of getting new business and then you had the senior management team and then you had the board who decided the business strategy So there were a lot of levels in the company in the old days actually
The structure today is that we form teams within teams to place people who can manufacture a product Each team has members that can manufacture different products The actual teams now are selfmanaging so we don＇t even have team leaders You＇ve got the teams and then you＇ve got two people only two people who are what you think of as management This is generally called flat structure
21 Hoogle Engineering was set up in_________
A the nineteenth century
B the twentieth century
C the twenty first century
[答案]B
22 There are many different _________of management in a tall structure
A kinds
B levels
C functions
[答案]B
23 People in a flat structure usually work in_________
A departments
B families
C teams
[答案]C
24 All of the following statements are true according to the passage EXCEPT that_________
A communication in the company is becoming more and more important
B the author thinks the two structures have the same functions
C there are more individual responsibilities in the flat structure
[答案]B
25 The best title for the passage would be _________
A Organization Structure in Hoogle Engineering
B History of Hoogle Engineering
C Success in Hoogle engineering
[答案]A
Passage 2
The 2014 Ebola outbreak is the largest in history and the first Ebola outbreak in Test Africa Although the current epidemic does not cause a significant risk to other nations many countries including China and the United States of America have actually been working closely with the Ebola hit states For example the US Centers for Disease Control and Prevention (CDC) is taking precautions at home besides its activities abroad
CDC＇ s team of virus hunters is supported by specialized public health teams both in West Africa and at the CDC Atlanta headquarters Together they offer continuous support to save lives and protect people CDC works closely with a number of US government agencies national and international partners CDC＇s experience of working with Ebola is important to the World Health Organization＇s growing West Africa Ebola response
On Sept 2 2014 CDC Director Tom Frieden called for more international partners to join this effort The sooner the world comes together to help West Africa the safer we all will be We know how to stop this outbreak There is a window of opportunity to do sothe challenge is to scale up the massive response needed to stop this outbreak
CDC＇s response to Ebola is the largest international outbreak response in CDC＇s history with over 100 disease specialists on the ground in West Africa supported by hundreds of public health emergency response experts stateside activated at Level 1 its highest level because of the significance of this outbreak
The CDC supports affected countries to establish Emergency Operations Centers at national and local levels and helps countries track the epidemic including using realtime data to improve realtime response
Efforts in West Africa to identify those infected and track people who have come into contact with them are improving The CDC is operating and supporting labs in the region to improve diagnosis and testing samples from people with suspected Ebola from around the world
Local health care systems are strengthened through communication coordination with partners and training on infection control for health care workers and safe patient treatment
26 How could we describe the 2014 Ebola outbreak
A The first one in western countries
B 1t did not ever threaten West Africa
C Not the first but the largest e
[答案]C
27 The 2014 Ebola outbreak response was_________
A an American stateside activity
B an international activity
C a regional activity
[答案]B
28 What does the underlined word massive mean in Paragraph 3
A Huge
B Quick
C Urgent
[答案]A
29 How many disease specialists from CDC have gone to West Africa for the Ebola response
A Less than 100
B A hundred
C 10re than 100
[答案]C
30 What action does CDC take to respond to the large Ebola outbreak
A Work closely with governmental national and international partners
B Call for more partners to join this effort
C Establish Emergency Operations Centers
[答案]A
2018年1月试题答案
Passage 1
I＇m Michael Bush Managing Director of Hoogle Engineering I am pleased to welcome you here to our website and l＇ d like to tell you a little about the company and its organization Hoogle Engineering was set up in 1960 It was divided into several departments at that time such as the sales department marketing department and production department Lots of managers were employed to manage it all
Fortunately things are different now Sixty people are employed by Hoogle and communication between departments is considered to be one of the most important aspects of the business The market is global so we need to make contact with customers worldwide not just locally
But in the old days we were all in different departments and never spoke to each other We had a tall structure Traditionally we had people at the first level on the shop floor manufacturing products according to the instructions which they were given Then you had a supervisory level of people who supervised them every day Then you moved up to the middle management who were doing the tasks of getting new business and then you had the senior management team and then you had the board who decided the business strategy So there were a lot of levels in the company in the old days actually
