杭 州 师 范 学
2020 年招收攻读硕士研究生考试题
考试科目代码： 434
考试科目名称： 国际商务专业基础
说明：考生答题时律写答题纸否漏批责负
单项选择题（题2分30分）
1（ ）指缔约方现予第三方切特权优利益豁免样予缔约方
A惠国遇 B国民遇 C市场济位 D战略伙伴
2列商业活动中笔属国际商务活动（ ）
A美国花旗银行海浦东分行美国花旗银行总行贷款
B美国花旗银行海浦东分行中国建设银行浦东分行贷款
C美国花旗银行海浦东分行美国城市银行海浦东分行贷款
D美国花旗银行海浦东分行美国第国民银行总行贷款
3（ ）企业特够起时间考验具延展性竞争手难模仿技术力
A竞争力 B核心竞争力 C国际竞争力 D表层竞争力
4企业通系列具体策略措施企业成行业企业成相低战略（ ）
A差异化战略 B集中战略 C成领先战略 D低价倾销战略
5企业拥外国企业获优势产品技术规模济市场等称（ ）
A权优势 B区位优势 C部化优势 D成优势
6某公司东道国建造工厂工程项目旦设计建造工程完成该工厂项目权理权合完整方国际化方式称( )
A国际特许方式 B许证方式 C新建直接投资 D交钥匙工程
7．宝洁公司牙膏细分价廉物美防治牙病洁齿美容口味清爽四市场该细分市场（ ）
A理 B口 C心理 D行
8．产品定位目标市场尚未满足部分需求策略（ ）
A．市场空隙策略 B追市场领先者策略
C市场挑战者策略 D差异化策略
9．国伊朗出口10万辆行车车座皮革没注意伊斯兰教特殊求受伊朗进口商刁难提醒跨国营活动中应重视民族（ ）
A生活惯 B宗教信仰
C体态语言差异 D文字语言差异
10（ ）金牛产品发展应果断淘汰继续维持会加重企业负担
A瘦狗产品 B明星产品 C问题产品 D新产品
11（ ）指销售渠道中层次类中间商数目少
A渠道长度 B产品线长度 C产品线宽度 D渠道宽度
12国派出理应熟悉母公司情况熟悉母公司政策惯做法事状况等西方跨国公司中较常见做法（ ）
A高层理员土化 B高层理员国际化
C高层理员区域化 D高层理员母国化
13．（ ）时称会计风险产生国际企业国外附属公司投资营项目成果计值单位记账外币换算成币换算程
A 交易风险 B济风险
C 折算风险 D投资风险
14列项国际技术转动机（ ）
A挖掘市场潜力 B适应特定市场环境
C利技术差异化 D缺乏利技术力
15国际营活动中正确运语言十分重营活动中涉函电合商品牌名产品说明广告等视作（ ）
A口头语言 B文字语言
C体态语言 D体语言
二名词解释（题5分30分中文作答）
1 里昂惕夫谜
2 全球知识供应链
3 单窗口
4 BOT模式
5 Outsourcing
6 购买力价
三简答题（题10分40分）
1 应种贸易投资壁垒企业策略？
2 区域济体化国际商务活动什影响？
3 U型企业结构M型企业结构区里？
4 企业部讲企业出口动机原？
四综合分析题（题25分50分中文作答）
1 果贸易贸易双方利什会出现种逆全球化思潮运动？结合现实中国采取策略谈谈问题理解
2 英国金融时报2019年6月11日篇报道结合附民币汇率走势图回答列问题
1China’s renminbi sank to its weakest level in six months on Monday after the country’s central bank chief hinted that he did not object to the currency falling beyond perceived red lines
2For months a key question for analysts and investors has been whether the Chinese currency would po qi（破7） or crack seven in its exchange rate against the US dollar That level which has not been crossed since the financial crisis has been thought to represent the limit of tolerance for the People’s Bank of China
3But in an interview on Friday PBoC governor Yi Gang said that no hard limit existed for the dollar exchange rate I don’t think this is an important question Mr Yi said in an interview with Bloomberg News I don’t think along the mathematical scale any one number is more important than the other number he said
4In response the tightly controlled onshore renminbi dropped by as much as 04 per cent against its US counterpart to Rmb69358 with the Chinese currency touching its weakest point since November 2018 The currency dropped 29 per cent in May
5Mr Yi’s comments have refuelled the speculation that the exchange rate could go beyond seven sooner than expected said Zhou Hao an economist at Commerzbank
6Geoffrey Yu head of the UK investment office at UBS Wealth Management said it was unwise for the market to fixate on any particular exchange rate against the dollar noting that the central bank tracked the renminbi’s value against a number of other currencies Still he added It’s entirely possible that further renminbi weakness is on the cards as the country’s current account position deteriorates and shifts towards a deficit This could well be reflected in the currency as well in the future and recent data also supports this view
7The PBoC’sMr Yi also said Chinese officials had tremendous room to cut interest rates or trim the amount of funds that banks were required to keep in reserve if they needed to prop up the economy in the event of a deepening trade war with the US
8The renminbi’s fall on Monday followed similar losses in the more lightly controlled offshore renminbi on Friday The onshore version of the Chinese currency which can trade only 2 per cent in either direction of a daily midpoint set by the central bank did not trade on Friday due to a public holiday
