2019年7月1380国开电大本科《商务英语3》期末考试试题及答案


    2019年7月1380国开电科商务英语3期末考试试题答案
    交际语(题2分10分)
    15题:选择正确语句完成面话答案序号写答题纸
    1―By the way what do you want me to do there
    ―___________________
    ATake it easyI'll be there on time
    BThank you for doing me such a favor
    CYou have to give a presentation on what our products are
    [答案]C
    2―We would like to place an order for some of your C&Z desk units
    ―___________________
    AGreatWe keep a large supply in stock
    BExcellentDelivery dates depend on your location
    COf course we recommend payment by letter of credit
    [答案]A
    3―Hello this is Steven SmithNice to hear your voice again
    ―Hi MrSmith___________________
    ADo you know the coverage of your freight forwarding business
    BYou've got to tell me the coverage of your freight forwarding business
    CI would like to know about the coverage of your freight forwarding business
    [答案]C
    4―___________________
    ―They refer to the royalties including patent right copyright trademark rightand soon
    AWhat about the tax base
    BHow about the tax rate
    CWhat are intangible assets
    [答案]C
    5―Then what kind of music are you going to have in the background
    ―___________________
    AThis is obviously too heavyPeople won't be able to carry it
    BWe'd better use light onesThey make the audience feel comfortable
    COur main goal is to establish our brand name among our target audience
    [答案]B
    二词汇语法(题2分30分)
    620题:阅读面句子 三选项中选出填入空白处正确选项井答案序号写答题纸
    6I can't attend the meeting in Washington next week so I___________you as the most able substitute
    Ahad proposed
    Bproposed
    Chave proposed
    [答案]C
    7The relationship you have with a person___________the kind of language you use
    Adetermines
    Bdecides
    Carranges
    [答案]A
    8When people in your team know where they fit in the big picture they're more likely________to complete the task
    Ato be motivated
    Bbeing motivated
    Cto motivate
    [答案]A
    9This is Ben the one responsible for those___________sales figures you have seen
    Aoutgoing
    Bout shining
    Coutstanding
    [答案]C
    10Please just fill in this form with your name and address___________capital letters
    Awith
    Bin
    Cat
    [答案]B
    11Online banking refers to banking activities that___________over the Internet on a secure website
    Aare carried out
    Bcarryout
    Cwill be carried out
    [答案]A
    12With the RMB account you can___________and deposit RMB cash directly
    Aextend
    Bwithdraw
    Ccomplete
    [答案]B
    13___________you go to visit a new customer to negotiate a sale you should find out as much as you can about them
    ASoon after
    BWhile
    CBefore
    [答案]C
    14In my opinion if we___________some new products for young people we'll have a bigger market share
    Acome across with
    Bcome up with
    Ccome down with
    [答案]B
    15Usually the similar contracts___________with other consignees are based on 12months
    Asigned
    Bbeing signed
    Csigning
    [答案]A
    16Firms hold regular sales conferences___________their entire sales force can meetreceive information and ask questions about new products and receive training
    Awhere
    Bthat
    Cwhen
    [答案]A
    17Modern logistics is more about effective and___________flow of materials and information
    Asufficient
    Befficient
    Csuperficial
    [答案]B
    18Without information a manager will not know what consumers want how much inventory is ___________and when more pro duets should be produced and shipped
    Ain stock
    Bat stock
    Con stock
    [答案]A
    19According to law they refer to transportation construction finance insurance and___________
    Aothers
    Bthe things
    Cthe like
    [答案]C
    20Some of your products are___________They might find a ready market in my country
    Aspecial to style
    Bunique in design
    Cfamous as color
    [答案]B
    三阅读理解(题4分40分)
    2125题:阅读列短文ABC三选项中选出正确答案答案序号写答题纸
    Passage l
    Hard sell and soft sell are important business terms and useful strategies for sales staff to know and understandBoth of them can workThe effect depends on the type of customers and the type of products
    A hard sell is a kind of more direct and forceful sales tacticsThe salesperson just keeps explaining how good the product is why people should buy it and even how the prices might increase if the consumer walks off
    A soft sell is a different approachThe salesperson tries to build trust with consumersHe doesn't put pressure on them to buy things just recommending a pro duet and letting the consumers make their own decisions
    An example of soft sell is to distribute free samples to which customers often respond favorablyBusinesses can use free samples to build rapport and engage customers in products or servicesRecommending products between friends is a little bit like doing soft sellingPeople don't really care if someone else buys the productThey are just giving their honest opinions and trying to be helpful
    Humor in advertising is also used to attract the consumer’s attention and get them interested in the products or servicesCustomers often resist hard sales tactics thus making softselling much more effective for success
    21What's the topic and main idea of the passage
    ASelling StrategySales Staff
    BSales StaffWhat Sales Staff Should Know
    CSelling StrategyHard Sell and Soft Sell Strategies
    [答案]C
    22Customers often___________hard sales tactics thus making softselling more effective for success
    Aresist
    Boppose
    Cobject
    [答案]A
    23Examples of soft sell mentioned in the passage include___________
    Adistributing free samples to customer
    Brecommending products among friends
    Call the above
    [答案]C
    24Making humorous advertisements is one of the approaches companies use to___________
    Areduce selling costs
    Battract people's interests
    Cavoid the shortage of sales staff
    [答案]B
    25According to the passage the author indicates that___________
    Asoft sell is preferred by business companies
    Bhard sell is rarely resisted by customers
    Csoft sell is expensive
    [答案]A
    2630题:根短文容判断出语句否正确正确写T错误写F答案写答题纸
    Passage 2
    Online banking refers to banking activities that are carried out over the Internet on a secure website It developed in the late1990s and grew more popular over the years since it can make one's financial life much easier to manage
    First you can use online banking to pay your billsMost banks have a section in which you setup payeesFill out the information once you can simply choose that profile every time you pay a bill online
    Second online banking allows you to access your account history and transactions from anywhereIt is the quickest way to check and see if a transaction has cleared your accountIt also enables you to find out about unauthorized transactions more quickly
    Third online banking also allows you to transfer money between accounts effectivelyIt is more convenient than using the automated phone serviceWhen you setup your online banking be sure that all of your accounts at the bank are listedThis will make it easier to transfer money and make loan payments online
    Obviously you need to pay special attention to your safety or privacy using online bankingIt is important to clear your cookies after each banking session especially at a public computerAdditionally make sure that your password is long enough to prevent it from easily being hackedNever give your online account information to anyone elseCheck your credit report regularlyThus you can protect yourself from identity theft
    26Online banking refers to banking systems where you can carryout your business over the Internet on any website
    [答案]F
    27Most banks have a section in which you setup your own business
    [答案]F
    28Online banking is the quickest way to check and see if a transaction is done
    [答案]T
    29It is more useful and easier than using the automated phone service
    [答案]T
    30No doubt you have to keep a special eye on your safety or privacy using online banking
    [答案]T
    四写作(篇作文20分)
    31根求写作文
    Write a recommendation letter for Miss Helen Joyce who has been working in your company for 5 years
    You may include the information below:her work experience and strengths
    her character and personality
    her reasons for leaving the present job etc
    备注翻译:
    贵公司工作5年海伦·乔伊斯姐写封推荐信
    包括信息:工作验优势
    性格性
    离职原等
    参考答案:

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