The structure today is that we form teams within teams to place people who can manufacture a product Each team has members that can manufacture different products The actual teams now are selfmanaging so we don＇t even have team leaders You＇ve got the teams and then you＇ve got two people only two people who are what you think of as management This is generally called flat structure
21 Hoogle Engineering was set up in_________
A the nineteenth century
B the twentieth century
C the twenty first century
[答案]B
22 There are many different _________of management in a tall structure
A kinds
B levels
C functions
[答案]B
23 People in a flat structure usually work in_________
A departments
B families
C teams
[答案]C
24 All of the following statements are true according to the passage EXCEPT that_________
A communication in the company is becoming more and more important
B the author thinks the two structures have the same functions
C there are more individual responsibilities in the flat structure
[答案]B
25 The best title for the passage would be_________
A Organization Structure in Hoogle Engineering
B History of Hoogle Engineering
C Success in Hoogle engineering
[答案]A
2017年6月试题答案
Passage 1
Three Steps to a Good Marketing Budget
Without good budget management you are likely to overspend on marketing accidentally Here are three steps that help to make a good marketing budget
Step 1 Organize financial information
The first step is to be clear of your current financial situation You need to know how much money your company makes monthly and the changes that might arise in the future Although income flows change throughout the year you must organize the information based on reliable revenuethe minimum amount of money your company makes each month
A realistic budget plan will always focus on the income that exceeds the expenses Not the total revenue that comes in When you have determined the amount of disposable income available for the company you should determine where the money wil1 go
Step 2 Determine where you want to spend marketing funds
After you know the total amount available to spend on marketing the next step is how you plan to spend that money Three main factors decide how you spend marketing funds the budget amount your past experiences and where you can reach the right audience
You will start organizing how to spend the funds based on the amount Besides you need to consider the strategies that have worked in the past Also you need consider which marketing channels will allow you to reach the right audience
Step 3 Assess data and make appropriate changes
The final step in building a good marketing budget is the analysis of the plan and any changes that may improve revenue Ultimately marketing is designed to bring in extra revenue If the activity does not bring in any additional revenue over its cost then it is better to change strategy and try something else
Assessing the data is a vital part of creating an effective marketing strategy Evaluation begins with comparing past performance to the performance after marketing the product or services
However a good budget alone is not enough You have to take action and remain committed to fol1owing through your plan By keeping the budget in mind when you make decisions you will have the opportunity to work out different strategies to find the best solutions for your business goals and prevent overspending on marketing
21 What should the budget plan be based on
A The company＇s reliable expense
B The company＇s reliable income
C The company＇s reliable cost
[答案]B
22 What does disposable income mean in paragraph 3
A Total income
B Previous income
C Net income
[答案]C
23 You have to be clear of _________when organizing financial information
A the income and expenses
B the marketing fund
C the budget management
[答案]A
24 The three main factors that decide how you spend marketing funds are_________
A the money you have earned the actual expenses and the money you will expend
B the budget amount your past experiences and where you can reach the right audience
C the assets you have the product and the income
[答案]B
25 Keeping the budget in mind when making marketing decisions will avoid_________
A using less than you earn
B using money unnecessarily
C using more than you earn
[答案]C
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说明：更新2021年7月试题
2021年7月试题答案
Passage 1
Of all the family members grandparents are probably the least valuedThey are just the people who have always been aroundThey make a fuss over the children in the familyshowoff to their friends the achievements of this child or that child and show countless pictures of new babiesGrandfathers can fix anything and grandmothers always have homemade biscuits around
When you are small it is fun to stay with your grandparents because they always let you do things you can＇t do at home and of course they buy you thingsThey are always able to babysit because they don＇t go out much and actually prefer to see their grandchildrenThey are usually good for a small loan now and then that does not need to be paid back because they turned it into a giftYou respectfully listen to their advice but do not follow it because they are old and do not understand how things are in this day and ageYou thank them politely for what they do for you and then do not call or visit them until you need something elseAnd of course you never tell them how dear they are to you because they know how you feel about them anywayThen all of a sudden they are no longer there to do the things that only grandparents can do and you find yourself wishing that you had told them what they meant to you as people and not as grandparents