9Investors have trained their sights on the G20 meeting in Osaka set for June 28 and 29 where hopes are pinned on the possibility that US president Donald Trump and Chinese leader Xi Jinping will reach some kind of breakthrough on global trade
10While a weaker renminbi could help boost the Chinese economy by supporting exporters it also poses risks such as heightening USChina tensions further Authorities are also unlikely to want the currency to fall too hard as that would risk a rerun of the sharp outflows of capital seen in 2016
11Recommended Renminbi China weighs allowing the renminbi to crack 7’ Silvia Dall’Angelo a senior economist at Hermes Investment Management said she did not expect to see the dollar to trade above Rmb7 for now [But] if trade tensions escalate further [following the summit] I think the PBoC may allow the renminbi to break that level she added
12On Monday Mr Trump reiterated his unease with what he sees as Chinese efforts to weaken the renminbi [China] devalue their currency they have for years it’s put them at a tremendous competitive advantage he said We don’t have that advantage because we have a Fed（美联储） that doesn’t lower interest rates Our Fed is very very disruptive to us
13Seema Shah a strategist at Principal Global Investors said authorities would be reluctant to allow the renminbi to depreciate rapidly especially in the second half of the year when the country would mark the 70th anniversary of the founding of the People’s Republic of China
14Financial markets haven’t really looked at this factor yet but around the time of the anniversary [in October] I believe policymakers will be keen to show the country’s economic strength including a stable and strong renminbi Ms Shah said
图民币汇率月K线图（20147201910）
（1）国央行行长易纲认识民币汇率？什易纲讲话岸民币汇率应声跌？（5分）
（2）民币果继续贬值见收益成？（5分）
（3）第6段中瑞银济学家预测民币汇率？分析逻辑什（7分）
（4）民币贬值作应中美贸易突武器？结合第11段第12段谈谈法（8分）
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杭 州 师 范 学
2020 年招收攻读硕士研究生考试题
考试科目代码： 434
考试科目名称： 国际商务专业基础
说明：考生答题时律写答题纸否漏批责负
单项选择题（题2分30分）
1（ ）指缔约方现予第三方切特权优利益豁免样予缔约方
A惠国遇 B国民遇 C市场济位 D战略伙伴
2列商业活动中笔属国际商务活动（ ）
A美国花旗银行海浦东分行美国花旗银行总行贷款
B美国花旗银行海浦东分行中国建设银行浦东分行贷款
C美国花旗银行海浦东分行美国城市银行海浦东分行贷款
D美国花旗银行海浦东分行美国第国民银行总行贷款
3（ ）企业特够起时间考验具延展性竞争手难模仿技术力
A竞争力 B核心竞争力 C国际竞争力 D表层竞争力
4企业通系列具体策略措施企业成行业企业成相低战略（ ）
A差异化战略 B集中战略 C成领先战略 D低价倾销战略
5企业拥外国企业获优势产品技术规模济市场等称（ ）
A权优势 B区位优势 C部化优势 D成优势
6某公司东道国建造工厂工程项目旦设计建造工程完成该工厂项目权理权合完整方国际化方式称( )
A国际特许方式 B许证方式 C新建直接投资 D交钥匙工程
7．宝洁公司牙膏细分价廉物美防治牙病洁齿美容口味清爽四市场该细分市场（ ）
A理 B口 C心理 D行
8．产品定位目标市场尚未满足部分需求策略（ ）
A．市场空隙策略 B追市场领先者策略
C市场挑战者策略 D差异化策略
9．国伊朗出口10万辆行车车座皮革没注意伊斯兰教特殊求受伊朗进口商刁难提醒跨国营活动中应重视民族（ ）
A生活惯 B宗教信仰
C体态语言差异 D文字语言差异
10（ ）金牛产品发展应果断淘汰继续维持会加重企业负担
A瘦狗产品 B明星产品 C问题产品 D新产品
11（ ）指销售渠道中层次类中间商数目少
A渠道长度 B产品线长度 C产品线宽度 D渠道宽度
12国派出理应熟悉母公司情况熟悉母公司政策惯做法事状况等西方跨国公司中较常见做法（ ）
A高层理员土化 B高层理员国际化
C高层理员区域化 D高层理员母国化
13．（ ）时称会计风险产生国际企业国外附属公司投资营项目成果计值单位记账外币换算成币换算程
A 交易风险 B济风险
C 折算风险 D投资风险
14列项国际技术转动机（ ）
A挖掘市场潜力 B适应特定市场环境
C利技术差异化 D缺乏利技术力
15国际营活动中正确运语言十分重营活动中涉函电合商品牌名产品说明广告等视作（ ）
A口头语言 B文字语言
C体态语言 D体语言
二名词解释（题5分30分中文作答）
1 里昂惕夫谜
2 全球知识供应链
3 单窗口
4 BOT模式
5 Outsourcing
6 购买力价
三简答题（题10分40分）
1 应种贸易投资壁垒企业策略？
2 区域济体化国际商务活动什影响？
3 U型企业结构M型企业结构区里？
4 企业部讲企业出口动机原？
四综合分析题（题25分50分中文作答）
1 果贸易贸易双方利什会出现种逆全球化思潮运动？结合现实中国采取策略谈谈问题理解
2 英国金融时报2019年6月11日篇报道结合附民币汇率走势图回答列问题
1China’s renminbi sank to its weakest level in six months on Monday after the country’s central bank chief hinted that he did not object to the currency falling beyond perceived red lines
2For months a key question for analysts and investors has been whether the Chinese currency would po qi（破7） or crack seven in its exchange rate against the US dollar That level which has not been crossed since the financial crisis has been thought to represent the limit of tolerance for the People’s Bank of China