21What is the position of grandparents in the family
AThey are the least important members of the family
BThey are the most important members of the family
CThey are the ones at whom their children or grandchildren usually laugh
[答案]A
22What do grandparents never do
ALooking after their grandchildren
BBuying their grandchildren things
CTelling their grandchildren how dear they are to them
[答案]C
23Why don＇t children need to payback the loan from their grandparents
AGrandparents turn the loan into a gift
BTheir parents payback the loan for them
CTheir grandparents died before they have enough money to pay it back
[答案]A
24Why don＇t children take their grandparents＇ advice
ATheir advice is not of any help in the present situation
BThey don＇t like the advice itself
CFollowing their advice will make them act like old people
[答案]A
25How do children feel after their grandparents died
AThey feel sorry that grandparents are the least valued in the family
BThey miss them very much because no one does the things that only grandparents do
CThey regret they didn＇t express their true feelings to them
[答案]C
2021年1月试题答案
Passage 1
There are three kinds of goals：shortterm mediumrange and longterm goals Shortterm goals are those that usually deal with current activitieswhich we can apply on a daily basis Such goals can be achieved in a week or lessor two weeksor possibly months It should be remembered that just as a building is no stronger than its foundationour longterm goals can not amount to very much without the achievement of solid shortterm goals Upon completing our shortterm goalswe should date the occasion and then add new shortterm goals that will build on those that have been completed
The intermediate goals build on the foundation of the shortterm goals They might deal with just one term of school or the entire school yearor they could even extend for several years Anytime you move a step at a time you should never allow yourself to become discouraged or overwhelmed As you complete each step you will enforce the belief in your ability to grow and succeed And as your list of completion dates grows your motivation and desire will increase Longterm goals maybe related to our dreams of the future They might cover five years or more Life is not a static thing We should never allow alongterm goal to limit us or our course of action
21 Shortterm goals are the ones that_________
A motivate you over the long haul
B might be measured for many years
C keep you engaged on a daily basis
[答案]C
22 The mediumrange goals are built upon_________
A belief and success
B the motivation and desire
C the completion of the shortterm goals
[答案]C
23Once we set ourselves longterm goals_________
A we should stick to them until we complete them
B we may change our goals as we have new ideas and opportunities
C we had better wait for the exciting news of success
[答案]B
24What does the wordstaticmean in the last paragraph
A moving
B developing
C not moving
[答案]C
25 Which of the following statements is TRUE according to the passage
A Anytime you move a step at a time you may become discouraged
B Shortterm goals all help in achieving your longterm goals
C Life is a static thing thus never allowing alongterm goal to limit us
[答案]B
Passage 2
I＇m Michael Bush Managing Director of Hoogle Engineering I am pleased to welcome you here to our website and I＇d like to tell you a little about the company and its organization Hoogle Engineering was setup in 1960It was divided into several departments at that time such as the sales department marketing department and production department Lots of managers were employed to manage it all
Fortunately things are different now Sixty people are employed by Hoogle and communication between departments is considered to be one of the most important aspects of the business The market is global so we need to make contact with customers worldwidenot just locally
But in the old days we were all in different departments and never spoke to each other We had at all structure Traditionally we had people at the first level on the shop floormanufacturing products according to the instructions which they were given Then you had a supervisory level of people who supervised them everyday Then you moved up to the middle management who were doing the tasks of getting new business and then you had the senior management team and then you had the board who decided the business strategy So there were a lot of levels in the company in the old days actually
The structure today is that we form teams within teams to place people who can manufacture a product Each team has members that can manufacture different products The actual teams now are selfmanagingso we don＇t even have team leaders You＇ve got the teamsand then you＇ve got two peopleonly two peoplewho are what you think of as management This is generally called flat structure
26 Who is telling the information about Hoogle Engineering
A Managing Director
B Vice president
C Accountant
[答案]A
27 How many people are employed by Hoogle Engineering
A 50
B 40
C 60
[答案]C
28 Why is it necessary to make contact with customers worldwide
A Because the market is global
B Because we need it
C Because communication can make people happy
[答案]A
29 Which of the following statements is NOT true
A In the old days the staff in different departments never spoke to each other
B There were a lot of levels in the company in the old days
C The speaker thinks the two structures have the same functions
[答案]C
30 What kind of organizational structure was Hoogle Engineering
A A flat structure
B At all structure
C A flat structure and at all structure
[答案]B
2020年9月试题答案
Passage 1
To minimize traffic jams in the city center and on major roads out of Sydney the City＇s highway department will not agree to road closures scheduled for weekdays or Saturdays On minor roads outside the city center weekdays and Saturdays may be considered You must apply for approval to do roadwork and other roadrelated activities tree cutting and use of very large construction machinery ladders etc Please note that approval is needed if you plan to block the road or footpath
Applications to have a road closed to traffic must be completed and sent to the Department＇s Traffic Calming Committee at least a month before the scheduled date
Roads can be closed partially or fully depending on your requirements Partial road closures are only allowed in light traffic areas where·there will be at least 1 lane for traffic with extra traffic control measures to make sure 2way traffic can continue to run for the duration of the work Any change of traffic flow will require the proposal to be treated as a full road closure For further information about a partial road closure please refer to Contacts
If you are organizing a parade march or other type of streetbased event approval is also required and we recommend you choose one of our 4 preferred routes Choosing an existing route reduces the amount of planning you will need to do
21 As a rule Sydney＇s highway department will agree to road closures in the city centre scheduled for_________
A weekdays
B Saturdays
C Sundays
[答案]C
22 If you want a road closed to traffic you must complete your applications and send them to the re1evant committee at least _________before the scheduled date
A a week
B 30 days
C two months
[答案]B
23 Partial of full road closures are decided by_________
A the requirements from applicants
B the traffic flow
C the road conditions
[答案]A
24 Which is NOT the condition for partial road closures according to the passage
A In light traffic areas
B On work days
C There will be at least 1 lane for traffic during the work
[答案]B
25 Which is the best title of this passage
A Road Closure Procedures in Sydney
B Road Conditions in Sydney
C Road Management in Sydney
[答案]A
Passage 2
On Christmas Eve—the night before Christmas Day—children all over Britain put a stocking at the end of their beds before they go to sleep Their parents usually tell them that Father Christmas will come during the night
Father Christmas is very kind and hearted He gets to the top of each house and climbs
down the chimney into the fireplace He fills each of the stockings with Christmas presents
Of course Father Christmas isn＇t real In Jim and Kate＇s house Father Christmasis really Mr Green Mr Green doesn＇t climb down the chimney He waits until the children are asleep Then he quietly goes into their bedrooms and fills their stockings with small presents When they were very young Mr Green sometimes wore a red coat But he doesn＇t do that now The children are no longer young and they know who Father Christmas really is But they still put their stockings at the end of their beds
26 Christmas Eve is_________
A Christmas Day
B the evening of Christmas Day
C the night before Christmas Day
[答案]C
27 Father Christmas often puts presents_________
A into children＇s hats
B under children＇s beds
C into children＇s stockings
[答案]C
28 When the children were very young_________
A they knew that Father Christmas wasn＇t real
B they didn＇t know who Father Christmas was
C they thought their father was Father Christmas
[答案]B
29 When the children are older they_________
A know that Father Christmas is really their father
B ask their mother to fill their stockings with presents
C know that Father Christmas is real
[答案]A
30 Father Christmas comes into the house through the_________
A window
B back door
C chimney
[答案]C
2020年7月试题答案
Passage 1
To minimize traffic jams in the city center and on major roads out of Sydney the City＇s highway department will not agree to road closures scheduled for weekdays or Saturdays On minor roads outside the city center weekdays and Saturdays may be considered You must apply for approval to do roadwork and other roadrelated activities tree cutting and use of very large construction machinery ladders etc Please note that approval is needed if you plan to block the road or footpath
Applications to have a road closed to traffic must be completed and sent to the Department＇s Traffic Calming Committee at least a month before the scheduled date
Roads can be closed partially or fully depending on your requirements Partial road closures are only allowed in light traffic areas where·there will be at least 1 lane for traffic with extra traffic control measures to make sure 2way traffic can continue to run for the duration of the work Any change of traffic flow will require the proposal to be treated as a full road closure For further information about a partial road closure please refer to Contacts
If you are organizing a parade march or other type of streetbased event approval is also required and we recommend you choose one of our 4 preferred routes Choosing an existing route reduces the amount of planning you will need to do