3But in an interview on Friday PBoC governor Yi Gang said that no hard limit existed for the dollar exchange rate I don’t think this is an important question Mr Yi said in an interview with Bloomberg News I don’t think along the mathematical scale any one number is more important than the other number he said
4In response the tightly controlled onshore renminbi dropped by as much as 04 per cent against its US counterpart to Rmb69358 with the Chinese currency touching its weakest point since November 2018 The currency dropped 29 per cent in May
5Mr Yi’s comments have refuelled the speculation that the exchange rate could go beyond seven sooner than expected said Zhou Hao an economist at Commerzbank
6Geoffrey Yu head of the UK investment office at UBS Wealth Management said it was unwise for the market to fixate on any particular exchange rate against the dollar noting that the central bank tracked the renminbi’s value against a number of other currencies Still he added It’s entirely possible that further renminbi weakness is on the cards as the country’s current account position deteriorates and shifts towards a deficit This could well be reflected in the currency as well in the future and recent data also supports this view
7The PBoC’sMr Yi also said Chinese officials had tremendous room to cut interest rates or trim the amount of funds that banks were required to keep in reserve if they needed to prop up the economy in the event of a deepening trade war with the US
8The renminbi’s fall on Monday followed similar losses in the more lightly controlled offshore renminbi on Friday The onshore version of the Chinese currency which can trade only 2 per cent in either direction of a daily midpoint set by the central bank did not trade on Friday due to a public holiday
9Investors have trained their sights on the G20 meeting in Osaka set for June 28 and 29 where hopes are pinned on the possibility that US president Donald Trump and Chinese leader Xi Jinping will reach some kind of breakthrough on global trade
10While a weaker renminbi could help boost the Chinese economy by supporting exporters it also poses risks such as heightening USChina tensions further Authorities are also unlikely to want the currency to fall too hard as that would risk a rerun of the sharp outflows of capital seen in 2016
11Recommended Renminbi China weighs allowing the renminbi to crack 7’ Silvia Dall’Angelo a senior economist at Hermes Investment Management said she did not expect to see the dollar to trade above Rmb7 for now [But] if trade tensions escalate further [following the summit] I think the PBoC may allow the renminbi to break that level she added
12On Monday Mr Trump reiterated his unease with what he sees as Chinese efforts to weaken the renminbi [China] devalue their currency they have for years it’s put them at a tremendous competitive advantage he said We don’t have that advantage because we have a Fed（美联储） that doesn’t lower interest rates Our Fed is very very disruptive to us
13Seema Shah a strategist at Principal Global Investors said authorities would be reluctant to allow the renminbi to depreciate rapidly especially in the second half of the year when the country would mark the 70th anniversary of the founding of the People’s Republic of China
14Financial markets haven’t really looked at this factor yet but around the time of the anniversary [in October] I believe policymakers will be keen to show the country’s economic strength including a stable and strong renminbi Ms Shah said
图民币汇率月K线图（20147201910）
（1）国央行行长易纲认识民币汇率？什易纲讲话岸民币汇率应声跌？（5分）
（2）民币果继续贬值见收益成？（5分）
（3）第6段中瑞银济学家预测民币汇率？分析逻辑什（7分）
（4）民币贬值作应中美贸易突武器？结合第11段第12段谈谈法（8分）
文档香网(httpswwwxiangdangnet)户传
《香当网》用户分享的内容，不代表《香当网》观点或立场，请自行判断内容的真实性和可靠性！
该内容是文档的文本内容，更好的格式请下载文档