21 As a rule Sydney＇s highway department will agree to road closures in the city centre scheduled for_________
A weekdays
B Saturdays
C Sundays
[答案]C
22 If you want a road closed to traffic you must complete your applications and send them to the re1evant committee at least _________before the scheduled date
A a week
B 30 days
C two months
[答案]B
23 Partial of full road closures are decided by_________
A the requirements from applicants
B the traffic flow
C the road conditions
[答案]A
24 Which is NOT the condition for partial road closures according to the passage
A In light traffic areas
B On work days
C There will be at least 1 lane for traffic during the work
[答案]B
25 Which is the best title of this passage
A Road Closure Procedures in Sydney
B Road Conditions in Sydney
C Road Management in Sydney
[答案]A
2020年1月试题答案
Passage 1
Without good budget management you are likely to overspend on marketing accidentally Here are three steps that help to make a good marketing budget
Step 1 Organize financial information
The first step is to be clear of your current financial situation You need to know how much money your company makes monthly and the changes that might arise in the future Although income flows change throughout the year you must organize the information based on reliable revenue—the minimum amount of money your company makes each month
A realistic budget plan will always focus on the income that exceeds the expenses not the total revenue that comes in When you have determined the amount of disposable income available for the company you should determine where the money will go
Step 2 Determine where you want to spend marketing funds
After you know the total amount available to spend on marketing the next step is how you plan to spend that money Three main factors decide how you spend marketing funds the budget amount your past experiences and where you can reach the right audience
You will start organizing how to spend the funds based on the amount Besides you need to consider the strategies that have worked in the past Also you need consider which marketing channels will allow you to reach the right audience
Step 3 Assess data and make appropriate changes
The final step in building a good marketing budget is the analysis of the plan and any changes that may improve revenue Ultimately marketing is designed to bring in extra revenue If the activity does not bring in any additional revenue over its cost then it is better to change strategy and try something else
Assessing the data is a vital part of creating an effective marketing strategy Evaluation begins with comparing past performance to the performance after marketing the product or services
However a good budget alone is not enough You have to take action and remain committed to following through your plan By keeping the budget in mind when you make decisions you will have the opportunity to work out different strategies to find the best solutions for your business goals and prevent overspending on marketing
21 The budget plan should be based on the company＇s reliable_________
A expense
B income
C cost
[答案]B
22 The underlineddisposable incomein Paragraph 3 means_________
A total income
B previous income
C net income
[答案]C
23 You have to be clear of _________when organizing financial information
A the income and expenses
B the marketing fund
C the budget management
[答案]A
24 The three main factors that decide how you spend marketing funds are_________
A the money you have earned the actual expenses and the money you will expend
B the budget amount your past experiences and where you can reach the right audience
C the assets you have the product and the income
[答案]B
25 Keeping the budget in mind when making marketing decisions will avoid_________
A using less than you earn
B using money unnecessarily
C using more than you earn
[答案]C
2019年7月试题答案
Passage 1
To minimize traffic jams in the city center and on major roads out of Sydney the City＇s highway department will not agree to road closures scheduled for weekdays or Saturdays On 1103 minor roads outside the city center weekdays and Saturdays may be considered You must apply for approval to do roadwork and other road—related activities tree cutting and use of very large construction machinery ladders etc Please note that approval is needed if you plan to block the road or footpath
Applications to have a road closed to traffic must be completed and sent to the Department＇s Traffic Calming Committee at least a month before the scheduled date
Roads can be closed partially or fully depending on your requirements Partial road closures are only allowed in light traffic areas where there will be at least 1 lane for traffic with extra traffic control measures to make sure 2way traffic can continue to run for the duration of the work Any change of traffic flow will require the proposal to be treated as a full road closure For further information about a partial road closure please refer to Contacts
If you are organizing a parade march or other type of streetbased event approval is also required and we recommend you choose one of our 4 preferred routes Choosing an existing route reduces the amount of planning you will need to do
21 As a rule Sydney＇s highway department will agree to road closures in the city center scheduled for_________
A weekdays
B Saturdays
C Sundays
[答案]C
22 If you want a road closed to traffic you must complete your applications and send them to the relevant committee at least _________before the scheduled date
A a week
B 30 days
C two months
[答案]B
23 Partial of full road closures are decided by_________
A the requirements from applicants
B the traffic flow
C the road conditions
[答案]A
24 Which is NOT the condition for partial road closures according to the passage
A In light traffic areas
B On work days
C There will be at least 1 lane for traffic during the work
[答案]B
25 Which is the best title of this passage
A Road Closure Procedures in Sydney
B Road Conditions in Sydney
C Road Management in Sydney
[答案]A
Passage 2
Uncle Li and Uncle Wang are good friends They live next to each other and their farms are both at the foot of the mountain So they can help each other But neither of them likes to use his head They＇re both poor though they work hard Most villagers have built new houses but they still live in the low and broken houses They never find out why
Once Uncle Li went to town to buy some medicine for his wife In the town he heard the apples in a city were expensive He told Uncle Wang about it as soon as he went back They decided to carry some apples to the city They borrowed some money from their friends and bought nearly 1 000 kilograms of apples in the villages and carried them to the city on a tractor Bad luck A lot of apples have already been carried there when they arrived A few days later they had to sell them at a low price (价格） They felt unhappy and returned to their village
I can＇t understand why we sustained (蒙受）losses in business while others always profit (盈利） Uncle Li asked one day
The tractor was too small Uncle Wang said without thinking We＇11 carry more apples on a truck next time
I agreesaid Uncle Li How foolish (傻）we were
26 Uncle Li and Uncle Wang live in the low and broken houses because_________
A they hope to save money
B they＇re both poor
C their farms are at the foot of the mountain
[答案]B
27 The two farmers carried the apples to the city to_________
A make a Journey
B make a profit
C meet their friends
[答案]B
28 The tow farmers had to sell their apples at a low price because_________
A theirs weren＇t as good as the others＇
B they forgot to carry them on a truck
C a lot of apples had been already carried to the city
[答案]C
29 Uncle Li and Uncle Wang were unhappy because_________
A they had sustained losses in business
B they had lost some money in the city
C something was wrong with the tractor
[答案]A
30 Which of the following is true
A The two farmers found out why they were poor
B The two farmers will soon get rich
C Neither of the farmers is clever
[答案]C
2019年1月试题答案
Passage 1
Without good budget management you are likely to overspend on marketing accidentally 15 Here are three steps that help to make a good marketing budget
Step 1 Organize financial information
The first step is to be clear of your current financial situation You need to know how much money your company makes monthly and the changes that might arise in the future Although income flows change throughout the year you must organize the information based on reliable revenue the minimum amount of money your company makes each month16
A realistic budget plan will always focus on the income that exceeds the expenses 17 not the total revenue that comes in When you have determined the amount of disposable income available for the company you should determine where the money will go
Step 2 Determine where you want to spend marketing funds
After you know the total amount available to spend on marketing the next step is how you plan to spend that money Three main factors decide how you spend marketing funds the budget amount your past experiences and where you can reach the right audience
You will start organizing how to spend the funds based on the amount Besides you need to consider the strategies that have worked in the past Also you need consider which marketing channels will allow you to reach the right audience
Step 3 Assess data and make appropriate changes
The final step in building a good marketing budget is the analysis of the plan and any changes that may improve revenue Ultimately marketing is designed to bring in extra revenue 18 If the activity does not bring in any additional revenue over its cost then it is better to change strategy and try something else
Assessing the data is a vital part of creating an effective marketing strategy 19 Evaluation begins with comparing past performance to the performance after marketing the product or services
However a good budget alone is not enough Y ou have to take action and remain committed to following through your plan By keeping the budget in mind when you make decisions you will have the opportunity to work out different strategies to find the best solutions for your business goals and prevent overspending on marketing
21 What should the budget plan be based on
A The company＇s reliable expense
B The company＇s reliable income
C The company＇s reliable cost
[答案]B
22 What doesdisposable income mean in paragraph 3
A Total income
B Previous income
C Net income
[答案]C
23 You have to be clear of _________when organizing financial information
A the income and expenses
B the marketing fund
C the budget management
[答案]A
24 The three main factors that decide how you spend marketing funds are_________
A the money you have earned the actual expenses and the money you will expend
B the budget amount your past experiences and where you can reach the right audience
C the assets you have the product and the income
[答案]B
25 Keeping the budget in mind when making marketing decisions will avoid
A using less than you earn
B using money unnecessarily
C using more than you earn
[答案]C
2018年7月试题答案
Passage 1
I＇m Michael Bush Managing Director of Hoogle Engineering I am pleased to welcome you here to our website and l＇ d like to tell you a little about the company and its organization Hoogle Engineering was set up in 1960 It was divided into several departments at that time such as the sales department marketing department and production department Lots of managers were employed to manage it all
Fortunately things are different now Sixty people are employed by Hoogle and communication between departments is considered to be one of the most important aspects of the business The market is global so we need to make contact with customers worldwide not just locally
But in the old days we were all in different departments and never spoke to each other We had a tall structure Traditionally we had people at the first level on the shop floor manufacturing products according to the instructions which they were given Then you had a supervisory level of people who supervised them every day Then you moved up to the middle management who were doing the tasks of getting new business and then you had the senior management team and then you had the board who decided the business strategy So there were a lot of levels in the company in the old days actually
The structure today is that we form teams within teams to place people who can manufacture a product Each team has members that can manufacture different products The actual teams now are selfmanaging so we don＇t even have team leaders You＇ve got the teams and then you＇ve got two people only two people who are what you think of as management This is generally called flat structure
21 Hoogle Engineering was set up in_________
A the nineteenth century
B the twentieth century
C the twenty first century
[答案]B
22 There are many different _________of management in a tall structure
A kinds
B levels
C functions
[答案]B
23 People in a flat structure usually work in_________
A departments
B families
C teams
[答案]C
24 All of the following statements are true according to the passage EXCEPT that_________
A communication in the company is becoming more and more important
B the author thinks the two structures have the same functions
C there are more individual responsibilities in the flat structure
[答案]B
25 The best title for the passage would be _________
A Organization Structure in Hoogle Engineering
B History of Hoogle Engineering
C Success in Hoogle engineering
[答案]A
Passage 2
The 2014 Ebola outbreak is the largest in history and the first Ebola outbreak in Test Africa Although the current epidemic does not cause a significant risk to other nations many countries including China and the United States of America have actually been working closely with the Ebola hit states For example the US Centers for Disease Control and Prevention (CDC) is taking precautions at home besides its activities abroad
CDC＇ s team of virus hunters is supported by specialized public health teams both in West Africa and at the CDC Atlanta headquarters Together they offer continuous support to save lives and protect people CDC works closely with a number of US government agencies national and international partners CDC＇s experience of working with Ebola is important to the World Health Organization＇s growing West Africa Ebola response
On Sept 2 2014 CDC Director Tom Frieden called for more international partners to join this effort The sooner the world comes together to help West Africa the safer we all will be We know how to stop this outbreak There is a window of opportunity to do sothe challenge is to scale up the massive response needed to stop this outbreak
CDC＇s response to Ebola is the largest international outbreak response in CDC＇s history with over 100 disease specialists on the ground in West Africa supported by hundreds of public health emergency response experts stateside activated at Level 1 its highest level because of the significance of this outbreak
The CDC supports affected countries to establish Emergency Operations Centers at national and local levels and helps countries track the epidemic including using realtime data to improve realtime response
Efforts in West Africa to identify those infected and track people who have come into contact with them are improving The CDC is operating and supporting labs in the region to improve diagnosis and testing samples from people with suspected Ebola from around the world
Local health care systems are strengthened through communication coordination with partners and training on infection control for health care workers and safe patient treatment
26 How could we describe the 2014 Ebola outbreak
A The first one in western countries
B 1t did not ever threaten West Africa
C Not the first but the largest e
[答案]C
27 The 2014 Ebola outbreak response was_________
A an American stateside activity
B an international activity
C a regional activity
[答案]B
28 What does the underlined word massive mean in Paragraph 3
A Huge
B Quick
C Urgent
[答案]A
29 How many disease specialists from CDC have gone to West Africa for the Ebola response
A Less than 100
B A hundred
C 10re than 100
[答案]C
30 What action does CDC take to respond to the large Ebola outbreak
A Work closely with governmental national and international partners
B Call for more partners to join this effort
C Establish Emergency Operations Centers
[答案]A
2018年1月试题答案
Passage 1
I＇m Michael Bush Managing Director of Hoogle Engineering I am pleased to welcome you here to our website and l＇ d like to tell you a little about the company and its organization Hoogle Engineering was set up in 1960 It was divided into several departments at that time such as the sales department marketing department and production department Lots of managers were employed to manage it all
Fortunately things are different now Sixty people are employed by Hoogle and communication between departments is considered to be one of the most important aspects of the business The market is global so we need to make contact with customers worldwide not just locally
But in the old days we were all in different departments and never spoke to each other We had a tall structure Traditionally we had people at the first level on the shop floor manufacturing products according to the instructions which they were given Then you had a supervisory level of people who supervised them every day Then you moved up to the middle management who were doing the tasks of getting new business and then you had the senior management team and then you had the board who decided the business strategy So there were a lot of levels in the company in the old days actually
The structure today is that we form teams within teams to place people who can manufacture a product Each team has members that can manufacture different products The actual teams now are selfmanaging so we don＇t even have team leaders You＇ve got the teams and then you＇ve got two people only two people who are what you think of as management This is generally called flat structure
21 Hoogle Engineering was set up in_________
A the nineteenth century
B the twentieth century
C the twenty first century
[答案]B
22 There are many different _________of management in a tall structure
A kinds
B levels
C functions
[答案]B
23 People in a flat structure usually work in_________
A departments
B families
C teams
[答案]C
24 All of the following statements are true according to the passage EXCEPT that_________
A communication in the company is becoming more and more important
B the author thinks the two structures have the same functions
C there are more individual responsibilities in the flat structure
[答案]B
25 The best title for the passage would be_________
A Organization Structure in Hoogle Engineering
B History of Hoogle Engineering
C Success in Hoogle engineering
[答案]A
2017年6月试题答案
Passage 1
Three Steps to a Good Marketing Budget
Without good budget management you are likely to overspend on marketing accidentally Here are three steps that help to make a good marketing budget
Step 1 Organize financial information
The first step is to be clear of your current financial situation You need to know how much money your company makes monthly and the changes that might arise in the future Although income flows change throughout the year you must organize the information based on reliable revenuethe minimum amount of money your company makes each month
A realistic budget plan will always focus on the income that exceeds the expenses Not the total revenue that comes in When you have determined the amount of disposable income available for the company you should determine where the money wil1 go
Step 2 Determine where you want to spend marketing funds
After you know the total amount available to spend on marketing the next step is how you plan to spend that money Three main factors decide how you spend marketing funds the budget amount your past experiences and where you can reach the right audience
You will start organizing how to spend the funds based on the amount Besides you need to consider the strategies that have worked in the past Also you need consider which marketing channels will allow you to reach the right audience
Step 3 Assess data and make appropriate changes
The final step in building a good marketing budget is the analysis of the plan and any changes that may improve revenue Ultimately marketing is designed to bring in extra revenue If the activity does not bring in any additional revenue over its cost then it is better to change strategy and try something else
Assessing the data is a vital part of creating an effective marketing strategy Evaluation begins with comparing past performance to the performance after marketing the product or services
However a good budget alone is not enough You have to take action and remain committed to fol1owing through your plan By keeping the budget in mind when you make decisions you will have the opportunity to work out different strategies to find the best solutions for your business goals and prevent overspending on marketing
21 What should the budget plan be based on
A The company＇s reliable expense
B The company＇s reliable income
C The company＇s reliable cost
[答案]B
22 What does disposable income mean in paragraph 3
A Total income
B Previous income
C Net income
[答案]C
23 You have to be clear of _________when organizing financial information
A the income and expenses
B the marketing fund
C the budget management
[答案]A
24 The three main factors that decide how you spend marketing funds are_________
A the money you have earned the actual expenses and the money you will expend
B the budget amount your past experiences and where you can reach the right audience
C the assets you have the product and the income
[答案]B
25 Keeping the budget in mind when making marketing decisions will avoid_________
A using less than you earn
B using money unnecessarily
C using more than you earn
[答案]C
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